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Nike Re-Signs Odell Beckham Jr. To Brand's Most-Lucrative NFL Player Deal To Date

Published in SportsBusiness Daily on 05 / 24 / 17

Nike's new contract with Giants WR Odell Beckham Jr. is "believed to be worth" more than $29M over five years and is "by far the most lucrative endorsement deal for a NFL player to date," according to sources cited by Nick DePaula of NICEKICKS.com. If certain triggers are met, the deal could "escala...

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Tags: Marketing and Sponsorship, New York Giants, Nike, Adidas

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Earnhardt Leads NASCAR Drivers On Social

Dale Earnhardt Jr. has had more interactions and views on his social media posts "than all other NASCAR drivers combined so far this year," according to data from social media firm Hookit cited by Bob Pockrass of ESPN.com. His social media value from Feb. 23-March 1 (Daytona 500 was Feb. 26) wa ...

Tags: NASCAR, Marketing and Sponsorship

NBA Creates New License For Bow/Neckties

FORBES' Jason Belzer noted the NBA has entered a licensing partnership with the 15-year-old entrepreneur Moziah "Mo" Bridges and his Memphis-based company, Mo’s Bows, which "manufactures handmade bow and neckties." The agreement, which was "initiated by the league, grants Mo’s the rights ...

Tags: Marketing and Sponsorship, NBA

Marketplace Roundup

In Charlotte, Katherine Peralta notes Panthers QB Cam Newton's signature limited edition cleats -- the Under Armour C1N MC LE -- are "currently available on Eastbay and are also selling on UA.com this week." They retail for $170. The four limited-edition styles are "replicas of some of Newton's pre- ...

Tags: Marketing and Sponsorship

FedEx-PGA Tour Deal Has Exclusivity Clause

The PGA Tour's 10-year extension with FedEx includes a "category exclusivity clause," which will "keep players from participating" in the season-long FedExCup race if they have endorsement deals with one of FedEx’ competitors, according to sources cited by Rex Hoggard of GOLFCHANNEL.com. PGA ...

Tags: Marketing and Sponsorship, FedEx, PGA Tour

McIlroy To Play TaylorMade Equipment

Rory McIlroy has signed a 10-year, $100M deal with TaylorMade to "use the firm's clubs, ball and golf bag," which is believed to be the company's "biggest fiscal commitment to any golfer," according to Ewan Murray of the GUARDIAN. McIlroy had been "without an equipment contract since the end of last ...

Tags: Marketing and Sponsorship, TaylorMade Golf

NBC Working On Super Bowl-Olympics Ads

Advertising execs are "suggesting NBC will work with them to make the glitzy ads work" in both the Feb. 4 broadcast of Super Bowl LII and the company's telecast of the PyeongChang Games, which are "slated to follow just four days later," according to Brian Steinberg of VARIETY. A single media c ...

Tags: Marketing and Sponsorship, NBC

Clips Work Sponsor Into D-League Team Name

The Clippers are "closing in on an announcement that would establish Agua Caliente Casino Resort ... as the title sponsor of the club's looming D-League affiliate in a unique naming arrangement," according to sources cited by Marc Stein of ESPN.com. The official name of the team, which is set to deb ...

Tags: Los Angeles Clippers, Marketing and Sponsorship

Louisville Slugger Retiring Jeter's Bat Model

The Yankees will retire Derek Jeter's No. 2 this weekend, but it is not the only retirement connected to the former player. The Louisville Slugger P72, the only bat used by Jeter in his pro career, will become the only model number that the bat maker has ever retired in its 133-year existence. After ...

Tags: Marketing and Sponsorship

FIFA Look To Attract New Brands After Scandal

FIFA has been "trying to persuade" brands to come on as sponsors "after so many were scared off by the corruption that plagued" former President Sepp Blatter's era, according to Rob Harris of the AP. FIFA's leadership was able to start its congress week in Bahrain by "trumpeting the arrival of ...

Tags: Marketing and Sponsorship, FIFA

PGA Tour, FedEx Sign 10-Year Renewal

The PGA Tour and FedEx have signed a 10-year sponsorship renewal of the FedExCup. The deal, which runs through '27, is the Tour’s most lucrative sponsorship. Financial terms of the renewal were not disclosed, but PGA Tour Commissioner Jay Monahan said that the FedExCup’s current $35M in ...

Tags: Marketing and Sponsorship, FedEx, PGA Tour

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