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Published in SportsBusiness Daily on 07 / 21 / 14

NASCAR VP & Chief Communications Officer Brett Jewkes : "Hearing great things about the job @Scott_Paddock and crew at @ChicagolndSpdwy did Saturday. I look forward to getting there in September." Octagon First Call Managing Dir David Schwab : "Expect rookies, recently traded players/S...

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07/27/11
Marketplace Roundup

In Raleigh, J.P. Giglio notes NC State Univ.'s new adidas football uniforms “have a clean, classic look.” The word "State" is “on the front, above the numbers, with the block ‘S’ logo on the back, above the player's last name.” There are “no stripes on the j ...

Tags: Marketing and Sponsorship

07/26/11
NASCAR Sprint Cup Series Ad Sales Up For ESPN

ESPN's ad sales for its '11 NASCAR Sprint Cup Series coverage are "trending better than in recent years," according to Ourand & Mickle of SPORTSBUSINESS JOURNAL. ESPN said that ad sales around its Cup coverage, which begins Sunday with the Brickyard 400, "are pacing ahead of last year ...

Tags: NASCAR, ESPN, Marketing and Sponsorship

07/26/11
Speedo Launches Social Media Site To Expand Brand

Speedo is “taking a rather radical approach in expanding” its brand beyond competitive swimmers, according to Natalie Zmuda of AD AGE. Speedo is rolling out a new social media platform called "Pace Club," along with a newly redesigned website, catalog and tagline. Pace Club includes &ldq ...

Tags: Marketing and Sponsorship

07/26/11
Torres To Endorse New Bengay Product

Johnson & Johnson today announced its Bengay brand signed Olympic swimmer Dara Torres to promote its Bengay Cool Therapy. Torres will promote the brand's new gel product. The deal gives Torres her second endorsement announcement in a week. McDonald's last week announced that she would be the co ...

Tags: Marketing and Sponsorship

07/25/11
NFL Ad Sales At Record Levels Despite Lockout

TV ad sales around this season's NFL games "have skyrocketed to record levels," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. TV network execs indicated that they "have sold between 80 percent and 90 percent of their regular-season ad schedules, with spots getting price increases ...

Tags: NFL, Marketing and Sponsorship

07/25/11
Tour De France Winner To Become Marketing Prospect?

Cadel Evans yesterday became the first Australian to win the Tour de France, and he "now stands to earn tens of millions of dollars in sponsorship and marketing deals,” according to Stephanie Gardiner of the MELBOURNE WEEKLY PORT PHILLIP. Sports management experts are “predicting he will ...

Tags: Marketing and Sponsorship

07/25/11
Polo Continues To Draw Luxury Brand Sponsors

The sport of polo “continues to remain largely the domain of the wealthy and the influential,” yet it also has become “a globally recognised sport, attracting serious sponsorship and investment,” according to Salamander Davoudi of the FINANCIAL TIMES. The game “is ...

Tags: Marketing and Sponsorship, Audi

07/22/11
Solo, Wambach, Morgan Score BofA Deal

Bank of America Friday announced it has reached an agreement with U.S. Soccer players Abby Wambach, Hope Solo and Alex Morgan to serve as spokespeople for a charitable program that will play a role in this year's Bank of America Chicago Marathon. The program will be introduced this summer and culmin ...

Tags: Marketing and Sponsorship, Soccer

07/22/11
Sponsors Have Big Plans For Derrick Rose

Powerade and adidas are "in the process of strategizing new campaigns centered around" Bulls G Derrick Rose, "with the tone and message a critical part of the process," according to Melissa Isaacson of ESPN CHICAGO. The companies, which along with Wilson make up three of Rose's "biggest endorsements ...

Tags: Marketing and Sponsorship, Basketball, Chicago Bulls, Adidas, Coca-Cola

07/22/11
Marketplace Roundup

The WALL STREET JOURNAL's John Miller examines TV exposure for Tour de France sponsors and notes research firm IFM Group estimates that the "average exposure value for a team ranges from $8 million for a low-ranking team to more than $100 million for a team with a top finisher." IFM Group Head of Gl ...

Tags: Marketing and Sponsorship

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