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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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08/24/11
Marketplace Roundup

In N.Y., Andrew Adam Newman notes Lacoste sponsors professional athletes, including tennis player Andy Roddick, but “in a twist, the brand also recently began outfitting noncelebrities, including the wait staff, bus boys and valets at the Hamptons location” of Japanese restaurant Nobu in ...

Tags: Marketing and Sponsorship

08/23/11
College Football Ad Time Mostly Sold Out

College football broadcasters have been "confidently watching the advertising dollars mount on the scoreboard," according to Jon Lafayette of BROADCASTING & CABLE. Nielsen data shows that regular-season ad spending on college football was $508M in '10, up 6% from $477M in '09, and "this year cou ...

Tags: CBS, ESPN, NBC, Fox, Marketing and Sponsorship

08/23/11
Univ. Of Maryland Unveils New Football Unis

Univ. of Maryland football players "unveiled new uniforms Monday night that update the team's brand with more intricate designs and a lighter, sleeker look designed to appeal to recruits," according to Jeff Barker of the Baltimore SUN. The uniforms, designed by Under Armour in consultation with UM, ...

Tags: Marketing and Sponsorship, Under Armour

08/23/11
New Haven Open Happy With Sponsors

The WTA New Haven Open at Yale Tournament Dir Anne Worcester said that the tennis event's four cornerstone sponsors -- Yale Univ., Yale-New Haven Hospital, Aetna and AmEx -- along with presenting sponsor First Niagara Financial Group, have been “eager to get involved with this year’s ev ...

Tags: Marketing and Sponsorship, Tennis

08/23/11
Gatorade Looks to Educate Retailers

The full range of Gatorade products for each of its platforms ideally would be “merchandised together, so consumers catch on to the idea that Gatorade meets needs before, during and after exercise,” but anecdotal evidence indicates that is “not the norm, with many retailers merchan ...

Tags: Marketing and Sponsorship

08/23/11
IMG College Acquires Cushion Seats Inc.

IMG College has acquired Cushion Seats Inc., a Kansas-based company that leases seat cushions to college football fans on game day. With the acquisition, IMG College picks up Cushion Seats’ contracts with about more than 40 major universities, including Ohio State, Tennessee, Iowa and Wisconsi ...

Tags: IMG, Football, Marketing and Sponsorship

08/23/11
Marketplace Roundup

In Columbus, Rob Oller reports the Blue Jackets, MLS Columbus Crew and Triple-A Int'l League Columbus Clippers have come together to “increase their exposure” by working with the Greater Columbus Sports Commission and city leaders to “install electronic billboards around the area ...

Tags: Marketing and Sponsorship

08/22/11
Boost Mobile WNBA's First Marquee Partner

The WNBA and Boost Mobile today announced a multiyear marketing partnership making the wireless phone provider the WNBA's first leaguewide marquee partner. As part of the deal, the Boost Mobile logo will appear on the front of game jerseys for 10 of the WNBA's 12 teams; the Mercury and Silver ...

Tags: WNBA, Marketing and Sponsorship

08/22/11
DHL To Sponsor ManU Training Jersey

EPL club Manchester United will have its training jersey sponsored by DHL in deal worth $16.5M (all figures U.S.) per season, reportedly the "first time a club has secured a second sponsor just for its training kit," according to Daniel Farey-Jones of MARKETING magazine. The club's ga ...

Tags: Marketing and Sponsorship, English Premier League, Manchester United, Soccer

08/22/11
Bruins Tab Arnold Worldwide As Agency Of Record

The Bruins have selected Arnold Worldwide, Boston, as their agency of record. The company for the '11-12 season will launch an integrated marketing campaign that includes digital, TV, print and out of home components. Arnold is also the agency of record for New Balance and Titleist ( Arnol ...

Tags: Boston Bruins, Marketing and Sponsorship

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