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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Zach LaVine's Adidas Deal Potentially Worth $35M

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Tags: Marketing and Sponsorship, Adidas

11/03/17
Auburn Losing Value On 10-Year Under Armour Deal

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Tags: Marketing and Sponsorship, Under Armour

11/03/17
Houston Stores Benefit From Astros World Series Win

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Tags: Marketing and Sponsorship, Houston Astros

11/03/17
Olympic Fashion Shifts Toward Traditional Sportswear

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11/03/17
Hyundai Sponsoring Feature On Players' Tribune

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Tags: Marketing and Sponsorship, Hyundai

11/02/17
Nike Congratulates Springer, Astros With Print Ad

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Tags: Marketing and Sponsorship, Nike

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Is Jones Behind Papa John's Comments?

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Tags: Marketing and Sponsorship, Papa Johns, NFL

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Athletic Shoe Biz Shifts To Style Over Performance

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Marketplace Roundup

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