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NFL Controversies Dominate Sunday Morning Discussions

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The NFL's week that was -- Ray Rice, Adrian Peterson, Greg Hardy and Roger Goodell -- dominated Sunday talk shows, on the news and sports sides.

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08/21/14
Under Armour Makes Big Offer To Durant

Roc Nation Sports yesterday informed Nike that Thunder F Kevin Durant "has a deal on the table with Under Armour" worth between $265-285M over 10 years, according to sources cited by Darren Rovell of ESPN.com. The deal includes UA stock and "other incentives, such [as] a community center built in hi ...

Tags: Marketing and Sponsorship, NBA, Under Armour, Nike

08/21/14
Union Ink Five-Year Jersey Sponsorship Extension

The Union and club jersey sponsor Bimbo Bakeries signed a five-year extension, "valued at more" than $11M, or about $2.3M per year, according to John George of the PHILADELPHIA BUSINESS JOURNAL. The two sides "first signed a four-year sponsorship agreement" worth $12M in '11. Bimbo Bakeries USA Sen ...

Tags: Philadelphia Union, Marketing and Sponsorship

08/21/14
Miller's Injury Worries OSU Retailers

Ohio State Univ. QB Braxton Miller's season-ending shoulder injury is "leaving some Buckeye-themed retailers sitting on thousands of dollars in inventory seemingly destined to sit on shelves for a long time -- maybe a year," according to Tim Feran of the COLUMBUS DISPATCH. Columbus-based retail ...

Tags: Marketing and Sponsorship, NCAA

08/21/14
Blue Jays Contesting New Creighton Logo

The Blue Jays are contesting Creighton Univ.'s "use of a new logo, saying the depiction of the school's 'Bluejay' too closely resembles" the logo of the MLB team, according to the AP. The Blue Jays "filed a notice of opposition this month with the U.S. Patent and Trademark Office, opposing the univ ...

Tags: Marketing and Sponsorship, Toronto Blue Jays

08/21/14
Serves & Volleys

Tennis player Maria Sharapova said she is "very happy" with sales of her Sugarpova candy brand. She said, "We're in over 26 different markets around the world with exclusive distribution deals, which is very unique after being on the market for only two years. We've still kept it very minimal and ve ...

Tags: Marketing and Sponsorship

08/20/14
Key Biscayne Tennis Tourney Renamed

IMG yesterday announced that the ATP/WTA Sony Open in Key Biscayne will be renamed the Miami Open, and for "the next five years" the primary sponsor will be Brazil-based bank Itau, according to Michelle Kaufman of the MIAMI HERALD. Unlike previous sponsors, Itau decided to let the city’s ...

Tags: Marketing and Sponsorship, IMG

08/20/14
Joe Gibbs Racing Makes Edwards Signing Official

Joe Gibbs Racing yesterday announced that it would "add a fourth" NASCAR Sprint Cup Series team in '15 with driver Carl Edwards and a "significant investment from communications technology company Arris," according to Jim Utter of the CHARLOTTE OBSERVER. Edwards, who joins JGR from Roush Fenway Rac ...

Tags: Marketing and Sponsorship, NASCAR

08/20/14
Notre Dame Unveils Shamrock Series Uniforms

Notre Dame yesterday unveiled its Under Armour uniforms for the Sept. 13 Shamrock Series game against Purdue, a "celebration of the Golden Dome from head to toe," according to a front-page piece by Bob Wieneke of the SOUTH BEND TRIBUNE. The signature gold helmets "include a crosshatch desi ...

Tags: Marketing and Sponsorship, Under Armour

08/20/14
LLWS Merchandise Flying Off Shelves In Philly

Merchandise for Taney Youth Baseball Association, which features P Mo'ne Davis , "is so hot that after Sunday night’s come-from-behind win" over Pearland, Texas, Philadelphia-based Triple Play Sporting Goods Owner Dewey LaRosa had to instruct the baseball organization "to stop taking online o ...

Tags: Marketing and Sponsorship

08/20/14
Marketplace Roundup

AD AGE's Jeanine Poggi wrote when FS1 debuted in August '13, advertisers "hoped it would be an alternative to sports behemoth ESPN." But one year in, that "dream has yet to materialize and media buyers say expectations have become much more reserved." FS1 GM & COO David Nathanson said that ...

Tags: Marketing and Sponsorship

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