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Toyota To Be Eagles' First Auto Sponsor Since '08, Will Get Press Conference Branding

Published in SportsBusiness Daily on 07 / 25 / 16

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea...

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Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

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MLB Sets Records At ASG FanFest Shop

MLB saw record sales at its 35,000-square-foot merchandise shop within the All-Star Game FanFest at the San Diego Convention Center. The league reported that its MLB.com Shop broke previous sales records at the '07 FanFest in S.F. and '08 in N.Y. Sales were up 36% from last year’s FanFest shop ...

Tags: Marketing and Sponsorship, MLB

Mountain Dew Makes Big Push Into E-Sports

Mountain Dew yesterday announced the formation of the Mountain Dew League, a three-phase competition for amateur gamers, in conjunction with e-sports company ESL. It will culminate in one amateur team joining next season's ESL Counter-Strike: Global Offensive Pro League. The tournament will start i ...

Tags: Marketing and Sponsorship

Coke Scales Back Global Olympic Marketing

Coca-Cola is scaling back the overall scope of its Olympic marketing this year, activating its new #ThatsGold campaign in 50 markets, about half as many as it did around the '12 London or '08 Beijing Games. However, the soft drink maker will greatly enhance its real-time social and experie ...

Tags: Marketing and Sponsorship, Coca-Cola

Nike, Under Armour Cleats Showcased At MLB ASG

During last night's MLB All-Star Game, 36 players "were adorned by Nike in Zoom Trout 3's," Angels CF Mike Trout's "multicolored fluorescent shoes," according to Jeff Fletcher of the ORANGE COUNTY REGISTER. Trout said, "I'm responsible for them. I like them. They're bright" ( ORANGE COUNTY REGISTER ...

Tags: Marketing and Sponsorship, MLB, Under Armour, Nike

Players' Tribune Signs Deal With Samsung

The Players’ Tribune has signed Samsung as its latest corporate content partner and its first in the tech space. Financial terms were not disclosed, but it is a content collaboration partnership under which TPT will produce athlete-driven, short-form 360-degree videos and photography usin ...

Tags: Marketing and Sponsorship, Samsung

Ronda Rousey Stars in New Reebok Spot

Reebok yesterday unveiled a new phase of its "Be More Human" marketing campaign with a spot starring UFC fighter Ronda Rousey. The ad highlights #PerfectNever, and it subtly references Rousey's effort to come back from her first loss in the UFC to Holly Holm: "Perfect never gets to silence its ...

Tags: Marketing and Sponsorship, Reebok

Marketplace Roundup

AD AGE’s Lindsay Stein cited sources as saying that New Balance is "looking for a new global creative agency." Boston-based Arnold Worldwide “previously led creative for the sneaker company for more than six years." R3, N.Y., is "supporting the review." Sources said that the majority of ...

Tags: Marketing and Sponsorship

Expansion Atlanta MLS Club Signs Kit Sponsor

Atlanta United has signed a multiyear partnership with American Family Insurance that will make it the first official kit sponsor of the incoming '17 MLS expansion club. The insurance company’s logo will appear on the club’s first team jerseys, and it will also sponsor Atlanta United&rs ...

Tags: Marketing and Sponsorship

Coca-Cola Takes Hit With Spieth Withdrawal

Coca-Cola’s Olympic marketing efforts took a hit yesterday, as it was announced that endorser Jordan Spieth would not participate in golf’s return to the Games . A brand spokesperson said officials “support and respect Jordan’s decision.” Coca-Cola said it would &ldquo ...

Tags: Marketing and Sponsorship, Coca-Cola, Golf

UA, Harper Debut New Line Of Signature Cleats

Nationals RF Bryce Harper is featured in Under Armour's “It Comes From Below” campaign, which launched yesterday, and is the next push from the Baltimore-based company in its "quest to challenge Nike as the country’s favored sports apparel company," according to Chris Korman o ...

Tags: Marketing and Sponsorship, Washington Nationals, Under Armour

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