Featured Story

Mondelez Signs Deal With USOC For Cookies, Crackers; Dick's Sporting Goods Renews

Published in SportsBusiness Daily on 09 / 29 / 16

The USOC has signed Mondelez Int'l as a new cookies and crackers sponsor, a category previously controlled by Kellogg’s, two sources said. Mondelez makes well-known brands such as Oreo, Chips Ahoy!, Ritz and Triscuit. Its rights begin in January. Terms of the deal are not known. The ...

Read More

Tags: Marketing and Sponsorship, USOC, Dicks Sporting Goods

More Stories

NCAA Website Search Draws Controversy

A customer yesterday on the NCAA's e-commerce website, ShopNCAASports.com, looking for "one of the many Texas A&M No. 2 or South Carolina No. 7 jerseys for sale" would have discovered "the best way to find them was to type in the words 'Johnny Manziel' or 'Jadeveon Clowney' into the search box," ...

Tags: Marketing and Sponsorship, NCAA

Ray Rice Returning As Spokesperson For M&T Bank

Ravens RB Ray Rice is returning for a fourth season "as a spokesman for M&T Bank," according to Gary Haber of the BALTIMORE BUSINESS JOURNAL. Rice will "appear in TV, print and radio ads for M&T and make personal appearances on behalf of the bank." M&T Bank VP/Corporate Communications Ph ...

Tags: Marketing and Sponsorship, Baltimore Ravens

Colts, Toyota Extend Partnership

Toyota has signed a five-year deal with the Colts, extending the automaker's status at the official vehicle of the team. As part of the deal, Toyota is in the process of constructing a sponsored area at Lucas Oil Stadium. The Toyota Concourse, set to open for the Colts' preseason game against the Bi ...

Tags: Marketing and Sponsorship, Indianapolis Colts

Marketplace Roundup

Bucks Exec VP/Business Operations John Steinmiller said the team is "actively pitching" on-court advertising in front of the team benches at BMO Harris Bradley Center. He added that the Bucks' sales staff is "proposing the idea to local, regional and national prospects." Steinmiller: "People all ove ...

Tags: Marketing and Sponsorship

Bridgestone Inks Four-Year Extension Of WGC Event

Bridgestone yesterday announced that the company has signed a "four-year extension of its title sponsorship" of the WGC-Bridgestone Invitational that will keep the tournament in Akron through '18, according to a front-page piece by Marla Ridenour of the AKRON BEACON JOURNAL. Bridgestone's previous a ...

Tags: Marketing and Sponsorship, PGA Tour

New Jags Merchandise A Hot Seller

Jaguars merchandise with the team's new logo and color patterns are causing a "bonanza of apparel sales" at Jacksonville-area stores, according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based retail outlet Sports Mania manager Jeff Fingland said that demand for the new Jags gear "had be ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars, NFL

Tennis Canada Debuts Youth Ad Campaign

Tennis Canada’s new ad campaign is "part of a longstanding effort to get children involved in the sport, and it is doing so with a friendly jab at our national obsession" of hockey, according to Susan Krashinsky of the GLOBE & MAIL. In the ads, a "despondent little boy emerges from the ...

Tags: Marketing and Sponsorship

Nike, Adidas Already Rolling Out World Cup Plans

Nike and adidas are "already rolling out products and preparing marketing and 'product activation plans'" for next summer's FIFA World Cup in Brazil, because when it "comes to an event of this magnitude," the companies are not "leaving anything to chance," according to Allan Brettman of the Port ...

Tags: Nike, Adidas, Marketing and Sponsorship, FIFA World Cup

Dove Enlists John McEnroe For N.Y. Marathon Ads

Unilever's Dove Men+Care brand is enlisting Int'l Tennis HOFer John McEnroe to "help promote its sponsorship" of the Nov. 3 ING N.Y. Marathon by "rolling out three tongue-in-cheek Web videos in which Mr. McEnroe offers what the brand calls 'anti-irritation tips' for runners," according to Andrew Ada ...

Tags: Marketing and Sponsorship, Unilever

CLC Wants Four Athletes Out Of NCAA Suit

The Collegiate Licensing Co. on Thursday asked U.S. District Court Judge Claudia Wilken to "remove four of the five active college-athlete plaintiffs" from the Ed O'Bannon antitrust lawsuit against the NCAA, according to Steve Berkowitz of USA TODAY. The company also requested that the ju ...

Tags: Marketing and Sponsorship, NCAA, Collegiate Licensing Co.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug