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Root Sports Southwest Brings On Former Penguins Exec David Peart

Published in SportsBusiness Daily on 02 / 26 / 15

Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...

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08/15/11
Carlsberg Official Beer Provider Of Emirates Stadium

Carlsberg has “placed its allegiance” with EPL club Arsenal, signing on as the exclusive beer provider at Emirates Stadium after the FA Cup signed rival Budweiser as sponsor in June, according to Anna White of the GUARDIAN. Carlsberg is the official beer of the England men's soccer tea ...

Tags: Marketing and Sponsorship, English Premier League, Carlsberg

08/15/11
Old Navy To Start Selling College Gear

Starting this week, “more than 70 of the country's largest college athletics programs will team up” with Gap Inc. to sell branded clothes and accessories in its roughly 1,000 Old Navy stores across the U.S., according to Sam Mamudi of the WALL STREET JOURNAL. Old Navy Senior VP/Merchand ...

Tags: Marketing and Sponsorship

08/15/11
Kimball Sports 3D Images On IndyCar Ride

Chip Ganassi Racing yesterday employed 3D graphics to show raised images of Novo Nordisk insulin pins on the car of the No. 83 Izod IndyCar entry driven by Charlie Kimball at New Hampshire Motor Speedway. The team used Next Step M3dia to create the 3D images of Novo Nordisk's Levemir FlexP ...

Tags: Marketing and Sponsorship

08/15/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported a class action lawsuit has been filed against NASCAR “over claims that a text message promoting coverage of the 2011 Daytona 500 on Sprint phones violated the Telephone Consumer Protection Act.” The lawsuit, filed in U.S. District Court in Cal ...

Tags: Marketing and Sponsorship

08/12/11
A-B Hopes NFL Sponsorship Can Help Sales

Bud Light returning as NFL's official beer A-B InBev is preparing to kick off its return as an NFL sponsor "in a big way, with a TV campaign and in-store activation that will leverage Bu ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

08/12/11
Akron Shirt Causes Stir With Suggested Nike Ties

A T-shirt worn by Heat F LeBron James last week "has attracted some heat on the Internet, with bloggers suggesting it was the work of Nike," but that is not the case, according to Katie Byard of the AKRON BEACON JOURNAL. Univ. of Akron student Willie Harper, who created the shirt with fellow UA stud ...

Tags: Marketing and Sponsorship, Nike

08/12/11
Marketplace Roundup

Watch The Clip In Green Bay, Kareem Copeland noted a new Nike commercial promoting its association with Dick's Sporting Goods features Packers LB Clay Matthews "selling ...

Tags: Marketing and Sponsorship

08/11/11
Omega Begins Official Role With PGA

The PGA of America and Omega today formally launch a five-year partnership that designates the Swiss watchmaker as the PGA’s official timekeeper. The unveiling is timed in conjunction with the first round of the 93rd PGA Championship at Atlanta Athletic Club. The deal gives Omega tim ...

Tags: Golf, Marketing and Sponsorship

08/11/11
EPL's Blackburn Donates Shirt Deal To Charity

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Tags: Marketing and Sponsorship, Soccer, English Premier League

08/11/11
Marketplace Roundup

In Denver, Jason Blevins cited a Red Bull source as saying that action sports star Shaun White is "talking with Coca Cola’s Vitamin Water about a multi-million-dollar deal." White's contract with Red Bull ended after this year's Winter X Games , and he has since "been in discussions with ...

Tags: Marketing and Sponsorship

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