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Published in SportsBusiness Daily on 03 / 01 / 15

#MLSAtlanta President & @SpursOfficial former director @DarrenEalesATL joins @ATLSpurs for the Capital One Cup #COYS ! pic.twitter.com/oHfmGmCP3b — MLS Atlanta (@MLSAtlanta2017) March 1, 2015

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Larson Embraces NASCAR Ambassador Role

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Tags: Marketing and Sponsorship

02/05/15
New Balance Takes Over Liverpool Kit Deal

EPL club Liverpool today announced that New Balance "will become their kit supplier from next season in a multi-year partnership that has become the biggest in the history of the club," according to Jack Bezants of the London DAILY MAIL. Warrior, L ...

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02/05/15
American Airlines To Become Cubs Sponsor

The Cubs today announced a "major sponsorship deal with American Airlines that makes the carrier the Cubs' exclusive airline sponsor" after a "decade-long partnership with Chicago-based United Airlines," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The deal is the "latest in a string o ...

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02/05/15
Farmers Insurance Re-Ups With Rickie Fowler

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Tags: Marketing and Sponsorship, Puma

02/05/15
NFL Not Fining Lynch For "Beast Mode" Cap

The NFL yesterday said that Seahawks RB Marshawn Lynch "will not be fined" for the cap he wore during Super Bowl media sessions . In Tacoma, Gregg Bell notes the cap was "made for Lynch by New Era, an NFL partner, and it displayed his 'Beast Mode' brand." Reports during Super Bowl week said that th ...

Tags: Marketing and Sponsorship, NFL

02/05/15
Marketplace Roundup

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02/04/15
Golf Caddies Sue PGA Tour For $50M

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02/04/15
McIlroy Reaches Settlement With Horizon Sports

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02/04/15
Marketplace Roundup

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CBS To Charge $5M For Super Bowl 50 Spot

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