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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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McDonalds Reviews Global Efficiency Of Its Ad-Buying

McDonalds is "conducting a review of its ad-buying account, as the fast-food company seeks to find more efficient ways to spend its advertising dollars," according to Suzanne Vranica of the WALL STREET JOURNAL. The QSR "hasn’t done a formal media review in about 14 years" and "spends roughly" ...

Tags: Marketing and Sponsorship, McDonalds

Samsung Ad Softens Norman-Bryant Rivalry

Redskins CB Josh Norman said he and Cowboys WR Dez Bryant are now "advertising buds" after appearing in a campaign together for Samsung that played off their on-field rivalry, according to Matthew Paras of the WASHINGTON TIMES. Bryant "liked the idea" and signed on immediately, but Samsung "needed ...

Tags: Marketing and Sponsorship, Washington Redskins, Dallas Cowboys

Marketplace Roundup

The AP's Kristie Rieken reported a $200 Mitchell & Ness reproduction of the Astros' rainbow jerseys in a warmup sweater "sold out during the ALCS" at the Minute Maid Park team store. The navy button-up sweater with the "signature stripes and 'Astros' in white letters is so popular" tha ...

Tags: Marketing and Sponsorship

Woodford Reserve To Be Ky. Derby Title Sponsor

Woodford Reserve will "take over as presenting sponsor" of the Kentucky Derby beginning in '18 after Churchill Downs Inc. agreed to a "five-year deal" with the Brown-Forman brand of bourbon, according to Frank Angst of BLOODHORSE. Yum Brands had served in the presenting sponsor role from '06-17. Fin ...

Tags: Marketing and Sponsorship

PGA Tour Colonial Still Searching For Sponsors

The PGA Tour's annual stop in Ft. Worth next year likely will have a "handful of companies ... contribute as 'presenting sponsors'" as opposed to having one title sponsor, according to a front-page piece by Mac Engel of the FT. WORTH STAR-TELEGRAM. That includes Dean & DeLuca, which reportedly&n ...

Tags: PGA Tour, Marketing and Sponsorship

Crew Sponsors Frustrated Team May Leave Columbus

Local Crew sponsors have indicated "disappointment and frustration" that the MLS club is exploring leaving town , in particular because Crew Chair Anthony Precourt had reportedly "already been talking to Austin officials for months," according to Marla Rose of the COLUMBUS DISPATCH. Continenta ...

Tags: Marketing and Sponsorship, Columbus Crew

STP, Air Force Expected To Sponsor Wallace's No. 43

Bubba Wallace will drive Richard Petty Motorsports' No. 43 entry in next season’s Monster Energy NASCAR Cup Series, making him the first full-time African American driver in the series since ’71. The precise sponsorship lineup for next season is still developing after longtime primary sp ...

Tags: Marketing and Sponsorship

UNT Agrees To Multimedia Rights Deal With Learfield

The Univ. of North Texas will receive $1.15M through its multimedia rights agreement with Learfield for the '17-18 school year and will "see that figure rise annually," according to Brett Vito of the DENTON RECORD-CHRONICLE. Learfield will oversee all aspects of UNT's "marketing, sponsorships a ...

Tags: Marketing and Sponsorship

Dodgers' Turner Attracts Sponsors With Success

Dodgers 3B Justin Turner, who has become known for his long red beard, is "attracting the interest of potential sponsors," according to Liz Mullen of SPORTSBUSINESS JOURNAL. TLA Worldwide's Russ Spielman, who reps the co-NLCS MVP, has "been in talks with companies in the men's grooming products ...

Tags: Marketing and Sponsorship, Los Angeles Dodgers

Dolphins Partner With Music Streaming Service

The Dolphins are "offering fans a unique way to tune in to their collective vibe through a partnership" with music streaming service Deezer, according to Craig Davis of the South Florida SUN-SENTINEL. Among the features of the service is a channel "dedicated to playlists of Dolphins players, ch ...

Tags: Marketing and Sponsorship, Miami Dolphins

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