Featured Story

Tweet Pic Of The Weekend....

Published in SportsBusiness Daily on 09 / 21 / 14

Golfer Michelle Wie posted this shot and wrote, "Doin a little rearranging at the airport newstand this morning... @GolfDigest "

Read More

More Stories

Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted Roush Fenway Racing’s contract with Aflac, primary sponsor of RFR’s No. 99 Sprint Cup Series Ford driven by Carl Edwards, “expires after this season,” and it “is possible” Aflac could follow Edwards to a new team if he lea ...

Tags: Marketing and Sponsorship

Bruins Stars Drawing Interest From Sponsors

Advertising execs believe that Bruins players are "likely to score marketing gold after winning the Stanley Cup," according to Allison Knothe of the BOSTON GLOBE. Dunkin' Donuts "wants to add" Bruins G Tim Thomas, the MVP of the Stanley Cup Playoffs, "to its roster of sports pitchmen, which already ...

Tags: Marketing and Sponsorship, Boston Bruins, Hockey

Hilton Head TV Ad Buy Helps Save Heritage

The Hilton Head Island Town Council voted 6-0 Thursday to "approve a five-year, $3.2 million deal to buy TV advertising spots" in an effort to  help secure RBC's and Boeing's sponsorships of the PGA Tour's Heritage, according to Tom Barton of the Hilton Head ISLAND PACKET. The deal w ...

Tags: Golf, PGA Tour, Marketing and Sponsorship, Boeing Co.

Love III, Simpson Draw Looks For Polo Pants

Golfers Webb Simpson and Davis Love III drew some reactions for their "conspicuous attire" during Thursday's first round of the U.S. Open, but they "simply were following some gentle nudging from clothing sponsor Polo," according to Gene Wang of the WASHINGTON POST. Simpson wore a lime green s ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

Study: Youth Spending More On Golf

American Express released a report Friday that showed the 18-29 demo increased its spending on golf by 27% from '07-11. All other age groups decreased their spending during this period. The data is in the new U.S. Business & Consumer Golf Spending report from AmEx. The biggest hit came from seni ...

Tags: Marketing and Sponsorship, American Express, Golf

BMW Launches Team USA Promo

Team USA sponsor BMW Thursday rolled out a national promotion designed to drive consumers to dealerships to test drive cars. The "BMW Drive for Team USA" program will see the company's North America division donate $10 to Team USA for each person who test drives a car at one of 276 dealerships. The ...

Tags: Marketing and Sponsorship, BMW Inc.

Marketplace Roundup

Office products supplier W.B. Mason has signed a pair of two-year sponsorship deals with the Nationals and Orioles, expanding beyond its prior MLB pacts with the Yankees, Red Sox and Phillies. The deals come in tandem with a substantial new entry by the company into the DC-Baltimore market. Assets i ...

Tags: Marketing and Sponsorship

Cease-And-Desist Letter Sent To IMG College

DC-based law firm Dechert LLP earlier this month sent a letter to IMG College, The Collegiate Licensing Co. and 27 Football Bowl Subdivision schools “demanding that they stop what the law firm alleges is a ‘concerted effort’ to limit the number of manufacturers allowed to make ...

Tags: Marketing and Sponsorship, IMG, Collegiate Licensing Co.

Li Na Signs Three-Year Deal With Mercedes

Mercedes-Benz plans to announce Sunday that it has signed French Open champion Li Na to a three-year endorsement contract. The deal is the first major one for the Chinese star since she earlier this month became the first person from her country to win a Grand Slam tournament. The deal is scheduled ...

Tags: Marketing and Sponsorship, Mercedes Benz

RBC To Title Sponsor PGA Tour's Heritage

RBC has struck a five-year deal with the PGA Tour to be the title sponsor of The Heritage in Hilton Head, S.C. The tournament was played without a title sponsor this year after Verizon chose not to renew its entitlement. An announcement on RBC's new deal is expected this afternoon. RBC and the Tour ...

Tags: Marketing and Sponsorship, PGA Tour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug