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MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

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Tags: Marketing and Sponsorship, NASCAR, MillerCoors

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Callaway Golf Experimenting With Drones

Callaway Golf has been "capturing particularly innovative and unique photos on social media since the 2013 PGA Championship, when it integrated GoPro into its social media tool belt," according to Stephen App of SPORTTECHIE.com. Now Callaway has added a "remote controlled quadcopter drone." Callaway ...

Tags: Marketing and Sponsorship, Callaway Golf

Marketplace Roundup

In DC, Dan Steinberg noted many in the area are "obsessed with" the Netflix series "House of Cards," and L.A.-based comedian and writer Joe Mande about a month ago "cleverly combined" the show's title and imagery with the Wizards, creating a "House of Guards" motif featuring John Wall and Bradley Be ...

Tags: Marketing and Sponsorship

Brands Roll Out March Madness Campaigns

Villanova men's basketball coach Jay Wright appears in a 30-second spot for Dove Men+Care that is "part of a new campaign that launches this week and will run through the NCAA tournament," according to Michael Smith of SPORTSBUSINESS JOURNAL. Unilever, Dove's parent company, worked with BBH, N. ...

Tags: Marketing and Sponsorship, NCAA, Unilever

Nike Dominates NCAA Tourney Representation

Nike and its affiliated brands sponsor 45 of the 68 teams in the NCAA men’s basketball tournament, down from 52 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 44 schools that wear Nike shoes, while one team wears Jo ...

Tags: Marketing and Sponsorship, Nike, Adidas, Russell Athletic, Under Armour

Lynx To Sign Jersey Deal With Mayo Clinic

The WNBA Lynx will announce later today that they have signed a marquee-level jersey deal with the Minnesota-based Mayo Clinic. Mayo also will be the team’s presenting partner for the upcoming '14 season, which begins on May 16. The deal includes in-arena court signage, and Mayo Clinic will a ...

Tags: Marketing and Sponsorship, Minnesota Lynx, WNBA, Mayo Clinic

Blackhawks Expanding Team Store

The Blackhawks "are expanding their store in the art deco office tower at Michigan Avenue and Wacker Drive," according to Micah Maidenberg of CRAIN'S CHICAGO BUSINESS. Wirtz Realty Senior VP Don Vitek said that the team is moving the store "from the southern end of the building ... closer to Wacker ...

Tags: Chicago Blackhawks, Marketing and Sponsorship, NHL

Marketplace Roundup

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Tags: Marketing and Sponsorship

Verizon Makes IndyCar Sponsorship Official

See the Free Listing for Verizon IndyCar on Friday formally announced that Verizon has signed on to become the new title sponsor of the IndyCar Series. The telecommunications company will continue to sponsor the award given to the pole winner at each race. The '14 Verizon IndyCar S ...

Tags: Marketing and Sponsorship, IndyCar, Verizon

UA Looks To Curry To Grow Basketball Biz

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Tags: NBA, Under Armour, Marketing and Sponsorship

Auburn's Under Armour Ties Questioned

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