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Universal Sports Signs Deal With National Cable Television Cooperative

Published in SportsBusiness Daily on 09 / 18 / 14

Universal Sports today signed a distribution deal with the National Cable Television Cooperative, a group that represents around 900 small cable operators in carriage deals. Universal Sports previously had deals with NCTC members Google Fiber, Wave Broadband, GCI and Hawaiian Telecom. As part of the...

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TBS Launches MLB Postseason Campaign

TBS yesterday debuted its MLB postseason marketing campaign entitled "Come Out Swinging," and it has put Philadelphia at the center of the effort. The net is launching a takeover of transit shelters along Market Street, altering them to resemble a Phillies dugout with life-size images of Phillies 1B ...

Tags: Marketing and Sponsorship, TBS/TNT, Baseball

Under Armour Unveils Wounded Warrior Unis

Under Armour yesterday announced that it has designed custom football uniforms for the Univ. of South Carolina, Texas Tech Univ. and Univ. of South Florida as part of the brand's continuing relationship with Wounded Warrior Project. This marks the third season UA has created head-to-toe uniforms to ...

Tags: Marketing and Sponsorship, Under Armour

Corner Kicks

DC United has reached an agreement with LivingSocial, making the discount website an official partner of the MLS club. As part of the relationship, LivingSocial becomes the exclusive social commerce provider of United, offering team-specific daily deals and in-stadium promotions during home games at ...

Tags: Marketing and Sponsorship, Soccer

Nike, Adidas Gaining Traction In China Market

After years of "breakneck expansion", Chinese athletic brands such as Li Ning and China Dongxiang are “grappling with shrinking margins, slowing sales growth and mounting inventories of outdated products, threatening the sector,” according to Zhu & Kwok of REUTERS. While the Chinese ...

Tags: Marketing and Sponsorship, Nike, Adidas, Li Ning

Columbia To Sponsor U.S. Freestyle Ski Team

The U.S. Ski & Snowboard Association today announced a three-year agreement with Columbia Sportswear that makes the brand the official outfitter of the U.S. Freestyle Ski Team. Columbia will outfit the team during the '14 Sochi Games and replaces Under Armour, which outfitted the team during the ...

Tags: Marketing and Sponsorship

NFL Launches Women's Line

The NFL launched its new women’s line “last week, timed to New York’s Fashion Week,” according to Michele Meyer of USA TODAY. The line includes items such as “denim skirts, rain boots and gem-blinged bangles.” NFL VP/Consumer Products & Apparel Tracey Ble ...

Tags: Marketing and Sponsorship, NFL

Chips & Putts

Ralph Lauren yesterday announced that it has signed a five-year deal with the R&A to sponsor the British Open. As part of the deal, the company will outfit all officials and staff members at the '12 Open Championship and will create a dedicated Polo Golf men's collection around the event. Ralph ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

In New Orleans, Kimberly Quillen reported Saints coach Sean Payton “has signed on as a spokesperson for Whitney and Hancock Bank.” Payton will “make public appearances on behalf of the banks and appear in television, radio, print and online advertisements.” His likeness &ldqu ...

Tags: Marketing and Sponsorship

Rivera To Appear In Arrid Deodorant Ad

Church & Dwight Co., Inc., maker of Arrid Extra Dry Anti-Perpsirant Deodorant, has partnered with Yankees P Mariano Rivera to launch the brand's new ad campaign. The commercial featuring Rivera will premiere tomorrow on YES Network during the Yankees' game against the Rays, and it will air more ...

Tags: Marketing and Sponsorship, New York Yankees

Saints Merchandise Still Selling Well

Retailers in New Orleans "can’t stock their shelves fast enough" with Saints gear, according to Naomi Martin of the New Orleans TIMES-PICAYUNE. Retailers said that this year “has been particularly busy, with some even tripling their typical offseason sales.” Aside from the Saints&r ...

Tags: New Orleans Saints, Marketing and Sponsorship

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