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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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NFL Debuts "Together We Make Football" Campaign

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Luck Trailing Top NFL Pitchmen

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Companies Making Mariano Rivera Retirement Items

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Tags: Marketing and Sponsorship, MLB, New York Yankees

UA Unveils Latest "Maryland Pride" Uniform

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Marketplace Roundup

In Milwaukee, Bill Glauber cites a Public Policy Polling survey as stating that Brewers LF Ryan Braun's "favorability plummeted to 15% in September" among Wisconsin voters, compared to 39% who "viewed him unfavorably." Braun in February '12 "was viewed favorably by 59% and unfavorably by 7%." F ...

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NAPA Drops Sponsorship Of Michael Waltrip Racing

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Tags: NAPA, Marketing and Sponsorship, NASCAR

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Tags: Twitter, Marketing and Sponsorship, MLB, New York Mets

Harvey Takes Knock As Endorser

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