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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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04/28/11
Golden Corral Sponsoring Tommy Baldwin Racing

After testing the value of sponsoring Tommy Baldwin Racing's No. 36 car at two races, Golden Corral yesterday announced it will step up to sponsor the car for 19 of the 28 remaining NASCAR Sprint Cup Series races. The Raleigh-based restaurant sponsored the No. 36 Chevrolet, driven by Dave Blane ...

Tags: Marketing and Sponsorship

04/28/11
Randy Couture Likely To Be In Next "UFC Undisputed"

UFC fighter Randy Couture said that it is “likely he'll be an available character in future versions” of THQ’s "UFC Undisputed" video game, “after being a notable exception in its past two releases,” according to Brett Okamoto of ESPN.com. Couture during a “contract dispute with the UFC” in ’08 sign ...

Tags: EA Sports, UFC, MMA, Marketing and Sponsorship

04/28/11
Marketplace Roundup

The TAIPEI TIMES reported world No. 1 female golfer Yani Tseng Tuesday "signed a sponsorship agreement with the Beijing-based Reignwood Group." Terms were not disclosed, but reports have speculated that Tseng will receive US$500,000-600,000 "a year under the two-year deal." The deal "requires Yani T ...

Tags: Marketing and Sponsorship

04/27/11
EA Sports' Moore Thrilled With "Madden" Fan Vote

The cover athlete for EA Sports' "Madden NFL 12" video game will be announced today on ESPN2's "SportsNation," and EA Sports President Peter Moore yesterday in a chat with fans ahead of the announcement said having fans vote for the cover athlete this year was "certainly a great experiment and we're ...

Tags: EA Sports, Marketing and Sponsorship, Football

04/27/11
Medallion Financial Launching Sports Group

Less than six months after acquiring a major stake in Richard Petty Motorsports (RPM), Medallion Financial is launching a sports group that will sell inventory and advertising for RPM, more than 160 minor league baseball teams and more than 10,000 taxicabs. Medallion is a taxicab lending a ...

Tags: Marketing and Sponsorship

04/27/11
Wells Fargo Ramps Up Branding Of PGA Tour Event

Wells Fargo will be “ramping up its name recognition and its client entertainment” at this year's PGA Tour stop at Quail Hollow Club “after two years of keeping its brand off the former Wachovia Championship,” according to a front-page piece by Rick Rothacker of the CHARLOTTE OBSERVER. The bank will ...

Tags: Marketing and Sponsorship, Wells Fargo, PGA Tour, Golf

04/27/11
Marketplace Roundup

In India, Sharma & Rao reported Nike “has renewed its contract with the Board of Control for Cricket in India to be the official kit sponsor of the Indian cricket team and the new deal is said to be pegged at approximately” US$60.6M. Nike will also “be the official licencee for apparel merchandi ...

Tags: Marketing and Sponsorship

04/26/11
Second Madden Cover Would Mean More To Vick

Eagles QB Michael Vick and Browns RB Peyton Hillis are facing off in the final vote to determine the cover athlete of EA Sports' "Madden NFL 12," and if Vick wins, “his face will find a home next to televisions and gaming consoles all around the world,” according to John Gonzalez of the PHILADELPHIA ...

Tags: Marketing and Sponsorship, Philadelphia Eagles, EA Sports, Football

04/26/11
Heritage Denies Report Of RBC Title Sponsorship

PGA Tour The Heritage organizers yesterday “denied a report” that RBC “is ‘close’ to signing a four-year deal to sponsor the golf tournament,” according to Josh McCann of the Hilton Head ISLAND PACKET. Tournament Dir Steve Wilmot said that RBC “has been a prospective sponsor, but he urged people not ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

04/26/11
United Healthcare Sponsors Revolution Kit

The MLS Revolution have signed a multiyear deal with United Healthcare to become the team’s first-ever jersey sponsor. The team and medical insurance provider announced the partnership at an informal press conference Friday at Gillette Stadium alongside 1,000 local youth players, ...

Tags: Marketing and Sponsorship, New England Revolution

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