Featured Story

Toyota To Be Eagles' First Auto Sponsor Since '08, Will Get Press Conference Branding

Published in SportsBusiness Daily on 07 / 25 / 16

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea...

Read More

Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

More Stories

What's With All The Troubled Nike-Sponsored Athletes?

Nike endorser Oscar Pistorius' arrest for alledgedly murdering his girlfriend "isn't the first time some member of the company's stable of galactic star sports figures has been a target of serious allegations,” but can Nike's strategy of putting money behind inspirational stories “s ...

Tags: Marketing and Sponsorship, Nike

How Michael Jordan Still Earns $80M A Year

Basketball HOFer Michael Jordan earned an estimated $80M last year from "corporate partners Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances," according to Kurt Badenhausen of FORBES. Other Jordan assets include "six restaurants, a North Carolina car dea ...

Tags: Marketing and Sponsorship, Nike

UA Puts Faith In New Baltimore Retail Store

Under Armour on Saturday is opening a new 8,000-square-foot retail store in Baltimore, and it is part of the brand's "effort to get past adolescence,” according to CNBC's Brian Shactman, who reported live from the store. There are "two issues to deal with when you talk about UA, which is an in ...

Tags: Marketing and Sponsorship, Under Armour

BBVA Launches NBA-Branded Accounts

BBVA Compass Friday announced the introduction of NBA Banking, the company's NBA-branded checking and saving accounts. As part of the effort, the bank has signed multiyear endorsement deals with Thunder F Kevin Durant and Rockets G James Harden, who will begin appearing in ads this weekend. BBVA, wh ...

Tags: NBA, Marketing and Sponsorship

Waltrip Getting Special Car In Tribute To Newtown

NASCAR, Swan Racing and driver/team owner Michael Waltrip on Thursday announced plans for a tribute to raise funds and awareness for the Sandy Hook School Support Fund. Swan's Sprint Cup Series entry driven by Waltrip during the Daytona 500 will become the Sandy Hook School Support Fund No. 26 ...

Tags: NASCAR, Marketing and Sponsorship, Motorsports

Sponsors Dropping Pistorius Ads After Murder Charge

Several sponsors of South African sprinter Oscar Pistorius "began pulling their advertising today, just hours after police said he would be charged" with the murder of his girlfriend, Reeva Steenkamp, according to Starkey & O’Connor of the LONDON TIMES. A billboard poster for South African ...

Tags: Marketing and Sponsorship, Nike

Adidas Launches New Running Shoe

adidas yesterday hosted the global launch of Energy Boost, its latest running shoe technology, at a press conference at the Javits Center in N.Y. Boost features new cushioning material created by adidas partner BASF, a chemical company. The new sneakers will be available worldwide through e-commerce ...

Tags: Marketing and Sponsorship, Adidas

Topps Omits Rose's Name From Cards

Former MLBer Pete Rose, who is banned from baseball for betting on games, has "had his name wiped from the back” of this year’s Topps baseball cards, according to Rob Harris of CHICAGOSIDESPORTS.com. Topps Product Development Dir Clay Luraschi “called the omission of Rose ‘a ...

Tags: Marketing and Sponsorship, Topps Co., MLB

Is Rose Listening More To Bulls Or WMG?

Bulls G Derrick Rose's interview with USA Today earlier this week where he stated he would not return to action until he is 110% has drawn speculation about whether he is taking his cues from the Bulls or his agents at Wasserman Media Group and adidas. The Chicago Tribune's David Haugh first broach ...

Tags: Marketing and Sponsorship, Chicago Bulls, Adidas

IndyCar Driver Could Sue Dragon Racing

IndyCar driver Katherine Legge has "threatened legal action over her termination from Dragon Racing," following the team announcing Sebastian Saavedra "had been hired to drive the No. 6 this IndyCar season," according to Jenna Fryer of the AP. Legge yesterday said that she "had a two-year contract w ...

Tags: IndyCar, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug