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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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12/10/14
Marketplace Roundup

The WALL STREET JOURNAL's Rachel Bachman notes in an era when many athletes "have become obsessed with nutrition," Packers QB Aaron Rodgers' routine of drinking grape or orange soda after every game "reveals a surprising truth: Many high-level athletes not only drink the occasional soda, they use it ...

Tags: Marketing and Sponsorship

12/09/14
ESPN To Sell Ads Via Web-Based Auction

ESPN will begin selling some ads for "SportsCenter" through "a Web-based auction," with 30-second spots airing "during telecasts on a giant video wall" on the show's new set, according to Shields & Marshall of the WALL STREET JOURNAL. The move is "among the most aggressive steps yet by a TV netw ...

Tags: Marketing and Sponsorship, ESPN

12/09/14
Univ. Of Oregon Signs With Fermata

The Univ. of Oregon for the better part of three decades has operated its own trademark licensing program. And the school, with a big assist from Nike, had done pretty well, making between $4-5M in licensing revenue last year. That level of income would rank UO near the top 10 universities in licens ...

Tags: Marketing and Sponsorship

12/09/14
NFL Off-Field Issues Have Marketers Shying Away

Related stories : Some NFL Advertisers Ask To Be Taken Off Ravens, Vikings Games P&G Pulls Out Of Breast Cancer Awareness Initiative After NFL Issues NFL's Anderson: Sponsors Hanging Tight After Recent Issues Cowboys' Joseph Randle Goes From Underwear Thief T ...

Tags: Marketing and Sponsorship, NFL

12/09/14
Ad Age Names UA Marketer Of The Year

Under Armour's sales "are on fire, thanks to a groundbreaking women's campaign, smart PR and a take-no-prisoners approach embodied" by UA Founder, Chair & CEO Kevin Plank, according to a cover story by E.J. Schultz of AD AGE. The publication named UA its Marketer of the Year. The company "is on ...

Tags: Under Armour, Marketing and Sponsorship

12/09/14
Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

12/09/14
UNLV Athletics Shifts Marketing Strategy

UNLV's athletic department "hopes to make its sports sponsors into sports marketing partners," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. UNLV Associate AD/External Relations Darryl Seibel said that the school's "goal is to have corporate sponsors such as Findlay Toyota or Boyd Gaming C ...

Tags: Marketing and Sponsorship

12/09/14
Marketplace Roundup

ESPN.com's Darren Rovell reports the uniforms for all four teams in the College Football Playoff will feature a "diamond-colored swoosh," which Nike notes "symbolizes the teams' goal: a diamond championship ring." Nike sponsors all four teams -- Alabama, Oregon, Florida State and Ohio State. Orego ...

Tags: Marketing and Sponsorship

12/08/14
Mylan Extends WTT Sponsorship Through '17

Pharmaceutical company Mylan is extending its title sponsorship of World TeamTennis through '17 and will promote around the circuit’s 40th season next year. With the extension, Mylan will become the longest-running title sponsor for WTT, founded and owned by Int'l Tennis HOFer Billie Jean ...

Tags: Marketing and Sponsorship

12/08/14
Reebok Sees UFC Deal As Portal Into Tough Fitness Biz

Reebok believes that its new deal with UFC "will give it a bigger foothold in what it calls the 'tough fitness' business," according to Matt Juul of BOSTON.com. The company in the past has partnered with organizations such as Crossfit and Spartan Race, and Reebok Brand President Matt O'Toole ...

Tags: UFC, Reebok, Marketing and Sponsorship

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