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Driving Away: Verizon Likely Will Not Renew IndyCar Title Sponsorship After '18

Published in SportsBusiness Daily on 09 / 18 / 17

IndyCar CEO Mark Miles confirmed that Verizon is not likely to renew its title sponsorship of the series after it expires following the ’18 schedule. Miles said, “It's likely that the relationship will change, but we’re hopeful that (the relationship) will continue.” It is po...

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Tags: Marketing and Sponsorship, IndyCar, Verizon

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Exum Stars In Latest Foot Locker Ad Series

Foot Locker today on YouTube launched a series of ads with adidas featuring NBA Draft prospect Dante Exum. The videos, part of Foot Locker's "Approved" marketing platform, focus on the Australian player's lack of celebrity status in the U.S., while centering on the idea that "Life Changes After ...

Tags: Marketing and Sponsorship, Foot Locker

Serves & Volleys

Bouchard has existing deals with Nike, Babolat Rogers Communications and Pinty's foods SPORTSBUSINESS JOURNAL's Daniel Kaplan reports Canadian tennis player Eugenie Bouchard "has signed her first maj ...

Tags: Marketing and Sponsorship, WTA, ATP

Redskins' Sponsors Mum On Name Issue

The Redskins' corporate sponsors "largely remained on the sidelines" of the debate regarding the team's name in the wake of a federal ruling that it is "disparaging to Native Americans," according to Josh Peter in a special to USA TODAY. Only grocery store chain Harris Teeter "took a stance -- ...

Tags: Washington Redskins, NFL, Marketing and Sponsorship

Geico To Have Logo In Front Of Wizards' Bench

Geico has bought a presenting apron sponsorship for Wizards home games at Verizon Center over the next three seasons. The Wizards with the deal became one of a handful of NBA teams that have sold a sponsorship for the floor in front of the home team's bench. Monumental Sports & Entertainment mad ...

Tags: Marketing and Sponsorship, Washington Wizards, Geico

MLS Uses Superhero Narrative For World Cup Campaign

Dynamo's Garcia gets superhero treatment in MLS campaign MLS has brought the idea that athletes "are heroic" to life in a "new lo-fi, high-tech digital campaign" for the ...

Tags: MLS, Marketing and Sponsorship, FIFA World Cup

J.J. Watt Films New H-E-B Commercials

Texans DE J.J. Watt and "a guy playing a ukulele" last week filmed four new H-E-B commercials that will "be ready for football season," according to Ken Hoffman of the HOUSTON CHRONICLE. Watt last year was "the butt of the joke in H-E-B commercials," but this year, it is H-E-B Houston President Scot ...

Tags: Marketing and Sponsorship, Houston Texans

Marketplace Roundup

REUTERS' Esteban Israel noted FIFA's licensing agreement with global partner Sony means players have to take Beats by Dre headphones off "when they are in World Cup stadiums for official matches and media events." Marketing experts said that this "probably only amplifies their appeal." Strategist an ...

Tags: Marketing and Sponsorship

Bitcoin To Title Sponsor St. Pete Bowl Game

The college football postseason game played at Tropicana Field for the next three years will be known as the Bitcoin St. Petersburg Bowl "as part of a sponsorship deal between bitcoin payment processor BitPay and ESPN Events,” according to Michael Casey of the WALL STREET JOURNAL. The arrangem ...

Tags: Marketing and Sponsorship, ESPN

Acura Signs Deal With Tiger Woods Foundation

Acura yesterday announced a multiyear sponsorship deal to become the official vehicle of the Tiger Woods Foundation. The automaker will have a significant presence at all three pro golf tournaments supported by the foundation: the Quicken Loans National, Deutsche Bank Championship and World Challeng ...

Tags: Marketing and Sponsorship, PGA Tour

Spurs' Leonard In High Demand As Finals MVP

Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman in his NBA Finals Sports Marketers’ Scouting Report called Spurs F Kawhi Leonard the "breakout star of the postseason" and wrote his NBA Finals MVP award "could be worth as much as $1M a year in new off-the-court income o ...

Tags: San Antonio Spurs, NBA, Marketing and Sponsorship

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