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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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Qatar Airways Approached By Two EPL Clubs

Qatar Airways has "been approached by two Premier League clubs" about potential sponsorships, according to Robert Lea of the LONDON TIMES. Qatar Airways CEO Akbar al-Baker "insisted that any such deal would be signed only if he could get stadium naming rights." That notion led to speculation th ...

Tags: Marketing and Sponsorship

U.S. Open Series Is Emirates Airline's No. 2 Deal

The Emirates Airline U.S. Open Series is the airline’s second biggest sponsorship measured by fees, even more than the its deal with EPL club Arsenal, Emirates Head of Sponsorship Roger Duthie told a group of reporters in N.Y. yesterday. The USTA, which organizes the Series that begins this we ...

Tags: Marketing and Sponsorship, USTA

Tom Brady Appears In Ad For Healthy Candy Co.

Patriots QB Tom Brady appears in a new ad for Boston-based healthy candy company Unreal Brands in which he participates in a "staring contest" with fans, according to Steve Silva of the BOSTON GLOBE. The ad, which was shot at a CVS pharmacy on June 7, shows customers being told they will "g ...

Tags: Marketing and Sponsorship

U.S. Army Ending NASCAR Sponsorship

The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing's No. 39 car driven by Ryan Newman in '13. The Army cited reallocation of its marketing budget as the reason it will not have a presence in NASCAR next season ( NASCAR ). The AP's Jenna Fryer notes the U.S. Army has been ...

Tags: Marketing and Sponsorship, NASCAR

Ralph Lauren Unveils Team USA Parade Uniforms

Ralph Lauren and the USOC today unveiled the official Team USA Opening Ceremony uniforms, which will feature navy and white with red accents. The women will wear a white blouse with a navy blazer that features a USOC patch and Ralph Lauren’s Big Pony logo at the crest and a cotton scarf with r ...

Tags: Marketing and Sponsorship, USOC

Rogge Reverses Course On McDonald's, Coke Deals

The IOC issued a "public backing" of TOP sponsors McDonald's and Coca-Cola today, a day after IOC President Jacques Rogge "was quoted as saying there was a ‘ question mark ’ over their sponsorship due to obesity concerns,” according to Karolos Grohmann of REUTERS. Rogge in a statem ...

Tags: Marketing and Sponsorship, IOC, McDonalds, Coca-Cola

Tom Brady Appears In New Dodge Commercial

Chrysler has "injected humor and hip-hop into its first commercial for the all-new Dodge Dart compact car, which is scheduled to debut" tonight during MLB's All-Star Game on Fox, according to Brent Snavely of the DETROIT FREE PRESS. The 90-second commercial "provides a tongue-in-cheek inside look in ...

Tags: Marketing and Sponsorship, Chrysler Corp.

Management Companies Set Sights On Murray

Tennis player Andy Murray is “going to become the battleground for an increasingly powerful struggle between the big sports management companies eager for his blessing,” according to Neil Harman of the LONDON TIMES. Murray’s contract with XIX Entertainment expires at the end of the ...

Tags: Marketing and Sponsorship, Tennis, Adidas

NFLPA Launching New Online Shop

The NFLPA early tomorrow morning plans to launch a website called NFLPA Shop where fans can buy NFL player merchandise and autographed items. 49ers TE Vernon Davis, Jaguars RB Maurice Jones-Drew and Ravens WR Torrey Smith are among the players expected to promote the website, Shop.NFLPA.com, via the ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

Heat G Mario Chalmers appeared on Fox Business’ “Varney & Company” to promote his new signature Spalding shoe called “The Thread” due out in October. Chalmers said Spalding is “still working” on his logo, but noted it will be Spalding’s first-ever ...

Tags: Marketing and Sponsorship

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