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Overnight Ratings: FS1 Gets 2.5 For First Regular Season NASCAR Sprint Cup Race

Published in SportsBusiness Daily on 03 / 30 / 15

FS1 drew a 2.5 overnight rating for the STP 500 yesterday, which was the cable net’s first-ever regular-season NASCAR Sprint Cup Series telecast. The same spring race from Martinsville last year aired on Fox. For comparison, the Martinsville race in the fall during the Chase for the Sprint Cu...

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Skratch TV Targets Millennials For PGA Tour

The recently launched Skratch TV is the PGA Tour’s "boldest foray into the new Wild West media landscape -- so much so that the treasured PGA Tour brand will not be prominently associated with Skratch TV, for fear of alienating pro golf’s core audience," according to John Paul New ...

Tags: Media, PGA Tour

Media Notes

Univ. of South Carolina AD Ray Tanner on Friday said that the SEC Network has "exceeded expectations and each school will receive a payout this summer." Tanner told the school's BOT, "When we first started talking about the network, they said we’d probably realize a benefit in Year 3. Obviousl ...

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NFL Network Kicks Off Combine Coverage

NFL Network starts its coverage of the NFL Combine on Friday, marking the first time the net has begun covering the event on the final day of the work week. Its coverage will run through Monday. NFL Network has covered the event for 11 years; for the past eight years, the net ran its coverage from S ...

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MLB Net Discusses D-Backs' New RSN Deal

The D-Backs' TV rights deal extension with FS Arizona that is worth reportedly more than $1B led to a discussion about teams' local broadcast rights on MLB Network's "MLB Now" on Thursday, with Brian Kenny saying when teams "get to that point where they can redo the deal, these regional sport ...

Tags: Media, Arizona Diamondbacks, MLB

Phillies Tab Ben Davis For TV Booth

In Philadelphia, Jake Kaplan reports former MLBer Ben Davis will "join the Phillies' broadcast team" this season on CSN Philly as the "third member in the booth." Davis and second-year broadcaster Matt Stairs will "provide color commentary alongside play-by-play man Tom McCarthy." Davis replaces Jam ...

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UNC-Duke Tops College Hoops This Season

ESPN drew 4.12 million viewers for Duke's 92-90 OT win over North Carolina Wednesday night, marking the matchup’s best figure since March ’12 and the net's best college hoops game this season to date. The audience marked ESPN’s fourth-best figure for the matchup and the net’s ...

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D-Backs Reportedly Extend With FS Arizona

The D-Backs have agreed "to remain with Fox Sports Arizona under a contract that's believed to be worth in excess" of $1B, according to Nick Piecoro of the ARIZONA REPUBLIC. Details of the deal, including financial terms and the length of the agreement, were not available. However, sources said that ...

Tags: Arizona Diamondbacks, Media

Betfair's TVG Acquiring, Merging With HRTV

Betfair and The Stronach Group yesterday announced that TVG "will assume operations of HRTV, bringing together the two competitors that televise North American and some international horse races," according to Ron Mitchell of BLOODHORSE. TVG "will assume the operations of HRTV, which will be operate ...

Tags: Media, Horse Racing

IOC Focusing On Virtual Reality, But Not 4K

The consumer electronics industry "heavily promoted 4K Ultra HD TVs last month at CES," but the IOC's broadcast division "has 'no plans for 4K TV broadcasting'" during the '16 Rio Games, according to Pennington & Giardina of the HOLLYWOOD REPORTER. Olympic Broadcast Services CEO Yiannis Exa ...

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NFLPI Forms Partnership With Entrepreneur.com

NFL Players Inc., the marketing and licensing arm of the NFLPA, has formed a partnership with Entrepreneur.com, in which former and current players can write stories and contribute content to the website. Players will share their own success stories and experiences of what to do and not to do i ...

Tags: NFL, Media

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