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Published in SportsBusiness Daily on 10 / 23 / 14

When I'm told newspapers are dying and useless, it's nice to show up at your kid's school and see they still matter. pic.twitter.com/bsctnW2jYN — Mike Wise (@MikeWiseguy) October 23, 2014

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06/21/11
Crosby Leads NHL Jersey Sales For '10-11

Penguins C Sidney Crosby again led the NHL in jersey sales during the '10-11 regular season despite missing half of the campaign due to a concussion. Crosby has led the NHL in jersey sales since '05-06, his first year in the league. Capitals LW Alex Ovechkin ranks second. Several Blackhawks pl ...

Tags: Marketing and Sponsorship, NHL

06/21/11
Tim Thomas Shaves Beard For Charity

Bruins G Tim Thomas yesterday “allowed Gillette to trim his facial foliage in exchange for a donation to a charity of his choice,” according to Taryn Luna of the BOSTON GLOBE. Gillette Communications Dir Mike Norton said that the company “will give $25,000 to New England youth spor ...

Tags: Marketing and Sponsorship, Gillette

06/21/11
Gildan To Title Sponsor New Mexico Bowl

Montreal-based apparel company Gildan Activewear has signed a three-year deal to title sponsor the New Mexico Bowl, with an option “to extend the agreement beyond that,” according to Rick Wright of the ALBUQUERQUE JOURNAL. Financial terms of the deal were not announced. Gildan sel ...

Tags: Marketing and Sponsorship

06/21/11
Best Buy Begins "Retailgate" Effort

Best Buy kicked off a 12-market promotion around its Sprint Cup race team called “Retailgate” last Sunday, hosting 70 local customers and 30 local employees at Michigan Int’l Speedway for the Heluva Good! Sour Cream Dips 400. It was the first of 12 hospitality programs it will run ...

Tags: Marketing and Sponsorship, Best Buy

06/21/11
Marketplace Roundup

RBC and The Heritage officials yesterday said that RBC's "sale of its U.S. retail banking operations will not affect" its title sponsorship of the PGA Tour event. Heritage Classic Foundation Chair Simon Fraser said that the "purchase by PNC Financial Services Group Inc. does not include RBC's ...

Tags: Marketing and Sponsorship

06/20/11
Wozniacki Continues To Draw Sponsors' Attention

When Caroline Wozniacki takes the court tomorrow for her opening-round match at Wimbledon, she will be sporting a new logo for Sony Ericsson on her dress that represents the latest sponsorship the top-ranked player has signed. Wozniacki earlier this month renewed her deal with the London-based elect ...

Tags: Marketing and Sponsorship

06/20/11
Murray Begins Wimbledon With Open Spot On Shirt

Andy Murray begins Wimbledon “with a vacant space on his shirt available for multi-million pound sponsors,” according to Charles Sale of the London DAILY MAIL. Murray’s sponsorship with Highland Spring expired  at the end of last year and his reps at XIX Entertainment&nb ...

Tags: Marketing and Sponsorship, Tennis

06/20/11
Venus Turns Heads At Wimbledon For Dress

Venus Williams won her first-round Wimbledon match today 6-3 6-1 over Akgul Amanmuradova, and Williams “wore a tennis dress with a V neck in front and an upside-down V opening in back,” according to John Martin of NYTIMES.com ( 6/20 ). ESPN’s Pam Shriver, who served as a courtside ...

Tags: Marketing and Sponsorship

06/20/11
Duck Boat Sponsors Help Pay For Bruins Parade

The Bruins on Saturday held their Stanley Cup championship parade, and major corporations “ponied up $50,000 apiece to get their brands on the flotilla of duck boats carrying” Bruins players, according to Greg Turner of the BOSTON HERALD. Boston Arts, Tourism & Special Events Acting ...

Tags: Marketing and Sponsorship, Boston Bruins

06/20/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted Roush Fenway Racing’s contract with Aflac, primary sponsor of RFR’s No. 99 Sprint Cup Series Ford driven by Carl Edwards, “expires after this season,” and it “is possible” Aflac could follow Edwards to a new team if he lea ...

Tags: Marketing and Sponsorship

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