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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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Blue Jays Contesting New Creighton Logo

The Blue Jays are contesting Creighton Univ.'s "use of a new logo, saying the depiction of the school's 'Bluejay' too closely resembles" the logo of the MLB team, according to the AP. The Blue Jays "filed a notice of opposition this month with the U.S. Patent and Trademark Office, opposing the univ ...

Tags: Marketing and Sponsorship, Toronto Blue Jays

Serves & Volleys

Tennis player Maria Sharapova said she is "very happy" with sales of her Sugarpova candy brand. She said, "We're in over 26 different markets around the world with exclusive distribution deals, which is very unique after being on the market for only two years. We've still kept it very minimal and ve ...

Tags: Marketing and Sponsorship

Key Biscayne Tennis Tourney Renamed

IMG yesterday announced that the ATP/WTA Sony Open in Key Biscayne will be renamed the Miami Open, and for "the next five years" the primary sponsor will be Brazil-based bank Itau, according to Michelle Kaufman of the MIAMI HERALD. Unlike previous sponsors, Itau decided to let the city’s ...

Tags: Marketing and Sponsorship, IMG

Joe Gibbs Racing Makes Edwards Signing Official

Joe Gibbs Racing yesterday announced that it would "add a fourth" NASCAR Sprint Cup Series team in '15 with driver Carl Edwards and a "significant investment from communications technology company Arris," according to Jim Utter of the CHARLOTTE OBSERVER. Edwards, who joins JGR from Roush Fenway Rac ...

Tags: Marketing and Sponsorship, NASCAR

Notre Dame Unveils Shamrock Series Uniforms

Notre Dame yesterday unveiled its Under Armour uniforms for the Sept. 13 Shamrock Series game against Purdue, a "celebration of the Golden Dome from head to toe," according to a front-page piece by Bob Wieneke of the SOUTH BEND TRIBUNE. The signature gold helmets "include a crosshatch desi ...

Tags: Marketing and Sponsorship, Under Armour

LLWS Merchandise Flying Off Shelves In Philly

Merchandise for Taney Youth Baseball Association, which features P Mo'ne Davis , "is so hot that after Sunday night’s come-from-behind win" over Pearland, Texas, Philadelphia-based Triple Play Sporting Goods Owner Dewey LaRosa had to instruct the baseball organization "to stop taking online o ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's Jeanine Poggi wrote when FS1 debuted in August '13, advertisers "hoped it would be an alternative to sports behemoth ESPN." But one year in, that "dream has yet to materialize and media buyers say expectations have become much more reserved." FS1 GM & COO David Nathanson said that ...

Tags: Marketing and Sponsorship

CBS Signs Presenting Partners For NFL Thursdays

CBS "still has ad inventory available for its inaugural 'Thursday Night Football' schedule, but it has sold presenting sponsorship positions around its pregame, halftime and postgame shows," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. Lowe's has "picked up the presenting sp ...

Tags: Marketing and Sponsorship, CBS, NFL

NBA Ends Ban On Fantasy Game Sponsorships

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar ...

Tags: Marketing and Sponsorship, NBA

Jags' Bortles To Endorse Local Car Dealership

Jacksonville-based Hanania Automotive Group has signed a deal with Jaguars QB Blake Bortles, marking the rookie's "first local endorsement deal" since being taken with the No. 3 overall pick in the '14 NFL Draft, according to Drew Dixon of the FLORIDA TIMES-UNION. Hanania CEO Jack Hanania said that ...

Tags: Jacksonville Jaguars, Audi, Marketing and Sponsorship

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