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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Walt Disney Co. reported first-quarter earnings that "exceeded Wall Street estimates," helped by "the performance of ESPN," according to James Bates of the L.A. TIMES. Disney''s profit was $749M, or $
Buoyed by its Super Bowl broadcast, Fox was the top rated TV network for the week of January 20-26. It was only the second time Fox has won a primetime week, the first was during its coverage of the W
Fox Sports Int''l and Brazilian media company Globosat have formed a joint venture to launch a new Portuguese- language, 24-hour sports channel in Brazil named Fox Sports. The channel, set to launch i
Fox Sports launched its new west coast RSN, Fox Sports West 2, and "more than likely, it won''t be showing on a cable system near you," according to Larry Stewart of the L.A. TIMES. Out of Fox Sports
The NFL''s next TV contract negotiations are profiled by Michael Freeman of MEDIAWEEK under the header, "Fox Readies Super Bid II. Murdoch''s Net Looks Nearly Invincible In The Battle For NFL Rights."
Fox Sports'' broadcast of Super Bowl XXXI earned a 43.3 rating and 65 share, as the game was watched by an estimated 128.9 million viewers. Fox President David Hill: "I''ve always said the Super Bowl
Canadian broadcasting sources revealed yesterday that Blue Jays President Paul Beeston is "putting the final touches" on a TV deal that should give the team more than C$110M for the next five years, a
InterZine Productions has entered into a joint venture with Richmond, VA-based sports management and marketing firm Pros Inc. and online search tool GolfSearch (www.golfsearch. com) to create Tour Gol
Former Red Sox manager Kevin Kennedy has interviewed at ESPN for a baseball analyst job (NEWSDAY, 1/28)....TCI will place four networks, including USA Network and ESPN2, on "migrated product tiers" in
Media reviews of Fox''s first Super Bowl telecast were generally positive, however, most critics noted the lengthy, five-hour pregame show as a bit too long. REVIEWS: The AP''s John Nelson: "Fox did a