Featured Story

Time To Participate In The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 20 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * How often do you watch live sports on a mobile device? ...

Read More

More Stories

MLS Fire Sign Multiyear Deal With Miller Lite

The MLS Fire have signed a new multiyear partnership with Miller Lite and renewed the brand as the exclusive domestic beer partner of Toyota Park. The partnership comes after MLS inked a league partnership with Anheuser-Busch that opened up local rights to clubs in the beer category. “We’ve bee ...

Tags: Marketing and Sponsorship, Chicago Fire

Bud Light Renews UFC Official Beer Sponsorship

Bud Light has agreed to a multiyear renewal of its official beer sponsorship of the UFC. The sponsorship will increase the number of featured PPVs for which Bud Light is a presenting sponsor from two to four annually, and the brand will remain a featured sponsor of all additional PPV and TV broadcas ...

Tags: Marketing and Sponsorship, Anheuser Busch, UFC

Baldwin, Krasinski Star In New Era Campaign

TV sitcom stars Alec Baldwin and John Krasinski will carry the flag for New Era Cap this season as stars of a season-long campaign centered on MLB rivalries that will be played out across eight separate TV ads. New Era agency Brooklyn Brothers shot the first five ads for MLB’s longtime on-field ...

Tags: Marketing and Sponsorship, New Era

Jordan Brand Unveils New Jordan Fly Wade Shoe

Jordan Brand yesterday unveiled the Jordan Fly Wade, Heat G Dwyane Wade’s first signature shoe with the brand. The Jordan Fly Wade is the lightest Jordan basketball shoe to date. The first two colorways of the shoe will be available in the U.S. on May 5 and in China on May 7, with the final two colo ...

Tags: Marketing and Sponsorship, Nike

Coca-Cola Ends Deal With Wayne Rooney

Manchester United F Wayne Rooney “has been dropped by Coca-Cola” after the company had “quietly removed him from its endorsement roster last year,” according to Matt Scott of the GUARDIAN. Coca-Cola's U.S. management “was so dismayed by reports of an alleged infidelity with a prostitute while his wi ...

Tags: Marketing and Sponsorship, Soccer, Coca-Cola

Marketplace Roundup

In Augusta, LaTina Emerson notes The Masters is the “first stop for the new Mercedes-Benz Performance Center, a mobile golf tour presented by the PGA of America.” Two large Mercedes Sprinter vans “will travel across the country this year to major golf tournaments, events and dealerships, carrying ...

Tags: Marketing and Sponsorship

Red Sox, New Balance Sign Multiyear Deal

The Red Sox and New Balance have agreed to a multiyear partnership that recognizes New Balance as the official footwear and apparel sponsor of the team. New Balance has unveiled an illuminated sign featuring the company's signature red logo atop the new HD videoboards in Fenway Park's right field. P ...

Tags: Boston Red Sox, New Balance, Marketing and Sponsorship

Bob Hope Classic Prez Downplays Sponsor Talk

PGA Tour Bob Hope Classic President John Foster yesterday indicated that a Golfweek.com report that Humana had signed as the event's new title sponsor and that the the tournament "would change its four-course, five-day format as soon as next January is premature,” according to Larry Bohannan of the ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, Humana

NHLPA Extends With Reebok, Adds Licensees

The NHLPA has announced five-year apparel agreements, highlighted by the continuation of its partnership with Reebok. The union is expanding its roster of apparel licensees to include Old Time Hockey, Knights Apparel and Elmau & Associates. The new player apparel deal with Reebok, whic ...

Tags: Hockey, Marketing and Sponsorship

MJC President Defends Kegasus Campaign

Maryland Jockey Club President & COO Tom Chuckas said that Preakness Stakes weekend is the "most important component of the organization’s bottom line and that the controversial 'Kegasus' campaign  is part of an effort to make the event a success," according to Ron Mitchell of BLOODHORSE.com. C ...

Tags: Horse Racing, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug