Featured Story

Swede Success: Volvo Taking Over Title Sponsorship Of Charleston's WTA Event

Published in SportsBusiness Daily on 09 / 01 / 15

The WTA Family Circle Cup "will give way to new title sponsorship" beginning with the April '16 event when Volvo takes over as part of a three-year deal with an "option for two more years," according to a front-page piece by Gene Sapakoff of the Charleston POST & COURIER. The Meredith Corp., wh...

Read More

Tags: Marketing and Sponsorship, WTA

More Stories

08/12/15
Dr Pepper Gets Stake In BodyArmor

Dr Pepper Snapple Group is paying $20M for an 11.7% stake in BodyArmor, "the sports drink startup headed by Vitaminwater co-founder Mike Repole and backed by a group of investors" that includes Lakers G Kobe Bryant, Colts QB Andrew Luck and Angels CF Mike Trout, according to Mike Esterl of the WALL ...

Tags: Marketing and Sponsorship, Dr Pepper/7UP, BodyArmor

08/12/15
NBA Trainers Ink Deal With Bauerfeind

Atlanta-based medical products manufacturer Bauerfeind has become the Official Brace of the National Basketball Athletic Trainers Association as part of a new three-year deal. Having been unofficial partners since ’03, Bauerfeind Dir of Sports Marketing Ellen Lucey said negotiations with the N ...

Tags: Marketing and Sponsorship, NBA

08/12/15
Marketplace Roundup

In Sacramento, Dale Kasler reports Surf Air, a “members only” airline that is launching service to Sacramento this month, has "signed up" the NBA Kings. The Santa Monica-based carrier yesterday announced that the NBA team has "become Surf Air’s first corporate member in Sacramento. ...

Tags: Marketing and Sponsorship

08/11/15
Smyth Jewelers Debuts Ravens-Themed Ads

Baltimore-based Smyth Jewelers is "playing up its marketing partnership" with the Ravens, as it plans to debut "two new TV commercials this week," according to Lorraine Mirabella of the Baltimore SUN. The 15-second ads are "set to air during the Ravens pre-season opener Thursday" against t ...

Tags: Baltimore Ravens, Marketing and Sponsorship, NFL

08/11/15
TwinSpires Signs Breeders' Cup Deal

Learn more about The Breeders' Cup In "another sign that the once chilly relationship between Churchill Downs Inc. and the Breeders' Cup is thawing," CDI's advance deposit wagering platform, TwinSpires.com, "has become the official wagering partner of the Breeders' Cup World Champion ...

Tags: Marketing and Sponsorship, Churchill Downs Inc.

08/11/15
Columnist Questions Symmonds' Credibility

It is "all well and good" if U.S. runner Nick Symmonds wants to make a name for his own personal brand, but it would be helpful in the controversy over his forfeited berth in the forthcoming IAAF World Championships in Beijing "if there was a lot more straight-talk instead of public posturing," ac ...

Tags: Marketing and Sponsorship

08/11/15
IPC Extends Naming Rights For Potato Bowl

The IDAHO STATESMAN noted the Famous Idaho Potato Bowl and Idaho Potato Commission yesterday "agreed to a two-year extension." The IPC "will remain the title sponsor for the Boise-based bowl game" through the '18 season. The IPC "started its sponsorship with the bowl game" in '11 ( IDAHOSTATES ...

Tags: Marketing and Sponsorship

08/10/15
Symmonds Missing Worlds Over Nike Dispute

USA Track & Field has kept Nick Symmonds off its roster for the upcoming IAAF World Championships because he would not promise to wear only Nike-branded Team USA gear during the trip, according to a letter USATF sent him yesterday. Symmonds originally threatened to sue over his omission, but has ...

Tags: Marketing and Sponsorship, USA Track and Field, Nike

08/10/15
Ledecky Could Forgo Deals Ahead Of Rio

Should U.S. swimmer Katie Ledecky want to swim collegiately for Stanford, which "has been her stated intention, it will cost her a lot of money," as she "almost certainly would be worth" upwards of $3M in endorsements leading up to the '16 Rio Games, according to Philip Hersh of the CHICAGO TRIBUNE. ...

Tags: Marketing and Sponsorship

08/10/15
Microsoft Adds Race As Dale Jr.'s Primary Sponsor

Liking what it is seeing with its NASCAR sponsorships thus far, Microsoft this afternoon will announce that it is adding a third paint scheme to its pact with Hendrick Motorsports: this weekend’s Pure Michigan 400 at Michigan Int'l Raceway. Microsoft GM of Windows Product Marketing Jeremy Kors ...

Tags: Marketing and Sponsorship, Microsoft, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug