Featured Story

Target Signs Multiyear Deals To Become MLS Partner, Minnesota United Jersey Sponsor

Published in SportsBusiness Daily on 01 / 19 / 17

Target has signed a multiyear deal with MLS to become an official partner of the league in what the Minnesota-based retailer is calling its largest-ever push into team sports. The company also has signed a multiyear deal with expansion club Minnesota United to put its bullseye logo on the front of t...

Read More

Tags: Marketing and Sponsorship, Target, MLS

More Stories

PGA Names Samsung Official Patron

The PGA of America yesterday named Samsung an official patron, announcing a three-year partnership that spans the PGA Championship and Ryder Cup through '16. Samsung and the PGA of America will work to develop multi-screen, second-screen and other interactive experiences for fans. The initial focus ...

Tags: Marketing and Sponsorship, PGA of America, Samsung

More Than Six Automakers To Run Super Bowl Ads

More than a half-dozen automakers are "expected to showcase their newest vehicles come February in Super Bowl ads," according to Melissa Burden of the DETROIT NEWS. GM, Hyundai, Kia, Volkswagen, Toyota, Audi and Jaguar have all "announced plans to run commercials during Super Bowl XLVIII." GM CMO/Gl ...

Tags: Marketing and Sponsorship, Super Bowl

NAPA To Sponsor Chase Elliott In Nationwide Series

JR Motorsports yesterday announced that NAPA Auto Parts will be the full-season, primary sponsor of 18-year-old Chase Elliott, who will "run full time this season in the Nationwide Series" driving the No. 9 car "made famous by his father," former NASCAR Sprint Cup Series champion Bill Elliott, accor ...

Tags: Marketing and Sponsorship, NASCAR, NAPA

Crosby No. 1 In NHL Online Jersey Sales

The NHL yesterday released the top 20 most-popular jerseys on Shop.NHL.com for '13, and Penguins C Sidney Crosby "tops the list," according to Brian Stubits of CBSSPORTS.com. The list includes "sales from the NHL shop, not from other outlets or even the individual teams," which "might explain" why ...

Tags: NHL, Marketing and Sponsorship

"Bronx Bombers" Ads Feature Yanks, MLB Logos

Producers of a new Off Broadway play about the Yankees titled "Bronx Bombers" said that they have formed partnerships with the team and MLB to "enable the production not only to outfit actors in authentic pinstripe uniforms, but also to use team and league logos in advertising -- a first," accordi ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

Sponsors Could See Bump From Buying Tix

Several Cincinnati-based branding experts indicated that despite the fact the Bengals lost their Wild Card game against the Chargers, Procter & Gamble and Kroger, who bought thousands of tickets to ensure the game was not blacked out locally by the NFL, “walked away as winners,” acco ...

Tags: Marketing and Sponsorship

H&M In Super Bowl For 2nd Straight Year

Clothing retailer H&M announced that it is returning to the Super Bowl with a new David Beckham Bodywear campaign. The company will unveil a 30-second Beckham TV spot during the second quarter of the game featuring new technology allowing viewers with select Samsung Smart TVs to buy pieces from ...

Tags: Marketing and Sponsorship, Super Bowl

P&G Sets Modest Sales Target For Sochi

Procter & Gamble today launched its main ad campaign for the Sochi Games, "seeking a more modest return than from" the '12 London Games, according to Keith Weir of REUTERS. The company estimated that the London Games gave it a $500M sales boost, but is "targeting around a third of that figure" f ...

Tags: Marketing and Sponsorship, Procter and Gamble

UA Hopes To Capitalize On Olympic Exposure

Under Armour officials said that the brand's sponsorships of two U.S. teams and another from Canada at the Sochi Games could "pay off ... in stronger sales and profits," thanks to "the greatest exposure yet for Under Armour at any winter games," according to Lorraine Mirabella of the Baltimore SUN. ...

Tags: Under Armour, Marketing and Sponsorship

Vijay Singh Inks Multiyear Deal With Hopkins Golf

Hopkins Golf on Friday announced that golfer Vijay Singh "has signed a multi-year endorsement contract" with the company that will see him "wear a Hopkins Golf logo on his visor or hat, carry a Hopkins Golf staff bag and play the company's wedges," according to GOLFCHANNEL.com. The move to Hopkins " ...

Tags: Marketing and Sponsorship, Golf, Callaway Golf, TaylorMade Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug