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Ralph Lauren's Team USA Opening Ceremony Uniforms Embedded With Heating Technology

Published in SportsBusiness Daily on 01 / 22 / 18

Polo Ralph Lauren's Team USA Olympic and Paralympic uniforms for the Opening Ceremony at the Pyeongchang Games will be "embedded with wearable heating technology," according to Maria Puente of USA TODAY. The "red-white-and-blue down parkas" are equipped with a "button on a slender battery pack insid...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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FIFA Bans F1 Driver's World Cup Tribute Helmet

FIFA will not allow German F1 driver Nico Rosberg to use an image of the World Cup trophy on his helmet for this weekend's German Grand Prix, as the organization is "keen to enforce its 'intellectual property rights,'" according to Sarah Ebner of the LONDON TIMES. Rosberg on Tuesday " ...

Tags: FIFA, Formula One, FIFA World Cup, Marketing and Sponsorship

Breitling Building Bonds With Swiss NHLers

Swiss luxury watch manufacturer Breitling is hoping to turn active NHLers from its home country into a team of unofficial brand ambassadors through the formation of what it is calling the “Transatlantic Flyers Club.” The brand earlier this month hosted seven of the 10 active Swiss NHLers ...

Tags: NHL, Marketing and Sponsorship, Breitling

Nissan, Manchester City Form Partnership

EPL club Manchester City today announced a "ground-breaking commercial partnership" with Japanese automaker Nissan, according to Adam Crafton of the London DAILY MAIL. Nissan "became the official automotive partner of Manchester City" in a deal that represents the "biggest automotive partnership" in ...

Tags: English Premier League, Nissan, Manchester City, Marketing and Sponsorship

Golden Flakes Ends SEC Sponsorship

Alabama-based snack food company Golden Flake, one of two original SEC sponsors, has ended its partnership after 30 years. Golden Flake will continue its long-running sponsorship of both the Univ. of Alabama and Auburn Univ., and will add deals wit ...

Tags: Marketing and Sponsorship, SEC

Ohio State Sues Rhode Island T-Shirt Company

T-shirts featuring a silhouette image of Ohio State Univ. fans forming the letters O-H-I-O are "spelling trouble for a Rhode Island company that has been slapped with a trademark-infringement lawsuit" by the university, according to Tim Feran of the COLUMBUS DISPATCH. The suit says that Teespri ...

Tags: Marketing and Sponsorship

Danica, Stewart To Appear In New GoDaddy Ad

A new GoDaddy ad scheduled to debut this week shows NASCAR drivers Danica Patrick and Tony Stewart "trying to out-prank each other," according to Bruce Horovitz of USA TODAY. The ad marks the first time the pair has "appeared together in a GoDaddy spot." Patrick in the ad, which was w ...

Tags: Marketing and Sponsorship, GoDaddy

Sources: Adidas Signs Embiid, Smart

76ers C Joel Embiid and Celtics F Marcus Smart "have signed contracts" with adidas, according to sources cited by Rodger Bohn of SLAMONLINE.com. Exact terms were "not disclosed, but it was confirmed that both contracts will be multi-year deals." adidas has "quietly established the best group of rook ...

Tags: Marketing and Sponsorship, NBA, Adidas

Howard, Dempsey See Endorser Value Jump

U.S. G Tim Howard and F Clint Dempsey's value as advertising spokespersons "soared with their stellar World Cup performances," according to data from The Marketing Arm cited by Cheryl Hall of the DALLAS MORNING NEWS. Howard is now "recognized by more than a third of Americans" and when it comes to " ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Atlanta-based marketing firm CSE notes the Twitter account for @Brazuca, the adidas-made official ball of the World Cup, has 3 million-plus followers, which more than doubles @adidasfootball's total. The content was identical and the posts were similar, both using David Beckham and changing the Braz ...

Tags: Marketing and Sponsorship

Jordan Brand Capitalizing On Jeter's Farewell

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Tags: Marketing and Sponsorship, New York Yankees, Nike

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