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Team USA To Don "Breezy" Ralph Lauren Garb At Opening Ceremony, Marking Shift From '12

Published in SportsBusiness Daily on 07 / 29 / 16

The Rio Games Opening Ceremony is next Friday, and Team USA will be "decked in Ralph Lauren sportswear, from white denim jeans tapered at the ankle and patriotic T-shirts to Polo Pony-emblazoned navy blazers and red, white and blue striped boat shoes," according to Andrea Mandell of USA TODAY. ...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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07/07/16
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