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Super Bowl Media Day: Memorable Appearances By Gronk, Lynch

Published in SportsBusiness Daily on 01 / 27 / 15

Patriots TE Rob Gronkowski and Seahawks RB Marshawn Lynch were the stars of the Super Bowl Media Day, albeit for different reasons. The Patriots were the first team to appear at US Airways Center, with many questions for the players and coach Bill Belichick obviously dealing with the ongoing D...

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Bill Belichick Forgoes The Conventional Route

Patriots coach Bill Belichick is “one of sports’ most fascinating figures because in an era of conformity, access and image, he refuses to play along,” according to Dan Wetzel of YAHOO SPORTS. The “Madden NFL 12” video game has 31 teams with their "head coach liste ...

Tags: Marketing and Sponsorship, New England Patriots, New York Giants

EA Bringing Back "Madden" Cover Vote

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Wheels & Deals

In New York, Ron Levanduski reported snack brand Heluva Good, the title sponsor for the NASCAR Sprint Cup race at Watkins Glen Int'l the past three years, has “yet to renew its deal” with race officials. WGI President Michael Printup said Wednesday that they “are optimistic a ...

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Marketplace Roundup

In N.Y., Benjamin Hoffman notes Indianapolis "appears to be wrapped in Super Bowl vinyl," and nearly all of it is provided by Indianapolis-based Sport Graphics. The company's efforts include the "32-story image of the Vince Lombardi Trophy on the side of the JW Marriott to the signs on the sides of ...

Tags: Marketing and Sponsorship

NBC Sold Out Of Online SB Ads

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Tags: Marketing and Sponsorship, NBC

Is It A Mistake To Air Ads Ahead Of Super Bowl?

Super Bowl advertisers over the past couple of years have "started to play with the idea of releasing their ads ahead of the game," but the move is a "bad mistake," according to Darren Rovell of CNBC. When a company "pre-releases an ad or even a teaser, the chance of garnering that white ho ...

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Newton Signs Deal With Gatorade

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Florida Rep. Wants Allianz Off Champions Tour Event

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EA Announces Sales Of "FIFA," "Madden"

Electronic Arts, reporting earnings for its fiscal Q3 late yesterday, said it has sold more than 10 million units of "FIFA 12," and nearly five million units of "Madden NFL 12." Each figure represented an increase of roughly two million units from the prior quarter, and both titles remain ...

Tags: EA Sports, Marketing and Sponsorship

Peterson Upset Over Number Change Price

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