Featured Story

Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

Read More

More Stories

Wozniacki Continues To Draw Sponsors' Attention

When Caroline Wozniacki takes the court tomorrow for her opening-round match at Wimbledon, she will be sporting a new logo for Sony Ericsson on her dress that represents the latest sponsorship the top-ranked player has signed. Wozniacki earlier this month renewed her deal with the London-based elect ...

Tags: Marketing and Sponsorship

Murray Begins Wimbledon With Open Spot On Shirt

Andy Murray begins Wimbledon “with a vacant space on his shirt available for multi-million pound sponsors,” according to Charles Sale of the London DAILY MAIL. Murray’s sponsorship with Highland Spring expired  at the end of last year and his reps at XIX Entertainment&nb ...

Tags: Marketing and Sponsorship, Tennis

Venus Turns Heads At Wimbledon For Dress

Venus Williams won her first-round Wimbledon match today 6-3 6-1 over Akgul Amanmuradova, and Williams “wore a tennis dress with a V neck in front and an upside-down V opening in back,” according to John Martin of NYTIMES.com ( 6/20 ). ESPN’s Pam Shriver, who served as a courtside ...

Tags: Marketing and Sponsorship

Duck Boat Sponsors Help Pay For Bruins Parade

The Bruins on Saturday held their Stanley Cup championship parade, and major corporations “ponied up $50,000 apiece to get their brands on the flotilla of duck boats carrying” Bruins players, according to Greg Turner of the BOSTON HERALD. Boston Arts, Tourism & Special Events Acting ...

Tags: Marketing and Sponsorship, Boston Bruins

Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass noted Roush Fenway Racing’s contract with Aflac, primary sponsor of RFR’s No. 99 Sprint Cup Series Ford driven by Carl Edwards, “expires after this season,” and it “is possible” Aflac could follow Edwards to a new team if he lea ...

Tags: Marketing and Sponsorship

Bruins Stars Drawing Interest From Sponsors

Advertising execs believe that Bruins players are "likely to score marketing gold after winning the Stanley Cup," according to Allison Knothe of the BOSTON GLOBE. Dunkin' Donuts "wants to add" Bruins G Tim Thomas, the MVP of the Stanley Cup Playoffs, "to its roster of sports pitchmen, which already ...

Tags: Marketing and Sponsorship, Boston Bruins, Hockey

Hilton Head TV Ad Buy Helps Save Heritage

The Hilton Head Island Town Council voted 6-0 Thursday to "approve a five-year, $3.2 million deal to buy TV advertising spots" in an effort to  help secure RBC's and Boeing's sponsorships of the PGA Tour's Heritage, according to Tom Barton of the Hilton Head ISLAND PACKET. The deal w ...

Tags: Golf, PGA Tour, Marketing and Sponsorship, Boeing Co.

Love III, Simpson Draw Looks For Polo Pants

Golfers Webb Simpson and Davis Love III drew some reactions for their "conspicuous attire" during Thursday's first round of the U.S. Open, but they "simply were following some gentle nudging from clothing sponsor Polo," according to Gene Wang of the WASHINGTON POST. Simpson wore a lime green s ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

Study: Youth Spending More On Golf

American Express released a report Friday that showed the 18-29 demo increased its spending on golf by 27% from '07-11. All other age groups decreased their spending during this period. The data is in the new U.S. Business & Consumer Golf Spending report from AmEx. The biggest hit came from seni ...

Tags: Marketing and Sponsorship, American Express, Golf

BMW Launches Team USA Promo

Team USA sponsor BMW Thursday rolled out a national promotion designed to drive consumers to dealerships to test drive cars. The "BMW Drive for Team USA" program will see the company's North America division donate $10 to Team USA for each person who test drives a car at one of 276 dealerships. The ...

Tags: Marketing and Sponsorship, BMW Inc.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug