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Published in SportsBusiness Daily on 01 / 25 / 15

Presenting the official 2015 Major League baseball. http://t.co/lzE53MEYdE — MLB (@MLB) January 25, 2015

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04/07/97
SCOUTING TAKES ITS PLACE ON THE WORLD WIDE WEB

NJ-based Online Scouting Network (OSN) was profiled by Iris Taylor of the Newark STAR-LEDGER, who wrote the success of the venture "depends on convincing the nation''s college coaches" to utilize the

Tags: Media

04/07/97
MEDIA NOTES

USA TODAY''s Michael Hiestand reviews Fox''s coverage of the "Wrangler Bull Riders" on Saturday, calling the rodeo''s prime-time network debut "refreshing TV" (USA TODAY, 4/7). ...Knight-Ridder Inc.,

Tags: CBS, ESPN, MLB, News Corp./Fox, Media, Viacom, Walt Disney

04/04/97
BOXING MEDIA NEWS & NOTES: MATHIS FEATURED IN SPIKE/DDB ADS

Johnny Mathis will be featured in the first ad from Spike Lee''s Spike/DDB ad agency for the Mike Tyson/Evander Holyfield rematch. Lee has superimposed the image of Mathis singing the tune "Chances Ar

Tags: Cablevision, CBS, Media, Viacom

04/04/97
SPORTS PROGRAMMING NEWS & NOTES

The Class AA Pro Baseball Association has reached agreement to air a national weekly radio show during the ''97 season over the Talk America Radio Network. The show, "Diamond Futures," will air Sunday

Tags: Champ Car World Series, ESPN, MLB, NBA, Brooklyn Nets, News Corp./Fox, Seattle Mariners, Media, Walt Disney, YankeeNets

04/04/97
MEDIA NOTES

NBC Sports'' premiere telecast of Roger Maltbie''s "High Performance Golf," which aired on March 22 from 3:00-4:00pm ET, drew a 1.1 rating/4 share (THE DAILY)....In New York, Keith Kelly reports that

Tags: CBS, Colorado Avalanche, Detroit Red Wings, ESPN, NBC, Sports Illustrated, Media, Time Warner, Viacom, Walt Disney

04/04/97
DISNEY ANNOUNCES INVESTMENT IN STARWAVE

Disney has acquired a one-third stake in Starwave, according to Leslie Helm of the L.A. TIMES. In an "unusual arrangement," Starwave Founder Paul Allen will give Disney majority control of the board o

Tags: Media, Walt Disney

04/04/97
FINAL NETWORK RATINGS FROM LAST WEEKEND'S SPORTS EVENTS

The following lists ratings from last weekend''s network sporting events. All times are eastern. Regional programming indicated with (^). The numbers were gathered from the networks (THE DAILY). EVENT

Tags: ABC, Anheuser Busch, Cablevision, CBS, DaimlerChrysler, LPGA, McDonalds, NBA, NBC, NCAA, New York Knicks, Orlando Magic, PBA, RDV Sports, Media, Viacom, Walt Disney

04/03/97
RSN NEWS & NOTES: FOX SPORTS WEST 2 STILL LOOKING TO CATCH ON

In L.A. and Orange Counties, CA, cable operators as a group are still "resisting" Fox Sports West 2 (FSW2), even though Fox Sports has lowered its asking price for the new network from $.75 a subscrib

Tags: Anaheim Ducks, Anaheim Sports, Cablevision, DirecTV, Los Angeles Clippers, MLB, New York Liberty, News Corp./Fox, Media, Time Warner, Walt Disney

04/03/97
TSN INKS MAJOR DEAL FOR CANADIAN RIGHTS TO MLB'S POST-SEASON

TSN has purchased exclusive Canadian rights to all MLB playoff games, including the World Series and the All-Star Game for the next three years, according to Rob Longley of the TORONTO SUN. For the "f

Tags: MLB, NBC, News Corp./Fox, Media

04/03/97
BASEBALL MEDIA NOTES: DODGER FANS HIT FOX SPORTS WEST 2 PROMO

An estimated 10,000 Dodgers'' fans who do not receive Fox Sports West 2 (FSW2) "took advantage" of the FSW2''s offer to view the Dodgers home opener on Tuesday against the Phillies on jumbo screens at

Tags: Cincinnati Reds, Los Angeles Dodgers, News Corp./Fox, Philadelphia Phillies, Media

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