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AEG Seeks Six-Month Extension To Secure NFL Team For L.A. Stadium Project

Published in SportsBusiness Daily on 09 / 30 / 14

AEG yesterday announced that it is seeking a six-month extension to its existing agreement with the city of L.A. for the Farmers Field project. The company's request is to allow additional time to pursue a deal with an NFL team, and to further assess and develop plans for renovations to the L.A. Con...

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Tags: Facilities, AEG, NFL

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Several Draftees Have Bright Marketing Futures

The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...

Tags: Marketing and Sponsorship, NBA

Wheels & Deals

Toyota Racing Development President Lee White said that the manufacturer's numbers "would suffer if it were to lose Red Bull Racing -- and not just in terms of its lineup size." Red Bull VP & GM Jay Frye " struck an optimistic tone this week that new owners could be found soon, but that w ...

Tags: Marketing and Sponsorship

EA Sports Picks Stamkos For "NHL 12" Cover

Stamkos unveiled as cover athlete for EA Sports' "NHL 12" EA Sports last night at the annual NHL Awards show announced Lightning C Steven Stamkos as cover athlete of the "NHL 12" video game. Stamkos' imag ...

Tags: Marketing and Sponsorship, EA Sports, Tampa Bay Lightning, Hockey

Dirk Reduces Anonymity Among Consumers

Mavericks F Dirk Nowitzki has “reduced his anonymity among consumers to just slightly more than half,” according to a survey by The Marketing Arm cited by Cheryl Hall of the DALLAS MORNING NEWS. Nearly “two-thirds of Americans didn’t know who Nowitzki was” when the N ...

Tags: Marketing and Sponsorship, Marketing Arm, Dallas Mavericks, Miami Heat

Mattek-Sands' Jacket Draws Wimby Attention

Bethanie Mattek-Sands lost her first-round match at Wimbledon yesterday, but before leaving the All England Club she "turned the path running through the grounds into a runway," walking onto the court wearing a jacket with 12 "tennis ball halves ... starting on the shoulders and running down each s ...

Tags: Marketing and Sponsorship

Names & Faces

MARKETWATCH's Russ Britt wrote Rory McIlroy is "likely to get dozens of endorsement offers after setting the scoring record at the U.S. Open over the weekend and trouncing his competitors." Heinz Marketing President Matt Heinz: "This guy is sort of the anti-Tiger Woods. Kids want to golf l ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The Oregon Partnership, a nonprofit anti-drug group, has joined Boston Mayor Thomas Menino in " calling out Nike for selling T-shirts" with the slogans "Dope" and "Get High." Oregon Partnership Communications Manager Tom Parker said, "The message is a broad wink at drug use. Somebody was thinking, ...

Tags: Marketing and Sponsorship

Chevy To Air Consumers-Created Ad During Super Bowl

  Watch the callout for Route 66 entries GM’s Chevrolet division is turning to "creative types outside its agency roster" for one of its five Super Bowl XLVI ads, teaming with Mofilm, one of "many companies that specialize in crowdsourcing exercises to develop ideas for ads,&rdq ...

Tags: Marketing and Sponsorship, General Motors

Kia Formally Announces Griffin As Spokesperson

Clippers F Blake Griffin famously jumped over a Kia Optima on his way to winning the NBA's Sprite Slam Dunk Contest in February, and today he was "named the pitchman for Kia Motors,” according to Chris Woodyard of USA TODAY. Kia, which is an NBA sponsor and “already had a partnership&rd ...

Tags: Marketing and Sponsorship, Kia Motors, Los Angeles Clippers, Basketball, NBA

Red Bull Racing Officials Eye Investors

Red Bull Racing is “pursuing investors, drivers and sponsors in order to keep the doors open to the NASCAR Sprint Cup Series operation after the 2011 season,” according to Bob Pockrass of SCENEDAILY.com. Red Bull on Monday announced it is “ seeking investors to purchase and operate ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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