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ESPN Becomes First Network To Negotiate Deals That Include Out-Of-Home TV Audience

Published in SportsBusiness Daily on 09 / 30 / 16

In becoming the first network to "successfully negotiate deals that include an out-of-home TV audience, ESPN's ad sales team this summer accomplished a feat that no group in the history of the medium had ever managed to pull off," according to Anthony Crupi of AD AGE. ESPN took out-of-home...

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Tags: ESPN, Marketing and Sponsorship

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UA Presents First NY Fashion Week Collection

Under Armour on Thursday "presented its first New York Fashion Week collection" when it "unveiled Under Armour Sportswear (UAS), its fashionable take on performance sportswear," according to John-John Williams IV of the Baltimore SUN. About 300 people "crowded in a waterfront warehouse" to ...

Tags: Marketing and Sponsorship, Under Armour

Oregon-Nebraska Highlights Nike-Adidas Battle

Nebraska hosts Oregon on Saturday afternoon in the first football game between the schools since '86, but it also is "Team Adidas vs. Team Nike," according to Tom Shatel of the OMAHA WORLD-HERALD. NU is adidas' "longest-running client in college football, a relationship that goes back" to '95. Howev ...

Tags: Marketing and Sponsorship, Nike, Adidas

Marketplace Roundup

In DC, Scott Allen noted during the Redskins' loss to the Steelers on "MNF," Virginia-based pizza chain Paisano's "debuted a new ad" locally featuring six DC athletes from three sports. Redskins WR Pierre Garcon, who has been the "face of Paisano's since he joined the Redskins" in '12, is "featured ...

Tags: Marketing and Sponsorship

"Baby" Lydia Ko Gracing Evian Bottles

Golfer Lydia Ko this morning began her defense of the Evian Championship, the LPGA's fifth and final major of the season, and the title sponsor is recasting Ko "with a baby-lookalike photo as part of its 'Live Young' campaign," according to Randall Mell of GOLFCHANNEL.com. Photos of the computer-gen ...

Tags: Marketing and Sponsorship, LPGA

Serena Williams Unveils Her Latest Fashion Collection

Tennis player Serena Williams on Monday "unveiled her latest fashion collection" at a show during N.Y. Fashion Week, according to Ahiza Garcia of CNN MONEY. The show is the third Williams has "held in partnership with HSN, and in the audience were lots of fashion insiders, including Tommy Hilfiger a ...

Tags: Marketing and Sponsorship

Ledecky Turns Down Waffle Maker From Ellen

U.S. swimmer Katie Ledecky this week visited Ellen DeGeneres' syndicated talk show following her record performance at the Rio Games, but her appearance was highlighted by her turning down a potential gift in order to maintain her college eligibility. Ledecky was set to play a game called &ldqu ...

Tags: Marketing and Sponsorship

Bradshaw To Endorse MicroPort Orthopedics

Terry Bradshaw has signed an endorsement deal with MicroPort Orthopedics, the company that manufactures a device the Pro Football HOFer and Fox analyst had implanted in his knee earlier this year. Financial terms were not disclosed, but as part of the agreement, MPO will use Bradshaw and his knee re ...

Tags: Marketing and Sponsorship

Carson Wentz' Jersey Becomes No. 1 Online Seller

Fanatics Dir of Communications Brandon Williams said that Eagles rookie QB Carson Wentz' jersey became the "No. 1 online seller" after their win over the Browns on Sunday. According to Fanatics, the Wentz jersey, which sells for $80 to $150, also was the "top-selling Eagles shirt during the off ...

Tags: Marketing and Sponsorship, NFL

Nike, NFL Unveil Color Rush Uniforms For All 32 Teams

Nike and the NFL yesterday unveiled Color Rush uniforms for all 32 clubs, with designs featuring a monochromatic look meant to highlight each club's distinctive identity. The uniforms will be worn for Thursday night games, and 100% of the NFL's proceeds from the sale of Color Rush jerseys will go di ...

Tags: Marketing and Sponsorship, Nike, NFL

Day's Nike Deal Worth Over $100M

Jason Day's new  deal with Nike  will "make him the highest paid golfer in the game," as it is reportedly worth more than $100M over the length of the agreement, according to Alex Miceli of GOLFWEEK. Day's signing "underscores Nike’s commitment to the game but at a different level vi ...

Tags: Marketing and Sponsorship

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