Featured Story

Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

Read More

Tags: Marketing and Sponsorship

More Stories

St. John's Close To Six-Year Deal With UA

Under Armour and the St. John's men's basketball program are "about to sign a blockbuster" six-year deal that will give the school a "package commensurate with those of the top five percent of Division I basketball programs that don't play full-scholarship football," according to sources cited by Le ...

Tags: Marketing and Sponsorship, Under Armour

Holiday Bowl Seeks New Title Sponsor

The Holiday Bowl has "parted ways" with title sponsor Bridgepoint Education after a three-year partnership, according to Stefanie Loh of the SAN DIEGO UNION-TRIBUNE. Holiday Bowl Exec Dir Bruce Binkowski said, "They had the option to renew, but they decided to go in another direction." He added that ...

Tags: Marketing and Sponsorship

Favre Backs Rx Pro Pain Cream

Backers of a new pain cream called Rx Pro said that they will “soon be launching a campaign" featuring former NFLer Brett Favre, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Favre said that he is "so sold on the stuff that he invested in World Health Industries, the Jackson, Miss ...

Tags: Marketing and Sponsorship, NFL

Alyssa Milano To Launch NASCAR Apparel

Actress Alyssa Milano last week announced that her Touch clothing line will launch NASCAR-branded women's apparel, and NASCAR will “begin selling her products next week on its website and it also will be available at the tracks on race weekends,” according to Bob Pockrass of SPORTING NEW ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Marketplace Roundup

Sony announced that tennis player Anne Keothavong during her matches at Wimbledon will wear microsized advertisements the company has dubbed microtising. Keothavong will be wearing microscopic ads on her fingernails, the hem of her skirt, shoelaces and equipment, which Sony says will be visible in i ...

Tags: Marketing and Sponsorship

Federer Stars In New Wilson, Nike Ads

New racket-highlight spots from Wilson Tennis depict Roger Federer and Serena Williams "going undercover to aid seemingly hapless hackers on court," according to Jonathan Scott of TENNIS.com. Williams "dons a straw sun-hat and nerdy spectacles while Fed puts on a curvaceous faux-moustache that ...

Tags: Marketing and Sponsorship, Wilson Sporting Goods

Chelsea, Adidas Extend Kit Deal

Chelsea and adidas have agreed to a 10-year contract extension of their kit deal worth $450M (all figures U.S.), according to the PA. Chelsea announced its "biggest deal to date" on Friday after CEO Ron Gourlay negotiated the agreement directly with adidas Chair & CEO Herbert Hainer. A source co ...

Tags: Marketing and Sponsorship, Adidas, Soccer, English Premier League

P&G Renews With USA Gymnastics

Procter & Gamble is "increasing its commitment to USA Gymnastics through a renewal that makes it the title sponsor of the sport’s marquee event, the U.S. Gymnastics Championships," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, which sources "valued in the mid- to high six ...

Tags: Marketing and Sponsorship, Procter and Gamble

Belkin Inks Sponsorship Deal With Blanco Cycling

Tech company Belkin today announced that it has signed an agreement to become title sponsor of the Blanco Pro Cycling Team through '15. The team will be renamed the Belkin Pro Cycling Team and begin competing under its new name and logo at the '13 Tour de France. The company wants to elevate brand a ...

Tags: Marketing and Sponsorship

Heat Merch Selling Quickly

Heat fans "returned to stores Friday morning in search of 2013 NBA Championship merchandise," according to WSVN.com. About two dozen customers "showed up just before 6 a.m. at the Sports Authority in Midtown Miami, hours after the Heat won the championship." Lines "looked like Black Friday at stores ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug