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Amazon Could Look To Charge Advertisers $2.8M For Ad Packages Around "TNF"

Published in SportsBusiness Daily on 06 / 23 / 17

Amazon is looking to charge advertisers $2.8M for packages that include 30-second spots during the "TNF" games it will "stream live to its Prime customers this coming season," according to sources cited by Jessica Toonkel of REUTERS. Amazon is paying $50M "to the NFL to stream this season's 10 Thurs...

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Marketplace Roundup

AD AGE's E.J. Schultz noted Coca-Cola sponsored last year's "League of Legends" World Finals, but has "yet to renew." Coke VP/Entertainment, Ventures & Strategic Alliances Matt Wolf said, "Partnership decisions are still being made for 2017." Wolf "praised Riot's organizational changes ." Wolf: ...

Tags: Marketing and Sponsorship

NBA Signs Multiyear Deal With Panini

The NBA has signed a deal with Panini that gives the NBPA its the first major agreement since taking player marketing rights in-house from the NBA under the new CBA. The exclusive multiyear agreement is for NBA in-uniform player trading cards and stickers and begins with the '17-18 season. The deal ...

Tags: Marketing and Sponsorship, NBA, Panini

Great Clips Ending Sponsorship Of Kasey Kahne

Great Clips “will end its sponsorship of struggling” Monster Energy NASCAR Cup Series driver Kasey Kahne after the '17 season, leaving Hendrick Motorsports “needing an anchor sponsor” for its No. 5 car for '18, according to Bob Pockrass of ESPN.com. The company has “exe ...

Tags: Marketing and Sponsorship, NASCAR, Great Clips

Red Bulls Sign Seatgeek To Partnership

The Red Bulls have signed a partnership with Seatgeek making the ticket platform the club’s official fan ticket exchange. The Red Bulls are the fourth MLS club to strike a deal with Seatgeek since it became a league partner last June, joining Minnesota United, the Timbers and Sporting KC. The ...

Tags: New York Red Bulls, Marketing and Sponsorship

MLB Giants, Halo Neuroscience Forge Partnership

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Tags: Marketing and Sponsorship, San Francisco Giants

Arby's Becomes Official Sponsor Of PGA Tour

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Tags: Marketing and Sponsorship, PGA Tour

Nike Will Keep Ties With Tiger Woods

Nike will "continue endorsing Tiger Woods following the golfer’s DUI arrest" early Monday morning, according to Gleeson & DeMeglio of USA TODAY. A Nike spokesperson said that there will be "no change" in the company's relationship with Woods. Nike, which signed Woods in '96 when he tu ...

Tags: Marketing and Sponsorship, Nike

Ruoff Staying On Sato's Car After Big Win

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Tags: Marketing and Sponsorship

Stanley To Sponsor Dew Tour Event In Long Beach

Stanley Hand Tools has joined the Dew Tour’s roster of sponsors for the upcoming summer stop in Long Beach along with a corporate-owned Courtyard Marriott Downtown Long Beach. Adam Cozens, VP & GM of the Dew Tour at The Enthusiast Network, called the deal one of Stanley's "big steps i ...

Tags: Marketing and Sponsorship, Dew Tour

Fighters Discuss Grievances With UFC, Reebok Deal

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Tags: UFC, Marketing and Sponsorship

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