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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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USOC Inks Deal With Kellogg Company

Kellogg to sponsor USOC through '16 Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company signed on as the official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official s ...

Tags: USOC, Olympics, Marketing and Sponsorship

ESPN, MasterCard Team To Produce Soccer Docuseries

Watch this "Capitales del Futbol" spot ESPN and MasterCard Worldwide are “joining forces for an extensive branded-entertainment project that is centered on soccer,” according to Stuart Elliott of the N.Y. TIMES. The partnership calls for four weekly episodes of a ...

Tags: ESPN, MasterCard, Soccer, Marketing and Sponsorship

Roush Fenway Signs 3M, Biffle Through '14

Roush Fenway Racing on Saturday formally announced that both Greg Biffle and his primary sponsor, 3M, have renewed their contracts for three more NASCAR seasons. The new contracts will take 3M, Biffle and RFR through the '14 Sprint Cup season. Terms of the contracts were not disclosed ( Roush Fenway ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In London, Ron Lewis noted Wenlock and Mandeville "have been working solidly" since LOCOG introduced them nearly a year ago as the mascots for the ’12 London Olympics. The mascots “have connected well with children and their remit involves delivering the Olympic message to a generation that has not ...

Tags: Marketing and Sponsorship

Polamalu Tops Most Popular Jersey List

Steelers S Troy Polamalu’s No. 43 jersey was the most popular jersey based on sales at NFLShop.com from April 1, 2010 through March 31, according to Michael McCarthy of USA TODAY. Packers QB Aaron Rodgers ranks second on the list following his Super Bowl XLV MVP performance, the first time he has "a ...

Tags: Marketing and Sponsorship, NFL, Football

Power Balance Focuses On Licensing Deals

Power Balance is "spending more aggressively on licensing deals and partnerships more associated with traditional sporting-goods companies," according to E.J. Schultz of AD AGE. The company has "licensing deals with Rawlings, which makes Power Balance-branded batting gloves and apparel," and TaylorM ...

Tags: Marketing and Sponsorship

Serena Returns To Court With A Splash

Serena Williams "went viral again" this week after she returned to the tennis court for practice on Tuesday wearing a "bright pink body suit," according to Greg Couch of SPORTINGNEWS.com. She has been out of action since last year due to various injuries and illnesses, and the "entirety of Williams’ ...

Tags: Marketing and Sponsorship

Wheels & Deals

ESPN The Magazine's Ryan McGee said STP's return to NASCAR is a "great sign for the sport economically." McGee: "This was a company that was essentially run out of the sport just a decade ago because it couldn't afford it. At a time where so many teams, particularly Richard Petty Motorsports, are ...

Tags: Motorsports, Marketing and Sponsorship

ESPN Makes Erin Andrews End Reebok Deal

ESPN reporter Erin Andrews will have to give up her Reebok endorsement as soon as the deal with the shoe company ends, ESPN Exec VP/Production Norby Williamson said. The decision results from ESPN's new endorsement guidelines, which mandate that reporters and hosts can not sign endorsement deals wit ...

Tags: ESPN, Marketing and Sponsorship

Kobe's Anti-Gay Slur May Hurt His Brand

The NBA fined Lakers G Kobe Bryant $100,000 for an anti-gay slur toward a referee Tuesday night, and "any perception that he is homophobic, especially in Los Angeles, would chip away at his newly strengthened cornerstone while adding to the smoldering wreckage of the days when he was scorned for his ...

Tags: Marketing and Sponsorship, Basketball

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