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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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07/08/14
Chevy Debuts New ManU Kits

GM yesterday launched a video that "celebrates the Chevrolet 'Bowtie' logo succeeding AON" as EPL club Manchester United's match-shirt sponsor, according to Michael McCarthy of AD AGE. The "nostalgic 60-second spot by Chevy agency Commonwealth shows club legends and supporters singing thei ...

Tags: Marketing and Sponsorship, Manchester United, Chevrolet

07/08/14
World Cup Marketing Notes

The MOSCOW TIMES reported beer ads "may soon reappear in Russian stadiums, print media and television -- but only through the end of 2018, the year Russia hosts the FIFA World Cup," following a bill recently approved by the Russian legislature. The amendment was "proposed with an eye toward increasi ...

Tags: FIFA World Cup, Marketing and Sponsorship

07/07/14
Rogers Debuts Sportnet Campaign During Wimbledon

Rogers Communications has begun "advertising itself as Canada’s new hockey broadcaster," using Eugenie Bouchard’s "historic run at the Wimbledon title (broadcast on rival network TSN) as an opportunity to run new ads during Sportsnet news shows," according to Susan Krashinsky of the GLOB ...

Tags: Marketing and Sponsorship, Rogers Communications, NHL

07/07/14
Bouchard Misses On Sponsorship Opportunities

Marketing experts said that tennis player Eugenie Bouchard's loss to Petra Kvitova on Saturday in the Wimbledon women's final "may have cost her millions in sponsorship income," as she would have "landed numerous seven-figure deals had she won," according to Ethan Lou of the CP. York Univ. sports ma ...

Tags: Marketing and Sponsorship

07/07/14
BNY Mellon Debuts New Campaign With Montana

Wealth management specialist BNY Mellon breaks an ad with Pro Football HOFer Joe Montana today. The new ad, via TBWA/Chiat Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money through expertise in their own area of expertise, but who is not necessarily ...

Tags: Marketing and Sponsorship, Bank of New York

07/07/14
NASCAR Team Pulls Political Sponsorship

The co-Owners of Josh Wise's No. 98 NASCAR Sprint Cup Series car said that the name of a Florida Democratic gubernatorial contender was removed from the vehicle Friday "after the Republican Party of Florida filed a complaint earlier in the week alleging the sponsorship broke campaign finance laws, ...

Tags: Marketing and Sponsorship, NASCAR

07/07/14
Wheels & Deals

ADWEEK's Lauren Johnson noted NASCAR driver and Coca-Cola spokesperson Danica Patrick for yesterday's Sprint Cup Series Coke Zero 400 was touting the soda "through digital ads that target sports fans." NASCAR.com and Yahoo.com/NASCAR featured "homepage takeovers" on Saturday. In addition, Turner Spo ...

Tags: Marketing and Sponsorship, NASCAR

07/07/14
Marketplace Roundup

In N.Y., Zach Schonbrun wrote Connecticut-based Tucci Lumber Founder & Owner Pete Tucci has built the company into "a supplier for more than 150 major league hitters, thus becoming one of the rising number of homespun bat producers who have begun to gain traction in an industry long identified w ...

Tags: Marketing and Sponsorship

07/03/14
Howard Could Cash In On World Cup Performance

U.S. G Tim Howard "was an American hero on Tuesday" during the Belgium-U.S. Round of 16 game, which sets him up to "capitalize mightily on his World Cup soccer performance," according to Aaron Smith of CNN MONEY. Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Scor ...

Tags: FIFA World Cup, Marketing and Sponsorship

07/03/14
Marketers Weigh In On WC Players Marketability

Upon the U.S. team's exit from the FIFA World Cup on Tuesday, the marketability of team members likely reached its crescendo -- at least for the near future. Accordingly, THE DAILY conducted a roundtable Q&A with four marketing experts regarding how things will play out from a sponsorship perspe ...

Tags: Marketing and Sponsorship, FIFA World Cup, MLS

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