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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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SB Spots Seeing Less Social Media Interaction

The slow pace of brands releasing Super Bowl teasers via digital and/or linear platforms in '17 may have contributed to a lag for some key online ad metrics, according to analysis of data from iSpot.tv. As of 9:00am ET on Friday, just 32 brands had released an online version of what is expected to b ...

Tags: Marketing and Sponsorship, Super Bowl

Personal Brands A Hot Item For NFLers

A growing number of NFL players are creating a personal brand in which they "offer merchandise separate from what is available either through the league or their teams," according to Rebecca Davis O'Brien of the WALL STREET JOURNAL. Falcons WR Julio Jones "sells t-shirts, hoodies and caps embl ...

Tags: Marketing and Sponsorship, NFL

Seven MLB Teams Get New Spring Training Caps

MLB is tweaking the Spring Training uniform system introduced last year , including redesigned Spring Training patches and logos again based around the “FL” and “AZ” state abbreviations, and new cap designs for seven clubs. Reworked cap designs from league partner New E ...

Tags: Marketing and Sponsorship, MLB

Nintendo Running First Super Bowl Spot

Nintendo is "running its very first Super Bowl ad" on Sunday, and the brand "released the 30-second spot" yesterday, according to Katie Richards of ADWEEK. The ad, set to run in the fourth quarter, promotes the new Nintendo Switch video game system, which "allows users to seamlessly swit ...

Tags: Marketing and Sponsorship, Super Bowl

Patriots Get"Perfect Season" Trademarks

Though it has been nine years since the Patriots "nearly achieved an undefeated season, the team just now has gotten around to trademarking 'Perfect Season' and '19-0,'" according to Darren Rovell of ESPN.com. The Patriots in December "trademarked the two slogans through their parent company, The Kr ...

Tags: New England Patriots, Marketing and Sponsorship

Pepsi Sponsoring Caps' Latest Facebook Effort

As teams continue to search for ways to monetize assets, the Capitals are turning to social media as a means to generate revenue and bring added value to their corporate partners. Since Jan. 1, the team’s Facebook CapsBot -- an artificial intelligence messenger service that tailors its respons ...

Tags: Washington Capitals, Marketing and Sponsorship

Marketplace Roundup

In Baltimore, Holden Wilen noted former NFLer Shawne Merriman "filed a lawsuit" yesterday against Under Armour for trademark infringement. Merriman and his San Diego-based Lights Out Holdings claim UA "violated a trademark of 'Lights Out'" by marketing its basketball shoe line for Warriors G Stephen ...

Tags: Marketing and Sponsorship

Are Curry Shoes Hurting Under Armour Sales?

Warriors G Stephen Curry is "turning out to be no Michael Jordan when it comes to staying power in the sales of pricey athletic shoes, a likely source of disappointing earnings for maker Under Armour that resulted in a stock plunge" yesterday, according to Nathan Bomey of USA TODAY. Slowin ...

Tags: Marketing and Sponsorship, Under Armour

Fox Selling SB Digital Ad Inventory Separate

Fox is selling its digital ad inventory for Super Bowl LI "separately from broadcast (linear) ad inventory," and those are "priced at roughly $700,000 for a 30-second national spot," according to Chris Hogue of AD AGE. That is far less than the reported $5M Fox is asking for TV spots. Digi ...

Tags: Marketing and Sponsorship, Super Bowl

Fournette Signs Exclusive Deal With Panini

Panini has signed former LSU RB Leonard Fournette to an exclusive autograph trading card and memorabilia deal. Fournette, who is projected as a top pick in the '17 NFL Draft, will appear on packaging and be featured in both Panini’s Collegiate and NFL trading cards. Fournette's first card wil ...

Tags: Marketing and Sponsorship, Panini

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