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Make Your Opinion Count With The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 21 / 14

The 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is currently underway, offering an opportunity for your voice and opinion to be heard. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * What is your biggest gripe with a...

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Marvel, Cowboys Team For Co-Branded Merch

Marvel Entertainment and the Cowboys yesterday announced an agreement that allows the team to license Marvel characters and to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and other Super Heroes. The Marvel/Cowboys collection for infants, kids, and ...

Tags: Marketing and Sponsorship, Marvel Comics, Dallas Cowboys

Amar'e Stoudemire Again Signs With Nike

Knicks F Amar’e Stoudemire posted a video on his  Twitter feed yesterday afternoon to announce that he has signed an extension of his shoe deal with Nike. Stoudemire, who has more than 326,000 followers on Twitter, has posted several messages in recent weeks about deciding on a shoe part ...

Tags: Nike, Marketing and Sponsorship, Basketball, New York Knicks

CFL Argos Sack Ad Campaign

The CFL Toronto Argonauts are “replacing a controversial ad for the team’s season home opener" after Toronto City Council member Michael Layton "complained it might be interpreted as encouraging domestic violence,” according to Tess Kalinowski of the TORONTO STAR. Posters appearing ...

Tags: Marketing and Sponsorship, CFL

NFL Marketing Notes

Eagles COO Don Smolenski said the lockout has had a "direct impact" on the team's retail sales. Smolenski "declined to specify how much less money the Eagles have made this offseason from jersey and other merchandise sales." But he added the retail sales "have been noticeably less than what they wou ...

Tags: NFL, Football, Marketing and Sponsorship

Wheels & Deals

In Daytona Beach, Godwin Kelly noted in the "murky world of NASCAR race team sponsorship negotiations, one of the big names reportedly in play is UPS, which sponsors David Ragan's car." Roush Fenway Racing is "trying to hang on to that deal, which involves millions of dollars, and Ragan probably hel ...

Tags: Marketing and Sponsorship, Motorsports

Marketplace Roundup

MARKETING magazine’s John Reynolds reported BP “launched its first TV campaign" in the U.K. since the company's oil spill crisis last year, “highlighting its sponsorship of the London 2012 Olympics.” BP Brand Dir Duncan Blake said, "We are trying to be humble. We th ...

Tags: Marketing and Sponsorship

Under Armour Signs Kemba Walker

Bobcats G Kemba Walker is the first rookie to "sign with a shoe company," as he has agreed to terms with Under Armour on a multiyear deal, according to sources cited by Darren Rovell of CNBC.com. Under Armour still is "looking for its can't miss star ... less than a year after debutin ...

Tags: Marketing and Sponsorship, Basketball, Under Armour

Nike Re-Signs Vick To Endorsement Deal

Nike has signed Michael Vick to a multiyear endorsement contract. The deal continues the marketing reformation of the Eagles QB, once one of the highest-paid endorsers in the NFL. Earlier this year, Vick signed with Bombo Sports & Entertainment to do a documentary film chronicling his life. Mor ...

Tags: Marketing and Sponsorship, Nike, Philadelphia Eagles

Jeter's Marketing Team Limits 3,000th Hit Ads

Yankees SS Derek Jeter enters today's game against the Indians just four hits shy of the 3,000 mark, and his management team “has been reaching out to companies not aligned with Jeter to pressure them not to run any advertising attached to the event,” according to Paul Tharp of th ...

Tags: Marketing and Sponsorship, New York Yankees, MLB

Marketplace Roundup

Mavericks F Dirk Nowitzki recently conducted an interview with Spiegel Online Int'l, and in Dallas, Jon Machota noted Nowitzki "doesn't sound interested" in new endorsement deals. Nowitzki said, "There certainly isn't a shortage of offers. You wouldn't believe how many manufacturers have sent me the ...

Tags: Marketing and Sponsorship

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