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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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Mississippi State To Wear Special Uniforms

Mississippi State Univ. will wear a special adidas football uniform for the Nov. 26 season finale against Ole Miss. The "rivalry" design will feature a maroon jersey and pants, with gold numbers and "Hail State" on the name plate. The gold accents on the uniform tie into the trophy the teams annual ...

Tags: Marketing and Sponsorship, Adidas

Kevin Plank Talks NBA, Nike Takeover

Under Armour Chair, President & CEO Kevin Plank participated in a Q&A with FOOTWEAR NEWS' Neil Weilheimer, who notes Plank is “as much inspirational coach and company cheerleader as CEO." He has in recent years "overhauled his footwear strategy, bringing in new leadership, im ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

USA TODAY's Gary Stoller in a front-page Money section story reports a "growing number of U.S. airlines ... are reaching out to advertisers." Ads are "appearing not only on overhead bins, seat backs and tray tables but on flight attendants' aprons, snack boxes and napkins." In the past, Southwest "p ...

Tags: Marketing and Sponsorship

Geico Close To Renewing NHL Deal

Geico is "close to completing a renewal of its NHL sponsorship for an additional three years," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Geico has been a league sponsor "since the 2010 Winter Classic in Boston and has inserted its caveman spokescharacters into NHL-themed adver ...

Tags: Marketing and Sponsorship, NHL, Geico

World Series Gear In Demand In St. Louis

Many St. Louis-area stores opened early yesterday morning "to accommodate fans on the hunt for World Series gear," according to Kavita Kumar of the ST. LOUIS POST-DISPATCH. Majestic Athletic President Jim Pisani, whose company is the official on-field uniform provider for MLB, said, “Right now ...

Tags: Majestic Athletic, MLB, Marketing and Sponsorship, St. Louis Cardinals, Milwaukee Brewers

UFC's Silva Earning Star Status In Brazil

UFC fighter Anderson "Spider" Silva’s celebrity status “is hitting fever pitch in Brazil, making him one of the first MMA fighters outside of America to really make it into the mainstream,” according to Hywel Teague of ESPN.com. Silva looks set to be “the first South American ...

Tags: Marketing and Sponsorship, UFC

Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted NASCAR driver Matt Kenseth, who sits third in the Chase for the Sprint Cup standings, “still needs sponsors for 2012.” But that “won’t keep Kenseth out of a ride,” as team owner Jack Roush “has committed to running Carl Ed ...

Tags: Marketing and Sponsorship

McDonald's Close To Re-Upping TOP Sponsorship

McDonald's is "close to finalizing an eight-year extension" of its IOC TOP sponsorship, ensuring the QSR will "continue serving Olympic athletes for four more Games," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal is valued at $180-200M and "gives the company worldwide marketing right ...

Tags: Marketing and Sponsorship, McDonalds, IOC

UA Growth Concerns Local Residents

Under Armour has "announced plans to double the size of its physical plant -- news that upset some residents of the 1,800-home" Locust Point neighborhood, according to Lorraine Mirabella of the Baltimore SUN. The residents "worry about construction that could block views, congestion that could add t ...

Tags: Marketing and Sponsorship, Under Armour, Nike

Football Is Game of Fashion

Fashion is "front-and-center in football these days," as it is "becoming an important recruiting tool" for college programs, according to Chris Fowler of ESPN. ESPN's Erin Andrews noted fans are "in the midst of a full-on fashion revolution." adidas Dir of Football & Baseball Mark Dani ...

Tags: Nike, Adidas, Under Armour, ESPN, Marketing and Sponsorship

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