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Published in SportsBusiness Daily on 04 / 01 / 15

$45M  – The amount Rivers Casino has contributed, to date, to the Sports & Exhibition Authority of Pittsburgh and Allegheny County for Consol Energy Center construction expenses, following the latest payment of $4.6M. By the time its agreement with SEA concludes in '38,...

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01/04/12
Names & Faces

ESPN.com’s Marc Stein reported Bulls G Derrick Rose is “closing in on another lucrative deal” after signing an extension with the team. A source said that Rose's “new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range - ...

Tags: Marketing and Sponsorship

01/03/12
NBC Sells Out Super Bowl Ad Inventory

NBC has sold out of ad inventory for its broadcast of Super Bowl XLVI on Feb. 5, with some 30-second spots reaching as high as $4M. The net averaged $3.5M for a 30-second commercial, up from the reported $3M Fox earned for ads to last year’s Super Bowl broadcast. There are still some units th ...

Tags: Marketing and Sponsorship, NBC

01/03/12
Gatorade Starts New Campaign In '12

Gatorade debuted a new commercial during yesterday’s Rose Bowl and Fiesta Bowl games which introduced the theme "Win From Within" and claims that “what athletes put into their bodies is just as important as what they put on them,” according to Natalie Zmuda of AD AGE. The spot, ...

Tags: Marketing and Sponsorship

01/03/12
New Rule Allows Uniform Logos On Track Athletes

A new international rule that went into effect Sunday will give professional track and field athletes “greater opportunity to display logos on their uniforms,” according to Jere Longman of the N.Y. TIMES. The athletes hope it will “enhance their chances of attracting corporate spon ...

Tags: Marketing and Sponsorship

12/29/11
Packers Merchandise Becoming Scarce

The NFL’s decision to change suppliers from Reebok to Nike, combined with the Packers’ “nationwide popularity, is depleting inventories of merchandise, especially jerseys,” according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Packers Dir of Retail Operations Kate Hogan ...

Tags: Marketing and Sponsorship, Reebok, Nike, Green Bay Packers

12/29/11
Relationship Between Nike, Oregon Examined

The relationship between Nike and the Univ. of Oregon is often "criticized as incestuous" and unhealthy, but in a college sports landscape "littered with scandals, probations and lies," the bond between Nike Chair Phil Knight and his alma mater is a functional one, according to John Canzano of the ...

Tags: Nike, Marketing and Sponsorship

12/29/11
Marketplace Roundup

The UFC has announced that MetroPCS is now the exclusive wireless partner of the UFC in the U.S. and Puerto Rico. The multiyear deal includes MetroPCS signage at all domestic UFC events, a presence in UFC PPV event broadcasts, fighter endorsements and appearances, retail promotions and UFC-branded M ...

Tags: Marketing and Sponsorship

12/28/11
Nike Debuts New Pro Combat With Ducks

The Univ. of Oregon’s newest addition to their “vast wardrobe could be described as a series of forward-moving tweaks,” as their uniforms for the Rose Bowl “represent an upgrade to the Nike Pro Combat system,” according to Aaron Fentress of the Portland OREGONIAN. The d ...

Tags: Marketing and Sponsorship, Nike

12/28/11
Agent Confident Rubio Set To Be Marketing Force

Jarinn Akana, the agent for T'Wolves G Ricky Rubio, knows his client's six-assist NBA debut Monday "will only help the marketing" of Rubio, according to Charley Walters of the ST. PAUL PIONEER PRESS. Akana said after the Thunder-T'Wolves game Monday, "The buzz (about Rubio) is definitely p ...

Tags: Marketing and Sponsorship, Nike, Adidas, Minnesota Timberwolves

12/28/11
Marketplace Roundup

In Green Bay, Richard Ryman reports Wisconsin-based Prevea Health has signed Packers QB Aaron Rodgers to a multiyear endorsement deal. Prevea will use Rodgers' name and likeness "in its health and wellness campaigns." Prevea President & CEO Ashok Rai said that "some personal appearances also wil ...

Tags: Marketing and Sponsorship

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