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UCLA G Lonzo Ball's Father Says His Son Will Be First Player Drafted With His Own Brand

Published in SportsBusiness Daily on 02 / 28 / 17

LaVar Ball, the father of UCLA G Lonzo Ball, said that his son will be the first player drafted into the NBA "with his own brand." LaVar Ball appeared on ESPN Radio 710 L.A. yesterday morning and said if Lonzo "doesn’t sign with adidas, Nike or Under Armour, whoever, guess what? I’ll sig...

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