Featured Story

Intel's $400M Deal With IOC Depends Largely On Cooperation From Existing Olympic Partners

Published in SportsBusiness Daily on 06 / 22 / 17

Intel is bringing leading technology to the #Olympics - from drones to 5G. See the full announcement at https://t.co/PGWRAoqdN0 . pic.twitter.com/PBJ4FEfNrJ — Intel (@intel) June 21, 2017 Intel will pay about $400M in cash and in-kind value through ‘24 for the right to...

Read More

Tags: Marketing and Sponsorship, Intel Corp., IOC, USOC

More Stories

07/22/14
Marketplace Roundup

In N.Y., William Alden reports Bills QB E.J. Manuel's Fantex IPO "stock got an uncertain reception" from investors on Wall Street yesterday. Manuel's IPO of 523,700 shares "received a significant amount of support" from Fantex itself. Unable to sell all of the Manuel stock to investors, the company ...

Tags: Marketing and Sponsorship

07/21/14
Sporting KC Names VML Official Marketing Partner

Learn more about VML Sporting KC this morning named locally based, digitally focused ad agency VML its official marketing partner in a three-year deal in which the agency will aim to enhance the club’s online offerings. Under the deal, VML will not be classified as SKC's agency of re ...

Tags: Sporting Kansas City, Marketing and Sponsorship

07/21/14
NBA To Debut Jerseys With First Names For Xmas

Jerseys featuring player first names will be available beginning Nov. 14 The NBA will use its slate of Christmas Day games this year to "roll out a set of newly styled jerseys" that fea ...

Tags: Marketing and Sponsorship, NBA, Adidas

07/21/14
Arkansas Files Trademark For Hog Call Chant

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

Tags: Marketing and Sponsorship, SEC

07/21/14
Patriots Sue Bacardi After Rum Maker Nixed Deal

The Patriots "are suing Bacardi for breach of contract after the rum maker backed out" of a 10-year, multimillion-dollar deal that "included plans for a 20,000-square-foot pavilion, to be called Casa Bacardi, on the grounds of Gillette Stadium," according to Callum Borchers of the BOSTON GLOBE. The ...

Tags: New England Patriots, Marketing and Sponsorship

07/21/14
Cycling Teams May Become Fixed Franchises

While a group of team owners "are seeking a cut" of TV rights from the Tour de France, another "proposed remedy for cycling’s general instability is to adopt a league structure like other sports, in which the teams are fixed franchises that can be bought and sold," according to Ian Austen of t ...

Tags: Marketing and Sponsorship, Cycling

07/21/14
Marketplace Roundup

AD AGE's Bruell & Schultz cited sources as saying that A-B InBev is "in the midst of a formal media agency review for the U.S." The incumbent agency is Publicis Groupe's Starcom, which was "selected to handle media planning and research duties" in late '11. A-B is "holding a three-hour ...

Tags: Marketing and Sponsorship

07/18/14
Westbrook Launches Fashion Line With Barneys

Thunder G Russell Westbrook on Thursday debuted a new fashion line at N.Y. retailer Barneys, which includes a "range of technical and eccentric pieces" that show his "affinity for all things big, bold and colorful," according to Jake Woolf of GQ. The Westbrook-XO-Barneys New York collection features ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

07/18/14
Adidas' Mark King Optimistic For Future

adidas Group North America President Mark King has only been on the job since April, but he does "not appear phased by the thought of the head-to-head competition" with Nike, according to Allan Brettman of the Portland OREGONIAN. adidas in May reported a decline in its Q1 earnings, "citing slumping ...

Tags: Adidas, Marketing and Sponsorship

07/18/14
Steiner Sports Ramps Up Jeter Marketing

The end of Yankees SS Derek Jeter's playing career is presenting an "irresistible opportunity" for Steiner Sports Founder & CEO Brandon Steiner and other entities "with marketing stakes in No. 2's farewell tour," according to Neil Best of NEWSDAY. Steiner and his company, who have had a rel ...

Tags: Marketing and Sponsorship, New York Yankees

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug