Featured Story

Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

Read More

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

More Stories

11/17/14
Clif Bar Cuts Sponsorship Of Five Pro Climbers

California-based Clif Bar "has withdrawn its sponsorship of five top professional climbers," some of whom had "a year or more left on their contracts, saying the climbers take risks that make the company too uncomfortable to continue financial support," according to John Branch of the N.Y. TIMES. Th ...

Tags: Marketing and Sponsorship

11/17/14
Marketplace Roundup

BLOOMBERG NEWS' Erik Matuszewski noted TaylorMade-adidas Golf officials "haven't had any contact with Dustin Johnson since their top American endorser took an indefinite leave of absence" from the PGA Tour in August. TaylorMade CEO Ben Sharpe said, “We’re looking forward to having a conv ...

Tags: Marketing and Sponsorship

11/14/14
NYC FC Unveils First Jersey

MLS expansion club NYC FC on Thursday unveiled its first home jersey at an event held in N.Y. and also announced a five-year partnership with Etihad Airways to become the club’s principal partner and have the company’s branding on all of the team’s playing jerseys. Financial terms ...

Tags: Marketing and Sponsorship, MLS

11/14/14
LeBron Talks Marketing Strategy At Fenway Park

Cavaliers F LeBron James was at Fenway Park Thursday "talking about his efforts to build a powerful individual consumer brand" with help from of Fenway Sports Management, according to Callum Borchers of the BOSTON GLOBE. Red Sox COO and Fenway Sports Group President Sam Kennedy as part of a private ...

Tags: Marketing and Sponsorship, Fenway Sports Group, Cleveland Cavaliers

11/14/14
Skittles Set To Air First Super Bowl Ad

Skittles "for the first time" will be featured in a Super Bowl ad during NBC's broadcast of the Feb. 1 game, according to sources cited by E.J. Schultz of AD AGE. Wrigley's parent company, Mars Inc., is a regular Super Bowl advertiser that has "typically showcased brands from its North American ...

Tags: Marketing and Sponsorship

11/14/14
Vera Bradley To Sponsor Ice Dancing Show

Handbag and luggage brand Vera Bradley is making its first run at sports sponsorship with a presenting sponsorship of “Shall We Dance on Ice,” a live performance and TV show that includes performances from Olympic Gold Medal-winning ice dancers Meryl Davis and Charlie White. The show is ...

Tags: Marketing and Sponsorship

11/14/14
Marketplace Roundup

Fantasy sports brand FanDuel has announced a marketing deal with the Redskins that will prominently showcase FanDuel at FedExField as well as across the team’s digital and social media platforms. Former NFLer Chris Cooley also will take part in the initiative. This marks the first time the Red ...

Tags: Marketing and Sponsorship

11/13/14
Bettman: NHL Jersey Ads Not Imminent

NHL Commissioner Gary Bettman during yesterday's NHL marketing meetings in Toronto said that jersey sponsorship is "not imminent" in the league, according to TSN's Rick Westhead ( TWITTER.com, 11/12 ). Bettman's comments come after NHL COO John Collins during last week's '14 NeuLion Sports Media & ...

Tags: Marketing and Sponsorship, NHL, NBA

11/13/14
Heineken Inks Multi-Year Deal With Fire

The Fire yesterday announced a "multi-year agreement to make Heineken the team’s official domestic, import and cider beer of the club," according to Brian Sandalow of the CHICAGO SUN-TIMES. The pact "begins in January and is believed to be a multi-million dollar deal." Toyota Park’s Seco ...

Tags: Marketing and Sponsorship, Chicago Fire, MLS

11/13/14
Marketplace Roundup

In Atlanta, Doug Roberson reported the Atlanta Track Club and Mizuno USA yesterday announced "an exclusive partnership" set to begin Jan. 1. The arrangement is the "first of its kind for both Atlanta-based organizations and is the largest business partnership in Atlanta Track Club history." Neither ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug