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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Ryan Braun Signs Cleat Contract

Brewers LF Ryan Braun has "agreed to his first endorsement deal since he was suspended for 65 games last season" for violating MLB's anti-drug agreement, according to Darren Rovell of ESPN.com. Baseball cleat manufacturer 3N2 said that it will "pay Braun a fraction of the price he was getting from N ...

Tags: Marketing and Sponsorship, Milwaukee Brewers, MLB

Under Armour Launches In Brazil

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Tags: Marketing and Sponsorship, Under Armour

CBS, Turner Plug March Madness In N.Y. Subway

CBS Outdoor and Turner Broadcasting have "teamed up to bring a little dazzle to the New York City subway system" in what is "being billed as the biggest underground digital out-of-home network to date," according to Anthony Crupi of ADWEEK. CBS Outdoor has "installed 10 big video screens in some of ...

Tags: Turner Sports, CBS, Marketing and Sponsorship, NCAA

Ford Ends Champions League Sponsorhip

UEFA yesterday announced that Ford Motor Co. will end its 21-year sponsorship of the Champions League after the final in Lisbon in May. The partnership dates back to the '92-93 season ( UEFA ). MARKETING magazine's Loulla-Mae Eleftheriou-Smith notes Ford has used the event "to launch several ca ...

Tags: Marketing and Sponsorship, Ford, UEFA

Bouchard's Star Continues To Rise In Tennis

The WTA is "desperate for new stars to market, particularly North American ones" and is pulling Canadian Eugenie Bouchard "in about nine different directions," according to Damien Cox of the TORONTO STAR. The higher in the rankings players "rise in the tennis world, the more demands there are, parti ...

Tags: Marketing and Sponsorship, WTA

Marketplace Roundup

With reports from the U.K. stating Nike could spent $1B  to outfit EPL club Manchester United for the next 10 years, CNBC's Dominic Chu noted the "arms race for soccer gear is going nuclear with this particular deal." CNBC's Bob Pisani said it "sounds like an absurd amount of money, but look a ...

Tags: Marketing and Sponsorship

Manchester United Set To Ink $1B Nike Pact

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Tags: Manchester United, Nike, Marketing and Sponsorship

Adidas Studies MLS Teams Before Designing Jerseys

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Tags: MLS, Adidas, Marketing and Sponsorship

Target To Sponsor MLB All-Star Game In Minny

Target Field is the site of the ‘14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for in ...

Tags: Marketing and Sponsorship, Target

PNC Park Switching From Pepsi To Coca-Cola

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Tags: Pittsburgh Pirates, PNC Bank, Coca-Cola, Marketing and Sponsorship

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