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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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07/19/11
Mendenhall Sues Over Lost Champion Deal

Steelers RB Rashard Mendenhall yesterday filed suit against Hanesbrands, "asking for more than $1 million in damages" after the company's Champion brand terminated his endorsement deal in May, according to Darren Rovell of CNBC.com. After Champion ended the sponsorship "due to tweets related ...

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07/19/11
Clarke Aims To Capitalize On British Open Win

International Sports Management officials are planning to launch an "all-out effort to maximise" British Open winner Darren Clarke's potential off-course earnings, according to Karl MacGinty of the Irish INDEPENDENT. ISM's Chubby Chandler said, "Darren's already a brand and is massively popular all ...

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07/19/11
World Cup Loss Will Cost U.S. Off The Field

The U.S. women's soccer team “might have just left $10 million in endorsements on the table after Sunday's shocking loss to Japan” in the FIFA Women's World Cup Final, according to Rich Thomaselli of AD AGE. U.S. F Abby Wambach and G Hope Solo were “likely the biggest endorsement l ...

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07/19/11
Rogers Cup Changes "Sexist" Slogan

Women's groups complained that Rogers Cup poster was sexist The WTA Rogers Cup was "forced to change its slogan after a backlash claimed the original was sexist," according to Chris Chas ...

Tags: Marketing and Sponsorship, Tennis

07/18/11
U.S. Loss Could Cost Players Endorsements

The U.S. women's national soccer team lost the FIFA Women's World Cup Final to Japan yesterday, and a win by the U.S. “could have given an even bigger boost to women’s pro soccer in this country and created a new group of endorsement darlings,” according to Bloomberg TV's Erik Scha ...

Tags: Marketing and Sponsorship, Soccer, Nike

07/18/11
Moore Tops WNBA Popular Jersey List

Lynx F Maya Moore’s No. 23 jersey was the most popular WNBA jersey based on sales at WNBAStore.com from October ’10 through June ’11. Moore, the top pick in the '11 WNBA Draft this past April, has the second best-selling jersey for a No. 1 pick since Sparks F Candace Parker. ...

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07/18/11
Marketplace Roundup

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07/15/11
New Under Armour Unis For South Carolina

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Tags: Marketing and Sponsorship, Under Armour

07/15/11
Jeter, Serena America's Favorite Athletes

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07/15/11
Toyota Launching "Tag Your Wag" Promo

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