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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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Raftery Looks To Trademark Popular Phrases

Fox Sports college basketball analyst Bill Raftery last week "filed for trademarks to 'Onions' and 'With a kiss,'" according to Darren Rovell of ESPN.com. The filing "seeks to protect the use of the words as Raftery's during sports broadcasts and on athletic apparel." Raftery in the past has sa ...

Tags: Marketing and Sponsorship

Luck Has Tops Female Jersey At Dick's

Dick's Sporting Goods "has compiled a list of the leading jersey sales among women" at the chain, and Colts QB Andrew Luck has "the top-selling female jersey overall," according to Eric Edholm of YAHOO SPORTS. The list is broken down by state, and three players are each "the leading jersey men in fo ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods, NFL

Prudential Center Unveils First Ad Campaign

Prudential Center's new "Our house rules" ad campaign has a double meaning: One "is declarative, as in, 'Dude, our house absolutely rocks!'" while the other "is informative, as in providing a list of fanciful 'house rules' to follow for those who visit" the venue, according to Stuart Elliott of the ...

Tags: Marketing and Sponsorship

Sony To Sponsor NBA's "Hoops For Troops"

Sony Computer Entertainment America has signed on as an NBA promotional partner for a year and will be the first sponsor of the league's six-year-old "Hoops for Troops" military appreciation program. Sony and the NBA will stage eight Hoops for Troops events at USO military bases around the country, ...

Tags: Marketing and Sponsorship, NBA, Sony

Lions' Stafford In New Pepsi Promo

Lions QB Matthew Stafford is the "star of a new Pepsi digital-only commercial that has been getting chatter since it was unveiled Oct. 28," according to CRAIN'S DETROIT BUSINESS. Stafford in the spot "lets shoppers into a 'Can Cave' party room built from hundreds of cases of Pepsi in the deli a ...

Tags: Marketing and Sponsorship, NFL, Detroit Lions, PepsiCo

Ticketmaster Renews With Griz, FedExForum

Ticketmaster has signed a long-term contract renewal with the Grizzlies and FedExForum to remain their ticketing partner. The ticketing giant will continue to run primary ticketing for all events at the Memphis arena, the Grizzlies’ official resale marketplace, and a combined offering under Ti ...

Tags: Memphis Grizzlies, Ticketmaster, Marketing and Sponsorship

Marketplace Roundup

In San Antonio, Dan McCarney noted the Spurs yesterday “finally got around to shooting their latest batch of commercials" for Texas-based grocery chain H-E-B after filming was “delayed by the eye infection" of F Kawhi Leonard. With Leonard “sidelined for roughly three weeks with a ...

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Emirates Ending World Cup Sponsorship

Emirates Airline "will not renew its World Cup sponsorship with FIFA" for the '18 and '22 tournaments, set to be held in Russia and Qatar, respectively, according to the AP. The airline in a statement said the move comes after "an evaluation of FIFA's contract proposal which did not meet Emirates' e ...

Tags: Marketing and Sponsorship, FIFA

NHL Testing Virtual Ads On Dasherboards

Related stories : Lefton Report: What's Next As Ads Creep Closer To The Field Of Play? NHL Decides Against Selling Jersey Ads, Despite Additional Revenue Commissioner Adam Silver Says Jersey Ads In NBA Are "Inevitable" NBA Approves On Court, Backboard Signage; To ...

Tags: Marketing and Sponsorship, NHL

Geico Signs Deal For Bassmaster Classic

Geico has signed a multiyear title sponsorship for the Bassmaster Classic, beginning with the '15 event in Greenville, S.C., in February. An official announcement is expected this week. Financial terms were not available, but the deal marks a change for the event in having a multiyear deal in p ...

Tags: Marketing and Sponsorship, Geico

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