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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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J.J. Watt Signs Endorsement Deal With Reebok

Texans DE J.J. Watt this morning announced he has "signed a deal with Reebok to make his on-field shoe" and to "outfit him during his intense training and workout regime," according to Darren Rovell of ESPN.com. Watt's shoes will "go unbranded during games," as Reebok parent company adidas alon ...

Tags: Marketing and Sponsorship, Reebok

National Car Rental Signs Deal With MLB Cardinals

Missouri-based National Car Rental today announced a five-year deal with the MLB Cardinals to become the team’s official car rental partner. Signage featuring National’s logo will be prominently displayed on the right-centerfield wall and on the scoreboard at Busch Stadium beginning with ...

Tags: Marketing and Sponsorship, St. Louis Cardinals, National Car Rental

FanVision Extends NASCAR Sponsorship

FanVision, maker of an in-venue entertainment device that splices in audio, video and stats from an event onto one hand-held screen, has extended its deal with NASCAR for four years. The company, which first signed on with the sanctioning body in ’12, will continue to provide its devices for a ...

Tags: Marketing and Sponsorship, NASCAR

Masters Merch Sells Well At Augusta

Last week's chase for apparel, golf accessories and trinkets around The Masters, "which can be bought only on the grounds of Augusta National Golf Club, was the obsessive fixation" of  spectators 13 hours a day for an entire week," according to Bill Pennington of the N.Y. TIMES. The demand ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

In N.Y, Laura Italiano reported adidas in a lawsuit accuses fashion design company Marc Jacobs of "intentionally and maliciously" stealing its three-stripe design. adidas wants Marc Jacobs to "immediately stop using four stripes" and is also seeking "unspecified cash damages" ( N.Y. POST, 4/12 ). ...

Tags: Marketing and Sponsorship

Augusta National Files Two Trademarks

Augusta National Golf Club in September "filed for two trademarks" to CBS broadcaster Jim Nantz' "familiar phrase 'A Tradition Unlike Any Other,'" according to Rovell & Harig of ESPN.com. One trademark that "would tie the mark" to The Masters "asserts that Augusta National's first use of it ...

Tags: Marketing and Sponsorship

Lynch Selling Shirts Featuring Media Day Retort

Seahawks RB Marshawn Lynch on Wednesday "began selling a T-shirt on his website featuring his now-famous words from Super Bowl XLIX Media Day: 'I’m just here so I won’t get fined,'" according to Daniel Rubens of SEATTLEPI.com. Lynch in February " sought to trademark the phrase ." The shi ...

Tags: Seattle Seahawks, NFL, Marketing and Sponsorship

MLB Interjects, Stops Shake Shack Promotion

A spokesperson representing Shake Shack said that a promotion by the QSR's first Baltimore location offering free custard to anyone dressed in Orioles gear on Friday -- the day of the team's home opener -- "ended abruptly Thursday when the franchise learned of copyright objections" from MLB. TAA PR ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

In Indianapolis, Curt Cavin noted Indianapolis Motor Speedway's pagoda "now has a title sponsorship" from Panasonic, which is "installing 20 new high-definition LED video boards around the track." The videoboards "will be viewable" from 98% of the nearly 250,000 seats. The boards also "are significa ...

Tags: Marketing and Sponsorship

Manfred: Daily Fantasy Sites Not Gambling

Leaving no question about where he stands on the issue, MLB Commissioner Rob Manfred yesterday at the IMG World Congress of Sports emphasized that he and team owners see a clear line of demarcation between daily fantasy and gambling. As a result, t ...

Tags: Marketing and Sponsorship, ESPN

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