Featured Story

2014 SBJ/SBD Reader Survey Seeks Your Input On Sports Business

Published in SportsBusiness Daily on 10 / 24 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. Some of the questions that you will find in this year's survey are...

Read More

Tags: People and Pop Culture

More Stories

Joe DiMaggio Merchandise Line To Debut Next Year

The estate of Joe DiMaggio has signed a deal to put the late Baseball HOFer’s “name and likeness on a slew of new merchandise that's planned to launch next year,” according to James Covert of the N.Y. POST. MODA Licensing President & CEO Michelle Alfandari said that “an assortment of trading car ...

Tags: Baseball, Marketing and Sponsorship

Chalone Vineyard Official Wine Of PGA Of America

Chalone Vineyard, a California-based Diageo brand, has signed a three-year deal to be the official wine of the PGA of America. The sponsorship will enable Chalone to integrate its wines into PGA of America events, while also gaining access to the group’s 27,000 PGA pros and the 10,000 PGA-staff ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

The Yankees last week “signed a 15-year lease for the 2,000-square-foot storefront in the landmark Paramount Building at 1501 Broadway, the same tower that houses Bubba Gump Shrimp Co. and the Hard Rock Café” in Times Square. Newmark Knight Frank broker Jeffrey Roseman, who represented landlord Para ...

Tags: Marketing and Sponsorship

Celebrities Omnipresent In Super Bowl Ads

Several Super Bowl advertisers are featuring celebrities in their ads during Sunday's broadcast, including Justin Bieber and Kim Kardashian, but the "risk for Super Bowl advertisers is that their message gets lost in the star's glare," according to Emily Steel of the WALL STREET JOURNAL. Snickers, w ...

Tags: Fox, Football, Marketing and Sponsorship

Social Media Changes Super Bowl Ad Game

Many Super Bowl advertisers view this Sunday's game as a "tipping point for traditional media and social media," according to a money section cover story by Bruce Horovitz of USA TODAY. Advertisers' "social-networking lead-up and follow-up to their game ads are going non-stop on Facebook, Twitter, Y ...

Tags: Marketing and Sponsorship, Fox

Dept. Of Defense To Air Military-Only Super Bowl Ad

The U.S. Dept. of Defense's Federal Voting Assistance Program is “gearing up for a Super Bowl effort of its own," but the PSA "won't show up alongside ads from Pepsi, Coca-Cola or Budweiser” during Fox' coverage of the game Sunday, according to Brian Steinberg of AD AGE. The commercial is “aimed at ...

Tags: Football, Marketing and Sponsorship, NFL

Super Bowl XLV In-Game Ad Rundown

Fox has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLV. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime ( THE DAILY ) ...

Tags: Marketing and Sponsorship, NFL

Rodgers, Polamalu Could Cash In With Super Bowl Rings

Packers QB Aaron Rodgers "stands to gain the most from a Super Bowl ring -- as much as $3M a year in new endorsement deals," according to Baker Street Advertising Exec VP & Exec Creative Dir Bob Dorfman in his pre-Super Bowl marketability report. With Patriots QB Tom Brady and Colts QB Peyton Ma ...

Tags: Pittsburgh Steelers, Green Bay Packers, NFL, Marketing and Sponsorship

NFL Shop Offers No Shortage Of Super Bowl Merch

The NFL Shop at the Dallas Convention Center gives fans the “ability to browse anything you could think to slap a Super Bowl logo on,” according to Thomas Rozwadowski of the GREEN BAY PRESS-GAZETTE. The 30,000-square-foot league-sanctioned store features “more than 200,000 pieces of merchandise and ...

Tags: NFL, Football, Green Bay Packers, Pittsburgh Steelers, Marketing and Sponsorship

Mahan Wearing Sun Life Financial Mark On Cap

Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who won ...

Tags: Marketing and Sponsorship, Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug