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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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07/01/14
Big World Cup Merch Sales On Fanatics.com

As interest in FIFA World Cup has heated up in the U.S. over the past few weeks, so has the country's appetite for World Cup licensed merchandise. Online retailer Fanatics.com reports that 10 times as much Team USA gear was sold on its site in the first two weeks of this World Cup compared to the '1 ...

Tags: Marketing and Sponsorship, FIFA World Cup

07/01/14
Sony Drops Miami ATP/WTA Event

Learn more about Sony Corp. of America Sony is out after eight years as the title sponsor of Miami's joint ATP/WTA tournament, the third largest tennis event in the U.S. Tournament Senior VP/Marketing & TV Wendy Elkin in an e-mail wrote, “Sony has opted out of their title r ...

Tags: Marketing and Sponsorship, Sony, ATP, WTA, Fila

07/01/14
Wheaties Launches Cover Athlete Contest

General Mills' Wheaties brand beginning today will "try to tap into three affinities of younger consumers -- working out, technology and nontraditional sports -- while offering a prize rooted in its heritage: a chance to appear nationally on the Wheaties box," according to Stuart Elliott of the N.Y. ...

Tags: Marketing and Sponsorship, General Mills

07/01/14
Robredo, Venus Among Wimbledon's Best Dressed

Wimbledon is the tennis season's "only Grand Slam event where predominantly white threads win out," according to Jonathan Scott of TENNIS magazine, who assessed "the best- and worst-dressed on court" at the tournament. Tommy Robredo has been the best-dressed male player, as his Sergio Tacchini attir ...

Tags: Wimbledon, Marketing and Sponsorship, Nike, Adidas

07/01/14
Marketplace Roundup

The WALL STREET JOURNAL's Steven Perlberg cites YouGov BrandIndex data as showing that Pepsi, Sony and Coca-Cola have "seen a brand bump thanks to World Cup-related advertising." Meanwhile, McDonald's "has dropped in YouGov's 'buzz score,' which asks interviewees whether they have heard someth ...

Tags: Marketing and Sponsorship

06/30/14
Manziel Films First Commercial As Pro

Browns QB Johnny Manziel spent yesterday afternoon "filming his first commercial as a pro," providing endorsement for Collection Auto Group in a deal arranged by LRMR Management Founder Maverick Carter, who is Heat F LeBron James' childhood friend, according to Mary Kay Cabot of the Cleveland ...

Tags: Cleveland Browns, Marketing and Sponsorship, NFL

06/30/14
JGR Extends Dollar General Deal

Joe Gibbs Racing has "announced a contract extension" for NASCAR Sprint Cup Series driver Matt Kenseth and Dollar General's "expanded sponsorship of his No. 20 Toyota Camry," according to Gary Graves of the AP. The retail chain will "sponsor the car for 30 races" in '15 including the season-opening ...

Tags: Marketing and Sponsorship, NASCAR

06/30/14
Tiger Woods Planning Supplement Line

Tiger Woods, who recently signed a multiyear endorsement deal with dietary supplement company MusclePharm , has “turned his attention to the negativity surrounding supplement use,” with plans for his own "line of products, including liquids and bars similar to those routinely consumed b ...

Tags: Marketing and Sponsorship

06/30/14
Lucas Oil Extends Pro Motocross Sponsorship

Lucas Oil has “signed a five-year extension of its title sponsorship of the Pro Motocross Championship, which is managed by NBC Sports,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Financial terms of the deal were not available. Lucas Oil has “sponsored the series since&rd ...

Tags: Marketing and Sponsorship, Lucas Oil, Motorsports

06/27/14
Wiggins Makes Fashion Statement With Jacket

Andrew Wiggins drew attention on Thursday night before the Cavaliers took him with the No. 1 overall pick in the NBA Draft for the suit he was wearing at Barclays Center, as he “enlisted help from stylist Brandon Williams and L.A.-based bespoke tailor, Waraire Boswell, to create a stateme ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, NBA

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