Featured Story

Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

Read More

More Stories

10/11/96
MLB TV NEWS: RATINGS TALK; DID NBC FORGET TV PARTNERS?

Fox reported a preliminary overnight rating of 9.1/14 for last night''s Cardinals-Braves game, with a high of a 36.3/50 in St. Louis and 32.8/49 in Atlanta. NBC announced a 34-market overall average o

Tags: Atlanta Braves, Baltimore Orioles, MLB, NBC, New York Yankees, News Corp./Fox, Media, Time Warner, YankeeNets

10/10/96
NIELSEN RATINGS: FOX NLCS GAME 1 OVERNIGHTS

Preliminary overnight ratings from Nielsen Sports Marketing for Fox''s NLCS Braves/Cards Game 1. Columbus, OH is also metered in the cross market overnight number. The Cardinals-Braves earned a 7.7/12

Tags: Atlanta Braves, Baltimore Orioles, New York Yankees, News Corp./Fox, Nielsen, Media, Time Warner, YankeeNets

10/10/96
CABLEVISION TO SELL RSN INTEREST TO LIBERTY IN KEY CITIES?

Cablevision Systems Corp., parent of Rainbow Programming Holdings, is in talks with TCI to "win increased distribution for its Bravo and American Movie Classics channel on TCI cable systems in exchang

Tags: Cablevision, New York Liberty, News Corp./Fox, Media

10/10/96
A CHILD SHALL LEAD THEM: NBC/FOX OPEN CHAMPIONSHIP SERIES

NBC''s production of Game One of the Orioles-Yankees ALCS "approached perfection," according to Richard Sandomir of the N.Y. TIMES. Sandomir: "The camera angles and replays were on the mark. NBC could

Tags: ABC, Atlanta Braves, Baltimore Orioles, CBS, MLB, NBC, New York Yankees, News Corp./Fox, Media, Time Warner, Viacom, Walt Disney, YankeeNets

10/10/96
MEDIA NOTES

ITT Chair Rand Araskog and NYC Mayor Rudy Giuliani will unveil a video screen in Times Square next Thursday. The screen, located on the north face of the building where the New Year''s Eve ball drops,

Tags: Cablevision, Madison Square Garden, NBA, Media, TBS/TNT, Time Warner

10/09/96
NEWSPORT MAKES CHANGES IN FACE OF NEW COMPETITION

NewSport will allow local cable systems to use their own name and logo throughout NewSport''s schedule, according to John Dempsey of VARIETY. NewSport currently has about nine million subscribers, but

Tags: ESPN, Nielsen, Sports Illustrated, Media, Time Warner, Walt Disney

10/09/96
MEDIA NOTES

SI Presents will release its NBA preview on newsstands October 14. The 196-page magazine features contributions from Jackie MacMullan, Jack McCallum, Hank Hersch and Phil Taylor among others. It also

Tags: ESPN, NBA, Palace Sports & Entertainment, PGA Tour, Sports Illustrated, Media, Tampa Bay Lightning, Walt Disney

10/09/96
NOBODY'S HAPPY WHEN IT RAINS: WILL JOSEY POUR HAVOC?

Game One of the ALCS featuring the Orioles-Yankees was postponed due to rain and will be played today at 4:00pm ET on NBC. Game Two will be played at 3:00pm ET Thursday. USA TODAY''s Mel Antonen notes

Tags: Atlanta Braves, Baltimore Orioles, CBS, Cleveland Indians, ESPN, MLB, NBC, New York Yankees, News Corp./Fox, Media, Time Warner, Viacom, Walt Disney, YankeeNets

10/09/96
ALI AND HARPERCOLLINS IN DISPUTE OVER NEW BOOKS

Muhammad Ali is in the middle of a "potentially ugly battle" with HarperCollins, the New York publishing firm that is about to release two books in which Ali had a hand, according to Ron Borges of the

Tags: Media

10/08/96
GOLFWEEK HAS CBS AND USA NETWORK CLOSE TO MASTERS DEAL

Despite "mid-summer" speculation on the future TV home of the Masters, CBS and USA Network are "close to wrapping up contracts to return as domestic carriers of the ''97 Masters, according to Dave She

Tags: CBS, ESPN, NBC, Media, USA Networks, Viacom, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug