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Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

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Tags: Marketing and Sponsorship, NASCAR

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Marketplace Roundup

In Milwaukee, Bill Glauber cites a Public Policy Polling survey as stating that Brewers LF Ryan Braun's "favorability plummeted to 15% in September" among Wisconsin voters, compared to 39% who "viewed him unfavorably." Braun in February '12 "was viewed favorably by 59% and unfavorably by 7%." F ...

Tags: Marketing and Sponsorship

NAPA Drops Sponsorship Of Michael Waltrip Racing

NAPA Auto Parts today dropped its sponsorship of Michael Waltrip Racing and said it will evaluate its future in motorsports. The decision follows MWR’s effort to manipulate the end of NASCAR’s recent race in Richmond in order to get NAPA driver Martin Truex Jr. into the Chase for the Spr ...

Tags: NAPA, Marketing and Sponsorship, NASCAR

Outback Renews With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving ...

Tags: Marketing and Sponsorship

Harvey Criticized For Awkward Interview

Mets P Matt Harvey yesterday during an interview on "The Dan Patrick Show" "came off as an awkward disciple of the Qualcomm corporation," according to Kristie Ackert of the N.Y. DAILY NEWS. Harvey, when pressed by Patrick to discuss his elbow injury said, "Today is about honoring and ...

Tags: Twitter, Marketing and Sponsorship, MLB, New York Mets

Harvey Takes Knock As Endorser

While Twitter is full of comments on what Mets P Matt Harvey could have done differently in his interview yesterday with Dan Patrick , two sports marketing execs said what Harvey lacked most was proper preparation. Engage Marketing President & Chief Solutions Officer Kevin Adler said that Harve ...

Tags: Marketing and Sponsorship, MLB, New York Mets

Speculation Brewing About Black Alabama Jersey

The Univ. of Alabama football team for years has "taken the field in the familiar crimson and white," but the wording on a jersey listing on the official site of UA athletics "sparked speculation on Tuesday that Alabama might soon follow the lead of college football teams around the nation and take ...

Tags: Marketing and Sponsorship

Nationwide Dropping NASCAR Series Title Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

Under Armour, St. John's Ink Deal

Under Armour yesterday formally announced a deal with St. John’s Univ. "to provide all sports gear for the school's department" through the '18-19 academic year, according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The deal marks UA's "first all-sports contract in the basketball rich B ...

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Travelers Negotiating With PGA Tour Hartford Event

Travelers Insurance has "received an extension past September from the PGA Tour to negotiate an extension of its title sponsorship" of the annual Hartford tournament, according to Joe Morelli of the NEW HAVEN REGISTER. Title sponsorship extensions beyond the '13-14 PGA Tour season "were suppose ...

Tags: Marketing and Sponsorship, PGA Tour

NFL Names & Faces

Colts QB Andrew Luck said he is excited about gaining an equity share of BodyArmor as part of his new endorsement deal with the drink company because he feels "like I'm fully invested in the future of the company." Luck said, "Hopefully we can help the company grow and get the product out to a bunch ...

Tags: Marketing and Sponsorship

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