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Published in SportsBusiness Daily on 01 / 28 / 15

Saints QB Drew Brees will appear on TBS' "Conan" at 11:00pm ET.

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01/16/15
Freddie Jacobson Builds Strong Business Portfolio

Golfer Freddie Jacobson is using his connections and "corporate know-how" to grow his company, Jacobson and Co., whose products include GolfBeer , Tru Table dressings and dips, and Sweden-based real estate company Maxemal, according to Brian Biggane of the PALM BEACH POST. GolfBeer, started with t ...

Tags: Marketing and Sponsorship, Golf

01/15/15
NFL Domestic Violence Campaign Ends This Week

Despite being an "important part" of the NFL season, a league-sponsored campaign against domestic violence "has stagnated," according to Jane McManus of ESPNW. The campaign, which the league committed more than $35M to, "had nothing to do with football or the NFL initially." But the league ...

Tags: Marketing and Sponsorship, NFL

01/15/15
Lexus Returning To Super Bowl With New Car Ad

Lexus next month "will appear in the Super Bowl for just the second time" with a spot that "will simply show its new NX vehicle being put through its paces in a visually elegant fashion, all to the sound of music that has the noises of the car (think dashboard clicks, squealing tires and slammi ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

01/15/15
Marketplace Roundup

The Clippers and California-based watch and jewelry retailer Westime yesterday announced a partnership that makes Westime the team's official timekeeper. Westime, in partnership with Swiss luxury watch manufacturer Breitling, is the first official timekeeper for the Clippers. The multi-year par ...

Tags: Marketing and Sponsorship

01/14/15
Adidas To Sign Up To 500 NFLers, MLBers

adidas Group North America President Mark King said that the company’s U.S. arm "has the go-ahead to sign" as many as 250 players from both the NFL and MLB over the next three years, "up from a total of fewer than 40 now," according to Sara Germano of the WALL STREET JOURNAL. This announcement ...

Tags: Adidas, Marketing and Sponsorship

01/14/15
D Lillard 1 Shoe Introduced In Portland

Trail Blazers G Damian Lillard yesterday officially introduced his first signature shoe, the D Lillard 1, during a "glittering launch event" at adidas' North American HQ in Portland, according to Allan Brettman of the Portland OREGONIAN. The shoe will go on sale on Feb. 6 and retail for $105, w ...

Tags: Marketing and Sponsorship

01/14/15
Chevy, Acura Opt To Not Air Super Bowl Ads

GM Global CMO Tim Mahoney this week said that Chevrolet "won't advertise" during Super Bowl XLIX next month "due to timing of its vehicle launches," according to Melissa Burden of the DETROIT NEWS. Chevy "aired two, 60-second ads" during Super Bowl XLVIII last year. Mahoney said that Chevy will ...

Tags: Marketing and Sponsorship, NFL

01/14/15
OSU Merch Flies Off Shelves After CFP Championship

Sales of Ohio State national championship merchandise "boomed yesterday, as manufacturers, retailers and the school’s licensing department took advantage of the Buckeyes’ victory over Oregon to enjoy some windfall cash," according to Tim Feran of the COLUMBUS DISPATCH. Employees at Colum ...

Tags: Marketing and Sponsorship

01/14/15
Flames LW Trademarks "Johnny Hockey"

Following the lead of Browns QB Johnny Manziel attempting to trademark his "Johnny Football" nickname, Flames LW Johnny Gaudreau has “trademarked the term ‘Johnny Hockey’ with patent and trademark offices in both Canada and the U.S.,” according to Rick Westhead of TSN.ca. Gau ...

Tags: Marketing and Sponsorship, NHL

01/13/15
Nike's Coin Toss Ad Goes Viral On Twitter

Just after the start of last night's CFP National Championship, Nike tweeted "a fascinating photo that sure seemed to be a remarkable shot of the coin flip," but it was "fake and completely staged," according to Jay Busbee of YAHOO SPORTS. While the photo showed "actual people and an actual coin," t ...

Tags: Marketing and Sponsorship, Nike

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