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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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04/04/14
LPGA Entertaining Sponsors For Major

LPGA Commissioner Mike Whan on Thursday said that he is "entertaining three potential title sponsors" to succeed Kraft Nabisco for the season's first major, according to John Strege of GOLF DIGEST. Kraft's title-sponsorship ends following this week's event, and Whan said, "It's a 75, 25 we're sittin ...

Tags: Marketing and Sponsorship, LPGA, Golf

04/04/14
TaxSlayer Signs Six-Year Deal With Bowl Game

The TaxSlayer.com Gator Bowl will become the TaxSlayer Bowl in '15 under a new six-year sponsorship agreement announced Thursday. The extension enables the bowl to negotiate long-term TV deals and conference tie-ins. Beginning in '15, the game will be televised on ESPN and feature an SEC team playin ...

Tags: Marketing and Sponsorship

04/04/14
Manziel Files For Conflicting Trademark

NFL Draft prospect Johnny Manziel "continues to set himself up to cash in on his future," as his reps "filed for more trademarks recently, including 'The House That Johnny Built,'" according to Darren Rovell of ESPN.com. But Manziel is "actually second in line" for the trademark, which refers to the ...

Tags: Marketing and Sponsorship

04/04/14
Marketplace Roundup

In Boston, Kerry Byrne notes local QSR Tasty Burger has "signed a three-year deal to be the Official Burger" of the Red Sox. The stand in the recently renovated third-base deck will "sell burgers, fries, milkshakes and Tasty Burger tater tots made exclusively for Fenway Park" ( BOSTON HERALD, 4/4 ...

Tags: Marketing and Sponsorship

04/03/14
Ortiz Taking Heat Over Obama Selfie

See the Listing for SAMSUNG Red Sox DH David Ortiz yesterday said that he "was seizing a moment, not cashing in" on his endorsement deal with Samsung, when he "snapped that selfie " with President Obama on Tuesday, according to Michael Silverman of the BOSTON HERALD. Word of Ort ...

Tags: Samsung, Marketing and Sponsorship

04/03/14
Nike Still Selling Woods' Masters Garb

Tiger Woods on Tuesday announced that he would not be playing in The Masters next week due to back surgery, but Nike "will still be selling" what he would have worn in the tournament, according to Darren Rovell of ESPN.com. With "so many eyeballs on Woods during the majors, Nike typically produ ...

Tags: Marketing and Sponsorship, Nike, Golf

04/03/14
MLB Targeting Female Fans With Hello Kitty Merch

MLB's merchandise deal with Tokyo-based Sanrio Inc.'s Hello Kitty brand "may seem a curious partnership, but it worked so well in its test phases," MLB has "extended its marketing deal" with the licensor, according to Susan Krashinsky of the GLOBE & MAIL. All 30 MLB teams "will be selling co-bra ...

Tags: MLB, Marketing and Sponsorship

04/03/14
Hershey, USATF Sign Seven-Year Deal

USA Track & Field has signed The Hershey Co. to a seven-year, multimillion dollar sponsorship of the organization's youth program. Under terms of the agreement, Hershey will become the presenting sponsor of a new educational initiative for youth called “Run Jump Throw,” which teaches ...

Tags: Nike, Marketing and Sponsorship, Hershey, Saucony

04/03/14
MLS Timbers Land Deal With Chocolatier

The MLS Timbers last night announced that they have partnered with Portland-based Woodblock Chocolate -- a local, small-batch chocolatier -- to "bring a dose of sweet to the confines of Providence Park," according to Dane Carbaugh of TIMBERS.com. As part of the deal, Woodblock will produce a special ...

Tags: Portland Timbers, Marketing and Sponsorship

04/03/14
Balls & Strikes

In Portland, Allan Brettman noted Jordan Brand and Yankees SS Derek Jeter yesterday "launched a campaign to recognize" Jeter's final season. The campaign is entitled "RE2PECT" and limited-edition T-shirts with the phrase on them "go on sale Saturday." Jeter "was the first Jordan Brand-endorsed baseb ...

Tags: Marketing and Sponsorship

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