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Sources: Anta, Klay Thompson Negotiating Largest Chinese Shoe Deal In NBA

Published in SportsBusiness Daily on 12 / 06 / 16

Chinese shoe brand Anta has made Warriors G Klay Thompson a "new multi-year shoe deal extension offer that would place him among the highest earning footwear endorsers in the league," according to sources cited by Nick DePaula of NICEKICKS.com. Thompson's representatives at BDA Sports Managemen...

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Tags: Marketing and Sponsorship, Golden State Warriors

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World Series, Extra Football Boosts TV Ad Spending

Television ad spending jumped 9.8% in October from a year ago, powered by a "historic World Series and an extra weekend of football broadcasts," according to Jon Lafayette of BROADCASTING & CABLE. Data from Standard Media Index shows that broadcast spending was up 6.3%, with Fox, which carr ...

Tags: Marketing and Sponsorship, Fox, CBS, NFL

Alaska Airlines Signs Multiyear Deal With Sharks

Alaska Airlines has "signed a multi-faceted sponsorship deal" with the Sharks that will "include naming rights for the SAP Center's club level and designation as the team's official domestic airline," according to Jody Meacham of the SILICON VALLEY BUSINESS JOURNAL. Terms of the deal "were not annou ...

Tags: San Jose Sharks, Marketing and Sponsorship

Report: Lydia Ko Leaving Callaway For PXG

Top-ranked golfer Lydia Ko "will be leaving Callaway for PXG" in '17, with the new company "offering a sweeter financial deal," according to sources cited by Jamie Diaz of GOLF WORLD. Since winning a Silver Medal for New Zealand at the Rio Games, Ko has been on the "worst stretch of golf since turni ...

Tags: Marketing and Sponsorship, LPGA

Lightning Open Mall Store On Black Friday

The Lightning are "opening a store" inside Tampa's Int'l Plaza shopping center on Friday morning, "just in time for Black Friday shoppers and the busy holiday shopping season," according to Justin Griffin of the TAMPA BAY TIMES. The 1,500-square-foot Tampa Bay Sports store will sell Lightning mercha ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning

Trout Extends Autograph Card Deal With Topps

Topps has extended its deal with Angels CF Mike Trout in which the trading card company exclusively will have access to Trout autographed cards. The two-time AL MVP also has marketing deals with Nike, BodyArmor, J&J Snack Foods and Phiten, among others ( THE DAILY ).  HIDDEN GEM? FOXSP ...

Tags: Marketing and Sponsorship, Topps Co.

France: NASCAR In "Good Spot" For Title Sponsor

NASCAR Chair & CEO Brian France yesterday during his annual state-of-the-sport press conference said the governing body is "in a good spot" in its search for a new title sponsor despite the process “taking a little longer than I thought.” France, speaking before the sold-out Sprint C ...

Tags: Marketing and Sponsorship, NASCAR

Davis: Officials Knew Of Defective UA Suits

More than two years after U.S. Speedskating's Under Armour suit controversy at the Sochi Games, skater Shani Davis is "rekindling the fight" with an allegation that U.S. officials "knew the suits were defective and did nothing about it," according to Robinson & Germano of the WALL STREET JOURNAL ...

Tags: Marketing and Sponsorship, Under Armour

Under Armour Sees Increase In Footwear Competition

Under Armour is "counting on footwear to help fuel its next wave of growth," with Warriors G Stephen Curry being a central part of the plans, but the company "faces mounting competition" from Nike and adidas, according to Nick Turner of BLOOMBERG NEWS. UA shares on Friday fell more than 5%   ov ...

Tags: Marketing and Sponsorship, Under Armour

Honda Back As NHL All-Star Game Title Sponsor

Honda has signed on as title sponsor of the ’17 NHL All-Star Game, which will take place Jan. 29 at Staples Center in L.A. This marks the third year in a row Honda will serve as title sponsor of the event. Honda additionally will sponsor the breakaway challenge during the NHL Skills Competiti ...

Tags: Marketing and Sponsorship, Honda, NHL

Harden Potentially Trolls Curry In Adidas Spot

FASTCOCREATE.com's Jeff Beer noted a new adidas ad featuring Rockets G James Harden asks "whether you'd rather see him play a boring and predictable game or not." Harden then "addresses some of the most vocal criticisms of his game and the notion of playing it safe in a fun way." But perha ...

Tags: Marketing and Sponsorship

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