Featured Story

Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

Read More

Tags: Media

More Stories

Newmark: No Bidding War For Edwards

Roush Fenway Racing President Steve Newmark said that the team's re-signing of Carl Edwards was not the product of a "bidding war" and "didn't come down to any late offer from Roush Fenway Racing nor Ford Motor Company," according to Bob Pockrass of SCENEDAILY.com. RFR's deal with Edwards "was com ...

Tags: Marketing and Sponsorship, Motorsports, Ford Motor Co.

Cycling Team HTC-Highroad Loses Sponsor

The California-based HTC-Highroad cycling team, which “has fielded the most successful men's and women's teams in the world the past several years, fell short in its search for a new title sponsor and will cease operating its men's team at the end of this season,” according to Bonnie For ...

Tags: Marketing and Sponsorship

IMG Depends On Sponsor Sales At Surfing Event

The nine-day Nike U.S. Open of Surfing is “completely free for its hundreds of thousands of spectators,” meaning event owner and operator IMG “turns to aggressive sponsorship sales to offset the long list of expenses,” according to Douglas Farmer of the L.A. TIMES. Expen ...

Tags: IMG, Marketing and Sponsorship

IndyCar Signs With Trim Nutrition

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms ...

Tags: Marketing and Sponsorship

Carl Edwards Staying With Roush Fenway Racing

Roush Fenway Racing announced this morning that it has re-signed driver Carl Edwards to a multiyear contract, starting next season. Edwards joined RFR in '03 and drove in the Camping World Truck Series before running a Sprint Cup Series schedule the next season. He currently sits atop the Cup Serie ...

Tags: Marketing and Sponsorship, NASCAR, Ford Motor Co.

Amgen Re-Ups With Tour Of California

California-based biotech company Amgen will continue its title sponsorship of the Tour of California bicycle race for two more years. Two independent sources with knowledge of the race confirmed the deal, which is believed to be valued in the mid-seven-figure range. The eight-day race began in '06 a ...

Tags: Marketing and Sponsorship

Ovechkin Parting Ways With Sponsor CCM

IMG Managing Dir, Senior VP & Head of Global Consulting David Abrutyn confirmed that Capitals LW Alex Ovechkin "won't be renewing his endorsement deal with equipment manufacturer CCM, which expires at the end of the month," according to Tarik El-Bashir of the WASHINGTON POST. Ovechkin "won't be ...

Tags: Marketing and Sponsorship, CCM, Hockey, Washington Capitals

Idaho Potato Commission Title Sponsors Boise Bowl

The Idaho Potato Commission has signed a six-year deal to title sponsor the annual college football bowl game in Boise, now called the Famous Idaho Potato Bowl. The deal, renaming the former Humanitarian Bowl, begins immediately and runs through the '16 game. As part of the agreement, the Famous Ida ...

Tags: Marketing and Sponsorship, Football

Octagon Announces Two New Deals

Octagon will manage A-B InBev’s agreement with the FA to become the lead sponsor for the FA Cup. Budweiser has been an Octagon client since ’09 when the marketing firm won strategy and activation work around the ’10 FIFA World Cup. Octagon VP Tim Collins said as a result of that pa ...

Tags: Marketing and Sponsorship, Octagon, Anheuser Busch

Bucks G Jennings Interning At UA During Lockout

Bucks G and Under Armour endorser Brandon Jennings is not only using the NBA lockout to "work out at the athletic apparel company's headquarters this summer, he's also working in Under Armour's footwear department" as part of an internship, according to Marc Spears of YAHOO SPORTS. Beginning last mo ...

Tags: Milwaukee Bucks, Under Armour, Basketball, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug