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Executive Transactions

Published in SportsBusiness Daily on 07 / 22 / 14

The Univ. of Bridgeport named Associate AD/Business & Compliance ANTHONY VITTI  interim AD ( UB )....Black Hills State Univ. promoted Administrative Assistant COLLEEN MISCHKE  to Assistant AD & Senior Woman Administrator ( BHSU ). Do you have an executive announcement? If so, ...

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Tags: People and Pop Culture, Executive Transactions

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07/21/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported Ford officials “had originally expected to switch from the Fusion to the Mustang" in NASCAR's Sprint Cup Series for the '13 season, but they “recently switched gears and have opted to continue with the Fusion.” Ford, which races the Mu ...

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07/20/11
McDonald's Names Torres Ambassador

McDonald's signed U.S. Gold Medal-winning swimmer Dara Torres as its global ambassador for its "Champion of Play" program before, during and after the '12 London Games. The program, which will promote balanced eating and exercise and be the centerpiece of McDonald's marketing efforts leading up to t ...

Tags: Marketing and Sponsorship, McDonalds

07/20/11
K-State Aims For Consistency In Brand

Kansas State Univ.’s athletic department is “trying to make the ‘K-State’ brand more noticeable than ever,” and officials “are using it exclusively in place of other labels, including ‘Kansas State,’ to bring a more consistent look and feel to the prom ...

Tags: Marketing and Sponsorship

07/20/11
BYUtv "Advertising" Selling Fast

BYUtv is "having no trouble selling advertising for its upcoming telecasts" of the school's football and basketball games, though the network is "not calling it advertising," according to Scott Pierce of the SALT LAKE TRIBUNE. BYU Broadcasting Managing Dir Derek Marquis said, "We call it underwriti ...

Tags: Marketing and Sponsorship

07/20/11
Sentient Jet To Title Sponsor Breeders' Cup Juvenile

Sentient Jet has announced that it has become the title sponsor of the new Breeders’ Cup Juvenile Sprint, one of the 15 races that comprise the Breeders' Cup. The Juvenile Sprint marks the third Breeders' Cup race that Sentient will title, following the $1M Filly & Mare Spri ...

Tags: Marketing and Sponsorship, Churchill Downs Inc., Horse Racing

07/20/11
Marketplace Roundup

DAILY VARIETY’s Stuart Levine reported the NHL is partnering with Disney "to help bring younger fans closer to the game.” Merchandise based on Disney Channel's "Phineas and Ferb" show will make its way "into NHL rinks around North America next season, with video from the series also ...

Tags: Marketing and Sponsorship

07/19/11
Mendenhall Sues Over Lost Champion Deal

Steelers RB Rashard Mendenhall yesterday filed suit against Hanesbrands, "asking for more than $1 million in damages" after the company's Champion brand terminated his endorsement deal in May, according to Darren Rovell of CNBC.com. After Champion ended the sponsorship "due to tweets related ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, Champion

07/19/11
Clarke Aims To Capitalize On British Open Win

International Sports Management officials are planning to launch an "all-out effort to maximise" British Open winner Darren Clarke's potential off-course earnings, according to Karl MacGinty of the Irish INDEPENDENT. ISM's Chubby Chandler said, "Darren's already a brand and is massively popular all ...

Tags: Marketing and Sponsorship, Golf

07/19/11
World Cup Loss Will Cost U.S. Off The Field

The U.S. women's soccer team “might have just left $10 million in endorsements on the table after Sunday's shocking loss to Japan” in the FIFA Women's World Cup Final, according to Rich Thomaselli of AD AGE. U.S. F Abby Wambach and G Hope Solo were “likely the biggest endorsement l ...

Tags: Marketing and Sponsorship, Soccer

07/19/11
Rogers Cup Changes "Sexist" Slogan

Women's groups complained that Rogers Cup poster was sexist The WTA Rogers Cup was "forced to change its slogan after a backlash claimed the original was sexist," according to Chris Chas ...

Tags: Marketing and Sponsorship, Tennis

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