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NASCAR, Monster Energy Look To Daytona 500 As Launchpad For Appeal To Younger Audience

Published in SportsBusiness Daily on 02 / 21 / 17

NASCAR Senior VP & CMO Jill Gregory said that the new title sponsorship deal with Monster Energy is the latest in a "concerted push by NASCAR in recent years to increase its appeal" to a younger audience, according to a front-page piece by Clayton Park of the Daytona Beach NEWS-JOURNAL. The Univ...

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Marketplace Roundup

Target will serve as the title sponsor of the '17 MLS All-Star Game, which will take place Aug. 2 at Soldier Field. The retail giant replaces AT&T, which had sponsored the event since '09. Target last month signed an official partnership with MLS ( Ian Thomas, Staff Writer ). A NEW CHAPTER? ...

Tags: Marketing and Sponsorship

Under Armour Unveils U.S.-Made Apparel Line

Under Armour is "selling its first U.S.-made collection of apparel, including women's sports bras and leggings made in Baltimore," according to Lorraine Mirabella of the Baltimore SUN. The apparel, dubbed "Arris Project," is being "produced at UA Lighthouse, the brand's manufacturing and design ...

Tags: Marketing and Sponsorship, Under Armour

Fox Nearing Super Bowl Ad Sellout

Fox has "just two or three in-game units left to move" before Sunday's broadcast of Super Bowl LI, according to Anthony Crupi of AD AGE. A lot has been made "over the fact that the network still has units to sell at this late date," but CBS last year just two days before Super Bowl 50 kicked off "st ...

Tags: Marketing and Sponsorship, Super Bowl, NFL, Fox

NFL Rejects GNC Super Bowl Spot

GNC's 30-second Super Bowl LI ad slotted for the first quarter has "been rejected by the NFL" amid questions about "how the advertisement squares with the league's policy regarding banned substances," according to Brent Schrotenboer of USA TODAY. The content of the ad "isn't controversial." Wha ...

Tags: Marketing and Sponsorship

PXG Clubs Getting More PGA Tour Pro Use

Fifteen PGA Tour players will use PXG clubs in '17, and while company officials "wouldn't divulge their sales, the company has gone from 33 employees" in December '15 to 102 today, according to Scott Bordow of the ARIZONA REPUBLIC. James Hahn, Ryan Moore, Zach Johnson and Billy Horschel ar ...

Tags: Marketing and Sponsorship, Golf

Hollywood Prepares To Advertise During Super Bowl

Disney "will advertise" two films during Sunday's Super Bowl LI broadcast, "possibly the next installments of 'Guardians Of The Galaxy' and 'Pirates of the Caribbean,'" according to sources cited by Lieberman & Busch of DEADLINE.com. Fox is "expected to advertise the psychological thriller ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

DraftKings Allowed To Debut Games In Germany

DraftKings has obtained a controlled skill games license from the Malta Gaming Authority, a move that will allow it to introduce daily fantasy games in Germany and advance its European expansion plans. The company gained a U.K. license in ’15, and the new Malta-based permission allows it to op ...

Tags: Marketing and Sponsorship

Curry Leads Active Players In NBA China Sales

Warriors G Stephen Curry had the "second-best-selling jersey in China" during the '15-16 NBA season, trailing former NBAer Kobe Bryant "during his retirement tour," according to Michael Yuan of ESPN.com. Michael Jordan "rounded out the top three," with the numbers suggesting NBA greats "still carry ...

Tags: Marketing and Sponsorship, NBA

Marketplace Roundup

NHL Commissioner Gary Bettman said that the league "wasn’t looking to follow the NBA and allow advertising on jerseys." In California, Elliott Teaford noted several NBA teams, including the Celtics , "announced recently they would begin wearing small advertising patches on their uniforms." Be ...

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Wieden+Kennedy Moving From ESPN To Fox

Arthur will work to expand Fox Sports' brand storytelling Fox Sports on Thursday announced that Wieden+Kennedy, N.Y., will become the company's first-ever Agency of Record. W+K Managing Dir Neal ...

Tags: Fox, Marketing and Sponsorship

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