TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
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TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
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Agassi Back With Nike After Eight Years
Tennis HOFer Andre Agassi, who was sponsored by Nike from '88-'05, "reunited with the Swoosh on Monday," according to THE POST GAME. Agassi been sponsored by adidas for the past eight years, but yesterday “posted a photo on his Facebook page that shows him standing under the famed Nike logo.&r ...
Tags: Marketing and Sponsorship, Nike, Tennis
Foot Locker Ad Stars Patriots' Amendola
Patriots WR Danny Amendola has “lent his colorful personality to a new Foot Locker television ad debuting today that pits his recognizability" against that of Asics shoes, according to Ira Kantor of the BOSTON HERALD. In the 30-second spot, titled “Park Run,” Amendola “shrugs ...
Tags: Marketing and Sponsorship, Foot Locker, NFL
Bob Hope Airport Signs UCLA, Rose Bowl Deal
The Burbank-Glendale-Pasadena Airport Authority “has agreed to spend about $325,000 over the next three years to promote Bob Hope Airport in Burbank as the ‘official airport of the Rose Bowl stadium’ and to be a sponsor of UCLA's intercollegiate athletic teams” in a deal with ...
Wheels & Deals
SPORTSBUSINESS JOURNAL's Tripp Mickle reports NASCAR has "signed a multiyear sponsorship deal with Sherwin-Williams, adding its first official blue-chip sponsor in five years." The deal, which sources valued at more than $2M per year, "gives NASCAR its first official paint partner." Sherwin-William ...
Tags: Marketing and Sponsorship, NASCAR
Mercury Proudly Promoting Brittney Griner
WNBA Mercury C Brittney Griner has “generated large-scale excitement that will require the Mercury to strike a delicate balance: using the rookie to promote the league’s fan base without putting too heavy a demand on her broad shoulders,” according to Paola Boivin of the ARIZONA RE ...
Front Row Gets Image Boost With Wins
Survival in NASCAR is "all about attracting sponsors" and following Front Row Motorsports' one-two finish behind David Ragan and David Gilliland at last week's Sprint Cup Series Aaron's 499 at Talladega Superspeedway, the team now has "something tangible to market," according to Rick Bonnell of the ...
Tags: Marketing and Sponsorship, Front Row, NASCAR
Heat Stars Again Making Headlines For Fashion
NBA players are once again making headlines for their fashion choices during the postseason, and Lucky Magazine Contributing Style Editor Lori Bergamotto said the trend this year has these "strong, tall, confident men looking for more of a feminine side to their clothing." Bergamotto noted Heat F C ...
Tags: Marketing and Sponsorship, NBA, Miami Heat
Companies Remain Behind Tebow
Jockey, TiVo, FRS and Nike are “so far standing by” Tim Tebow following his release last week from the NFL Jets, according to Michael McCarthy of AD AGE. TiVo Corporate Communications Dir Steve Wymer said, "Tim's relationship with TiVo has always been intended to go beyond football and i ...
Tags: Marketing and Sponsorship, NFL
PwC Serving As Lone "Proud Partner" For Players
The Players Championship opens today with PricewaterhouseCoopers serving as the only “proud partner” for the PGA Tour’s marquee event. It is the second straight year that The Players has had a single proud partner. The tournament’s partner list used to number three -- Swiss b ...
Tags: Marketing and Sponsorship, Golf, PGA Tour
Canadian Skins Game Loses Title Sponsor
The Skins Game, an "annual fixture on the Canadian golf calendar for the last 20 years, will not be played this year and has been placed on hiatus until a new title sponsor can be found," according to Brad Ziemer of the VANCOUVER SUN. Telus, which had sponsored the event since '01, "decided not t ...
Tags: Marketing and Sponsorship, Golf
