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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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NFL Rep Takes Headphones From Sherman

USA TODAY's Lorenzo Reyes noted amid "the craziness" at yesterday’s Super Bowl Media Day, someone in the crowd gave Seahawks CB Richard Sherman an iPad with some headphones. The request was for Sherman to "watch a video and sing along with the beat," but an NFL assistant "quickly took the head ...

Tags: Super Bowl, Marketing and Sponsorship

NCAA Partners With Groupon For Ticket Presale

The NCAA has partnered with Groupon to hold an “exclusive presale” this week for tickets to individual sessions of the NCAA men’s basketball tournament at various locations. Full-price, upper-level tickets are being made available through the presale for First Four games in Dayton; ...

Tags: NCAA, Marketing and Sponsorship

Does ATP Need More Player-Specific Merchandise?

The ATP is "missing the boat with merchandising" for its top players, according to Tennis Channel's Jon Wertheim. Players have independent contracts with various companies that may produce a product line for them, but Wertheim asked, "Why can’t I get a (Kei) Nishikori shirt? Why can’t I ...

Tags: Marketing and Sponsorship, ATP

NFL To Run Domestic Violence PSA On NBC

The NFL is "backing a public-service announcement" set to air during the Super Bowl broadcast from No More, an umbrella organization for groups "working to combat domestic violence and sexual assault," according to Suzanne Vranica of the WALL STREET JOURNAL. The spot "features a woman talk ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Kardashian Featured In T-Mobile Super Bowl Ads

Kim Kardashian "made a surprise appearance" on TBS' "Conan" last night to debut her new T-Mobile commercial, which "will also be appearing during the Super Bowl," according to Elizabeth VanMetre of the N.Y. DAILY NEWS. The 30-second clip "shows the 35-year-old reality star dressed in all black ...

Tags: Marketing and Sponsorship, Super Bowl, Coca-Cola, T Mobile

Durant, Watt Endorse American Family Ins.

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Tags: Marketing and Sponsorship

Skittles Airs Marshawn Lynch Mock Interview

Skittles seized on Seahawks RB Marshawn Lynch's "infamous reporter avoidance with a video" last night in which Lynch "partakes in a mock press conference," according to according to E.J. Schultz of AD AGE. Lynch's "love of Skittles is well known and led to an endorsement deal last year."&n ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Xfinity To Roll Out First NASCAR Spot

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Tags: Marketing and Sponsorship, NASCAR, Comcast

Lexi Thompson To Endorse Zurich Insurance

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Tags: Marketing and Sponsorship

Marketplace Roundup

Xavier Univ. athletics yesterday announced a new five-year deal with Nike that covers all 18 of its intercollegiate sports programs. Xavier men's basketball has been a Nike program since '01-02 and in '10 was elevated to Nike NTS Promo status, representing the highest Nike tier for a hoops program w ...

Tags: Marketing and Sponsorship

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