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Time To Submit Your Entry For The Sports Business Awards

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Who stands above all others in the sports business world? Submit your entry for the '15 SPORTS BUSINESS AWARDS by Friday, January 9 . We’re looking for the best in 15 categories, including: Sports Media Sports Television Digital Sports Media To see the full list of categorie...

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09/02/11
Deutsche Bank's Tour Sponsorship TBD After '12

Deutsche Bank Americas CEO Seth Waugh said that he’d “like to see how this year’s tournament goes before deciding" whether the company will renew its title sponsorship of the annual PGA Tour event in Boston, according to Michael Whitmer of the BOSTON GLOBE. Deutsche Bank has title ...

Tags: PGA Tour, Marketing and Sponsorship

09/02/11
Marketplace Roundup

AD AGE’s Rich Thomaselli reported it “took less than two weeks” after the NFL lockout ended for CBS and Yahoo Sports “to sell all the online ad inventory around their fantasy football properties.” CBS Interactive Chief Client Officer David Morris “cut a three ...

Tags: Marketing and Sponsorship

09/01/11
Rodgers Tops NFL Jersey Sales

After winning Super Bowl XLV, Packers QB Aaron Rodgers and LB Clay Matthews had the top two-selling jerseys on NFLShop.com from April 1-Aug. 30. Rodgers, who owned the No. 2 best-selling jersey as of March, claims the top spot for the first time in his career. Steelers S Troy Polamalu dropped from ...

Tags: Marketing and Sponsorship, NFL

09/01/11
U.S. Open Marketing Notes

SI.com's Courtney Nguyen writes, "Now that all 256 players have debuted their new kits, I officially declare this year’s U.S. Open a complete fashion dud, veering on disaster." Nguyen continues, "I knew something was wrong the minute Maria Sharapova stepped out on court in an ill-fitting laven ...

Tags: Marketing and Sponsorship, U.S. Open

08/31/11
PGA Tour Debuting New Spots Featuring Stars

The PGA Tour will launch four new 30-second spots on Friday, each of which will run on NBC, CBS and Golf Channel through the next three weeks of the FedExCup playoffs. The spots are a collaboration between the Tour’s brand marketing department and its ad agency, Austin-based GSD&M. Stars ...

Tags: Marketing and Sponsorship, PGA Tour

08/31/11
Billie Jean King In New Arthritis Foundation Campaign

Watch The Clip The Arthritis Foundation and the USTA have announced a new campaign featuring tennis HOFer Billie Jean King that "urges people to take up exercise a ...

Tags: Marketing and Sponsorship, Tennis

08/31/11
Djokovic In Demand Atop Rankings

Top-ranked tennis player Novak Djokovic’s “prowess on the court and his great personality" have led to "a lot of deals off the court in terms of marketing,” according to CNBC’s Darren Rovell. Djokovic earlier this week signed a deal with luxury watchmaker Audemars Piguet ...

Tags: Marketing and Sponsorship

08/31/11
Marketplace Roundup

PGA Tour Viking Classic Exec Dir Randy Watkins yesterday said that he “is confident about the future of the event given the number of calls he fielded after Viking decided to step aside ” from its title sponsorship deal. Watkins yesterday said, “My phone rang all day yesterda ...

Tags: Marketing and Sponsorship

08/30/11
IMG: UPS Sponsorship Biggest In College Sports

Sutton calls UPS deal the largest in college sports IMG College President Ben Sutton yesterday said UPS' new sponsorship deal  with about 70 colleges and several conferences is the "la ...

Tags: Marketing and Sponsorship, UPS, IMG

08/30/11
USAA Becomes NFL's New Insurance Sponsor

USAA earlier this month signed a "four-year deal as the NFL's new insurance sponsor," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. USAA, a "relatively unknown brand in the hypercompetitive insurance market," sells insurance and "other financial service products to military, reti ...

Tags: Marketing and Sponsorship, NFL

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