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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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07/16/14
Danica, Stewart To Appear In New GoDaddy Ad

A new GoDaddy ad scheduled to debut this week shows NASCAR drivers Danica Patrick and Tony Stewart "trying to out-prank each other," according to Bruce Horovitz of USA TODAY. The ad marks the first time the pair has "appeared together in a GoDaddy spot." Patrick in the ad, which was w ...

Tags: Marketing and Sponsorship, GoDaddy

07/16/14
Sources: Adidas Signs Embiid, Smart

76ers C Joel Embiid and Celtics F Marcus Smart "have signed contracts" with adidas, according to sources cited by Rodger Bohn of SLAMONLINE.com. Exact terms were "not disclosed, but it was confirmed that both contracts will be multi-year deals." adidas has "quietly established the best group of rook ...

Tags: Marketing and Sponsorship, NBA, Adidas

07/16/14
Howard, Dempsey See Endorser Value Jump

U.S. G Tim Howard and F Clint Dempsey's value as advertising spokespersons "soared with their stellar World Cup performances," according to data from The Marketing Arm cited by Cheryl Hall of the DALLAS MORNING NEWS. Howard is now "recognized by more than a third of Americans" and when it comes to " ...

Tags: Marketing and Sponsorship

07/16/14
Marketplace Roundup

Atlanta-based marketing firm CSE notes the Twitter account for @Brazuca, the adidas-made official ball of the World Cup, has 3 million-plus followers, which more than doubles @adidasfootball's total. The content was identical and the posts were similar, both using David Beckham and changing the Braz ...

Tags: Marketing and Sponsorship

07/15/14
Jordan Brand Capitalizing On Jeter's Farewell

Nike is "pushing all of its marketing and retail buttons" to celebrate Yankees SS Derek Jeter's final season, according to Bruce Horovitz of USA TODAY. The company is "selling Jeter cleats for $99.99, a T-shirt and a cap for $35 each." A special-edition shoe also is due out in September. Nike VP &am ...

Tags: Marketing and Sponsorship, New York Yankees, Nike

07/15/14
World Cup-Branded Videos Get High Viewership

Branded videos related to the FIFA World Cup "reached a staggering 671.6 million views, exceeding that of this year's Super Bowl spots by 30%," according to a Visible Measures study cited by Grace Chung of AD AGE. That is "partly to be expected, considering the World Cup's month of play and glo ...

Tags: FIFA World Cup, Soccer, Marketing and Sponsorship

07/15/14
Kevin Durant Signs Deal With Sparkling ICE

Learn more about Sparkling ICE Thunder F Kevin Durant yesterday signed a deal to endorse Washington-based Sparkling Ice, a "zero calorie carbonated water drink that is one of the fastest growing beverage brands in the U.S.," according to Darren Rovell of ESPN.com. Durant said, "I've ...

Tags: Marketing and Sponsorship, NBA

07/15/14
ESPN, History Team Up On SportsCenter Spot

ESPN is "promoting the slick new presentation for 'SportsCenter'" with an ad in which the show's old set "gets 'picked' by the antique hunters on History Channel's 'American Pickers,'" according to Max Willens of AD AGE. The spot, which was created by ESPN's in-house creative agency Creati ...

Tags: ESPN, Marketing and Sponsorship

07/15/14
Dream's Schimmel Leads WNBA In Jersey Sales

Dream G Shoni Schimmel has the WNBA's best-selling jersey at WNBAStore.com since the start of the '14 season. Schimmel, who will start in Saturday's WNBA All-Star Game in Phoenix, is one of seven All-Stars among the 10 top sellers. The rookie also has helped the Dream claim the top spot on the ...

Tags: Marketing and Sponsorship, WNBA

07/15/14
Marketplace Roundup

Cleveland-based Fresh Brewed Tees Owner Tony Madalone, whose company has been selling "FOR6IVEN" t-shirts around the return of Cavaliers F LeBron James, said, "We had the first batch printed Thursday to give to some media folks and had roughly 140 printed Friday morning BEFORE the decision was made ...

Tags: Marketing and Sponsorship, Callaway Golf, Adidas, NBDL

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