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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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Marketplace Roundup

Coors Light has secured the U.S. presenting sponsorship of the "NHL Revealed: A Season Like No Other" program on NBCSN. The seven-part series will debut Jan. 22 ( NHL )....In Boston, Jeff Howe noted Patriots LB Jerod Mayo on Friday "signed bottles of his new mayonnaise" at Shaw's grocery store in Br ...

Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, General Mills

Volkswagen Not Renewing DC United Shirt Deal

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Tags: DC United, Marketing and Sponsorship

USOC Teams Up With "Sesame Street"

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Tags: Marketing and Sponsorship, USOC

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Tags: Marketing and Sponsorship, NBA

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Tags: Marketing and Sponsorship, Chicago White Sox

Marketplace Roundup

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, Fox

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