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Published in SportsBusiness Daily on 10 / 24 / 14

SWEET: Fox Sports creates a "Super Mariota" video for the #Oregon QB. http://t.co/NnZvd9c7t8 #sportsbiz pic.twitter.com/RbzfRerPo0 — J.W. Cannon (@cannonjw) October 24, 2014

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Meineke To Title Sponsor Texas Bowl

Texas Bowl officials yesterday announced that Meineke Car Care Centers has agreed to become the title sponsor of the game at Reliant Stadium in a three-year deal, and the “true value of the agreement could emerge when the bowl system is reshuffled for the 2014 season,” according to David Barron ...

Tags: Marketing and Sponsorship, Meineke

Delta Signs Deal With U.S. Freeskiing Team

Delta Air Lines has signed a deal making it an exclusive sponsor of the U.S. Freeskiing team through ‘14. The deal comes on the heels of the IOC’s move to add skiing halfpipe to the Olympic program for the ‘14 Sochi Games. Delta has been a sponsor of the US Ski & Snowboarding Associati ...

Tags: Marketing and Sponsorship, Delta Airlines

Marketplace Roundup

Heat F LeBron James has signed as the latest endorser of luxury watch manufacturer Audemars Piguet. James will represent the company globally and create a limited-edition watch, with the proceeds of any future auction of his timepiece going to his LeBron James Family Foundation. James joins other sp ...

Tags: Marketing and Sponsorship

USOC Extends Partnership With Nike

The USOC announced yesterday that it "has extended its sponsorship deal with Nike, meaning American athletes will wear the swoosh on the medal stand" through the '16 Rio de Janeiro Games, according to the AP. Nike, which also has contracts with USA Basketball and USA Track & Field, as well as ot ...

Tags: Nike, Marketing and Sponsorship, USOC

Mattel Teams With Izod For Indy 500 Promotion

Mattel is teaming with IndyCar Series title sponsor Izod during the Indianapolis 500 “for a promotion to be centered on a life-size version of the V-Drop track set, sold as part of the Mattel Hot Wheel line of die-cast toys,” according to Stuart Elliott of the N.Y. TIMES. The Izod Presents Hot Wheel ...

Tags: Marketing and Sponsorship, IndyCar, Mattel, Motorsports

Reebok Looks to Products To Gain Profitability

adidas AG's Reebok brand “aims to get profitability closer to the level of its parent company in the next five years as it adds toning shoes and retro sneakers to capitalize on growth in personal-fitness spending,” according to Holger Elfes of BLOOMBERG NEWS. Reebok President & CEO Uli Becker sa ...

Tags: Marketing and Sponsorship, Reebok

"Madden NFL 12" Cover Athletes Narrowed To Four

The list of NFL players who could make the cover of EA Sports' "Madden NFL 12" video game has been narrowed to four: Browns RB Peyton Hillis, Vikings RB Adrian Peterson, Packers QB Aaron Rodgers and Eagles QB Michael Vick. Hillis is taking on Rodgers in one of the semifinal matchups, with Peterson a ...

Tags: Football, EA Sports, NFL, Marketing and Sponsorship

Marketplace Roundup

Under Armour has signed a multiyear deal with Nationals minor leaguer Bryce Harper, the top pick in the ’10 MLB Draft. Harper will wear UA apparel during games and will be featured in in-store and promo campaigns. Harper joins Giants C Buster Posey, Nationals 3B Ryan Zimmerman, Orioles C Matt Wieter ...

Tags: Marketing and Sponsorship

Pepsi Renews MLS Partnership, Minus Team Rights

Pepsi has “renewed its long-standing partnership” with MLS for four more years, but the company “has surrendered exclusive local rights to MLS teams,” according to Fred Dreier of SPORTSBUSINESS JOURNAL. The deal, which was “negotiated by Soccer United Marketing and Pepsi, includes a renewal with the ...

Tags: Marketing and Sponsorship, PepsiCo, MLS, Soccer

McIlroy Has Bright Future As Endorser

Golfer Rory McIlroy "may have dramatically plummeted down the leaderboard" yesterday at The Masters after leading by four strokes heading into the final round, but his early success at the tournament "looks set to catapult him into golf's multimillion-earning elite," according to Kennedy & Ellis ...

Tags: Golf, Marketing and Sponsorship

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