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Last Chance To Enter SBD/SBJ's Annual Super Bowl Bowl Pick 'Em

Published in SportsBusiness Daily on 01 / 30 / 15

With the Patriots and Seahawks set to meet in Glendale for Super Bowl XLIX on Sunday, SportsBusiness Daily 's and SportsBusiness Journal 's annual Super Bowl pick 'em contest is open. Test your prognostication skills against those of your fellow subscribers. Those who best predict the game'...

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White Launching Skateboard Supply Company

Gold medal-winning snowboarder Shaun White is “expanding his empire by launching the Shaun White Supply Co., which will sell skateboards, BMX bikes, helmets and pads, ramps and grind rails in sporting goods stores across the country and online,” according to Bernie Wilson of the AP. The ...

Tags: Marketing and Sponsorship

Nike Plans To Continue Investing In China

Nike Brand President Charlie Denson yesterday said that the company “will continue to invest heavily in the world's most populous country, as the world's top sportswear maker plans to double sales in China by 2015,” according to XINHUA. Denson said, "We certainly will continue to invest ...

Tags: Marketing and Sponsorship, Li Ning

Tebow Poised To Make Star Turn

The Broncos yesterday announced QB Tim Tebow will start their next game against the Dolphins on Oct. 23, and the NFL needs Tebow "to succeed," as what the league "lacks right now is star power," according to GRANTLAND.com's Jay Caspian Kang, who wrote under the header, "Why The NFL Needs Tim Tebow.& ...

Tags: NFL, Marketing and Sponsorship

Endorsement Deals Up For Verlander, Stafford

The agents for Tigers P Justin Verlander and Lions QB Matthew Stafford said that prospective endorsement deals and corporate requests for their clients “are at an all-time high," as both players are enjoying a successful year on the playing field, according to Bill Shea of CRAIN’S DETROI ...

Tags: Marketing and Sponsorship, Detroit Lions, Detroit Tigers

Marketplace Roundup

USA TODAY’s Hiestand & McCarthy write NBA players’ endorsement opportunities appear “established” despite the ongoing lockout, and veteran players “are stable.” Younger players “are taking most of the hit from consumers.” Marketing Evaluations Exec ...

Tags: Marketing and Sponsorship

Panasonic, U.S. Extend Partnership

Panasonic, U.S. Soccer and MLS yesterday announced a three-year sponsorship deal which will make Panasonic the official consumer electronics partner of U.S. Soccer as well as an official sponsor of the U.S. men’s and women’s national soccer teams. Panasonic has renewed these same designa ...

Tags: Marketing and Sponsorship, Panasonic, MLS

Auburn Staying Traditional With Jerseys

While "radical uniforms are the rage in college football" nowadays, it is unlikely Auburn Univ. will "ever wear dramatically different uniforms like its Under Armour counterpart at Maryland," according to Jon Solomon of the BIRMINGHAM NEWS. Solomon notes Auburn "rejected its apparel company's idea t ...

Tags: Marketing and Sponsorship, Under Armour

Why Is Tiger Still Attractive To Companies?

Tiger Woods last week signed an endorsement deal with Rolex and agent Mark Steinberg has indicated that more deals could be coming in the future, but ESPNW.com's Viv Bernstein asks, “Can someone please explain why?” Woods is not a "dominant golfer anymore," as he "hasn't won a tourn ...

Tags: Marketing and Sponsorship, EA Sports

Clint Bowyer Lands At MWR

Michael Waltrip Racing Friday announced it had signed Clint Bowyer to a three-year deal to join its NASCAR Sprint Cup team with 5-Hour Energy sponsoring Bowyer’s No. 15 Toyota “for 24 of 36 races next season,” according to David Scott of the CHARLOTTE OBSERVER. Waltrip hopes t ...

Tags: Marketing and Sponsorship

St. Jude's A Key Sponsor Of Nashville Marathon

Organizers of the Country Music Marathon and Half-Marathon, “who have sought title sponsorship since it began 12 years ago, announced Friday they have entered a corporate partnership with St. Jude Children’s Research Hospital,” according to Mike Organ of the Nashville TENNESSEAN. ...

Tags: Marketing and Sponsorship

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