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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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Amalie Looks To Capitalize On Lightning Deal

Amalie Oil’s "new signage will be in place" before the Lightning’s home opener on Oct. 9, but for the company’s ad agency, the "work is just beginning," according to Ashley Gurbal Kritzer of the TAMPA BAY BUSINESS JOURNAL. Marshall Advertising President Kevin Marshall said, " ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning

Radisson Suspends Vikings Sponsorship

The Vikings yesterday "lost a key business partner" as the Radisson hotel chain "suspended its sponsorship of the team" just hours after the reinstatement of RB Adrian Peterson, according to a front-page piece by Kaszuba & Olson of the Minneapolis STAR TRIBUNE. That deal "includes a ba ...

Tags: Marketing and Sponsorship, Radisson Hotels, Minnesota Vikings, NFL

Richard Sherman Releases Line Of Sunglasses

Seahawks CB Richard Sherman has partnered with California-based Neff Headwear to create a collection of limited-edition sunglasses. The custom Brodie sunglasses retail at $55 and will be available starting today at Neffheadwear.com and Sherman’s website, richardsherman25.com. They will be ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Big West Signs Five-Year Deal With Learfield

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S ...

Tags: Marketing and Sponsorship

Univ. Of Illinois Calls For Coors To Pull Billboards

Univ. of Illinois Associate Chancellor for Public Affairs Robin Kaler said billboards near the school promoting Coors Light as the "Official Beer of the Fighting Illini" were "not in the scope" of a deal with the beer maker and "are being removed and won't appear again," according to Tom Kacich of t ...

Tags: Marketing and Sponsorship, MillerCoors

Adidas' Hainer Coming Under Pressure From Investors

adidas investors "are putting pressure on the German sporting-goods giant to accelerate a turnaround, and even discussed with executives the possible removal" of longtime Chair & CEO Herbert Hainer, according to Eyk Henning of the WALL STREET JOURNAL. adidas "has struggled this year, hurt by its ...

Tags: Marketing and Sponsorship, Adidas

Nike-Under Armour Rivalry Growing

The "biggest rivalry in sports right now is between Nike and Under Armour," according to Nicole Goodkind of YAHOO FINANCE. Nike "makes more than 10 times the revenue of Under Armour, but still frequently finds themselves squabbling over endorsement deals and sponsorships," most recently Thunder F K ...

Tags: Marketing and Sponsorship, Nike, Under Armour

Major Sponsors Sticking By NFL

NFL sponsors are watching to make sure the league  "doesn't fumble the investigation into how its executives handled evidence " in the Ray Rice case, but no company has yet to say it will "end its relationship with the NFL," according to Anderson & Murphy of the AP. TD Ameritrade ...

Tags: Marketing and Sponsorship, NFL

Pepsi Promo Offers Fans Free 49ers Tix

PepsiCo, the official soft drink for Levi's Stadium, is launching a retail promotion for fans to win free tickets to 49ers home games this season. As part of the sponsor's activation on the Pepsi Fan Deck, an outdoor space at the top of the stadium in the north end, there are two structures designed ...

Tags: Marketing and Sponsorship, PepsiCo, San Francisco 49ers

Under Armour-Notre Dame Deal Benefits Both

Notre Dame's recent switch from adidas to Under Armour "is a splashy move for a tradition-rich university that this season seems to be breaking from its most time-honored customs," according to Marc Tracy of the N.Y. TIMES. Notre Dame gives UA "immediate entree to a gigantic, passionate fan base - ...

Tags: Marketing and Sponsorship, Under Armour

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