Featured Story

NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

Read More

More Stories

07/14/11
Jeter's 3,000th A Hit For Merchandisers

Steiner Sports since Saturday has sold $2.5-3M of "products related" to Yankees SS Derek Jeter’s 3,000th career hit, according to Richard Sandomir of the N.Y. TIMES. Steiner Sports Chair Brandon Steiner, whose company has partnerships with Jeter and the Yankees, said, “I thought this wo ...

Tags: Marketing and Sponsorship, Steiner Sports Marketing, MillerCoors, Modells Sporting Goods, Topps Co.

07/14/11
Marketplace Roundup

MULTICHANNEL NEWS’ Mike Reynolds reported Sony “has extended its sponsorship of ESPN's 3D for another year, supporting a number of events.” Sony will sponsor the network's 3D productions of “the upcoming Summer X Games, as well as regular college football action.” Finan ...

Tags: Marketing and Sponsorship

07/13/11
Crown Royal May Title Brickyard 400

Crown Royal is "ready to sign a deal to become the title sponsor" of the NASCAR Sprint Cup Series Brickyard 400 at Indianapolis Motor Speedway, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The Diageo brand and IMS President & CEO Jeff Belskus could "make an announcement" ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

07/13/11
NHL, Molson Coors Win Appeal

Molson Coors and the NHL “won a major court ruling Tuesday but the fate” of their $375M North American sponsorship agreement “is still up in the air after archrival Labatt vowed to press on with its legal case,” according to Josh Rubin of the TORONTO STAR. The Court of App ...

Tags: NHL, Marketing and Sponsorship, Molson Breweries, Labatt Brewing

07/13/11
Vick Near Deal With MusclePharm

Eagles QB Michael Vick is "on the verge of signing his biggest endorsement deal since he restarted his NFL career after his incarceration, negotiating with MusclePharm" on a possible three-year, $1.55M deal, according to a source cited by Jason La Canfora of NFL.com. A source indicated that a "deal ...

Tags: Marketing and Sponsorship, Football, Philadelphia Eagles

07/13/11
Chevy Officially Extends Sponsorship With MLB

MLB Properties and Chevrolet have formally announced a five-year extension of their sponsorship deal, under which the GM brand maintains category exclusivity. Chevy will retain its designation as MLB's official vehicle, which it has held since '05. The agreement also keeps Chevy as the presenting sp ...

Tags: Marketing and Sponsorship, General Motors

07/13/11
T'Wolves' Tolliver Launches Christian Apparel Line

T'Wolves F Anthony Tolliver recently formed a partnership with former NBA D-League Idaho Stampede teammate Lanny Smith to start Active Faith, "a Christian-based apparel company," according to J. Michael Falgoust of USA TODAY. Smith and Tolliver "have used word-of-mouth advertising to get support fro ...

Tags: Basketball, Marketing and Sponsorship, Minnesota Timberwolves

07/13/11
Marketplace Roundup

The HOLLYWOOD REPORTER’s Georg Szalai cited a ZenithOptimedia forecast that predicted U.S. advertising spending on cable networks will “for the first time trump spending on broadcast networks this year.” The company estimates that U.S. broadcast network ad spending “will be f ...

Tags: Marketing and Sponsorship

07/12/11
MasterCard Renews MLB Sponsorship

MasterCard has renewed its corporate sponsorship of MLB "for an additional five years and will start activating those rights" during All-Star Game festivities this week, according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. MasterCard, which has held MLB corporate sponsors ...

Tags: Marketing and Sponsorship, MLB, MasterCard

07/12/11
MLB Spons-o-Meter

With the MLB All-Star Game set for tonight, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '11 season ( THE DAILY ). SPONSOR (KEY RIGHTS) CATEGORY RIGHTS SPONSOR ...

Tags: Marketing and Sponsorship, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug