EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Talks Between Wells Fargo, PGA Tour Ongoing
Negotiations between Wells Fargo and the PGA Tour "are continuing with the goal of signing a five-year deal" that will keep the Wells Fargo Championship, which takes place this week, in Charlotte through '19, though no official agreement has been reached, according to Ron Green Jr. in a special to t ...
ESPN The Mag Integrating Coors Light Logo
ESPN The Magazine is “taking a page from electronic media by letting an advertiser incorporate its logo into editorial content,” according to Emma Bazilian of ADWEEK. Starting with the magazine's 15th anniversary issue this week, ESPN “will run an editorial sidebar bearing the word ...
Tags: ESPN, Marketing and Sponsorship
Cam Newton Gives Heavy Input On Belk Line
Panthers QB Cam Newton acknowledges that he is “not literally sketching looks" for his new clothing line at Charlotte-based Belk department store , but said that he “gives lots of input on things like color palettes, pattern designs and even details like choosing the right buttons or zi ...
Marketplace Roundup
In Chicago, Joe Cowley wrote adidas has been "smart to stay under the radar" with its sponsorship of Bulls G Derrick Rose during his recovery from a torn ACL. Chicago-based marketing firm IEG Senior VP/Content Strategy Jim Andrews said, "If you’re Adidas, you know there is some negative becaus ...
Chick-Fil-A Surprised By Bowl Name Change
Chick-fil-A apparently was "surprised by word of an impending name change” to the Atlanta-based bowl game it title sponsors as part of the game's acceptance to the College Football Playoff rotation, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. Chick-fil-A Exec VP & ...
Free Pizza Promo Pays Dividends For Reds Fans
Cincinnati-based restaurant LaRosa's Pizzeria has "handed out more than $100K in free pizza this month as a result" of the company's promotion with the Reds that gives fans a "free small pizza in exchange for their ticket stub when the Reds strike out 11 batters at a home game," according to Sam Ga ...
Wheels & Deals
In Indianapolis, Curt Cavin reports Panther DRR -- or Dreyer & Reinbold Racing -- will “cease operations” after the Indianapolis 500 “unless something close to a miracle happens.” Sources confirmed that the team “owned by Dennis Reinbold and Robbie Buhl have decided ...
Marketplace Roundup
Tennis player Maria Sharapova said of her Sugarpova candy line, “I want this to be the best gummy brand in the world. When I thought about the idea, I did a lot of Internet research on candies, and I asked my friends: ‘What's your favorite gummy candy?’ They would never mention a b ...
Zurich Extends Sponsorship Of PGA Tourney
Zurich Insurance Group, title sponsor of this week's PGA Tour Zurich Classic of New Orleans, has extended its deal through '19. Zurich's relationship with the Tour, established in '05, was set to expire next year. Title sponsorships for Tour events with its broadcast TV partners -- CBS has this one ...
Sanders On Cover Of "Madden NFL 25"
EA Sports last night named Pro Football HOFer Barry Sanders as the cover athlete for "Madden NFL 25," winning an expanded fan vote program that pitted former NFL stars against a collection of current players. Sanders prevailed over Vikings RB Adrian Peterson -- 58% to 42%. The cover balloting drew 4 ...
Tags: Marketing and Sponsorship, EA Sports, NFL
