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Target Signs Multiyear Deals To Become MLS Partner, Minnesota United Jersey Sponsor

Published in SportsBusiness Daily on 01 / 19 / 17

Target has signed a multiyear deal with MLS to become an official partner of the league in what the Minnesota-based retailer is calling its largest-ever push into team sports. The company also has signed a multiyear deal with expansion club Minnesota United to put its bullseye logo on the front of t...

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Tags: Marketing and Sponsorship, Target, MLS

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Wheels & Deals

SPORTSBUSINESS JOURNAL's Tripp Mickle reports NASCAR has "signed a multiyear sponsorship deal with Sherwin-Williams, adding its first official blue-chip sponsor in five years." The deal, which sources valued at more than $2M per year, "gives NASCAR its first official paint partner." Sherwin-William ...

Tags: Marketing and Sponsorship, NASCAR

Mercury Proudly Promoting Brittney Griner

WNBA Mercury C Brittney Griner has “generated large-scale excitement that will require the Mercury to strike a delicate balance: using the rookie to promote the league’s fan base without putting too heavy a demand on her broad shoulders,” according to Paola Boivin of the ARIZONA RE ...

Tags: Phoenix Mercury, WNBA, Marketing and Sponsorship

Front Row Gets Image Boost With Wins

Survival in NASCAR is "all about attracting sponsors" and following Front Row Motorsports' one-two finish behind David Ragan and David Gilliland at last week's Sprint Cup Series Aaron's 499 at Talladega Superspeedway, the team now has "something tangible to market," according to Rick Bonnell of the ...

Tags: Marketing and Sponsorship, NASCAR

Heat Stars Again Making Headlines For Fashion

NBA players are once again making headlines for their fashion choices during the postseason, and Lucky Magazine Contributing Style Editor Lori Bergamotto said the trend this year has these "strong, tall, confident men looking for more of a feminine side to their clothing." Bergamotto noted Heat F C ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

Companies Remain Behind Tebow

Jockey, TiVo, FRS and Nike are “so far standing by” Tim Tebow following his release last week from the NFL Jets, according to Michael McCarthy of AD AGE. TiVo Corporate Communications Dir Steve Wymer said, "Tim's relationship with TiVo has always been intended to go beyond football and i ...

Tags: Marketing and Sponsorship, NFL

PwC Serving As Lone "Proud Partner" For Players

The Players Championship opens today with PricewaterhouseCoopers serving as the only “proud partner” for the PGA Tour’s marquee event. It is the second straight year that The Players has had a single proud partner. The tournament’s partner list used to number three -- Swiss b ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

Canadian Skins Game Loses Title Sponsor

The Skins Game, an "annual fixture on the Canadian golf calendar for the last 20 years, will not be played this year and has been placed on hiatus until a new title sponsor can be found," according to Brad Ziemer of the VANCOUVER SUN. Telus, which had sponsored the event since '01, "decided not t ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

Steelers S Ryan Clark yesterday said that Redskins QB Robert Griffin III is the young NFL player currently with the best commercial. Referencing adidas' ad that promotes Griffin's return to the field for the start of the season, Clark said, "You talk about a great commercial, this guy makes me want ...

Tags: Marketing and Sponsorship

Zaxby's Signs Sponsorship Deal With 25 Colleges

Zaxby's has struck sponsorship deals with 25 universities in an effort to market itself as the official chicken of college sports. The deals were brokered by IMG College. The restaurant chain, which is based in Athens, Ga., has 570 locations across 13 states, most of them in the Southea ...

Tags: Marketing and Sponsorship

Arsenal, Puma Strike Record Kit Deal

EPL club Arsenal has agreed to the "biggest kit deal in English football with sports giants Puma,” according to John Cross of the London DAILY MIRROR. The five-year agreement is worth more than $46.5M (all figures U.S.) annually. It is worth more than Liverpool’s new $38.8M-per-year cont ...

Tags: Marketing and Sponsorship, English Premier League, Soccer

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