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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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LOCOG officials have said that they will “investigate whether Honda’s latest digital campaign, fronted by four Olympic hopefuls, has breached Olympic rules on advertising, a claim denied by the car maker,” according to Loulla-Mae Eleftheriou-Smith of MARKETINGMAGAZINE.co.uk. Honda ...

Tags: Honda, BMW Inc., Marketing and Sponsorship

Canucks' Sedin Twins Yet To Capitalize Off-Ice

Canucks C Henrik Sedin and his twin brother, LW Daniel, "have flown under the radar compared with many other NHL stars" because of their "disengaged personalities and by playing in a small media market," according to Gerald Narciso of the N.Y. TIMES. Each has won an NHL scoring title in the last two ...

Tags: Marketing and Sponsorship, Hockey, Vancouver Canucks, Boston Bruins

adidas Has Big Plans For Derrick Rose

After winning the NBA MVP award in just his third season, Bulls G Derrick Rose has “suddenly found himself one of the league’s most marketable stars,” according to Joel Brigham of HOOPSWORLD.com. Rose has become the "golden boy for adidas Global Basketball." He has “his ...

Tags: Adidas, Marketing and Sponsorship

Northwestern Mutual Signs Golfer Mark Wilson

Mark Wilson, a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northwes ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In L.A., Meg James reports despite “sour economic news and declining ratings, the major broadcast networks garnered substantial rate increases for commercial time sold for their upcoming TV season.” ABC, CBS and NBC on Thursday said that they “had completed their advanced advertisi ...

Tags: Marketing and Sponsorship

Subway, Klondike Sponsor Grantland Launch

ESPN and Bill Simmons launched Grantland.com yesterday with Subway and Klondike as the site's two presenting sponsors, and Simmons expects to have “three more clients, including a luxury auto brand, signed by the end of the month,” according to Anthony Crupi of ADWEEK. Simmons, Grantlan ...

Tags: Marketing and Sponsorship, ESPN, Subway, Unilever

A-Rod Endorses Vita Coco, Invests In Competitor

Coconut water brand Vito Coco announced yesterday that it has signed Alex Rodriguez to an endorsement deal , but officials with rival Zico claim that the Yankees 3B "is an investor in their company," according to Darren Rovell of CNBC.com. Zico CEO Mark Rampolla said that he "was surprised when he ...

Tags: Marketing and Sponsorship, New York Yankees

EA Sports Could Lose Big With Canceled Season

The NFL lockout is now in its 90th day , and EA Sports “is forecasting a potential $80 million loss if the season is killed,” according to Bloomberg TV’s Deirdre Bolton. Bloomberg TV’s Michele Steele said EA Sports "could see a big chunk of its top line just vaporize from th ...

Tags: Marketing and Sponsorship, EA Sports

Marketplace Roundup

Queens Park Rangers is "parting company with shirt sponsor Gulf Air after three years, and is on the hunt for a replacement commercial partner to leverage its promotion" to the EPL. Sources said that the club is "in talks with a number of prospective new sponsors about a multimillion-pound deal." Gu ...

Tags: Marketing and Sponsorship

Castroneves Opens Door To More Endorsements

Izod IndyCar Series driver Helio Castroneves is “starting to navigate his path as a product endorser,” according to Gary Graves of USA TODAY. In May, Castroneves “began appearing in a series of broadcast, print and online ads for Shell and Pennzoil,” co-sponsors of his Team ...

Tags: IndyCar, Marketing and Sponsorship

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