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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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NBC On Record Pace For Super Bowl Ads

NBC Sports is on pace to sell out its Super Bowl telecast earlier than ever before. The broadcaster only has "a handful" of spots remaining in the game telecast, and NBC has had conversations for all those units, according to NBC Senior VP/Group Sales & Marketing Seth Winter. NBC has sold some ...

Tags: Marketing and Sponsorship, NBC, NFL

NBA Inks Sprint To Four-Year Sponsorship Deal

The NBA earlier this summer "quietly signed Sprint Nextel to a new four-year sponsorship deal," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the $45M rights fee paid by Sprint "was one of largest ever collected by the league and that total value of the ...

Tags: NBA, Sprint, Marketing and Sponsorship

Maryland's Unique UA Uniforms Draw Attention

Following the Univ. of Maryland's football team debuting it new Under Armour jerseys during its win Monday night over the Univ. of Miami, the jersey's "hideousness became a trending topic on Twitter," but what the uniforms "really did for Maryland was create a national buzz, however uncomplimentary, ...

Tags: Under Armour, Marketing and Sponsorship

Brady's First UGG Commercial To Air Monday

Santa Barbara-based footwear brand UGG will debut its first TV spot featuring Patriots QB Tom Brady during Monday's Patriots-Dolphins "MNF" game on ESPN. “Steps,” from M&C Saatchi, L.A., is the first wave of a campaign with Brady to support the UGG men's line of footwear and outerwea ...

Tags: Marketing and Sponsorship

Ovechkin Signs Deal With Bauer

Capitals LW Alex Ovechkin has signed a long-term global endorsement deal with Bauer. The deal covers on-ice equipment -- including skates, sticks, gloves, helmets and pads -- and follows last week's announcement of a deal in which Nike locked up Ovechkin for base layer and other apparel rights. H ...

Tags: Hockey, Washington Capitals, Marketing and Sponsorship

Newcastle United Launches Lingerie Line

EPL club Newcastle United is launching its own line of branded lingerie in a "move to raise the club's appeal to its female and male fans alike," according to Reynolds & Farey-Jones of MARKETING magazine. The "range of black-and-white lingerie includes bras, French knickers, stockings, suspender ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD WEEK’s Anthony Crupi noted Nissan last Saturday debuted a new campaign starring past Heisman Trophy winners including Barry Sanders, Marcus Allen, and Doug Flutie. Like a hybrid of MTV’s “The Real World” and HBO’s “Hard Knocks,” the “Heisman Ho ...

Tags: Marketing and Sponsorship

Ovechkin Signs Long-Term Deal With Nike

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Tags: Marketing and Sponsorship, Nike, Washington Capitals

UPS Plans To Cut Back Backing Of No. 6 Cup Car

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Tags: UPS, NASCAR, Marketing and Sponsorship

Hendrick Keeps Earnhardt Jr. Through '17

Dale Earnhardt Jr. and Hendrick Motorsports have "agreed to a five-year contract extension that will keep the sport's most popular driver with the organization" through '17, according to Bob Pockrass of SCENEDAILY.com. Earnhardt and team Owner Rick Hendrick "had agreed to extend the deal months ...

Tags: Marketing and Sponsorship

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