Featured Story

Tweet Pic Of The Day....

Published in SportsBusiness Daily on 07 / 31 / 14

N.Y. Daily News cartoonist Ed Murawinski posted this image featuring a caricature of Jets coach Rex Ryan to promote the Aug. 5 launch of his new website, which will sell signed prints of his work.

Read More

More Stories

04/28/11
Marketplace Roundup

The TAIPEI TIMES reported world No. 1 female golfer Yani Tseng Tuesday "signed a sponsorship agreement with the Beijing-based Reignwood Group." Terms were not disclosed, but reports have speculated that Tseng will receive US$500,000-600,000 "a year under the two-year deal." The deal "requires Yani T ...

Tags: Marketing and Sponsorship

04/27/11
EA Sports' Moore Thrilled With "Madden" Fan Vote

The cover athlete for EA Sports' "Madden NFL 12" video game will be announced today on ESPN2's "SportsNation," and EA Sports President Peter Moore yesterday in a chat with fans ahead of the announcement said having fans vote for the cover athlete this year was "certainly a great experiment and we're ...

Tags: EA Sports, Marketing and Sponsorship, Football

04/27/11
Medallion Financial Launching Sports Group

Less than six months after acquiring a major stake in Richard Petty Motorsports (RPM), Medallion Financial is launching a sports group that will sell inventory and advertising for RPM, more than 160 minor league baseball teams and more than 10,000 taxicabs. Medallion is a taxicab lending a ...

Tags: Marketing and Sponsorship

04/27/11
Wells Fargo Ramps Up Branding Of PGA Tour Event

Wells Fargo will be “ramping up its name recognition and its client entertainment” at this year's PGA Tour stop at Quail Hollow Club “after two years of keeping its brand off the former Wachovia Championship,” according to a front-page piece by Rick Rothacker of the CHARLOTTE OBSERVER. The bank will ...

Tags: Marketing and Sponsorship, Wells Fargo, PGA Tour, Golf

04/27/11
Marketplace Roundup

In India, Sharma & Rao reported Nike “has renewed its contract with the Board of Control for Cricket in India to be the official kit sponsor of the Indian cricket team and the new deal is said to be pegged at approximately” US$60.6M. Nike will also “be the official licencee for apparel merchandi ...

Tags: Marketing and Sponsorship

04/26/11
Second Madden Cover Would Mean More To Vick

Eagles QB Michael Vick and Browns RB Peyton Hillis are facing off in the final vote to determine the cover athlete of EA Sports' "Madden NFL 12," and if Vick wins, “his face will find a home next to televisions and gaming consoles all around the world,” according to John Gonzalez of the PHILADELPHIA ...

Tags: Marketing and Sponsorship, Philadelphia Eagles, EA Sports, Football

04/26/11
Heritage Denies Report Of RBC Title Sponsorship

PGA Tour The Heritage organizers yesterday “denied a report” that RBC “is ‘close’ to signing a four-year deal to sponsor the golf tournament,” according to Josh McCann of the Hilton Head ISLAND PACKET. Tournament Dir Steve Wilmot said that RBC “has been a prospective sponsor, but he urged people not ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

04/26/11
United Healthcare Sponsors Revolution Kit

The MLS Revolution have signed a multiyear deal with United Healthcare to become the team’s first-ever jersey sponsor. The team and medical insurance provider announced the partnership at an informal press conference Friday at Gillette Stadium alongside 1,000 local youth players, ...

Tags: Marketing and Sponsorship, New England Revolution

04/26/11
Keen Launches "Recess Is Back" Campaign

Portland-based footwear brand Keen recently launched its "Recess Is Back" campaign, an “initiative the company is counting on lasting not only this spring and summer but for years,” according to Allan Brettman of the Portland OREGONIAN. The company is “partnering with several of its national retail ...

Tags: Marketing and Sponsorship

04/26/11
Can Rays' Sam Fuld Excel As Marketer?

Rays LF Sam Fuld in fewer than 25 games with the franchise "has already become a crowd favorite and trending Twitter topic," though it remains to be seen whether Fuld can "transform that into sports marketing gold," according to Jeff Harrington of the the ST. PETERSBURG TIMES. The Rays are "issuing ...

Tags: Marketing and Sponsorship, Tampa Bay Rays

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug