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Browns Sign Multiyear Deal With Fifth Third To Become Team's Second Bank Sponsor

Published in SportsBusiness Daily on 09 / 22 / 17

The Browns have reached a multiyear agreement with Cincinnati-based Fifth Third Bank to be the team's retail bank, completing a two-bank sponsorship approach it sought after cutting ties with PNC Bank in February. Cleveland-based KeyBank in June signed a long-term partnership to be the Browns' offic...

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Tags: Marketing and Sponsorship, Cleveland Browns

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Ford Field Gets Title Sponsor For Bowl Game

The Lions yesterday announced a multiyear deal with Michigan-based Quick Lane Tire & Auto Center to serve as the title sponsor for the new college football bowl game at Ford Field. This year's game, which pits the ACC against the Big Ten, takes place Dec. 26 at 4:30pm ET. The Lions join the Texa ...

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Mazda Inks Deal With Competitor Group

Competitor Group, which owns the Rock 'n' Roll Marathon Series, has "signed a deal with Mazda, making the auto manufacturer an official partner for all North American races," according to Fred Dreier in this week's SPORTSBUSINESS JOURNAL. The deal is valued in the "mid-to-high six-figure range ...

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Serves & Volleys

In N.Y., Filip Bondy writes tennis player Eugenie Bouchard "must be very, very careful" during the U.S. Open because her handlers "are dressing her in skin-tight tennis dresses that appear exceedingly uncomfortable in the baking sun of Flushing Meadows." Bouchard "is already the attractive face of w ...

Tags: Marketing and Sponsorship

McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

Cowboys, Hublot Unveil Limited Edition Watches

The Cowboys yesterday announced a "partnership with Swiss watch brand Hublot to create three luxury timepieces," according to Michael Solomon of FORBES. Hublot has had "success designing watches" for several soccer teams, including Bundesliga club FC Bayern Munich and Ligue 1 club Paris Saint-Germai ...

Tags: Marketing and Sponsorship, Dallas Cowboys, NFL

U.S. Open Sponsors Go Digital With Activations

The U.S. Open began yesterday in N.Y., and several sponsors are reaching out to tennis fans through "on-site digital activations," according to Lauren Johnson of ADWEEK. Champagne producer Moët & Chandon's sponsorship "gives its long-term social #MoetMoment campaign a physical presence."&nb ...

Tags: USTA, Mercedes Benz, American Express, Marketing and Sponsorship

UA Alters Approach To Women's Activewear

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Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

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Tags: Marketing and Sponsorship

Stan Wawrinka Re-Signs With Yonex

Yonex has agreed to re-sign tennis player Stan Wawrinka to a deal that is the "most lucrative contract in the Japanese company’s history," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. A source said that the agreement "covers sneakers, apparel and racket," stretches through '18 and wil ...

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H&M-Designed Wardrobe To Draw Attention

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Tags: Marketing and Sponsorship, USTA, ATP, WTA

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