Featured Story

Roush Fenway Racing Announces Carl Edwards Will Leave Team In '15

Published in SportsBusiness Daily on 07 / 27 / 14

Roush Fenway Racing this morning issued a statement announcing driver Carl Edwards will not return to the team in ’15. Edwards has driven the No. 99 Ford for RFR since ’05. Team Owner Jack Roush said that he has “known for more than a month that Edwards would be leaving the tea...

Read More

More Stories

01/25/11
Penske Racing, EGR Unveil Sponsors

Penske Racing during NASCAR's media tour yesterday announced a new sponsorship with Kimberly-Clark's Wypall Wipers brand and extensions with Ruby Tuesday and Alliance Truck Parts. Wypall Wipers signed an associate sponsorship that will see Penske Racing crew chiefs in both the NASCAR Sprint Cup Seri ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

01/25/11
The North Face To Outfit New U.S. Ski Division

The U.S. Ski & Snowboard Association today announced a new division, U.S. Freeskiing, that will “operate independently the same way U.S. Snowboarding and the U.S. Ski Team do, and The North Face will be its uniform supplier,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources valued th ...

Tags: Marketing and Sponsorship

01/25/11
Marketplace Roundup

In South Africa, Mninawa Ntloko reports South African Football Association CEO Leslie Sedibe yesterday confirmed that Puma "would be unveiled as the new sponsors" of the country's men's national soccer team. The team "will be decked out in the new strip when they host Burkina Faso on February 9." SA ...

Tags: Marketing and Sponsorship

01/24/11
Some SB Advertisers Not Returning This Year

Some "formidable advertisers have just said no" to advertising during Fox' broadcast of Super Bowl XLV on Feb. 6, and "at least seven advertisers from 2010's game aren't returning: Papa John's, Intel, Monster, Dr Pepper, Denny's, Universal Orlando and KGB," according to Bruce Horovitz of USA ...

Tags: Fox, NFL, Football, Marketing and Sponsorship

01/24/11
ADT Presenting Sponsor Of Rugby Sevens Tourney

ADT Security Services, the Florida-based business and home security provider, has signed on as one of four presenting sponsors of the Feb. 12-13 USA Sevens international rugby championship event in Las Vegas. The single-year deal is valued in the mid-six figures and provides ADT on-field signag ...

Tags: Marketing and Sponsorship

01/24/11
Yonex Deal Helps Wozniacki Expand Into Asia

No. 1-ranked tennis player Caroline Wozniacki "had long made it clear that she was open to a switch if it made commercial sense when her deal with Babolat ended," and she recently signed a "lucrative racket deal with Yonex after extensive off-season testing," according to Christopher Clarey of the N ...

Tags: Tennis, Marketing and Sponsorship

01/24/11
Marketplace Roundup

In Milwaukee, Don Walker noted the NFL yesterday debuted "newly designed trophies for the conference championships." The trophies, created by Tiffany & Co., feature a "silver base with a hollowed out silver football on top." NFL VP/Brand & Creative Jaime Weston said that the league "wanted t ...

Tags: Marketing and Sponsorship

01/21/11
A-B Will Run Stella Ad During Super Bowl

Anheuser-Busch's Super Bowl XLV ad plans include a 60-second spot featuring the Budweiser Clydesdales and a separate ad for Stella Artois, the "first time A-B has pushed an import during the Super Bowl," according to Todd Frankel of the ST. LOUIS POST-DISPATCH. The 60-second Stella ad set to air dur ...

Tags: Marketing and Sponsorship, Anheuser Busch, Fox

01/21/11
Bears Prep Activation Around NFC Title Game

The NFL conference championship games Sunday represent the last NFL home games of the season, so host teams are busily preparing sponsorship activation plans. At Chicago’s Soldier Field, the Bears host the Packers for the 182nd time overall but just the second time in the playoffs. Playoff sponsors ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, Chicago Bears

01/21/11
Adidas Enters Outdoor Market

adidas for the first time is "making an aggressive push into the U.S. outdoor market,” unveiling on Thursday a “complete line of outdoor products at the winter Outdoor Retailer trade show in Salt Lake City,” according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. adidas has “dabbled in outdoor p ...

Tags: Marketing and Sponsorship, Adidas

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug