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Ralph Lauren's Team USA Opening Ceremony Uniforms Embedded With Heating Technology

Published in SportsBusiness Daily on 01 / 22 / 18

Polo Ralph Lauren's Team USA Olympic and Paralympic uniforms for the Opening Ceremony at the Pyeongchang Games will be "embedded with wearable heating technology," according to Maria Puente of USA TODAY. The "red-white-and-blue down parkas" are equipped with a "button on a slender battery pack insid...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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MLB OK's Team Marks On Skis, Snowboards

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Demand High For Royals Merchandise

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Tags: Marketing and Sponsorship, Kansas City Royals, MLB

Sprint, A-B Create Interactive Beer Tap Handles

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Tags: Marketing and Sponsorship, Anheuser Busch, Sprint

Trail Blazers Record New Commercials

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Tags: Portland Trail Blazers, Marketing and Sponsorship

Marketplace Roundup

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, NBA, Kia Motors

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Tags: Marketing and Sponsorship, Microsoft, NFL

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