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Crew Signs First Naming-Rights Partner, Changes Facility Name To Mapfre Stadium

Published in SportsBusiness Daily on 03 / 03 / 15

The Crew this morning announced the signing of Mapfre Insurance "as the first stadium naming-rights partner in team history," according to Adam Jardy of the COLUMBUS DISPATCH. The facility formerly known as Crew Stadium will now be called Mapfre Stadium. Crew Chair Anthony Precourt said, "This ...

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Tags: Facilities, Columbus Crew, MLS

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Marketplace Roundup

In Minnesota, Hammerand & Ong report Riedell Shoes Inc. “has ended a bid to trademark its two-stripe skate design after settling a lawsuit brought by Adidas.” Riedell in May '10 “applied for trademark protection.” adidas “contested the application and sued in F ...

Tags: Marketing and Sponsorship, Anheuser Busch, Adidas, USOC

Future Of Golf World Cup In Jeopardy

The future of golf's World Cup was "thrown into doubt during Sunday's final round after the title sponsor labelled China 'too immature' a market to restore the event to global standing," according to Peter Simpson of the AFP. Omega President Stephen Urquhart said that he was "unhappy with the streng ...

Tags: Marketing and Sponsorship

Gameday To Run Mavericks' Merch Biz

The Mavericks "have signed a five-year deal with Gameday Entertainment to manage the team’s merchandise operation," according to Don Muret of SPORTSBUSINESS JOURNAL.The deal "covers four fan shops at American Airlines Center, arena kiosks, a mall store in Dallas and online sales at mavgear.com ...

Tags: Marketing and Sponsorship, Dallas Mavericks

Belk Seeks Advice To Be Effective Title Sponsor

Taking over for Meineke Car Care as title sponsor of this year's college football bowl game in Charlotte, department store chain Belk has begun "soliciting advice from Atlanta-based Chick-fil-A on how to be an effective bowl sponsor," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. So ...

Tags: Marketing and Sponsorship

Messi To Be Face Of EA Sports' FIFA Soccer

EA Sports has signed La Liga club Barcelona F Lionel Messi to a multiyear deal that will see him become the global face of the "EA Sports FIFA" soccer franchise. Messi will make his debut in March on the cover of "FIFA Street." He will become the cornerstone of marketing and advertising campaigns, f ...

Tags: Marketing and Sponsorship, EA Sports

Suh Sponsors Quiet After Stomping Incident

Chrysler Senior Manager of Marketing, Advertising & Product Communications Dianna Gutierrez did not speculate Friday on whether Lions DT Ndamukong Suh's "growing reputation as a dirty player will impact any future work he might do with the company," according to Eric Lacy of the DETROI ...

Tags: Marketing and Sponsorship, Chrysler Corp.

Tiger Woods' Marketing Appeal On The Rise?

After two years of "injuries, lackluster play and damage control,” Tiger Woods now appears to be “turning a professional corner,” according to Ken Belson on the N.Y. TIMES. Woods this year has signed new sponsorship deals with Rolex and sports nutrition start-up Fuse Science, which ...

Tags: Marketing and Sponsorship, Golf

Reebok Considering $1 Shoe In India

Reebok is "considering offering a shoe that fits the budget" of India's rural poor, with a price tag as low as $1 a pair, according to Preetika Rana of the WALL STREET JOURNAL. Reebok Corporate Communications Manager Daniel Sarro in an e-mail wrote a pilot project is under way aimed at "testing the ...

Tags: Reebok, Marketing and Sponsorship

Olympic Marketing Notes

In N.Y., Tanzina Vega noted the IOC is “focusing the latest iteration of its promotional campaign on the 12- to 19-year-old market.” The campaign, called “Best of Us,” via Cole & Weber United, “continues the theme of previous Olympic campaigns that encourag ...

Tags: Marketing and Sponsorship

New Chrysler Ad To Feature Suh

A new 60-second commercial for the '12 Chrysler 300 featuring Lions DT Ndamukong Suh "is scheduled to debut during" Thursday's Packers-Lions game, according to Bill Shea of CRAINS' DETROIT BUSINESS. The spot includes Suh and "metro Detroit neighborhoods and people, similar to the 'Imported from Det ...

Tags: Marketing and Sponsorship, Chrysler Corp., Detroit Lions

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