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FIFA Sponsors Likely To Resist Knee-Jerk Response To Indictments, But Reactions Loom

Published in SportsBusiness Daily on 05 / 27 / 15

While FIFA's biggest sponsors "probably will take a close look at their relationships" with the governing body after today's arrests and indictments , "they’re unlikely to take any immediate action," according to Aaron Ricadela of BLOOMBERG NEWS. London-based Futures Sports & Entertainmen...

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Tags: FIFA, FIFA World Cup, Marketing and Sponsorship, Soccer

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Nike Outshines Adidas In Olympic Chatter

Non-Olympic sponsor Nike is the brand “most associated with the 2012 Olympics and is far out-performing Olympic sponsor and rival Adidas,” according to research by digital agency Jam cited by Matthew Chapman of MARKETING magazine. Research on web buzz conducted from Dec. 1-Feb. 7 "s ...

Tags: Marketing and Sponsorship, Adidas, Nike

Wheels & Deals

USA TODAY’s Nate Ryan in a sports section cover story reports results “might not factor heavily into the rehabilitation” of Kurt Busch’s image in corporate America, which “views its drivers as well-groomed spokespeople as much as athletes.” Team Owner Richard Pett ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

England's FA has been "accused of 'money grabbing' after replacing" the men's soccer team national kit after eight games, the "fewest number of games a home England jersey has ever been worn for." A new kit will be "launched at this month's friendly match against the Netherlands that will ...

Tags: Marketing and Sponsorship

Emirates Airlines To Title USTA Summer Series

Emirates Airlines today announced a deal with the USTA to become the title sponsor of the U.S. Open Series and the official airline of the U.S. Open as part of a seven-year deal. The U.S. Open Series includes 10 events during the summer and leads into the U.S. Open ( USTA ). The WALL STREET JOURNAL' ...

Tags: Marketing and Sponsorship, USTA, Tennis

Lin To Be Featured In New Nike Campaign

Nike will soon “roll out a new promotional campaign built around” Knicks G Jeremy Lin, the “first of what is expected to be a parade of endorsements" featuring Lin, according to sources cited by Joel Siegel of ABC NEWS. Estimates of Lin's economic impact “begin at tens o ...

Tags: Marketing and Sponsorship, New York Knicks, NBA, Basketball

MLS Crew Ink Jersey Deal With Barbasol

The MLS Crew and Perio have reached a five-year deal making the Barbasol brand the club's new jersey sponsor, effective this season. Financial terms were not disclosed. All Crew jerseys -- game, retail and youth -- along with the team's practice jerseys, will be emblazoned with the Barbasol mark. T ...

Tags: Columbus Crew, Marketing and Sponsorship

Castrol Renews With SUM Through '14

Castrol today will announce a three-year partnership renewal with SUM that will see the company's GTX High Mileage brand remain the official motor oil of MLS, the U.S. men’s national soccer team and the Mexican men’s national soccer team for games played in the U.S. Financial terms of th ...

Tags: Marketing and Sponsorship, MLS, Castrol North America Inc.

Samsung Reviewing Options As IOC Sponsor

Samsung's current TOP sponsorship deal with the IOC expires in ‘16, and the company is "‘reviewing’ its options but suggested it would be involved in some form in 2018,” according to Avril Ormsby of REUTERS. The ’18 Winter Games will be held in Pyeongchang, South Korea, ...

Tags: Marketing and Sponsorship, IOC, Samsung

Changing Sponsors Hurt NASCAR Fan Recognition

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Marketplace Roundup

AD WEEK’s Anthony Crupi noted CBS President & CEO Les Moonves yesterday “made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013.” Moonves said he anticipates landing “a ...

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