Featured Story

NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

Read More

Tags: Media, NASCAR, NBC

More Stories

10/17/97
OUTDOOR LIFE NETWORK HITS THE SLOPES FOR NEW TV SEASON

The Outdoor Life Network (OLN) will feature 73 International Ski Federation World Cup events, including 41 same-day Alpine races in its skiing lineup for the ''97-98 season. Programming will include d

Tags: Media

10/17/97
MEDIA NOTES

ESPN: ESPN has "dropped" Gary Miller from its World Series coverage in light of charges against him stemming from events at a Cleveland nightclub (NEWSDAY, 10/17). In N.Y., Phil Mushnick writes that,

Tags: Boston Red Sox, Colorado Rockies, ESPN, News Corp./Fox, Orlando Magic, RDV Sports, Sports Illustrated, Media, Walt Disney

10/16/97
THE SPORTS BUSINESS DAILY LAUNCHES ENHANCED E-MAIL PRODUCT

Effective today, THE DAILY is offering its e-mail clients the option of receiving the publication in an HTML format. Jeffrey Pollack, President & Publisher of THE DAILY: "Sending an e-mail in this for

Tags: Media

10/16/97
LIKE A ROLLING STONE: ESPN MAGAZINE TO GO SUPER SIZE

ESPN Magazine, in addition to being marketed via ESPN''s cable stations and Web site, "will be backed" by a $1M trade campaign and "a separate consumer push," both created by Wieden & Kennedy, NY, acc

Tags: ESPN, Sports Illustrated, Media, Walt Disney, Wieden Kennedy

10/16/97
MLB CHAMPIONSHIP SERIES NEWS: FOX GETS A GEM IN GAME SIX

Fox''s telecast of yesterday''s Indians-Orioles ALCS Game Six earned a preliminary overnight rating of 9.8/21 (THE DAILY). NBC''s Tuesday night primetime coverage of the Marlins-Braves NLCS Game Six e

Tags: Atlanta Braves, Baltimore Orioles, Cleveland Indians, ESPN, Miami Marlins, MLB, NBC, News Corp./Fox, Media, Time Warner, Walt Disney

10/16/97
MLS SET TO ANNOUNCE TV DEAL WITH ABC/ESPN IN NEW YORK TODAY

A press conference with ABC/ESPN President Steve Bornstein and MLS Commissioner Doug Logan will be held today in New York and Michael Lewis reports that MLS "will announce the most comprehensive pro s

Tags: ABC, ESPN, MLS, Media, Walt Disney

10/16/97
WOMEN'S SOCCER LOOKING TO THE DEUCE TO PROLONG ITS LIFETIME?

ESPN2 and Lifetime TV "are the leading candidates to become the national cable carriers" for the National Soccer Alliance (NSA), the proposed women''s soccer league, according to sources of Mike Reyno

Tags: ESPN, News Corp./Fox, Nike, Reebok, Media, Walt Disney, Washington Nationals

10/16/97
MEDIA NOTES

TV DEALS: USA TODAY''s Michael Hiestand examines the upcoming TV rights negotiations for the NFL and NBA in today''s "In Focus" section (USA TODAY, 10/16)....In TX, Wendell Barnhouse reports that the

Tags: ABC, Cablevision, Comcast-Spectacor, ESPN, Madison Square Garden, NBA, New Orleans Pelicans, New York Knicks, News Corp./Fox, NFL, San Antonio Spurs, Media, Walt Disney

10/15/97
RATINGS NEWS & NOTES: ALCS HELPS FOX SCORE RATINGS INCREASE

Fox earned a 9.4/14 national rating for its coverage of Game Five of the ALCS, marking a 34% improvement on Fox''s Game Five coverage of the ''96 NLCS during a similar time slot of a Monday night. The

Tags: ABC, Dallas Cowboys, MLB, News Corp./Fox, Media, Walt Disney, Washington Redskins

10/15/97
REPORTS HAVE LABATT TAKING OVER HOCKEY NIGHT IN CANADA

Molson Breweries "is giving up its sponsorship" of CBC''s Saturday night "Hockey Night in Canada" (HNIC), a show it has been associated with for 40 years, according to David Shoalts of the Toronto GLO

Tags: Calgary Flames, Canadian Broadcasting Corp., Edmonton Oilers, Labatt Brewing, Montreal Canadiens, NHL, Canucks Sports and Entertainment, Ottawa Senators, Media, Vancouver Canucks

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug