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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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NFL Helps Broker Pepsi Super Bowl Ad Deal

The NFL "was involved in working out a process so that Pepsi could  link its appearance" on Fox' "X Factor" to its Super Bowl advertising on NBC, according to Brian Steinberg of AD AGE. The deal reached would give NBC's Super Bowl broadcast a "promotional mention several ti ...

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Lochte In The Spotlight Ahead Of London Games

U.S. Olympic swimmer Ryan Lochte "will be treated like a movie star" for the next 11 months before the '12 London Games after he "aced his screen test to be the leading man" of next summer's Olympics by winning five Gold Medals at last month's FINA World Championships, according to Karen Crouse ...

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Newmark: No Bidding War For Edwards

Roush Fenway Racing President Steve Newmark said that the team's re-signing of Carl Edwards was not the product of a "bidding war" and "didn't come down to any late offer from Roush Fenway Racing nor Ford Motor Company," according to Bob Pockrass of SCENEDAILY.com. RFR's deal with Edwards "was com ...

Tags: Marketing and Sponsorship, Motorsports, Ford Motor Co.

Cycling Team HTC-Highroad Loses Sponsor

The California-based HTC-Highroad cycling team, which “has fielded the most successful men's and women's teams in the world the past several years, fell short in its search for a new title sponsor and will cease operating its men's team at the end of this season,” according to Bonnie For ...

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IMG Depends On Sponsor Sales At Surfing Event

The nine-day Nike U.S. Open of Surfing is “completely free for its hundreds of thousands of spectators,” meaning event owner and operator IMG “turns to aggressive sponsorship sales to offset the long list of expenses,” according to Douglas Farmer of the L.A. TIMES. Expen ...

Tags: IMG, Marketing and Sponsorship

IndyCar Signs With Trim Nutrition

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms ...

Tags: Marketing and Sponsorship

Carl Edwards Staying With Roush Fenway Racing

Roush Fenway Racing announced this morning that it has re-signed driver Carl Edwards to a multiyear contract, starting next season. Edwards joined RFR in '03 and drove in the Camping World Truck Series before running a Sprint Cup Series schedule the next season. He currently sits atop the Cup Serie ...

Tags: Marketing and Sponsorship, NASCAR, Ford Motor Co.

Amgen Re-Ups With Tour Of California

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Ovechkin Parting Ways With Sponsor CCM

IMG Managing Dir, Senior VP & Head of Global Consulting David Abrutyn confirmed that Capitals LW Alex Ovechkin "won't be renewing his endorsement deal with equipment manufacturer CCM, which expires at the end of the month," according to Tarik El-Bashir of the WASHINGTON POST. Ovechkin "won't be ...

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Idaho Potato Commission Title Sponsors Boise Bowl

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