Featured Story

Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

Read More

Tags: Media

More Stories

Mendenhall Sues Over Lost Champion Deal

Steelers RB Rashard Mendenhall yesterday filed suit against Hanesbrands, "asking for more than $1 million in damages" after the company's Champion brand terminated his endorsement deal in May, according to Darren Rovell of CNBC.com. After Champion ended the sponsorship "due to tweets related ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, Champion

Clarke Aims To Capitalize On British Open Win

International Sports Management officials are planning to launch an "all-out effort to maximise" British Open winner Darren Clarke's potential off-course earnings, according to Karl MacGinty of the Irish INDEPENDENT. ISM's Chubby Chandler said, "Darren's already a brand and is massively popular all ...

Tags: Marketing and Sponsorship, Golf

World Cup Loss Will Cost U.S. Off The Field

The U.S. women's soccer team “might have just left $10 million in endorsements on the table after Sunday's shocking loss to Japan” in the FIFA Women's World Cup Final, according to Rich Thomaselli of AD AGE. U.S. F Abby Wambach and G Hope Solo were “likely the biggest endorsement l ...

Tags: Marketing and Sponsorship, Soccer

Rogers Cup Changes "Sexist" Slogan

Women's groups complained that Rogers Cup poster was sexist The WTA Rogers Cup was "forced to change its slogan after a backlash claimed the original was sexist," according to Chris Chas ...

Tags: Marketing and Sponsorship, Tennis

U.S. Loss Could Cost Players Endorsements

The U.S. women's national soccer team lost the FIFA Women's World Cup Final to Japan yesterday, and a win by the U.S. “could have given an even bigger boost to women’s pro soccer in this country and created a new group of endorsement darlings,” according to Bloomberg TV's Erik Scha ...

Tags: Marketing and Sponsorship, Soccer, Nike

Moore Tops WNBA Popular Jersey List

Lynx F Maya Moore’s No. 23 jersey was the most popular WNBA jersey based on sales at WNBAStore.com from October ’10 through June ’11. Moore, the top pick in the '11 WNBA Draft this past April, has the second best-selling jersey for a No. 1 pick since Sparks F Candace Parker. ...

Tags: Marketing and Sponsorship, WNBA

Marketplace Roundup

SPORTSBUSINESS JOURNAL’s Daniel Kaplan cites sources as saying that the ATP World Tour “is close to signing a global sponsorship deal with champagne brand Moet & Chandon that would begin” next year. A source said that the Moet deal “will be about one-half to one-third of ...

Tags: Marketing and Sponsorship

New Under Armour Unis For South Carolina

The Univ. of South Carolina football uniforms this season will feature the “first update since Under Armour became the Gamecocks’ official football apparel provider” in ‘07, according to Andrew Shain of the Columbia STATE. The jerseys will include “different lettering, ...

Tags: Marketing and Sponsorship, Under Armour

Jeter, Serena America's Favorite Athletes

Yankees SS Derek Jeter for the first time has been deemed America's favorite male athlete while tennis player Serena Williams tops the list of favorite female athletes for the third straight year, according to the Harris Poll's annual survey. Harris Interactive polled 2,163 adults from June 13-20 f ...

Tags: Marketing and Sponsorship

Toyota Launching "Tag Your Wag" Promo

Toyota is launching a special promotion at this weekend's NASCAR races in New Hampshire called "Tag Your Wag," which will give fans Toyota branded tags to mark the wagons they use to carry food and beverage to the track. Fans will be encouraged to  create a personalized tag for their wagon onli ...

Tags: Marketing and Sponsorship, Toyota

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug