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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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UPS Plans To Cut Back Backing Of No. 6 Cup Car

UPS plans to cut back dramatically on its support of Roush Fenway Racing’s No. 6 car driven by David Ragan in '12. Sources familiar with the company’s plan said it will drop its full-season primary sponsorship of the No. 6 car and sponsor four to eight races at RFR in '12.&nbs ...

Tags: UPS, NASCAR, Marketing and Sponsorship

Hendrick Keeps Earnhardt Jr. Through '17

Dale Earnhardt Jr. and Hendrick Motorsports have "agreed to a five-year contract extension that will keep the sport's most popular driver with the organization" through '17, according to Bob Pockrass of SCENEDAILY.com. Earnhardt and team Owner Rick Hendrick "had agreed to extend the deal months ...

Tags: Marketing and Sponsorship

FSN Seeing Strong College FBall Ad Sales

It's not just the national networks that are reaping the rewards from the scalding hot ad sales market for college football. On the local level, Fox Sports Net said it has almost no inventory left in at least two of the college conferences it sells. FSN is virtually sold out in its Big Ten Conferenc ...

Tags: Fox, Marketing and Sponsorship

TaxSlayer.com To Title Sponsor Gator Bowl

The Gator Bowl “has signed a three-year title sponsorship agreement with TaxSlayer.com, an internet tax service based in Augusta, Ga,” according to Garry Smits of the FLORIDA TIMES-UNION. The deal, in effect with this season’s matchup on Jan. 2 at EverBank Field, is “part of ...

Tags: Marketing and Sponsorship

Deutsche Bank's Tour Sponsorship TBD After '12

Deutsche Bank Americas CEO Seth Waugh said that he’d “like to see how this year’s tournament goes before deciding" whether the company will renew its title sponsorship of the annual PGA Tour event in Boston, according to Michael Whitmer of the BOSTON GLOBE. Deutsche Bank has title ...

Tags: PGA Tour, Marketing and Sponsorship

Marketplace Roundup

AD AGE’s Rich Thomaselli reported it “took less than two weeks” after the NFL lockout ended for CBS and Yahoo Sports “to sell all the online ad inventory around their fantasy football properties.” CBS Interactive Chief Client Officer David Morris “cut a three ...

Tags: Marketing and Sponsorship

Rodgers Tops NFL Jersey Sales

After winning Super Bowl XLV, Packers QB Aaron Rodgers and LB Clay Matthews had the top two-selling jerseys on NFLShop.com from April 1-Aug. 30. Rodgers, who owned the No. 2 best-selling jersey as of March, claims the top spot for the first time in his career. Steelers S Troy Polamalu dropped from ...

Tags: Marketing and Sponsorship, NFL

U.S. Open Marketing Notes

SI.com's Courtney Nguyen writes, "Now that all 256 players have debuted their new kits, I officially declare this year’s U.S. Open a complete fashion dud, veering on disaster." Nguyen continues, "I knew something was wrong the minute Maria Sharapova stepped out on court in an ill-fitting laven ...

Tags: Marketing and Sponsorship, U.S. Open

PGA Tour Debuting New Spots Featuring Stars

The PGA Tour will launch four new 30-second spots on Friday, each of which will run on NBC, CBS and Golf Channel through the next three weeks of the FedExCup playoffs. The spots are a collaboration between the Tour’s brand marketing department and its ad agency, Austin-based GSD&M. Stars ...

Tags: Marketing and Sponsorship, PGA Tour

Billie Jean King In New Arthritis Foundation Campaign

Watch The Clip The Arthritis Foundation and the USTA have announced a new campaign featuring tennis HOFer Billie Jean King that "urges people to take up exercise a ...

Tags: Marketing and Sponsorship, Tennis

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