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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Coca-Cola Bringing Polar Bears Back For SB

Coca-Cola today announced that its “iconic polar bears will star in Super Bowl ads and also in a novel social-media campaign during the game,” according to Laura Petrecca of USA TODAY. The computer-animated bears will “appear in a video stream running throughout the game at CokePol ...

Tags: Marketing and Sponsorship, Coca-Cola, San Antonio Spurs

Nike Unveils New Jerseys For Hoops Teams

Nike yesterday "unveiled its new 'platinum' line that will be worn by nine powerhouse" men’s and women’s college basketball teams for one game each this season, according to Rachel Cohen of the AP. Like the "gaudy outfits that have become so popular in college football, these take libert ...

Tags: Marketing and Sponsorship, Nike

Nike Promotes NFL Jerseys In New Video

Nike continues to “stoke anticipation” of its upcoming debut as the NFL’s uniform provider next season with a promotional video, “ Nike Football Epic Transformation ” narrated by Pro Football HOFer Michael Irvin, according to Craig Davis of the South Florida SUN-S ...

Tags: Marketing and Sponsorship, Nike, NFL, Reebok

How Long Can RBC's Golf Spree Last?

Toronto-based Royal Bank of Canada has become a "go-to sponsor for golf marketing properties ranging from players to tournaments," but the question looms as to whether the bank can continue "to open its vault," according to Robert Thompson of GOLF WORLD. RBC this year takes over as the title sponsor ...

Tags: Marketing and Sponsorship, PGA Tour

Pantene Announces Olympic Campaign

Procter & Gamble's Pantene brand today announced 11 Olympic athletes it will feature in its advertising in the run up to the London Games. The brand is in 180 countries and the athletes come from key markets such as China, Russia, Brazil, Japan, the U.K. and the U.S. The women will be featured i ...

Tags: Marketing and Sponsorship

Marketplace Roundup

ESPNW.com’s Amanda Rykoff wrote many women tennis players have delved into the fashion world and noted part of the “success of the Maria Sharapova Collection involves delivering the star's on-court looks to her fans.” Because this “requires lots of advance planning, the proce ...

Tags: Marketing and Sponsorship, Nike, NASCAR, New York Rangers

LG Re-Ups NCAA Corporate Partnership

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights. That means LG will be an NCAA partner through the '15 ...

Tags: Marketing and Sponsorship, NCAA

Ford Unveils '13 NASCAR Sprint Cup Car

Ford officials yesterday unveiled their ‘13 NASCAR Sprint Cup Series car at Charlotte Motor Speedway, “rolling out the re-tooled Fusion that will take the track next season,” according to Kenny Bruce of SCENEDAILY.com. The car features “something of a step back in that i ...

Tags: Marketing and Sponsorship, Ford Motor Co., Motorsports

Roush Fenway Racing Shuffles Sales, Marketing Staff

Newmark said RFR's sole goal is to exceed sponsors' expectations Roush Fenway Racing recently reorganized its sales and marketing staff and is in the process of looking for a new sale ...

Tags: Marketing and Sponsorship, Motorsports

Wheels & Deals

Michael Waltrip Racing yesterday converted its shop into a commercial set and filmed eight hours of TV advertising for Aaron's. The six resulting commercials will air this NASCAR season and feature both Waltrip and Mark Martin, who will drive the No. 55 Aaron’s car in the Sprint Cup Serie ...

Tags: Marketing and Sponsorship, Motorsports

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