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ESPN Becomes First Network To Negotiate Deals That Include Out-Of-Home TV Audience

Published in SportsBusiness Daily on 09 / 30 / 16

In becoming the first network to "successfully negotiate deals that include an out-of-home TV audience, ESPN's ad sales team this summer accomplished a feat that no group in the history of the medium had ever managed to pull off," according to Anthony Crupi of AD AGE. ESPN took out-of-home...

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Tags: ESPN, Marketing and Sponsorship

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Broncos' Marshall Loses Endorsement Deal

Colorado Springs-based Air Academy Federal Credit Union has "terminated its 5-month-old relationship" with Broncos LB Brandon Marshall after he kneeled down during the playing of the National Anthem prior to Thursday's game against the Panthers, according to Arnie Stapleton of the AP. AAFC ...

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Several NFL Players Wear 9/11 Cleats

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Rams Secure AT&T, Hyundai Deals

Hyundai and AT&T are in as the "last of 10 top-level 'homecoming' sponsors" that the Rams have secured for their first season back in L.A., according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Hyundai’s non-exclusive deal "fits with its NFL league deal, the car brand&rsquo ...

Tags: Marketing and Sponsorship, LA Rams, Hyundai, ATT

Delta Announces Seahawks-Based Promo

Delta last week announced a promo for Washington-area fans to "earn one SkyMiles for every Seahawks passing yard at CenturyLink Field," according to Coral Garnick of the PUGET SOUND BUSINESS JOURNAL. Delta is the team's official airline partner, an ...

Tags: Marketing and Sponsorship, Seattle Seahawks, Delta Airlines

T'Wolves Looking To China For Jersey Patch?

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Tags: Marketing and Sponsorship, Minnesota Timberwolves

MLB, Rangers Oppose Logo For Bacardi Product

MLB and the Rangers believe the logo for Bacardi's Tang product looks "awfully similar to the baseball team's 'stylized letter T,'" according to Lisa Fickenscher of the N.Y. POST. MLB is "opposing Bacardi's trademark application" with the U.S. Patent & Trademark Office for the liquor, which was ...

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Utah Nearing Extension With Under Amour

Utah AD Chris Hill yesterday said that the school is "in the late stages of hammering out an extended deal with Under Armour," according to Kyle Goon of the SALT LAKE TRIBUNE. Hill said, "They’re a good partner and we’re a good partner. They like what we’ve done, and they like the ...

Tags: Marketing and Sponsorship, Under Armour

Can Steph Curry Really Sell Product?

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Ford Signs To Be Official Truck Of NFL

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Tags: Marketing and Sponsorship, Ford, NFL

UA Launches Content Series With Andy Murray

Tennis fans "rarely get to see" Andy Murray's personality off the court, but Under Armour is "setting out to change that with its new digital content series, #Murrica, which launched last week at the start of the U.S. Open," according to Christine Birkner of ADWEEK. The videos feature Murray an ...

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