Featured Story

Dean & DeLuca May End Title Sponsorship Of PGA Tour Stop At Colonial Country Club

Published in SportsBusiness Daily on 10 / 20 / 17

Dean & DeLuca is "on the verge of pulling out early" as title sponsor of the PGA Tour's annual event at Colonial Country Club in Ft. Worth, according to a front-page piece by Mac Engel of the FT. WORTH STAR-TELEGRAM. Dean & DeLuca is two years into a six-year deal, and Colonial President Rob...

Read More

Tags: Marketing and Sponsorship, PGA Tour

More Stories

06/26/14
Examining Jersey Winners, Losers In World Cup

While the FIFA World Cup is "one of the largest sports fashion catwalks in the world," there is a temptation regarding jerseys to "exaggerate or be overly 'creative' with what is available, and as fashion often demonstrates, therein lies a slippery slope to sartorial disaster," according to a fashio ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/26/14
World Cup Marketing Notes

The WALL STREET JOURNAL's Luciana Magalhaes wrote Brazil F Neymar and Nike "aren’t missing their golden chance to cash in on the soccer player´s World Cup notoriety." Neymar on Saturday "will debut a new pair of cleats for Brazil’s second-round match against Chile." The gold-colore ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/26/14
Evian Campaign Features Sharapova

Evian has "created a music video by the hip-hop duo Rizzle Kicks" featuring tennis player Maria Sharapova as the "centrepiece of a new Wimbledon-themed viral marketing campaign" in the U.K., according to Ian Griggs of CAMPAIGN LIVE. Including the original video, the campaign also comes with "out ...

Tags: Marketing and Sponsorship, Wimbledon

06/26/14
Health-Food Company Targets Sports Deals

Learn more about Beyond Meat Beyond Meat, a California-based health-food company, is using sports sponsorships to help “convince red-blooded Americans to eat more plant-derived protein,” according to Sarah Nassauer of the WALL STREET JOURNAL. The company recen ...

Tags: Marketing and Sponsorship, New York Mets, MLB

06/25/14
Brands Waste No Time Capitalizing On Suarez' Bite

Uruguay F Luis Suarez yesterday appeared to bite Italy D Giorgio Chiellini during the teams' FIFA World Cup match, and several brands "won the moment with real-time tweets" about the incident, according to Lauren Johnson of ADWEEK. Bud Light and Listerine "quickly bought Promoted Tweets around the # ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/25/14
Wie's Portfolio Likely To Increase After Win

Michelle Wie’s win at the U.S. Women’s Open “instantly boosted the value of her existing endorsement deals and could produce richer, better deals in the near future,” according to marketing experts cited by Emery & Lewis of the HOLLYWOOD REPORTER. Wie already boasted more ...

Tags: Marketing and Sponsorship, Golf, LPGA

06/25/14
Patrice Bergeron Wins "NHL 15" Cover

EA Sports yesterday announced Bruins C Patrice Bergeron has been voted by fans to be the EA Sports "NHL 15" cover athlete. Bergeron topped Canadiens D P.K. Subban following more than 10 million votes ( EA Sports ). In Boston, Matt Pepin notes Bergeron beat Sharks C Logan Couture and Blues RW T. ...

Tags: Marketing and Sponsorship, Electronic Arts, NHL, Boston Bruins

06/25/14
Tennis Players Use Bags As Marketing Tool

There is so much gear in tennis these days that players are “hauling an extra bag to the court,” and the sport's top stars often have “sponsorship deals that require them” to do so, according to Tom Perrotta of the WALL STREET JOURNAL. Roger Federer walked onto Wimbledon&rsqu ...

Tags: Marketing and Sponsorship, Wimbledon

06/25/14
World Cup Marketing Notes

adidas Chair & CEO Herbert Hainer yesterday said that the company in '14 "will hit a record" $2.7B in annual soccer sales. Hainer said that adidas "will sell more than 8 million soccer jerseys this year, more than the 6.5 million it sold" in '10, the last FIFA World Cup year. In Portland, Matthe ...

Tags: Marketing and Sponsorship, FIFA World Cup, Soccer

06/25/14
Marketplace Roundup

Panini has signed seven probable first-round picks in tomorrow's NBA Draft to exclusive trading-card deals, including the likely top two in G Jabari Parker and F Andrew Wiggins. Also signing with Panini are C Joel Embiid, G Dante Exum, G Marcus Smart, F Noah Vonleh and G Tyler Ennis. The rookies wi ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug