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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Man City Inks Nike Kit Deal

EPL club Manchester City has "cashed in on their emergence as a football powerhouse by striking a six-year kit deal with Nike," according to Mark Ogden of the London TELEGRAPH. Terms of the deal were not disclosed, but it could earn the team up to US$19.4M a year. The club "had secured a 10-year dea ...

Tags: Marketing and Sponsorship, English Premier League, Nike

Toyota Renews AMA Supercross Sponsorship

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. ...

Tags: Marketing and Sponsorship, Toyota

Mayweather's Business Model A Boon

Boxer Floyd Mayweather Jr. puts his perfect 42-0 record on the line Saturday night against Miguel Cotto, and when Mayweather “headlines a pay-per-view event he not only reaps the profits but covers the expenses,” including Cotto’s estimated $10M payout, according to Morgan Campbell ...

Tags: Boxing, Marketing and Sponsorship

Olympic Marketing Notes

In Daytona Beach, Brent Woronoff notes in the next three months leading up to the London Games, U.S. swimmer Ryan Lochte “will also be all over your television.” Lochte's latest sponsor, Nissan, this past week “went to Gainesville, where he lives and trains, for a photo shoot.&rdqu ...

Tags: Marketing and Sponsorship

Ram Truck Returns As Auto Partner For Derby

Ram Truck yesterday announced that for the third consecutive year it will serve as the the exclusive automotive partner and official truck of Churchill Downs and the Kentucky Derby. Ram also is launching TV, print and digital campaigns in conjunction with the '12 Derby. The brand's 60-second "Giants ...

Tags: NBC, Marketing and Sponsorship

City Of El Paso To Sponsor Chavez-Lee

The El Paso City Council Tuesday "unanimously approved" a $500,000 deal making the city a sponsor of the June 16 Julio Cesar Chavez Jr.-Andy Lee bout at Sun Bowl Stadium, according to Aileen Flores of the EL PASO TIMES. The city will pay fight promoter Top Rank a $350,000 sponsorship fee "and a ...

Tags: Marketing and Sponsorship

Prince Sports Files For Chapter 11 Bankruptcy

Prince Sports' move to  file for Chapter 11 bankruptcy Tuesday marks the "latest step in the company’s years-long fight to stay afloat in the sporting goods business," according to Ed Beeson of the Newark STAR-LEDGER. The company’s story lately "turned to struggle, even as it intr ...

Tags: Prince, Marketing and Sponsorship

Under Armour CEO Expects Continued Growth

Under Armour is "poised for continued growth with a soon-to-be released football cleat that's expected to drive footwear sales, as well as plans to keep expanding into international markets," according to Loraine Mirabella of the Baltimore SUN. UA Chair, President & CEO Kevin Plank yesterday at ...

Tags: Marketing and Sponsorship, Under Armour

Euro '12 Sponsors Focus On Social Media

UEFA Euro '12 sponsors Carlsberg, Castrol and U.K.-based telecommunications company Orange are all “focusing their activity around this summer’s tournament on social media to avoid being overshadowed by the likes of Coca-Cola and McDonald’s, which are also sponsoring the London Oly ...

Tags: Marketing and Sponsorship, Soccer

Venus Williams Launches Tenniswear Collection

Venus Williams was in N.Y. Monday to "launch her new tenniswear collection," EleVen, and is working with a manufacturing partner, Ugo Capasso, to produce the line in L.A., according to Lisa Lockwood of WOMEN'S WEAR DAILY. Capasso said of Williams, "She's fully involved in the design, which makes it ...

Tags: Marketing and Sponsorship

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