Featured Story

SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

Read More

More Stories

04/19/11
Mark Ingram To Be On "NCAA Football 12" Cover

Former Univ. of Alabama RB Mark Ingram will be featured on the cover of EA Sports' "NCAA Football 12." Ingram won a fan vote, and the cover was unveiled on ESPN2's "First Take" this morning. ESPN's Ducis Rodgers said Ingram "outlasted some pretty good competition," including former Auburn Univ. DT N ...

Tags: EA Sports, Marketing and Sponsorship

04/19/11
ESPN Publishes List Of Personalities' Endorsements

ESPN yesterday published a list of endorsements held by its personalities , part of the company's ongoing effort to "address news stories and public criticism about the issue," according to Allan Brettman of the Portland OREGONIAN. Footwear and apparel companies, especially Nike, "figure prominentl ...

Tags: ESPN, Marketing and Sponsorship

04/19/11
Pepsi Max Ads Feature Current, Former MLBers

Watch the "Clubhouse in the Corn" Spot Longtime MLB corporate sponsor Pepsi has unveiled a trio of new baseball-themed spots directed by the legendary Joe Pytka and based on the film "F ...

Tags: PepsiCo, Marketing and Sponsorship

04/19/11
Derrick Rose May Be Budding Marketing Star

From an endorsement standpoint, Bulls G Derrick Rose "seems ready to become the next Michael Jordan, in Chicago at least," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The 22-year-old, a favorite to win this season's NBA MVP award, already has deals with adidas, Powerade and 2K Sports ...

Tags: Marketing and Sponsorship, Chicago Bulls

04/19/11
The Heritage To Tee Off Without Title Sponsor

The Heritage Tournament Dir Steve Wilmot on Friday said that tournament organizers “don't expect to announce a new title sponsor before the PGA Tour event begins Thursday, although they were engaged in serious discussions with a prospective title sponsor about a month ago,” according to Josh McCann ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

04/19/11
Marketplace Roundup

BLOOMBERG NEWS’ Holger Elfes notes adidas will “keep the right to supply uniforms” to German soccer club Bayern Munich through '20, “extending a 50-year partnership.” adidas said that Bayern will “sell its new home jerseys beginning May 13.” adidas owns 9.4% of FC Bayern Muenchen AG, the “club-contr ...

Tags: Marketing and Sponsorship

04/18/11
USOC Inks Deal With Kellogg Company

Kellogg to sponsor USOC through '16 Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company signed on as the official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official s ...

Tags: USOC, Olympics, Marketing and Sponsorship

04/18/11
ESPN, MasterCard Team To Produce Soccer Docuseries

Watch this "Capitales del Futbol" spot ESPN and MasterCard Worldwide are “joining forces for an extensive branded-entertainment project that is centered on soccer,” according to Stuart Elliott of the N.Y. TIMES. The partnership calls for four weekly episodes of a ...

Tags: ESPN, MasterCard, Soccer, Marketing and Sponsorship

04/18/11
Roush Fenway Signs 3M, Biffle Through '14

Roush Fenway Racing on Saturday formally announced that both Greg Biffle and his primary sponsor, 3M, have renewed their contracts for three more NASCAR seasons. The new contracts will take 3M, Biffle and RFR through the '14 Sprint Cup season. Terms of the contracts were not disclosed ( Roush Fenway ...

Tags: Marketing and Sponsorship, NASCAR

04/18/11
Marketplace Roundup

In London, Ron Lewis noted Wenlock and Mandeville "have been working solidly" since LOCOG introduced them nearly a year ago as the mascots for the ’12 London Olympics. The mascots “have connected well with children and their remit involves delivering the Olympic message to a generation that has not ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug