Featured Story

PGA Tour Honors Arnold Palmer With Full-Page Ad As Tributes Continue To Roll In

Published in SportsBusiness Daily on 09 / 27 / 16

The PGA Tour today took out a full-page ad in USA Today to honor Arnold Palmer, who died Sunday at the age of 87. The ad shows a black-and-white photo of Palmer from his playing days with the words "Thank You" posted at the bottom. The logos for the PGA Tour and the Arnie's Army Charitable Founda...

Read More

Tags: Marketing and Sponsorship

More Stories

Federer Using New Wilson Racket

Roger Federer is "experimenting with a new tennis racket in the middle of the season," according to Tom Perrotta of the WALL STREET JOURNAL. The "once invincible" Federer "needs a little help, and there's nothing wrong with asking for it." Federer "hasn't divulged many details about the racket, othe ...

Tags: Marketing and Sponsorship

New Allegations In Ed O'Bannon Lawsuit

Lawyers for the plaintiffs in the Ed O'Bannon antitrust lawsuit against the NCAA recently "amended their complaint by adding a series of new highly charged allegations," according to Steve Berkowitz of USA TODAY. They "mention specific alleged actions not only [by] the NCAA, but also by each of the ...

Tags: EA Sports, Marketing and Sponsorship, NCAA

IndyCar Inks Partnership With Soap Box Derby

IndyCar is "entering a formal, multi-year marketing partnership" with the Akron-based FirstEnergy All-American Soap Box Derby, according to a front-page piece by Jim Mackinnon of the AKRON BEACON JOURNAL. The agreement will "place the IndyCar logo on Derby cars this year in Akron and spread from the ...

Tags: IndyCar, Marketing and Sponsorship

Buster Posey Resolute In Not Becoming A Brand

Giants C Buster Posey is the reigning NL MVP and a two-time World Series champion, but he is “not a brand” and “not a renowned pitchman,” according to Tom Verducci of SI. Endorsement offers “poured in” to Posey and agent Jeff Berry during the offseason, and Posey ...

Tags: Marketing and Sponsorship, San Francisco Giants

EA Plans To Continue With CFB Game Sans NCAA

EA Sports Exec VP Andrew Wilson yesterday posted a statement online that the company will continue to develop and publish a college football video game despite the NCAA's decision to end its contract licensing its name and logo for EA Sports' "NCAA Football" franchise. Wilson wrote, "Our relati ...

Tags: EA Sports, NCAA, Marketing and Sponsorship

Woods Inks New Deal With Nike

Tiger Woods has "signed a new endorsement deal with Nike that will take the place of a contract set to expire this year," according to Bob Harig of ESPN.com. Mark Steinberg, Woods' agent, yesterday said that the contract was "signed about two weeks ago during a series of meetings in Florida." Steinb ...

Tags: Golf, Marketing and Sponsorship, Nike

Baltimore GP Unlikely To Have Title Sponsor

The Izod IndyCar Series Grand Prix of Baltimore "likely won't have a title sponsor for this year's race, but organizers are still working on lining one up for next year," according to Gary Haber of the BALTIMORE BUSINESS JOURNAL. Event GM Tim Mayer said that race officials are "looking for a title s ...

Tags: Marketing and Sponsorship, IndyCar

Marketplace Roundup

MARKETING WEEK's Sebastian Joseph reported Li Ning has "suspended its deal with Jamaican sprinter Asafa Powell as the fallout from his positive drugs test escalates." The company said it "strongly" supports the star's "proactive" approach toward the incident and his cooperation with WADA, but it has ...

Tags: Marketing and Sponsorship

Yonex Drops Wozniacki From Sponsorship

Tennis player Caroline Wozniacki is "no longer under contract with Yonex," according to Matt Cronin of TENNIS.com. A report in Danish tabloid Ekstra Bladet stated that Yonex was "upset with Wozniacki for playing with a blacked-out racquet this spring and negated their contract." The racquet was "pre ...

Tags: Marketing and Sponsorship

Jags, Winn-Dixie End Sponsorship

Jacksonville-based Winn-Dixie grocery stores, one of the "most lucrative and long-standing sponsors" of the Jaguars, has ended its association with the team, according to Drew Dixon of the FLORIDA TIMES-UNION. Winn-Dixie Senior Communications Dir Brian Wright said, “It was not a snap decision. ...

Tags: Marketing and Sponsorship, NFL, Jacksonville Jaguars

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug