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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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11/25/14
USOC Extends Nike Deal Through '20

The USOC and Nike yesterday announced that they have extended their sponsorship deal through '20. Nike will provide footwear and apparel for U.S. Olympic and Paralympic athletes, including the medal stand uniform for the '18 PyeongChang and '20 Tokyo Games. Nike also will provide the award uniforms ...

Tags: Marketing and Sponsorship, Nike, USOC

11/25/14
Bud Sticking With Clydesdales For Super Bowl

An Anheuser-Busch spokesperson said that the "famous Clydesdale horses" will indeed be "making an appearance in Budweiser’s Super Bowl ads," according to Suzanne Vranica of the WALL STREET JOURNAL. The spokesperson said, "The Clydesdales play a strong role for the brand, representing Budweiser ...

Tags: Anheuser Busch, Marketing and Sponsorship, Super Bowl, Volkswagen

11/25/14
Fanatics Preps For Busy Holiday Season

See the full listing for Fanatics Execs from Jacksonville-based Fanatics said that they now "are opening what they call their 'holiday playbook' that will see a massive influx of workers to handle an anticipated hundreds of thousands, possibly millions, of orders in the next month, ...

Tags: Marketing and Sponsorship

11/25/14
Fantex Selling Alshon Jeffery IPO

Related stories : Fantex Files For IPO, Will Sell Stock In Arian Foster's Future Brand Income F oster Injury At Bad Time For Fantex; Pundits Poke Holes In Investment Fantex' Vernon Davis Stock Surges On First Day Of Trading, Raising $4.2M Bills QB E.J. Manuel Join ...

Tags: Marketing and Sponsorship, Fantex

11/25/14
Marketplace Roundup

ESPN.com's Darren Rovell noted Giants WR Odell Beckham Jr. was "originally booked as an add-on" to an autograph signing for WR Victor Cruz at a Long Island mall yesterday, but he "became the main event." Steiner Sports "didn't change its prices ($39 for Beckham and $69 for Cruz), but did capitalize ...

Tags: Marketing and Sponsorship

11/24/14
Patriots' Nike Shoe Goes On Sale Monday

Nike today began selling its Patriots Lunar Force 1, a shoe "specially designed" for Patriots Owner Robert Kraft, according to Joseph Kahn of the BOSTON GLOBE. The shoe, which retails for $150, features "black with white soles, a dark Nike 'swoosh' down the side" and a Patriots logo on the tongue." ...

Tags: Nike, Marketing and Sponsorship, New England Patriots

11/24/14
GoDaddy Returning As Super Bowl Advertiser

GoDaddy is "returning to the Super Bowl for its 11th consecutive year," but the web-hosting firm that has been airing two spots in recent years "this time around only purchased one," according to Jeanine Poggi of AD AGE. GoDaddy CMO Barb Rechterman said that the decision "reflected a need to ma ...

Tags: Marketing and Sponsorship, NFL

11/24/14
Bud Light Announces Super Bowl Hospitality Plans

Bud Light is "bringing its #UpForWhatever campaign to downtown Phoenix with the House of Whatever," an entertainment venue that will be erected "for three days during Super Bowl XLIX," according to Kellie Hwang of the ARIZONA REPUBLIC. Bud Light VP Alexander Lambrecht said, "The House of Whatev ...

Tags: Marketing and Sponsorship, Anheuser Busch

11/24/14
Pepsi Signs Irving For More "Uncle Drew" Episodes

Cavaliers G Kyrie Irving "has signed on to make more" installments of his web series, "Uncle Drew," sponsored by Pepsi Max, according to Darren Rovell of ESPN.com. Pepsi "originally signed Irving to a local marketing deal during his rookie of the year season," but he "became a national sta ...

Tags: Cleveland Cavaliers, PepsiCo, Marketing and Sponsorship

11/24/14
Montana Selling Old Candlestick Park Seats

Pro Football HOFer Joe Montana and his partners at National Sports Distributors are "out to sign and sell" old Candlestick Park seats featuring his No. 16, with the chairs going for "up to $799 each," according to Matier & Ross of the S.F. CHRONICLE. There were 3,200 seat backs at Candlestick Pa ...

Tags: San Francisco 49ers, Marketing and Sponsorship

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