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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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04/21/11
Poynter Critical Of ESPN Endorsement Policy

In the latest entry for ESPN as part of the Poynter Review Project, Poynter Institute Ethics Group Leader Kelly McBride wrote ESPN's new endorsement policy for its commentators  is an "important step forward and will go a long way toward bolstering the network's image as an organization concerned w ...

Tags: ESPN, Marketing and Sponsorship

04/21/11
Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported Canadian businessman Steve Meehan "has purchased the assets from Baker Curb Racing and formed Go Canada Racing, which he hopes will become a vehicle for Canadian racers to break into the upper echelons of NASCAR." J.R. Fitzpatrick, "second in the NASCAR Canadia ...

Tags: Marketing and Sponsorship

04/20/11
Subway Inks Deal With Mark Ingram

Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...

Tags: Subway, Marketing and Sponsorship

04/20/11
Farmers Insurance Signs Deal With Hendrick

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin. The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portfol ...

Tags: Marketing and Sponsorship, NASCAR

04/20/11
Texas Open Hopeful Valero Will Extend Deal

Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

04/20/11
IOC's Heiberg Talks TOP Program

Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...

Tags: IOC, Marketing and Sponsorship

04/20/11
Wimbledon Boss Criticizes U.K. Endorsement Tax

All England Lawn Tennis & Croquet Club CEO Ian Ritchie believes that “several of the world's top tennis players are likely to avoid leading tournaments in Britain because of the UK government's policy of taxing their endorsement income,” according to Mitch Phillips of REUTERS. U.K. government ru ...

Tags: Marketing and Sponsorship

04/20/11
Marketplace Roundup

Hublot yesterday announced a multiyear partnership with the Heat, the Switzerland-based watchmaker's first team sponsorship in the U.S. A major component of the deal will see Hublot serve as the presenting sponsor for the premium entrances at AmericanAirlines Arena for Gate 4. The partnership, also ...

Tags: Marketing and Sponsorship

04/19/11
Mark Ingram To Be On "NCAA Football 12" Cover

Former Univ. of Alabama RB Mark Ingram will be featured on the cover of EA Sports' "NCAA Football 12." Ingram won a fan vote, and the cover was unveiled on ESPN2's "First Take" this morning. ESPN's Ducis Rodgers said Ingram "outlasted some pretty good competition," including former Auburn Univ. DT N ...

Tags: EA Sports, Marketing and Sponsorship

04/19/11
ESPN Publishes List Of Personalities' Endorsements

ESPN yesterday published a list of endorsements held by its personalities , part of the company's ongoing effort to "address news stories and public criticism about the issue," according to Allan Brettman of the Portland OREGONIAN. Footwear and apparel companies, especially Nike, "figure prominentl ...

Tags: ESPN, Marketing and Sponsorship

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