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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Pepsico SB Ads Include Star Power

PepsiCo yesterday released details about two Super Bowl ads, one promoting its signature soft drink and one supporting Pepsi Max. The Pepsi ad, via TBWA/Chiat/Day is titled “King’s Court” and features “X Factor” winner Melanie Amaro singing for Elton John, who ...

Tags: Marketing and Sponsorship

Earnhardt Jr. Talks Future, Sponsorship Climate

NASCAR driver Dale Earnhardt Jr. in a wide-ranging interview with USA TODAY’s Nate Ryan discussed “his NASCAR future, his relationship with his new crew chief and his personal life while basking in the glow of his best season in six years.” The following is an excerpt from the Q&am ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

NFL Settles "Who Dat?" Trademark Lawsuit

The NFL announced Saturday that it has reached a settlement on behalf of itself and the Saints with Who Dat?, Inc., a company that had claimed to have trademarked the catchphrase, that "dismisses a lawsuit over the use of 'Who Dat?' on merchandise," according to Mark Schleifstein of the New Orl ...

Tags: Marketing and Sponsorship, New Orleans Saints

LOCOG Opening Outdoor Ad Sites To Non-Sponsors

Outdoor advertising sites near London's Olympic Park “are to be sold to non-sponsors, marking a shift from previous rules,” according to Maisie McCabe of MARKETING Magazine. This "will allow brands from categories such as film, theatre and tourist boards to advertise near" the London&nbs ...

Tags: Marketing and Sponsorship

New Balance Likes To Sign Overlooked Athletes

New Balance has developed a track and field strategy “that focuses on middle-distance and distance runners, generally signing athletes overlooked by other companies” such as Nike and adidas, according to Shira Springer of BOSTON GLOBE MAGAZINE. The brand has a team of 40 track athletes, ...

Tags: New Balance, Marketing and Sponsorship

Rodgers Named NFL's Most Marketable Player

Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by THE DAILY. Rodgers finished first by a narrow margin over Tom Brady, with Peyton Manning, Drew Brees and Tim Tebow rounding out the to ...

Tags: Marketing and Sponsorship, NFL

Auto, Real Estate Ads Increase For Super Bowl

While there will be “plenty of ads for the usual cheap thrills like beer, soda, snacks and movies, a surge of automobile ads and the first Super Bowl real estate ad in two decades indicate that advertisers are betting that the economy is strong enough for big-ticket purchases in 2012,” a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Colorado Springs, Brian Gomez noted Gold Medal-winning snowboarder Shaun White “has turned into the marketing icon of the action-sports world.” White signed his first sponsorship deal at 7, and as he prepares for the '14 Sochi Games, he "counts big-money corporate pacts with BFGoodric ...

Tags: Marketing and Sponsorship

Coke's Polar Bears To Interact During Super Bowl

Coca-Cola’s iconic polar bears will star in two commercials during Super Bowl XLVI and another after the game as part of the company’s “Open Happiness” campaign. The two bears will be cheering for opposing teams, which will be differentiated by the color of their respec ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

A-B Highlighting Bud, Platinum During SB

A-B InBev's lineup of ads for Super Bowl XLVI “reflects a bit of a shift for the big brewer on TV's biggest stage,” and it “highlights two of the company's top priorities for the year to come -- reviving its flagship brand, and launching a new one,” according to Tim Logan of ...

Tags: Marketing and Sponsorship, Anheuser Busch

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