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Nathan's Famous Signs Two-Year Deal To Become First-Ever Official Hot Dog Of MLB

Published in SportsBusiness Daily on 03 / 28 / 17

Nathan’s Famous has signed a two-year sponsorship agreement with MLB, making the brand the league’s first-ever official hot dog and placing the MLB logo on Nathan’s retail packaging. Other activations include a consumer sweepstakes to win a trip to the '17 All-Star Game in Miami, ...

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Tags: Marketing and Sponsorship, MLB

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Tags: Marketing and Sponsorship, Toronto Blue Jays

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Tags: Toronto Maple Leafs, NHL, Marketing and Sponsorship

Marketplace Roundup

In Buffalo, John Vogl reports the partnership between Sabres C Steve Ott and the Buffalo Zoo, which "brought stuffed otters to Sabres fans, went swimmingly." All of the stuffed animals, "dubbed 'Ott's Otters,' disappeared quickly." The team "introduced the furry creatures Wednesday and had tremendou ...

Tags: Marketing and Sponsorship

Univ. Of Texas To Trademark Strong Themes

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, NASCAR

Butterfinger Stirs Social Media With Super Bowl Teaser

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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Marketplace Roundup

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