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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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John Deere, PGA Tour Event Re-Up Though '23

Deere & Co. yesterday announced it had "agreed to a seven-year extension" of its title sponsorship of the annual PGA Tour stop in the Quad-Cities, meaning the John Deere Classic will remain on the schedule through '23, according to Matt Coss of the QUAD-CITY TIMES. John Deere has been the t ...

Tags: Marketing and Sponsorship, John Deere, PGA Tour

T-Mobile Lands Presenting Sponsorship Of ASG

MLB has sold the first presenting sponsorship of its venerable All-Star Game to T-Mobile. The cell carrier has been an MLB corporate sponsor for the past two seasons with rights that included entitlement to the All-Star Game Fan Fest. MLB in a statement said T-Mobile will have “marquee stadium ...

Tags: Marketing and Sponsorship, T Mobile, MLB

Hackett: UM's Nike Pact Is Nation's Most Lucrative

Univ. of Michigan interim AD Jim Hackett yesterday confirmed that the school's 10-year agreement with Nike "will be the largest in the nation," according to Mark Snyder of the DETROIT FREE PRESS. Though the largest reported deal is Notre Dame's 10-year, $90M agreement with Under Armour , Hacke ...

Tags: Marketing and Sponsorship, Nike

Fanatics.com Sees Spike After WWC Win

Sales of women’s soccer merchandise on Fanatics.com were up 3,000% in the 24 hours following the U.S. team’s win over Japan in the '15 FIFA Women’s World Cup final, and “by the next day, the site had recorded almost double the sales of the highest-selling day for men’s ...

Tags: Marketing and Sponsorship

Ortiz Unveils Logo, Products As Part Of Brand Push

Red Sox DH David Ortiz "is taking a bigger swing at his Big Papi’s Kitchen line, introducing a new logo and five new products, including a revamped fresh salsa, black bean salsa, Caribbean hummus, tortilla chips and a snack pack," according to Donna Goodison of the BOSTON HERALD. The ...

Tags: Marketing and Sponsorship, Boston Red Sox

Marketplace Roundup

On Long Island, Erik Bacharach reports before the final out was recorded in Mets P Steven Matz' "sparkling debut June 28," the Topps Digital team "had sprung into action, working to churn out two digital baseball cards that featured headlines from his performances on the mound and at the plate." The ...

Tags: Marketing and Sponsorship

Univ. Of Michigan Spurns Adidas For Nike

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV ...

Tags: Marketing and Sponsorship, Nike

Carli Lloyd Seeks Whole Foods Endorsement

WME-IMG's Josh Weil, who reps U.S. women's national team MF Carli Lloyd, said that his client "would like to work for Whole Foods," as she is "an organic-food nut," according to Claire Atkinson of the N.Y. POST. Weil: "If the CMO of Whole Foods calls, we’d get on the next flight to (the c ...

Tags: NWSL, FIFA, Marketing and Sponsorship

Eichel Creating Demand For Sabres Jerseys

The rookie season for Sabres C Jack Eichel is "expected to translate into booming jersey sales" for Buffalo-area sporting goods stores after "several years of a ho-hum Sabres roster," according to Samantha Christmann of the BUFFALO NEWS. Niagara Falls-based Laux Sporting Goods Manager Joe Eckl said, ...

Tags: Marketing and Sponsorship, Buffalo Sabres

Delta To Lease Boeing 757sTo NBA Teams

Delta Air Lines "is poised to start using Boeing 757s under a tentative agreement" for NBA charters, with almost 50% "more cabin space than the planes now on those flights," according to Michael Sasso of BLOOMBERG NEWS. The deal also calls for "ferrying as many as 27 of the 30 NBA teams, four more t ...

Tags: Marketing and Sponsorship, Delta Airlines, NBA

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