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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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02/26/14
MLB Marketing Notes

In Boston, Peter Abraham reported Red Sox P Koji Uehara has "signed to promote a beer brand in Japan, Suntory Premium Malt," and has "filmed a commercial." The spot shows Uehara "sitting at a bar and drinking a glass of beer with a satisfying 'Ahhh' at the end." Uehara said that he also "wrote a boo ...

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02/25/14
Shiffrin Likely To Capitalize On Sochi Games

The U.S. Olympic squad has "finally found its Sochi star" in Gold Medal-winning skier Mikaela Shiffrin, according to Kurt Badenhausen of FORBES.com. Shiffrin is "young, attractive, charismatic and represents the complete package for marketers." She already has a "half-dozen endorsement deals," inclu ...

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02/25/14
Lillard Could Opt Out Of Adidas Deal

Trail Blazers G Damian Lillard can "opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armour," according to sources cited by Chris Haynes of CSNNW.com. Lillard ...

Tags: Marketing and Sponsorship, Adidas

02/25/14
Nike At Center Of Latest USATF Controversy

USA Track & Field two days after disqualifying U.S. 3,000-meter champion Gabriele Grunewald has "reversed its decision," according to German & Helliker of the WALL STREET JOURNAL. Grunewald was disqualified for "clipping the heels of another runner on the final lap of a race at the U.S. indo ...

Tags: Marketing and Sponsorship, Nike

02/25/14
Soccer Marketing Notes

EPL club Manchester City has signed a multiyear partnership deal with camera company iON to become the club's official global sports action camera partner. The deal, which was formally announced last night, will see iON cameras being used for training, coaching and scouting. In addition, iON cameras ...

Tags: Marketing and Sponsorship, Soccer

02/24/14
McCutchen's Marketability On The Rise

Pirates CF Andrew McCutchen has "vaulted past mere stardom and his stature as the so-called face of a small-market franchise," according to Bob Cohn of the PITTSBURGH TRIBUNE-REVIEW. McCutchen is "marketable and saleable, good for business and not just the Pirates'." His '13 NL MVP award "is nic ...

Tags: Marketing and Sponsorship, Pittsburgh Pirates, MLB

02/24/14
New Balance To Sign Deals With Red Sox IFs

All four of the Red Sox' projected starting infielders are "expected to have contracts this season to wear spikes" manufactured by Boston-based New Balance, according to Steve Buckley of the BOSTON HERALD. While Red Sox 2B Dustin Pedroia already has a deal with New Balance, "nothing has been announc ...

Tags: Marketing and Sponsorship, Boston Red Sox, New Balance, MLB

02/21/14
NASCAR, Ogilvy Rolling Out New Campaign

NASCAR and Ogilvy & Mather, N.Y., "will try to challenge the stubborn image of drivers as beer-guzzling good ol' boys as part of a new brand campaign breaking" during Fox' broadcast of the Daytona 500 on Sunday, according to Michael McCarthy of AD AGE. NASCAR VP/Marketing Kim Brink said that ...

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02/21/14
Wheels & Deals: Dillon No. 3 Merch Selling Fast

NASCAR Integrated Marketing Communications Senior Dir Jon Schwartz said that driver Austin Dillon has "been the No. 1 seller among drivers with only one merchandise hauler on site" in Daytona this week. USA TODAY's Jeff Gluck notes that is "everyone but Dale Earnhardt Jr., Tony Stewart, Jeff Gordon ...

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02/21/14
Jeter Merchandise Still A Hot Commodity

Fanatics.com, since Yankees SS Derek Jeter announced his retirement, "has sold more Jeter stuff" than any other MLBer, according to figures cited by Darren Rovell of ESPN. Rovell said of a report that the dirt Jeter plays on would be sold, "They will be selling everything … (and) you can ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

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