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Root Sports Southwest Brings On Former Penguins Exec David Peart

Published in SportsBusiness Daily on 02 / 26 / 15

Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...

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Russell Westbrook Signs With Mountain Dew

Mountain Dew yesterday announced a multiyear partnership with Thunder G Russell Westbrook, marking the brand’s first national partnership with a basketball player. Westbrook will launch an entirely new extension of the Mtn Dew Kickstart "It All Starts with a Kick" campaign, including two new f ...

Tags: Marketing and Sponsorship

NBA All-Star Weekend Getting Strong Promotion

The '15 NBA All-Star weekend in N.Y. "will see a level of promotion and activation from the league’s partners greater than anything seen previously for the event," according to Lefton & Lombardo of SPORTSBUSINESS JOURNAL. Sponsors with "significant out-of-home advertising planned" for N.Y. ...

Tags: Marketing and Sponsorship, NBA

Kyrie Irving Stars In New Foot Locker Ad

Foot Locker today unveiled a new TV spot starring Cavaliers G Kyrie Irving and focusing on his signature Nike shoe, the Kyrie 1. In the ad from BBDO, Irving appears alongside actor and rapper Ice-T. The 30-second spot is part of the retail chain's national marketing campaign titled, "It Must Be ...

Tags: Marketing and Sponsorship, NBA

Under Armour Files Suit Against Skechers

Under Armour has "filed a federal suit against Skechers, alleging the California-based shoe and apparel company violated copyright protections by copying the look and feel of its 'Protect This House. I Will' ads -- right down to the music," according to Jeff Barker of the Baltimore SUN. The ...

Tags: Under Armour, Skechers, Marketing and Sponsorship

Godiva Signs First Athlete Endorser In Wozniacki

Tennis player Caroline Wozniacki is "finally getting the chocolate deal of her dreams," becoming Godiva's first athlete endorser, according to Monica Langley of the WALL STREET JOURNAL. After reaching the U.S. Open final in '14, Wozniacki "garnered newfound appeal with corporate sponsors." When her ...

Tags: Marketing and Sponsorship

Lowry, Sport Chek Announce Two-Year Deal

Retailer Sport Chek on Monday announced a two-year partnership with Raptors G Kyle Lowry, marking the 28-year-old's first endorsement deal with a Canadian company. As part of the agreement, for which financial terms were not disclosed, Lowry becomes the face of #MyNorth -- the sporting goods retaile ...

Tags: Marketing and Sponsorship, Canadian Tire

Chicagoland Promotion Offers Full Refund

Chicagoland Speedway this afternoon will announce a promotion where any fan who purchases an A-I section ticket to Chicagoland's Sept. 20 Sprint Cup race before the Daytona 500 on Feb. 22 will receive a full refund if Dale Earnhardt Jr. wins the 500. The promotion, which features price points betwee ...

Tags: Marketing and Sponsorship, Chicagoland Speedway

USOC Inks Deal With Dick's Sporting Goods

Dick’s Sporting Goods yesterday announced that it has "worked out a deal" with the USOC to "serve as the first official sporting goods retail sponsor to the USOC and Team USA," according to Teresa Lindeman of the PITTSBURGH POST-GAZETTE. Financial terms were not disclosed. Though mos ...

Tags: USOC, Marketing and Sponsorship, Dicks Sporting Goods

Marketplace Roundup

In Phoenix, Mike Sunnucks reported Axalta Coating Systems “will sponsor” the NASCAR Xfinity Series race on March 14 at Phoenix Int’l Raceway. The race will be called the Axalta Faster. Tougher. Brighter. 200. Axalta North America VP Nigel Budden said that the company “wants t ...

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Melo's Virtual Game Launches In N.Y. Subway

Learn more about KUMHO TIRES Knicks F Carmelo Anthony since last week has been part of a "virtual game of hoops -- with ordinary New Yorkers, down in the subway" as part of his deal with South Korea-based Kumho Tire , according to Robert Klara of ADWEEK. Kumho "set up a touchscreen ...

Tags: Marketing and Sponsorship, Kumho Tires

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