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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with th...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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06/08/12
Marketplace Roundup

Right Guard and USA Basketball Friday announced a new partnership that will make Right Guard the official deodorant and body wash of USA Basketball. Right Guard will also be the presenting partner of NBA TV’s “The Dream Team” documentary which premieres June 13 at 9:00pm ET. Ad ...

Tags: Marketing and Sponsorship

06/07/12
Wozniacki Creating Personal Underwear Line

Tennis player Caroline Wozniacki announced on her website that she will launch her own underwear line in September in collaboration with Danish brand JBS. The collection will include both a cotton/lycra and a microfiber line. The partnership was negotiated by Wozniacki's reps -- Lagardère Unl ...

Tags: Marketing and Sponsorship, Tennis

06/07/12
Dara Torres Signs Deal With Koss Headphones

U.S. Gold Medal-winning swimmer Dara Torres has signed an endorsement deal with Koss Headphones that will see her help design the company's first line of products for women. The agreement is for three years and includes an option for an extension. Financial terms were unavailable. Koss today will p ...

Tags: Marketing and Sponsorship

06/07/12
Marketplace Roundup

Vancouver-based athletic apparel company Lululemon was named Canada's fastest-growing brand, according an Interbrand study released yesterday. The company's brand value has increased to US$3.17B. It "moved up to the seventh spot for 2012 from 17th spot in 2010" ( CP, 6/7 ). The GLOBE & MAIL's ...

Tags: Marketing and Sponsorship

06/06/12
Wheels & Deals

Sega announced NASCAR driver Danica Patrick will appear in its video game "Sonic & All-Stars Racing Transformed." As part of the deal, Patrick will be a playable character with customized vehicles in the video game. In addition, Patrick’s No. 7 Chevrolet car will feature the Sonic the Hedg ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

06/06/12
Olympic Marketing Notes

PPR Chair & CEO Francois-Henri Pinault, whose company owns Puma, said that he “hopes that London 2012 will be the catalyst to complete the transformation of Puma from being a sports and trainers company into a major global lifestyle brand.” Pinault said that he has also “lined ...

Tags: Marketing and Sponsorship

06/05/12
IBM Discontinues NFL Sponsorship

IBM, an NFL sponsor since ‘03, “has opted not to renew its league sponsorship rights, joining Motorola as another veteran sponsor deciding not to return to the NFL,” according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. IBM has been “a model business-to-business sp ...

Tags: Marketing and Sponsorship, IBM, NFL

06/05/12
Jimmie Johnson Promotes "Madagascar 3" At Dover

The “hilarity” of NASCAR driver Jimmie Johnson wearing a colorful wig and “stoically conducting interviews, including live on Fox, with it on -- gave the movie ‘Madagascar 3’ untold exposure” before and after the NASCAR Sprint Cup Series FedEx 400 at Dover on ...

Tags: Marketing and Sponsorship, NASCAR

06/05/12
Babolat Tennis Racket Records Data

Tennis equipment company Babolat is “working on another tennis novelty: a racket that records shot data,” according to Rossingh & Connan of BLOOMBERG NEWS. CEO Eric Babolat said that the racket is “aimed at club players and professionals and will go on sale next year.” Se ...

Tags: Marketing and Sponsorship, Tennis

06/05/12
TaylorMade Looks To Continue Recent Golf Gains

TaylorMade-adidas Golf has “clearly been gaining market share against its rivals,” announcing that Q1 sales surged 32% percent to $508M compared with the prior year, according to Mike Freeman of the SAN DIEGO UNION-TRIBUNE. This “raised a few eyebrows” as golf has been &ldquo ...

Tags: Marketing and Sponsorship, TaylorMade Golf, Adams Golf Inc.

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