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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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ESPN Examines Cowboys Apparel Production

Yesterday’s edition of ESPN’s “Outside The Lines” examined the outsourcing of merchandise sports apparel, with a focus on Cowboys apparel, most of which is produced in Third World countries. ESPN’s Mark Fainaru-Wada said the team is now “producing college apparel ...

Tags: Marketing and Sponsorship, Dallas Cowboys

"SNL" Sends Up College Bowl Sponsorships

NBC’s “SNL” took aim at the college bowl season, mocking the various corporate sponsorship that support the games. A fake promo for ESPN’s coverage of bowl season aired, with the announcer saying, “Tune in tomorrow at 6:00 as Albion College looks to take on the Montclai ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Milwaukee, Don Walker reported Packers DT B.J. Raji “has some fun at the expense” of QB Aaron Rodgers in the  new State Farm ad that debuted over the weekend. Raji in the ad is “signing off on a deal with his agent when Raji does Rodgers’ move,” the ...

Tags: Marketing and Sponsorship, State Farm

Northwestern Mutual Inks NCAA Deal

Milwaukee-based Northwestern Mutual has “brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services categories,” according to Anthony Crupi of AD WEEK. The c ...

Tags: Marketing and Sponsorship, NCAA

PBR Signs Deal With Professional Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor Friday night at the Madison Square ...

Tags: Marketing and Sponsorship, Pabst Brewing, PBR

Rodgers Starring In New State Farm Ad

Packers QB Aaron Rodgers, LB Clay Matthews and DT B.J. Raji on Tuesday shot some commercial scenes for State Farm “for what is expected to be a new ad that could debut as soon as this weekend,” according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. State Farm Dir of Marketing Co ...

Tags: Marketing and Sponsorship, State Farm, Green Bay Packers

Rodgers Has Best-Selling Jersey Since April

Packers QB Aaron Rodgers had the most popular jersey on NFLShop.com from April 1-Dec. 31. Rodgers is followed on the list by Broncos QB Tim Tebow and Steelers S Troy Polamalu. Tebow's jersey has had a noticeable jump in sales during the season. He ranked 10th at the start of the season, an ...

Tags: Marketing and Sponsorship, NFL

Wild Card Teams Prep Sponsor Activation

NFL teams and their sponsors are ramping up activation plans behind this weekend’s Wild Card playoff games. In N.Y., Giants marketers are driving home the point that this is the first time the two-year-old MetLife Stadium will be hosting an NFL playoff game. The “First-Ever Playoff Game ...

Tags: Marketing and Sponsorship, Houston Texans, Denver Broncos, New Orleans Saints, New York Giants

Marketplace Roundup

Nissan has announced an extension of its partnership with the Heisman Trophy Trust in which the automaker will become the exclusive "Premier Partner" through ‘16. Nissan will continue to support the charitable mission of the Heisman Trophy Trust, as well as promote the Heisman Trophy through a ...

Tags: Marketing and Sponsorship

Virgin Money To Become Newcastle's New Shirt Sponsor

EPL club Newcastle United has "agreed to a two-year deal for Virgin Money to become the club's new shirt sponsor" in an agreement that could be worth up to US$31M, according to Luke Edwards of the London TELEGRAPH. The deal "brings to an end weeks of negotiations between the club and Virgin" af ...

Tags: Marketing and Sponsorship

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