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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/26/14
Rangers, Caesars Sign Online Gaming Deal

Caesars Interactive Entertainment has signed a deal that makes the online gaming portal WSOP.com the exclusive online gaming partner of the NHL Rangers through the end of the current season. Financial terms of the deal were not available. New Jersey recently became the third state in the country to ...

Tags: Marketing and Sponsorship, New York Rangers, NHL

03/26/14
Bryce Harper Lands Stake In Eye Black Company

Nationals LF Bryce Harper has acquired a minority ownership stake in WarriorBlack LLC, a new company selling the anti-glare product commonly referred to as eye black, and he will be its lead brand ambassador. WarriorBlack President Dennis Anderson, whose product is tentatively set to launch on April ...

Tags: Marketing and Sponsorship, Washington Nationals

03/26/14
Dayton Basketball Merch Moving Quickly

Univ. of Dayton fans following the team's Sweet 16 berth are "buying out gear faster than the stores can keep them in stock, resulting in a significant boost to local businesses," according to Olivia Barrow of the DAYTON BUSINESS JOURNAL. Dayton-based Korporate Kasuals Owner John Kelly said that the ...

Tags: Marketing and Sponsorship, NCAA

03/26/14
Marketplace Roundup

NASCAR driver Dale Earnhardt Jr. yesterday said that he "wants to swap race cars" with IndyCar driver Graham Rahal, but "believes it won't be possible because they drive for rival manufacturers." The AP's Jenna Fryer noted both drivers "are sponsored by Army National Guard." Rahal "reached out to Ea ...

Tags: Marketing and Sponsorship

03/25/14
Silver: NBA Will Reassess Sleeved Jerseys

The NBA following this season could decide to "curtail the use of the sleeved jerseys, leave it up to individual teams or simply kill the program for good," according to Howard Beck of BLEACHER REPORT. NBA Commissioner Adam Silver said that he "intends to revisit the issue after the season" and meet ...

Tags: NBA, Marketing and Sponsorship

03/25/14
MLS Inks Deal With Etihad Airways

See the Free Listing for Etihad Airways MLS today announced a multiyear partnership deal with Etihad Airways, the national airline of the United Arab Emirates. Etihad Airways per the agreement becomes the official airline partner of MLS in the U.S. It is the airline's first multiye ...

Tags: Marketing and Sponsorship, MLS, Etihad Airways

03/25/14
Rogers Centre Without Craft Beer Vendor

The Blue Jays have “terminated their agreement” with Steam Whistle Brewery just a year after the Toronto-based brewer “set up a kiosk in level 100 of the Rogers Centre,” according to Ashley Hutcheson of the TORONTO STAR. The end of the agreement “leaves the Blue Jays wi ...

Tags: Marketing and Sponsorship, Toronto Blue Jays

03/25/14
Marketplace Roundup

In London, Ian Herbert reports Iconix Brand Group-owned Umbro is "competing to wrest away" EPL club Manchester United's kit contract from Nike. There are understood to have been "three meetings" between Umbro and ManU. The "breadth of Iconix’s global experience ... is a factor that has made it ...

Tags: Marketing and Sponsorship

03/24/14
Quicken Loans Signs For Tiger's PGA Tour Stop

The PGA Tour this morning officially announced Quicken Loans has signed a multiyear deal to take over for AT&T as the title sponsorship of the DC-area tournament hosted by the Tiger Woods Foundation. The Quicken Loans National will by played June 23-29 at Congressional Country Club. Quicken Loan ...

Tags: Marketing and Sponsorship, Quicken Loans, PGA Tour

03/24/14
Kobe Bryant Invests In BodyArmor

Sports drink company BodyArmor today announced Lakers G Kobe Bryant has made an investment in the company and will become the No. 3 investor, behind co-Founders Mike Repole and Lance Collins. Bryant will work closely with Repole and Collins to continue to build the brand. He will be involved in all ...

Tags: Marketing and Sponsorship, BodyArmor

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