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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 While YES and NYCFC announce partnership deal at presser, YES is showing Yankees Maga...

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03/28/11
Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors CMO Andy England last week "brashly predicted that not only will Coors Light surpass Anheuser-Busch's Budweiser this year, but that Miller Lite will leave Bud in the dust in 2012." England was speaking at a "pep-rally-like convention for distributors" in ...

Tags: Marketing and Sponsorship

03/25/11
Tebow Making Commercial Debut Next Week

Broncos QB Tim Tebow will make his "commercial debut next week as the first professional athlete to model Jockey underwear since Jim Palmer in 1980," according to Adam Schefter of ESPN.com. Tebow will wear the company's Staycool products and will be "featured in a blitz of magazine ads and televisio ...

Tags: Marketing and Sponsorship

03/25/11
Brady Leads New Under Armour Campaign

Watch a video of Brady's Under Armour shoot Under Armour launched a marketing campaign for its new "Charged Cotton" line on Thursday starring Patriots QB Tom Brady that includes "print ads, a ...

Tags: Marketing and Sponsorship, Under Armour

03/25/11
"First Take" Discusses MLB Jersey Sales List

MLB's list of top-selling jerseys for '10 was discussed on ESPN2's "First Take" Thursday, and ESPN.com's Jemele Hill said she was "really surprised" Yankees SS Derek Jeter topped the list . Hill: "I suppose I shouldn't have been because he is in New York, he is a Yankee and he's very high profile." ...

Tags: MLB, Baseball, Marketing and Sponsorship

03/25/11
Pirates, Phillies Get New Pennsylvania Lottery Games

The Pennsylvania Lottery this week launched new $5 games featuring the Pirates and Phillies in the "second go-round for each club," both of which are "tops among the state's professional sports teams in the amount earned through lottery licensing fees: about $2.45 million each," according to Jason C ...

Tags: Pittsburgh Pirates, Philadelphia Phillies, Marketing and Sponsorship

03/25/11
Marketplace Roundup

Watch The "Explore Minnesota" Spot In Minneapolis, Paul Walsh reports Twins C Joe Mauer sings a "few bars in a soon-to-be-released 'Explore Minnesota' commercial promoting tourism in the state." Mauer in the ad wears his catcher's gear and is "superimposed on a c ...

Tags: Marketing and Sponsorship

03/24/11
BYU Fans Snapping Up Gear Ahead Of Sweet 16

Sales of BYU basketball merchandise, particulary shirts and jerseys bearing star G Jimmer Fredette's No. 32, "have skyrocketed since BYU began enjoying one of the best seasons in their history, seriously challenging the tired old stereotype of Cougars fans as tightfisted cheapskates," according to a ...

Tags: Marketing and Sponsorship

03/24/11
2K Sports Reportedly Rejects Serena Ad

Watch Serena's "Top Spin 4" spot  Tennis player Serena Williams has filmed an ad for 2K Sports' "Top Spin 4" video game, but a video game blog reports the commercial "was actually rejected by the game's maker," according to Shari Weiss of the N.Y. DAILY NEWS. Williams appe ...

Tags: Marketing and Sponsorship, Tennis

03/24/11
EA Sports Getting Back Into Baseball?

EA Sports "has a deal with Major League Baseball in place" to create a new gaming franchise, which may be launched "sooner than anyone expected," according to sources cited by Jon Robinson of ESPN.com. The sources indicated that EA is "developing a new digital baseball game, complete with the MLB li ...

Tags: EA Sports, MLB, Marketing and Sponsorship

03/24/11
Marketplace Roundup

GE and the PGA Tour have signed a three-year marketing partnership that advances GE's healthymagination initiative, which will be showcased with on-site exhibits in the GE Pavilion at eight Tour stops this season. The GE Pavilion is debuting this week at the Arnold Palmer Invitational at Bay Hill Cl ...

Tags: Marketing and Sponsorship

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