Featured Story

SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

Read More

More Stories

American Airlines Launches NBA Finals Promos

American Airlines yesterday announced “a Facebook contest and free airline tickets” as promos around the NBA Finals in order to “build the buzz around its name on the two arenas hosting the basketball championships,” according to Doreen Hemlock of the South Florida SUN-SENTIN ...

Tags: Marketing and Sponsorship, American Airlines, NBA, Miami Heat, Dallas Mavericks, Basketball

NASCAR Drivers Making Cameos On TV

Four NASCAR drivers will appear in the June 26 episode of A&E's "The Glades," and NASCAR Managing Dir of Entertainment Marketing & Business Development Zane Stoddard indicated that it is "part of a year-long initiative to maximize exposure on original and reality programming,” ac ...

Tags: NASCAR, Marketing and Sponsorship

Marketplace Roundup

Student group asks OSU not to consolidate licensing with Cowboys In Columbus, Marla Matzer Rose notes the Ohio State Chapter of Students Against Sweatshops “wrote to OSU President E. Gordon ...

Tags: Marketing and Sponsorship

GoDaddy Expects Danica To Make NASCAR Move

GoDaddy Founder & CEO Bob Parsons said that he expects driver Danica Patrick "to make the move full-time to NASCAR next season," according to Terry Blount of ESPN.com. Sources indicated that Patrick is "working on a plan to race full-time in the Nationwide Series " in '12 and move to the Sprint ...

Tags: Marketing and Sponsorship, NASCAR

Indy 500 Winner Wheldon Still Without Ride

After winning the Indianapolis 500 on Sunday, Dan Wheldon "could be one and done" because the driver has "no ride lined up" for the rest of the Izod IndyCar Series season, according to Michael Marot of the AP. Wheldon's contract with Bryan Herta Autosport to drive in the IndyCar Series exp ...

Tags: Marketing and Sponsorship, IndyCar

Nowitzki Largely Unknown To U.S. Consumers

Despite leading the Mavericks to the NBA Finals, Dirk Nowitzki “is unlikely to become a highly pursued pitchman,” according to Cheryl Hall of the DALLAS MORNING NEWS. Data from The Marketing Arm shows that “nearly two-thirds of American consumers still don’t recognize” ...

Tags: Marketing and Sponsorship, Dallas Mavericks

BP Signs On As Indians' Official Fuel Provider

The Indians have signed a one-year sponsorship deal with BP, with the oil giant replacing Shell as the club's official fuel provider. Financial terms were not disclosed, but the BP-Indians pact is for the rest of the '11 season with two subsequent option years. BP will run an Indians-themed retail p ...

Tags: Cleveland Indians, Marketing and Sponsorship

Under Armour Looks to Modernize With More Fashion

Under Armour is “looking to up its game -- and expand its business -- with zebra-print leggings for women and graphic T-shirts with slogans such as ‘Rain. Snow. Sleet. Wind. Brave the Run,’" according to Andrea Walker of the Baltimore SUN. Under Armour's “reach for fashion fa ...

Tags: Marketing and Sponsorship, Under Armour, Nike, Adidas

Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported NASCAR driver Elliott Sadler is "suing Richard Petty Motorsports for an unspecified amount of money, claiming in court documents that his former team is withholding a payment to him because it is wrongly accusing him of influencing Hunt Brothers Pizza to leave ...

Tags: Marketing and Sponsorship

Heineken Inks UEFA Champions League Extension

Heineken Int'l “has renewed its multi-million pound association with the UEFA Champions League amid a shake-up of the brand's sponsorship activities,” according to MARKETING magazine. The brewer signed a “three-year extension to the sponsorship, which will next be up for renewal at ...

Tags: Marketing and Sponsorship, Soccer, Heineken

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug