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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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Sorenstam Building Business Empire

Annika Sorenstam has brought the “same single-minded focus to her life after golf” that defined her “relentless drive to excel” on the course, according to Alan Shipnuck of SI GOLF+. In the nearly three years since her retirement from the LPGA, Sorenstam has brought “z ...

Tags: LPGA, Golf, Marketing and Sponsorship

Wheels & Deals

  Watch Gordon in this Pepsi Max spot In L.A., Houston Mitchell reports NASCAR driver Jeff Gordon "stars in a new commercial" for Pepsi Max. Gordon, driver of the No. 24 Sprint Cup Series car sponsore ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, IndyCar

Marketplace Roundup

YAHOO SPORTS' Doug Farrar reported Lions DT Ndamukong Suh during the ongoing NFL lockout is spending time working for Subway, a brand he endorses. Suh said, “I’m running around on a part-time job with them, bringing avocados to the various restaurants in the Detroit area. It’s a l ...

Tags: Marketing and Sponsorship

Geico To Title Sponsor Chicago's Fall Cup Race

Geico has signed a "three-year deal to title sponsor Chicagoland Speedway’s fall NASCAR Sprint Cup Series race," the first race of the Chase for the Sprint Cup, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The agreement marks the "first time the company has ever done a title- ...

Tags: Marketing and Sponsorship, NASCAR, Geico

Merchandise Sales Impacted By NFL Lockout

There are signs that the NFL lockout may be coming to an end in the next several weeks, but it has already created a “negative impact on the sports merchandise sales industry,” according to Bryan Mullen of the Nashville TENNESSEAN. It is not helping Nashville-area stores that the officia ...

Tags: Marketing and Sponsorship, Tennessee Titans

Marketplace Roundup

  Watch The Spot The next Hewlett-Packard commercial to feature boxer Manny Pacquiao breaks July 9, and it has the fighter pitching HP’s TouchPad tablet, flipping through a series of achievements that show off various uses for the device. Pacquiao was attractive to HP in part b ...

Tags: Marketing and Sponsorship

GE Extends IOC TOP Sponsorship

GE today announced it has extended its IOC TOP sponsorship through '20 in a four-Games deal "worth hundreds of millions of dollars," according to the AP. Financial terms of the agreement were not announced, but TOP sponsorships "usually go for up to $100 million for four years." The announcemen ...

Tags: Marketing and Sponsorship, GE, IOC

Tiger Lands First Sponsor Since Scandal

Tiger Woods has signed a sponsorship deal with "Japanese pain relief brand Vantelin Kowa, his first endorsement deal since the scandal surrounding his personal life led to him being dropped by numerous brands," according to Ben Bold of MARKETING magazine. Vantelin Kowa "manufactures pain reliev ...

Tags: Marketing and Sponsorship, Golf

Crown Royal To End Deals With NASCAR, Roush

Crown Royal yesterday announced it will end its official sponsorships of NASCAR and Roush Fenway Racing's No. 17 Sprint Cup Series car after this season. The brand follows Jack Daniels, Jim Beam and others who have exited the sport, bringing an end to a six-year run that saw spirit brands ...

Tags: NASCAR, Motorsports, Marketing and Sponsorship

Barclays Extends Deal With PGA Tour

Barclays has "extended its current sponsorship deal with the PGA Tour to run" through '16, according to a source cited by Larry Dorman of the N.Y. TIMES. Barclays title sponsors the first tournament in the FedExCup playoffs ( N.Y. TIMES, 6/29 ). On Long Island, Roy & Herrmann report New York G ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

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