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ESPN Becomes First Network To Negotiate Deals That Include Out-Of-Home TV Audience

Published in SportsBusiness Daily on 09 / 30 / 16

In becoming the first network to "successfully negotiate deals that include an out-of-home TV audience, ESPN's ad sales team this summer accomplished a feat that no group in the history of the medium had ever managed to pull off," according to Anthony Crupi of AD AGE. ESPN took out-of-home...

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Tags: ESPN, Marketing and Sponsorship

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Brady Takes Comedic Turn In Latest Ugg Campaign

Ugg for Men this week unveiled its latest campaign, which features Patriots QB Tom Brady, WR Julian Edelman and actor Jeff Bridges, which “centers on a man's right to ‘Do Nothing’ and kicked off with the digital video ‘Song,’" according to Ann-Christine Diaz of CRE ...

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Von Miller Debuts New Old Spice Commercials

Broncos LB Von Miller is the "new NFL Old Spice guy," making his commercial debut yesterday in new spots from Wieden + Kennedy, according to Jack Neff of AD AGE. In the new "Unforsweatable" ads, Miller "builds his own road to the game, hand-crafted asphalt and all, in 'The Road,'" whi ...

Tags: Marketing and Sponsorship

Curry's China E-Commerce Channel Aims To Boost Sales

Warriors G Stephen Curry's recent deal with S.F.-based media company PressPlay to create and distribute a Curry e-commerce channel in China "could elevate" his endorsed product sales in the country "far above the rim," according to Ron Leuty of the S.F. BUSINESS TIMES. PressPlay for much o ...

Tags: Marketing and Sponsorship

Under Armour Debuts High-End Clothing Collection

Under Armour is "hoping to improve its standing among tastemakers with the debut of a high-end clothing line at New York Fashion Week," according to Smith & Germano of the WALL STREET JOURNAL. The collection, called Under Armour Sportswear or UAS, is "aimed at what the company describes as 'ambi ...

Tags: Marketing and Sponsorship, Under Armour

Nike Signs Jason Day To Clothing, Hat Deal

Jason Day, the world's top-ranked golfer, has signed an endorsement deal with Nike to "wear its shoes and apparel, including its hat," according to Darren Rovell of ESPN.com. Terms of the Nike deal were not disclosed, but a source said that Day "will get paid north of $10 million a year." Day a ...

Tags: Marketing and Sponsorship, Nike

"TNF" Crucial For Twitter Ad Sales

Thursday's Jets-Bills game is a "crucial test" for Twitter, as the platform will " show the live CBS feed on its mobile app and website, along with running commentary of tweets and commercials from brands such as Budweiser and Bank of America," according to Yoree Koh of the WALL STREET JOURNAL ...

Tags: Marketing and Sponsorship, NFL, Twitter

Broncos Player Loses 2nd Endorsement Over Protest

Broncos LB Brandon Marshall yesterday said that he has "lost his second endorsement deal" since he took a knee during the National Anthem of the Panthers-Broncos matchup, according to Jeff Legwold of ESPN.com. Marshall said that CenturyLink has "ended its agreement with him" after he had signed last ...

Tags: Marketing and Sponsorship, NFL

Chase Signs Partnership With Players' Tribune

The Players' Tribune has signed an agreement with Chase to sponsor athlete-written stories that touch on lessons learned, including financial lessons. Chase is the latest company to sign a branded partnership agreement with TPT this year, joining American Family Insurance, Budweiser, Samsung an ...

Tags: Marketing and Sponsorship, Chase Bank

Marketplace Roundup

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes Lenovo has "dropped its NFL sponsorship after a four-year run." Lenovo signed on as a league sponsor in '12, with "rights encompassing the notebook, desktop and workstation categories, and extended the deal" before the '15 season to include s ...

Tags: Marketing and Sponsorship

Hilton Ending 11-Year USOC Sponsorship

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