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Last Chance To Enter SBD/SBJ's Annual Super Bowl Bowl Pick 'Em

Published in SportsBusiness Daily on 01 / 30 / 15

With the Patriots and Seahawks set to meet in Glendale for Super Bowl XLIX on Sunday, SportsBusiness Daily 's and SportsBusiness Journal 's annual Super Bowl pick 'em contest is open. Test your prognostication skills against those of your fellow subscribers. Those who best predict the game'...

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Marketplace Roundup

In Green Bay, Richard Ryman reports Wisconsin-based Prevea Health has signed Packers QB Aaron Rodgers to a multiyear endorsement deal. Prevea will use Rodgers' name and likeness "in its health and wellness campaigns." Prevea President & CEO Ashok Rai said that "some personal appearances also wil ...

Tags: Marketing and Sponsorship

Sony Ericsson To End WTA Tour Sponsorship

Sony Ericsson is "ending its sponsorship of the WTA tour at the end of the 2012 season," according to the AP. Sony Ericsson "became the title sponsor of the women’s tennis tour in 2005 under a six-year, $88 million deal." Although the contract "was extended through the end of 2012, the mobile ...

Tags: Marketing and Sponsorship

TNT's "NBA Forever" Promo Drawing Rave Reviews

TNT debuted its "NBA Forever" promo that melds "past NBA legends in photos and footage with contemporary stars" before the Celtics-Knicks game Sunday, and if it is "not the greatest commercial in the history of the NBA, I've forgotten anything better," according to Chad Finn of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship, TBS/TNT, NBA

Marketplace Roundup

Kodak and the PGA Tour Friday announced an extension of their marketing partnership through ’16. The partnership beginning next year will be structured around Kodak’s strategic focus on its business-to-business segments and will put greater emphasis on client hospitality and enterta ...

Tags: Marketing and Sponsorship, PGA Tour

PepsiCo To Have Two Super Bowl Ads

PepsiCo announced Wednesday that Pepsi will return to the Super Bowl in '12 with two commercials during NBC's coverage of the game Feb. 5. The two ads include a spot featuring the winner of this season's "The X Factor." Pepsi will complement the TV ads with activation that includes digital and r ...

Tags: Marketing and Sponsorship, PepsiCo, NBC

Allmendinger To Drive No. 22 Cup Ride

Penske Racing Wednesday announced that AJ Allmendinger "will leave Richard Petty Motorsports to drive the No. 22 Shell-Pennzoil Dodge" in '12, according to Jay Pfeifer of SCENEDAILY.com. Allmendinger "will replace Kurt Busch, who parted ways with Penske Racing after the 2011 season." Allmendinger "w ...

Tags: NASCAR, Marketing and Sponsorship

Umbro Says It Supports John Terry

Umbro is "standing behind" EPL club Chelsea D John Terry "for the moment despite the England captain facing criminal charges for alleged racist abuse" of EPL club Queen Park Rangers D Anton Ferdinand, according to Russell Parsons of MARKETING WEEK. Terry "denies the charges and has vowed t ...

Tags: Marketing and Sponsorship, Umbro

Ontario Company Hopes To Sign NHL Goalies

NHL Jets G Chris Mason is about to give Ontario-based goalie equipment maker Brian's Custom Sport a "huge boost that could make it a trendsetter across the NHL," according to Paul Waldie of the GLOBE & MAIL. Brian's has created a "takeoff on the Jets' logo." The logo is "split in half ...

Tags: Marketing and Sponsorship, NHL

Heat Sign Deal With Chinese Beer Tsingtao

The Heat yesterday announced a multiyear marketing partnership with Chinese beer company Tsingtao, but it is "clear the agreement with Tsingtao ... is much more than another sponsor putting its name on signs at AmericanAirlines Arena,” according to Craig Davis of the South Florida SUN-SEN ...

Tags: Marketing and Sponsorship, Miami Heat, Basketball

Li-Ning Eyes Growth In U.S. Market

Chinese sports brand Li-Ning is "making a second pass at the U.S. market and for now their strategy is branded e-commerce," according to AD AGE. The company's "first English-language consumer website" launched Monday, and it has "already picked up some popular U.S. e-commerce tactics, like free holi ...

Tags: Marketing and Sponsorship, Li Ning

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