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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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02/06/15
Brady Seeks To Grow His Personal Brand

Patriots QB Tom Brady "is making a concerted effort to turn himself from star quarterback to resilient brand with the help of social media," according to Michelle Castillo of ADWEEK. N.Y.-based creative agency BrandFire co-Founder & President Adam Padilla worked with Brady this year "to cre ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

02/06/15
Larson Embraces NASCAR Ambassador Role

SI's Andrew Lawrence profiles Japanese-American NASCAR driver Kyle Larson, who is "embracing his role" in the Asian community. Larson said that he was "surprised by the number of people who knew of him" at a Charlotte-area Asian Festival last spring. Around the same time, Japan-based motor ...

Tags: Marketing and Sponsorship

02/05/15
New Balance Takes Over Liverpool Kit Deal

EPL club Liverpool today announced that New Balance "will become their kit supplier from next season in a multi-year partnership that has become the biggest in the history of the club," according to Jack Bezants of the London DAILY MAIL. Warrior, L ...

Tags: New Balance, Liverpool, Marketing and Sponsorship

02/05/15
American Airlines To Become Cubs Sponsor

The Cubs today announced a "major sponsorship deal with American Airlines that makes the carrier the Cubs' exclusive airline sponsor" after a "decade-long partnership with Chicago-based United Airlines," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The deal is the "latest in a string o ...

Tags: Chicago Cubs, American Airlines, Marketing and Sponsorship

02/05/15
Farmers Insurance Re-Ups With Rickie Fowler

Farmers Insurance will continue to sponsor golfer Rickie Fowler for the next three years. Fowler will continue to serve as a community ambassador and help support initiatives at the PGA Tour Farmers Insurance Open, which began today at Torrey Pines, and nationally throughout the year ( Farmers ). Fa ...

Tags: Marketing and Sponsorship, Puma

02/05/15
NFL Not Fining Lynch For "Beast Mode" Cap

The NFL yesterday said that Seahawks RB Marshawn Lynch "will not be fined" for the cap he wore during Super Bowl media sessions . In Tacoma, Gregg Bell notes the cap was "made for Lynch by New Era, an NFL partner, and it displayed his 'Beast Mode' brand." Reports during Super Bowl week said that th ...

Tags: Marketing and Sponsorship, NFL

02/05/15
Marketplace Roundup

In Oklahoma City, Darnell Mayberry reported Thunder G Russell Westbrook "could soon become the latest player with a signature shoe." Jordan Brand is reportedly "set to release Westbrook’s first signature shoe this summer." The early indication is that it will be "called the Jordan Westbro ...

Tags: Marketing and Sponsorship

02/04/15
Golf Caddies Sue PGA Tour For $50M

More than 80 pro golf caddies have "filed a class-action, anti-trust lawsuit against the PGA Tour alleging improper use of the caddies' 'likenesses and images,'" according to Dennis Dodd of CBSSPORTS.com. The suit -- similar to the "landmark O'Bannon vs. NCAA action -- seeks access to what it says i ...

Tags: Marketing and Sponsorship, PGA Tour

02/04/15
McIlroy Reaches Settlement With Horizon Sports

The IRISH TIMES' Aoife Carr reports Rory McIlroy's case against former management company Horizon Sports Management "has been settled," and the four-time major winner "will pay the firm more than" US$25M and "possibly" up to US$30M, plus costs, as part of the settlement. The agreement was announced ...

Tags: Marketing and Sponsorship, Golf

02/04/15
Marketplace Roundup

The NBA Kings yesterday announced a "sponsorship agreement" with DraftKings. In Sacramento, Ben van der Meer reports the daily fantasy sports site will "sponsor the team's blog, game previews, replays and graphics on telecasts, and signage at games and on the team's website" ( BIZJOURNALS.com, ...

Tags: Marketing and Sponsorship

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