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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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07/11/11
College Hoops Teams To Sport LeBron/Nike Gear

The Univ. of Miami men's basketball team "will be sporting LeBron James-branded Nike gear this coming season thanks to a sponsorship deal with the Miami Heat superstar," according to sources cited by Steve Gorten of the South Florida SUN-SENTINEL. James will have similar deals with Ohio State ...

Tags: Marketing and Sponsorship, Nike

07/11/11
Visa Expects Spending Influx During Olympics

Visa today announced that it expects the U.K. to see a $1.2B influx in consumer spending during the seven weeks of the ‘12 Olympic and Paralympic Games. The consumer spending prediction is the biggest ever for a host country. Between the opening and closing ceremonies of the ‘12 London G ...

Tags: Marketing and Sponsorship, Visa

07/11/11
Marketplace Roundup

Steelers WR Hines Ward was arrested Saturday morning on a DUI charge, and Baker Street Advertising Exec VP & Exec Creative Dir Bob Dorfman said that the arrest “could taint Ward's image, particularly due to the timing.” Ward less than two months ago won ABC’s "Dancing With The ...

Tags: Marketing and Sponsorship

07/08/11
NHL, Molson Coors Appeal Sponsorship Ruling

Lawyers for the NHL and Molson Coors Thursday appeared at a hearing before the Court of Appeal for Ontario to appeal a “ruling which tossed out their $375-million North American sponsorship deal,” according to Josh Rubin of the TORONTO STAR. Molson Coors, Labatt and league attorney ...

Tags: NHL, Molson Breweries, Labatt Brewing, Coors Brewing Co., Marketing and Sponsorship

07/08/11
WSOP Adds Rules For Commercial Logos

The 42nd annual World Series of Poker main event begins Friday afternoon, and there are “a lot [fewer] logos for online poker sites such as PokerStars, Full Tilt Poker and Absolute Poker -- sites that shut down in April by the Justice Department,” according to Liz Benston of the LAS VEG ...

Tags: Marketing and Sponsorship

07/08/11
Names & Faces

Skechers Thursday announced that it has signed Patriots RB Danny Woodhead to a two-year endorsement deal. Woodhead will appear in a worldwide multiplatform marketing campaign for the Skechers Fitness footwear collection. The endorsement includes two product lines: the Resistance ProSpeed running sho ...

Tags: Marketing and Sponsorship

07/08/11
Marketplace Roundup

MLB Properties and Bayer HealthCare on Thursday formally announced an expansion of their sponsorship agreement involving both the Bayer Advanced Aspirin and One-A-Day brands. One-A-Day will remain the official multivitamin of the league, a designation it has held since ’08, while Bayer Ad ...

Tags: Marketing and Sponsorship

07/07/11
Marvel, Cowboys Team For Co-Branded Merch

Marvel Entertainment and the Cowboys yesterday announced an agreement that allows the team to license Marvel characters and to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and other Super Heroes. The Marvel/Cowboys collection for infants, kids, and ...

Tags: Marketing and Sponsorship, Marvel Comics, Dallas Cowboys

07/07/11
Amar'e Stoudemire Again Signs With Nike

Knicks F Amar’e Stoudemire posted a video on his  Twitter feed yesterday afternoon to announce that he has signed an extension of his shoe deal with Nike. Stoudemire, who has more than 326,000 followers on Twitter, has posted several messages in recent weeks about deciding on a shoe part ...

Tags: Nike, Marketing and Sponsorship, Basketball, New York Knicks

07/07/11
CFL Argos Sack Ad Campaign

The CFL Toronto Argonauts are “replacing a controversial ad for the team’s season home opener" after Toronto City Council member Michael Layton "complained it might be interpreted as encouraging domestic violence,” according to Tess Kalinowski of the TORONTO STAR. Posters appearing ...

Tags: Marketing and Sponsorship, CFL

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