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Decision Day Nearing For Whether Monster Energy Wants To Renew NASCAR, SHR Deals

Published in SportsBusiness Daily on 08 / 16 / 17

Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through ’18....

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Tags: Marketing and Sponsorship, NASCAR

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3M To Sponsor Jeff Gordon's No. 24

See the listing for 3M Hendrick Motorsports yesterday announced that 3M has agreed to a three-year deal to sponsor the No. 24 NASCAR Sprint Cup Series Chevrolet driven by Jeff Gordon. 3M will be a primary sponsor in 11 races annually from '15-17, remaining an associate partner in all o ...

Tags: Marketing and Sponsorship, NASCAR, 3M

Sources: GM Relieved Stewart Sat Out

Stewart-Haas Racing was "in touch with GM officials" last Sunday as Chevy-sponsored Tony Stewart rethought his plan to race at the NASCAR Sprint Cup Series event at Watkins Glen Int'l, and the automaker "didn't demand that he pull out of the event but supported his decision to do so," according to T ...

Tags: Marketing and Sponsorship, NASCAR, General Motors

New Balance To Host Online Q&A In Stores

New Balance tomorrow will launch "mini red carpet events" at 50 specialty running stores to "show off a video experience that helps launch the new 880v4 athletic running shoe," according to Lauren Johnson of ADWEEK. Instead of "driving e-commerce sales, the events are meant to lure foot traffic ...

Tags: Marketing and Sponsorship, New Balance

Reds' Promo Paying Dividends For Pizza Chain

A free-pizza promotion based around strikeouts by Reds' pitchers at home games "has grown from a marketing scheme that seemed OK when it was introduced three seasons ago, to a full-blown phenomenon," according to Paul Daugherty of the CINCINNATI ENQUIRER. If a Reds pitcher strikes out 11 or more opp ...

Tags: Marketing and Sponsorship, Cincinnati Reds, MLB

Most Stewart-Haas Racing Sponsors Not Commenting

NASCAR team Stewart-Haas Racing yesterday said it is in "close communication" with its 17 official partners and sponsors, and most are "refraining from commenting beyond offering condolences to the family of Kevin Ward Jr.," according to Max Willens of AD AGE. A Bad Boy Buggies spokesperson said tha ...

Tags: Marketing and Sponsorship, NASCAR

Barbasol Title Sponsoring '15 PGA Tour Event

Barbasol will title sponsor a new PGA Tour event in '15 that will be played opposite the British Open. A four-year deal was announced yesterday for the Barbasol Championship, which will be played at the Robert Trent Jones Golf Trail at Grand National near Opelika, Ala. The tournament will take place ...

Tags: Marketing and Sponsorship, PGA Tour, Barbasol

Manning Brothers Star In DirecTV Ad

Giants QB Eli Manning and Broncos QB Peyton Manning, are "at it again, rapping for DirecTV and their new Fantasy Zone channel, which, you guessed it, is dedicated exclusively to fantasy football," according to Bernie Augustine of the N.Y. DAILY NEWS. Dressed like they "stole their clothes from ...

Tags: Marketing and Sponsorship, DirecTV, NFL

Toyota Pulls Superimposed Ads During 49ers Games

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Tags: Marketing and Sponsorship, San Francisco 49ers, Toyota, NFL

Aldridge Finds Endorsements Despite Small Market

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Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA, Nike

Marketplace Roundup

In New Jersey, Eliot Shorr-Parks noted Eagles RB LeSean McCoy is featured in a new ad for Bounce dryer sheets in which he "holds a fake press conference admitting to using PEDs -- 'Potential Enhancing Dryer Sheets.'" The spot "comes after McCoy tweeted out a video of him effortlessly throwing a ...

Tags: Marketing and Sponsorship

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