Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

05/08/15
Marketplace Roundup

In Newark, Christopher Baxter noted the U.S. Department of Defense has paid $5.4M "in taxpayer money to 14 NFL teams across the country, including $377,500 to the Jets, with the bulk spent by the National Guard." The payments coincide with "caps on military spending" imposed by Congress and the pres ...

Tags: Marketing and Sponsorship

05/07/15
Tom Brady Unlikely To Lose Sponsors

The Wells Report released yesterday on the "Deflategate" scandal will leave Patriots QB Tom Brady "scrambling temporarily to recover his endorsement footing," according to sports marketing experts cited by Jordan Graham of the BOSTON HERALD. Baker Street Advertising Senior VP & Exec Creativ ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

05/07/15
Nickelodeon Rolls Out SpongeBob Race Merch

Nickelodeon today is unveiling a merchandise collection on NASCAR’s official online store  around this Saturday’s Sprint Cup Series SpongeBob SquarePants 400. The merchandise, which ranges in price online from $19.95 to $49.95, will also be available trackside at Kansas Speedway, w ...

Tags: Marketing and Sponsorship, NASCAR

05/07/15
Gaël Monfils Stars In New Asics Global Spot

Asics has launched a new global spot featuring tennis player Gaël Monfils that "aims to position Asics as a sports performance brand," according to Sara Spary of MARKETING magazine. The spot, which shows Monfils "fighting off hundreds of tennis balls being shot at him by masked gunmen, ...

Tags: Marketing and Sponsorship, Asics

05/07/15
Sponsors Activate Around Volvo Ocean Race

Sponsors are finalizing plans in Newport, R.I., for activation during the 10-day "stopover" between legs of the 38,739-nautical mile Volvo Ocean Race. The six competing boats finished a 5,000-mile leg from Brazil yesterday, and this morning reached Newport, the only U.S. stop. Newport is expecting ...

Tags: Marketing and Sponsorship

05/07/15
Marketplace Roundup

Stewart-Haas Racing yesterday announced that NASCAR driver Kevin Harvick will have a throwback gold-and-black Budweiser/Jimmy John’s paint scheme on his No. 4 Chevrolet for the Sept. 6 Sprint Cup Series Bojangles Southern 500 at Darlington Raceway as part of the track’s The Tradition Ret ...

Tags: Marketing and Sponsorship

05/06/15
NAPA Inks Three-Year Deal For Chase Elliott

NAPA Auto Parts last night announced a multiyear deal with Hendrick Motorsports beginning in '16, when it becomes the primary sponsor of driver Chase Elliott and his No. 24 Chevy in the Sprint Cup Series. The expanded partnership will feature NAPA as a primary sponsor for 24 Sprint Cup races annuall ...

Tags: Marketing and Sponsorship, NASCAR, NAPA

05/06/15
Wake Forest Unveils Nike-Designed Football Uniforms

Wake Forest Univ. yesterday unveiled new Nike football uniforms, which feature references to the school's history, campus architecture and Demon Deacon mascot. The black-and-gold uniform has a new number font honoring the school's founding in 1834, as the digits feature angled notches at 18 and ...

Tags: Marketing and Sponsorship, Nike

05/06/15
Marketplace Roundup

Warriors G and NBA MVP Stephen Curry will appear on the front of a limited-edition Wheaties box in June ( Wheaties ). In Oakland, Diamond Leung noted Wheaties "sent congratulations on Twitter on Monday after it was announced Curry had won the MVP" ( IBABUZZ.com, 5/5 ). PRIZE FIGHTING : W ...

Tags: Marketing and Sponsorship

05/05/15
UA Releases MVP Version Of Curry's Shoe

Warriors G Stephen Curry yesterday was formally named NBA MVP, and Under Armour "responded by announcing a special edition of the Curry One basketball shoe," according to Jeff Barker of the Baltimore SUN. The black, white and gold shoe is called the "MVP Limited Edition" and will launch "on Under Ar ...

Tags: Marketing and Sponsorship, Under Armour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug