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Turner Sports Will Give Advertisers Single-Sponsor Commercial Break For NBA Coverage

Published in SportsBusiness Daily on 02 / 20 / 17

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic...

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Tags: Marketing and Sponsorship, Turner Sports

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Senior Golf Event Could Move On From Allianz

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U.S. Skiing Suits Look Like Captain America

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Cavaliers, Goodyear Partner on Jersey Sponsorship

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Tags: Marketing and Sponsorship, NBA

Topps Debuts MLB Net Card Set

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Tags: Marketing and Sponsorship, Topps Co., MLB Network

Marketplace Roundup

The WALL STREET JOURNAL's Joe Flint noted Walt Disney is "restructuring how its entertainment television networks and their respective digital platforms sell advertising." Under the new design, ad sales for channels such as Freeform and Disney Channel will be "combined under one umbrella." But ...

Tags: Marketing and Sponsorship

Nets Sell Jersey Patch To Software Company Infor

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Tags: Marketing and Sponsorship, Brooklyn Nets, NBA

Patriots Super Bowl Merch Selling Fast

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NBCU Uses Holistic Metric In Selling Olympic Ads

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Tags: Marketing and Sponsorship, NBC

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