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McIlroy In No Rush To Sign With Other Equipment Company After Nike's Exit

Published in SportsBusiness Daily on 08 / 25 / 16

Golfer Rory McIlroy has "no plans to sign with a new equipment company anytime soon" despite Nike earlier this month announcing it was  stepping out of the golf equipment business , according to Joel Beall of GOLF DIGEST. McIlroy said, "No reason to start changing just because I can. ...

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Tags: Marketing and Sponsorship, Nike, Golf

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Bat Sponsors Big In College Baseball

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Rose Stands To Cash In From U.S. Open Win

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HP, NASCAR Sign Three-Year Deal

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NCAA Could Seek Legal Costs In O'Bannon Case

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Tags: NCAA, Marketing and Sponsorship

Octopus Pants Cause Stir At U.S. Open

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Tags: Marketing and Sponsorship, Golf

NBC Sports Concludes Successful Upfront Season

Coming out of the upfront selling season, NBC Sports Group has booked advertising commitments around "SNF" that make up 97% of the ad sales revenue that the network brought in for the top-rated series last year, NBC execs said. Last year at this time, that number was in the 75-80% range for total r ...

Tags: Marketing and Sponsorship, NBC

Mets Decide Against Dating Website Pitch

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Tags: Marketing and Sponsorship, New York Mets, MLB

U.S. Open Seeing Record Merch Sales

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Tebowmania Alive & Well In New England

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Billy Butler's BBQ Sauce Selling Fast

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