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Eagles' Underdog Masks Go Viral, Sell Out On Amazon After Team's Playoff Upset Victory

Published in SportsBusiness Daily on 01 / 16 / 18

Eagles OL Lane Johnson and DE Chris Long following Saturday's NFC Divisional Playoff win over the Falcons "both walked off the field wearing dog masks as a nod to the team’s status as the first No.1 seed to be an underdog in its first postseason game," and many fans are "apparently picking up ...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Gatorade Praised For New Jeter Ad

Gatorade on Thursday "hit it out of the park" with its farewell 90-second ad for Yankees SS Derek Jeter, according to Michael McCarthy of ADWEEK. The ad shows Jeter "surprising fans outside Yankee Stadium" as Frank Sinatra's "My Way" plays in the background. Jeter "wrote some of the copy ...

Tags: Marketing and Sponsorship, Gatorade

PepsiCo CEO Backs Goodell Amid Scandals

The NFL got a "much-need vote of confidence Thursday," as PepsiCo CEO Indra Nooyi "lent her support to embattled NFL Commissioner Roger Goodell and the league in general," according to E.J. Schultz of AD AGE. Nooyi said the recent player incidents are "casting a cloud over the integrity of the leag ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

NHL Decides Against Selling Jersey Ads

The NHL will not sell “prime space on team jerseys to sponsors, a move the league estimates would generate” at least $120M, according to Rick Westhead of TSN.ca. A source said that during a recent team presidents meeting in N.Y., NHL execs "estimated they might raise" $4M per team by "al ...

Tags: Marketing and Sponsorship, NHL

Fanatics Lands NASCAR's At-Track Merch Sales

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo ...

Tags: Marketing and Sponsorship, NASCAR

Joe Gibbs Racing Signs Stanley Black & Decker

Joe Gibbs Racing yesterday announced sponsorship deals with tool brands Stanley and DeWalt. Starting in '15, Stanley will be the primary sponsor of the NASCAR Sprint Cup Series No. 19 Toyota driven by Carl Edwards for 12 races, while DeWalt will be the primary sponsor of Matt Kenseth's No. 20 for si ...

Tags: Marketing and Sponsorship, NASCAR

Microsoft's NFL Deal Affected By iPad References

Microsoft "thought it had scored a touchdown when it struck a multiyear deal with the NFL that would allow teams to use the company's Surface tablets during games," but TV announcers "keep referring to the devices as iPads," according to a front-page piece by Chang & Perry of the L.A. TIMES ...

Tags: Microsoft, Marketing and Sponsorship, Apple, NFL

Company Emerges In 3D-Printed Collectibles Space

South Carolina-based ZVerse has emerged as an early leader in the 3D-printed sports collectibles space, as the year-and-a-half-old company already has 30 CLC licenses and has even held informal talks with the NFL. The company’s flagship product is 3D printed stadium replicas that, by virtue of ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Om ...

Tags: Marketing and Sponsorship

A-B Concerned Over NFL's Handling Of Issues

Anheuser-Busch, one of the NFL's "biggest sponsors, has become the latest, if not one of the loudest, voices to express disappointment with the scandals plaguing the league," according to a front-page piece by Lisa Brown of the ST. LOUIS POST-DISPATCH. A-B in a statement yesterday said it was &ldquo ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

Castrol Drops Adrian Peterson Sponsorship

Vikings RB Adrian Peterson has "lost one of his most significant endorsement deals over child abuse allegations," according to Wallace & Isidore of CNN MONEY. BP Lubricants Communications Manager Paul Giblett said BP's Castrol brand has "decided to end" its relationship with Peterson. Castr ...

Tags: Marketing and Sponsorship, NFL, Minnesota Vikings

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