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Published in SportsBusiness Daily on 08 / 19 / 14

Fox Sports has reached a deal with the Continental Tire Las Vegas Invitational and Continental Tire Las Vegas Classic to sell all of the events’ multimedia assets. The deal makes FS1 the home of the two men’s regular-season college basketball tournaments ( Fox Sports ). The Magic anno...

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Turner Promotes Upcoming Sprint Cup Races

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Tags: Marketing and Sponsorship, NASCAR, TBS/TNT

Dick's To Title Pitt. Marathon Through '21

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Tags: Marketing and Sponsorship, Dicks Sporting Goods

Disney TOP Deal Could Be Part Of ESPN Bid

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Tags: ESPN, IOC, Marketing and Sponsorship

Northern Trust Extends PGA Tour Sponsorship

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Newton Set To Become A Marketing Star

The Panthers took QB Cam Newton with the No. 1 pick in the NFL Draft, and he instantly became the city of Charlotte's “first nationally marketable star in a team sport since the early '90s,” according to Joseph Person of the CHARLOTTE OBSERVER. Newton left the Univ. of Florida &ldqu ...

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NBA Campaign Seeks To Curb Anti-Gay Language

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