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Published in SportsBusiness Daily on 03 / 01 / 15

#MLSAtlanta President & @SpursOfficial former director @DarrenEalesATL joins @ATLSpurs for the Capital One Cup #COYS ! pic.twitter.com/oHfmGmCP3b — MLS Atlanta (@MLSAtlanta2017) March 1, 2015

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Future Of Golf World Cup In Jeopardy

The future of golf's World Cup was "thrown into doubt during Sunday's final round after the title sponsor labelled China 'too immature' a market to restore the event to global standing," according to Peter Simpson of the AFP. Omega President Stephen Urquhart said that he was "unhappy with the streng ...

Tags: Marketing and Sponsorship

Gameday To Run Mavericks' Merch Biz

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Tags: Marketing and Sponsorship, Dallas Mavericks

Belk Seeks Advice To Be Effective Title Sponsor

Taking over for Meineke Car Care as title sponsor of this year's college football bowl game in Charlotte, department store chain Belk has begun "soliciting advice from Atlanta-based Chick-fil-A on how to be an effective bowl sponsor," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. So ...

Tags: Marketing and Sponsorship

Messi To Be Face Of EA Sports' FIFA Soccer

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Tags: Marketing and Sponsorship, EA Sports

Suh Sponsors Quiet After Stomping Incident

Chrysler Senior Manager of Marketing, Advertising & Product Communications Dianna Gutierrez did not speculate Friday on whether Lions DT Ndamukong Suh's "growing reputation as a dirty player will impact any future work he might do with the company," according to Eric Lacy of the DETROI ...

Tags: Marketing and Sponsorship, Chrysler Corp.

Tiger Woods' Marketing Appeal On The Rise?

After two years of "injuries, lackluster play and damage control,” Tiger Woods now appears to be “turning a professional corner,” according to Ken Belson on the N.Y. TIMES. Woods this year has signed new sponsorship deals with Rolex and sports nutrition start-up Fuse Science, which ...

Tags: Marketing and Sponsorship, Golf

Reebok Considering $1 Shoe In India

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Tags: Reebok, Marketing and Sponsorship

Olympic Marketing Notes

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Tags: Marketing and Sponsorship

New Chrysler Ad To Feature Suh

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Tags: Marketing and Sponsorship, Chrysler Corp., Detroit Lions

LOCOG Unveils '12 London Olympics Uniforms

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Tags: Marketing and Sponsorship, Adidas

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