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Time Warner Cable To Carry SEC Network As Of Aug. 14 Launch

Published in SportsBusiness Daily on 07 / 24 / 14

Time Warner Cable, the country's second biggest cable operator, has agreed to carry SEC Network as of its Aug. 14 launch. Bright House Networks also will carry the channel, bringing its distribution footprint up to 60 million homes. The deals leave DirecTV, Charter and Verizon as the only big SEC-ar...

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Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported Canadian businessman Steve Meehan "has purchased the assets from Baker Curb Racing and formed Go Canada Racing, which he hopes will become a vehicle for Canadian racers to break into the upper echelons of NASCAR." J.R. Fitzpatrick, "second in the NASCAR Canadia ...

Tags: Marketing and Sponsorship

Subway Inks Deal With Mark Ingram

Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...

Tags: Subway, Marketing and Sponsorship

Farmers Insurance Signs Deal With Hendrick

Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin. The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portfol ...

Tags: Marketing and Sponsorship, NASCAR

Texas Open Hopeful Valero Will Extend Deal

Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

IOC's Heiberg Talks TOP Program

Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...

Tags: IOC, Marketing and Sponsorship

Wimbledon Boss Criticizes U.K. Endorsement Tax

All England Lawn Tennis & Croquet Club CEO Ian Ritchie believes that “several of the world's top tennis players are likely to avoid leading tournaments in Britain because of the UK government's policy of taxing their endorsement income,” according to Mitch Phillips of REUTERS. U.K. government ru ...

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Marketplace Roundup

Hublot yesterday announced a multiyear partnership with the Heat, the Switzerland-based watchmaker's first team sponsorship in the U.S. A major component of the deal will see Hublot serve as the presenting sponsor for the premium entrances at AmericanAirlines Arena for Gate 4. The partnership, also ...

Tags: Marketing and Sponsorship

Mark Ingram To Be On "NCAA Football 12" Cover

Former Univ. of Alabama RB Mark Ingram will be featured on the cover of EA Sports' "NCAA Football 12." Ingram won a fan vote, and the cover was unveiled on ESPN2's "First Take" this morning. ESPN's Ducis Rodgers said Ingram "outlasted some pretty good competition," including former Auburn Univ. DT N ...

Tags: EA Sports, Marketing and Sponsorship

ESPN Publishes List Of Personalities' Endorsements

ESPN yesterday published a list of endorsements held by its personalities , part of the company's ongoing effort to "address news stories and public criticism about the issue," according to Allan Brettman of the Portland OREGONIAN. Footwear and apparel companies, especially Nike, "figure prominentl ...

Tags: ESPN, Marketing and Sponsorship

Pepsi Max Ads Feature Current, Former MLBers

Watch the "Clubhouse in the Corn" Spot Longtime MLB corporate sponsor Pepsi has unveiled a trio of new baseball-themed spots directed by the legendary Joe Pytka and based on the film "F ...

Tags: PepsiCo, Marketing and Sponsorship

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