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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

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Roush Fenway Signs 3M, Biffle Through '14

Roush Fenway Racing on Saturday formally announced that both Greg Biffle and his primary sponsor, 3M, have renewed their contracts for three more NASCAR seasons. The new contracts will take 3M, Biffle and RFR through the '14 Sprint Cup season. Terms of the contracts were not disclosed ( Roush Fenway ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In London, Ron Lewis noted Wenlock and Mandeville "have been working solidly" since LOCOG introduced them nearly a year ago as the mascots for the ’12 London Olympics. The mascots “have connected well with children and their remit involves delivering the Olympic message to a generation that has not ...

Tags: Marketing and Sponsorship

Polamalu Tops Most Popular Jersey List

Steelers S Troy Polamalu’s No. 43 jersey was the most popular jersey based on sales at NFLShop.com from April 1, 2010 through March 31, according to Michael McCarthy of USA TODAY. Packers QB Aaron Rodgers ranks second on the list following his Super Bowl XLV MVP performance, the first time he has "a ...

Tags: Marketing and Sponsorship, NFL, Football

Power Balance Focuses On Licensing Deals

Power Balance is "spending more aggressively on licensing deals and partnerships more associated with traditional sporting-goods companies," according to E.J. Schultz of AD AGE. The company has "licensing deals with Rawlings, which makes Power Balance-branded batting gloves and apparel," and TaylorM ...

Tags: Marketing and Sponsorship

Serena Returns To Court With A Splash

Serena Williams "went viral again" this week after she returned to the tennis court for practice on Tuesday wearing a "bright pink body suit," according to Greg Couch of SPORTINGNEWS.com. She has been out of action since last year due to various injuries and illnesses, and the "entirety of Williams’ ...

Tags: Marketing and Sponsorship

Wheels & Deals

ESPN The Magazine's Ryan McGee said STP's return to NASCAR is a "great sign for the sport economically." McGee: "This was a company that was essentially run out of the sport just a decade ago because it couldn't afford it. At a time where so many teams, particularly Richard Petty Motorsports, are ...

Tags: Motorsports, Marketing and Sponsorship

ESPN Makes Erin Andrews End Reebok Deal

ESPN reporter Erin Andrews will have to give up her Reebok endorsement as soon as the deal with the shoe company ends, ESPN Exec VP/Production Norby Williamson said. The decision results from ESPN's new endorsement guidelines, which mandate that reporters and hosts can not sign endorsement deals wit ...

Tags: ESPN, Marketing and Sponsorship

Kobe's Anti-Gay Slur May Hurt His Brand

The NBA fined Lakers G Kobe Bryant $100,000 for an anti-gay slur toward a referee Tuesday night, and "any perception that he is homophobic, especially in Los Angeles, would chip away at his newly strengthened cornerstone while adding to the smoldering wreckage of the days when he was scorned for his ...

Tags: Marketing and Sponsorship, Basketball

Tiger Woods' Asia Trip With Nike A "Mob-Scene"

Tiger Woods is in Asia this week to promote Nike, and he has “enjoyed 'rock star' receptions at golf clinics and meet-and-greets,” according to Yi Hyun-young of REUTERS. Nike Golf President Cindy Davis said the company’s decision to stay with Woods amid his personal scandal "was absolutely right and ...

Tags: Marketing and Sponsorship, Nike

Vick Signing Boosts Unequal Technologies Sales

Sales of Unequal Technologies gear "have settled in at about triple what they were a year ago" since the company signed Eagles QB Michael Vick to an endorsement deal in January, according to the WALL STREET JOURNAL's Lee Hawkins, who details the process of making the deal happen. Vick, "who had been ...

Tags: Philadelphia Eagles, Marketing and Sponsorship

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