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Judicial Panel Considers Consolidating NHL Concussion Lawsuits

Published in SportsBusiness Daily on 08 / 01 / 14

A federal panel of judges yesterday presided over a hearing in K.C. as they prepare to "decide if several concussion lawsuits recently filed by former players against the NHL will be consolidated into a single class-action suit." The Judicial Panel on Multidistrict Litigation is "expected to issue a...

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Marketplace Roundup

MLB Giants P Tim Lincecum is teaming with sponsor Red Bull to challenge fans to a "competition in which they are asked to duplicate his unorthodox delivery on video for an opportunity to hit" against him at Spring Training next year. The "Red Bull Ultimate" competition began Tuesday and will run th ...

Tags: Marketing and Sponsorship

UA Launches Biggest Campaign Yet For Shoes

Watch The Clip Under Armour is introducing the “biggest campaign yet for its athletic shoes,” with commercials scheduled to begin airing "this week on prime ...

Tags: Marketing and Sponsorship, Under Armour

U.K. Volleyball Players To Sport Barcoded Bikinis

U.K. female beach volleyball players Shauna Mullin and Zara Dampney are “renting out their bikinis in an advertising deal that encourages spectators to photograph their behinds,” according to the London TELEGRAPH. The QR code when photographed on a smartphone “takes the user to a s ...

Tags: Marketing and Sponsorship

Studio Targets MMA Fans For Upcoming Film

UA, TapouT have deals with studio around upcoming MMA-themed film Lionsgate has started promoting its upcoming MMA-themed release "Warrior" "specifically to those who follow the increas ...

Tags: Marketing and Sponsorship

Tiger Woods, Tag Heuer End Sponsorship

Tiger Woods and Tag Heuer have ended their sponsorship deal, according to Twitter posts from Golf World's Ron Sirak . Excel Sports Management's Mark Steinberg confirmed that his client's relationship with the watchmaker "has expired." Sirak noted Woods still endorses EA Sports, Kowa, NetJets, Nike, ...

Tags: Marketing and Sponsorship, Golf, Tag Heuer

UA Inks Deal With Univ. Of South Carolina

Univ. of South Carolina’s new apparel agreement with Under Armour “is finally done” after the school's Board of Trustees approved a six-year, $19M deal that "finally brings all of USC's athletic teams within the company umbrella," according to Scott Hood of GAMECOCKCENTRAL.com. USC ...

Tags: Under Armour, Marketing and Sponsorship

NFL Helps Broker Pepsi Super Bowl Ad Deal

The NFL "was involved in working out a process so that Pepsi could  link its appearance" on Fox' "X Factor" to its Super Bowl advertising on NBC, according to Brian Steinberg of AD AGE. The deal reached would give NBC's Super Bowl broadcast a "promotional mention several ti ...

Tags: NFL, NBC, Fox, Marketing and Sponsorship

Lochte In The Spotlight Ahead Of London Games

U.S. Olympic swimmer Ryan Lochte "will be treated like a movie star" for the next 11 months before the '12 London Games after he "aced his screen test to be the leading man" of next summer's Olympics by winning five Gold Medals at last month's FINA World Championships, according to Karen Crouse ...

Tags: Marketing and Sponsorship

Newmark: No Bidding War For Edwards

Roush Fenway Racing President Steve Newmark said that the team's re-signing of Carl Edwards was not the product of a "bidding war" and "didn't come down to any late offer from Roush Fenway Racing nor Ford Motor Company," according to Bob Pockrass of SCENEDAILY.com. RFR's deal with Edwards "was com ...

Tags: Marketing and Sponsorship, Motorsports, Ford Motor Co.

Cycling Team HTC-Highroad Loses Sponsor

The California-based HTC-Highroad cycling team, which “has fielded the most successful men's and women's teams in the world the past several years, fell short in its search for a new title sponsor and will cease operating its men's team at the end of this season,” according to Bonnie For ...

Tags: Marketing and Sponsorship

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