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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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04/15/11
Power Balance Focuses On Licensing Deals

Power Balance is "spending more aggressively on licensing deals and partnerships more associated with traditional sporting-goods companies," according to E.J. Schultz of AD AGE. The company has "licensing deals with Rawlings, which makes Power Balance-branded batting gloves and apparel," and TaylorM ...

Tags: Marketing and Sponsorship

04/15/11
Serena Returns To Court With A Splash

Serena Williams "went viral again" this week after she returned to the tennis court for practice on Tuesday wearing a "bright pink body suit," according to Greg Couch of SPORTINGNEWS.com. She has been out of action since last year due to various injuries and illnesses, and the "entirety of Williams’ ...

Tags: Marketing and Sponsorship

04/15/11
Wheels & Deals

ESPN The Magazine's Ryan McGee said STP's return to NASCAR is a "great sign for the sport economically." McGee: "This was a company that was essentially run out of the sport just a decade ago because it couldn't afford it. At a time where so many teams, particularly Richard Petty Motorsports, are ...

Tags: Motorsports, Marketing and Sponsorship

04/14/11
ESPN Makes Erin Andrews End Reebok Deal

ESPN reporter Erin Andrews will have to give up her Reebok endorsement as soon as the deal with the shoe company ends, ESPN Exec VP/Production Norby Williamson said. The decision results from ESPN's new endorsement guidelines, which mandate that reporters and hosts can not sign endorsement deals wit ...

Tags: ESPN, Marketing and Sponsorship

04/14/11
Kobe's Anti-Gay Slur May Hurt His Brand

The NBA fined Lakers G Kobe Bryant $100,000 for an anti-gay slur toward a referee Tuesday night, and "any perception that he is homophobic, especially in Los Angeles, would chip away at his newly strengthened cornerstone while adding to the smoldering wreckage of the days when he was scorned for his ...

Tags: Marketing and Sponsorship, Basketball

04/14/11
Tiger Woods' Asia Trip With Nike A "Mob-Scene"

Tiger Woods is in Asia this week to promote Nike, and he has “enjoyed 'rock star' receptions at golf clinics and meet-and-greets,” according to Yi Hyun-young of REUTERS. Nike Golf President Cindy Davis said the company’s decision to stay with Woods amid his personal scandal "was absolutely right and ...

Tags: Marketing and Sponsorship, Nike

04/14/11
Vick Signing Boosts Unequal Technologies Sales

Sales of Unequal Technologies gear "have settled in at about triple what they were a year ago" since the company signed Eagles QB Michael Vick to an endorsement deal in January, according to the WALL STREET JOURNAL's Lee Hawkins, who details the process of making the deal happen. Vick, "who had been ...

Tags: Philadelphia Eagles, Marketing and Sponsorship

04/14/11
Arizona State Hopes Rebrand Jump-Start Sales

Arizona State Univ. and its licensed merchandise retailers are "hoping the school's new look  on the sports fields will jump-start flagging sales of its logo products," according to Max Jarman of the ARIZONA REPUBLIC. ASU Assistant AD Steve Hank is "optimistic the new image, including edgy bla ...

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04/14/11
Stoudemire's Fashion Line To Involve Sports

Knicks F Amar'e Stoudemire’s clothing line with designer Rachel Roy is being released in September, and “sports will play a major role” in the collaboration, according to a cover story by Marc Karimzadeh of WOMEN’S WEAR DAILY. The line, which will launch at select Macy’s stores, macys.com and NBA.co ...

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04/14/11
Marketplace Roundup

New Balance yesterday announced the debut of a Boston Marathon-specific marketing campaign ahead of Monday's race. The "Let's Make Excellent Happen" campaign spotlights the new New Balance 890 running shoe, which launched in February, and showcases several Boston landmarks, including Fenway Park and ...

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