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Overnight Ratings: PGA Tour Deutsche Bank Championship, U.S. Open Tennis

Published in SportsBusiness Daily on 09 / 02 / 14

The chart below lists overnight ratings from sports telecasts over Labor Day weekend on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (E...

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Kia Breaking Ad With Blake Griffin

Clippers F Blake Griffin’s dunk over a Kia Optima which won the Sprite Slam Dunk Contest last Saturday as part of the NBA’s All-Star Weekend will be incorporated into a TV ad breaking Friday on ESPN’s NBA doubleheader, as well as Friday's Clippers-Lakers broadcast on FS Prime Ticket ...

Tags: Kia Motors, Marketing and Sponsorship, Los Angeles Clippers

De Ferran Racing Closes For Lack Of Sponsorship

IndyCar team de Ferran Dragon Racing “closed operations Thursday because of a lack of sponsorship” after four years in operation, according to Curt Cavin of the INDIANAPOLIS STAR. Team co-Owner Gil de Ferran said, "I couldn't figure out an equation where there wasn't an ounce of uncertainty and fina ...

Tags: Marketing and Sponsorship, Motorsports, IndyCar

Myrtle Beach CVB Title Sponsoring NHRA Event

Charlotte Motor Speedway Thursday announced a sponsorship with the Myrtle Beach Area Convention & Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor o ...

Tags: Marketing and Sponsorship, NHRA

Supply Low For Carmelo's Knicks Jersey

Modell's Sporting Goods CEO Mitch Modell yesterday said that it "likely will be 45 days before he has an adequate supply" of Carmelo Anthony's new No. 7 Knicks replica jersey, according to NEWSDAY. On the Knicks' online store, Anthony jerseys "can be pre-ordered but are not expected to ship until Ap ...

Tags: New York Knicks, Marketing and Sponsorship

MLBPA Players Choice Includes Giants, Red Sox

The Giants and Red Sox will participate in the MLBPA Players Choice Signature Series merchandise collection for the first time this year. Now in its third year, the collaborative effort between the union and apparel licensee VF/Majestic involves players designing jerseys and T-shirts to th ...

Tags: Marketing and Sponsorship, MLB

Ovechkin Films Capital One Spot

A production crew working on Capital One commercials in the DC area yesterday filmed a spot with Capitals LW Alex Ovechkin "shooting pucks from the bank's roof," according to ARLNOW.com. The crew was "filming a Capital One Bank commercial" in Arlington, Va., yesterday morning, and then was seen "hea ...

Tags: Marketing and Sponsorship, Washington Capitals

Marketplace Roundup

Clippers F Blake Griffin during the NBA All-Star Saturday Sprite Slam Dunk Contest jumped over a Kia in his final dunk, and CNBC.com’s Darren Rovell noted it is “not known how many cars Griffin’s jump actually helped sell.” However, Edmunds.com, an online resource for automotive information, reporte ...

Tags: Marketing and Sponsorship

Labatt Plans To Pursue Legal Action Against NHL

After the NHL yesterday announced a seven-year deal with MillerCoors in the U.S. and Molson Coors in Canada, Labatt Breweries of Canada claimed that they "had already struck a deal with the NHL to renew sponsorship rights in Canada through 2014," and said that they will "pursue legal action to ens ...

Tags: NHL, MillerCoors, Coors Brewing Co., Molson Breweries, Anheuser Busch, Marketing and Sponsorship

Kanaan Out Of De Ferran Dragon Racing

IndyCar driver Tony Kanaan said that he “doesn't have enough sponsorship to join De Ferran Dragon Racing for the upcoming season," according to Curt Cavin of the INDIANAPOLIS STAR. Kanaan: "I came up with some money, but not enough for (de Ferran's team). The bottom line now is, who will give me a d ...

Tags: Marketing and Sponsorship, Motorsports, IndyCar

Current, Former Players Mingle In MLBN Ad

Watch The Spot MLB Network Monday broke a 45-second ad entitled "All In One Place" that is a "blend of black-and-white and color footage, with past and present greats mingling" on the network's Studio 42 field, according to Mark Newman of MLB.com. Babe Ruth in the ad "thro ...

Tags: MLB, Baseball, Marketing and Sponsorship

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