Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

12/11/13
Marketplace Roundup

BLOOMBERG NEWS' Eben Novy-Williams noted former Boise State football coach Chris Petersen's departure for Washington means there is a "$40,000-a-year payment from Nike Inc. on the line" for BSU. The school's sponsorship contract with Nike states that the company "can reduce cash payments to the scho ...

Tags: Marketing and Sponsorship

12/10/13
Ditka Wine Sales Up After Brand Overhaul

Pro Football HOFer Mike Ditka's namesake line of wines has "been a hit since getting a brand overhaul last year, far surpassing the expectations" of Illinois-based seller Terlato Wines Int'l, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Terlato Wines President & CEO Bill Terlato said th ...

Tags: Chicago Bears, NFL, Marketing and Sponsorship

12/10/13
USA Today Partners With QuintEvents

USA Today is lending its name to a hospitality venture though an agreement between the USA Today Sports Group and QuintEvents. Under the arrangement, USA Today will use assets within Gannett’s media properties to sell packages for top-shelf sports events, including the Super Bowl and Kentucky ...

Tags: Marketing and Sponsorship

12/10/13
Marketplace Roundup

AD AGE's Beth Snyder Bulik noted jewelry ads on football telecasts "are big business, especially around the holidays." Data from Kantar media showed that combined TV spending for Jared, Kay Jewelers and Zales during NFL programming was $42M in November and December last year, "up 4% from 2011." Spen ...

Tags: Marketing and Sponsorship

12/09/13
Chobani Set For Super Bowl Ad Debut

Greek yogurt company Chobani said that it "will air its first Super Bowl ad this February," a move intended to make the brand "more of a household name," according to Candice Choi of the AP. The debut on "advertising's biggest stage comes as Greek yogurt continues to surge in popularity." Chobani "i ...

Tags: NFL, Marketing and Sponsorship

12/09/13
TD Ameritrade Launches Olympic Ads

TD Ameritrade, the official online brokerage sponsor of the U.S. Olympic Team, has rolled out a new ad campaign that features seven TD Ameritrade-sponsored athletes and "draws a parallel between the competitors’ lifelong journey to the Olympics and the fortitude required of long-term investors ...

Tags: Marketing and Sponsorship

12/09/13
Marketplace Roundup

Coors Light has secured the U.S. presenting sponsorship of the "NHL Revealed: A Season Like No Other" program on NBCSN. The seven-part series will debut Jan. 22 ( NHL )....In Boston, Jeff Howe noted Patriots LB Jerod Mayo on Friday "signed bottles of his new mayonnaise" at Shaw's grocery store in Br ...

Tags: Marketing and Sponsorship

12/06/13
LeBron James Favoring Old Nikes

Heat F LeBron James has worn the new Nike Lebron 11 shoes "for only two full games" so far this season, "spending most of his time on court wearing last year's LeBron X model," according to Sara Germano of the WALL STREET JOURNAL. James "on a few occasions" started a game in his latest shoe "but par ...

Tags: Marketing and Sponsorship, Nike

12/06/13
Marketplace Roundup

In Florida, Evan Williams reported the Florida Gulf Coast Univ. men's basketball team's trip to the Sweet 16 last year "attracted new retailers" to the school. Ft. Myers-based skateboard maker Aerial Action Sports and Scream Guitars were "added to FGCU's list of licensees for the fall semester." Scr ...

Tags: Marketing and Sponsorship

12/05/13
Cheerios To Make Super Bowl Ad Debut

Cheerios "has never been part" of the Super Bowl’s ad lineup, but that will change in '14, when the cereal brand "gets its star turn, marking General Mills’ first appearance in 18 years on the advertising industry’s biggest stage," according to Mike Hughlett of the Minneapolis ...

Tags: Marketing and Sponsorship, General Mills

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug