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CBS Could See Strong Audience For Arkansas-Kentucky HoopsPublished in SportsBusiness Daily on 02 / 27 / 15
The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...
The USTA and CBS Sports have reached a multi-year agreement to extend the network''s broadcast rights to the U.S. Open through 2004. As part of the new deal, CBS Sports will broadcast four half-hour s
Some Philadelphia-area cable TV operators are "balking at the demand" that they provide the fledgling Comcast SportsNet as a basic channel, according to Michael Rozansky of the PHILADELPHIA INQUIRER.
Former Newark Star-Ledger columnist David Klein is starting a new weekly publication on the NFL Giants called "Giants News." Klein was also the editor of "The Giants Newsweekly" which folded in May "d
CNN/SI has begun allowing cable affiliates to insert up to six hours a day of local sports programing, "along with local advertising avails and marketing support," according to Lee Hall of ELECTRONIC
HTS and Fox Sports South will be awarded the TV rights to NHL Hurricanes games "today or early next week," according to Steve Politi of the Raleigh NEWS & OBSERVER. The deal, which will "probably" las
Fox''s FX "is close to getting a package of Monday night NBA basketball games," according to sources of BROADCASTING & CABLE. FX, which added MLB to its lineup this season, "will likely get a national
In N.Y., Richard Sandomir interviews ABL Commissioner Gary Cavalli, who says that the WNBA''s success "is helping him sell operating agreements for several teams." Sandomir adds that while season tick
ESPN, Inc. reached agreement to acquire Classic Sports Network (CSN). Subject to regulatory review and approval, the transaction is expected to be completed within two months (ESPN). ESPN did not disc
FIFA has "brokered a peace deal between" German-based Kirch and Swiss-based Sporis/ISL over TV rights to the 2002/ 2006 World Cup, according to Jimmy Burns of the FINANCIAL TIMES. Sporis/ISL objected
CBS Sports announced that through Monday, its coverage of the U.S. Open has averaged a 2.7/7, which is up 12% from ''96''s 2.4/7. Over the past weekend, Saturday''s rating of 2.1/6 was up 5% over ''96
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