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Time Warner Cable To Carry SEC Network As Of Aug. 14 Launch

Published in SportsBusiness Daily on 07 / 24 / 14

Time Warner Cable, the country's second biggest cable operator, has agreed to carry SEC Network as of its Aug. 14 launch. Bright House Networks also will carry the channel, bringing its distribution footprint up to 60 million homes. The deals leave DirecTV, Charter and Verizon as the only big SEC-ar...

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Jordan Brand Capitalizing On Jeter's Farewell

Nike is "pushing all of its marketing and retail buttons" to celebrate Yankees SS Derek Jeter's final season, according to Bruce Horovitz of USA TODAY. The company is "selling Jeter cleats for $99.99, a T-shirt and a cap for $35 each." A special-edition shoe also is due out in September. Nike VP &am ...

Tags: Marketing and Sponsorship, New York Yankees, Nike

World Cup-Branded Videos Get High Viewership

Branded videos related to the FIFA World Cup "reached a staggering 671.6 million views, exceeding that of this year's Super Bowl spots by 30%," according to a Visible Measures study cited by Grace Chung of AD AGE. That is "partly to be expected, considering the World Cup's month of play and glo ...

Tags: FIFA World Cup, Soccer, Marketing and Sponsorship

Kevin Durant Signs Deal With Sparkling ICE

Learn more about Sparkling ICE Thunder F Kevin Durant yesterday signed a deal to endorse Washington-based Sparkling Ice, a "zero calorie carbonated water drink that is one of the fastest growing beverage brands in the U.S.," according to Darren Rovell of ESPN.com. Durant said, "I've ...

Tags: Marketing and Sponsorship, NBA

ESPN, History Team Up On SportsCenter Spot

ESPN is "promoting the slick new presentation for 'SportsCenter'" with an ad in which the show's old set "gets 'picked' by the antique hunters on History Channel's 'American Pickers,'" according to Max Willens of AD AGE. The spot, which was created by ESPN's in-house creative agency Creati ...

Tags: ESPN, Marketing and Sponsorship

Dream's Schimmel Leads WNBA In Jersey Sales

Dream G Shoni Schimmel has the WNBA's best-selling jersey at WNBAStore.com since the start of the '14 season. Schimmel, who will start in Saturday's WNBA All-Star Game in Phoenix, is one of seven All-Stars among the 10 top sellers. The rookie also has helped the Dream claim the top spot on the ...

Tags: Marketing and Sponsorship, WNBA

Marketplace Roundup

Cleveland-based Fresh Brewed Tees Owner Tony Madalone, whose company has been selling "FOR6IVEN" t-shirts around the return of Cavaliers F LeBron James, said, "We had the first batch printed Thursday to give to some media folks and had roughly 140 printed Friday morning BEFORE the decision was made ...

Tags: Marketing and Sponsorship, Callaway Golf, Adidas, NBDL

New Jordan Brand Ad Celebrates Jeter's Career

Jordan Brand today is debuting a new ad "to commemorate the last All-Star Game appearance" of Yankees SS Derek Jeter, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The ad includes a "slew of cameo testimonials from the likes of Michael Jordan, Joe Torre, Mariano Rivera and ot ...

Tags: Marketing and Sponsorship, Nike

LeBron Lauded For Way He Announced Move

LeBron James’ announcement Friday that he would return to the Cavaliers was "executed flawlessly," as it was "everything the original Decision wasn't," according to Chris Chase of USA TODAY. James' 965-word letter on SI.com was "pitch-perfect" and proved to be "a perfect forum to del ...

Tags: Marketing and Sponsorship, NBA, Cleveland Cavaliers, Miami Heat, Sports Illustrated

Adidas Wins World Cup Brand Battle

With two adidas-sponsored teams, Germany and Argentina, making the '14 FIFA World Cup final, the company "cemented its status as the biggest global soccer brand" over rival Nike, according to Claire Atkinson of the N.Y. POST. Marketing experts said that adidas also took the "top prize as the standou ...

Tags: Marketing and Sponsorship, Adidas, Nike, FIFA World Cup

Marketplace Roundup

In Charlotte, Jim Utter noted Sprint has decided to "cut back" on its nearly 15,000-square-foot Sprint Experience interactive display this summer at NASCAR races. The brand even pulled out of yesterday's Sprint Cup Camping World RV Sales 301 at New Hampshire Motor Speedway with "less than two weeks ...

Tags: Marketing and Sponsorship

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