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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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Could Cubs' "Bryzzo" Become Real?

Cubs 3B Kris Bryant feels that the fictitious Bryzzo Souvenir Company -- created alongside 1B Anthony Rizzo -- could be "turned into reality someday, as in a real business," according to Paul Skrbina of the CHICAGO TRIBUNE. Bryant said, "We've joked about doing it. The excitement behind it ...

Tags: Marketing and Sponsorship, Chicago Cubs

Adidas CEO To Keep Investing Heavily In U.S.

Adidas CEO Kasper Rorsted yesterday "increased sales and profit targets" for the German sportswear brand, sending company shares on the Frankfurt Stock Exchange to a "record high as he pledged to keep investing heavily in the key U.S. market and do more to boost e-commerce sales," according to Emma ...

Tags: Adidas, Marketing and Sponsorship, Nike, Under Armour

Auston Matthews In Talks With Fanatics

Maple Leafs C Auston Matthews is moving "closer to cashing in off the ice," as his reps from CAA are "in discussions with online sports retailer Fanatics and others about an exclusive licensing agreement," according to Rick Westhead of TSN.ca. Fanatics is interested in distributing Matthews-signed m ...

Tags: Marketing and Sponsorship, NHL, Toronto Maple Leafs

Mets Sign 10-Year Deal With First Data

The Mets have signed a 10-year sponsorship deal with credit card processor First Data, building upon the recently announced naming-rights pact for the club’s Spring Training ballpark in Port St. Lucie, Fla. This deal, negotiated in parallel to the Spring Training agreement, contains an optio ...

Tags: Marketing and Sponsorship, New York Mets

GNC Facing Criticism From USA Track & Field

GNC is facing "criticism from USA Track & Field" over the nutritional supplement company's ties to the USATF Foundation, according to Brent Schrotenboer of USA TODAY. GNC interim CEO Bob Moran sits on the USATF Foundation's BOD, "even though his company sells substances that are banned for ...

Tags: Marketing and Sponsorship, USA Track and Field

Marketing Campaigns Likely Impact NBA MVP Race

Rockets G James Harden and Thunder G Russell Westbrook's "outsized personalities and huge marketing campaigns from Adidas and Jordan Brand," respectively, will "have an impact" on this year's NBA MVP race, according to THE VERTICAL's Nick DePaula. Appearing on a podcast, DePaula noted it is a "huge ...

Tags: Marketing and Sponsorship, NBA, Adidas

Tom Brady Partners With Meal Subscription Service

Plant-based meal subscription service Purple Carrot of Massachusetts has partnered with Patriots QB Tom Brady, "unveiling a line of TB12 meals that follow Brady's rigid diet," according to Darren Rovell of ESPN.com. The company began selling the meals yesterday at $78 per week (six meals), whic ...

Tags: Marketing and Sponsorship, New England Patriots

Chicago Game Startup Getting NCAA Tourney Exposure

Chicago-based mobile game developer Box Score Games “could get its biggest exposure to date” during the NCAA Tournament, as client MillerCoors “plans to use the game Jump Ball to promote Coors Light at about 80 Buffalo Wild W ...

Tags: Marketing and Sponsorship

Joe Gibbs Racing Signs Old World Industries

Old World Industries and Joe Gibbs Racing have partnered on a multiyear deal for the automotive aftermarket company to sponsor drivers Matt Kenseth and Daniel Suárez in various NASCAR national series races. Old World Industries brands including PEAK and BlueDEF will serve as primary spon ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MARKETING DAILY’s Steve McClellan cited IEG research as stating sponsorship spending on the NFL and its teams “rose 4.3%” to $1.25B last season. The increase is a "bit higher than the 4.2% increase in overall sponsorship spending for the period, but trails the 4.7% gains in overall ...

Tags: Marketing and Sponsorship

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