Featured Story

Serena Draws Praise For Nike Outfit At Wimbledon; Other Players Aren't So Lucky

Published in SportsBusiness Daily on 06 / 29 / 16

Serena Williams' outfit yesterday "stole the show" during her first-round match at Wimbledon, as she "emerged in a high-collared dress with a tight bodice that flowed into a pleated skirt," according to Chris Chase of FOXSPORTS.com. Williams' look was a "nice coup for Nike, which entered Wimble...

Read More

Tags: Marketing and Sponsorship, Wimbledon, Nike

More Stories

Panini Signs 12 Top NBA Draft Prospects

Panini America has signed a dozen likely first-round picks in tonight's NBA Draft. New to the fold for the league’s exclusive trading-card rightsholder are potential No. 1 overall pick, Kentucky C Nerlens Noel, along with fellow top prospects Kansas G Ben McLemore, Georgetown F Otto Porter Jr. ...

Tags: Marketing and Sponsorship, Panini, NBA

NASCAR Slots To Appear Nationwide

Bally Technologies is “rolling out its NASCAR slot machines throughout the U.S. starting this week,” according to Howard Stutz of the LAS VEGAS REVIEW-JOURNAL. The games were “unveiled last fall at the Global Gaming Expo in Las Vegas and have been available only at casinos operated ...

Tags: Marketing and Sponsorship, NASCAR

Court Denies EA Motion In Hart Suit

The Third Circuit Court of Appeals yesterday turned down a motion from EA to have the full court hear its appeals of a recent adverse ruling in favor of former Rutgers QB Ryan Hart suing over the alleged improper use of his image. A three-judge panel last month overturned a lower court decision dism ...

Tags: Marketing and Sponsorship, Electronic Arts, NCAA

Marketplace Roundup

The Outback Bowl yesterday announced that title sponsor Outback Steakhouse has agreed to renew its deal with the game for six additional years through '20. The new contract, which begins after the '14 game, will extend the Tampa-based company's sponsorship to a total of 25 years, the longest bowl ga ...

Tags: Marketing and Sponsorship

Wimbledon Asks Federer To Change Shoes

Wimbledon officials have "demanded" Roger Federer "changes his grass court tennis shoes," according to Mike Dickson of the London DAILY MAIL. Federer's orange-soled shoes "contravene strict rules about players being clad from head to toe in gear that has to be almost totally white." His '13 Wimbledo ...

Tags: Marketing and Sponsorship, Wimbledon

LeBron Takes Unique Marketing Approach

Prior to Heat F LeBron James winning his second NBA championship, his marketing reps "completely redefined the dynamic between a sponsor and celebrity endorser, at least in the realm of the iconic athlete," according to Michael Wilbon of ESPN.com. The perception in "some quarters is that he had ...

Tags: Marketing and Sponsorship

Blackhawks Championship Merch Selling Fast

Chicago sporting goods stores started stocking Blackhawks gear "right after" the team's Stanley Cup-clinching victory over the Bruins on Monday night, and many stores "reopened later that night so fans could taste victory for themselves," according to Peter Timotijevic of the Illinois DAILY HERALD. ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

Watson Signs New Deal With Transamerica

Wasserman Media Golf wasted little time after signing eight-time major winner Tom Watson to represent his sales and marketing in striking its first deal. The agency has secured a sponsorship from Transamerica, and Watson beginning today at the Champions Tour Constellation Senior Players Champio ...

Tags: Golf, Marketing and Sponsorship

Nebraska Unveils Black Adidas Jerseys

The Univ. of Nebraska and adidas yesterday "unveiled the alternative TECHFIT football uniform the Huskers will wear Sept. 14 when they play UCLA at Memorial Stadium for adidas’ annual 'Unrivaled Game,'" according to Steven Sipple of the Lincoln JOURNAL STAR. The uniform includes black jerseys ...

Tags: Marketing and Sponsorship, Adidas

Adidas Inks Canadian Olympic Team Deal

adidas Canada and the Canadian Olympic team yesterday announced a four-year partnership making adidas the official high performance apparel and footwear supplier for the Canadian Olympic Team. Sport Chek, owned by Canadian Tire, has been named as the lead retail partner that will carry the entire ad ...

Tags: Marketing and Sponsorship, Adidas, Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug