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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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03/06/15
Marketplace Roundup

RBC has signed a multiyear deal with golfer Jason Day, who joins a golf roster that includes Matt Kuchar, Jim Furyk and Brandt Snedeker. The RBC logo will appear on Day's shirt and golf bag. Day, who is fourth in the World Golf Rankings, also will participate in future marketing initiatives and ...

Tags: Marketing and Sponsorship

03/05/15
Univ. Of Kentucky Extends Nike Deal

See all sponsorships for  Kentucky Athletics The Univ. of Kentucky has "signed an eight-year extension" of its footwear and apparel deal with Nike that "runs until Aug. 31, 2025," according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The length of the contract, which had b ...

Tags: Marketing and Sponsorship, Nike

03/05/15
Ugg Using NHLers For Brand Awareness

Ugg Australia this week "will start promoting" its new Treadlite collection, and to "spread the word, Ugg reached out" to a group of NHLers, according to Jennie Bell of FOOTWEAR NEWS. Last month, the brand " hosted an on-site VIP lounge" for members of the Kings and Sharks during their '15 Coor ...

Tags: Marketing and Sponsorship, Ugg, NHL

03/05/15
LizardSkins Tape Popular Among MLBers

MLBers are "brightening their bats" with specialized, multi-colored tape that is "gaining popularity because it offers a soft, non-slip grip without the stickiness of pine tar," according to John Lott of the NATIONAL POST. The product was introduced in '12 by LizardSkins, a company that "makes a wid ...

Tags: Marketing and Sponsorship, MLB

03/05/15
Marketplace Roundup

Orlando City SC yesterday announced a multiyear agreement making Walt Disney World Resort a founding sponsor of the MLS club. Disney World gets the designation of Orlando City's official theme park and resort destination, while Disney Cruise Line becomes the official cruise line of the club. Di ...

Tags: Marketing and Sponsorship

03/04/15
Audi Inks Four-Year Deal With MLS

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac ...

Tags: Marketing and Sponsorship, MLS, Audi

03/04/15
Toyota, IOC Reportedly Strike TOP Deal

Toyota "will sign a contract later this month" to become an IOC TOP sponsor, becoming the "first-ever automaker in the world to do so," according to KYODO NEWS. Toyota President Akio Toyoda and IOC President Thomas Bach said that they "will attend the signing ceremony to be held on March 13 in Tokyo ...

Tags: Marketing and Sponsorship, Toyota, IOC

03/04/15
Brewery Sponsoring MSG Isles Segment

Long Island-based Oyster Bay Brewing Co., whose commemorative Nassau Coliseum-themed Barn Rocker ale has been on tap at the arena since January , has reached a deal with MSG Network for brand placement during Islanders broadcasts. The partnership began with last Friday's game against the Flames and ...

Tags: Marketing and Sponsorship, New York Islanders, MSG Network

03/04/15
Rolling Stone Gets Le Mans Car Deal

Rolling Stone "plans to co-sponsor a U.S. team in one of the prototype divisions of this year's 24 Hours of Le Mans auto-endurance race," according to Jim Peltz of the L.A. TIMES. The magazine "would join Patron Spirits in sponsoring the two Honda ARX-04b cars fielded by Patron's Extreme Speed ...

Tags: Marketing and Sponsorship

03/04/15
Marketplace Roundup

AD AGE's Ashley Rodriguez reports Dick's Sporting Goods is "tapping into the minds of amateur athletes in a new brand effort that launches this week, asking the question: 'Who Will You Be?'" The push, created by Anomaly N.Y., "builds on Dick's 'Untouchable' campaign, which launched in 2012 ...

Tags: Marketing and Sponsorship

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