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Mayweather-Pacquiao Bout Expected To Bring In Record $13.2M In Sponsor Sales

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday's Floyd Mayweather Jr.-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN.com. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will...

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Tags: Marketing and Sponsorship, Boxing

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NFL Settles "Who Dat?" Trademark Lawsuit

The NFL announced Saturday that it has reached a settlement on behalf of itself and the Saints with Who Dat?, Inc., a company that had claimed to have trademarked the catchphrase, that "dismisses a lawsuit over the use of 'Who Dat?' on merchandise," according to Mark Schleifstein of the New Orl ...

Tags: Marketing and Sponsorship, New Orleans Saints

LOCOG Opening Outdoor Ad Sites To Non-Sponsors

Outdoor advertising sites near London's Olympic Park “are to be sold to non-sponsors, marking a shift from previous rules,” according to Maisie McCabe of MARKETING Magazine. This "will allow brands from categories such as film, theatre and tourist boards to advertise near" the London&nbs ...

Tags: Marketing and Sponsorship

New Balance Likes To Sign Overlooked Athletes

New Balance has developed a track and field strategy “that focuses on middle-distance and distance runners, generally signing athletes overlooked by other companies” such as Nike and adidas, according to Shira Springer of BOSTON GLOBE MAGAZINE. The brand has a team of 40 track athletes, ...

Tags: New Balance, Marketing and Sponsorship

Rodgers Named NFL's Most Marketable Player

Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by THE DAILY. Rodgers finished first by a narrow margin over Tom Brady, with Peyton Manning, Drew Brees and Tim Tebow rounding out the to ...

Tags: Marketing and Sponsorship, NFL

Auto, Real Estate Ads Increase For Super Bowl

While there will be “plenty of ads for the usual cheap thrills like beer, soda, snacks and movies, a surge of automobile ads and the first Super Bowl real estate ad in two decades indicate that advertisers are betting that the economy is strong enough for big-ticket purchases in 2012,” a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Colorado Springs, Brian Gomez noted Gold Medal-winning snowboarder Shaun White “has turned into the marketing icon of the action-sports world.” White signed his first sponsorship deal at 7, and as he prepares for the '14 Sochi Games, he "counts big-money corporate pacts with BFGoodric ...

Tags: Marketing and Sponsorship

Coke's Polar Bears To Interact During Super Bowl

Coca-Cola’s iconic polar bears will star in two commercials during Super Bowl XLVI and another after the game as part of the company’s “Open Happiness” campaign. The two bears will be cheering for opposing teams, which will be differentiated by the color of their respec ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

A-B Highlighting Bud, Platinum During SB

A-B InBev's lineup of ads for Super Bowl XLVI “reflects a bit of a shift for the big brewer on TV's biggest stage,” and it “highlights two of the company's top priorities for the year to come -- reviving its flagship brand, and launching a new one,” according to Tim Logan of ...

Tags: Marketing and Sponsorship, Anheuser Busch

Broderick Channels Bueller For Super Bowl

Honda's Super Bowl ad will feature actor Matthew Broderick reviving the title role from "Ferris Bueller's Day Off," and the spot is "going to mimic much of the original film, except this time prominently featuring Hondas," according to a source cited by Matt Hardigree of JALOPNIK.com. The "big j ...

Tags: Marketing and Sponsorship, Audi, General Motors, Anheuser Busch

Spots Still Available For NBC's SB Live Stream

While some brands “have bought into digital packages generally ranging from $300,000 to $600,000” for NBC’s broadcast of Super Bowl XLVI next Sunday, advertisers have “so far not shown the same enthusiasm for the live stream as they have the sold-out TV broadcast,” acco ...

Tags: Marketing and Sponsorship, NBC

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