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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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Polo Continues To Draw Luxury Brand Sponsors

The sport of polo “continues to remain largely the domain of the wealthy and the influential,” yet it also has become “a globally recognised sport, attracting serious sponsorship and investment,” according to Salamander Davoudi of the FINANCIAL TIMES. The game “is ...

Tags: Marketing and Sponsorship, Audi

Solo, Wambach, Morgan Score BofA Deal

Bank of America Friday announced it has reached an agreement with U.S. Soccer players Abby Wambach, Hope Solo and Alex Morgan to serve as spokespeople for a charitable program that will play a role in this year's Bank of America Chicago Marathon. The program will be introduced this summer and culmin ...

Tags: Marketing and Sponsorship, Soccer

Sponsors Have Big Plans For Derrick Rose

Powerade and adidas are "in the process of strategizing new campaigns centered around" Bulls G Derrick Rose, "with the tone and message a critical part of the process," according to Melissa Isaacson of ESPN CHICAGO. The companies, which along with Wilson make up three of Rose's "biggest endorsements ...

Tags: Marketing and Sponsorship, Basketball, Chicago Bulls, Adidas, Coca-Cola

Marketplace Roundup

The WALL STREET JOURNAL's John Miller examines TV exposure for Tour de France sponsors and notes research firm IFM Group estimates that the "average exposure value for a team ranges from $8 million for a low-ranking team to more than $100 million for a team with a top finisher." IFM Group Head of Gl ...

Tags: Marketing and Sponsorship

Under Armour Signs T'Wolves Derrick Williams

Under Armour yesterday announced a multiyear endorsement deal with No. 2 overall NBA draft pick Derrick Williams. The T'Wolves F is slated to be part of Under Armour's '11 marketing campaigns and joins Bobcats first-round draft pick Kemba Walker, Bucks G Brandon Jennings and Grizzlies G Greivis Vasq ...

Tags: Under Armour, Marketing and Sponsorship

Bird, Magic, Jordan On "NBA 2K12" Cover

Bird will be integrated into game, in addition to being on cover 2K Sports has selected the Basketball HOF trio of Larry Bird, Magic Johnson and Michael Jordan to be the cover athle ...

Tags: Marketing and Sponsorship, NBA

Vick Inks Endorsement With Fuse Science

Eagles QB Michael Vick has signed a five-year deal with Double Eagle Holdings, "parent company of Fuse Science, which has developed an anti-inflammatory topical gel as well as electrolyte and energy drops that are said to replenish and give a jolt to athletes who take them orally,” according t ...

Tags: Marketing and Sponsorship, Philadelphia Eagles

Nine CFB Teams To Wear Nike Pro Combat Unis

Nike has chosen nine college football teams to "wear the 2011 Nike Pro Combat System of Dress uniforms for at least one game" this season, according to Chadd Cripe of the IDAHO STAESMAN. Boise State and Georgia both will wear the Pro Combat uniforms during their season-opening Chick-fil-A Kickoff Ga ...

Tags: Marketing and Sponsorship, Nike

Former Olympian Criticizes LOCOG For McDonald's Plans

British Silver Medal-winning boxer Amir Khan has criticized LOCOG “for allowing McDonald’s to open their largest-ever restaurant in the Olympic Park" for the '12 London Games, according to Kelso & Davies of the London TELEGRAPH. McDonald’s plans to open its " biggest ...

Tags: Marketing and Sponsorship, McDonalds

Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported Ford officials “had originally expected to switch from the Fusion to the Mustang" in NASCAR's Sprint Cup Series for the '13 season, but they “recently switched gears and have opted to continue with the Fusion.” Ford, which races the Mu ...

Tags: Marketing and Sponsorship

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