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Time Warner Cable To Carry SEC Network As Of Aug. 14 Launch

Published in SportsBusiness Daily on 07 / 24 / 14

Time Warner Cable, the country's second biggest cable operator, has agreed to carry SEC Network as of its Aug. 14 launch. Bright House Networks also will carry the channel, bringing its distribution footprint up to 60 million homes. The deals leave DirecTV, Charter and Verizon as the only big SEC-ar...

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04/21/11
Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported Canadian businessman Steve Meehan "has purchased the assets from Baker Curb Racing and formed Go Canada Racing, which he hopes will become a vehicle for Canadian racers to break into the upper echelons of NASCAR." J.R. Fitzpatrick, "second in the NASCAR Canadia ...

Tags: Marketing and Sponsorship

04/20/11
Subway Inks Deal With Mark Ingram

Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...

Tags: Subway, Marketing and Sponsorship

04/20/11
Farmers Insurance Signs Deal With Hendrick

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin. The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portfol ...

Tags: Marketing and Sponsorship, NASCAR

04/20/11
Texas Open Hopeful Valero Will Extend Deal

Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

04/20/11
IOC's Heiberg Talks TOP Program

Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...

Tags: IOC, Marketing and Sponsorship

04/20/11
Wimbledon Boss Criticizes U.K. Endorsement Tax

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Tags: Marketing and Sponsorship

04/20/11
Marketplace Roundup

Hublot yesterday announced a multiyear partnership with the Heat, the Switzerland-based watchmaker's first team sponsorship in the U.S. A major component of the deal will see Hublot serve as the presenting sponsor for the premium entrances at AmericanAirlines Arena for Gate 4. The partnership, also ...

Tags: Marketing and Sponsorship

04/19/11
Mark Ingram To Be On "NCAA Football 12" Cover

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Tags: EA Sports, Marketing and Sponsorship

04/19/11
ESPN Publishes List Of Personalities' Endorsements

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Tags: ESPN, Marketing and Sponsorship

04/19/11
Pepsi Max Ads Feature Current, Former MLBers

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Tags: PepsiCo, Marketing and Sponsorship

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