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Amazon Could Look To Charge Advertisers $2.8M For Ad Packages Around "TNF"

Published in SportsBusiness Daily on 06 / 23 / 17

Amazon is looking to charge advertisers $2.8M for packages that include 30-second spots during the "TNF" games it will "stream live to its Prime customers this coming season," according to sources cited by Jessica Toonkel of REUTERS. Amazon is paying $50M "to the NFL to stream this season's 10 Thurs...

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Tags: Amazon, Marketing and Sponsorship

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Marketplace Roundup

With reports from the U.K. stating Nike could spent $1B  to outfit EPL club Manchester United for the next 10 years, CNBC's Dominic Chu noted the "arms race for soccer gear is going nuclear with this particular deal." CNBC's Bob Pisani said it "sounds like an absurd amount of money, but look a ...

Tags: Marketing and Sponsorship

Manchester United Set To Ink $1B Nike Pact

EPL club Manchester United is "set to announce a world-record kit deal" with Nike that is worth more than $1B (all figures U.S.) over 10 years, according to Simon Mullock of the London DAILY MIRROR. The deal proves the club is "still the biggest name in world football." The $1B figure is "almost dou ...

Tags: Manchester United, Nike, Marketing and Sponsorship

Adidas Studies MLS Teams Before Designing Jerseys

adidas staff members "visit each MLS city to interview team executives, staff members, players and area residents" before doing "all the design work" for each team's jersey, according to Allan Brettman of the Portland OREGONIAN. The brand has "been the exclusive provider of MLS uniforms" since '06. ...

Tags: MLS, Adidas, Marketing and Sponsorship

Target To Sponsor MLB All-Star Game In Minny

Target Field is the site of the ‘14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for in ...

Tags: Marketing and Sponsorship, Target

PNC Park Switching From Pepsi To Coca-Cola

PNC Park "will switch from Pepsi products to Coca-Cola products," since the Pirates and the soft drink company "reached a sponsorship, marketing and so-called pour-rights agreement during the offseason," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. Financial terms were unavailable, ...

Tags: Pittsburgh Pirates, PNC Bank, Coca-Cola, Marketing and Sponsorship

Peak Puts BlueDEF Name On PBR Velocity Tour

The PBR has agreed to a deal with Peak Antifreeze to name BlueDEF diesel exhaust fluid the title sponsor of the new PBR Velocity Tour. Financial terms of the deal were not available. The agreement is expected to be announced this week. The BlueDEF Velocity Tour is a  new series that will focus ...

Tags: Marketing and Sponsorship

Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers

Fanatics.com said that Seahawks QB Russell Wilson's No. 3 MLB Rangers jersey and T-shirt are "among the top-5 MLB sales for players in the last week," according to Richard Durrett of ESPN DALLAS. The Rangers "sold the items" starting last Sunday at Surprise Stadium in Arizona and Monday in the Dalla ...

Tags: Texas Rangers, MLB, Marketing and Sponsorship, Seattle Seahawks

Verizon, IndyCar Nearing 10-Year Title Deal

Verizon is close to finalizing a 10-year, $100M deal to become the title sponsor of the IndyCar Series. Under terms of the deal, Verizon would commit to spend approximately $10M a year in rights, activation and media, sources said. It has the option to exit the deal after five years. The agreement b ...

Tags: Marketing and Sponsorship, Verizon, IndyCar

Manziel Signs Multiyear Deal With Nike

NFL Draft prospect Johnny Manziel has signed an endorsement deal with Nike, giving them the ability to "outfit his feet and use him in marketing campaigns," according to Darren Rovell of ESPN.com. Financial terms were not disclosed, but sources said that it is "a multiyear deal that will be the high ...

Tags: Marketing and Sponsorship, Nike

LeBron James Complains About Sleeved Jerseys

The Heat and Spurs on Thursday wore short-sleeved jerseys as part of the NBA's Noches éne•bé•a Series, and Heat F LeBron James following the game said his "poor performance may have been a result of his uniform," according to Shandel Richardson of the South Florida SUN-S ...

Tags: Marketing and Sponsorship, Adidas, NBA

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