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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Zach LaVine's Adidas Deal Potentially Worth $35M

Bulls G Zach LaVine has "agreed to terms with Adidas on a four-year endorsement deal" that could be worth as much as $35M, according to sources cited by Nick DePaula of ESPN.com. LaVine had "worn Nike throughout his first three seasons in the league," with Nike "retaining a 'match clause' over any p ...

Tags: Marketing and Sponsorship, Adidas

Auburn Losing Value On 10-Year Under Armour Deal

Auburn's 10-year apparel deal with Under Armour that included $10M in UA shares has "lost more" than 75% of its value in only two years, according to John Talty of AL.com. At the time of the deal announced in October '15, Under Armour shares were "trading for more than $100 a share." After anot ...

Tags: Marketing and Sponsorship, Under Armour

Houston Stores Benefit From Astros World Series Win

An Academy Sports + Outdoors spokesperson said that all 31 Houston-area locations "remained open overnight" after the Astros' World Series win on Wednesday and "still had lines well into Thursday afternoon," according to Ileana Najarro of the HOUSTON CHRONICLE. A local Dick's Sporting Goods als ...

Tags: Marketing and Sponsorship, Houston Astros

Olympic Fashion Shifts Toward Traditional Sportswear

Fashion has become "so much a part of recent Olympics" that both out-of-competition, and even in-competition clothing, has "increasingly started to seem like basic runway merch," according to Vanessa Friedman of the N.Y. TIMES. A list of the designer brands that have "played wardrobe coach includes ...

Tags: Marketing and Sponsorship

Hyundai Sponsoring Feature On Players' Tribune

The Players’ Tribune has signed Hyundai to sponsor a new video series titled “Homecoming” that features current and former NFL players returning to the schools where they went to college. The seven-episode series debuts Friday with former Steelers WR Hines Ward returning to the U ...

Tags: Marketing and Sponsorship, Hyundai

Nike Congratulates Springer, Astros With Print Ad

Nike following the Astros clinching their first World Series title in franchise history pushed out a print ad featuring a "nice tribute with a photo" of CF George Springer and the copy, “Houston. Never stronger," according to Tim Nudd of ADWEEK. The line was a reference to "Houston S ...

Tags: Marketing and Sponsorship, Nike

Is Jones Behind Papa John's Comments?

Some are placing "blame" on Cowboys Owner Jerry Jones for putting Papa John's Founder & CEO John Schnatter "up to" his comments yesterday that blamed a decline in company earnings on a decline in NFL ratings, according to Mike Florio of PRO FOOTBALL TALK. Papa John's has been the NFL's officia ...

Tags: Marketing and Sponsorship, Papa Johns, NFL

HP, Intel Become OWL's First League Sponsors

Activision Blizzard’s Overwatch League has sold its first two league-wide sponsorships, securing HP and Intel as endemic hardware suppliers. HP’s Omen by HP brand will be the official PC and monitor of all league competitions, and Intel Core i7 will be the official CPU of the league. Ter ...

Tags: Marketing and Sponsorship

Athletic Shoe Biz Shifts To Style Over Performance

While shoes that "boosted athletic performance were the sales champions just a few years ago, the all-stars this holiday season are predicted to be sneakers focused more on style than improving a jump shot or boosting a runner's speed," according to Charisse Jones of USA TODAY. When it com ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In DC, Scott Allen reported Redskins QB Kirk Cousins is selling a t-shirt on his website featuring the "buffalo nickel" and Redskins colors. Cousins said, "The buffalo nickel that was made back in the day, it says 1920, and I thought it was cool. Our equipment managers pointed it out to me, and it l ...

Tags: Marketing and Sponsorship

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