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The Daily's Hot Reads For Tuesday: Judge And Jury

Published in SportsBusiness Daily on 09 / 23 / 14

The BOSTON GLOBE’s Gary Washburn writes of Vikings RB Adrian Peterson using a switch to punish his children : “Is Peterson a child abuser? That’s uncertain, but what is certain is the philosophical divide that causes some to judge too quickly, especially when they haven’t ...

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06/14/11
FA Cup Hopes Bud Sponsorship Grows Event

England's FA is "looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions" such as the EPL and the UEFA Champions League, according to John Reynolds of MARKETING MAGAZINE. The FA's deal with Anheuser-Busch , set to be a ...

Tags: Marketing and Sponsorship, Anheuser Busch, Soccer

06/14/11
Licensing Royalty Revenues Fell 1.9%

Year-to-year royalties generated from the sale of licensed merchandise fell 1.9% in '10 to $5.065B, according to an annual licensing industry survey released today by the Int'l Licensing Industry Merchandisers' Association. Sports licensing revenue fell 2.2% last year,  ...

Tags: Marketing and Sponsorship

06/14/11
Marketplace Roundup

In N.Y., Claire Atkinson notes cable networks are “on track to close out the upfront ad-selling season with about $1 billion more in their pockets than they had last year.” Market sources said that the “dramatic rise in cable advertising revenue -- broadcast TV is expected to log a ...

Tags: Marketing and Sponsorship

06/13/11
Potential Heritage Sponsor Reportedly In Works

South Carolina state Rep. Andy Patrick said a potential sponsor for the PGA Tour The Heritage is "pretty far along in the process," and a deal should be in place by month's end "if all things continue on the course they're on right now," according to Josh McCann of the Hilton Head ISLAND PACKET ...

Tags: Marketing and Sponsorship, PGA Tour, FedEx, Golf

06/13/11
Michigan, Notre Dame Unveil Special Uniforms

Univ. of Michigan AD Dave Brandon on Friday introduced the adidas "legacy" uniforms the school's football team will wear when it plays its first home night game on Sept. 10 against Notre Dame, according to Jim Knight of ANNARBOR.com. UM players "will sport a jersey with a maize block 'M,' a sm ...

Tags: Marketing and Sponsorship

06/13/11
Marketplace Roundup

Renaud Lavoie of RDS reported the NHL told Bruins LW Shawn Thornton "he can't wear his Red Sox cap anymore when he's doing TV interviews." Thornton during his press availability last Tuesday was wearing the cap ( TWITTER.com, 6/9 ). NESN.com’s Ryan Tepperman noted before the NHL Playoffs beg ...

Tags: Marketing and Sponsorship

06/10/11
LOCOG To Investigate Honda Campaign

LOCOG officials have said that they will “investigate whether Honda’s latest digital campaign, fronted by four Olympic hopefuls, has breached Olympic rules on advertising, a claim denied by the car maker,” according to Loulla-Mae Eleftheriou-Smith of MARKETINGMAGAZINE.co.uk. Honda ...

Tags: Honda, BMW Inc., Marketing and Sponsorship

06/10/11
Canucks' Sedin Twins Yet To Capitalize Off-Ice

Canucks C Henrik Sedin and his twin brother, LW Daniel, "have flown under the radar compared with many other NHL stars" because of their "disengaged personalities and by playing in a small media market," according to Gerald Narciso of the N.Y. TIMES. Each has won an NHL scoring title in the last two ...

Tags: Marketing and Sponsorship, Hockey, Vancouver Canucks, Boston Bruins

06/10/11
adidas Has Big Plans For Derrick Rose

After winning the NBA MVP award in just his third season, Bulls G Derrick Rose has “suddenly found himself one of the league’s most marketable stars,” according to Joel Brigham of HOOPSWORLD.com. Rose has become the "golden boy for adidas Global Basketball." He has “his ...

Tags: Adidas, Marketing and Sponsorship

06/10/11
Northwestern Mutual Signs Golfer Mark Wilson

Mark Wilson, a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northwes ...

Tags: Marketing and Sponsorship

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