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Fox' Daytona 500 Overnight Rating Up From Last Year, But Down From '15 Figure

Published in SportsBusiness Daily on 02 / 27 / 17

Fox yesterday drew a 6.5 overnight rating for Kurt Busch's last-lap win at the Daytona 500, a figure that is mixed from recent years. This year's race, which saw the introduction of a new Monster Energy NASCAR Cup Series competition format  and had a later 3:00pm ET start, was up 7% from ...

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