Featured Story

Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

Read More

Tags: Media

More Stories

11/05/14
Adidas Unveils Mississippi State's Egg Bowl Uniforms

adidas "immersed itself into the tradition" of the Egg Bowl yesterday as it unveiled Mississippi State's uniforms for the Nov. 29 game against Ole Miss, according to Michael Bonner of the Jackson CLARION-LEDGER. MSU's special uniforms are white and the numbers are gold with a pattern of the state ...

Tags: Marketing and Sponsorship, SEC, Adidas

11/05/14
Kane Leads NHL Jersey Sales For October

Blackhawks RW Patrick Kane takes the top spot on the NHL's list of best-selling jerseys for the month of October, according to data from Shop.NHL.com. Penguins C Sidney Crosby, who led the league last season in jersey sales, comes in at No. 2 in the October list, with Kane's teammate, Jona ...

Tags: Marketing and Sponsorship, NHL

11/05/14
NHL Kings Sign Deal With Nutritional Food Brand

The NHL Kings have entered into a partnership with L.A.-based nutritional baked goods brand Lenny & Larry’s to provide fans of the club with a healthy, all-natural snack alternative. As part of the agreement, the company will receive placement inside Staples Center including LED ribbon and ...

Tags: Marketing and Sponsorship, Los Angeles Kings, NHL

11/05/14
R&A Rebrands British Open Logo

The British Open is "rebranding with a new logo and a website redesign that celebrates the long history" of the tournament, according to Bob Harig of ESPN.com. The new logo "features the iconic trophy, the Claret Jug, which forms the centerpiece of the new brand -- the jug inside the O in Open. ...

Tags: Marketing and Sponsorship, Golf

11/05/14
Spieth Rocking AT&T Logo On Golf Bag This Week

Golfer Jordan Spieth showed up at this week's WGC-HSBC Champions "with a black-and-orange golf bag promoting AT&T," the "first evidence of the logo while he was on the golf course," according to Doug Ferguson of the AP. Spieth earlier this year  signed an endorsement deal with th ...

Tags: Marketing and Sponsorship, ATT

11/05/14
Raftery Looks To Trademark Popular Phrases

Fox Sports college basketball analyst Bill Raftery last week "filed for trademarks to 'Onions' and 'With a kiss,'" according to Darren Rovell of ESPN.com. The filing "seeks to protect the use of the words as Raftery's during sports broadcasts and on athletic apparel." Raftery in the past has sa ...

Tags: Marketing and Sponsorship

11/04/14
Luck Has Tops Female Jersey At Dick's

Dick's Sporting Goods "has compiled a list of the leading jersey sales among women" at the chain, and Colts QB Andrew Luck has "the top-selling female jersey overall," according to Eric Edholm of YAHOO SPORTS. The list is broken down by state, and three players are each "the leading jersey men in fo ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods, NFL

11/04/14
Prudential Center Unveils First Ad Campaign

Prudential Center's new "Our house rules" ad campaign has a double meaning: One "is declarative, as in, 'Dude, our house absolutely rocks!'" while the other "is informative, as in providing a list of fanciful 'house rules' to follow for those who visit" the venue, according to Stuart Elliott of the ...

Tags: Marketing and Sponsorship

11/04/14
Sony To Sponsor NBA's "Hoops For Troops"

Sony Computer Entertainment America has signed on as an NBA promotional partner for a year and will be the first sponsor of the league's six-year-old "Hoops for Troops" military appreciation program. Sony and the NBA will stage eight Hoops for Troops events at USO military bases around the country, ...

Tags: Marketing and Sponsorship, NBA, Sony

11/04/14
Lions' Stafford In New Pepsi Promo

Lions QB Matthew Stafford is the "star of a new Pepsi digital-only commercial that has been getting chatter since it was unveiled Oct. 28," according to CRAIN'S DETROIT BUSINESS. Stafford in the spot "lets shoppers into a 'Can Cave' party room built from hundreds of cases of Pepsi in the deli a ...

Tags: Marketing and Sponsorship, NFL, Detroit Lions, PepsiCo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug