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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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03/17/97
MEDIA NOTES

European media companies Bertelsmann and Axel Springer have jointly set up an online sports channel, Sportkanal, scheduled to debut this summer (AD AGE, 3/14)....In Philadelphia, WIP GM Tom Bigby is p

Tags: Cablevision, CBS, ESPN, Madison Square Garden, NCAA, Media, Viacom, Walt Disney

03/17/97
ESPNET SPORTSZONE PREPARES TO OFFER DAILY PAYMENT PLAN

ESPNET SportsZone today is expected to "become the first major Web site to let viewers pay for service on a daily basis," according to Rebecca Quick of the WALL STREET JOURNAL. SportsZone will offer t

Tags: CBS, Media, Viacom

03/17/97
JAYS FINALIZE TV DEAL; DID THEY CAPITALIZE ON CLEMENS?

The CBC signed a one-year deal with the Blue Jays to televise 35 games during the ''97 season, according to Robert MacLeod of the Toronto GLOBE & MAIL. The deal ends a five- year relationship between

Tags: Atlanta Braves, Canadian Broadcasting Corp., Chicago Cubs, Media, Time Warner, Toronto Blue Jays

03/14/97
TOURNEY JUNKIES LIGHTING UP CYBERSPACE FOR INFO AND UPDATES

March Madness "has crossed over into cyberspace," according to Larry Tye in a front-page story in today''s BOSTON GLOBE. Yesterday, nearly one million fans an hour logged onto the NCAA''s World Wide W

Tags: CBS, NCAA, Media, Viacom

03/14/97
GUMBEL SAYS NEW OPPORTUNITIES WILL NOT INCLUDE SPORTS

Bryant Gumbel officially joined CBS News yesterday, saying "it offered him the right combination of ''people'' and ''opportunity,''" according to Josef Adalian of the N.Y. POST. Gumbel said he "has no

Tags: CBS, HBO, Media, Time Warner, Viacom

03/14/97
MEDIA NOTES

NEWSDAY''s Steve Zipay writes that his "spies" say UPN "could emerge as a possible bidder for NBA rights" (NEWSDAY, 3/14)....NBA VP/GM Communications Group Brian McIntyre, when asked about CBS analyst

Tags: CBS, Chicago Bulls, NBA, NBC, Media, TBS/TNT, Time Warner, UPN, Viacom

03/14/97
FINAL NETWORK RATINGS FROM LAST WEEKEND'S SPORTS EVENTS

The following lists ratings from last weekend''s network sporting events. All times are eastern. Regional programming indicated with (^). The numbers were gathered from the networks (THE DAILY). EVENT

Tags: ABC, Cablevision, CBS, Chicago Bulls, NASCAR, NBA, NBC, NCAA, New York Knicks, PBA, Media, Viacom, Walt Disney

03/14/97
U.S. SOCCER MARKETING ARM TRYING TO BRING TEAM HOME TO ESPN

API Soccer, the marketing arm of U.S. Soccer, is "continuing its efforts" to bring the four remaining away games of the final round of World Cup ''98 qualifying to ESPN and/or ESPN2, according to Mike

Tags: ESPN, Media, Walt Disney

03/14/97
CABLE NEWS & NOTES: TCI IMPLEMENTS PRICE INCREASE

TCI will raise cable rates almost 7% this year, "part of another industrywide wave of price increases," according to Paul Farhi of the WASHINGTON POST. Monthly bills for 11 million of TCI''s 14 millio

Tags: Cablevision, Media

03/14/97
THE MUDDER CUP? HORSE OWNERS EYEING MORE TV TIME FOR SPORT

Several "big-time horse owners are eager to drastically restructure the sagging sport of thoroughbred racing," according to Langdon Brockinton of INSIDE MEDIA. The center of the owners'' plan is a pro

Tags: Media

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