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Published in SportsBusiness Daily on 10 / 24 / 14

SWEET: Fox Sports creates a "Super Mariota" video for the #Oregon QB. http://t.co/NnZvd9c7t8 #sportsbiz pic.twitter.com/RbzfRerPo0 — J.W. Cannon (@cannonjw) October 24, 2014

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Tags: Marketing and Sponsorship, Meineke

04/13/11
Delta Signs Deal With U.S. Freeskiing Team

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04/13/11
Marketplace Roundup

Heat F LeBron James has signed as the latest endorser of luxury watch manufacturer Audemars Piguet. James will represent the company globally and create a limited-edition watch, with the proceeds of any future auction of his timepiece going to his LeBron James Family Foundation. James joins other sp ...

Tags: Marketing and Sponsorship

04/12/11
USOC Extends Partnership With Nike

The USOC announced yesterday that it "has extended its sponsorship deal with Nike, meaning American athletes will wear the swoosh on the medal stand" through the '16 Rio de Janeiro Games, according to the AP. Nike, which also has contracts with USA Basketball and USA Track & Field, as well as ot ...

Tags: Nike, Marketing and Sponsorship, USOC

04/12/11
Mattel Teams With Izod For Indy 500 Promotion

Mattel is teaming with IndyCar Series title sponsor Izod during the Indianapolis 500 “for a promotion to be centered on a life-size version of the V-Drop track set, sold as part of the Mattel Hot Wheel line of die-cast toys,” according to Stuart Elliott of the N.Y. TIMES. The Izod Presents Hot Wheel ...

Tags: Marketing and Sponsorship, IndyCar, Mattel, Motorsports

04/12/11
Reebok Looks to Products To Gain Profitability

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04/12/11
"Madden NFL 12" Cover Athletes Narrowed To Four

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Tags: Football, EA Sports, NFL, Marketing and Sponsorship

04/12/11
Marketplace Roundup

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