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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
KY-based AdCraft Sports Marketing published two books on the Packers'' ''96 season, generating $500,000 alone in the first three weeks they were sold, according to Rick Redding of BUSINESS FIRST OF LO
Flyers Chair Ed Snider said the team has filed a lawsuit against their flagship station WIP-AM, seeking "damages for libeling this organization and to Eric Lindros," according to Tim Panaccio of the P
SI and Prodigy Services Corp. will jointly market and promote an Internet-based fantasy baseball game for the upcoming season. The game, Baseball Manager, was originally developed by Prodigy for use o
CBS Sports and SportsLine USA officially announced their partnership to create CBS SportsLine. The five-year agreement gives CBS 22% of SportsLine''s equity in exchange for advertising and promotion o
Comcast-Spectacor general counsel Phil Weinberg said the organization was "looking at all our options" regarding the Flyers'' relationship with flagship station WIP-AM, after WIP alleged that Eric Lin
The approval of a $1.5M federal grant to pay for an access road "has cleared the way" for ESPN to expand onto a 22-acre campus behind its headquarters, according to Al Lara of the HARTFORD COURANT. Wi
Converse will unveil its first site on the World Wide Web this week at www.converse.com. The site is developed by NY-based Media Circus....Nike selected SF-based Vivid Studios to help create its new W
Peterson Publishing Co. has purchased the rights to Richard Petty''s Stock Car Magazine, Dick Vitale''s College Basketball Yearbook and Bob Griese''s College Football Yearbook from CS Communications.
The NCAA is cutting back "by about 200" the number of Final Four courtside seats designated for the media at the RCA Dome in Indianapolis, IN, replacing the press seating with 800 seats for fans of th
After its Town Meeting last Friday night, ESPN execs "are planning another next year" (NEWSDAY, 3/4). But the Newark STAR-LEDGER''s Dan Wasserman notes MLB execs "are seething" about anchor Ted Koppel