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Adidas Reportedly Offering Massive Contract To James Harden To Leave Nike

Published in SportsBusiness Daily on 08 / 03 / 15

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of...

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Tags: Marketing and Sponsorship, Adidas

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07/24/15
Solar Company Signs Deal With Yankees

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Tags: Marketing and Sponsorship, New York Yankees

07/23/15
USSA Signs Deal With Lagunitas To Replace A-B

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Tags: Marketing and Sponsorship, Anheuser Busch

07/23/15
Nebraska Unveils Alternate Adidas Uniforms

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Tags: Marketing and Sponsorship, Adidas

07/23/15
Maker's Mark Partners With Breeders' Cup

Maker's Mark bourbon and the Breeders' Cup are "teaming on a series of limited edition bottles honoring some of Thoroughbred racing's most popular recent champions," according to Janet Patton of the LEXINGTON HERALD-LEADER. Zenyatta, Cigar, A. ...

Tags: Marketing and Sponsorship, Breeders Cup

07/23/15
Marketplace Roundup

In Houston, Craig Hlavaty reports Texans DE J.J. Watt's new ad campaign for Reliant Energy "comes complete with two commercials that Watt filmed with director Phil Joanou." In one ad, Watt "tries his hand at synchronized swimming, and in another he’s participating in a curling event." Watt's o ...

Tags: Marketing and Sponsorship

07/22/15
Radisson Parting Ways With Vikings

Minnesota-based Carlson, which owns the Radisson hotels, "will part ways" with the Vikings after " suspending its sponsorship with the team in September " following RB Adrian Peterson's child-abuse charges, according to Darren Rovell of ESPN.com. Carlson Rezidor Hotel Group Americas PR Dir Ben Garde ...

Tags: Marketing and Sponsorship, Radisson Hotels, NFL, Minnesota Vikings

07/22/15
American Century Stays With Celebrity Golf Event

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Tags: Marketing and Sponsorship

07/22/15
Marketplace Roundup

CLC announced a five-year extension of its global partnership with Oklahoma State to continue managing the school’s trademark licensing program. CLC began partnering with OSU in '82 ( CLC ). ARMOUR AND A LEG : Under Armour yesterday announced that it "is partnering with USA Boxing to outfi ...

Tags: Marketing and Sponsorship

07/21/15
NetJets Prominent During British Open Playoff

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Tags: Marketing and Sponsorship

07/21/15
Alex Morgan To Grace Cover Of EA's "FIFA"

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Tags: Marketing and Sponsorship, EA Sports, FIFA

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