Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

05/04/15
Danica Patrick Confident In Sponsorship Search

NASCAR driver Danica Patrick admitted that her sponsorship approach needs "to be altered" in light of GoDaddy's decision to end its ties to her Sprint Cup car , as she has mostly been "insulated from the tough economic climate" in the sport, according to Nate Ryan of NBCSPORTS.com. Patrick, who wil ...

Tags: Marketing and Sponsorship, NASCAR, GoDaddy

05/01/15
Team Penske Strikes Deal With HP, Avaya

In the same week in which one major tech company left NASCAR , another one is entering, as California-based IT firm Avaya this afternoon will announce a deal with Team Penske that also extends to the organization's IndyCar team. As part of a joint venture with HP, Avaya will sponsor Sprint Cup Seri ...

Tags: Marketing and Sponsorship, NASCAR

05/01/15
Winston Should Be Marketable Despite Issues

Sports marketing experts believe that despite Buccaneers first-round pick Jameis Winston's off-field issues, his "prospect as a product endorser remains strong," according to Jessica Golden of CNBC.com. The Legacy Agency's Greg Genske, who represents the first-overall pick in this year's NFL Draft, ...

Tags: Marketing and Sponsorship, NFL

05/01/15
New UNLV Football Uniforms Feature Vegas

The UNLV football team has "unveiled their new Nike uniforms" for the '15 season, which feature several references to the city of Las Vegas, according to Taylor Bern of the LAS VEGAS SUN. The football program for the first time "will have multiple helmet colors with red and silver, and on the back b ...

Tags: Marketing and Sponsorship

05/01/15
Marketplace Roundup

ESPN.com's Bob Pockrass noted JTG Daugherty Racing "has its sponsorship virtually set" through '17, as Kroger will "increase its primary sponsorship of the team from half the season to two-thirds" of the 36-race Sprint Cup Series schedule. Kroger will be on the hood of A.J. Allmendinger's No. 47 Che ...

Tags: Marketing and Sponsorship

04/30/15
Nike Ramps Up Pacquiao Marketing

Nike has unveiled the slogan "Do What They Say You Can't," which is "emblazoned on black or white T-shirts especially designed for Manny Pacquiao" ahead of Saturday's bout versus Floyd Mayweather Jr., according to Joaquin Henson of the PHILIPPINE STAR. The limited-edition shirts yesterday "went ...

Tags: Marketing and Sponsorship, Boxing

04/30/15
Tecate Brand Ubiquitous In Vegas This Week

The Tecate brand "is center stage this week in Las Vegas" after it outbid Corona to be the official beer and presenting sponsor of the Floyd Mayweather Jr.-Manny Pacquiao bout, according to a front-page piece by Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Tecate "has its name on the center of the r ...

Tags: Marketing and Sponsorship, Boxing

04/30/15
GoDaddy's Exit Damaging To NASCAR

While few people "thought GoDaddy would remain sponsoring 36-plus" NASCAR races a season, yesterday's announcement of a "complete pullout has to turn the stomach of even the sport's most seasoned marketing executives," according to Bob Pockrass of ESPN.com. GoDaddy deciding to end its sponsorship ...

Tags: Marketing and Sponsorship, NASCAR, GoDaddy

04/30/15
Honda Remaining In IndyCar Beyond '15

IndyCar President of Operations & Competition Derrick Walker yesterday said Honda has "agreed in principle" to remain as one of the series' engine manufacturers beyond this year, according to Bruce Martin of FOXSPORTS.com. Honda’s current contract "will expire at the end of this seaso ...

Tags: Marketing and Sponsorship, IndyCar, Honda

04/30/15
Marketplace Roundup

In London, Tom Sheen noted Bundesliga club Bayern Munich has "signed a new 10-year extension" with adidas, reported to be worth about $1B (all figures U.S.). The extension "takes the agreement between the two clubs through" to '30, but "represents a figure well below" the $1.2B, 10-year deal EPL clu ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug