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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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Raftery Looks To Trademark Popular Phrases

Fox Sports college basketball analyst Bill Raftery last week "filed for trademarks to 'Onions' and 'With a kiss,'" according to Darren Rovell of ESPN.com. The filing "seeks to protect the use of the words as Raftery's during sports broadcasts and on athletic apparel." Raftery in the past has sa ...

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11/04/14
Luck Has Tops Female Jersey At Dick's

Dick's Sporting Goods "has compiled a list of the leading jersey sales among women" at the chain, and Colts QB Andrew Luck has "the top-selling female jersey overall," according to Eric Edholm of YAHOO SPORTS. The list is broken down by state, and three players are each "the leading jersey men in fo ...

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11/04/14
Prudential Center Unveils First Ad Campaign

Prudential Center's new "Our house rules" ad campaign has a double meaning: One "is declarative, as in, 'Dude, our house absolutely rocks!'" while the other "is informative, as in providing a list of fanciful 'house rules' to follow for those who visit" the venue, according to Stuart Elliott of the ...

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11/04/14
Sony To Sponsor NBA's "Hoops For Troops"

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11/04/14
Lions' Stafford In New Pepsi Promo

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11/04/14
Ticketmaster Renews With Griz, FedExForum

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Tags: Memphis Grizzlies, Ticketmaster, Marketing and Sponsorship

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Marketplace Roundup

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11/03/14
Emirates Ending World Cup Sponsorship

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