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FIFA Sponsors Likely To Resist Knee-Jerk Response To Indictments, But Reactions Loom

Published in SportsBusiness Daily on 05 / 27 / 15

While FIFA's biggest sponsors "probably will take a close look at their relationships" with the governing body after today's arrests and indictments , "they’re unlikely to take any immediate action," according to Aaron Ricadela of BLOOMBERG NEWS. London-based Futures Sports & Entertainmen...

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Tags: FIFA, FIFA World Cup, Marketing and Sponsorship, Soccer

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Demand For Lin Merch Has Even China Reeling

The “clearest sign” that Knicks G Jeremy Lin’s appeal has spanned to mainland China may lie “in a rare failure to meet demand here in the heart of one of the world’s largest centers of pirated garment manufacturing,” according to Keith Bradsher of the N.Y. TIMES. ...

Tags: Marketing and Sponsorship, New York Knicks

Sunoco To Sponsor Speed's Pre-Race Show

Speed signed a multi-million dollar advertising deal with Sunoco that will see the official fuel of NASCAR become the presenting sponsor of the net's "RaceDay" broadcast. The Home Depot previously held that advertising position but dropped it last season. The show, which takes place at the track pri ...

Tags: Marketing and Sponsorship, Speed Channel

New "MLB 2K12" Spot Features Kate Upton

2K Sports Monday released its "second commercial installment" for "MLB 2K12," this one featuring model and  SI Swimsuit Issue cover girl Kate Upton and several All-Stars, according to James Schmehl of MLIVE.com. Upton in the ad gives Rays P David Price "pointers on how to throw a circ ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MetroPCS Communications announced a deal to sponsor Nets G Deron Williams, who will support the wireless brand's marketing programs. These include advertising and a commercial spot for MetroPCS' new brand campaign, as well as exclusive promotions for upcoming Samsung device launches. Williams joins ...

Tags: Marketing and Sponsorship

SI Projecting 8% Increase In Ad Revenue For Swimsuit

SI is projecting an 8% increase in "advertising revenue this year from its Swimsuit properties, extending a wave of growth for the franchise," according to Eric Fisher of SPORTSBUSINESS JOURNAL. Today's release of the annual magazine will be "joined by a battery of multiplatform extensions, includin ...

Tags: Sports Illustrated, Marketing and Sponsorship

Firestone Extends IndyCar Contract Through '14

Bridgestone and IndyCar yesterday announced that Firestone will remain the IZOD IndyCar Series' official tire through at least ‘14, and the brand will also serve as title sponsor and official tire of the developmental Firestone Indy Lights series this year. As part of the agreement, ...

Tags: Marketing and Sponsorship, IndyCar, Motorsports

Lin Is Hottest Marketing Comodity In Sports

Ten days into Knicks G Jeremy Lin’s "rocket ride to fame there remains no playbook on containing the runaway popularity of the new hottest marketing commodity in pro sports," according to Morgan Campbell of the TORONTO STAR. That is "great news for the NBA, which hopes Lin ... can replace the ...

Tags: Marketing and Sponsorship, New York Knicks, Madison Square Garden

Liverpool Denies Apology Result Of Sponsor Pressure

EPL club Liverpool today denied reports that the team apologized for F Luis Suarez' actions toward Manchester United D Patrice Evra Saturday as a result of "pressure from shirt sponsors Standard Chartered bank," according to the AFP. Suarez refused to shake Evra's hand after having "only recent ...

Tags: English Premier League, Fenway Sports Group, Marketing and Sponsorship

Asics Plans Major TV Marketing Campaign

Asics Europe President & COO Alistair Cameron said that the shoe company “plans a major TV marketing push across Europe,” as this is an Olympic year, according to Archibald Preuschat of the WALL STREET JOURNAL. Of Asics' “four regional CEOs, three of them are non-Japan ...

Tags: Marketing and Sponsorship

Kurt Busch Finds Sponsor For Daytona 500

HendrickCars.com will sponsor Phoenix Racing and Kurt Busch in the NASCAR Sprint Cup Daytona 500, as well as the season-opening Nationwide Series Drive4COPD 300. HendrickCars.com also will be a major associate sponsor of Richard Childress Racing’s No. 33 Chevrolet driven by Elliott Sadler for ...

Tags: Marketing and Sponsorship

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