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Published in SportsBusiness Daily on 03 / 02 / 15

Honestly the draft lottery is the most broken thing in the NHL. League is so hard for parity they're sacrificing quality of product. — Travis Yost (@travisyost) March 2, 2015 Players Association meeting today: #CBA2016 #Contracts #PaceOfPlay #InstantReplay @MLB_PLAYERS ...

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Bautista On Video Game Cover In Canada

Blue Jays RF Jose Bautista, who has led the AL in home runs the past two years, will appear on the cover of the Canadian version of Sony’s "MLB 12: The Show." Bautista did a shoot Monday in N.Y. for the video game, scheduled to be released March 6. Red Sox 1B Adrian Gonzalez will be on the cov ...

Tags: Marketing and Sponsorship

Marketplace Roundup

PRO FOOTBALL TALK's Mike Florio wrote Nike’s new NFL jerseys “will look the same" as the current Reebok jerseys "barring any changes that would be made in the ordinary course of changing jerseys.” A Nike exec said in October '10 that the company “plans on ‘changing the ...

Tags: Marketing and Sponsorship

NASCAR Owners Optimistic About Sponsorships

NASCAR team owners yesterday expressed optimism that the economy is improving and pointed to new sponsorships and recent renewals as evidence that better days lie ahead for Sprint Cup teams. Stewart-Haas Racing has signed three new sponsors in the last six months, bringing on Quicken Loans, Outback ...

Tags: NASCAR, Marketing and Sponsorship

Patrick To Forgo Indy 500, Race In Coca-Cola 600

Danica Patrick yesterday announced she will skip the Indianapolis 500 and run the NASCAR Sprint Cup Series Coca-Cola 600 over Memorial Day weekend. The decision was made largely because she wants to focus on NASCAR this season. However, Patrick, who made the announcement during yesterday's NASC ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

Retailers Win With NFL Championship Gear Sales

NFL Giants fans "snapped up T-shirts, hats and other merchandise proclaiming the team's NFC championship, in some cases minutes after the G-Men defeated the San Francisco 49ers to earn their fifth trip to the Super Bowl," according to Kathleen Lynn of the Bergen RECORD. N.Y.-based Modell's Sporting ...

Tags: Marketing and Sponsorship

New Era Releasing NFL-Licensed Caps This Week

New Era's five-year NFL rights deal does not officially begin until April, but the Buffalo-based cap maker has its first NFL-licensed products in more than a decade at U.S. retail this week. Pro Bowl caps, priced at $28 for the 3930 model and $35 for the fitted 5950 cap, are being sold this week at ...

Tags: Marketing and Sponsorship, New Era

Athletes To Star In Bridgestone Tires Ads

Spurs F Tim Duncan and Suns G Steve Nash will star in one of Bridgestone Tires' ads scheduled to air during NBC’s broadcast of Super Bowl XLVI, while another spot includes Pro Football HOFers Troy Aikman and Deion Sanders. The ads from The Richards Group, Dallas, continue to showcase the tire ...

Tags: Marketing and Sponsorship, Audi, Volkswagen of America

Fox Has Nearly Sold Out UFC Broadcast

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Tags: Marketing and Sponsorship, UFC, Fox

Quaker Oats Eyeing Soccer Moms With Fire Deal

The MLS Fire last week announced the club had signed Quaker Oats as its new jersey sponsor , and a big push behind the company’s first signature North American sports partnership was an effort to reach soccer moms. Quaker Dir of Communications Candace Mueller-Medina noted moms are t ...

Tags: Marketing and Sponsorship, Chicago Fire, Quaker Oats

New Callaway Ads Launch This Weekend

Callaway Golf's new marketing campaign that entertainer Justin Timberlake helped craft "tees off this weekend," timed to coincide with the Farmers Insurance Open, according to Suzanne Vranica of the WALL STREET JOURNAL. The marketing effort features golfers such as Phil Mickelson and Annika Sorensta ...

Tags: Marketing and Sponsorship, Callaway Golf, PGA Tour, Cobra Golf Inc., Adams Golf Inc., Puma

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