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Finish Line Reports Dip In Q4 Earnings Despite Uptick In Revenue

Published in SportsBusiness Daily on 03 / 27 / 15

Finish Line reported a decline in Q4 earnings and "warned that profits in the current year may miss expectations," as the sports-apparel retailer has "struggled lately in a retail environment dogged by more promotions and lower mall traffic." The company's earnings fell 5% to $40.8M despite revenues...

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03/12/15
Marketplace Roundup

Under Armour Founder, Chair & CEO Kevin Plank appeared on CNBC’s “Mad Money” last night, with host Jim Cramer saying UA “isn’t an apparel stock anymore, it’s a tech play in charged cotton clothing.” Plank said the reason the company has been able to bran ...

Tags: Marketing and Sponsorship

03/11/15
March Madness Ads Nearly Sold Out

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03/11/15
Pepsi Signs Serena Williams, Usain Bolt

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Tags: Marketing and Sponsorship, PepsiCo

03/11/15
Marketplace Roundup

In Virginia, Harry Minium reports Old Dominion Univ. will earn close to $400,000 annually as part of a five-year apparel deal the school signed with Under Armour , a "nearly seven-fold increase over ODU's prior agreement with Nike." The UA deal calls for the football and the men's and women's baske ...

Tags: Marketing and Sponsorship

03/10/15
Bing Becomes 18th NCAA Sponsor

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Tags: Marketing and Sponsorship, Microsoft, NCAA

03/10/15
Parsons Wears Jordan Brand Despite Anta Deal

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03/10/15
Fire Sign Magellan To Sponsor Deal

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03/10/15
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Tags: PGA Tour, Marketing and Sponsorship, Boeing Co.

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