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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/14/11
Via Rail Latest To Raise Concerns To NHL

Via Rail, a longtime sponsor of the Canadiens and Senators, on Friday "shot off a letter to NHL commissioner Gary Bettman complaining that the league's 'quick and ineffective ruling on the Pacioretty/Chara incident  of last Tuesday is totally unacceptable,'" according to Simon Houpt of the GLOBE &a ...

Tags: Marketing and Sponsorship

03/11/11
Bettman Unfazed By Air Canada's Threat

NHL Commissioner Gary Bettman is "unfazed by Air Canada's threat to take its millions in NHL sponsorship elsewhere," and he "warned teams might choose to fly with another airline," according to Paul Koring of the GLOBE & MAIL. Bettman, when asked if he took Air Canada's "threat to pull sponsorsh ...

Tags: Marketing and Sponsorship, NHL

03/11/11
Citi Signs Deal With NBC, USOC For '12 Games

NBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the ’12 U.S. Olympic team. Citi plans to use the partnership to promote its 200th anniver ...

Tags: Marketing and Sponsorship, USOC, NBC, Citibank

03/11/11
Firestone Staying In IndyCar Series Through '13

The Izod IndyCar Series and Firestone Friday agreed to a two-year extension of their partnership. The agreement, which will see Firestone continue to provide tires through '13, ends several months of concern that the Tennessee-based company would end its support . Doing so would have left IndyCar s ...

Tags: Marketing and Sponsorship, IndyCar, Firestone Inc.

03/11/11
Garnett Signs Deal With Coconut Water Brand Zico

Coconut water brand Zico has signed Celtics F Kevin Garnett "as an endorser in a deal that will pay him both cash and give him an undisclosed equity stake in the company," according to Darren Rovell of CNBC.com. Some observers "might be skeptical given that Garnett had a deal with Gatorade up until ...

Tags: Marketing and Sponsorship

03/11/11
Under Armour Plans Retail Outlet At HQs

Under Armour is "planning to build a 25,000-square-foot retail store" at its HQs in the Tide Point business park in Baltimore now that the company "has reached a deal to buy" the complex, according to Daniel Sernovitz of the BALTIMORE BUSINESS JOURNAL. Under Armour Exec VP/Business Development J. Sc ...

Tags: Under Armour, Marketing and Sponsorship

03/11/11
Three60 Gear Producing High-Res Shirts For MLB, NBA

Apparel company A & E Group President and former MLB Cardinals VP/Community Outreach Tim Hanser last year "returned to his baseball roots by launching a new division, Three60 Gear, which features shirts with high-resolution images of sports figures on the front and back," according to Lisa Brown ...

Tags: Marketing and Sponsorship

03/11/11
Marketplace Roundup

Domino's Pizza announced that it has become the official pizza of the NCAA and several of its 23 Division I national championships. Domino's is teaming with Coca-Cola, Turner Sports and CBS Sports in a multiyear partnership, marking the first time the QSR has partnered nationally with collegiat ...

Tags: Marketing and Sponsorship

03/10/11
NBC, USOC Signs Citi To Deal For London Games

NBC and the USOC have signed Citi as an official advertiser and sponsor for the ‘12 London Games. Sources valued the media-driven deal at $30M. The bank will be the official bank partner of the network and the ’12 U.S. Olympic team. Citi plans to use the partnership to promote its 200 ...

Tags: Marketing and Sponsorship, NBC, USOC, Citibank

03/10/11
Air Canada Threatens To Withdraw From NHL

Air Canada, one of the NHL's "largest financial corporate backers, is threatening to withdraw its sponsorship if the league doesn't take 'immediate' and 'serious' action on headshots," according to Bruce Garrioch of the OTTAWA SUN. Air Canada Dir of Marketing & Communications Denis Vandal in a l ...

Tags: Air Canada, NHL, Hockey, Marketing and Sponsorship

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