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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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Marketplace Roundup

GOLF.com's weekly roundtable discussion this week focused partially on Tiger Woods’ future as an endorser after he made the media rounds to support the release of EA Sports' "Tiger Woods PGA Tour 12" video game. GOLF.com’s Mike Walker wrote, "Post-scandal, he seems determined not to show any persona ...

Tags: Marketing and Sponsorship

A-B Preparing For Missed NFL Games

A-B InBev CEO Carlos Brito said that the brewer "has a backup plan if NFL games are spiked" this upcoming season, according to Todd Frankel of the ST. LOUIS POST-DISPATCH. A-B's Bud Light brand will replace Coors Light as the NFL's official beer starting with the '11 season, part of a six-year spons ...

Tags: Anheuser Busch, Marketing and Sponsorship, NFL

M&M's Inks Extension As Kyle Busch Sponsor

Mars maintains its presence in NASCAR with JGR extension Mars Inc. Thursday announced a multiyear extension of its partnership with Joe Gibbs Racing. The centerpiece of the partnership will continue to be the M&M's brand as the primary paint scheme on JGR's No. 18 Sprint ...

Tags: Marketing and Sponsorship, NASCAR

Goosen, Garcia Battle IRS Over Endorsement Income

Golfers Retief Goosen and Sergio Garcia are “waging a quiet battle with the IRS over endorsement income,” according to Peter Finch of GOLF WORLD. Tax lawyers said that these cases “will likely be precedent-setting and many more could follow.” The IRS claims that Goosen “owes nearly $165,000 in taxes ...

Tags: Marketing and Sponsorship, Golf

Adidas Aims New Campaign At Teens

Watch The Spot adidas this week kicked off its largest marketing campaign in history, predicated on the assumption that "people are actually crossing cultural lines more than ever," according to the GLOBE & MAIL's Simon Houpt, who examines the campaign under the header ...

Tags: Marketing and Sponsorship, Adidas

BNP Paribas Focusing On Tennis Sponsorships

BNP Paribas has a "broad tennis portfolio," title sponsoring three of the "nine high-level men's tournaments known as Masters 1000 events," including this week's BNP Paribas Open in Indian Wells, Calif., according to Carl Bialik of the WALL STREET JOURNAL. The Paris-based bank also has its name "on ...

Tags: Marketing and Sponsorship, Tennis

ESPN.com Bracket Contest Prize Only $10,000

The $10,000 grand prize for ESPN.com's Tournament Challenge is "probably the worst prize in all of sports fandom, considering the stakes," according to Darren Rovell of CNBC.com. The "low prize" might have "something to do with the network's partnership with the NCAA and the broadcasting of college ...

Tags: ESPN, State Farm, Sprint, Basketball, Marketing and Sponsorship

Nike Supporting 51 Teams In Women's Tourney

Fifty-one of the 64 teams in the NCAA women’s basketball tournament sport the Nike swoosh or Jordan Brand logo on their shoes, down slightly from 52 teams in last year’s event, according to THE DAILY's annual breakdown of shoe and apparel brands worn by tournament teams. Eight teams wear adidas s ...

Tags: NCAA, Basketball, Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Bruce Horovitz writes social media is a "slam-dunk marketing strategy" for companies advertising around the NCAA men's basketball tournament. It has "so utterly infiltrated" the tournament that marketers are "knocking their cyberheads together to come up with creative ways to ...

Tags: Marketing and Sponsorship

Tiger Makes Media Appearances To Promote Video Game

Tiger Woods is making the media rounds to promote the upcoming March 29 release of EA Sports’ “Tiger Woods PGA Tour 12,” hitting several different outlets today and yesterday. He appeared on Golf Channel’s “Morning Drive” today, where co-host Gary Williams noted the game's addition of Augusta Nation ...

Tags: Marketing and Sponsorship, EA Sports

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