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Tom Brady's Endorsement Value Takes A Hit Following Release Of Wells Report

Published in SportsBusiness Daily on 05 / 21 / 15

Patriots QB Tom Brady's endorsement value "took a hit following the release" of the Wells Report on Deflategate two weeks ago, according to The Marketing Arm Celebrity DBI data cited by Mason Levinson of BLOOMBERG NEWS. Consumer trust in Brady "dropped to 3,027th of 3,686 celebrities measured, from ...

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Tags: Marketing and Sponsorship, New England Patriots, NFL

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MLS Crew Ink Jersey Deal With Barbasol

The MLS Crew and Perio have reached a five-year deal making the Barbasol brand the club's new jersey sponsor, effective this season. Financial terms were not disclosed. All Crew jerseys -- game, retail and youth -- along with the team's practice jerseys, will be emblazoned with the Barbasol mark. T ...

Tags: Columbus Crew, Marketing and Sponsorship

Castrol Renews With SUM Through '14

Castrol today will announce a three-year partnership renewal with SUM that will see the company's GTX High Mileage brand remain the official motor oil of MLS, the U.S. men’s national soccer team and the Mexican men’s national soccer team for games played in the U.S. Financial terms of th ...

Tags: Marketing and Sponsorship, MLS, Castrol North America Inc.

Samsung Reviewing Options As IOC Sponsor

Samsung's current TOP sponsorship deal with the IOC expires in ‘16, and the company is "‘reviewing’ its options but suggested it would be involved in some form in 2018,” according to Avril Ormsby of REUTERS. The ’18 Winter Games will be held in Pyeongchang, South Korea, ...

Tags: Marketing and Sponsorship, IOC, Samsung

Changing Sponsors Hurt NASCAR Fan Recognition

While some NASCAR cars have “virtually constant sponsors, such as Lowe’s and Napa,” many other cars, such as “those driven by Carl Edwards, Matt Kenseth, Clint Bowyer and Joey Logano, will feature more of a piecemeal approach” during the '12 Sprint Cup season, according ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Marketplace Roundup

AD WEEK’s Anthony Crupi noted CBS President & CEO Les Moonves yesterday “made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013.” Moonves said he anticipates landing “a ...

Tags: Marketing and Sponsorship

Demand For Lin Merch Has Even China Reeling

The “clearest sign” that Knicks G Jeremy Lin’s appeal has spanned to mainland China may lie “in a rare failure to meet demand here in the heart of one of the world’s largest centers of pirated garment manufacturing,” according to Keith Bradsher of the N.Y. TIMES. ...

Tags: Marketing and Sponsorship, New York Knicks

Sunoco To Sponsor Speed's Pre-Race Show

Speed signed a multi-million dollar advertising deal with Sunoco that will see the official fuel of NASCAR become the presenting sponsor of the net's "RaceDay" broadcast. The Home Depot previously held that advertising position but dropped it last season. The show, which takes place at the track pri ...

Tags: Marketing and Sponsorship, Speed Channel

New "MLB 2K12" Spot Features Kate Upton

2K Sports Monday released its "second commercial installment" for "MLB 2K12," this one featuring model and  SI Swimsuit Issue cover girl Kate Upton and several All-Stars, according to James Schmehl of MLIVE.com. Upton in the ad gives Rays P David Price "pointers on how to throw a circ ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MetroPCS Communications announced a deal to sponsor Nets G Deron Williams, who will support the wireless brand's marketing programs. These include advertising and a commercial spot for MetroPCS' new brand campaign, as well as exclusive promotions for upcoming Samsung device launches. Williams joins ...

Tags: Marketing and Sponsorship

SI Projecting 8% Increase In Ad Revenue For Swimsuit

SI is projecting an 8% increase in "advertising revenue this year from its Swimsuit properties, extending a wave of growth for the franchise," according to Eric Fisher of SPORTSBUSINESS JOURNAL. Today's release of the annual magazine will be "joined by a battery of multiplatform extensions, includin ...

Tags: Sports Illustrated, Marketing and Sponsorship

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