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Adidas Officially Surpasses Jordan Brand In Terms Of Sneaker Market Share In The U.S.

Published in SportsBusiness Daily on 09 / 19 / 17

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still holds the No. ...

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Tags: Marketing and Sponsorship, Adidas, Nike

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Female Driver Needs Sponsors To Help NASCAR Shot

Twenty-five year-old Julia Landauer is "one of the most promising young drivers in America, and almost certainly the best who isn’t male," and being a female is "part of her pitch" to potential sponsors, according to Josh Dean of BLOOMBERG NEWS. Danica Patrick is the only female currently on e ...

Tags: Marketing and Sponsorship

Big Baller Brand Releases Shoe For LaMelo Ball

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Tags: Marketing and Sponsorship

American Express Brings AI To U.S. Open

American Express at this year's U.S. Open is giving fans the chance to see "what it's really like to be a tennis pro" with a game of air tennis "against an AI opponent," according to Katie Richards of ADWEEK. Fans "aren't given equipment," but instead "use their body and hands to return the bal ...

Tags: Marketing and Sponsorship, American Express, USTA

Scotiabank's MLSE Deal A Landmark For Canada

Scotiabank's 20-year naming rights deal with MLSE  is an "ambitious attempt to secure its front-runner status in hockey sponsorship by imprinting its name on two of the sport's crown jewels" -- the soon-to-be-named Scotiabank Arena and the Maple Leafs, according to Bradshaw & Robertson of ...

Tags: Marketing and Sponsorship, Scotiabank

PXG Signs Paige Spiranac As Endorser

Golf brand PXG has signed golfer Paige Spiranac as "one of its brand ambassadors," according to E. Michael Johnson of GOLF DIGEST. Spiranac will "host a series of Internet videos featuring conversations with PXG’s pros, engineers" and PXG Founder Bob Parsons. She will also "share her experienc ...

Tags: Marketing and Sponsorship, LPGA

Las Vegas Bowl Could Get Bank For Sponsor

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Tags: Marketing and Sponsorship

Fox Adds Six-Second Ad Slots To NFL Programming

Fox Sports this fall for NFL games and other programming will debut the "six-second television commercial," according to Sapna Maheshwari of the N.Y. TIMES. The net will "offer the bite-size slots alongside its standard 15- and 30-second ads for a variety of sporting events after first testing the f ...

Tags: Marketing and Sponsorship, NFL, Fox

CBS Around 80% Sold For NFL Season

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Tags: Marketing and Sponsorship, CBS, NFL

Mello Yello Renews Title Sponsorship Of NHRA

Coca-Cola citrus soda brand Mello Yello today announced   that it has extended its title sponsorship of the NHRA’s premier series through ’23, a significant and stabilizing business win for the drag-racing series. The sides are not releasing financial details of the agreement, but s ...

Tags: Marketing and Sponsorship, NHRA

Andretti Autosport Signs Two-Year Honda Extension

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