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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Judge Selected As "MLB: The Show 18" Cover Athete

Sony yesterday announced Yankees RF Aaron Judge will be the cover athlete for Sony's "MLB: The Show 18" after "teasing the announcement throughout the day," according to Chris Cwik of YAHOO SPORTS. The news "shouldn’t come as a major surprise." Sony's teaser "contained the phrase 'The Fut ...

Tags: Marketing and Sponsorship, Sony, MLB, New York Yankees

Cowboys, Eagles Dominate NFL Sales Lists

Two NFC East rivals, the Cowboys and Eagles, are the best-selling teams for merchandise through the first half of the NFL season, while their starting QBs are battling it out for the top spot among players. Across Fanatics' e-commerce sites since Sept. 7, including NFLshop.com and Fanatics.com, the ...

Tags: Marketing and Sponsorship, NFL

Sponsor Issues Forcing NASCAR Drivers Out

Driver Matt Kenseth recently  announced he will be stepping away from NASCAR at the end of '17 , becoming the "odd man out in a free agency period that has focused far more on salaries and sponsorship than talent," according to Jenna Fryer of the AP. But Kenseth is "hardly alone" in the Monster ...

Tags: Marketing and Sponsorship, NASCAR

USA Network Uses Bowyer To Promote Show

. @USA_Network 's @DamnationTV premiers tomorrow, 11/7 at 10p ET & we're celebrating w/ a new paint scheme at Phoenix! https://t.co/YKv3uywk6H pic.twitter.com/ZrpZt1jHV2 — Stewart-Haas Racing (@StewartHaasRcng) November 7, 2017 USA Network is attempting to "generate atte ...

Tags: Marketing and Sponsorship, NASCAR, USA Network

Papa John's Evaluating NFL Sponsorship

Papa John's is "evaluating" its NFL sponsorship in the "wake of declining television football viewership, which the company has blamed in part on the national anthem protests ," according to Jargon & Beaton of the WALL STREET JOURNAL. Top execs at the QSR said that they are in "weekly disc ...

Tags: Marketing and Sponsorship, Papa Johns, NFL

Wendy's Not Renewing Deal With Crew

The Crew’s potential relocation to Austin after the '18 season "cost the team a sponsor" when Ohio-based Wendy’s announced the QSR will "not renew its partnership" with the team, according to Andrew Erickson of the COLUMBUS DISPATCH. The sponsorship began this year, but Wendy's Senior Co ...

Tags: Marketing and Sponsorship, Wendys, Columbus Crew

Marketplace Roundup

USA TODAY's Nick Schwartz wrote Nike has had a "nightmare start to an eight-year deal" as the NBA's official jersey outfitter. A fourth player on Friday "had his jersey tear during competition." 76ers F Ben Simmons' jersey was ripped in "half under the basket following a tug" by Pacers G L ...

Tags: Marketing and Sponsorship

CBS Chief: No Sponsors Have Pulled Spots From NFL

CBS Chair, President & CEO Les Moonves on Thursday said that he "doesn't know of one sponsor who has pulled spots from the NFL" stemming from the protests during the national anthem, according to Jeanine Poggi of AD AGE. Moonves during CBS' Q3 earnings call said, "It's still the best t ...

Tags: Marketing and Sponsorship, CBS, NFL

Miller Lite Reducing Presence On No. 2 Next Year

Miller Lite will extend its longstanding deal with Team Penske's No. 2 Ford in the Monster Energy NASCAR Cup Series, but the brewer will reduce its footprint next year. Miller will have 11 primary paint schemes in ’18 for Brad Keselowski's ride. The brewer, which has won 65 total r ...

Tags: Marketing and Sponsorship, MillerCoors

Mid America Mortgage Brand To Sponsor No. 43

Monster Energy NASCAR Cup Series team Richard Petty Motorsports on Friday will announce a new sponsor in Mid America Mortgage Inc. brand Click ‘n Close, according to sources. The move will help fill the sponsorship void left in the wake of Smithfield Foods’ departure. Terms of the deal w ...

Tags: Marketing and Sponsorship

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