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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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04/21/11
Corona To Sponsor ESPN's "Friday Night Fights"

Four months after losing prominent boxing sponsor Tecate from its "Friday Night Fights" show, ESPN will replace the Mexican beer brand with its far larger competitor, Corona. The nation's No. 1 selling import beer debuts this week as presenting sponsor of the "Friday Night Fights" broadcast on both ...

Tags: Boxing, ESPN, Marketing and Sponsorship

04/21/11
Padres Install 88-Foot TaylorMade Club On Foul Pole

The Padres have installed an 88-foot-tall replica of a TaylorMade golf club on the rightfield foul pole at Petco Park as part of a "three-year advertising agreement" with Carlsbad-based TaylorMade-adidas Golf, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. The club, a "replica of TaylorMad ...

Tags: San Diego Padres, TaylorMade Golf, Marketing and Sponsorship

04/21/11
CFL Tiger-Cats Sponsor UFC Fighter For Toronto Bout

UFC fighter Mark Hominick yesterday announced a sponsorship deal with the CFL Hamilton Tiger-Cats for his fight against Jose Aldo at UFC 129 on April 30 at Rogers Centre in Toronto, according to Darren Yourk of the GLOBE & MAIL. The Ontario native will "risk a bit of his home field advantage by ...

Tags: UFC, CFL, MMA, Marketing and Sponsorship

04/21/11
Poynter Critical Of ESPN Endorsement Policy

In the latest entry for ESPN as part of the Poynter Review Project, Poynter Institute Ethics Group Leader Kelly McBride wrote ESPN's new endorsement policy for its commentators  is an "important step forward and will go a long way toward bolstering the network's image as an organization concerned w ...

Tags: ESPN, Marketing and Sponsorship

04/21/11
Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported Canadian businessman Steve Meehan "has purchased the assets from Baker Curb Racing and formed Go Canada Racing, which he hopes will become a vehicle for Canadian racers to break into the upper echelons of NASCAR." J.R. Fitzpatrick, "second in the NASCAR Canadia ...

Tags: Marketing and Sponsorship

04/20/11
Subway Inks Deal With Mark Ingram

Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...

Tags: Subway, Marketing and Sponsorship

04/20/11
Farmers Insurance Signs Deal With Hendrick

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin. The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portfol ...

Tags: Marketing and Sponsorship, NASCAR

04/20/11
Texas Open Hopeful Valero Will Extend Deal

Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

04/20/11
IOC's Heiberg Talks TOP Program

Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...

Tags: IOC, Marketing and Sponsorship

04/20/11
Wimbledon Boss Criticizes U.K. Endorsement Tax

All England Lawn Tennis & Croquet Club CEO Ian Ritchie believes that “several of the world's top tennis players are likely to avoid leading tournaments in Britain because of the UK government's policy of taxing their endorsement income,” according to Mitch Phillips of REUTERS. U.K. government ru ...

Tags: Marketing and Sponsorship

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