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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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Marketers Set To Activate Around March Madness

With the start of the NCAA men’s basketball tournament this week, marketers are gearing up for their “most intensive periods of pitching and peddling outside of the Christmas shopping season,” according to Stuart Elliott of the N.Y. TIMES. Coverage of the tournament on TV and online “will be sp ...

Tags: NCAA, Dominos, UPS, Applebees, Marketing and Sponsorship

Nike Brands Worn By 55 Teams In Men's Tournament

Nike and its affiliated brands sponsor 55 of the 68 teams in the NCAA men’s basketball tournament, up slightly from 53 in last year's 65-team tournament. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 52 schools that wear Nike shoes, while three teams ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour, Basketball

Adidas To Launch Global AD Campaign

Rose appearing in TV, print ads adidas tomorrow will launch a new global ad campaign around its Sport Performance, Originals and Sports Style labels, the first time the company has dedicated a campaign to its sub-brands. The campaign will feature brand ambassadors FC Barcelona F ...

Tags: Adidas, MLS, Marketing and Sponsorship

Nine Sprint Cup Events Without Title Sponsors

This year's 36-race NASCAR Sprint Cup Series schedule "includes nine races that currently have no sponsorship tie-ins," according to Kenny Bruce of SCENEDAILY.com. Title sponsorship deals for the series' "more popular events can come at a significant cost, with high-end events thought to run an ...

Tags: NASCAR, Motorsports, Marketing and Sponsorship

Under Armour To Use E39 Technology With Tottenham

Under Armour "has confirmed that it is planning to include its 'E39' technology in the shirts" for EPL club Tottenham Hotspur, a system that is "comprised of sensors that send second-by-second updates on everything from a player's heart rate to core body temperature, breathing rate and acceleration, ...

Tags: English Premier League, Under Armour, Soccer, Marketing and Sponsorship

VF Corp. Details Five-Year Growth Plan

VF Corp. Friday said that it is "counting heavily on the surging popularity of its outdoors and action-sports apparel to help it reach an ambitious five-year growth initiative," according to Richard Craver of the WINSTON-SALEM JOURNAL. VF said that it "plans to reach $12.7 billion in revenues by 201 ...

Tags: VF Corp., Marketing and Sponsorship

AmEx Staying As PGA Of America Sponsor

American Express has "renewed its patron-level sponsorship with the PGA of America for three more years," according to Michael Smith of SPORTSBUSINESS JOURNAL. Financial terms were not available, but the PGA's patron sponsorships "range from $3 million to $5 million a year and often require inc ...

Tags: Marketing and Sponsorship, American Express, Golf

IndyCar Owners Opt For Stability In Firestone Deal

The Izod IndyCar Series and Firestone Friday agreed to a two-year extension of their partnership , as IndyCar team owners "wanted no part of breaking in another manufacturer while it tries to launch a new car," according to Curt Cavin of the INDIANAPOLIS STAR. IndyCar "accepted what essentially is ...

Tags: IndyCar, Motorsports, Firestone Inc., Marketing and Sponsorship

Via Rail Latest To Raise Concerns To NHL

Via Rail, a longtime sponsor of the Canadiens and Senators, on Friday "shot off a letter to NHL commissioner Gary Bettman complaining that the league's 'quick and ineffective ruling on the Pacioretty/Chara incident  of last Tuesday is totally unacceptable,'" according to Simon Houpt of the GLOBE &a ...

Tags: Marketing and Sponsorship

Bettman Unfazed By Air Canada's Threat

NHL Commissioner Gary Bettman is "unfazed by Air Canada's threat to take its millions in NHL sponsorship elsewhere," and he "warned teams might choose to fly with another airline," according to Paul Koring of the GLOBE & MAIL. Bettman, when asked if he took Air Canada's "threat to pull sponsorsh ...

Tags: Marketing and Sponsorship, NHL

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