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Published in SportsBusiness Daily on 07 / 25 / 14

Bulls C Joakim Noah and his youth-focused Noah’s Arc Foundation will hold a press conference this morning at a Chicago community center to provide new tactics to combat gun violence. The Reds HOF & Museum in Cincinnati today will open an exhibit titled “Rosie Reds – 50th An...

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04/11/11
McIlroy Has Bright Future As Endorser

Golfer Rory McIlroy "may have dramatically plummeted down the leaderboard" yesterday at The Masters after leading by four strokes heading into the final round, but his early success at the tournament "looks set to catapult him into golf's multimillion-earning elite," according to Kennedy & Ellis ...

Tags: Golf, Marketing and Sponsorship

04/11/11
Marketplace Roundup

In St. Petersburg, Mark Albright reported Tampa-based restaurant chain Beef 'O' Brady's "has signed a 'seven figure' naming rights deal for another three years with the owners of a college bowl game played at Tropicana Field." Beef 'O' Brady's has title sponsored the bowl aired and owned by ESP ...

Tags: Marketing and Sponsorship

04/08/11
Red Bull Signs Rickie Fowler To Deal

Red Bull added up-and-coming golfer Rickie Fowler to its list of athlete endorsers this week, keeping the energy drink in the men’s golf space after it lost Camilo Villegas recently. Fowler, who used to ride motocross as a teen before turning his focus to golf, announced the deal with Red Bull via T ...

Tags: Marketing and Sponsorship

04/08/11
Asia Marketing Potential A Big Part Of FSM/LRMR Deal

Fenway Sports Management President and Red Sox Exec VP & COO Sam Kennedy appeared on Bloomberg TV Thursday to discuss the new partnership between Fenway Sports Group's FSM and LRMR Marketing & Branding, and he said the opportunity to " partner with an iconic global athlete like LeBron Jam ...

Tags: Fenway Sports Group, Marketing and Sponsorship

04/08/11
Hainer Discusses Adidas, Reebok Relationship

adidas Group Chair & CEO Herbert Hainer discussed his company's acquisition of Reebok in '06 with BLOOMBERG BUSINESSWEEK. Hainer said when adidas acquired Reebok, “we saw it as a way to expand” in the U.S., but “we had to do much more cleanup work than we thought.” Hainer added, “I felt we could ...

Tags: Marketing and Sponsorship, Adidas, Reebok

04/08/11
Rio 2016 Signs $700M In Local Sponsorships

Organizers of the '16 Rio Games said that they have surpassed $700M for local sponsorships "with just two deals," according to Tariq Panja of BLOOMBERG NEWS.  The deals are with Banco Bradesco in the banking category and with Embratel Participacoes and America Movil SAB's Claro, both owned by Carlo ...

Tags: Marketing and Sponsorship, BMW Inc., IOC

04/07/11
LeBron Inks Deal With Fenway Sports Management

Heat F LeBron James and his marketing outfit, LRMR Marketing & Branding, are now part of the Fenway Sports Group portfolio following the creation of a new broad-based pact in which FSG's Fenway Sports Management becomes the exclusive global representative for LRMR to secure marketing and sponsor ...

Tags: Fenway Sports Group, Marketing and Sponsorship

04/07/11
Mystics Ink Inova Health System As Jersey Sponsor

The WNBA Mystics have signed Inova Health System to a multiyear jersey sponsorship deal. Team officials would not disclose terms but said it is the largest deal in the club's 13-year history. Inova Health System, with five hospitals and 1,725 beds in Northern Virginia, has been a Mystics team par ...

Tags: Marketing and Sponsorship, Washington Mystics

04/07/11
Griffin Signs Exclusive Deal With Panini

Looking to build up its soon-to-launched memorabilia line, Panini America has signed Clippers F and NBA Slam Dunk Contest winner Blake Griffin to an exclusive multiyear deal. Griffin joins Lakers G Kobe Bryant, Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athle ...

Tags: Marketing and Sponsorship

04/07/11
MLS Fire Sign Multiyear Deal With Miller Lite

The MLS Fire have signed a new multiyear partnership with Miller Lite and renewed the brand as the exclusive domestic beer partner of Toyota Park. The partnership comes after MLS inked a league partnership with Anheuser-Busch that opened up local rights to clubs in the beer category. “We’ve bee ...

Tags: Marketing and Sponsorship, Chicago Fire

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