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Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

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Tags: New England Patriots, Marketing and Sponsorship, NFL

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Tide To Roll Out NFL Marks On Packaging

Consumers in August “will begin to see specially marked packages of Tide bearing the NFL’s official heraldic logo” as part of the Procter & Gamble brand's  new multiyear sponsorship with the league, according to Anthony Crupi of AD WEEK. The upcoming NFL season ...

Tags: Marketing and Sponsorship, Procter and Gamble, NFL

Calvin Johnson To Be On "Madden NFL 13" Cover

Lions WR Calvin Johnson was named the cover athlete for EA Sports' "Madden NFL 13," capturing the fan vote in a 52%-48% final against Panthers QB Cam Newton. Johnson's selection was announced during a special on-site production of ESPN's "SportsNation" in Times Square, with Johnson's photo shoot tak ...

Tags: NFL, Marketing and Sponsorship

NBC Eyeing Nearly $1M For Thanksgiving Game Ads

NBC Sports Group Exec VP/Sales Marketing Seth Winter indicated that the network will attempt to get “'pretty close to seven figures’ for a 30-second spot” during its Patriots-Jets Thanksgiving night game, according to Brian Steinberg of AD AGE. NBC last fall charged an average of $ ...

Tags: NBC, Marketing and Sponsorship

N.C. State Signs Four-Year Deal With Adidas

N.C. State Univ. has signed a four-year contract extension with adidas, with the deal guaranteeing the school “at least $7 million in cash and apparel," according to Jason deBruyn of the TRIANGLE BUSINESS JOURNAL. The agreement "could be more, depending on licensing revenue.” T ...

Tags: Marketing and Sponsorship, Adidas

Skechers Introduces New Track Contract Provisions

Skechers has “extended its deal” with Silver Medal-winning U.S. marathon runner Meb Keflezighi through '13, and the contract contains provisions “that mark a big shift away from how traditional track and field sponsors reward their athletes,” according to Sara Germano of ...

Tags: Marketing and Sponsorship

Olympic Athletes Spotlighted As Games Approach

Ewing will be featured on soda cans starting May 15 Some of America’s biggest brands are “already marketing their best hopes for late-summer sales heroics: Olympic athletes,” and tho ...

Tags: Marketing and Sponsorship, Kellogg

Marketplace Roundup

USA TODAY's Michael McCarthy reported the NFL and Procter & Gamble today will announce that Tide has "signed up to become the first official laundry detergent" of the league. Tide also is "signing team sponsorship deals with all" 32 clubs. Tide products will "start showing the NFL shield logo i ...

Tags: Marketing and Sponsorship

Charlotte Hornets Merch Grows In Demand

The Charlotte Hornets logo and colors “are back in style, and retailers are cashing in on the retro-chic wave of nostalgia,” according to a front-page piece by Andrew Dunn of the CHARLOTTE OBSERVER. The team's "jerseys, shirts and, most prominently, snapback hats" have seen a resurg ...

Tags: Marketing and Sponsorship, NBA

Yankees Unhappy With Low Prices On StubHub

The Yankees and StubHub are "having a spat about ticket prices, and it could lead to a divorce at the end of this season," according to sources cited by John Crudele of the N.Y. POST. For the past few years, the "cheapest unwanted Yankee tickets have been reselling on StubHub at just a few dollars a ...

Tags: Marketing and Sponsorship, New York Yankees, StubHub

Lotus Releases Two IndyCar Teams From Contracts

Struggling engine manufacturer Lotus today “released Bryan Herta Autosport and Dreyer & Reinbold Racing" from their IndyCar engine contracts, according to Jenna Fryer of the AP. The release “clears the two teams to cut new deals with powerhouse manufacturers Chevrolet and Honda, ...

Tags: IndyCar, Marketing and Sponsorship

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