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Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

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Tags: Marketing and Sponsorship, MLS, ATT

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Holiday Merch Boosts Penguins Revenue

Penguins Senior VP/Sales & Service David Peart said that the six holiday-themed T-shirts sold this season "generated $100,000 in additional revenue for the team," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The T-shirts feature the team's skating penguin holding a hockey stick ...

Tags: Marketing and Sponsorship, Pittsburgh Penguins

Top Execs Headed To Wells Fargo PGA Tourney

See the Listing for WELLS FARGO Wells Fargo is "gearing up to host as many as 3,000 clients at Quail Hollow Club next week" at the PGA Tour Wells Fargo Championship, according to Andrew Dunn of the CHARLOTTE OBSERVER. Wells Fargo CMO Jamie Moldafsky and Corporate Com ...

Tags: Golf, PGA Tour, Wells Fargo, Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Kelly Dwyer cited a TMZ report which stated Bulls F Joakim Noah and France-based athletic apparel company Le Coq Sportif "are now suing each other, after a partnership gone wrong." Noah blamed his Le Coq Sportif shoes for causing a foot injury during the '12-13 season and also is blami ...

Tags: Marketing and Sponsorship

Phelps' Swimwear Brand Unknown

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

Tags: Marketing and Sponsorship

Swan Racing Sells Rights To Two Sprint Cup Cars

NASCAR Sprint Cup Series team Swan Racing "has sold off the assets" of its two cars, leaving driver Parker Kligerman "without a ride" for this weekend's Toyota Owners 400 at Richmond Int'l Raceway, according to Bob Pockrass of SPORTING NEWS. As part of the deal, Swan Minority Owner Anthony Marlowe " ...

Tags: Marketing and Sponsorship, NASCAR

Kobe, Luck In New Panini WC Sticker Campaign

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Cent ...

Tags: Marketing and Sponsorship, Panini

Subway Breaks Into EPL With Liverpool Deal

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw ...

Tags: Liverpool, Marketing and Sponsorship, Subway

Safety-Kleen Re-Ups As NASCAR Sponsor

See the Listing for Safety-Kleen Safety-Kleen has renewed its sponsorship with NASCAR. The oil collecting and re-refining company will continue to be the sport’s official environmental services supplier, a position it has held since '04. Financial terms of the multiyear agree ...

Tags: Marketing and Sponsorship, NASCAR

Parr Looks To Crowdfunding For Sponsorhip

Golfer Andrew Parr, who is "considering options on the Web.com Tour, PGA Tour Canada and the European Tour," has turned to crowdfunding in an effort to get sponsorship, according to Scott Stinson of the NATIONAL POST. Parr's fundraising campaign, which has so far "generated almost" C$42,000 and ends ...

Tags: Marketing and Sponsorship, PGA Tour

Keflezighi's Marathon Win Could Boost Skechers

Skechers "doesn’t have much of a presence" in the $7B performance running shoe market, but it might get a boost after Meb Keflezighi won yesterday's Boston Marathon while wearing the company's shoes, according to Sara Germano of the WALL STREET JOURNAL. Skechers is currently "on the upswing," ...

Tags: Skechers, Marketing and Sponsorship, Boston Marathon

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