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Root Sports Southwest Brings On Former Penguins Exec David Peart

Published in SportsBusiness Daily on 02 / 26 / 15

Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...

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NBA All-Stars Busy Off Court In N.Y.

Cavaliers F LeBron James "filmed a Kia car commercial in the middle of Manhattan Friday night," according to a TMZ report cited by Joe Vardon of the Cleveland PLAIN DEALER. James, a Kia ambassador, "ripped through filming in seconds." James: "Ninety seconds. You know it don't take me long to knock o ...

Tags: Marketing and Sponsorship, NBA

NBAers Showcase In Fashion In ASG Show

NBA players for years have viewed being well dressed "as a given," but now, they are "not content with merely landing on best-dressed lists," according to Andrew Keh of the N.Y. TIMES. Today’s "most fashionable players, who are teaming up with luxury brands, flying overseas for fashion shows a ...

Tags: Marketing and Sponsorship, NBA

Rice Offered $1M Deal With Fantasy Football Site

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Tags: Marketing and Sponsorship, NFL

Danica Patrick At Crossroads With Career, Sponsor

In Charlotte, Jim Utter wrote driver Danica Patrick "enters the final year of her current contract" with Stewart-Haas Racing "at a crossroads in her NASCAR career, a season to determine whether she can match her success in marketability with results on the track." GoDaddy "has given no indicati ...

Tags: Marketing and Sponsorship, NASCAR

Sprint To Debut Durant Spot During All-Star Game

A 60-second TV spot featuring Thunder F Kevin Durant will make its national debut Sunday during the Sprint Halftime Report of the NBA All-Star Game on TNT. The launch marks Durant’s fourth consecutive year as a spokesperson in Sprint’s national advertising. Durant plays the rol ...

Tags: Marketing and Sponsorship, Sprint

UA Unveils Curry Shoe, New Ad Campaign

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Tags: Marketing and Sponsorship, Under Armour

Gatorade Brings Back "Be Like Mike"

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Tags: Marketing and Sponsorship, Gatorade

Moonves: CBS Will Get $5M For SB Ads

CBS President & CEO Les Moonves on Thursday said that a 30-second spot during Super Bowl 50 "will cost at least" $5M, according to Anthony Crupi of AD AGE. Moonves during CBS' Q4 earnings call "congratulated NBC on its strong showing in Super Bowl XLIX, which boasted an average in-game unit cost ...

Tags: Marketing and Sponsorship, CBS, Super Bowl

LeBron Heavily Immersed In Business Empire

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Tags: Marketing and Sponsorship

Steph Curry's Marketing Value On The Rise

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Tags: Marketing and Sponsorship, Golden State Warriors, NBA

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