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Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

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Tags: Marketing and Sponsorship, MLS, ATT

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Fanatics To Run MLB Store At ASG Fan Fest

Fanatics will administer and operate MLB’s 20,000-square-foot store at the MLB All-Star Game Fan Fest in Miami. It marks a first for Fanatics and follows its $225M purchase of longtime MLB jersey rightsholders VF's Licensed Sports Group in April. MLB Exec VP/Business Noah Garden said the All-S ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

VARIETY's Brian Steinberg noted Fox Networks Group "expects the volume of advance ad commitments for primetime programming at its Fox broadcast network to be flat." A source said that Fox "sees volume for primetime as being 'on par' with what it collected" in '16’s upfront market. In '16, Fox ...

Tags: Marketing and Sponsorship

Corona Signs Five-Year Deal With Texas Athletics

Corona continues to expand its sports footprint beyond long-standing plays in boxing and soccer with a five-year deal as the official import beer of Univ. of Texas athletics. Building around the tag line “Horns Up, Limes In,” Corona will activate with a responsible drinking message acros ...

Tags: Marketing and Sponsorship

Aaron Judge's Popularity A Boon For Yankees

Yankees RF Aaron Judge leads MLB in home runs and will make his first All-Star Game appearance next week, and it "isn't difficult to figure out" that he is the "most popular player on the Yankees’ roster these days,” according to Malika Andrews of the N.Y. TIMES. Riding the subway toward ...

Tags: Marketing and Sponsorship, New York Yankees

Does MLB Have Too Many Holiday Jerseys?

MLB has "grown way too fond" of holiday uniforms in recent years, taking "what might have seemed a nice one-off nod to special occasions and turning them into multiday sales pitches," according to Phil Rosenthal of the CHICAGO TRIBUNE. Teams from Saturday through yesterday wore Independence Day-them ...

Tags: MLB, Marketing and Sponsorship

Shoe Artist Crafts Unique Cleat Designs For Athletes

Many professional athletes and celebrities are flocking to N.Y.-based artist Dan Gamache for his “creative custom shoe designs, whether they are painted on football cleats, basketball sneakers or casual kicks,” according to Matt Vensel of the Minneapolis STAR TRIBUNE. Gamache “beca ...

Tags: Marketing and Sponsorship

NFL Upfront Sales Down From '16

NFL upfront sales for the '17-18 season have been "softer than sellers originally had anticipated," and the "volume of money that's been held back suggests that the league's media partners may be in for a white-knuckle fall scatter market," according to Anthony Crupi of AD AGE. A number of factors h ...

Tags: Marketing and Sponsorship, NFL

Klay Thompson Signs 10-Year Extension With Anta

Warriors G Klay Thompson has "signed a new 10-year renegotiation extension" with Chinese shoe brand Anta, keeping him with the company until '26, according to Nick DePaula of NICEKICKS.com. The deal, negotiated by Wasserman Senior VP/Basketball Greg Lawrence and Thompson's business manager Joe McLea ...

Tags: Marketing and Sponsorship

Cubs' Baez Endorsing David Sunflower Seeds

Cubs 2B Javier Baez, who has “emerged as one of the top 10" MLBers in endorsement deals, is “now the face" of David Sunflower Seeds, according to Bob Nightengale of USA TODAY. Baez, who has signed deals worth $2M alone in the last six months, will become the first MLBer to “ap ...

Tags: Marketing and Sponsorship, Chicago Cubs

Music Label Becomes Brickyard 400 Sponsor

Nashville-based music label Big Machine Label Group is the new entitlement sponsor of the Monster Energy NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway. This year's race on July 23 will be called the Brantley Gilbert Big Machine Brickyard 400. The race is named after country music ar ...

Tags: Marketing and Sponsorship, NASCAR

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