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Eli Manning, Tony Romo Get Rob Lowe Treatment In DirecTV's Sunday Ticket Spots

Published in SportsBusiness Daily on 07 / 27 / 15

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe...

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Tags: Marketing and Sponsorship, DirecTV, NFL

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NHL Sponsors Concerned About Violence

Some NHL sponsors are "quietly expressing concern to the league about the possibility of their own image being tarnished" by the mounting number of " violent attacks on star players ," according to Houpt & Ladurantaye of the GLOBE & MAIL. But even as "many Canadians wring their hands over th ...

Tags: Marketing and Sponsorship, NHL

Aviva Signs Four-Year Deal To Sponsor EPL club

EPL club Norwich City yesterday "announced an extended sponsorship deal with Aviva," and the four-year shirt deal "means the longest commercial partnership in the club's history," spanning eight years to '16, according to Donovan Blake of ITV.com. The club unveiled its "new home kit for next sea ...

Tags: Marketing and Sponsorship, English Premier League

Oly Marketers Look To Social Media

The London Games are 99 days away and advertisers “hope that social media will do much of the heavy lifting in raising brand profiles, by getting consumers to chat about promotions online,” according to Sarah McBride of REUTERS. Samsung recently launched its U.S. Olympic Genome Project, ...

Tags: Marketing and Sponsorship

Chips & Putts

In Chicago, Shia Kapos noted golfer Padraig Harrington collected $200,000 from a sponsorship auction to raise money for a foundation "set up to help care” for his wife’s injured cousin. Harrington wore the logos for Clune Construction Co., security company IdentityX and Ireland-based Bla ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Atlanta, Michael Carvell noted the Univ. of Missouri has purchased 16 billboards announcing the university’s move to its new conference that read, “Proud To Be SEC: Mizzou,” including eight billboards “that have been placed out of state.” There are “three ...

Tags: Marketing and Sponsorship

Marlins Sponsor Wants Signs Down During Controversy

A week after Marlins manager Ozzie Guillen's public apology for recent remarks regarding Fidel Castro, "there are hints that his remarks have done some damage," as Miami-based Medicare health plan Preferred Care Partners has notified the Marlins that it "wanted the company’s signage removed fr ...

Tags: Miami Marlins, Marketing and Sponsorship

Closing Ceremony Outfits Heavy On White

The Polo Ralph Lauren outfits that members of the U.S. Olympics team will wear during the London Games Closing Ceremony were unveiled this morning, and team members will be “decked out in all white,” according to the AP. Women will wear a “white blouse and a knee-length white skirt ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

McD's Announces Details Of Olympics Program

IOC TOP sponsor McDonald's yesterday announced that its Olympics-based “Champions of Play” program, the QSR's "largest global kids initiative to date," is "built around physical activity and nutrition,"  according to Emily Bryson York of the CHICAGO TRIBUNE. A website “goes li ...

Tags: Marketing and Sponsorship, McDonalds

Olympic Marketers Mark 100 Days Till Games

The London Games Opening Ceremony is 100 days away, and several companies are marking the occasion by touting their upcoming campaigns. BMW : USOC sponsor BMW has launched a national fundraising campaign called BMW Drive for Team USA that invites consumers to retailers to test drive one of fiv ...

Tags: Marketing and Sponsorship, Oakley, BMW Inc., Heineken

UFC To Be Clothing Sponsor For Fighter Jon Jones

The UFC will be "sponsoring Jon Jones for his fight at UFC 145 against Rashad Evans,” according to Damon Martin of MMA WEEKLY. It is “no different than any other clothing deal because the UFC is not only the top MMA promotion in the world, but they also have their own apparel line, which ...

Tags: Marketing and Sponsorship, UFC, MMA

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