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Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

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Tags: Marketing and Sponsorship, NASCAR

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Verizon's Market Insights Division Helping Teams

Verizon's Precision Market Insights division aims to offer a look into sponsorship ROI for sports clubs and venues, with the idea being to help franchises and facilities "learn more about event attendees, connecting the dots between sponsor messages at the game and visits to sponsor locations afterw ...

Tags: Verizon, Marketing and Sponsorship

Home Depot Sorry For "GameDay" Tweet

The Home Depot is apologizing for a tweet it posted for promoting ESPN's "College GameDay" program that "featured a person in a monkey suit sitting between two black drummers, with the caption: 'Which drummer is not like the others?,'" according to Carla Caldwell of the ATLANTA BUSINESS CHRONICLE. T ...

Tags: Marketing and Sponsorship

Nike, Adidas Going Camouflage

Nike on Thursday released images of "camouflage-print uniforms" that the Oregon and Georgetown men's basketball teams will wear in Friday night's Armed Forces Classic in South Korea, according to Darren Rovell of ESPN.com. The fronts of the jerseys "have American flags on the shoulders, while the ba ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

AD AGE's Michael McCarthy reported Jaguar's ad campaign for its new F-Type Coupe, which will lead up to an ad running during the third quarter of Fox' Super Bowl XLVIII broadcast, begins on Sunday "with a 30-second teaser" from in-house ad agency Spark 44 called "Disruption." The spot "will air on N ...

Tags: Marketing and Sponsorship

Fox Offering FS1 Advertisers Make Goods

Fox Sports has been offering make goods "in some high-profile sports events" on Fox "as it looks to compensate" for FS1 ratings shortfalls, according to Jeanine Poggi of AD AGE. Some FS1 advertisers said that they are being "offered time in Fox broadcasts such as college football games and pre-game ...

Tags: Marketing and Sponsorship, Fox

Jaguar To Make Super Bowl Advertising Debut

Jaguar this morning in N.Y. announced that it has bought Super Bowl advertising for the first time and will use it to help launch its F-Type Coupe. Jaguar said it purchased a 30-second spot in the second half of Fox' Feb. 2 broadcast of Super Bowl XLVIII and added its U.S. sales were up 36% this yea ...

Tags: Marketing and Sponsorship

Report: UA Signs 10-Year Deal With Navy

Under Armour has "signed a 10-year deal to outfit" the Naval Academy's varsity and club sports teams beginning on July 1, according to sources cited by ESPN's Darren Rovell. Navy's first football game "wearing Under Armour uniforms will be on Labor Day weekend next year" against Ohio State. Navy is ...

Tags: Marketing and Sponsorship, Under Armour

Kane, Toews Top NHL Players Jersey Sales

Blackhawks RW Patrick Kane had the top-selling player jersey on shop.NHL.com for the month of October after finishing last season with the fifth-best selling jersey . Kane’s teammate, C Jonathan Toews, ranked No. 2 for the month of October after leading all players last season. Flyers C ...

Tags: Marketing and Sponsorship, NHL

COC Inks Deal With Adidas, Canadian Tire

The Canadian Olympic Committee yesterday announced an eight-year agreement with Canadian Tire and adidas "to feature COC-themed boutiques in Sport Chek and Canadian Tire stores," according to Morgan Campbell of the TORONTO STAR. COC CEO Chris Overholt "realizes peddling Olympic gear is always diffic ...

Tags: Marketing and Sponsorship, Canadian Tire

Under Armour Pushing Women's Apparel

U.S. skier and Under Armour endorser Lindsey Vonn is "poised to be the face of an ad campaign this fall for the athletic company's 'Infrared' cold-weather gear," according to Michael McCarthy of AD AGE. Marketing firm DLB President Darcy Bouzeos said that Vonn has the "most marketing buzz by far" he ...

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