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NFL Week 3 Overnights: CBS Leads, But Both Windows Down From '15; "SNF" 7% Lower

Published in SportsBusiness Daily on 09 / 26 / 16

The NFL saw a Week 3 decline for its national window and “Sunday Night Football” telecast yesterday. CBS led all Sunday broadcast windows with a 13.9 overnight rating for the Week 3 national window, which featured Steelers-Eagles in 52% of markets. That figure is down slightly (-1%) from...

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