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The Daily's Hot Reads For Wednesday: A Pair Of Aces

Published in SportsBusiness Daily on 10 / 01 / 14

The HOUSTON CHRONICLE's John McClain writes of Cowboys Owner Jerry Jones and Texans Owner Bob McNair , "They have different personalities and management styles, but both are passionate about football and the NFL. They're respected voices who serve on league committees and believe they should do ...

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01/19/11
F1 Paint Scheme Could Be Trouble In Canada

The Renault F1 team's new "historic black and gold paint scheme may cause some headaches" for the team during the June 12 Canadian Grand Prix, as having its car "look even remotely similar to a cigarette pack likely violates Canada's ban on tobacco advertising," according to Jeff Pappone of the GLOB ...

Tags: Formula One, Motorsports, Marketing and Sponsorship

01/19/11
Marketplace Roundup

The WALL STREET JOURNAL’s Loretta Chao noted China’s “self-promotional ad announced earlier this week has finally been unveiled” on six screens in Times Square. One part of the ad titled “Thrilling Chinese Athletics” includes a photo of Rockets C Yao Ming and “other athletes standing in front of the ...

Tags: Marketing and Sponsorship

01/18/11
McDonald's Extends U.S. Deal With NHL

McDonald's has finalized a "one-year extension with the NHL to maintain its rights as the league’s American quick-service restaurant" through the '10-11 season, according to Fred Dreier of SPORTSBUSINESS JOURNAL. Under the "media-heavy deal, McDonald’s becomes title sponsor of NBC’s inaugural 'Hocke ...

Tags: Marketing and Sponsorship, NHL, McDonalds

01/18/11
Jets Gear Flying Off Shelves

Retailers in northern New Jersey said yesterday that following the Jets' victory over the Patriots, they are "seeing a pickup in sales of hats, T-shirts and $80 jerseys -- especially No. 6 Mark Sanchez jerseys -- and they expect to get more delivered over the next few days," according to Richard New ...

Tags: New York Jets, Marketing and Sponsorship

01/18/11
Names and Faces

Brett Favre has filed his retirement papers with the NFL, and USA TODAY's Sean Leahy reported Favre's official website "sent out an e-mail on Sunday night advertising 'Thanks for the Memories' merchandise." Fans "can buy signed 18x24 posters of him in uniforms of the Jets, Vikings and Packers as wel ...

Tags: Marketing and Sponsorship

01/17/11
NBCU Grants BMW Olympics Exclusivity

NBC Universal has “lined up a second major automotive sponsor to support its coverage” of the ’12 London Games by “signing BMW Group as the exclusive foreign-brand carmaker,” according to Anthony Crupi of ADWEEK. The agreement “marks the first time that NBCU has granted foreign-automotive exclusivit ...

Tags: Marketing and Sponsorship, Olympics, NBC, BMW Inc.

01/17/11
Use Of College Athletes In Ads Gains Steam

There is the "distinct possibility" that the idea of colleges using student-athletes' likenesses in sponsor promotions "will come up for vote among Division I membership in April," according to Jerry Briggs of the SAN ANTONIO EXPRESS-NEWS. The concept was discussed last week during the 105th NCAA Co ...

Tags: Marketing and Sponsorship, NCAA

01/17/11
Marketplace Roundup

In N.Y., Rob Mahoney wrote the NBA's "latest marketing foray not only lacks the charm of previous endeavors, but actually borders on creepy in its attempt at capturing the surreal." Viewers "dive into" Thunder F Kevin Durant's past  to "watch an apparent time traveler pretend to inform Durant of ...

Tags: Marketing and Sponsorship

01/14/11
Yum! Brands Extends Kentucky Derby Sponsorship

Churchill Downs and Yum! Brands announced a five-year extension of their deal for presenting sponsorship of the Kentucky Derby, which was first signed in '06. The race will continue to be run as the Kentucky Derby presented by Yum! Brands. The purse of the Derby will remain $2M guaranteed, unaffe ...

Tags: Marketing and Sponsorship, Churchill Downs Inc., Yum Brands

01/14/11
CarMax To Make Super Bowl Debut

Used-car retailer CarMax "will make its first national splash" in the Super Bowl with two 30-second spots during Fox' Feb. 6 broadcast of Super Bowl XLV, according to Rupal Parekh of AD AGE. CarMax VP/Creative Marketing & Advertising Laura Donahue declined to "address specifically" how much ...

Tags: Fox, Marketing and Sponsorship

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