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Make Your Opinion Count With The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 21 / 14

The 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is currently underway, offering an opportunity for your voice and opinion to be heard. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * What is your biggest gripe with a...

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Love III, Simpson Draw Looks For Polo Pants

Golfers Webb Simpson and Davis Love III drew some reactions for their "conspicuous attire" during Thursday's first round of the U.S. Open, but they "simply were following some gentle nudging from clothing sponsor Polo," according to Gene Wang of the WASHINGTON POST. Simpson wore a lime green s ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

Study: Youth Spending More On Golf

American Express released a report Friday that showed the 18-29 demo increased its spending on golf by 27% from '07-11. All other age groups decreased their spending during this period. The data is in the new U.S. Business & Consumer Golf Spending report from AmEx. The biggest hit came from seni ...

Tags: Marketing and Sponsorship, American Express, Golf

BMW Launches Team USA Promo

Team USA sponsor BMW Thursday rolled out a national promotion designed to drive consumers to dealerships to test drive cars. The "BMW Drive for Team USA" program will see the company's North America division donate $10 to Team USA for each person who test drives a car at one of 276 dealerships. The ...

Tags: Marketing and Sponsorship, BMW Inc.

Marketplace Roundup

Office products supplier W.B. Mason has signed a pair of two-year sponsorship deals with the Nationals and Orioles, expanding beyond its prior MLB pacts with the Yankees, Red Sox and Phillies. The deals come in tandem with a substantial new entry by the company into the DC-Baltimore market. Assets i ...

Tags: Marketing and Sponsorship

Cease-And-Desist Letter Sent To IMG College

DC-based law firm Dechert LLP earlier this month sent a letter to IMG College, The Collegiate Licensing Co. and 27 Football Bowl Subdivision schools “demanding that they stop what the law firm alleges is a ‘concerted effort’ to limit the number of manufacturers allowed to make ...

Tags: Marketing and Sponsorship, IMG, Collegiate Licensing Co.

Li Na Signs Three-Year Deal With Mercedes

Mercedes-Benz plans to announce Sunday that it has signed French Open champion Li Na to a three-year endorsement contract. The deal is the first major one for the Chinese star since she earlier this month became the first person from her country to win a Grand Slam tournament. The deal is scheduled ...

Tags: Marketing and Sponsorship, Mercedes Benz

RBC To Title Sponsor PGA Tour's Heritage

RBC has struck a five-year deal with the PGA Tour to be the title sponsor of The Heritage in Hilton Head, S.C. The tournament was played without a title sponsor this year after Verizon chose not to renew its entitlement. An announcement on RBC's new deal is expected this afternoon. RBC and the Tour ...

Tags: Marketing and Sponsorship, PGA Tour

PGA Tour Stars Make Boy Band Video

PGA Tour golfers Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson have teamed “to form a foursome set to storm both the course and the charts: the Golf Boys,” according to Chris Cutmore of the London DAILY MAIL. The mock group has released their debut video, 'Oh Oh Oh,' ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Polo Debuts New Open Merchandise Pavilion

Polo Ralph Lauren is “dressing up” the U.S. Open at Congressional this week with a “redesigned 36,000-square-foot merchandise pavilion, new styles that commemorate the U.S. Open, and an upscale feel to the shopping experience inside a tent that looks nothing like a temporary struc ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren, USGA

Carlsberg Extends FA Deal Through '14

Carlsberg has signed a deal with England's FA that extends its "long-standing relationship as the official beer" of the England men's soccer team, according to Oliver Luft of MARKETING magazine. The new deal runs through '14, "improving Carlsberg's sponsorship rights, and comes ahead" of the F ...

Tags: Marketing and Sponsorship, Soccer, Anheuser Busch

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