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Braves Expected To Name Development Team For Mixed-Use Project

Published in SportsBusiness Daily on 07 / 30 / 14

The Braves as soon as this week are expected to announce a "deal with the development team that will oversee" a $400M mixed-use development near their new Cobb County ballpark. Sources said that the club "will tap a joint venture team" that includes Fuqua Development, Pope & Land Enterprise...

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07/07/14
Wheels & Deals

ADWEEK's Lauren Johnson noted NASCAR driver and Coca-Cola spokesperson Danica Patrick for yesterday's Sprint Cup Series Coke Zero 400 was touting the soda "through digital ads that target sports fans." NASCAR.com and Yahoo.com/NASCAR featured "homepage takeovers" on Saturday. In addition, Turner Spo ...

Tags: Marketing and Sponsorship, NASCAR

07/07/14
Marketplace Roundup

In N.Y., Zach Schonbrun wrote Connecticut-based Tucci Lumber Founder & Owner Pete Tucci has built the company into "a supplier for more than 150 major league hitters, thus becoming one of the rising number of homespun bat producers who have begun to gain traction in an industry long identified w ...

Tags: Marketing and Sponsorship

07/03/14
Howard Could Cash In On World Cup Performance

U.S. G Tim Howard "was an American hero on Tuesday" during the Belgium-U.S. Round of 16 game, which sets him up to "capitalize mightily on his World Cup soccer performance," according to Aaron Smith of CNN MONEY. Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Scor ...

Tags: FIFA World Cup, Marketing and Sponsorship

07/03/14
Marketers Weigh In On WC Players Marketability

Upon the U.S. team's exit from the FIFA World Cup on Tuesday, the marketability of team members likely reached its crescendo -- at least for the near future. Accordingly, THE DAILY conducted a roundtable Q&A with four marketing experts regarding how things will play out from a sponsorship perspe ...

Tags: Marketing and Sponsorship, FIFA World Cup, MLS

07/03/14
Federer: Wimby "Too Strict" On All-White Attire

Roger Federer said that Wimbledon's "tighter enforcement of its all-white clothing policy for players is 'too strict,'" according to   the AP. There have "been complaints this year from some players over the more stringent regulations that include undergarments, the amount of colored trim ...

Tags: Wimbledon, ATP, WTA, Marketing and Sponsorship

07/03/14
Kryrgios' Brand Could Attract Youth Market

While Australian tennis player Nick Kyrgios is already signed with Yonex and Nike, his “image as a confident, Tweet-happy athlete blessed with extraordinary talent will have huge appeal for companies seeking to tap into lucrative youth markets” after his “electrifying run at Wimble ...

Tags: Marketing and Sponsorship

07/03/14
Haas Automation To Sponsor F1's Scuderia Team

Haas Automation has signed on to sponsor F1's Scuderia Ferrari team for the remainder of the '14 season and the entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the British ...

Tags: Marketing and Sponsorship, Formula One

07/03/14
GOP Complains About NASCAR Sponsorship

The Republican Party of Florida on Wednesday filed a complaint with the Florida Elections Commission against Democratic gubernatorial contender Charlie Crist, accusing him of "violating campaign-finance laws" by sponsoring a car in Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Skyl ...

Tags: NASCAR, Marketing and Sponsorship

07/03/14
Coke Leery Of Pepsi Ads Near Daytona

There will be both Coca-Cola and Pepsi signage near the grounds at Daytona Int'l Speedway for this Saturday’s NASCAR Sprint Cup Series Coke Zero 400, but Coke "obviously doesn't want Pepsi signs around,” according to Bob Pockrass of SPORTING NEWS. However, there is something that Coke an ...

Tags: Marketing and Sponsorship, Daytona International Speedway, Coca-Cola, PepsiCo

07/03/14
PGA Tour, Caddies Sparing Over Sponsorships

A potential showdown "is brewing between the PGA Tour and the association that represents the majority of the circuit’s caddies," according to Rex Hoggard of GOLFCHANNEL.com. A letter dated June 17 from the Association of Professional Tour Caddies to the Tour has "requested clarification over ...

Tags: PGA Tour, Marketing and Sponsorship

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