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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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GoDaddy Leaving NASCAR After '15 Season

GoDaddy this morning announced it is leaving NASCAR at the end of the '15 season and will not renew its primary sponsorship of driver Danica Patrick's No. 10 Chevy car with Stewart-Haas Racing. The company is negotiating to keep Patrick as a spokesperson under a personal services agreement. Patrick ...

Tags: Marketing and Sponsorship, GoDaddy

Esurance Signs As MLB Corporate Sponsor

Learn more about Esurance MLB today announced that Allstate's Esurance has signed on as a new corporate sponsor. The online insurance brand will title sponsor fan balloting for the July 14 All-Star Game in Cincinnati. All-Star Game balloting this season is being conducted entirely on ...

Tags: Marketing and Sponsorship, MLB

Emirates In Talks For FA Cup Entitlement

The English Football Association is discussing a proposal that would see the FA Cup, an annual knockout competition among the clubs in the top two tiers of English soccer, "rebranded the Emirates FA Cup," according to Oliver Kay of the LONDON TIMES. The deal with Emirates Airlines would be worth a r ...

Tags: Marketing and Sponsorship, Emirates

Molson Scores With Stanley Cup Ring Promo

Molson Canadian has received a “ringing endorsement for its NHL playoff promotion,” in which “more than 600,000 specially designed Stanley Cup rings” were made available across Canada, according to Doug Lunney of the WINNIPEG SUN. The promotion launched March 23 in Ontario wi ...

Tags: Marketing and Sponsorship, NHL

Buccaneers Name New Agency Of Record

The Buccaneers' marketing team, led by newly hired CMO Brian Killingsworth, "will be partnering with" new agency of record, Florida-based ChappellRoberts, according to Jo-Lynn Brown of the TAMPA BAY BUSINESS JOURNAL. A statement yesterday from the agency said that it "will be tasked with creating a ...

Tags: Marketing and Sponsorship, Tampa Bay Buccaneers, NFL

PGA Of America, Bon Appétit Team Up

The PGA of America is partnering with Bon Appétit magazine in developing its “Champions of the Course” program that combines golf tips from PGA pros and cooking tips from chefs. The content will appear in the magazine leading up to the PGA Championship at Whistling Straits in Kohl ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

The WALL STREET JOURNAL's Vranica & Perlberg note marketers have been "moving money, gradually but measurably, away from TV and into digital outlets that promise sophisticated ad targeting and the ability to reach audiences that are eschewing traditional television." But some TV execs are "going ...

Tags: Marketing and Sponsorship

NASCAR In Advanced Talks With DraftKings

NASCAR is in advanced negotiations with DraftKings to join the daily fantasy sports operator's slate of games, and a deal could be announced in the next few days, according to industry sources. Financial or structural terms of the pending partnership are not yet known. But sources said the sanctioni ...

Tags: NASCAR, Marketing and Sponsorship

NBA Taps Stance As Sock Provider

The NBA yesterday announced a multiyear deal making California-based Stance the league's official on-court sock provider beginning with the '15-16 season. The Stance logo will appear on all on-court sock designs, marking a first for the NBA. Stance yesterday also added Warriors G Klay Thompson to it ...

Tags: Marketing and Sponsorship, NBA

Klay Thompson To Endorse ShotTracker

Wearable tech firm ShotTracker, a "set of devices that help basketball players improve their shooting," has signed a multiyear endorsement deal with Warriors G Klay Thompson, according to Glen Hack of the K.C. STAR. The deal includes a "virtual basketball camp June 21-28 with workouts and drills des ...

Tags: Marketing and Sponsorship, Golden State Warriors, NBA

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