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Bornstein, Hill, Ebersol, Stern Talk Development Of Sports TV Over The Past 30 Years

Published in SportsBusiness Daily on 12 / 18 / 14

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a...

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09/14/11
Marketplace Roundup

Talladega Superspeedway yesterday announced a multiyear partnership with Good Sam Club to title sponsor the track's fall NASCAR Sprint Cup Series race. The Oct. 23 race will be titled the Good Sam Club 500 ( Talladega Superspeedway ). In Birmingham, Doug Demmons noted Good Sam Club is "affilia ...

Tags: Marketing and Sponsorship

09/13/11
Honda Renews Deal With NHL

The NHL yesterday formally announced that Honda has renewed its sponsorship of the league in the automotive category in the U.S. The three-year deal includes continued activation at NHL events, including the Winter Classic and All-Star Weekend, as well as increased presence around the NHL Awards and ...

Tags: Honda, NHL, Marketing and Sponsorship

09/13/11
Big Marketing Deals May Miss Stosur

U.S. Open champion Samantha Stosur will “pay a high price for being an Australian,” as the local market “is unlikely to offer her the millions that would flow if she were from the US, Europe or China,” according to Simon Canning of THE AUSTRALIAN. However, sports management ...

Tags: Tennis, Marketing and Sponsorship, U.S. Open

09/13/11
Source Communications Launching Source1 Sports

Source Communications is launching a "hybrid marketing agency, Source1 Sports," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The new sports practice will "be headed by veteran marketing executives Ray Katz and Ben La Marca and be housed within Source's offices in New York City; ...

Tags: Marketing and Sponsorship

09/13/11
Dunkin' Donuts To Sponsor ESPN Show

Dunkin’ Donuts yesterday announced a multiseason sponsorship with ESPN’s “Monday Night Countdown” that gives the QSR exclusive rights to “Field Pass” segments. ESPN and Dunkin’ Donuts will team up to expand “Field Pass” to include various online ...

Tags: Marketing and Sponsorship, ESPN

09/13/11
StubHub Signs Andrews For Female Promo

StubHub today introduced a new female-targeted promotional program called Girls Night Out, and has signed with ESPN personality Erin Andrews to be the spokesperson for the effort. In addition to encouraging women to attend more sporting events, Girls Night Out also involves a contest to win VIP ...

Tags: Marketing and Sponsorship

09/13/11
Marketplace Roundup

The AP's Larry Lage reports Univ. of Michigan football players will be allowed to keep the adidas "legacy jerseys" they wore Saturday night against Notre Dame. Michigan AD Dave Brandon said, "They love the jerseys. I walked out of the locker room, checked with compliance and got the go ahead. The re ...

Tags: Marketing and Sponsorship

09/12/11
Brady Takes Different Approach To Sponsors

Patriots QB Tom Brady today appears in his first ad for UGG Australia, but Brady has "never pulled from the usual sportsman-as-pitchman playbook," according to Aditi Kinkhabwala of the WALL STREET JOURNAL. Brady is "not the standard endorser," and has "always been more discerning" about the companie ...

Tags: Marketing and Sponsorship

09/12/11
QPR Signs Malaysia Airlines, AirAsia As Sponsors

EPL club Queens Park Rangers today announced a shirt sponsorship deal with Malaysia Airlines and AirAsia. Malaysia Airlines will sponsor the club's home jersey for the next two seasons, while AirAsia will sponsor the team's away and alternate uniforms during the same period. The shirt bearing the M ...

Tags: Marketing and Sponsorship

09/12/11
A-B, State Farm Run 9/11 Ads During NFL

Watch The Clip Anheuser-Busch yesterday during NFL games "aired a remake" of its famous Clydesdale ad that aired only during Super Bowl XXXVI in '02 as a way to commemo ...

Tags: Marketing and Sponsorship

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