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Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

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Tags: Marketing and Sponsorship, New Balance

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COC Inks Deal With Adidas, Canadian Tire

The Canadian Olympic Committee yesterday announced an eight-year agreement with Canadian Tire and adidas "to feature COC-themed boutiques in Sport Chek and Canadian Tire stores," according to Morgan Campbell of the TORONTO STAR. COC CEO Chris Overholt "realizes peddling Olympic gear is always diffic ...

Tags: Marketing and Sponsorship, Canadian Tire

Under Armour Pushing Women's Apparel

U.S. skier and Under Armour endorser Lindsey Vonn is "poised to be the face of an ad campaign this fall for the athletic company's 'Infrared' cold-weather gear," according to Michael McCarthy of AD AGE. Marketing firm DLB President Darcy Bouzeos said that Vonn has the "most marketing buzz by far" he ...

Tags: Marketing and Sponsorship, Under Armour

Chips & Putts

Farmers Insurance Open Tournament Dir Peter Ripa yesterday said that the purse for next year's event will be $6.1M, "with escalators in the contract that would increase the purse each year," including a $200,000 bump in '15. He added that one "considerable upside" of the tourney's five-year title s ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

In N.Y., Claire Atkinson reports TNT NBA analyst Shaquille O'Neal "has just signed on as a spokesman for Monster Products and its bargain-priced line of tablets." O'Neal will "endorse the Monster M7, a $149 gadget sold at Walmart.com," and an "amped-up marketing campaign is expected to kick off shor ...

Tags: Marketing and Sponsorship

Farmers Re-Ups With SD's PGA Tour Stop

The PGA Tour, Farmers Insurance and the Century Club of San Diego today announced that Farmers has extended its title sponsorship of the PGA Tour event at Torrey Pines Golf Course through '19. The five-year extension begins following the January '14 event ( Farmers ). In San Diego, Tod Leonard notes ...

Tags: Marketing and Sponsorship, PGA Tour

Northwestern Apologizes For Flag Uniform Issue

Northwestern Univ. yesterday "apologized for any misconceptions" about the new uniforms it plans to wear in its Nov. 16 football game against Michigan, as the Under Armour-designed outfits "show what to some look like blood stains on a flag," according to Darren Rovell of ESPN.com. NU Assistant AD/C ...

Tags: Marketing and Sponsorship, Under Armour

Jon Jones To Appear On EA Sports' UFC Cover

EA Sports yesterday announced that UFC light heavyweight champion Jon Jones will be one of two cover athletes for the promotion's first video game under its EA Sports licensing deal. The other cover athlete will be selected via an online fan vote that begins today and runs through Dec. 1. The vote, ...

Tags: Marketing and Sponsorship, EA Sports, UFC

Aaron Rodgers Stars In New TV Ads

The second round of Packers QB Aaron Rodgers' "public affairs commercials sponsored by Gruber Law Offices during the current NFL season has hit the airwaves," this time supporting Milwaukee-based nonprofit charity IndependenceFirst, according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. ...

Tags: Marketing and Sponsorship, Visa

NAPA Following Truex To Furniture Row?

NASCAR driver Martin Truex Jr. on Friday signed a multiyear deal with Furniture Row Racing and "left open the possibility that NAPA, plus other sponsors he has worked with over the years, might join Furniture Row to make for the most powerful one-car team since the multicar concept began to domina ...

Tags: Marketing and Sponsorship, NASCAR

Ogilvy Helps NASCAR Embrace Digital Marketing

Ogilvy & Mather is working for NASCAR on an initiative that "pulls together the NASCAR brand, teams, drivers, fans and sponsors to cheer on their favorite cars and drivers through the use of #whatdriversneed across all their social sites," according to Noreen O'Leary of ADWEEK. Drivers will "als ...

Tags: NASCAR, Marketing and Sponsorship

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