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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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EA, Topps Looking To Sign Former NFLers

EA and Topps are interested in signing former NFLers through their new group licensing agency, a lawyer for retirees told a federal appeals court this week. Attorney Daniel Gustafson urged the appeals courts not to overturn the settlement of a publicity lawsuit against NFL Films, which set up t ...

Tags: Marketing and Sponsorship, Electronic Arts, NFL, Topps Co.

Nationwide To Run SB Ad For First Time Since '07

Nationwide Insurance "is returning to the Super Bowl" for the first time since '07 after the company "became the official insurance sponsor of the NFL in August and signed a new deal" with Broncos QB Peyton Manning in May, according to Ashley Rodriguez of AD AGE. Nationwide "has not released an ...

Tags: Marketing and Sponsorship, Super Bowl, NBC

Bouchard's Nike Contract Nearing Expiration

Tennis player Genie Bouchard's contract with Nike is "about to expire," and it is going to be "challenging to engineer a bidding war for her services to drive the price up, never mind get the dollars" her new agents at WME/IMG feel she deserves, according to Stephanie Myles of YAHOO SPORTS CANADA. ...

Tags: Marketing and Sponsorship, Nike, IMG

Oyo Figurines A Hot Seller For NHL Jets

NHL Jets figurines made by Massachusetts-based toy manufacturer Oyo Sports "are flying off the shelves of the few stores that offer the limited edition toys," according to Doug Lunney of the WINNIPEG SUN. The toys "are similar to and compatible with Lego products." Local toy store Kite & Kaboodl ...

Tags: Marketing and Sponsorship, Winnipeg Jets, NHL

NBA Hires Translation To Handle Creative

The NBA has tapped N.Y.-based Translation "to handle creative after a review," according to Maureen Morrison of AD AGE. A league spokesperson "confirmed the win, calling the shop the 'primary agency' for creative." The spokesperson said that the "scope of the work, however, is yet to be determined." ...

Tags: NBA, Marketing and Sponsorship

Target Moves To Sponsor One IndyCar Entry

Target for its Chip Ganassi Racing deal "will go from two sponsored IndyCar entries to just one in 2015 as the retailer shifts spending to promoting its drivers," according to Jenna Fryer of the AP. Target in the Verizon IndyCar Series will now solely sponsor Scott Dixon's No. 9 car. It also sponsor ...

Tags: Target, NASCAR, IndyCar, Marketing and Sponsorship

Westbrook Stars In Latest Foot Locker Ad

Foot Locker and Jordan Brand have launched a new campaign titled "Ready To Fly" featuring Thunder G Russell Westbrook in a 60-second spot. The ad opens with Westbrook approaching an aspiring basketball star and taking him through a series of drills designed to help him make it big. Director Spik ...

Tags: Marketing and Sponsorship, Foot Locker

BTN Launching Branding Campaign

The Big Ten Network has launched a "new branding campaign aimed at all sports fans, not just alumni," as it looks to "tackle a national audience," according to Jon Lafayette of BROADCASTING & CABLE. The campaign " began as the conference's football season concluded ." BTN VP/Marketing Erin ...

Tags: Big Ten Network, Marketing and Sponsorship

DeVry Signs On As MiLB Partner

DeVry Education Group, "aiming to replicate the success it has seen" on a marketing partnership with the USOC , on Monday announced a three-year deal with MiLB that makes it the organization's "official education and career development partner," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. ...

Tags: Marketing and Sponsorship, MiLB

NJIT Enjoys Merchandise Boost After Michigan Win

Fans of Big Ten schools, including Ohio State and Michigan State, have “snapped up NJIT gear” following the school’s 72-70 win over Michigan in men’s basketball on Saturday “to rub the humiliating loss in the faces of their Wolverines-loving friends,” according to ...

Tags: Marketing and Sponsorship

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