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Intel's $400M Deal With IOC Depends Largely On Cooperation From Existing Olympic Partners

Published in SportsBusiness Daily on 06 / 22 / 17

Intel is bringing leading technology to the #Olympics - from drones to 5G. See the full announcement at https://t.co/PGWRAoqdN0 . pic.twitter.com/PBJ4FEfNrJ — Intel (@intel) June 21, 2017 Intel will pay about $400M in cash and in-kind value through ‘24 for the right to...

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Tags: Marketing and Sponsorship, Intel Corp., IOC, USOC

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Everfi Becomes MLB's Official Education Partner

MLB has collaborated with education technology company Everfi to begin a widespread rollout of Summer Slugger, a free baseball-themed education course aimed at preventing students from losing math and literacy skills during the summer break from school. Summer Slugger will be initially targeted to f ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

GOLF DIGEST's Stephen Hennessey noted Wesley Bryan has a "new endorsement deal" with Taco Bell that will see him wear a Taco Bell belt at this week's U.S. Open. Bryan posted a photo of him at a Taco Bell in South Carolina "following his win" at the PGA Tour RBC Heritage in April ( GOLFDIGEST.c ...

Tags: Marketing and Sponsorship

Nike Tries To Silence Durant's Critics With Ad

Nike released a new ad following the Warriors' NBA Finals-ending Game 5 win "that took some not-so-subtle shots" at critics of Warriors F and Finals MVP Kevin Durant "in the 'embrace the debate' landscape of sports media," according to Andrew Joseph of USA TODAY. The spot shows Durant throughout his ...

Tags: Marketing and Sponsorship, Nike

Adidas, ASU Partner To Conduct Sports Research

Arizona State Univ. and apparel provider Adidas are "forming another partnership called the Global Sport Alliance that will go beyond the standard deal that most universities sign with sports companies," according to Anne Ryman of the ARIZONA REPUBLIC. The two are forming the Global Sport ...

Tags: Marketing and Sponsorship, Adidas

Marshawn Lynch Leads NFL Jersey Sales In May

Raiders RB Marshawn Lynch had the "No. 1 selling jersey in May" on NFLShop.com and was the "top buy in more than a dozen states, mostly on the west coast," according to Michael-Shawn Dugar of SEATTLEPI.com. Lynch's No. 24 was also the "most popular jersey in Iowa, Indiana and Kansas." Lynch ranks ah ...

Tags: NFL, Marketing and Sponsorship

Helmet Company Xenith Sees Continued Growth

High-tech football equipment manufacturer Xenith moved to Detroit two years ago from Lowell, Mass., and is now a "growing part" of Cavaliers Owner Dan Gilbert's family of companies, according to JC Reindl of the DETROIT FREE PRESS. The company "employs about 100 people in Detroit during its sum ...

Tags: Marketing and Sponsorship

LPGA Canadian Stop In Jeopardy Of Continuing

The Manulife LPGA Classic wrapped up yesterday after a six-year run under the Toronto-based insurer's name, which puts the Ontario-based tournament "in jeopardy" of continuing as it seeks a new title sponsor, according to a front-page piece by Josh Brown of the WATERLOO REGION RECORD. Manulife ...

Tags: Marketing and Sponsorship, LPGA

Payton, DXL Team For A Chatbot Experience

Basketball HOFer Gary Payton for the NBA Finals has teamed up with menswear brand DXL for an in-game chatbot experience that combines his "legendary offline personality with online commentary to talk basketball and fashion," according to Marty Swant of ADWEEK. The bot’s called "Trash Talk ...

Tags: Marketing and Sponsorship, NBA

Could GoDaddy Be Looking At Getting Into F1?

GoDaddy CEO Blake Irving attended yesterday’s F1 Canada Grand Prix in Montreal as a guest of storied team McLaren-Honda, according to a source. The visit comes at a time when F1 teams are increasingly trying to land U.S.-based sponsors. Arizona-based GoDaddy sponsored Danica Patrick for nearly ...

Tags: Marketing and Sponsorship, GoDaddy

Syndergaard Signs New Deals With Citi, Cholula

Mets P Noah Syndergaard has signed on to endorse Citi, supplementing the financial service company’s existing partnership with the club and Citi Field. He stars in an ad that debuted Thursday for Citi’s Double Cash rewards card mocking the traditions of typical postgame press conferences ...

Tags: Marketing and Sponsorship, Citi

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