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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 While YES and NYCFC announce partnership deal at presser, YES is showing Yankees Maga...

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06/13/11
Marketplace Roundup

Renaud Lavoie of RDS reported the NHL told Bruins LW Shawn Thornton "he can't wear his Red Sox cap anymore when he's doing TV interviews." Thornton during his press availability last Tuesday was wearing the cap ( TWITTER.com, 6/9 ). NESN.com’s Ryan Tepperman noted before the NHL Playoffs beg ...

Tags: Marketing and Sponsorship

06/10/11
LOCOG To Investigate Honda Campaign

LOCOG officials have said that they will “investigate whether Honda’s latest digital campaign, fronted by four Olympic hopefuls, has breached Olympic rules on advertising, a claim denied by the car maker,” according to Loulla-Mae Eleftheriou-Smith of MARKETINGMAGAZINE.co.uk. Honda ...

Tags: Honda, BMW Inc., Marketing and Sponsorship

06/10/11
Canucks' Sedin Twins Yet To Capitalize Off-Ice

Canucks C Henrik Sedin and his twin brother, LW Daniel, "have flown under the radar compared with many other NHL stars" because of their "disengaged personalities and by playing in a small media market," according to Gerald Narciso of the N.Y. TIMES. Each has won an NHL scoring title in the last two ...

Tags: Marketing and Sponsorship, Hockey, Vancouver Canucks, Boston Bruins

06/10/11
adidas Has Big Plans For Derrick Rose

After winning the NBA MVP award in just his third season, Bulls G Derrick Rose has “suddenly found himself one of the league’s most marketable stars,” according to Joel Brigham of HOOPSWORLD.com. Rose has become the "golden boy for adidas Global Basketball." He has “his ...

Tags: Adidas, Marketing and Sponsorship

06/10/11
Northwestern Mutual Signs Golfer Mark Wilson

Mark Wilson, a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northwes ...

Tags: Marketing and Sponsorship

06/10/11
Marketplace Roundup

In L.A., Meg James reports despite “sour economic news and declining ratings, the major broadcast networks garnered substantial rate increases for commercial time sold for their upcoming TV season.” ABC, CBS and NBC on Thursday said that they “had completed their advanced advertisi ...

Tags: Marketing and Sponsorship

06/09/11
Subway, Klondike Sponsor Grantland Launch

ESPN and Bill Simmons launched Grantland.com yesterday with Subway and Klondike as the site's two presenting sponsors, and Simmons expects to have “three more clients, including a luxury auto brand, signed by the end of the month,” according to Anthony Crupi of ADWEEK. Simmons, Grantlan ...

Tags: Marketing and Sponsorship, ESPN, Subway, Unilever

06/09/11
A-Rod Endorses Vita Coco, Invests In Competitor

Coconut water brand Vito Coco announced yesterday that it has signed Alex Rodriguez to an endorsement deal , but officials with rival Zico claim that the Yankees 3B "is an investor in their company," according to Darren Rovell of CNBC.com. Zico CEO Mark Rampolla said that he "was surprised when he ...

Tags: Marketing and Sponsorship, New York Yankees

06/09/11
EA Sports Could Lose Big With Canceled Season

The NFL lockout is now in its 90th day , and EA Sports “is forecasting a potential $80 million loss if the season is killed,” according to Bloomberg TV’s Deirdre Bolton. Bloomberg TV’s Michele Steele said EA Sports "could see a big chunk of its top line just vaporize from th ...

Tags: Marketing and Sponsorship, EA Sports

06/09/11
Marketplace Roundup

Queens Park Rangers is "parting company with shirt sponsor Gulf Air after three years, and is on the hunt for a replacement commercial partner to leverage its promotion" to the EPL. Sources said that the club is "in talks with a number of prospective new sponsors about a multimillion-pound deal." Gu ...

Tags: Marketing and Sponsorship

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