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Overnight Ratings: NASCAR's Brickyard 400 Down On ESPN; UFC On Fox FlatPublished in SportsBusiness Daily on 07 / 28 / 14
ESPN earned a 3.2 overnight rating for the Crown Royal 400 from Indianapolis Motor Speedway yesterday afternoon, which annually marks ESPN’s first NASCAR Sprint Cup Series race of the season. That figure is down from a 3.4 overnight last year, but up from a 3.0 in ’12, when the race ...
Tags: Research and Ratings
CBS, SportsLine, Fox and AOL "appear to be taking aim at ESPNET SportsZone''s most prized asset: The on-air promotional advantage on cable networks ESPN and ESPN2," according to Robert Silverman of IN
MLB''s video of the Yankees-Braves World Series replaced "Michael Jordan: Above & Beyond" in the top spot of sports video tape sales. Following is Billboard''s list of the top ten sports video sales f
The NBA has launched "NBA Jam," a new half-hour, weekly TV show aimed at 12-to 17-year-olds, in 15 countries outside the U.S., according to Langdon Brockinton of INSIDE MEDIA. "Jam" debuted last month
TNT''s Magic-Lakers game last Friday drew a 1.7 national rating, a drop from the network''s season average (ORLANDO SENTINEL, 12/11). NBA ratings on TNT and TBS telecasts are up a combined 10.5% (USA
"For its ability to turn an epiphany into a business strategy, to extend its brand into new, revenue-generating arenas with vehicles that further reinforce the core brand, and to package all its inven
The NFL''s blackout policy is examined by C.W. Nevius of the S.F. CHRONICLE. Nevius: "Lots of ideas from the ''60s seemed like a good concept at the time ... [but] refusing to allow potential customer
The NBA has seven new advertisers for its World Wide Web site, NBA.com. New sponsors are: AmEx, AT&T, Champion Products, Electronic Arts, Excite, Konami, and Microsoft. Schick, the first-ever advertis
Showtime Networks Inc.''s annual pay-per-view survey reported that PPV revenues are expected to total $621M this year, with event coverage grossing $320M of that, according to Kim Mitchell of CABLE WO
"Under mounting pressure from the satellite-television industry," Time-Warner is expected to announce it will spend $400-450M for new digital-TV set-top boxes that offer more channels and Internet acc
Lifetime Network and The Marquee Group will coproduce four one-hour women''s sports specials, according to MEDIAWEEK. The shows will be more "feature-oriented than live-event coverage or interviews."