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Coyotes Analyst Placed On Leave Of Absence After Arrest In Buffalo

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Police sources said that Coyotes radio analyst Nick Boynton last night "went on a drunken rampage at the Seneca Buffalo Creek Casino, pushing patrons, calling women vulgar names and fighting with officers." Boynton, who was in town for tonight's Coyotes-Sabres games, then "landed in the city ...

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03/19/15
Wheels & Deals

In Tennessee, Caleb Odom reports NASCAR driver Dale Earnhardt Jr. yesterday in Nashville unveiled "his special paint scheme" for the April 19 Sprint Cup Food City 500 at Bristol. A crowd of fans "bore witness to a dazzling green and gold car with the brand new Mountain Dew beverage DEWshine on ...

Tags: Marketing and Sponsorship

03/19/15
Marketplace Roundup

Mondelez has added a multiyear MLS sponsorship to its collection of soccer assets that already included the U.S. men’s and women’s national teams. As the new official snack of MLS, the food giant will activate against both salty snacks and candy, including its Wheat Thins, Oreos, Ritz, T ...

Tags: Marketing and Sponsorship

03/18/15
McIlroy Passing Woods Off The Course

The changing of the guard from Tiger Woods to Rory McIlroy "in terms of playing success has been obvious for some time," but McIlroy's commercial prominence "is another matter entirely," according to Ewan Murray of the GUARDIAN. McIlroy replacing Woods as the face of EA Sports' golf game is " ...

Tags: Marketing and Sponsorship, EA Sports

03/18/15
Caesars Entertainment Can Void Chiefs Deal

U.S. bankruptcy court judge Benjamin Goldgar is allowing Caesars Entertainment Operating Co., a division of the casino corporation, to "tear up" a contract it had with the Chiefs "as part of its bankruptcy case," according to Kimberly Pierceall of the AP. The deal involved renting a suite at Arrowhe ...

Tags: Marketing and Sponsorship

03/18/15
Under Armour Inks Kit Deal With Sao Paulo

Under Armour yesterday announced that beginning this May, it will sponsor Brasileiro side São Paulo, whose first team and academy teams will be outfitted in UA-designed/manufactured matchday kits and training wear ( Under Armour ). GLOBO ESPORTE reported the five-year sponsorship will be ...

Tags: Marketing and Sponsorship, Under Armour

03/18/15
Marketplace Roundup

ESPN.com's Darren Rovell reported Nike on Monday "filed both a motion to dismiss and a motion to prevent the brand from having to reveal specifics of its Jordan brand business as a result of a lawsuit filed by photographer Jacobus Rentmeester." Rentmeester two months ago "sued Nike, claimi ...

Tags: Marketing and Sponsorship

03/17/15
McIlroy On Cover Of New EA Game

Less than two years after ending its 15-year relationship with Tiger Woods , EA Sports yesterday announced that Rory McIlroy "will become the new name and face of its next series of golf games," according to Luke Kerr-Dineen of GOLF DIGEST. The game -- "Rory McIlroy PGA Tour" -- will be EA Sports' ...

Tags: Marketing and Sponsorship, Electronic Arts, Golf, PGA Tour

03/17/15
Under Armour, Nike Could Grab NBA

The move by adidas not to renew its NBA uniform deal "could have significant ramifications in the U.S. retail sportswear market," particularly for adidas, according to Germano & Jervell of the WALL STREET JOURNAL. A source said that the NBA in recent months has "become concerned about Adidas&r ...

Tags: NBA, Adidas, Marketing and Sponsorship, Nike, Under Armour

03/17/15
NBA Unveils March Madness Campaign

The NBA for the "first time will run ads this month that actually embrace" March Madness, according to Bruce Horovitz of USA TODAY. The TV and digital campaign "features both young and veteran" players, including Warriors G Stephen Curry, Rockets G James Harden, Wizards F Paul Pierce and Thunder G R ...

Tags: Marketing and Sponsorship, NBA

03/17/15
KeyBank Extends Partnership With Indians

Cleveland-based KeyBank "has been named the official bank" of the Indians "following a sponsorship deal that includes upgraded ATMs, additional signage and other renovations throughout Progressive Field," according to Jeremy Nobile of CRAIN'S CLEVELAND BUSINESS. The multiyear contract "expands ...

Tags: Marketing and Sponsorship, Cleveland Indians, MLB

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