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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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PGA Tour Stars Make Boy Band Video

PGA Tour golfers Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson have teamed “to form a foursome set to storm both the course and the charts: the Golf Boys,” according to Chris Cutmore of the London DAILY MAIL. The mock group has released their debut video, 'Oh Oh Oh,' ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Polo Debuts New Open Merchandise Pavilion

Polo Ralph Lauren is “dressing up” the U.S. Open at Congressional this week with a “redesigned 36,000-square-foot merchandise pavilion, new styles that commemorate the U.S. Open, and an upscale feel to the shopping experience inside a tent that looks nothing like a temporary struc ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren, USGA

Carlsberg Extends FA Deal Through '14

Carlsberg has signed a deal with England's FA that extends its "long-standing relationship as the official beer" of the England men's soccer team, according to Oliver Luft of MARKETING magazine. The new deal runs through '14, "improving Carlsberg's sponsorship rights, and comes ahead" of the F ...

Tags: Marketing and Sponsorship, Soccer, Anheuser Busch

Capital One New Sponsor Of CWS Fan Fest

Capital One, an NCAA corporate champion, has agreed to a three-year deal to be presenting sponsor of the College World Series fan festival. The CWS opens Saturday in Omaha at the new TD Ameritrade Park. This marks the first CWS in the new ballpark and the first time one of the NCAA's corporate champ ...

Tags: Marketing and Sponsorship, Baseball

Marketplace Roundup

The official Bruins Stanley Cup championship locker room apparel is currently on sale at the Bruins' Pro Shop at TD Garden, NHL.com and the NHL store in N.Y. All Boston-area Modell's locations were scheduled to re-open immediately following last night's game, while area Dick's Sporting Goods stores ...

Tags: Marketing and Sponsorship

Montreal Impact Sign Jersey Deal With BMO

Canadian bank BMO has signed a five-year jersey sponsorship deal with the Montreal Impact, slated to make their MLS debut in '12. The team has yet to release images of the jersey, but Impact President Joey Saputo said it will remain blue. The Canadian bank, which in '07 signed a jersey sponsorship ...

Tags: Marketing and Sponsorship, Soccer

Samsung Asks LOCOG To Protect Sponsorship

Samsung has asked LOCOG officials “to protect its Olympic sponsorship from ambush marketing" ahead of the '12 London Games, according to Roger Blitz of the FINANCIAL TIMES." Samsung, an IOC TOP sponsor, said that it expects LOCOG to "react rapidly to any unauthorised attempts by riv ...

Tags: Samsung, Marketing and Sponsorship

Serves & Volleys

In Scotland, Dominic Jeff reported the Royal Bank of Scotland this week was scheduled to announce a "new sponsorship deal with Andy Murray despite making big cutbacks since its taxpayer bail-out.” The bank is "a long-standing backer of the Scottish tennis ace and his brother Jamie, with the la ...

Tags: Marketing and Sponsorship, Tennis

Marketplace Roundup

In Dallas, Marianne Brown noted sporting goods stores across the Dallas-Ft. Worth region have "gotten new shipments” of official Mavericks championship T-shirts or will get them soon. Fourteen Academy Sports & Outdoors locations opened at 7:00am CT yesterday “to meet the de ...

Tags: Marketing and Sponsorship

Mavs Title Gear Sells Quickly In Texas

Dallas-area stores "opened their doors to fans eagerly waiting in line to buy the official NBA Champions locker room T-shirts ... as the final seconds ticked away" during Sunday's Mavericks-Heat NBA Finals Game Six, according to Sandra Baker of the FT. WORTH STAR-TELEGRAM. Those T-shirts "went quick ...

Tags: Dallas Mavericks, Basketball, Marketing and Sponsorship

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