Featured Story

Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

Read More

Tags: Fox, Marketing and Sponsorship

More Stories

Diageo Close To Sponsorship With NBA

Spirits marketer Diageo is close to taking the wraps off a multiyear sponsorship deal with the NBA. Specific brands being leveraged have yet to be named. Last night’s TNT broadcast of Bulls-Heat had a variety of spirits commercials, including ads for Diageo’s Ciroc Amaretto, a flavored v ...

Tags: Marketing and Sponsorship, NBA

Ralph Lauren Unveils U.S.-Made Olympic Clothing

The U.S. Olympic team yesterday "unveiled its Ralph Lauren closing ceremony outfits," and the clothing this time around "will actually be made in the U.S.," according to David Wharton of the L.A. TIMES. Ralph Lauren during the '12 London Games "took heat because much of its American team apparel was ...

Tags: Marketing and Sponsorship

LifeVantage Takes Over RSL Jersey Deal

MLS Real Salt Lake yesterday officially unveiled Salt Lake City-based nutritional network marketing company LifeVantage as its new jersey sponsor. The partnership goes into effect on Jan. 1, with the company's logo appearing on the team's jersey starting next season. The agreement marks an end to t ...

Tags: Real Salt Lake, Marketing and Sponsorship, MLS

Marketplace Roundup

USA TODAY's Sam Amick cites Celebrity DBI data as showing that Warriors G Stephen Curry leads the NBA in "key categories such as trust and appeal while quickly moving up the overall list (he's 22nd overall in the NBA)." This adds to the "mountain of evidence that he's a tremendous representative for ...

Tags: Marketing and Sponsorship

EA Sports, Tiger Woods Part Ways

EA Sports last night said it is parting ways with Tiger Woods for its golf videogame, ending one of the gaming industry’s most prominent athlete endorsements after more than 15 years. The company said it is instead developing a golf game for the forthcoming Xbox One and PlayStation 4 without W ...

Tags: Marketing and Sponsorship, Electronic Arts, Golf

MLB Pulls Chevy World Series Promo

MLB and Chevrolet last night abruptly cancelled a planned placard promotion for the Chevy Silverado intended for Game 5 of the World Series. The league and automaker distributed colored placards throughout the Busch Stadium seating bowl that spelled out “Silverado Strong.” The original p ...

Tags: Marketing and Sponsorship, MLB

NBC More Than 90% Sold For Sochi

NBC is positioned to sell out its first Olympics in more than a decade. NBC Sports Exec VP/Ad Sales Seth Winter said the net's ad inventory is more than 90% sold for the Sochi Games. Winter added, "If inventory paces like it has been, we could sell out. The demand has escalated beyond anything I've ...

Tags: Marketing and Sponsorship, NBC

Brands Unveil Sochi Athlete Endorsers

Procter & Gamble yesterday formally unveiled its '14 Sochi Games athletes who will participate in the company's "Thank You Mom" campaign, including U.S. skier Lindsey Vonn for Olay, German skier Felix Neureuther and Dutch speedskater Sven Kramer for Gillette and Russian figure skater Elena I ...

Tags: Marketing and Sponsorship, Procter and Gamble

NBA, Samsung Ink Sponsorship Deal

Samsung and the NBA today announced a multiyear deal making the company the official handset, tablet and TV provider for the NBA, WNBA and NBA D-League. Samsung will serve as title sponsor of the NBA Summer League and will be a presenting sponsor for NBA TV's "NBA Inside Stuff" ( NBA ). In this week ...

Tags: Marketing and Sponsorship, Samsung, NBA

National Guard Extends With Earnhardt

The Army National Guard has “extended its sponsorship” of NASCAR Sprint Cup Series driver Dale Earnhardt Jr. and Hendrick Motorsports through the ‘14 season, according to Jenna Fryer of the AP. The National Guard will be the primary sponsor of the No. 88 Chevrolet for 20 Sprint Cup ...

Tags: Marketing and Sponsorship, NASCAR, PepsiCo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug