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Judge Dismisses Lawsuit Against NFL Over Painkiller Distribution

Published in SportsBusiness Daily on 12 / 17 / 14

A federal court judge today dismissed a lawsuit against the NFL brought by former players alleging the league failed to oversee the distribution of prescription painkillers. Judge William Alsup ruled that the lawsuit was preempted by federal labor law, as the NFL had contended, because the pl...

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12/03/14
Source: UFC's Reebok Deal Worth $70M

Reebok will "become the exclusive apparel outfitter" for UFC fighters, with a six-year deal worth around $70M, according to a source cited by Mark La Monica of NEWSDAY. Starting next July, all UFC fighters "will be wearing Reebok gear during fight week and inside the Octagon." Fighters "will be give ...

Tags: Marketing and Sponsorship, Reebok, UFC

12/03/14
DailyMVP Launches First Tom Brady Video

Fantasy sports site DailyMVP today breaks its first ad with Patriots QB Tom Brady, in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. ...

Tags: Marketing and Sponsorship

12/03/14
Cyber Monday Windfall For Leagues' Online Stores

The NHL on Monday recorded its single biggest online sales day ever, drawing a 37% increase in purchases on Shop.NHL.com compared to last year's record-setting Cyber Monday. That figure compares favorably to the 8.5% year-over-year increase seen by retailers nationwide, according to IBM Digital Anal ...

Tags: Marketing and Sponsorship

12/03/14
Fire's Deal With PrivateBank Includes Naming Rights

The Fire and Chicago-based PrivateBank “have a new multi-year sponsorship deal that makes the lender the official bank of the team and puts its name on" the team's new year-round indoor soccer facility , according to Danny Ecker of CRAIN’S CHICAGO BUSINESS. The 140,000-square-foot venue ...

Tags: Marketing and Sponsorship, Chicago Fire, MLS

12/03/14
Woods' Deal With Hero Valued At $8M Annually

Tiger Woods' four-year deal with Hero MotoCorp , based on reports in India, is valued at nearly $8M per year. Hero Managing Dir & CEO Pawan Munjal yesterday said that the new deal with Woods will be a critical marketing component of Hero’s entry into the U.S. Almost all of Hero’s tw ...

Tags: Marketing and Sponsorship, Golf

12/03/14
Rory McIlroy Makes Appearance At Nike HQ

In Portland, Matthew Kish reported golfer Rory McIlroy yesterday visited Nike HQ for an employee event dubbed the "VictRory Tour" in "honor of McIlroy's remarkable year." The event "included a chat on an outdoor stage" with Nike co-Founder & Chair Phil Knight. McIlroy also "hit golf balls on a d ...

Tags: Marketing and Sponsorship, Golf

12/02/14
DraftKings Signs Sponsorship Deal With 76ers

Related stories : Patriots Become First NFL Team To Sign Deal With DraftKings DraftKings Signs Deal With NHL As League's Official Daily Fantasy Game NBA Signs Four-Year Deal With FanDuel, Gets Equity Stake In Company Leagues Embrace Daily Fantasy Despite Traditio ...

Tags: Marketing and Sponsorship, Philadelphia 76ers

12/02/14
Adidas Unveils NBA All-Star Game Uniforms

adidas this morning unveiled the uniforms and apparel for the ‘15 NBA All-Star Game in N.Y., and the jerseys are "starkly plain compared to previous years, a tribute to the style of apparel conjured up from the host city's basketball past," according to Darren Rovell of ESPN.com. The &ldq ...

Tags: Marketing and Sponsorship, NBA, Adidas

12/02/14
Tiger Inks Deal With India's Hero MotoCorp

India-based motorcycle manufacturer Hero MotoCorp has hired Tiger Woods to "promote its brand as it pushes into new markets and aims to double production" to 12 million units annually in the next five years, according to Victor Mallet of the FINANCIAL TIMES. Hero Managing Dir & CEO Pawan Munjal ...

Tags: Marketing and Sponsorship, Golf

12/02/14
Nissan To Make First SB Appearance Since '97

Nissan today announced it will advertise during NBC's broadcast of Super Bowl XLIX, the first time the automaker will have a presence in the game since '97. The ad will be part of Nissan's "Big Moments" marketing campaign. More details about the ad and the automaker's social media activation around ...

Tags: Marketing and Sponsorship, Nissan, Super Bowl

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