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Univ. Of Michigan Drops Adidas For Nike, Which Now Has Top Three Selling Colleges

Published in SportsBusiness Daily on 07 / 07 / 15

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV...

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Tags: Marketing and Sponsorship, Nike

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