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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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08/23/96
SCIDEL UNVEILS VIRTUAL AD TECHNOLOGY AT TOSHIBA CLASSIC

Israeli-based SciDel Technologies, Ltd. debuted its "virtual signage" advertising technology yesterday in San Diego during Prime''s coverage of the Toshiba Tennis Classic. Corel, Lexus and Toshiba pur

Tags: MLS, NBC, PVI, Media

08/23/96
MEDIA NOTES

TSN''s new venture, "That''s Hockey," which replaces "Inside Sports," debuts Monday, airing at 7:00pm (TORONTO STAR, 8/23)....TBS is considering eliminating between 500 and 1,000 jobs when it merges w

Tags: ABC, Champ Car World Series, ESPN, Int'l Speedway Corp., IndyCar, Jacksonville Jaguars, NASCAR, NBC, NFL, R J Reynolds, Media, TBS/TNT, Time Warner, Walt Disney

08/23/96
NBC'S NFL PREGAME SHOW TO SPLIT AD TIME WITH AFFILIATES

The expanded "NFL on NBC" pregame show will be an hour this season, but only the last half-hour will get a Nielsen rating. NBC''s affiliates, who gave up the 12:00-12:30pm ET slot for the expanded sho

Tags: NBC, NFL, Nielsen, Media

08/23/96
WHAT'S THE LINE ON MEDIA REACTION TO SHERIDAN ON CBS?

CBS "has made an unfathomable fumble in its strange choice" of Danny Sheridan as their in-house "expert" for their college football studio show, according to Leonard Shapiro of the WASHINGTON POST. No

Tags: CBS, Media, Viacom

08/23/96
TEAM MEDIA NOTES: FLYERS AIM TO BE CABLE READY

The Flyers'' season opens in six weeks and they still don''t have a cable outlet, according to Bill Fleischman of the PHILADELPHIA DAILY NEWS. The team will have 31 road games carried by a local over-

Tags: Cablevision, Comcast-Spectacor, Houston Rockets, NBA, NBC, News Corp./Fox, Palace Sports & Entertainment, Philadelphia Flyers, Philadelphia Phillies, Media, Tampa Bay Lightning

08/22/96
RULING TO IMPACT FUTURE OF CANADA'S SPORTS CABLE LANDSCAPE

Canadian applicants for specialty cable channels will learn September 3 if they will receive licenses from the Canadian Radio-TV and Telecom Commission. The sports "wager with the highest stakes" is C

Tags: Media

08/22/96
NEWS CORP.'S RESULTS SHOW DROP IN PROFITS

News Corp. reported net profits down 25% in fiscal ''96 ended June 30, as the "strong performances" of its U.S. TV and U.K. newspapers were "offset by flat results at the 20th Century Fox movie studio

Tags: News Corp./Fox, Media

08/22/96
NO OLD MAN IN THIS SEA: ISLANDERS NEW RADIO DEAL ROCKS

The Islanders signed a three-year radio deal with rock station WLIR-FM, "which has promised coverage from Montauck to Manhattan and a major promotional pitch" to its 22-36-year-old listeners, accordin

Tags: New York Islanders, Media

08/22/96
MEDIA NOTES

The Raiders final exhibition game against the Jets on Friday will be blacked out in the Bay Area. Raiders spokesperson Mike Taylor said an appeal to the NFL to lift the blackout rule during the exhibi

Tags: CBS, NBC, New York Jets, News Corp./Fox, NFL, Oakland Raiders, Media, Viacom

08/22/96
CBS EXPANDS THEIR SLICE OF NASCAR PIE WITH TEXAS 500 DEAL

CBS Sports and Texas Motor Speedway reached a multi-year deal to broadcast the Texas 500, the new NASCAR Winston Cup race in Ft. Worth. CBS will broadcast the event live Sunday, April 6, 1997 (CBS). T

Tags: CBS, ESPN, NASCAR, News Corp./Fox, R J Reynolds, Speedway Motorsports Inc., Media, TBS/TNT, Time Warner, TNN, Viacom, Walt Disney

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