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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/24/14
Amazon Lands Sponsorship With NCAA

Amazon over the weekend launched a new corporate partnership with the NCAA with a pair of 30-second spots during the NCAA Tournament. One featured Turner sideline reporter Craig Sager, while the other paired Turner studio analysts Steve Smith and Grant Hill. Both ads focused on Amazon's Kindle Fire ...

Tags: Amazon, Marketing and Sponsorship, NCAA

03/24/14
Jamal Mashburn Opening Ad Agency

Former NBAer Jamal Mashburn is "teaming up with" former Ogilvy & Mather Managing Dir of Content Strategy Jonathan Sackett to "open a new advertising agency in Chicago," according to Suzanne Vranica of the WALL STREET JOURNAL. The duo hopes to "take advantage of marketers’ growing inte ...

Tags: Marketing and Sponsorship

03/21/14
Colts Sponsors Sticking By Team

Colts sponsors "appear to be rallying behind, not abandoning," the team following Owner Jim Irsay's arrest Sunday for DUI, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Colts execs have been "busy contacting sponsors since Monday ... to explain to them the situation."&n ...

Tags: NFL, Indianapolis Colts, Marketing and Sponsorship

03/21/14
Ohio State, Lids Ink 10-Year, $12M Deal

See the Free Listing for Lids Sports Group Lids Sports Group on Thursday announced a 10-year deal to become the official retail partner of Ohio State Univ. Athletics. The licensing agreement includes rights to operate OSU's official e-commerce site, on-campus retail locations, aren ...

Tags: Marketing and Sponsorship

03/21/14
Kara Goucher Leaves Nike For Oiselle

U.S. Olympic distance runner Kara Goucher "has signed with Seattle-based women’s running apparel company Oiselle," according to Hannah McGoldrick of RUNNER'S WORLD. Goucher, who has "been a free agent since December, was a Nike-sponsored athlete for 12 years." She was "based in Oregon for nine ...

Tags: Marketing and Sponsorship

03/21/14
Marketing Panel Talks About The Next Generation

The closing panel at the '14 IMG World Congress of Sports on Thursday focused on how to reach the next generation of consumers. Brand-side marketers gave their thoughts on a variety of topics, such as where to put dollars, addressing digital natives, bringing some marketing in-house and the importan ...

Tags: Marketing and Sponsorship, IMG World Congress Of Sports

03/21/14
Nike Sponsors Large Portion Of Women's Tourney Teams

Nike and its affiliated brands sponsor 47 of the 64 teams in the NCAA women’s basketball tournament, the same number as last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Thirteen teams wear adidas shoes, three more   th ...

Tags: Marketing and Sponsorship, Nike, Adidas, Russell Athletic

03/20/14
Silver Calls NBA Jersey Ads "Inevitable"

NBA Commissioner Adam Silver yesterday said it is "inevitable" that advertising will appear on team jerseys in the coming years. Speaking at the '14 IMG World Congress of Sports, Silver said, "There are so many programs because of TiVo where people are skipping all the commercials, it just creates t ...

Tags: Marketing and Sponsorship, NBA

03/20/14
MasterCard To Debut Watson, Snedeker Ads

MasterCard today will launch the "newest component" of its "Priceless Surprises" initiative with TV ads featuring golfers Tom Watson and Brandt Snedeker during the PGA Tour Arnold Palmer Invitational in Orlando, according to Karl Greenberg of MARKETING DAILY. The campaign, conducted in partners ...

Tags: Marketing and Sponsorship

03/20/14
Hank The Dog T-Shirts Top Seller For Brewers

T-shirts featuring the Brewers' "impromptu mascot Hank the dog instantly became hot sellers Tuesday and are likely to become the all-time best-seller in a short-term period," according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. Brewers COO Rick Schlesinger said that the team "sold more ...

Tags: Marketing and Sponsorship, Milwaukee Brewers, MLB

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