Featured Story

Twitter Me This....

Published in SportsBusiness Daily on 03 / 02 / 15

Honestly the draft lottery is the most broken thing in the NHL. League is so hard for parity they're sacrificing quality of product. — Travis Yost (@travisyost) March 2, 2015 Players Association meeting today: #CBA2016 #Contracts #PaceOfPlay #InstantReplay @MLB_PLAYERS ...

Read More

More Stories

Judge Rules Against Athletes In NCAA Image Case

U.S. Magistrate Judge Nathanael Cousins in S.F. Tuesday “blocked an attempt by former NCAA athletes including Bill Russell, Ed O'Bannon, and Oscar Robertson to obtain ‘highly sensitive’ TV sports contracts and other documents pertaining to an ongoing class action lawsuit that ...

Tags: NCAA, Marketing and Sponsorship

Wheels & Deals

Subway announced that it has extended its deal with Roush Fenway Racing and NASCAR driver Carl Edwards. The QSR will expand its primary sponsorship of the Sprint Cup Series No. 99 Ford from three races in '11 to six races in '12, starting with the March 4 Subway Fresh Fit 500 in Phoenix. The multiye ...

Tags: Subway, Marketing and Sponsorship

Names & Faces

In Cincinnati, David Holthaus reports Gold Medal-winning U.S. swimmer Michael Phelps appeared in N.Y. yesterday to launch an ad campaign for Procter & Gamble's Head & Shoulders shampoo. P&G said yesterday that TV spots for the shampoo featuring Phelps will "begin at month’s end, pa ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The '16 Rio Organizing Committee (ROCOG) yesterday added Nissan as the fifth top-tier sponsor for the '16 Games and said that the automaker "will provide 4,500 vehicles to transport athletes, officials and journalists" during the event. Officials did not disclose financial details of the agreement, ...

Tags: Marketing and Sponsorship

Doritos, A-B Win Top Super Bowl Ads

The winner of the USA Today/Facebook Super Bowl Ad Meter was a spot "about a crafty grandma who slung a sling-wearing baby across the yard to snatch a bag of Doritos,” according to Horovitz, Petrecca & Strauss of USA TODAY. Placing a close second in the Ad Meter results “was A ...

Tags: Marketing and Sponsorship, Anheuser Busch

Beckham Discusses H&M Line, SB Ad

MLS Galaxy MF David Beckham Monday appeared on syndicated radio show “On Air with Ryan Seacrest” with host Ryan Seacrest to discuss his latest endorsement deal with H&M and his underwear line with the company. Beckham discussed the marketing surrounding his new line, which  ...

Tags: Marketing and Sponsorship

Umbro Distancing Itself From John Terry

EPL club Chelsea D John Terry was "left out" of Umbro's upcoming marketing amid allegations that he racially abused a Queens Park Rangers player during a game, according to John Reynolds of MARKETING magazine. An Umbro spokesperson declined to "discuss future campaigns" but confirmed Terry, who last ...

Tags: Marketing and Sponsorship, English Premier League, Umbro

British Olympians Could Be In Sponsor Row

Agents of prospective British Olympians sponsored by Nike have told the British Olympic Association that “their athletes would be in breach of contracts if they are forced to wear Team GB’s official ‘presentation outfit,’" which is sponsored by adidas, according to Jacquelin ...

Tags: Marketing and Sponsorship, Nike, Adidas

Bruins' Tyler Seguin Renews Dunkin' Sponsorship

Dunkin' Donuts announced Bruins RW Tyler Seguin has renewed his sponsorship deal with the company and "will serve as a brand spokesman through September of this year," according to Ira Kantor of the BOSTON HERALD. In honor of the renewal and Valentine's Day, Dunkin' Donuts will host a "Romance/Broma ...

Tags: Boston Bruins, Marketing and Sponsorship

Lawsuit: George Brett Falsely Pitching Necklaces

Lawyers are "seeking class-action status" for a lawsuit that claims Baseball HOFer George Brett "has been falsely advertising necklaces and bracelets as being able to help improve health and sports performance," according to Ryan Foley of the AP. A lawsuit filed Monday in federal court in Des Moine ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug