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Overnight Ratings: ABC Leads College Football; CBS Has Lowest SEC Game Of '14

Published in SportsBusiness Daily on 11 / 24 / 14

ABC led all college football windows on Saturday with its 3:30pm ET regionalized telecast, which featured Boston College-Florida State and Wisconsin-Iowa. That window drew a 3.6 overnight rating, which topped ABC’s 3.3 overnight for USC-UCLA in primetime. ESPN’s top game on Saturday was ...

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Tags: Research and Ratings

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Bruins Tab Arnold Worldwide As Agency Of Record

The Bruins have selected Arnold Worldwide, Boston, as their agency of record. The company for the '11-12 season will launch an integrated marketing campaign that includes digital, TV, print and out of home components. Arnold is also the agency of record for New Balance and Titleist ( Arnol ...

Tags: Boston Bruins, Marketing and Sponsorship

Panasonic Sponsoring U.S. Open 3D Coverage

Panasonic has signed a deal with CBS Sports and the USTA to sponsor 3D broadcasts of the upcoming U.S. Open Tennis Championships for the second consecutive year. CBS will expand its 3D coverage of the tournament to weekend matches from Arthur Ashe Stadium as well as select matches from the tournamen ...

Tags: Marketing and Sponsorship, Panasonic

GMR’s Boykin On NASCAR, Networking Advice

In the third and final part of our interview with GMR Marketing Exec VP/Sports Marketing Mike Boykin, he talks about the state of NASCAR, stories he is watching in sports and his advice to young people looking to work in sports business. On NASCAR, he said clients are asking about getting involved i ...

Tags: Marketing and Sponsorship, In The Studio

Marketplace Roundup

In Portland, Mike Tokito notes Safeway's deal to title sponsor the annual LPGA event in Oregon ended yesterday with the tournament's conclusion, and the future of the Safeway Classic will be "decided soon." Tournament Golf Foundation President Tom Maletis, whose non-profit organization runs the ...

Tags: Marketing and Sponsorship

Under Armour Seeks Ad Firm For Hoops Marketing

Under Armour is “planning to bring aboard a new creative agency to help it make a major splash with its basketball footwear business over the next 18 months,” according to Rupal Parekh of AD AGE. Under Armour Senior VP/Brand Steve Battista said that four firms -- Goodby S ...

Tags: Marketing and Sponsorship, Basketball, Under Armour

Shark Shootout Inks Title Sponsorship Deal

Franklin Templeton Investments “has a two-year agreement as title sponsor” of the Shark Shootout, which puts the tourney “in line with the remainder of the PGA Tour's television contract,” according to Greg Hardwig of the NAPLES NEWS. Franklin Templeton was the title sp ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

Texas Tops CLC List For Sixth Straight Year

The Collegiate Licensing Company announced its annual list of top-selling institutions and manufacturers, and the Univ. of Texas tops the list for the sixth consecutive year. Auburn Univ. moved from No. 15 to No. 4 this year due in part to winning the football national championship this past January ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

ESPN Launching Interactive Outdoor Ads In U.K.

ESPN Friday launched a digital outdoor campaign in the U.K. “that will integrate real-time discussion from its football presenters into the creative,” according to Maisie McCabe of CAMPAIGNLIVE.co.uk. ESPN claims that the outdoor campaign “will be the first UK campaign to inte ...

Tags: Marketing and Sponsorship, ESPN

GMR’s Boykin Talks International Growth, Strategy

The growth and strategy behind GMR’s international business is the focus of part two of our conversation with GMR Marketing Exec VP/Sports Marketing Mike Boykin, who visited the SBJ/SBD Studio last week. Boykin acknowledges the company got notice from their clients years ago that they needed ...

Tags: Marketing and Sponsorship, In The Studio

Wheels And Deals

Universal Studios' "Fast Five" will title sponsor the Sept. 16 Camping World Truck Series race at Chicagoland Speedway, marking the first time a movie will attach its name to a NASCAR event promoting its DVD release. "Fast Five" stars Tyrese Gibson and Jordana Brewster will ...

Tags: NASCAR, Marketing and Sponsorship

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