WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case Octopus Pants Cause Stir At U.S. Open NBC Sports Concludes Successful Upfront Season Mets Decide Against Dating Website Pitch
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WTA Launches Global "40 Love" Global Ad Campaign Via Print, TV, Digital06 / 18 / 13The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten... Tags: Marketing and Sponsorship, WTA |
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Indy 500 Drivers Did Not Mention Sponsors
Indianapolis 500-winning driver Tony Kanaan in his post-race interview last Sunday "babbled on about everything BUT his sponsors," which is notable because those in motorsports typically "realize how critical corporate sponsors are to the sport," according to Anthony Schoettle of the INDIANAPOLIS BU ...
Tags: IndyCar, Marketing and Sponsorship
U.K. Olympian Rutherford Loses Nike Sponsorship
While many would "assume an Olympic gold medal is a passport to a raft of lucrative endorsement deals, the reality is that" U.K. long jumper Greg Rutherford does "not have a single sponsor to his name," according to Simon Hart of the London TELEGRAPH. Even Rutherford's "long-standing kit contract wi ...
Tags: Marketing and Sponsorship, Nike
Neymar Signs With Beckham's Publicist
Doyen Global Managing Dir Simon Oliveira, who serves as David Beckham's publicist, has “signed an image-rights agreement" with La Liga club FC Barcelona F Neymar "that makes Brazil’s most-marketable soccer player the first client of his new sports investment group,” according to Ta ...
IU Players Debut Line For Perfect Team
Former Indiana Univ. basketball players Bobby Wilkerson and Kent Benson yesterday unveiled "a commemorative branded line of products honoring" the school's undefeated '75-76 team, with a "portion of the proceeds benefitting four non-profit organizations," according to Kyle Neddenriep of the INDIANAP ...
Lattimore Endorsing South Carolina Insurance Firm
49ers rookie and former Univ. of South Carolina RB Marcus Lattimore has signed an endorsement deal with First Choice by Select Health of South Carolina, one of “several insurance companies that contracts with the state government to manage Medicaid plans” for residents across the state, ...
Wheels & Deals
SPORTSBUSINESS JOURNAL’s Tripp Mickle reports Hendrick Motorsports has “reconfigured the primary sponsorship plans” for driver Dale Earnhardt Jr.’s Sprint Cup Series car, “allowing it to bump the first unsponsored race back from early this summer to July.” The fir ...
Marketplace Roundup
Reebok-CCM Hockey has signed Seth Jones, Nathan MacKinnon and Jonathan Drouin to multiyear deals. The three NHL prospects -- all expected to go in the top five picks of this year’s NHL Draft -- will exclusively use CCM equipment, including the RBZ skate and RBZ Stage 2 stick, which are being r ...
Nike Discontinuing Livestrong-Branded Products
Nike has told the Livestrong Foundation that it will "discontinue its line of Livestrong-branded products by the end of this year," according to Darren Rovell of ESPN.com. Nike North America Media Relations Manager KeJuan Wilkins in a statement said, "We will continue to support the Livestrong ...
Tags: Nike, Marketing and Sponsorship
Tony Kanaan's Win Aids Team Financials
Indianapolis 500 winner Tony Kanaan on Monday said that KV Racing Technology co-Owners Kevin Kalkhoven and Jimmy Vasser "went into Indianapolis unsure if they'd finish the season" due to a lack of sponsorship, according to Jenna Fryer of the AP. However, Kanaan's win, which comes with a $2.3M windfa ...
Tags: Marketing and Sponsorship, IndyCar
Belle Isle Grand Prix Expects Bump In Revenue
The addition of a "second IndyCar Series race for next weekend's Chevrolet Detroit Belle Isle Grand Prix is predicted by organizers to fuel up to a 10 percent increase in the event's total revenue," according to Bill Shea of CRAIN'S DETROIT BUSINESS. Belle Isle Grand Prix Chair Bud Denker said that ...
Tags: IndyCar, Marketing and Sponsorship
