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U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

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Tags: Marketing and Sponsorship, FIFA World Cup

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06/25/15
EA Sports Chooses Toews, Kane For "NHL 16"

EA last night announced during the NHL Awards show that Blackhawks C Jonathan Toews and RW Patrick Kane will appear on the cover of EA Sports’ “NHL 16.” This marks the first time the game's cover will feature two teammates, as well as the first appearance of the Stanley Cup. Toews ...

Tags: Marketing and Sponsorship, EA Sports, NHL

06/25/15
Adidas Releases Wiggins' First Shoe

adidas on Tuesday unveiled T'Wolves F Andrew Wiggins' $140 Crazylight Boost '15 home edition, which will "celebrate the successful first season for Wiggins and pay homage to his Canadian roots in the process," according Zach Harper of CBSSPORTS.com. There "are little white maple leafs all over the s ...

Tags: Marketing and Sponsorship, Adidas, Nike

06/25/15
Adidas Eyes Growth Based On Soccer, Running

adidas "wants to double sales of running shoes" by '20 and "become the 'most influential and connected sportswear brand in street culture,'" according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The company yesterday "followed up a March investor day by giving more detail about soccer, running ...

Tags: Marketing and Sponsorship, Adidas

06/25/15
Travelers Goes Extra Mile For PGA Tour Event

The PGA Tour heads to Hartford this week for the Travelers Championship, and the title sponsor "appears willing to do just about anything to make the players and their families comfortable," according to William Paxton of USA TODAY. Assembling a strong field the week after the U.S. Open "is no small ...

Tags: Marketing and Sponsorship, PGA Tour, Travelers

06/25/15
Westbrook Shoots New True Religion Campaign

Thunder G Russell Westbrook recently filmed a "second advertising campaign" for True Religion jeans, with the "holiday campaign breaking Oct. 8 in GQ, Complex and possibly TV," according to Khanh Tran of WOMEN'S WEAR DAILY. True Religion Marketing Dir Teresa Riva said that in "contrast to the spring ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

06/24/15
UA-Spieth Partnership Mutually Beneficial

Under Armour VP/Sports Marketing & Sponsorships Ryan Kuehl said U.S. Open winner Jordan Spieth is the "perfect face of a brand" and "means everything" to the future of UA golf, according to Dan Steinberg of the WASHINGTON POST. The company is working on its "first golf shoes and gloves, as well ...

Tags: Marketing and Sponsorship, Under Armour, Golf

06/24/15
ESPN Completes DraftKings Deal Sans Equity

ESPN has completed a deal that makes Boston-based DraftKings the official daily fantasy company of the sports media giant, but it does not include an equity investment by ESPN or parent company Walt Disney Co. in DraftKings. The multiyear deal gives DraftKings an exclusive advertising presence withi ...

Tags: Marketing and Sponsorship, ESPN

06/24/15
Would Reinstatement Be Good For Rose's Brand?

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Tags: Marketing and Sponsorship, MLB

06/24/15
Cavs, Nike Take Out Full-Page Ads

The Cavaliers and Nike on Sunday "took out full-page ads in a special section commemorating the team's season," according to Joey Morona of the Cleveland PLAIN DEALER. Nike's ad in the Plain Dealer featured the back of Cavaliers F LeBron James "in his NBA Finals jersey." It "succinctly looks back at ...

Tags: Marketing and Sponsorship, Nike

06/24/15
Marketplace Roundup

In West Palm Beach, Matt Porter reported a user on the message board CanesInsight.com "posted an image of a placard showing" six new adidas uniform designs for the Univ. of Miami football team. The image "is blurry and of unclear origin, and appears to be taken in the UM equipment room." A sour ...

Tags: Marketing and Sponsorship

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