Featured Story

Nike Signs 23-Year Sponsorship Extension With USATF Valued At More Than $400M

04 / 17 / 14

Nike and USA Track & Field yesterday announced a 23-year sponsorship extension that is valued at more than $400M. The current eight-year deal Nike signed with USATF through '16 is worth an estimated $10M a year. Sources valued the new deal, which runs from '17-40, at more than double that: $20M+...

Read More

Tags: Marketing and Sponsorship, Nike, USA Track and Field

More Stories

Marketing Panel Talks About The Next Generation

The closing panel at the '14 IMG World Congress of Sports on Thursday focused on how to reach the next generation of consumers. Brand-side marketers gave their thoughts on a variety of topics, such as where to put dollars, addressing digital natives, bringing some marketing in-house and the importan ...

Tags: Marketing and Sponsorship, IMG World Congress Of Sports

Nike Sponsors Large Portion Of Women's Tourney Teams

Nike and its affiliated brands sponsor 47 of the 64 teams in the NCAA women’s basketball tournament, the same number as last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Thirteen teams wear adidas shoes, three more   th ...

Tags: Marketing and Sponsorship, Nike, Adidas, Russell Athletic

Silver Calls NBA Jersey Ads "Inevitable"

NBA Commissioner Adam Silver yesterday said it is "inevitable" that advertising will appear on team jerseys in the coming years. Speaking at the '14 IMG World Congress of Sports, Silver said, "There are so many programs because of TiVo where people are skipping all the commercials, it just creates t ...

Tags: Marketing and Sponsorship, NBA

MasterCard To Debut Watson, Snedeker Ads

MasterCard today will launch the "newest component" of its "Priceless Surprises" initiative with TV ads featuring golfers Tom Watson and Brandt Snedeker during the PGA Tour Arnold Palmer Invitational in Orlando, according to Karl Greenberg of MARKETING DAILY. The campaign, conducted in partners ...

Tags: Marketing and Sponsorship

Hank The Dog T-Shirts Top Seller For Brewers

T-shirts featuring the Brewers' "impromptu mascot Hank the dog instantly became hot sellers Tuesday and are likely to become the all-time best-seller in a short-term period," according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. Brewers COO Rick Schlesinger said that the team "sold more ...

Tags: Marketing and Sponsorship, Milwaukee Brewers, MLB

Sprite, LeBron Team To Create New Beverage

Coca-Cola's Sprite brand yesterday announced the launch of "Sprite 6 Mix," a new flavor of the beverage created in collaboration with Heat F LeBron James. The new beverage will feature cherry and orange flavors added to traditional Sprite. It will ...

Tags: Marketing and Sponsorship

Abdul-Jabbar Launches Starguard Collectibles

Basketball HOFer Kareem Abdul-Jabbar, along with Iconomy Multimedia & Entertainment, has unveiled Starguard Collectibles, a sports memorabilia provider and licensor. Former teammates Byron Scott, Michael Cooper and AC Green, and Basketball HOFer Bill Walton will join Abdul-Jabbar in his first re ...

Tags: Marketing and Sponsorship

Thomas Sues Reebok Over Big Hurt Relaunch

Baseball HOFer-elect Frank Thomas is suing Reebok, saying that the company relaunched the Reebok Big Hurt brand named after him "without his permission" in '13, according to CRAIN'S CHICAGO BUSINESS. Thomas in the lawsuit said in '95 he "licensed aspects of his identity in connection with his endors ...

Tags: Marketing and Sponsorship

World Cup Helping Pele Land Endorsements

Pele is now "taking what might be his last shot at profiting from his popularity," and with Brazil hosting this year’s FIFA World Cup in less than three months, the former player is "sweeping up endorsements like he did during his heyday," according to Tariq Panja of BLOOMBERG NEWS. Pele in th ...

Tags: Marketing and Sponsorship, Soccer, FIFA World Cup

WTA's Azarenka Inks Seven-Figure Deal With Esurance

Tennis player Victoria Azarenka has "agreed to a two-year endorsement deal with Esurance, a pact that gives the car insurance brand another connection in tennis," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. Azarenka joins doubles players Bob and Mike Bryan "as endorsers of the company." Th ...

Tags: WTA, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug