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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Angels Replace Gatorade With BodyArmor

The Angels today will announce a multiyear deal that will see BodyArmor become the team's official sports drink, the "first team sideline/dugout deal for the upstart sports drink company," according to Marcia Smith of the ORANGE COUNTY REGISTER. BodyArmor-branded "coolers, towels, paper cups, squirt ...

Tags: Marketing and Sponsorship, MLB, Los Angeles Angels

DraftKings Signs Multiyear Renewal Of MLB Deal

DraftKings has signed a significant multiyear expansion of its exclusive partnership with MLB, creating one of the broadest alignments between a major sports property and a daily fantasy operator. Financial terms were not disclosed, but the deal includes an increase of MLB's minority equity stake in ...

Tags: Marketing and Sponsorship, MLB

Michigan's Hackett Discusses Next Apparel Deal

Univ. of Michigan interim AD Jim Hackett during a Q&A session with students last night said that the process "of evaluating which brand of apparel Michigan’s teams will wear going forward is still in its early stages," according to Max Cohen of student newspaper The MICHIGAN DAILY. adidas ...

Tags: Marketing and Sponsorship, Big Ten, Adidas

Lexi Thompson Proving To Be Marketable

Golfer Lexi Thompson, who competed in the U.S. Women's Open at 12, is "seemingly on the cusp of that coveted crossover from burgeoning LPGA star to mainstream endorser and celebrity," but the "delicate balancing act between being everyone's kid sister and being an adult ... may be the biggest challe ...

Tags: Marketing and Sponsorship

Putnam Investments Adds Pro Golfers

In Boston, Donna Goodison reports Putnam Investments "has added to its athlete marketing roster with the signings of two more PGA Tour players" -- Jon Curran and Brendan Steele. The pair will be part of the Boston-based investment management company's "Performance In Motion" campaign "that also ...

Tags: Marketing and Sponsorship, Golf

Univ. Of Kentucky Opposes "40-0" Apparel Sales

ESPN.com's Darren Rovell reported the Univ. of Kentucky "already is trying to stop other people" from using "40-0" marks on products. The school last week "sent a cease-and-desist letter to Louisville lawyer David Son, whose company is selling blue-and-white '40-0' T-shirts on his website, 40and0.co ...

Tags: Marketing and Sponsorship, NCAA

Marketplace Roundup

ADWEEK's Tim Nudd reported Nestle yesterday "sent out an April Fools' Day press release saying its Butterfinger Cups brand was betting a million" that boxer Manny Pacquiao will beat Floyd Mayweather Jr. on May 2. But the bet is actually for a "million buttercups." If Pacquiao emerges victorious, Bu ...

Tags: Marketing and Sponsorship

Spieth Stars In New AT&T Campaign

Golfer Jordan Spieth is "starring in his first TV commercial" for AT&T, a spot that supports the company's "It Can Wait" campaign against texting and driving, according to Doug Ferguson of the AP. The spot with Spieth is "expected to debut" during next Wednesday's Masters Par 3 To ...

Tags: Marketing and Sponsorship, ATT

United Extends Deal With N.Y. Marathon

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th ...

Tags: Marketing and Sponsorship, New York Road Runners

Univ. Of South Carolina Merchandise Selling Fast

Merchandise, especially T-shirts, commemorating the Univ. of South Carolina women’s basketball team's second straight Final Four appearance is "flying off the shelves 50 percent quicker than last year,” according to Jeff Wilkinson of the Columbia STATE. The team yesterday unveiled a new ...

Tags: Marketing and Sponsorship

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