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Bud Selig Hails MLB's Technological Changes During His Tenure

Published in SportsBusiness Daily on 10 / 21 / 14

Bud Selig spoke of the technological changes MLB has gone through during his 22 years as Commissioner as he was honored last night with the Lifetime Achievement award at Broadcasting & Cable's annual HOF dinner in N.Y. Joined by Commissioner-elect Rob Manfred and MLB Exec VP/Baseball Operati...

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07/14/11
Marketplace Roundup

MULTICHANNEL NEWS’ Mike Reynolds reported Sony “has extended its sponsorship of ESPN's 3D for another year, supporting a number of events.” Sony will sponsor the network's 3D productions of “the upcoming Summer X Games, as well as regular college football action.” Finan ...

Tags: Marketing and Sponsorship

07/13/11
Crown Royal May Title Brickyard 400

Crown Royal is "ready to sign a deal to become the title sponsor" of the NASCAR Sprint Cup Series Brickyard 400 at Indianapolis Motor Speedway, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The Diageo brand and IMS President & CEO Jeff Belskus could "make an announcement" ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

07/13/11
NHL, Molson Coors Win Appeal

Molson Coors and the NHL “won a major court ruling Tuesday but the fate” of their $375M North American sponsorship agreement “is still up in the air after archrival Labatt vowed to press on with its legal case,” according to Josh Rubin of the TORONTO STAR. The Court of App ...

Tags: NHL, Marketing and Sponsorship, Molson Breweries, Labatt Brewing

07/13/11
Vick Near Deal With MusclePharm

Eagles QB Michael Vick is "on the verge of signing his biggest endorsement deal since he restarted his NFL career after his incarceration, negotiating with MusclePharm" on a possible three-year, $1.55M deal, according to a source cited by Jason La Canfora of NFL.com. A source indicated that a "deal ...

Tags: Marketing and Sponsorship, Football, Philadelphia Eagles

07/13/11
Chevy Officially Extends Sponsorship With MLB

MLB Properties and Chevrolet have formally announced a five-year extension of their sponsorship deal, under which the GM brand maintains category exclusivity. Chevy will retain its designation as MLB's official vehicle, which it has held since '05. The agreement also keeps Chevy as the presenting sp ...

Tags: Marketing and Sponsorship, General Motors

07/13/11
T'Wolves' Tolliver Launches Christian Apparel Line

T'Wolves F Anthony Tolliver recently formed a partnership with former NBA D-League Idaho Stampede teammate Lanny Smith to start Active Faith, "a Christian-based apparel company," according to J. Michael Falgoust of USA TODAY. Smith and Tolliver "have used word-of-mouth advertising to get support fro ...

Tags: Basketball, Marketing and Sponsorship, Minnesota Timberwolves

07/13/11
Marketplace Roundup

The HOLLYWOOD REPORTER’s Georg Szalai cited a ZenithOptimedia forecast that predicted U.S. advertising spending on cable networks will “for the first time trump spending on broadcast networks this year.” The company estimates that U.S. broadcast network ad spending “will be f ...

Tags: Marketing and Sponsorship

07/12/11
MasterCard Renews MLB Sponsorship

MasterCard has renewed its corporate sponsorship of MLB "for an additional five years and will start activating those rights" during All-Star Game festivities this week, according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. MasterCard, which has held MLB corporate sponsors ...

Tags: Marketing and Sponsorship, MLB, MasterCard

07/12/11
MLB Spons-o-Meter

With the MLB All-Star Game set for tonight, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '11 season ( THE DAILY ). SPONSOR (KEY RIGHTS) CATEGORY RIGHTS SPONSOR ...

Tags: Marketing and Sponsorship, MLB

07/12/11
WPP Group Acquires Stake In Just Marketing Int'l

International marketing company WPP Group “has acquired a stake in Just Marketing International,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal values JMI at $100M. WPP will “join existing shareholders Spire Capital Partners, Credit Suisse and Zak Brown, who fo ...

Tags: Marketing and Sponsorship

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