Featured Story

NFL Game Telecast Ad Revenue Up 14% Despite Overall Decline In Ratings

Published in SportsBusiness Daily on 10 / 18 / 17

Despite ratings being down for NFL game broadcasts through Week 6, advertisers "have been steadfast in their interest," according to Anthony Crupi of AD AGE. Through Week 6, in-game commercial inventory in the NFL broadcast windows has "generated an estimated $1.24 billion in revenue," up ...

Read More

Tags: Marketing and Sponsorship, NFL

More Stories

11/04/14
Luck Has Tops Female Jersey At Dick's

Dick's Sporting Goods "has compiled a list of the leading jersey sales among women" at the chain, and Colts QB Andrew Luck has "the top-selling female jersey overall," according to Eric Edholm of YAHOO SPORTS. The list is broken down by state, and three players are each "the leading jersey men in fo ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods, NFL

11/04/14
Prudential Center Unveils First Ad Campaign

Prudential Center's new "Our house rules" ad campaign has a double meaning: One "is declarative, as in, 'Dude, our house absolutely rocks!'" while the other "is informative, as in providing a list of fanciful 'house rules' to follow for those who visit" the venue, according to Stuart Elliott of the ...

Tags: Marketing and Sponsorship

11/04/14
Sony To Sponsor NBA's "Hoops For Troops"

Sony Computer Entertainment America has signed on as an NBA promotional partner for a year and will be the first sponsor of the league's six-year-old "Hoops for Troops" military appreciation program. Sony and the NBA will stage eight Hoops for Troops events at USO military bases around the country, ...

Tags: Marketing and Sponsorship, NBA, Sony

11/04/14
Lions' Stafford In New Pepsi Promo

Lions QB Matthew Stafford is the "star of a new Pepsi digital-only commercial that has been getting chatter since it was unveiled Oct. 28," according to CRAIN'S DETROIT BUSINESS. Stafford in the spot "lets shoppers into a 'Can Cave' party room built from hundreds of cases of Pepsi in the deli a ...

Tags: Marketing and Sponsorship, NFL, Detroit Lions, PepsiCo

11/04/14
Ticketmaster Renews With Griz, FedExForum

Ticketmaster has signed a long-term contract renewal with the Grizzlies and FedExForum to remain their ticketing partner. The ticketing giant will continue to run primary ticketing for all events at the Memphis arena, the Grizzlies’ official resale marketplace, and a combined offering under Ti ...

Tags: Memphis Grizzlies, Ticketmaster, Marketing and Sponsorship

11/04/14
Marketplace Roundup

In San Antonio, Dan McCarney noted the Spurs yesterday “finally got around to shooting their latest batch of commercials" for Texas-based grocery chain H-E-B after filming was “delayed by the eye infection" of F Kawhi Leonard. With Leonard “sidelined for roughly three weeks with a ...

Tags: Marketing and Sponsorship

11/03/14
Emirates Ending World Cup Sponsorship

Emirates Airline "will not renew its World Cup sponsorship with FIFA" for the '18 and '22 tournaments, set to be held in Russia and Qatar, respectively, according to the AP. The airline in a statement said the move comes after "an evaluation of FIFA's contract proposal which did not meet Emirates' e ...

Tags: Marketing and Sponsorship, FIFA

11/03/14
NHL Testing Virtual Ads On Dasherboards

Related stories : Lefton Report: What's Next As Ads Creep Closer To The Field Of Play? NHL Decides Against Selling Jersey Ads, Despite Additional Revenue Commissioner Adam Silver Says Jersey Ads In NBA Are "Inevitable" NBA Approves On Court, Backboard Signage; To ...

Tags: Marketing and Sponsorship, NHL

11/03/14
Geico Signs Deal For Bassmaster Classic

Geico has signed a multiyear title sponsorship for the Bassmaster Classic, beginning with the '15 event in Greenville, S.C., in February. An official announcement is expected this week. Financial terms were not available, but the deal marks a change for the event in having a multiyear deal in p ...

Tags: Marketing and Sponsorship, Geico

11/03/14
LeBron James' New Nike Spot Was Shot In Secrecy

Cavaliers F LeBron James' new Nike ad about Cleveland "is getting a lot of national buzz" after the spot was shot in the city "under a shroud of secrecy earlier this month," according to Clint O'Connor of the Cleveland PLAIN DEALER. The ad -- which was created by Nike's ad agency, Wieden + Kennedy ...

Tags: Marketing and Sponsorship, Nike, Cleveland Cavaliers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug