Featured Story

NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

Read More

More Stories

07/07/11
Marketplace Roundup

MARKETING magazine’s John Reynolds reported BP “launched its first TV campaign" in the U.K. since the company's oil spill crisis last year, “highlighting its sponsorship of the London 2012 Olympics.” BP Brand Dir Duncan Blake said, "We are trying to be humble. We th ...

Tags: Marketing and Sponsorship

07/06/11
Under Armour Signs Kemba Walker

Bobcats G Kemba Walker is the first rookie to "sign with a shoe company," as he has agreed to terms with Under Armour on a multiyear deal, according to sources cited by Darren Rovell of CNBC.com. Under Armour still is "looking for its can't miss star ... less than a year after debutin ...

Tags: Marketing and Sponsorship, Basketball, Under Armour

07/06/11
Nike Re-Signs Vick To Endorsement Deal

Nike has signed Michael Vick to a multiyear endorsement contract. The deal continues the marketing reformation of the Eagles QB, once one of the highest-paid endorsers in the NFL. Earlier this year, Vick signed with Bombo Sports & Entertainment to do a documentary film chronicling his life. Mor ...

Tags: Marketing and Sponsorship, Nike, Philadelphia Eagles

07/06/11
Jeter's Marketing Team Limits 3,000th Hit Ads

Yankees SS Derek Jeter enters today's game against the Indians just four hits shy of the 3,000 mark, and his management team “has been reaching out to companies not aligned with Jeter to pressure them not to run any advertising attached to the event,” according to Paul Tharp of th ...

Tags: Marketing and Sponsorship, New York Yankees, MLB

07/06/11
Marketplace Roundup

Mavericks F Dirk Nowitzki recently conducted an interview with Spiegel Online Int'l, and in Dallas, Jon Machota noted Nowitzki "doesn't sound interested" in new endorsement deals. Nowitzki said, "There certainly isn't a shortage of offers. You wouldn't believe how many manufacturers have sent me the ...

Tags: Marketing and Sponsorship

07/01/11
Nike Inks Michael Vick To Deal

Nike has signed Michael Vick to a multiyear endorsement contract. The deal continues the marketing reformation of the Eagles quarterback, once one of the highest-paid endorsers in the NFL. Earlier this year, Vick signed with Bombo Sports & Entertainment to do a documentary film chronicling his ...

Tags: Nike, Marketing and Sponsorship

07/01/11
Omega Signs Deal With PGA Of America

The PGA of America announced Friday a five-year deal with luxury watchmaker Omega that makes it the "official timepiece of the PGA Championship, the senior PGA Championship and the PGA Grand Slam of Golf, as well as the 2012 and 2014 Ryder Cups,” according to Larry Dorman of the N.Y. TIME ...

Tags: Marketing and Sponsorship, Golf

07/01/11
Aussie Volleyballer Changes Tattoo Offer

Australian beach volleyball Claire Kelly has rescinded her offer to have a corporation buy tattoo space on her body as a way to raise funds in her effort to qualify for the ’12 London Games. Kelly alluded that a governing body persuaded her not to place a corporate logo on her upper arm or s ...

Tags: Marketing and Sponsorship

07/01/11
Durant's Shoe Line Grows In Popularty

Thunder F Kevin Durant’s Nike KD shoe line is priced at $88, and it “has become one of the most popular on the market,” according to Tariq Lee of the DAILY OKLAHOMAN. The shoes are cheaper than those of Lakers G Kobe Bryant and Heat F LeBron James, which are priced around $150 ...

Tags: Marketing and Sponsorship, Nike

07/01/11
Gamecock Fans Eye Merch After CWS Title

After the Univ. of South Carolina won its second consecutive College World Series title Tuesday night, The College Shoppe Owner Dennis Edwards picked up "as much merchandise as he could" for his store in Rock Hill, S.C., according to Darin Gantt of the Rock Hill HERALD. After "learning from last ye ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug