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Skier Mikaela Shiffrin Evaluating Sponsor Opportunities, But Bevy Of Deals Not Likely

Published in SportsBusiness Daily on 03 / 29 / 17

U.S. skier Mikaela Shiffrin and her agent, Kilian Albrecht, are "evaluating her endorsement options for the PyeongChang Olympic cycle" after Shiffrin recently became the fifth American to win an FIS World Cup overall championship, according to Ben Fischer of SPORTSBUSINESS JOURNAL. But while&nb...

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Marketplace Roundup

YAHOO SPORTS' Kyle Ringo noted the Univ. of Kansas "debuted some pretty sweet new adidas uniforms" for its rivalry game against Kansas State on Saturday. KU plans to "wear the new look intermittently the rest of this season and next." There are two versions of the uniforms. KU wore the "CHALK" look ...

Tags: Marketing and Sponsorship

Visa To Launch New Campaign During Sochi Games

Visa's new "Everywhere you want to be" campaign was introduced on Saturday with an ad featuring Olympian Sarah Hendrickson discussing the introduction of women's ski jumping at the upcoming Sochi Games, according to Stuart Elliott of the N.Y. TIMES. The spot, created by BBDO, N.Y., feature ...

Tags: Marketing and Sponsorship, Visa

NBC Stops Taking Sochi Ad Orders

NBC "has stopped taking ad sales orders" for the Sochi Olympics, as the net "is reserving an undetermined number of ad units for advertisers in case it does not hit ratings guarantees," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. Olympic networks "typically hold ad spots back in ...

Tags: NBC, Marketing and Sponsorship

Johansson Stars In SodaStream Super Bowl Ad

Actress Scarlett Johansson provides the voice of an operating system in the movie "Her" and in a Super Bowl ad "will try something similar by providing a demonstration of a SodaStream home soda-making system," according to Stuart Elliott of the N.Y. TIMES. The ad, which is scheduled to run in the fo ...

Tags: Marketing and Sponsorship, Super Bowl

NBA Debuts Nickname Jerseys For Heat-Nets

The Heat and Nets on Friday debuted the teams' customized jerseys featuring "popular nicknames, initials (and) name abbreviations,” according to ESPN's Mike Breen. Most of the nicknames are "pretty self-evident, we can guess what each player is.” ESPN’s Jeff Van Gundy said, &l ...

Tags: Marketing and Sponsorship, Miami Heat, NBA

Marketplace Roundup

Etihad Airways yesterday announced that it has signed golfer Martin Kaymer "as the latest addition to its Guest Ambassador programme." ARABIANBUSINESS.com's Andy Sambidge reported Kaymer "will work on a series of initiatives to raise Etihad's brand in Germany and other key markets around the world." ...

Tags: Marketing and Sponsorship

Sources: Under Armour Inks Notre Dame

The Univ. of Notre Dame will "switch from wearing adidas for all its team sports to Under Armour when the current deal expires at the end of the school year," according to sources cited by Darren Rovell of ESPN.com. Terms of the deal, which is "expected to be signed in the very near future, are not ...

Tags: Marketing and Sponsorship, Adidas, Under Armour

Execs Address Controversy In PartyPoker Deal

Bwin.Party Digital Entertainment CEO Norbert Teufelberger on Thursday "expertly fired a pre-emptive strike at possible critics" of Bwin brand  PartyPoker's partnership with the 76ers, Devils and Prudential Center  "by not ducking or trying to put a sweet side on the business he operat ...

Tags: Marketing and Sponsorship, New Jersey Devils, Philadelphia 76ers

Nike Unveils Super Bowl Apparel Line

Nike on Thursday "unveiled a line of products" for Super Bowl XLVIII at MetLife Stadium in an "attempt to combat potential freezing conditions" for the Feb. 2 game, according to ESPN's Keith Olbermann. Players will have the "option to wear a dry-fit base layer with a hood underneath their uniforms." ...

Tags: Marketing and Sponsorship, Super Bowl, Nike

Kara Goucher In Talks To Leave Nike?

U.S. Olympian Kara Goucher, who for much of the '12 London Games "was the face of Nike distance running, may be leaving the swoosh behind," according to sources cited by Sara Germano of the WALL STREET JOURNAL. A source said that Goucher is "actively negotiating for another primary endorsement contr ...

Tags: Marketing and Sponsorship, Nike

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