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Dr Pepper Bringing Back Fictional Vendor Larry Culpepper For College Football Campaign

Published in SportsBusiness Daily on 08 / 30 / 16

Dr Pepper for the third straight year will use fictional concessions vendor Larry Culpepper as the face of its "annual college football pitch, anchoring a multi-platform ad campaign" across national TV, social media and print, according to Anthony Crupi of AD AGE. The character will be "featured in ...

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Tags: Marketing and Sponsorship, Dr Pepper Snapple Group

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