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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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01/23/98
SUPER BOWL RATINGS: LAST YEAR'S 43.3/65 SEEMS BEATABLE

The following lists a Super Bowl ratings trend for the previous 31 games (Nielsen Sports Marketing): SB YR NET TEAMS RAT/SHR SB YR NET TEAMS RAT/SHR I: ''67 CBS GB/KC 22.6/43 XVI: ''82 CBS SF/CIN 49.1

Tags: ABC, CBS, NBC, News Corp./Fox, NFL, Nielsen, Media, Viacom, Walt Disney

01/23/98
TNT SAYS IT WILL KEEP SAME CARRIAGE FEES DESPITE LOSING NFL

TNT "will seek to maintain its cable-operator carriage fees that include a surcharge for NFL games and will not reduce the planned percentage increase in fees during its contract-renewal negotiations

Tags: NBA, NFL, Media, TBS/TNT

01/23/98
MEDIA NOTES

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Tags: ATP, ESPN, PBA, Media, Walt Disney

01/23/98
PHILLIES WELCOME COMCAST INTO THEIR BROADCASTING FAMILY

The Phillies restructured their broadcasting package, reducing its TV carriers from three to two, and adding a pre- and post-game show to its radio network. WPHL-TV, a WB affil, retains its Phillies r

Tags: Comcast-Spectacor, ESPN, News Corp./Fox, Philadelphia 76ers, Philadelphia Flyers, Philadelphia Phillies, Media, TBS/TNT, Time Warner, Walt Disney

01/23/98
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

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Tags: ABC, Boston Celtics, CBS, Chicago Bulls, ESPN, Houston Rockets, Indiana Pacers, NBA, NBC, NCAA, News Corp./Fox, NHL, PGA Tour, Media, Sprint, Viacom, Walt Disney

01/22/98
WELCOME HOME, GREG GUMBEL; NBC READIES FOR ITS LAST DANCE

NBC''s Greg Gumbel, who will serve Sunday as the host of the Super Bowl, agreed to a five-year deal averaging $1.75M a year with CBS, according to USA TODAY. Gumbel will serve as CBS'' No. 1 play-by-p

Tags: CBS, NBC, News Corp./Fox, NFL, Media, Viacom

01/22/98
TCI'S LEO HINDERY QUESTIONS ETHICS OF NFL CABLE DEAL

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Tags: ABC, ESPN, NFL, Media, TBS/TNT, Walt Disney

01/22/98
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Tags: CBS, ESPN, IBM, Media, Viacom, Walt Disney

01/22/98
MEDIA NOTES

WEB: NHL ICE announced NHL.com averaged nearly five million daily hits over All-Star Weekend (NHL ICE)....The Flyers'' John LeClair has launched his own Web site at JohnLeClair.net. Proceeds from the

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01/21/98
MEDIA NOTES

In N.Y., Phil Mushnick writes that Phil Simms "is expected to join" Greg Gumbel to form CBS'' No. 1 NFL team (N.Y. POST, 1/21)....USA TODAY''s Rudy Martzke writes that CBS "is competing with Fox" for

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