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Ralph Lauren's Team USA Opening Ceremony Uniforms Embedded With Heating Technology

Published in SportsBusiness Daily on 01 / 22 / 18

Polo Ralph Lauren's Team USA Olympic and Paralympic uniforms for the Opening Ceremony at the Pyeongchang Games will be "embedded with wearable heating technology," according to Maria Puente of USA TODAY. The "red-white-and-blue down parkas" are equipped with a "button on a slender battery pack insid...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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Marketplace Roundup

In Baltimore, Lorraine Mirabella noted Under Armour is "on the verge of consolidating an online community that could put it in a league with the biggest social media sites." With the recent acquisitions of MyFitnessPal, Endomondo and MapMyFitness , UA "will own sites where 120 million fitness ent ...

Tags: Marketing and Sponsorship

Anomaly Named MLB's Creative Marketing Agency

MLB on Thursday named Anomaly, N.Y., its new multimedia creative marketing agency. Anomaly will work with the league to create a new campaign for the upcoming season, including executions to promote all Jewel Events (Opening Day, All-Star Game, Postseason and World Series). Anomaly also will work cl ...

Tags: Marketing and Sponsorship, MLB

Adidas Shareholders Unhappy With Company

adidas shareholders are "getting vocal about their discontent with the company’s performance," as shares in the brand "fell roughly 40% last year after two profit warnings within 10 months," according to Ellen Jervell of the WALL STREET JOURNAL. adidas Chair & CEO Herbert Hainer has "taken ...

Tags: Marketing and Sponsorship, Adidas

Steph Curry Stars In New UA Campaign

Warriors G Stephen Curry will "take the spotlight in Under Armour's next big ad, set to debut next week," as he will "rock his new signature basketball shoe, the Curry One , in Under Armour's first major marketing push of the year," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The c ...

Tags: Marketing and Sponsorship, Under Armour

Brady Seeks To Grow His Personal Brand

Patriots QB Tom Brady "is making a concerted effort to turn himself from star quarterback to resilient brand with the help of social media," according to Michelle Castillo of ADWEEK. N.Y.-based creative agency BrandFire co-Founder & President Adam Padilla worked with Brady this year "to cre ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

Larson Embraces NASCAR Ambassador Role

SI's Andrew Lawrence profiles Japanese-American NASCAR driver Kyle Larson, who is "embracing his role" in the Asian community. Larson said that he was "surprised by the number of people who knew of him" at a Charlotte-area Asian Festival last spring. Around the same time, Japan-based motor ...

Tags: Marketing and Sponsorship

New Balance Takes Over Liverpool Kit Deal

EPL club Liverpool today announced that New Balance "will become their kit supplier from next season in a multi-year partnership that has become the biggest in the history of the club," according to Jack Bezants of the London DAILY MAIL. Warrior, L ...

Tags: New Balance, Liverpool, Marketing and Sponsorship

American Airlines To Become Cubs Sponsor

The Cubs today announced a "major sponsorship deal with American Airlines that makes the carrier the Cubs' exclusive airline sponsor" after a "decade-long partnership with Chicago-based United Airlines," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The deal is the "latest in a string o ...

Tags: Chicago Cubs, American Airlines, Marketing and Sponsorship

Farmers Insurance Re-Ups With Rickie Fowler

Farmers Insurance will continue to sponsor golfer Rickie Fowler for the next three years. Fowler will continue to serve as a community ambassador and help support initiatives at the PGA Tour Farmers Insurance Open, which began today at Torrey Pines, and nationally throughout the year ( Farmers ). Fa ...

Tags: Marketing and Sponsorship, Puma

NFL Not Fining Lynch For "Beast Mode" Cap

The NFL yesterday said that Seahawks RB Marshawn Lynch "will not be fined" for the cap he wore during Super Bowl media sessions . In Tacoma, Gregg Bell notes the cap was "made for Lynch by New Era, an NFL partner, and it displayed his 'Beast Mode' brand." Reports during Super Bowl week said that th ...

Tags: Marketing and Sponsorship, NFL

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