Featured Story

Toyota To Be Eagles' First Auto Sponsor Since '08, Will Get Press Conference Branding

Published in SportsBusiness Daily on 07 / 25 / 16

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea...

Read More

Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

More Stories

Microsoft, NFL Unveil $400M Partnership

Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi ...

Tags: Microsoft, NFL, Marketing and Sponsorship

Lawsuit Against EA Sports Allowed To Continue

Former Rutgers QB Ryan Hart "got a favorable call" against EA Sports yesterday, with a federal appeals court "reversing the dismissal of his lawsuit claiming his image in the popular 'NCAA Football' video game was used without his permission," according to Ted Sherman of the Newark STAR-LEDGER. The ...

Tags: Marketing and Sponsorship, EA Sports

Plaxico Burress Releasing Luxury Hosiery Line

Steelers WR Plaxico Burress has created a new men's luxury hosiery line that will "retail for $24 or more a pair, and will be released to retail next month," according to Tony Gervino of the N.Y. TIMES. Burress helped promote the line with the "usual news media rounds and started a Twitter account, ...

Tags: Marketing and Sponsorship

And1 Sponsoring Hoops Tourney At Temple

Former Temple Univ. footwear and apparel sponsor And1 is returning to the Philadelphia campus as title sponsor for a grass-roots basketball tourney Aug. 29-Sept. 1. The 12-team winner-take-all event will offer a $100,000 cash prize to the winner. IMG is handling event management and sales for the to ...

Tags: Marketing and Sponsorship, And 1

Univ. Of Michigan To Honor Adidas Deal

The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season, ...

Tags: Marketing and Sponsorship, Adidas

Man City, Nike Reach $109M Kit Deal

Nike will pay EPL club Manchester City $18.2M (all figures U.S.) annually "for the next six years and the club will wear the new kit in both games" against EPL club Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to ...

Tags: Marketing and Sponsorship, Nike, English Premier League

O'Bannon Suit Documents Detail Athletes' Deals

Documents unsealed yesterday in the Ed O'Bannon lawsuit against the NCAA show that defendant Collegiate Licensing Company “had licensing agreements with more than 80 former college athletes” from ‘95-’10, according to Jon Solomon of the BIRMINGHAM NEWS. CLC “produced a ...

Tags: NCAA, Collegiate Licensing Co., Marketing and Sponsorship

Marketplace Roundup

In Salt Lake City, Landon Hemsley reported MLS Real Salt Lake, which has a jersey sponsorship deal with juice brand Xango, "declined to comment on pending litigation" involving the firm's five founders. RSL VP/Broadcasting & Communications Trey Fitz-Gerald in an e-mail wrote, "Real Salt Lake val ...

Tags: Marketing and Sponsorship

Posey Inks Deal With BodyArmor SuperDrink

MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted ...

Tags: Marketing and Sponsorship, San Francisco Giants

USA Today Expands Ad Meter Beyond SB

USA Today is "expanding its Super Bowl ad-rating platform to other categories of sports media," according to Lucia Moses of ADWEEK. Ad Meter: The Year in Sports will "invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad." Online voting will "ta ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug