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Adidas Reportedly Offering Massive Contract To James Harden To Leave Nike

Published in SportsBusiness Daily on 08 / 03 / 15

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of...

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Tags: Marketing and Sponsorship, Adidas

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Snapchat Runs World Cup Story Without Sponsor

Learn more about Snapchat Snapchat on Monday "ran a cleverly-produced compilation of videos from users attending the Women’s World Cup in Canada on Sunday," but the footage, "which ran in Snapchat Stories, didn't have an advertising partner," according to Mike Shields of the WA ...

Tags: Marketing and Sponsorship

Bankrupt Company Reneges On VCU Deal

Richmond-based Health Diagnostic Laboratory’s "high-profile sponsorship" of VCU is over after the school and company, which filed for Chapter 11 bankruptcy protection last month, confirmed that HDL "can no longer make its annual payments" on what was a 10-year, $4M deal, according to Jacob Gei ...

Tags: Marketing and Sponsorship

MLB.TV On JetBlue's In-Flight Wireless Package

MLBAM has struck a deal with JetBlue to be a featured partner on the airline’s Fly-Fi in-flight wireless service. The alignment will offer Fly-Fi customers flying within the U.S. free access to the MLB.TV out-of-market streaming package, in essence representing complimentary one-day subscripti ...

Tags: Marketing and Sponsorship, MLBAM

Boomer Esiason Reaches Out to Sponsors

Westwood One radio host Boomer Esiason "in a bid to get advertisers to consider adding" the station "to their media diets ... has Fed-Exed personalized letters to 30 NFL sponsors," a roster that includes the likes of A-B InBev, Gatorade, Hyundai, Pepsi, Visa and Xbox, according to Anthony Crupi of A ...

Tags: Marketing and Sponsorship, Westwood One

Marketplace Roundup

The Hawks yesterday formally announced an exclusive alliance with FanDuel. The partnership will provide fantasy players with opportunities to receive VIP hospitality experiences during Hawks home games and will also grant FanDuel prime marketing space at Philips Arena. The deal includes the appear ...

Tags: Marketing and Sponsorship

John Deere, PGA Tour Event Re-Up Though '23

Deere & Co. yesterday announced it had "agreed to a seven-year extension" of its title sponsorship of the annual PGA Tour stop in the Quad-Cities, meaning the John Deere Classic will remain on the schedule through '23, according to Matt Coss of the QUAD-CITY TIMES. John Deere has been the t ...

Tags: Marketing and Sponsorship, John Deere, PGA Tour

T-Mobile Lands Presenting Sponsorship Of ASG

MLB has sold the first presenting sponsorship of its venerable All-Star Game to T-Mobile. The cell carrier has been an MLB corporate sponsor for the past two seasons with rights that included entitlement to the All-Star Game Fan Fest. MLB in a statement said T-Mobile will have “marquee stadium ...

Tags: Marketing and Sponsorship, T Mobile, MLB

Hackett: UM's Nike Pact Is Nation's Most Lucrative

Univ. of Michigan interim AD Jim Hackett yesterday confirmed that the school's 10-year agreement with Nike "will be the largest in the nation," according to Mark Snyder of the DETROIT FREE PRESS. Though the largest reported deal is Notre Dame's 10-year, $90M agreement with Under Armour , Hacke ...

Tags: Marketing and Sponsorship, Nike

Fanatics.com Sees Spike After WWC Win

Sales of women’s soccer merchandise on Fanatics.com were up 3,000% in the 24 hours following the U.S. team’s win over Japan in the '15 FIFA Women’s World Cup final, and “by the next day, the site had recorded almost double the sales of the highest-selling day for men’s ...

Tags: Marketing and Sponsorship

Ortiz Unveils Logo, Products As Part Of Brand Push

Red Sox DH David Ortiz "is taking a bigger swing at his Big Papi’s Kitchen line, introducing a new logo and five new products, including a revamped fresh salsa, black bean salsa, Caribbean hummus, tortilla chips and a snack pack," according to Donna Goodison of the BOSTON HERALD. The ...

Tags: Marketing and Sponsorship, Boston Red Sox

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