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Official Olympic Sponsors Monitoring Other Brands Following Changes To Rule 40

Published in SportsBusiness Daily on 06 / 30 / 16

Under Armour's sponsorship strategy around the Rio Games will be the "best case study for the changes" to Rule 40, which "ends a marketing blackout during the games for companies who sponsor athletes rather than the event itself," according to Liana Baker of REUTERS. UA has "backed a fleet of about ...

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