Featured Story

Rogers Announces On-Air Talent For NHL Coverage In '14-15

Published in SportsBusiness Daily on 08 / 28 / 14

Rogers today announced new broadcast talent for coverage of the '14-15 NHL season. Rogers will employ a total of 39 on-air personalities for its telecasts of more than 500 regular-season games across nine networks. Glenn Healy , Kelly Hrudey , Mike Johnson and Darren Pang will serve as game an...

Read More

More Stories

08/26/11
Serves & Volleys

In Connecticut, Fuller, Barker & Nowak reported one of the "hottest retail sale items" at the WTA New Haven Open Wednesday was a T-shirt that reads: "I survived the 2011 New Haven Open. Neither rain, nor hurricane nor earthquake can steal the show." The $19.99 shirt, the "result of the East Coas ...

Tags: Marketing and Sponsorship

08/26/11
Media Buyers Attend NFL's Fantasy Contest

About 300 media buyers attended the NFL’s sixth annual fantasy football contest upfront Thursday night in Manhattan, designed to get the ad market enthused about the fourth quarter buying season for NFL media assets. With the NBA lockout likely to stretch into the NFL season, sources at t ...

Tags: Marketing and Sponsorship, NFL

08/26/11
Marketplace Roundup

In Toronto, Josh Rubin reports arguments in Labatt's suit to "stop the NHL's $375 million North American sponsorship agreement with archrival Molson Coors wrapped up in a Toronto courtroom Thursday." It was the "second time the suit has been heard." NHL Deputy Commissioner Bill Daly acknowledge ...

Tags: Marketing and Sponsorship

08/25/11
MillerCoors Signs Deals With 23 Colleges

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

Tags: Marketing and Sponsorship, MillerCoors

08/25/11
Dollar General Signs Deal With NASCAR

Dollar General today announced a one-year sponsorship of NASCAR that will result in an in-store promotion around the Chase for the Sprint Cup at all 9,000 of its retail outlets. The company this weekend will unveil a "Race in to Win" sweepstakes that offers customers the chance to win more than 9,00 ...

Tags: Marketing and Sponsorship

08/25/11
Oregon Lottery Launches CFB-Themed Tickets

Oregon State Lottery partners schools for scratch-off ticket The Oregon Lottery last week launched "Civil War scratch-it tickets" around the Oregon-Oregon State college football rivalry, ...

Tags: Marketing and Sponsorship

08/25/11
EPL Shirt Deals Up 20% For '11-12 Season

Jersey sponsorship income for the 20 EPL clubs for the '11-12 season "has jumped almost 20 per cent" from $164.5M (all figures U.S.) to $192.5M, according to Alex Miller of the London INDEPENDENT. The $192.5M total "does not include any future sums that will accrue to Manchester United” ...

Tags: Marketing and Sponsorship, English Premier League

08/25/11
CBSSports.com Sold Out Of Fantasy Inventory

CBSSports.com execs said they are essentially sold out for the site's online advertising inventory for the upcoming fantasy football season, another indicator of spending and interest returning to the sector following the nearly five-month NFL lockout. Lead sponsors for CBSSports.com's fan ...

Tags: Marketing and Sponsorship, CBS

08/25/11
Adidas Faces Heat For Price Of All Blacks Kit

Less than a month after adidas introduced the uniform New Zealand's national rugby team will wear in the Rugby World Cup, a controversy has "begun to build, bringing the vociferous passions of sports fans into conflict with the financial logic of a multinational company," according to Jonathan Hutch ...

Tags: Marketing and Sponsorship, Adidas

08/25/11
Wheels & Deals

CBSSPORTS.com’s Pete Pistone reported NASCAR's "Silly Season" so far "has been nothing more than ‘Snoring Season’ with not much else announced for 2012 driver, team and sponsor line-ups.” Clint Bowyer “would like nothing more than to extend his contract with Richard Chi ...

Tags: Marketing and Sponsorship, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug