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In Expected Move, Judge Rules Against N.J.'s Sports Gambling Bid

Published in SportsBusiness Daily on

U.S. District Court Judge Michael Shipp on Friday night ruled that the state of New Jersey "cannot partially lift a prohibition on sports betting in an effort to boost the state’s struggling horse racing and casino industries." The decision "was the expected outcome, since the judg...

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08/15/11
Old Navy To Start Selling College Gear

Starting this week, “more than 70 of the country's largest college athletics programs will team up” with Gap Inc. to sell branded clothes and accessories in its roughly 1,000 Old Navy stores across the U.S., according to Sam Mamudi of the WALL STREET JOURNAL. Old Navy Senior VP/Merchand ...

Tags: Marketing and Sponsorship

08/15/11
Kimball Sports 3D Images On IndyCar Ride

Chip Ganassi Racing yesterday employed 3D graphics to show raised images of Novo Nordisk insulin pins on the car of the No. 83 Izod IndyCar entry driven by Charlie Kimball at New Hampshire Motor Speedway. The team used Next Step M3dia to create the 3D images of Novo Nordisk's Levemir FlexP ...

Tags: Marketing and Sponsorship

08/15/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported a class action lawsuit has been filed against NASCAR “over claims that a text message promoting coverage of the 2011 Daytona 500 on Sprint phones violated the Telephone Consumer Protection Act.” The lawsuit, filed in U.S. District Court in Cal ...

Tags: Marketing and Sponsorship

08/12/11
A-B Hopes NFL Sponsorship Can Help Sales

Bud Light returning as NFL's official beer A-B InBev is preparing to kick off its return as an NFL sponsor "in a big way, with a TV campaign and in-store activation that will leverage Bu ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

08/12/11
Akron Shirt Causes Stir With Suggested Nike Ties

A T-shirt worn by Heat F LeBron James last week "has attracted some heat on the Internet, with bloggers suggesting it was the work of Nike," but that is not the case, according to Katie Byard of the AKRON BEACON JOURNAL. Univ. of Akron student Willie Harper, who created the shirt with fellow UA stud ...

Tags: Marketing and Sponsorship, Nike

08/12/11
Marketplace Roundup

Watch The Clip In Green Bay, Kareem Copeland noted a new Nike commercial promoting its association with Dick's Sporting Goods features Packers LB Clay Matthews "selling ...

Tags: Marketing and Sponsorship

08/11/11
Omega Begins Official Role With PGA

The PGA of America and Omega today formally launch a five-year partnership that designates the Swiss watchmaker as the PGA’s official timekeeper. The unveiling is timed in conjunction with the first round of the 93rd PGA Championship at Atlanta Athletic Club. The deal gives Omega tim ...

Tags: Golf, Marketing and Sponsorship

08/11/11
EPL's Blackburn Donates Shirt Deal To Charity

EPL club Blackburn Rovers players “will wear the name of the Prince’s Trust charity on their shirts this season,” according to Neil Docking of the BLACKBURN CITIZEN. The Prince’s Trust partnership follows Blackburn's three-year, US$8M deal with Crown Paints, which ended after ...

Tags: Marketing and Sponsorship, Soccer, English Premier League

08/11/11
Marketplace Roundup

In Denver, Jason Blevins cited a Red Bull source as saying that action sports star Shaun White is "talking with Coca Cola’s Vitamin Water about a multi-million-dollar deal." White's contract with Red Bull ended after this year's Winter X Games , and he has since "been in discussions with ...

Tags: Marketing and Sponsorship

08/10/11
adidas Launching New Originals Campaign

Watch The Clip adidas Originals today unveiled its fall '11 “all Originals" campaign with a national TV and digital roll-out. The campaign features adidas en ...

Tags: Marketing and Sponsorship, Adidas

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