Featured Story

Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

Read More

Tags: Pac 12, Adidas, Marketing and Sponsorship

More Stories

Mariota, Winston Signs New Sponsorships

Titans QB Marcus Mariota has signed a sponsorship with Honolulu-based Island Insurance, his "second deal with a local company," according to Jason Ubay of the PACIFIC BUSINESS NEWS. Mariota, who has yet to sign with the Titans after being taken with the No. 2 pick, already has a deal with First Haw ...

Tags: Marketing and Sponsorship

Soccer Company Sklz Partners With WWC Stars

When equipment brand Sklz opted to feature U.S. women's national team F Alex Morgan and D Ali Krieger in its new soccer training program, company officials knew that the launch date would come on the heels of the FIFA Women's World Cup. What they could not have predicted was how convincingly Te ...

Tags: Marketing and Sponsorship

Miami Reduces Numbers On School's FB Jerseys

The Univ. of Miami beginning this year will adopt a new retail-jersey number policy whereby the school will "only produce one jersey with the current year and another with No. 1," according to Susan Miller Degnan of the MIAMI HERALD. That means the school for this season "will offer just No. 1 and N ...

Tags: Marketing and Sponsorship, Adidas

British Open Outfits Are Wide Ranging

GOLF DIGEST STIX' Marty Hackel breaks down the British Open outfits of several golfers as the tourney gets under way today. There is a "danger in scripting apparel for the British Open." If bad weather "blows in, fans will wind up seeing the black and blue hues of assorted raingear." But as long as ...

Tags: Marketing and Sponsorship, Golf

WNBA Sun Sign Frontier Communications

The WNBA Sun have reached a multiyear deal with Connecticut-based telephone service company Frontier Communications, making it the marquee sponsor of the team. Frontier's logo will be displayed on the front of the Sun's home and road jerseys, as well as on the basket stanchions at each end of Mohega ...

Tags: Marketing and Sponsorship, Connecticut Sun

Islanders Ink Deal With Draft Ops

The Islanders and Barclays Center have agreed to a three-year, mid-seven figure partnership with daily fantasy sports operator Draft Ops, which includes the entitlement of an ice-level premium seating area and an activation space on the main concourse level. The Draft Ops Ice Club will extend from t ...

Tags: Marketing and Sponsorship, New York Islanders

Cleveland Banks Increasing Sports Dollars

Cleveland-based bank KeyCorp is counting on "other ways to drive awareness, and traffic to its branches, via expanded digital and social media offerings that are crucial parts of its partnerships" with two of the three major pro sports teams in the city, according to Kevin Kleps of CRAIN'S CLEVELAND ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Cleveland Browns, Cleveland Indians

New Nike Ad Not "Short" On Star Power

Nike's "Short a Guy" ad from Wieden + Kennedy "is a real pick-me-up," according to David Gianatasio of ADWEEK. While out skateboarding, a kid "meets some of the biggest stars in sports, who suddenly realize they're 'short a guy' for their pick-up games and invite the kid to play." The kid "step ...

Tags: Marketing and Sponsorship, Nike

Hockey World Cup Jersey Ads Could Cost $8M

The NHL and NHLPA are continuing their "push this summer to sell advertising space on player jerseys at the upcoming World Cup of Hockey," asking $8M "for the rights to all eight teams," according to Rick Westhead of TSN.ca. However, no brand "has been willing to meet the asking price.” O ...

Tags: Marketing and Sponsorship, NHL

Jaguars Launch Contest With Web.com

The Jaguars and Web.com are "teaming up for a Shark Tank-like competition in which entrepreneurs can win an NFL sponsorship package and a digital makeover," according to Timothy Gibbons of the JACKSONVILLE BUSINESS JOURNAL. The competition began yesterday, with applications "accepted until July 31." ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug