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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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01/15/97
MEDIA NOTES

Former Cardinals SS Ozzie Smith has been named as the host of "This Week in Baseball", replacing Mel Allen (TWIB). ...Warner Bros. Int''l TV Distribution will distribute the International TV broadcast

Tags: ESPN, HBO, Houston Astros, Media, Time Warner, Walt Disney

01/14/97
MEDIA NOTES

The Phoenix Gazette afternoon newspaper will print its final edition on Saturday. Phoenix Newspapers will continue to publish the morning Arizona Republic (ARIZONA REPUBLIC, 1/14)....Former ESPN exec

Tags: ESPN, Media, Time Warner, Walt Disney

01/14/97
TOP RANK TO PRODUCE BOXING SERIES FOR DIRECTV

Top Rank, Inc. plans a monthly series of live boxing events on DirecTV beginning February 12, according to Carl DiOrio of the HOLLYWOOD REPORTER. It would mark the first time fights are "exclusively t

Tags: DirecTV, HBO, Media, Time Warner

01/14/97
FOX TO DO VIDEO DIARIES TO FILL LENGTHY SUPER BOWL PRE-GAME

Fox will prepare for its "unprecedented" five hours of Super Bowl pre-game coverage by putting crews "not only in New Orleans," but in Green Bay and Foxboro, MA, for the next twelve days," according t

Tags: Green Bay Packers, IMG, New England Patriots, News Corp./Fox, NFL, Media

01/13/97
MEDIA NOTES

Hartford gets its first 24-hour, all-sports, radio station at WPOP-AM. The network will feature syndicated talk shows and commentary provided primarily by ESPN Radio and One-on-One radio network (HART

Tags: ESPN, Media, Walt Disney

01/13/97
TV SPORTS MARKETPLACE: TOO CROWDED OR FEEDING HUNGRY FANS?

The "crowded" sports TV marketplace is examined by Bruce Orwall of the WALL STREET JOURNAL. Orwall: "Is anybody watching this stuff? Niche markets they may be, but fans'' hunger for a wealth of sports

Tags: ABC, ESPN, News Corp./Fox, Media, Walt Disney

01/13/97
WERE FOX'S PRAYERS ANSWERED WITH PACK-PATS SUPER BOWL?

Fox Sports will cover Super Bowl XXXI in New Orleans, LA, on Sunday, January 26. Kickoff is set for 6:18pm ET. Preliminary overnights from yesterday''s games: Fox''s NFC Championship game earned a 30.

Tags: Dallas Cowboys, NBC, News Corp./Fox, NFL, San Francisco 49ers, Media

01/10/97
MEDIA NOTES

The second year of the Corel WTA Tour int''l TV package begins this week with the semi-finals and finals of the Sydney International in Australia. The package includes 21 events, 14 broadcasters and w

Tags: Comcast-Spectacor, DaimlerChrysler, Milwaukee Brewers, MLB, NBC, News Corp./Fox, Philadelphia 76ers, Philadelphia Flyers, San Diego Padres, Media, TBS/TNT, Time Warner

01/10/97
NHLPA'S "BE A PLAYER!" SET TO START THIRD SEASON

The NHLPA''s "Be A Player!" TV show begins its third year with its season premiere tonight on TSN. It will run on ESPN2 on Sunday. Thirteen new episodes will feature the new broadcast team of Sandra N

Tags: Colorado Avalanche, ESPN, Media, Walt Disney

01/10/97
PACKERS PUT KIBOSH ON ESPN DUE TO "OUTSIDE THE LINES" REPORT

The Packers, "incensed" over ESPN''s "Outside the Lines: Inside Titletown USA" piece that ran last month, have "denied the special access routinely provided to ESPN for Sunday''s NFC Championship game

Tags: ESPN, Green Bay Packers, Media, Walt Disney

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