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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
ABC''s coverage of "The Skins Game" on Sunday drew a preliminary overnight Nielsen rating of 6.1/12. It gave the event a two-day overnight average of 7.2. That would be a 71% increase over last year''
Tiger Woods "enjoyed" his first "foray into the made- for-television Skins Game" this weekend, and "there is little doubt he will be invited back," according to Jeff Babineau of the ORLANDO SENTINEL.
The BOSTON GLOBE''s Jack Craig wrote his final SporTView column Sunday. Craig: "And now I can finally practice what I have advised you to do for years on Super Sunday: I will ignore the marathon prega
Disney Online wants to "conquer the Internet," and it has an "ambitious game plan" to become an on-line service provider, according to John Motavalli in the N.Y. POST. Disney expects to announce its n
CNNfn launched "Sports Inc.," a daily show devoted to the business of sports. Sean Callebs hosts Monday-Friday, 5:30-6:00 pm ET (Newark STAR-LEDGER, 11/26)....In New York, Richard Sandomir notes so fa
The NFL filed three separate lawsuits yesterday against 19 bars, restaurants, and hotels in Maryland, Minnesota and Nevada for allegedly "illegally intercepting" NFL game telecasts. In the Baltimore a
Two "highly competitive" championship tennis matches going head-to-head on national TV Sunday "reinforced" NBC Sports President Dick Ebersol''s opinion that the game "is desperate for leadership," acc
Classic Sports Network will expand to the Greater Boston area starting Wednesday, when 200,000 cable subscribers in 27 Continental Cable systems will get a free trial for five days, afterwhich it will
Sports Illustrated Presents will hit newsstands today with the ''96 NASCAR Winston Cup, SI''s first annual edition dedicated exclusively to the Winston Cup Series. Included in the special collector''s
NFL Sunday Ticket is examined by Steve Zipay of NEWSDAY. Zipay writes that a "bull" market for NFL Sunday Ticket has been created by the "passion of displaced loyalists ... the fervor of Fantasy Footb