Featured Story

SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

Read More

More Stories

05/27/11
Streak Helps Demand For Djokovic's Tacchini Line

Tennis player Novak Djokovic is responsible for “spiking sales and advanced orders” for Italian sportswear brand Tacchini, and “demand for the new Djokovic line exceeds supply,” according to Richard Pagliaro of TENNIS.com. The world No. 2 player, who is on a 41-match unbeaten ...

Tags: Marketing and Sponsorship, Tennis

05/27/11
RadioShack In Tough Spot Amid Armstrong Allegations

The latest accusations by former teammates that cyclist Lance Armstrong used performance-enhancing drugs “pose a marketing dilemma for RadioShack,” according to Barry Shlachter of the FT. WORTH STAR-TELEGRAM. RadioShack “has nurtured extremely high-profile links with Armstrong, its ...

Tags: Marketing and Sponsorship, RadioShack, Nike

05/27/11
Primary Sponsors For Indy 500 Field

The 100th anniversary of the Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field ( THE DAILY ). ROW 1 No. 77 A ...

Tags: Marketing and Sponsorship

05/26/11
Sharapova To Develop Candy, Sweets Brand

Tennis player Maria Sharapova is about to announce a new partnership with Jeff Rubin “to develop her own brand of candy and sweets” called Sugarpova, according to Eric Wilson in a front-page piece in the Styles Section of the N.Y. TIMES. Rubin "helped create Dylan’s Candy Bar in 20 ...

Tags: Marketing and Sponsorship, Tennis

05/26/11
Can Livestrong Survive Armstrong Allegations?

Recent allegations against Lance Armstong by former teammate Tyler Hamilton on CBS’ "60 Minutes" this past weekend have marketers “wondering if Livestrong, the athlete's cancer-research foundation, will be the real victim,” according to Alexandra Bruell of AD AGE. Livestrong since ...

Tags: Marketing and Sponsorship, Nike

05/26/11
Li Ning's Business Metrics Gloomy

Li Ning Sports USA's Portland staff “has shrunk by half, from about 30 employees last year to about 15,” and the state of Beijing-based parent Li Ning “appears to be in equal flux,” according to Allan Brettman of the Portland OREGONIAN. A deal with Champs Sports that “w ...

Tags: Marketing and Sponsorship, Li Ning

05/26/11
Sponsors Driving Moves Ahead Of Indy 500

Izod IndyCar Series teams are "willing to find a way to make up for cars that don't qualify" for the Indianapolis 500 since sponsors are "paying big money for an appearance in the big race," according to Kathleen McLaughlin of the INDIANAPOLIS BUSINESS JOURNAL. Andretti Autosport driver Ryan Hu ...

Tags: IndyCar, Motorsports, Marketing and Sponsorship

05/26/11
KitchenAid Debuts "Fairway Club" At Senior PGA

KitchenAid, presenting sponsor of the Senior PGA Championship, unveiled this week its “Fairway Club,” a 40x60-foot interactive environment for fans where celebrity chefs will entertain while showing off the KitchenAid brand of appliances. The tournament teed off this morning in Louisvill ...

Tags: Marketing and Sponsorship, Golf

05/26/11
Louisiana Man Uses Halladay To Win 2K Sports Prize

Brian Kingery, a music teacher from Hammond, La., has been named by 2K Sports as the winner of its second annual $1M prize for pitching the first perfect game in its "MLB 2K11" title. The prize at its inception was believed to be the largest-ever for playing a console video game. Like init ...

Tags: Marketing and Sponsorship

05/26/11
Marketplace Roundup

SPORTSBUSINESS JOURNAL's Bill King reports UFC has signed Edge Shave Gel "to an official-status sponsorship that kicks off in July with a national retail promotion that includes endorsement deals for five fighters." Edge already sponsors "The Ultimate Fighter" reality TV show on Spike, and UFC CMO B ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug