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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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Marketplace Roundup

The BOSTON GLOBE reports Under Armour Founder, Chair & CEO Kevin Plank gave Patriots QB and company endorser Tom Brady "his strong backing Wednesday during an appearance at the Boston College Chief Executives Club." Plank: "Brady is one of the best people I’ve ever met and has the highest ...

Tags: Marketing and Sponsorship

Carmelo Launching "Ninja Turtles" Product Line

Nickelodeon and Knicks F Carmelo Anthony yesterday announced plans for a partnership to create "Turtles by Melo," a new consumer products line inspired by the "Teenage Mutant Ninja Turtles" franchise. Anthony will serve as Creative Dir of this cross-category, global program spanning lifestyle, home ...

Tags: Marketing and Sponsorship, NBA, Nickelodeon

Cavaliers Enlist ESP Properties To Secure Int'l Deals

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Tags: Marketing and Sponsorship, Cleveland Cavaliers

United Technologies Extends WTA Title Sponsorship

United Technologies yesterday announced that it has "extended its commitment as presenting sponsor" of the WTA Connecticut Open through '17, according to Paul Doyle of the HARTFORD COURANT. UTC signed on as presenting sponsor last year , but the deal ran through '15 and there "was uncertainty ...

Tags: Marketing and Sponsorship, WTA

Russell Westbrook Graces Cover Of "NBA Live 16"

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Tags: Marketing and Sponsorship, NBA, Electronic Arts

Marketplace Roundup

PepsiCo has become the latest global partner of the UEFA Champions League, and the competition's first in the soft drinks category. PepsiCo will use its Lay's, Gatorade and Pepsi brands to lead its association with the European club football competition. All three brands will receive Champions Leagu ...

Tags: Marketing and Sponsorship

Ortiz, Gronk Sing In Dunkin' Donuts Ad

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Tags: Marketing and Sponsorship, Dunkin Donuts

Sponsorship Deals Rolling In For American Pharoah

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Tags: Marketing and Sponsorship

Nike Unveils New WWC Ad

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Tags: Marketing and Sponsorship, Soccer, Nike

Mastercard To Launch In-Seat Food App At ACC

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Tags: Marketing and Sponsorship, MasterCard, Toronto Raptors, Toronto Maple Leafs, Maple Leaf Sports and Entertainment

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