Featured Story

NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

Read More

Tags: Media, NASCAR, NBC

More Stories

10/28/97
MEDIA NOTES

MLS CUP: ABC''s coverage of the MLS Cup ''97 on Sunday drew a 1.8/4 preliminary overnight rating (THE DAILY). ONLINE: The World Series site, www.totalworldseries. com, was viewed in more than 40 count

Tags: ABC, Canadian Broadcasting Corp., HBO, Indianapolis Colts, Labatt Brewing, MLS, NBC, NFL, Nike, San Francisco 49ers, Media, SportsLine.com, Time Warner, Walt Disney

10/28/97
CBS EXTENDS PACT WITH BIG TEN TO INCLUDE CONFERENCE TOURNEY

CBS Sports and the Big Ten have agreed to a multi-year contract extension to broadcast Big Ten basketball games and the Big Ten Tournament. The new deal, beginning with the ''97-98 season, calls for a

Tags: CBS, Media, Viacom

10/28/97
NBA.COM INCLUDES INCREASED GAME COVERAGE AND NEW SPONSORS

NBA.com has launched its third season on the Web with new features, a new design and increased game coverage. The site''s new NBA.com Arena will include a full range of game- coverage offerings, inclu

Tags: DirecTV, NBA, Reebok, Media, Washington Nationals

10/28/97
NBC AWAITS FINAL WORLD SERIES NUMBERS; TELECAST PRAISED

Final ratings for NBC''s World Series coverage will be available today, but Richard Sandomir of the N.Y. TIMES reports that even "with the big" Sunday overnight of a 26.0, the Series "will come close

Tags: MLB, NBC, Sports Illustrated, Media, Time Warner

10/27/97
NBC'S EARLY OVERNIGHT SHOWS A 26.0/39 RATING

NBC said its coverage of Game Seven of the ''97 World Series last night earned a 26.0/39 preliminary overnight rating (THE DAILY). Thursday-night''s Game Five earned a 17.2/30, tying for the second-lo

Tags: Anheuser Busch, NBC, Media

10/27/97
MEDIA NOTES

After Marv Albert''s suspended sentence on Friday, speculation continued on his possible return to broadcasting. Marquee Group CEO Bob Gutkowski: "I do think he has an opportunity to get back. Maybe n

Tags: ABC, Chicago Bears, Denver Broncos, Miami Dolphins, Minnesota Twins, Minnesota Vikings, NBC, News Corp./Fox, NFL, Media, Walt Disney

10/24/97
WILL NBC OFFER MAKE-GOODS IF SERIES DOESN'T DELIVER?

Thursday''s Game Five of the World Series earned a preliminary overnight rating of 18.5/30 (THE DAILY). AFTER FOUR: In N.Y., Michael Starr reports that Game Four earned a final national rating of 15.5

Tags: NBC, Media

10/24/97
MEDIA NOTES

PROGRAMMING: On CBS'' "60 Minutes" Sunday, national basketball scout Bob Gibbons "contends that big-name athletic footwear makers are corrupting high schoolers -- even preteens, in some cases -- by gi

Tags: CBS, ESPN, Golden State Warriors, MLS, NHL, Sports Illustrated, Media, Toronto Blue Jays, Viacom, Walt Disney

10/24/97
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists final ratings from last weekend''s network sporting events. All times are EDT. The numbers were gathered from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Football: (

Tags: ABC, CBS, McDonalds, MLB, NBC, NCAA, News Corp./Fox, NFL, Media, Viacom, Walt Disney

10/23/97
THE WORLD SERIES: NUMBERS YET TO SHOW MUCH SIGNS OF LIFE

NBC''s coverage of Game Four of the World Series between the Marlins and Indians earned a preliminary overnight rating of 15.9/25 (THE DAILY). The national rating for Game Three was a 15.6/23, which "

Tags: Cleveland Indians, ESPN, Miami Marlins, MLB, NBC, News Corp./Fox, Philadelphia Phillies, Media, Toronto Blue Jays, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug