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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

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Athletico Ends Sponsorship Of Cubs

See the full listing for ATHLETICO Illinois-based physical therapy provider Athletico "has decided to stop sponsoring" the Cubs "after seven years," according to Corilyn Shropshire of the CHICAGO TRIBUNE. Athletico President Mark Kaufman said that the two parties "had a l ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

Blue Cross Blue Shield Sponsors Charlotte Race

Charlotte Motor Speedway this week signed a "three-year contract with Blue Cross and Blue Shield of North Carolina that puts the insurer's name" on the track's annual fall NASCAR Nationwide Series race, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Oct. 10 race "becomes the Drive ...

Tags: Marketing and Sponsorship, Speedway Motorsports Inc., Blue Cross/Blue Shield

Danica's GoDaddy Car Painted Pink For October

Stewart-Haas Racing's No. 10 NASCAR Sprint Cup Series Chevrolet driven by Danica Patrick "will sport a pink look to promote breast cancer awareness during the month of October" as part of primary sponsor GoDaddy's "Put the Brakes on Breast Cancer" campaign, according to Angelique Soenarie of the ARI ...

Tags: Marketing and Sponsorship, GoDaddy

Will Sponsors Drop Phelps After Latest DUI?

A second DUI arrest for Gold Medal-winning U.S. swimmer Michael Phelps, coupled with an '09 bong photo, "may not sink him as a beloved corporate pitchman but could douse his earning power," according to branding experts cited by Bill Briggs of NBCNEWS.com. Phelps had been "weathering past indiscreti ...

Tags: Marketing and Sponsorship

Sources: NBA Reviewing Creative Business

The NBA is “beginning a review for its creative business,” according to sources cited by Maureen Morrison of AD AGE. Sources said that the process is “being overseen” by Raleigh-based marketing consultancy Hasan+Co. Morrison noted Omnicom's Goodby Silverstein & Partners h ...

Tags: Marketing and Sponsorship, NBA

Glut Of NFL Games Affecting Ad Rates

The power of NFL games to “rake in advertising coin for TV networks may be nearing its upper limit,” as the addition of Thursday night games to the broadcast TV landscape “appears to have put downward pressure on the networks’ ability to carve out annual pricing gains for Ame ...

Tags: Marketing and Sponsorship, NFL, CBS, NBC, ESPN

BioSteel Signs McDavid To Endorsement Deal

Toronto-based sports nutrition company BioSteel this week signed OHL Erie Otters C Connor McDavid, the presumptive No. 1 pick in the '15 NHL Draft, to a full use-of-likeness endorsement deal. BioSteel, which has sold its signature pink sports drink in powder form since its inception in ’09, pl ...

Tags: Marketing and Sponsorship

Grigor Dimitrov Signs Deal With Rolex

Rolex has signed Bulgarian tennis player Grigor Dimitrov to an endorsement contract, a source said. The deal is expected to be announced next week in China at the ATP Rolex Shanghai Masters tournament. Rolex, which could not immediately be reached for comment, plans to use Dimitrov in global adverti ...

Tags: Marketing and Sponsorship, Rolex

Marketplace Roundup

In Wisconsin, Shane Nyman noted former NFLer Brett Favre has been "sporting a gray-and-white beard for some time," but in a new ad for the MicroTouch hair remover, he "steps off his tractor and grooms himself back into form" ( POSTCRESCENT.com, 9/30 ). In DC, Des Bieler noted Favre ...

Tags: Marketing and Sponsorship

NHL Strikes Deal With GoPro Cameras

The NHL "has struck a content-sharing deal with GoPro cameras" to offer TV viewers players' points of view this season, according to Michael McCarthy of ADWEEK. The NHL "will use GoPro’s POV footage in promo campaigns for the new season starting Oct. 8." NHL Senior VP/Programming Bob ...

Tags: Marketing and Sponsorship, NHL, GoPro

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