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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/31/14
NBCU Creates Faux-Newscast NHL Spots

NBCUniversal to "get the word out" about this season's NHL Stanley Cup Playoffs broadcasts has "enlisted a bevy of its TV journalists to take part in a fictional newscast about tracking a missing version of the popular sports trophy," according to Brian Steinberg of VARIETY. The "centerpiece of ...

Tags: NHL, NBC, Marketing and Sponsorship

03/31/14
Leafs Board Ads Go Mandarin

Many of the ads on the Air Canada Centre boards during the Red Wings-Maple Leafs game on Saturday were "written in Mandarin" in an attempt by MLSE to "take advantage of a new television deal" the NHL has secured, according to Susan Krashinsky of the GLOBE & MAIL. There are 87 NHL games this seas ...

Tags: NHL, Marketing and Sponsorship, Maple Leaf Sports and Entertainment

03/31/14
Chevy Could Allow Rahal, Earnhardt Swap

Chevrolet is allowing NASCAR driver Kurt Busch to "drive a Honda in the upcoming Indianapolis 500, and it will consider letting Dale Earnhardt Jr. experience a Honda if a discussed car swap with Graham Rahal takes the next step," according to Curt Cavin of the INDIANAPOLIS STAR. But Chevrolet VP/P ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar, Honda, Chevrolet

03/28/14
Paul George Signs With Gatorade

Pacers G Paul George has been named the "newest NBA spokesman" for Gatorade, joining the sports drink's athlete endorser roster that includes Derek Jeter, Peyton Manning, Dwyane Wade and Serena Williams, according to the AP. In an upcoming ad titled "Slam," George "spins away from an oppone ...

Tags: Marketing and Sponsorship, Gatorade

03/28/14
Firestone Increases Activation At IndyCar Race

Firestone this weekend is rolling out an enhanced on-site promotional effort to support its inaugural title sponsorship of IndyCar's opening race in St. Petersburg. The Bridgestone-owned brand is doubling its footprint in IndyCar’s Fan Village and adding a number of new elements, including a d ...

Tags: Marketing and Sponsorship, Firestone Inc., IndyCar

03/28/14
A's Name Zevia Official Soda Sponsor

The A's have signed a deal with California-based Zevia, a beverage company whose product has "no artificial sweeteners and no calories," that makes it the only soft drink sold at O.co Coliseum "officially dubbed 'sponsor' by the team," according to Bruce Horovitz of USA TODAY. Zevia will be sold "in ...

Tags: Marketing and Sponsorship, Oakland Athletics

03/28/14
Nike Selling Johnny Manziel Pro Day Apparel

Nike "found a way to cash in" on Johnny Manziel before the NFL Draft, as he was "wearing the swoosh" Thursday during his pro day at Texas A&M, according to Kyle Newport of BLEACHER REPORT. Manziel is "making money by wearing the clothes, and now Nike is cashing in by allowing fans to dress like ...

Tags: Nike, NFL, Marketing and Sponsorship

03/27/14
MLB Marketing Notes

Acer announced that it has signed a deal to become an official partner of the Blue Jays and will support the team with a national marketing campaign throughout the '14 campaign. Acer as part of the deal will be the exclusive category partner for laptops and tablets and have marketing programs and in ...

Tags: Marketing and Sponsorship, MLB

03/26/14
Church & Dwight Signs Three-Year Deal With MLB

Packaged-goods marketer Church & Dwight has signed a three-year deal as MLB's newest corporate sponsor. C&D, which gets rights across the laundry, pet care and oral care categories, will use its MLB rights principally to market its various Arm & Hammer and OxiClean laundry products. New ...

Tags: Marketing and Sponsorship, MLB, Church and Dwight

03/26/14
ESPN, Dr Pepper Ink Deal For CFP

ESPN yesterday announced Dr Pepper will be the first official Championship Partner and a presenting sponsor of the College Football Playoff National Championship Trophy. The Championship Partner designation represents the highest level of sponsorship and activation for the CFP. The announcement also ...

Tags: Marketing and Sponsorship, Dr Pepper/7UP, ESPN, Football

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