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Published in SportsBusiness Daily on 01 / 29 / 15

Hearing NHL furious over expansion story by @rwesthead at @TSN_Sports quoting NHL owner. Bettman read article verbatim to NHL Board of Gov. — Allan Walsh (@walsha) January 29, 2015 NFL Injury data shows concussions down 25% from 2013. Hopeful news; if only if we could trust pl...

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01/21/15
Gillette Doesn't Renew Ovechkin Deal

Capitals RW Alex Ovechkin's four-year contract  with Procter & Gamble's Gillette brand ended Dec. 31, but the two sides are "exploring ways to collaborate again in the future," according to Ian Oland of independent blog RUSSIAN MACHINE NEVER BREAKS. Among Ovechkin’s responsibili ...

Tags: Marketing and Sponsorship, Gillette

01/21/15
NBAers Using Their Brand For Social Causes

ESPN’s “The Grantland Basketball Hour” featured a discussion about social activism among NBA players at a time when marketing and branding is so important. ESPN’s Bill Simmons said, “When we think about (Bill) Russell's generation, it's very socially conscious, cared ab ...

Tags: Marketing and Sponsorship, NBA

01/20/15
PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

01/20/15
Mechanix Wear, NASCAR Renew Sponsorship

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is valued in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored ...

Tags: Marketing and Sponsorship, NASCAR

01/20/15
Bright Nike Apparel Turns Heads At Aussie Open

Nike's "huge troupe of performers" at the Australian Open is outfitted in apparel "designed to make an 'unapologetic visual statement' and give wearers a competitive advantage via 'disruptive patterns,'" according to Liam Mannix of the SYDNEY MORNING HERALD. The collection, "apparently inspired by M ...

Tags: Nike, ATP, Australian Open, Marketing and Sponsorship

01/20/15
A-B Super Bowl Push Looks To Social Media

Anheuser-Busch is "stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of drinkers," according to Michael Barris of MOBILEMARKETER.com. A-B is "putting resources into engaging millennials on social before, during and af ...

Tags: Marketing and Sponsorship, Super Bowl, Anheuser Busch

01/20/15
LPGA's Pancake Signs Deal With Waffle House

GOLFWEEK's Beth Ann Nichols reports golfer Brooke Pancake has "announced Waffle House as her newest sponsor." Pancake, who is entering her third year on the LPGA, will "visit Waffle House restaurants throughout the country while traveling ... and carry the chain's logo on her bag." She also will be ...

Tags: Marketing and Sponsorship

01/20/15
Marketplace Roundup

In Boston, Gayle Fee noted the BodyArmor-themed party bus for Patriots TE Rob Gronkowski "was banned from Gillette Stadium" for Sunday's AFC Championship. Gronkowski has invested in the sports drink , but the NFL "gives Pepsi the exclusive right to promote its soft drinks inside the stadium," so th ...

Tags: Marketing and Sponsorship

01/19/15
Lynch's Gold Cleats Not Allowed

Seahawks RB Marshawn Lynch "planned to wear" a pair of gold Nike cleats in yesterday's NFL Championship game against the Packers, but the NFL "found out" and threatened to eject him from the game if he wore them, according to Fox' Jay Glazer. The league "actually contacted the Seahawks and threatene ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

01/19/15
Quaker Oats Extends Kit Deal With Fire

The Fire and jersey sponsor Quaker Oats "are staying together," as the Chicago-based company extended its partnership, "keeping Quaker on the front of the franchise’s jersey after their previous deal had expired," according to sources cited by Brian Sandalow of the CHICAGO SUN-TIMES. Quak ...

Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

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