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Super Bowl Media Day: Memorable Appearances By Gronk, Lynch

Published in SportsBusiness Daily on 01 / 27 / 15

Patriots TE Rob Gronkowski and Seahawks RB Marshawn Lynch were the stars of the Super Bowl Media Day, albeit for different reasons. The Patriots were the first team to appear at US Airways Center, with many questions for the players and coach Bill Belichick obviously dealing with the ongoing D...

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Earnhardt Jr. Talks Future, Sponsorship Climate

NASCAR driver Dale Earnhardt Jr. in a wide-ranging interview with USA TODAY’s Nate Ryan discussed “his NASCAR future, his relationship with his new crew chief and his personal life while basking in the glow of his best season in six years.” The following is an excerpt from the Q&am ...

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NFL Settles "Who Dat?" Trademark Lawsuit

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LOCOG Opening Outdoor Ad Sites To Non-Sponsors

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Tags: Marketing and Sponsorship

New Balance Likes To Sign Overlooked Athletes

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Tags: New Balance, Marketing and Sponsorship

Rodgers Named NFL's Most Marketable Player

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Tags: Marketing and Sponsorship, NFL

Auto, Real Estate Ads Increase For Super Bowl

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Tags: Marketing and Sponsorship

Marketplace Roundup

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Tags: Marketing and Sponsorship

Coke's Polar Bears To Interact During Super Bowl

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Tags: Marketing and Sponsorship, Coca-Cola, NFL

A-B Highlighting Bud, Platinum During SB

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Broderick Channels Bueller For Super Bowl

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