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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Hershey, USATF Sign Seven-Year Deal

USA Track & Field has signed The Hershey Co. to a seven-year, multimillion dollar sponsorship of the organization's youth program. Under terms of the agreement, Hershey will become the presenting sponsor of a new educational initiative for youth called “Run Jump Throw,” which teaches ...

Tags: Nike, Marketing and Sponsorship, Hershey, Saucony

MLS Timbers Land Deal With Chocolatier

The MLS Timbers last night announced that they have partnered with Portland-based Woodblock Chocolate -- a local, small-batch chocolatier -- to "bring a dose of sweet to the confines of Providence Park," according to Dane Carbaugh of TIMBERS.com. As part of the deal, Woodblock will produce a special ...

Tags: Portland Timbers, Marketing and Sponsorship

Balls & Strikes

In Portland, Allan Brettman noted Jordan Brand and Yankees SS Derek Jeter yesterday "launched a campaign to recognize" Jeter's final season. The campaign is entitled "RE2PECT" and limited-edition T-shirts with the phrase on them "go on sale Saturday." Jeter "was the first Jordan Brand-endorsed baseb ...

Tags: Marketing and Sponsorship

Coke Goes Big With World Cup Campaign

Coca-Cola today is launching “The World’s Cup” -- its campaign for the '14 FIFA World Cup in Brazil. Coke, an official FIFA sponsor, says it is the largest marketing program in company history. Coke Global Dir of Football Marketing Arnab Roy said, "The biggest one before that ...

Tags: FIFA World Cup, Marketing and Sponsorship, Coca-Cola, PepsiCo

MLB, PepsiCo Announce Multiyear Extension

MLB this morning announced a multiyear extension of its major sponsorship with PepsiCo. The deal extends a relationship that began more than 15 years ago. Among the planned executions is a new national advertising campaign debuting later this month featuring Nationals LF Bryce Harper for Gatorade's ...

Tags: Marketing and Sponsorship, MLB, PepsiCo, Gatorade

USSF, Nike Debut New Away Kit

The U.S. Soccer Federation and Nike yesterday unveiled the away kit for the men's and women's national teams, which will be worn first by the men during tonight's friendly against Mexico. Features of the jersey include a crew neck collar and three bands representing the colors of the American flag, ...

Tags: Nike, FIFA World Cup, Marketing and Sponsorship

Cubs Ink New Sponsorship Deals

The Cubs reached a “multi-year agreement” making Weber Grill the official grill of the team and also “signed a new one-year deal with Kraft Foods Group to handle the team's ‘Decade Diner’ down the right field line,” according to Danny Ecker of CRAIN’S CHICAG ...

Tags: Marketing and Sponsorship, Chicago Cubs

New LPGA Event To Be Without Title Sponsor

The LPGA has "signed three top-tier sponsors" for the inaugural Int'l Crown tournament in July at Caves Valley Golf Club in Owings Mills, Md., according to Ryan McDonald of the BALTIMORE BUSINESS JOURNAL. The ambassador partners are Rolex, South Korea-based Hana Financial Group and Pandora Jewelry, ...

Tags: Marketing and Sponsorship, LPGA, Golf

Under Armour Makes Foray Into NASCAR

See the Listing for Under Armour Under Armour has moved into NASCAR, signing "multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. UA becomes the "official apparel provider for both teams, outfitting ever ...

Tags: Marketing and Sponsorship, Under Armour, NASCAR

Kelly Slater, Quiksilver End Partnership

Surfer Kelly Slater and Quiksilver announced they will be discontinuing their 23-year partnership, effective today. Quiksilver has reached many milestones with Slater over the years, including 11 Association of Surfing Professionals World Titles. Quiksilver Exec Chair Bob McKnight first signed Slate ...

Tags: Marketing and Sponsorship, Quiksilver

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