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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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A-Rod Endorses Vita Coco, Invests In Competitor

Coconut water brand Vito Coco announced yesterday that it has signed Alex Rodriguez to an endorsement deal , but officials with rival Zico claim that the Yankees 3B "is an investor in their company," according to Darren Rovell of CNBC.com. Zico CEO Mark Rampolla said that he "was surprised when he ...

Tags: Marketing and Sponsorship, New York Yankees

EA Sports Could Lose Big With Canceled Season

The NFL lockout is now in its 90th day , and EA Sports “is forecasting a potential $80 million loss if the season is killed,” according to Bloomberg TV’s Deirdre Bolton. Bloomberg TV’s Michele Steele said EA Sports "could see a big chunk of its top line just vaporize from th ...

Tags: Marketing and Sponsorship, EA Sports

Marketplace Roundup

Queens Park Rangers is "parting company with shirt sponsor Gulf Air after three years, and is on the hunt for a replacement commercial partner to leverage its promotion" to the EPL. Sources said that the club is "in talks with a number of prospective new sponsors about a multimillion-pound deal." Gu ...

Tags: Marketing and Sponsorship

Castroneves Opens Door To More Endorsements

Izod IndyCar Series driver Helio Castroneves is “starting to navigate his path as a product endorser,” according to Gary Graves of USA TODAY. In May, Castroneves “began appearing in a series of broadcast, print and online ads for Shell and Pennzoil,” co-sponsors of his Team ...

Tags: IndyCar, Marketing and Sponsorship

Le Coq Sportif To Sponsor Tour's Yellow Jersey

French clothing manufacturer Le Coq Sportif is “making a return” to the Tour de France after a 24-year absence, and will “once again sponsor the yellow jersey in the race, replacing the current supplier Nike,” according to Shane Stokes of VELONATION.com. Le Coq Sportif ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

The Canadian Olympic Committee on Monday unveiled a series of new marks for all of its competition wear and merchandise. The new designs include the Canadian Olympic Team mark, with the maple leaf as the centerpiece, sitting above the Olympic rings encircled by a red oval border. The COC mark is a ...

Tags: Marketing and Sponsorship

Farmers Insurance To Sponsor Kahne In '12

Farmers Insurance signed a three-year deal late last week to become the primary sponsor of Hendrick Motorsports' No. 5 car, beginning in '12 when Kasey Kahne replaces Mark Martin as the car's driver. Sources said the deal makes Farmers the primary sponsor on the car for 22 races. Terms of the a ...

Tags: Marketing and Sponsorship, NASCAR

Steiner To Sell Memorabilia from Jeter's 3,000th

Yankees SS Derek Jeter moves more product than any other MLB player and has done so for at least a decade. Accordingly, more than 10 MLB licensees are combining to produce a variety of products as Jeter begins a 10-game home stand tonight in the Bronx, needing 14 hits to reach 3,000. Tops among t ...

Tags: Steiner Sports Marketing, Marketing and Sponsorship, New York Yankees

French Win Boosts Li Na's Marketability

Sports business analysts have interpreted Li Na's French Open victory “as a potential watershed moment for the growth of tennis in China in general as well as a launching pad for her own endorsement possibilities,” according to Allan Brettman of the Portland OREGONIAN. It also could ...

Tags: Marketing and Sponsorship, Tennis, Nike

Serves & Volleys

The WTA yesterday announced that BNP Paribas and Turkey-based bank Turk Ekonomi Bankasy will become joint title sponsors of the WTA Championships, which will be held in Istanbul from '11-13. Per the three-year deal, TEB-BNP Paribas becomes the event's official bank and will receive global exposu ...

Tags: Marketing and Sponsorship, Tennis

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