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NESN Providing News Inserts During Red Sox Games, Following CNN's Model

Published in SportsBusiness Daily on 07 / 29 / 15

An existing content partnership with NESN "has been taken to new heights, with stations in Providence and Burlington providing two-minute local news and weather updates that run in the middle of the sixth inning" during most Red Sox games, according to Michael Malone of BROADCASTING & CABLE. Sta...

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