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Root Sports Southwest Brings On Former Penguins Exec David Peart

Published in SportsBusiness Daily on 02 / 26 / 15

Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...

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02/10/15
Vegas Arena Signs First Major Sponsor

Related stories : MGM-AEG Vegas Arena Will Have Total Of 52 Suites New Vegas Arena Will Be Equipped For NHL, NBA MGM In Talks To Bring NHL Team To Vegas Strip Arena The new arena on the Las Vegas Strip is "more than a year away from opening, but it has landed its f ...

Tags: Marketing and Sponsorship, AEG

02/10/15
A-10 Launches New Athlete-Centric Campaign

The Atlantic 10 Conference has partnered with 160over90, Philadelphia, to launch a campaign that celebrates student-athletes across each of its 21 championship sports. The campaign -- dubbed "Any Arena. Any Field." -- features a one-minute, 45-second online video and three 30-second national TV ...

Tags: Marketing and Sponsorship

02/10/15
Miller Lite To Title Sponsor Bellator Events In '15

Bellator MMA signed Miller Lite as the official title sponsor for its 16 events this year, marking the first time Bellator has signed a title sponsor for its events, which are carried on Spike TV. “Bellator MMA Presented by Miller Lite” will debut Feb. 27 with Bellator 134: The British I ...

Tags: Marketing and Sponsorship, Bellator, MillerCoors

02/10/15
MLB In Trademark Dispute Over Teams' "W"

DC-based Evolution Finance for two years has been "locked in a trademark dispute" with lawyers representing the Nationals and Cubs after MLB opposed its "attempt to trademark the white-and-green logo" for its WalletHub website, according to Steven Overly of the WASHINGTON POST. The league "asserts t ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs, Washington Nationals

02/10/15
Marketplace Roundup

Daytona Rising founding partner Florida Hospital has selected Aquarius Sports & Entertainment to manage its deal with Daytona Int'l Speedway. The hospital, whose deal is for more than 10 years and worth in the low- to mid-seven figures annually, will mainly focus on B2B efforts in ...

Tags: Marketing and Sponsorship

02/09/15
Visa Renews Canadian Deals With NHL, NHLPA

The NHL and NHLPA "have renewed their Canadian sponsorship agreements with Visa for an additional five years," according to Ian Thomas of SPORTSBUSINESS JOURNAL. Visa this week plans to mark the renewal by launching a campaign that "features eight players participating in competitions that parody th ...

Tags: Visa, NHL, Marketing and Sponsorship

02/09/15
QuikTrip Scrambles To Prep For NASCAR Race

While sponsors typically "get months to prepare for a major sporting event," QuikTrip's title-sponsorship deal for the NASCAR Sprint Cup event at Atlanta Motor Speedway was signed in mid-December , and now the race "is just three weeks away," according to Eric Bailey of the TULSA WORLD. QuikTrip an ...

Tags: Marketing and Sponsorship, NASCAR

02/09/15
Marketplace Roundup

In Baltimore, Lorraine Mirabella noted Under Armour is "on the verge of consolidating an online community that could put it in a league with the biggest social media sites." With the recent acquisitions of MyFitnessPal, Endomondo and MapMyFitness , UA "will own sites where 120 million fitness ent ...

Tags: Marketing and Sponsorship

02/06/15
Anomaly Named MLB's Creative Marketing Agency

MLB on Thursday named Anomaly, N.Y., its new multimedia creative marketing agency. Anomaly will work with the league to create a new campaign for the upcoming season, including executions to promote all Jewel Events (Opening Day, All-Star Game, Postseason and World Series). Anomaly also will work cl ...

Tags: Marketing and Sponsorship, MLB

02/06/15
Adidas Shareholders Unhappy With Company

adidas shareholders are "getting vocal about their discontent with the company’s performance," as shares in the brand "fell roughly 40% last year after two profit warnings within 10 months," according to Ellen Jervell of the WALL STREET JOURNAL. adidas Chair & CEO Herbert Hainer has "taken ...

Tags: Marketing and Sponsorship, Adidas

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