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Mountain Song: Salt Lake City, Denver Lead Local NBC Rio Ratings Despite Tape Delays

Published in SportsBusiness Daily on 08 / 24 / 16

Despite tape-delayed primetime coverage during the Rio Games, two markets in the Mountain Time Zone led the way for NBC’s coverage. Salt Lake City averaged a 20.4 local rating for 17 nights of Rio coverage, regaining the title of top U.S. market for the Olympics. The Utah market fell just ...

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Tags: Media, NBC

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