Featured Story

Dr Pepper Bringing Back Fictional Vendor Larry Culpepper For College Football Campaign

Published in SportsBusiness Daily on 08 / 30 / 16

Dr Pepper for the third straight year will use fictional concessions vendor Larry Culpepper as the face of its "annual college football pitch, anchoring a multi-platform ad campaign" across national TV, social media and print, according to Anthony Crupi of AD AGE. The character will be "featured in ...

Read More

Tags: Marketing and Sponsorship, Dr Pepper Snapple Group

More Stories

ATP Launches New Global Campaign

The ATP this week is launching a new global promotional campaign to be featured throughout the ’13 ATP World Tour season, which begins with tournaments in Chennai, India; Doha, Qatar; and Brisbane, Australia. The multi-million dollar campaign features more than 70 players, including establishe ...

Tags: Marketing and Sponsorship, ATP

Chick-Fil-A Focuses On College Football Sponsorship

There are companies that hold naming-rights sponsorships for college bowl games who “seem fine with just having their name on them, doing little to use it to try to pick up new customers,” but that “can't be said" for Chick-fil-A, which has sponsored the former Peach ...

Tags: Marketing and Sponsorship

Ovechkin, Gillette Renew Endorsement Deal

Gillette has renewed its endorsement deal with Capitals LW Alex Ovechkin through ’14, coinciding with the Sochi Games. Ovechkin will continue to serve as a global ambassador for the brand, a role he has held since first partnering with Gillette in '10. IMG Senior VP & Managing Di ...

Tags: Marketing and Sponsorship, NHL, Gillette

CFB Playoff Expected To Raise Sponsor Cost

This is the next-to-last college football season in the current BCS structure, which means it also is the next-to-last season that title sponsors -- Allstate, Discover, Tostitos and Vizio -- will pay the current $15-20M a year for their bowl entitlements. Kantar Media projects that title sponsorship ...

Tags: Marketing and Sponsorship

Christmas Brings New NBA Ads

The NBA's Christmas Day marathon of games "always produces a wave of new advertisements," and Tuesday's quintuple-header "brought new spots" from Thunder F Kevin Durant and Clippers G Chris Paul, according to Ben Golliver of SI.com. Other recent spots starring Clippers F Blake Griffin and Heat F ...

Tags: NBA, Marketing and Sponsorship

Favor Hamilton Dropped By Wisconsin Group

The Wisconsin Potato & Vegetable Growers Association has "revoked its contract" with spokesperson and former U.S. Olympic runner Suzy Favor Hamilton after she confirmed she worked as an escort, according to the AP. The association's BOD cited the "moral turpitude clause in the contract, saying t ...

Tags: Marketing and Sponsorship

Las Vegas Bowl Looking For New Sponsor

The Maaco Bowl Las Vegas "will have a new sponsor next year," according to Mark Anderson of the LAS VEGAS REVIEW-JOURNAL. The bowl's "four-year contract with Maaco ends" after Saturday's Boise State-Washington game at Sam Boyd Stadium. Maaco Bowl Exec Dir Dan Hanneke said that the automotive paint c ...

Tags: Marketing and Sponsorship

Dale Jr. Tops Die-Cast Sales List

Lionel NASCAR Collectables released its list of the best-selling die-cast cars of the year, and Dale Earnhardt Jr. holds “three of the top four die-casts this season, with his standard No. 88 Diet Mountain Dew Chevrolet out-selling all the rest,” according to Jeff Gluck of SBNATION.com. ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

AD AGE’s Michael McCarthy noted MetLife, which holds the naming rights to the stadium shared by the Jets and Giants, is “already gearing up to market its role in the first cold-weather Super Bowl at an open-air venue on Feb. 2, 2014.” The company is “sending a ...

Tags: Marketing and Sponsorship

Wendy's Signs Dick Vitale For Ad Campaign

Wendy’s has signed ESPN’s Dick Vitale to be featured in a new campaign the QSR is running around its “Baconator” and “Son of Baconator” hamburgers. Financial details were not disclosed, but the deal will feature a television and radio campaign to air in seven nort ...

Tags: Marketing and Sponsorship, Wendys

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug