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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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Rawlings Increasing Gold Glove Program

Rawlings, the longtime sponsor of the Gold Glove awards for defensive excellence in MLB, is pushing the program up a notch with the awarding of a Platinum Glove to the top defensive players in the AL and NL, and a one-hour show on ESPN2 tomorrow evening. “Baseball Tonight Presents Rawlings Gol ...

Tags: Marketing and Sponsorship, Rawlings Sporting Goods Co.

WS Merchandise Goes Quickly In St. Louis

MLB Senior VP/Licensing Howard Smith said that the St. Louis area "will have plenty of the first championship T-shirts and caps" to commemorate the Cardinals' 11th World Series win, according to O'Neil & Mann of the ST. LOUIS POST-DISPATCH. Wider selections "will pour into the stores a day ...

Tags: Marketing and Sponsorship, St. Louis Cardinals

UA Launching Basketball Campaign Tuesday

Under Armour on Tuesday will debut its new "Are You From Here?" ad campaign , the first effort from Cripin Porter + Bogusky "since it won the company's basketball account earlier this fall," according to Katie Feola of ADWEEK. The campaign, which will include an ad running on ES ...

Tags: Marketing and Sponsorship, Under Armour

NBA Opens New Official Store In N.Y.

Thirteen years ago during a lockout, the NBA opened a store on Fifth Avenue in Manhattan to sell licensed products and showcase its brand. Friday, in the midst of another lockout, the league opened another NBA Store on Fifth Avenue, five blocks south of the initial location. At just 6,000 square fee ...

Tags: Marketing and Sponsorship, NBA

NASCAR Chair Sees Cause For Optimism

NASCAR Chair & CEO Brian France said that it is "unrealistic to think NASCAR could emerge unscathed from the recession and the slow recovery," but amid the setbacks, he "sees cause for optimism," according to Erik Spanberg of SCENE DAILY. France said, "We’ve had a number of sponsors join u ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

Ball State Univ. has signed Mattingly Sports to an equipment and apparel deal for the baseball team. The deal, executed between Mattingly and Ball State coach Alex Marconi, represents Mattingly’s first college deal. Mattingly VP/Sales & Marketing Jim Bel Bruno said the compa ...

Tags: Marketing and Sponsorship

NBA Kings Talking Refunds With Sponsors

The NBA lockout has "complicated the Kings' relationship with their corporate patrons, particularly those that responded to Mayor Kevin Johnson's frenzied appeal last spring, to keep the team" in Sacramento, according to a front-page piece by Dale Kasler of the SACRAMENTO BEE. With two weeks of game ...

Tags: Marketing and Sponsorship, NBA, Sacramento Kings

One-Car NASCAR Team Finds Sponsor Success

NASCAR team JTG Daugherty Racing’s “carefully crafted business model is delivering success off the track, allowing the 29th ranked team to remain fully sponsored with ambitious plans for a 2012 reorganization and future expansion beyond driver Bobby Labonte,” according to Nate Ryan ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

Kia Motors has signed a three-year deal to be an official sponsor of the SEC. Financial terms were not announced, but the Kia Sorento will serve as the conference’s official vehicle for all championship events and FanFare fan events. The deal was negotiated by SEC Sports Marketing, a property ...

Tags: Marketing and Sponsorship

AT&T Extends NCAA Corporate Champion Deal

AT&T, the NCAA’s longest-standing partner, "has extended its corporate champion sponsorship" by three years, according to Michael Smith of SPORTSBUSINESS JOURNAL. The agreement "keeps AT&T on board as the NCAA’s official wireless service provider and a heavily integrate ...

Tags: Marketing and Sponsorship

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