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Cubs Strike Long-Term Sponsorship Deal Making Beam Suntory Official Spirits Partner

Published in SportsBusiness Daily on 01 / 13 / 17

The Cubs and Beam Suntory on Thursday announced a long-term sponsorship deal "making Beam the official spirits partner of the Cubs and Wrigley Field," according to Greg Trotter of the CHICAGO TRIBUNE. The partnership is in the "ballpark of seven figures annually and 10-plus years." Fans will "notice...

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Tags: Marketing and Sponsorship, Chicago Cubs, MLB

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