Featured Story

PodcastOne To Distribute Audio Version Of "The Rich Eisen Show"

Published in SportsBusiness Daily on 10 / 01 / 14

PodcastOne will distribute "The Rich Eisen Show" starting Monday. The podcast, which will be an audio version of Eisen 's DirecTV show, will be available via iTunes, the PodcastOne app and the PodcastOne website. PodcastOne CEO Norm Pattiz said he became interested in Eisen once he saw the growth...

Read More

More Stories

03/23/11
Bacardi Signs Nadal As Ambassador

Bacardi Limited has signed tennis player Rafael Nadal as its newest global social responsibility ambassador, leading the spirits company’s responsible drinking campaign, “Champions Drink Responsibly.” The campaign will feature Nadal in ads, PR, consumer experiential initiatives and social media, inc ...

Tags: Marketing and Sponsorship, Tennis

03/23/11
Jeter Tops First MLB Jersey Sales List

MLB for the first time has disclosed its best-selling jerseys, and Yankees SS Derek Jeter owned the top-seller for the '10 calendar year. Players from 11 teams finished among the top 20 most popular jerseys, led by the Phillies who had three in the top 10 and four in the top 20. Of note, 12 ...

Tags: Marketing and Sponsorship, MLB

03/23/11
Tiger Set To Join Nike On Asia Promotional Tour

Tiger Woods following The Masters “is set to join Nike Golf president Cindy Davis on what the company is calling its ‘Make it Matter’ tour,” a three-city “promotional swing through Asia,” according to Gene Yasuda of GOLFWEEK. The tour is “designed to fuel the region’s growing interest in the game an ...

Tags: Marketing and Sponsorship, Nike, Golf

03/23/11
Marketplace Roundup

In Philadelphia, Ed Barkowitz reports the Pennsylvania Lottery "again is selling instant scratch-off games featuring the Phillies and Phillies-related prizes." The $5 game, which also has a Pirates version, will "have cash prizes of $10 million and second-chance drawings for items ran ...

Tags: Marketing and Sponsorship

03/22/11
NESV Changes Name To Fenway Sports Group

New England Sports Ventures has changed its corporate name to Fenway Sports Group, a move driven to reflect better the more global nature of the business, particularly following last year's acquisition of EPL club Liverpool FC. The previous Fenway Sports Group, the sports marketing and sales agency ...

Tags: Marketing and Sponsorship, Fenway Sports Group

03/22/11
NFLPA Defends Licensing Rights

The NFLPA’s marketing and licensing arm yesterday issued a strongly worded statement saying that it does have the right to use group player licensing rights in deals with NFL and non-NFL sponsors and disputing public comments made by an NFL exec question ...

Tags: NFL, Marketing and Sponsorship, Football

03/22/11
Basketball HOF Eyes Selling Title Sponsorship

The Basketball HOF is "close to putting a title sponsorship package on the market," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources indicated that the HOF has been "quietly conducting a search for a sales agency for months." That search has been "winnowed to two and is expec ...

Tags: Basketball, Marketing and Sponsorship

03/22/11
Morneau Stresses Use Of New Batting Helmet

Twins 1B Justin Morneau last season said that he “almost certainly would wear a batting helmet designed to withstand significantly greater impact than the helmet most players wear” after he suffered a season-ending concussion, according to Kelsie Smith of the ST. PAUL PIONEER PRESS. Rawlings is the ...

Tags: Marketing and Sponsorship, Rawlings Sporting Goods Co., MLB, Baseball

03/22/11
Marketplace Roundup

Tony Kanaan will drive for the KV Racing Technology team in the '11 Izod IndyCar Series, with Geico to serve as the primary sponsor. He joins fellow KV drivers Takuma Sato and E.J. Viso on the three-car team ( KV Racing Technology ). Meanwhile, in Indianapolis, Curt Cavin reports Paul Tracy has secu ...

Tags: Marketing and Sponsorship

03/21/11
NFL Warns Sponsors About Deals With Players Group

The NFL disclosed that it is "advising sponsors to be wary about signing group licensing deals with the players' newly established trade association, strongly suggesting that the group might not have the legal right to market the players," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. T ...

Tags: NFL, Marketing and Sponsorship, Football

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug