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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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Sponsors Sticking With Bobcats Despite Losing Record

Charlotte-based Presbyterian Healthcare on Friday became the first company to sign a Bobcats’ team sponsorship deal in addition to an endorsement deal with Owner Michael Jordan, and the re-signing of the hospital “gives the team an important corporate renewal during what has been a dre ...

Tags: Marketing and Sponsorship, Charlotte Hornets

U.S. Ice Dancers Search For Sponsors

Meryl Davis and Charlie White, the only U.S. ice dancing team to ever win the world championships, “could alter the country’s current indifference to figure skating, particularly in the run-up to the Olympics, as sponsors begin to focus on finding their future athletic stars,” acco ...

Tags: Marketing and Sponsorship

Marketplace Roundup

GOLF WORLD MONDAY’s E. Michael Johnson reports TaylorMade “continued its marketing push for its RocketBallz line of clubs this past week by having seven players don ‘jerseys’ -- complete with their names on the back -- and hats emblazoned with the number 17 prior to the final ...

Tags: Marketing and Sponsorship

Presbyterian Healthcare Signs With Bobcats, Jordan

The Bobcats and Owner Michael Jordan have signed their "first top-tier Level 23 marketing deal as part of a one-of-a-kind program that includes rights not only to the team, but also to one of sports’ most recognizable pitchmen," according to John Lombardo of SPORTSBUSINESS JOURNAL. Charlotte-b ...

Tags: Charlotte Hornets, Marketing and Sponsorship

Baylor's New Adidas Uniforms Draw Attention

When Baylor, the No. 4 seed in the Big 12 men's basketball tournament, takes on top-seeded Kansas Friday night, they will not be wearing the lime-green adidas uniforms that created a stir on Twitter Thursday afternoon. ESPN.com’s Terry Bloun t wrote of the uniforms, which will be worn during ...

Tags: Marketing and Sponsorship, Adidas

Sponsors Flock To Lochte Ahead Of London Games

U.S. swimmer Ryan Lochte is projected to win as many as five individual gold medals during the London Games, and those "golden opportunities make Lochte a rarity among American Olympians: an athlete who doesn't send fear running down sponsors' legs," according to Matt McCue of ESPN THE MAGAZINE. Loc ...

Tags: Marketing and Sponsorship

NTRA, Jockey Club Roll Out Twitter Campaign

In an effort to revamp the sport of horse racing and grow its fan base, the NTRA and the Jockey Club are taking to social media sites to push their new brand “America’s Best Racing” by introducing the Twitter campaign #TheOtherMadness. The partnership’s Twitter handle will b ...

Tags: Horse Racing, NTRA, Marketing and Sponsorship

Business Owner Hopes Ads Get Peyton To Phoenix

Glendale-based R & S Mattress Liquidators Owner John Merwin wasted no time trying to capitalize on QB Peyton Manning's release from the Colts, putting up "three digital billboards and another hard billboard" around town saying, "Peyton Manning Please Sleep Here! R & S Mattress," according to ...

Tags: Marketing and Sponsorship, Arizona Cardinals, NFL

Quicken Loans Debuting First NASCAR Ad

Quicken Loans Sunday during Fox' broadcast of the NASCAR Sprint Cup Kobalt Tools 400 will debut a new ad featuring Stewart-Haas Racing's Ryan Newman promoting a fan sweepstakes that allows one fan to be the "boss of Stewart-Haas for a day," according to Nate Ryan. Quicken Loans signed a deal with SH ...

Tags: Marketing and Sponsorship, Quicken Loans, NASCAR, Motorsports

Manning's Move A Boon For Nike

QB Peyton Manning’s free agency could be “good news for Nike,” which replaces Reebok next month as the maker of NFL-branded apparel and uniforms, according to Scott Soshnick of BLOOMBERG NEWS. Edward Jones & Co. analyst Matt Arnold said that having a player of Manning’s " ...

Tags: Marketing and Sponsorship, NFL, Nike

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