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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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03/25/11
Brady Leads New Under Armour Campaign

Watch a video of Brady's Under Armour shoot Under Armour launched a marketing campaign for its new "Charged Cotton" line on Thursday starring Patriots QB Tom Brady that includes "print ads, a ...

Tags: Marketing and Sponsorship, Under Armour

03/25/11
"First Take" Discusses MLB Jersey Sales List

MLB's list of top-selling jerseys for '10 was discussed on ESPN2's "First Take" Thursday, and ESPN.com's Jemele Hill said she was "really surprised" Yankees SS Derek Jeter topped the list . Hill: "I suppose I shouldn't have been because he is in New York, he is a Yankee and he's very high profile." ...

Tags: MLB, Baseball, Marketing and Sponsorship

03/25/11
Pirates, Phillies Get New Pennsylvania Lottery Games

The Pennsylvania Lottery this week launched new $5 games featuring the Pirates and Phillies in the "second go-round for each club," both of which are "tops among the state's professional sports teams in the amount earned through lottery licensing fees: about $2.45 million each," according to Jason C ...

Tags: Pittsburgh Pirates, Philadelphia Phillies, Marketing and Sponsorship

03/25/11
Marketplace Roundup

Watch The "Explore Minnesota" Spot In Minneapolis, Paul Walsh reports Twins C Joe Mauer sings a "few bars in a soon-to-be-released 'Explore Minnesota' commercial promoting tourism in the state." Mauer in the ad wears his catcher's gear and is "superimposed on a c ...

Tags: Marketing and Sponsorship

03/24/11
BYU Fans Snapping Up Gear Ahead Of Sweet 16

Sales of BYU basketball merchandise, particulary shirts and jerseys bearing star G Jimmer Fredette's No. 32, "have skyrocketed since BYU began enjoying one of the best seasons in their history, seriously challenging the tired old stereotype of Cougars fans as tightfisted cheapskates," according to a ...

Tags: Marketing and Sponsorship

03/24/11
2K Sports Reportedly Rejects Serena Ad

Watch Serena's "Top Spin 4" spot  Tennis player Serena Williams has filmed an ad for 2K Sports' "Top Spin 4" video game, but a video game blog reports the commercial "was actually rejected by the game's maker," according to Shari Weiss of the N.Y. DAILY NEWS. Williams appe ...

Tags: Marketing and Sponsorship, Tennis

03/24/11
EA Sports Getting Back Into Baseball?

EA Sports "has a deal with Major League Baseball in place" to create a new gaming franchise, which may be launched "sooner than anyone expected," according to sources cited by Jon Robinson of ESPN.com. The sources indicated that EA is "developing a new digital baseball game, complete with the MLB li ...

Tags: EA Sports, MLB, Marketing and Sponsorship

03/24/11
Marketplace Roundup

GE and the PGA Tour have signed a three-year marketing partnership that advances GE's healthymagination initiative, which will be showcased with on-site exhibits in the GE Pavilion at eight Tour stops this season. The GE Pavilion is debuting this week at the Arnold Palmer Invitational at Bay Hill Cl ...

Tags: Marketing and Sponsorship

03/23/11
A-B Signs Four-Year Renewal With MLS

Anheuser-Busch has signed a four-year extension to its founding partnership with MLS, "but for the first time the beermaker has given up exclusive local rights to MLS teams," according to Fred Dreier of SPORTSBUSINESS JOURNAL. The renewal includes four-year extensions with the U.S. and Mexican natio ...

Tags: Anheuser Busch, MLS, Marketing and Sponsorship

03/23/11
Muhammad Ali Enterprises Signs With IMG

Muhammad Ali Enterprises (MAE) today announced it has selected IMG Licensing for consumer products licensing. IMG as part of the multiyear deal will act exclusively to represent the Ali brand in Europe and Asia. The agency hopes to provide global opportunities to extend the boxer’s brand to new cons ...

Tags: Marketing and Sponsorship, IMG, Boxing

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