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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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Oakland Teen Claims A's Stole T-Shirt Design

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NBC 95% Sold Out Of Super Bowl Inventory

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Tags: Marketing and Sponsorship, NBC, Super Bowl

Univ. Of Oregon Merch Flying Off Shelves

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Tags: Marketing and Sponsorship

Panini To Tackle College Trading-Card Market

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Tags: Marketing and Sponsorship, Panini

HOFer-Elect Biggio Signs Memorabilia Deal

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Tags: Marketing and Sponsorship, MLB, Houston Astros

Kane Had Top Jersey At NHL Store In '14

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Tags: Marketing and Sponsorship, NHL

Radwanska Adds Workday As Sponsor

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

A-B Previews Ads Set To Air During Super Bowl

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Tags: Marketing and Sponsorship, Super Bowl

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