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NBC Has Created "Sky-High Expectations" For Its NASCAR Coverage, Beginning Sunday

Published in SportsBusiness Daily on 07 / 02 / 15

NBC has "built sky-high expectations for its portion of the Sprint Cup Series schedule that begins Sunday night" at Daytona Int'l Speedway, but "living up to the hype won't be an easy task, because NASCAR fans are notoriously picky when it comes to broadcasts," according to Jeff Gluck of USA TODAY. ...

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Tags: Media, NASCAR, NBC

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07/02/15
Female Audience Strong For World Cup

Fox finished with 8.4 million viewers for the U.S.-Germany FIFA Women’s World Cup semifinal game Tuesday night, marking the third-best audience on record for a women’s soccer match on U.S. TV. The game also ranks as the third-best World Cup semifinal audience on record -- men or women -- ...

Tags: Media, FIFA World Cup, Fox

07/02/15
ESPN Denies Wanting To Dial Down Olbermann

ESPN on Wednesday denied a report by the Hollywood Reporter that the net has asked Keith Olbermann to quit the commentary segment of his ESPN2 show. The net issued a statement on Twitter that read, "Keith Olbermann has never been told any topic is off limits for his commentary nor has continuation ...

Tags: ESPN, Media

07/02/15
IndyCar Gets Best Cable Audience In Years

NBCSN averaged 512,000 viewers for the Verizon IndyCar Series MavTV 500 last Saturday from Auto Club Speedway, marking the best IndyCar audience for the net since the inaugural Grand Prix of Baltimore drew 591,000 viewers on the net on Labor Day weekend in ’11. Last year’s race at ACS w ...

Tags: Media

07/01/15
Xfinity Series Audience Lower On Fox Sports

Fox and FS1 combined to average 1.73 million viewers for its first season of televising NASCAR Xfinity Series races, down around 6% from what ABC, ESPN and ESPN2 averaged for the same period of what was the Nationwide Series last year. Fox Sports’ figure includes 13 races this season across it ...

Tags: Media, NASCAR, Fox, FS1

07/01/15
U.S.-Germany Sets Fox Soccer Record

Fox drew a 6.1 overnight rating for the U.S.-Germany FIFA Women's World Cup semifinal last night, delivering the net its best soccer rating on record, but one that will likely be topped by the championship match on Sunday. The 6.1 compares to a 2.6 overnight on ESPN for the U.S.-France semifinal in ...

Tags: Media, FIFA World Cup, Fox

07/01/15
Media Notes

MLB President of Business & Media Bob Bowman said that the "key to success in the increasingly competitive digital technology market" is incorporating "variations of distribution and content strategy." Speaking to BTIG analyst Rich Greenfield on the firm's "Screening The Future" webcast series, ...

Tags: Media

06/30/15
Discovery Looking To Sublicense Olympic Rights

Discovery Communications President & CEO David Zaslav following the announcement of a European Olympic media-rights deal yesterday said that the company hopes to be "sub-licensing rights in many, especially strategic, markets to free-to-air networks and retaining cable network rights," accordi ...

Tags: Media

06/30/15
Sources: FS1 Cutting Back News Operation

FS1 is "making cuts to its news operation," as the updates that regularly air on the net during commercial breaks "will be folded into the At the Buzzer online brand and most significantly, some personnel at the newsdesk and producers will be let go," according to sources cited by Joe Lucia of AWFUL ...

Tags: Media, Fox

06/30/15
ESPN Changes Format For MLB ASG Reveal

MLB yesterday announced a new format for the reveal of MLB All-Star Game rosters for this year's game in Cincinnati. Instead of announcing position starters, pitchers, and reserves all at once, the league, ESPN and corporate partner Esurance have broken up the reveal into two parts, each with its ow ...

Tags: Media, ESPN, MLB

06/30/15
Media Notes

SI.com's Richard Deitsch wrote it has "been refreshing to read and hear the words" of former USWNT player Michelle Akers during Women's World Cup coverage on SiriusXM. Akers and Glenn Crooks "appear before and after games" on the satellite radio provider's coverage. Akers is "a generation removed fr ...

Tags: Media

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