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ESPN Becomes First Network To Negotiate Deals That Include Out-Of-Home TV Audience

Published in SportsBusiness Daily on 09 / 30 / 16

In becoming the first network to "successfully negotiate deals that include an out-of-home TV audience, ESPN's ad sales team this summer accomplished a feat that no group in the history of the medium had ever managed to pull off," according to Anthony Crupi of AD AGE. ESPN took out-of-home...

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Tags: ESPN, Marketing and Sponsorship

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Nike, Adidas Already Rolling Out World Cup Plans

Nike and adidas are "already rolling out products and preparing marketing and 'product activation plans'" for next summer's FIFA World Cup in Brazil, because when it "comes to an event of this magnitude," the companies are not "leaving anything to chance," according to Allan Brettman of the Port ...

Tags: Nike, Adidas, Marketing and Sponsorship, FIFA World Cup

Dove Enlists John McEnroe For N.Y. Marathon Ads

Unilever's Dove Men+Care brand is enlisting Int'l Tennis HOFer John McEnroe to "help promote its sponsorship" of the Nov. 3 ING N.Y. Marathon by "rolling out three tongue-in-cheek Web videos in which Mr. McEnroe offers what the brand calls 'anti-irritation tips' for runners," according to Andrew Ada ...

Tags: Marketing and Sponsorship, Unilever

CLC Wants Four Athletes Out Of NCAA Suit

The Collegiate Licensing Co. on Thursday asked U.S. District Court Judge Claudia Wilken to "remove four of the five active college-athlete plaintiffs" from the Ed O'Bannon antitrust lawsuit against the NCAA, according to Steve Berkowitz of USA TODAY. The company also requested that the ju ...

Tags: Marketing and Sponsorship, NCAA, Collegiate Licensing Co.

Nate Burleson Debuts T-Shirt Line

Lions WR Nate Burleson last month launched his own T-shirt brand, Lionblood, and the team on Friday planned to debut the line at its training facility and "have the Ford Field team store in Detroit stocked by the first preseason game" next Friday, according to Michael Martinez of the DETROIT NEWS. T ...

Tags: Marketing and Sponsorship, NFL, Detroit Lions

P&G Moving More Ad Money To Digital Media

Procter & Gamble is spending "more than a third of its U.S. marketing budget on digital media," a move that comes as Americans "for the first time are expected to spend more time online this year than watching television," according to Ng & Vranica of the WALL STREET JOURNAL. P&G CEO A. ...

Tags: Marketing and Sponsorship, Procter and Gamble

Marketplace Roundup

Samsung on Thursday named tennis player Maria Sharapova as a brand ambassador for the '14 Sochi Olympics and unveiled its Samsung Galaxy Team Russia for the games, which includes Penguins C Evgeni Malkin. Samsung will continue selecting athletes in 16 countries to join the Samsung team ( Samsung ). ...

Tags: Marketing and Sponsorship

Court Ruling Paves Way For EA Lawsuit

The Ninth U.S. Circuit Court of Appeals in S.F. yesterday "cleared the way for a group of college athletes to sue Electronic Arts Inc. for allegedly stealing their likenesses for its videogames," according to Joe Palazzolo of the WALL STREET JOURNAL. The ruling "advanced a claim" by former Arizona S ...

Tags: Marketing and Sponsorship, EA Sports

GoDaddy Evaluating Its Role In Motorsports

GoDaddy CEO Blake Irving plans on "taking the company global next year," and that means motorsports sponsorships have to be "budgeted into the overall spend as GoDaddy puts an emphasis on [the] World Cup and reaching Latin American markets," according to Jenna Fryer of the AP. The company is "in the ...

Tags: Marketing and Sponsorship, Motorsports

Marketplace Roundup

In Cincinnati, Bowdeya Tweh notes people are "organizing campaigns to persuade companies including Cincinnati-based Procter & Gamble Co. to drop sponsorship of the 2014 Winter Olympics." The campaign is in response to "policies enacted in Russia deemed as anti-gay and a culture that gay-rights a ...

Tags: Marketing and Sponsorship

Court Denies Efforts To Dismiss Keller Lawsuit

A Ninth Circuit Court of Appeals three-judge panel today rejected Electronic Arts and the NCAA’s effort to dismiss a lawsuit brought by former Arizona State QB Sam Keller for allegedly using his image in videogames without his permission. The case can now return to a lower court and proceed, t ...

Tags: Marketing and Sponsorship, EA Sports

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