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Decision Day Nearing For Whether Monster Energy Wants To Renew NASCAR, SHR Deals

Published in SportsBusiness Daily on 08 / 16 / 17

Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through ’18....

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Tags: Marketing and Sponsorship, NASCAR

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Nike Showing Corportate Responsibility Progress

Nike this month released its latest corporate responsibility report, which “shows why many now consider Nike a model citizen,” but critics “aren’t buying it,” according to a cover story by Matthew Kish of the PORTLAND BUSINESS JOURNAL. Nike has “steadily cleaned ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In Akron, Katie Byard noted local 7-Eleven stores "began selling the LeBron Slurpee earlier this week." Heat F LeBron James "originally worked with Coca-Cola Co. to create the Sprite 6 Mix soda, introduced earlier this year." The Sprite 6 Mix Slurpee -- like the Sprite limited-edition beve ...

Tags: Marketing and Sponsorship

Domino's No Hitter Promo Crashes MLB Site

Yesterday’s redemption of the MLB.com "DomiNoNo" promotion suffered under heavy online traffic, resulting in widespread site outages that also briefly trended on Twitter. Domino’s pizza chain offered 20,000 free pizzas to MLB.com regist ...

Tags: Marketing and Sponsorship, MLB, Dominos

USATF Upset With Oiselle For Altering Logos

Women’s running apparel brand Oiselle after the U.S. women's 4 x 1500-meter team finished second at the IAAF World Relays Championships on Saturday posted a photo on its Instagram feed which "shows the Nike logo on the U.S. uniforms replaced by the logo of three of the athletes' curr ...

Tags: Marketing and Sponsorship, Nike, USA Track and Field

Swarbrick Pleased With Initial Under Armour Rebrand

Notre Dame AD Jack Swarbrick said that the changeover process from adidas to Under Armour "has been 'great,' despite the huge undertaking," according to Monaco & Hartnett of the student-run Notre Dame/St. Mary's OBSERVER. Swarbrick: "It is a massive amount of work. It's like planning the Norma ...

Tags: Under Armour, Marketing and Sponsorship

Bridgestone Signs TOP Deal With IOC Through '20

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344M. The Japan-based tire company is the first new TOP sponsor signed by the IOC since '10. The Asahi Shimbun, a Japanese publication, first reported the deal. The $344M deal means Bridgestone will ...

Tags: Marketing and Sponsorship, IOC, Bridgestone

TV Ratings Key To Crowne Plaza Extension

A Crowne Plaza official said TV ratings will be "significant in deliberations" in deciding whether to renew its title sponsorship of the PGA Tour's annual stop at Colonial Country Club, according to Jimmy Burch of the FT. WORTH STAR-TELEGRAM. Crowne VP/Brand Management Gina LaBarre on Sunday "stres ...

Tags: Marketing and Sponsorship, PGA Tour, Crowne Plaza

PGA Tour Aims To Protect Its Trademarks

The PGA Tour, in a "move to better protect its trademark," reached out to "about a half-dozen equipment manufacturers at the start of the year ... to spell out clearer guidelines for use of its mark in a variety of promotional platforms," according to Dave Shedloski of GOLF WORLD. PGA Tour Exec VP/C ...

Tags: Marketing and Sponsorship, PGA Tour

Adidas Launches New World Cup Campaign

adidas is “demanding viewers opt ‘All in’ with its World Cup marketing campaign, the largest in its history, or else it will cease communications to those consumers for the duration of the tournament,” according to Alex Brownsell of MARKETING Magazine. adidas offers its ...

Tags: Marketing and Sponsorship, Adidas, FIFA World Cup

ESPN Unveils Sponsors For X Games Austin

ESPN is expected to announce today that it has signed seven sponsors for Summer X Games, which will make its debut June 6 in Austin. The company retained top-tier sponsors from '13, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr Pepper ...

Tags: Marketing and Sponsorship, X Games

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