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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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12/07/11
Marketplace Roundup

Go Daddy has purchased two 30-second ad slots for the Feb. 5 Super Bowl broadcast on NBC, and both commercial scripts have already been approved by the net's standards and practices division. One of the spots features the company’s new .co Web address. The ads are being produced this ...

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12/06/11
Shell Did Not Force Kurt Busch Firing At Penske

Penske Racing announced yesterday that driver Kurt Busch will not return next season to drive the No. 22 Dodge sponsored by Shell for the upcoming NASCAR Sprint Cup season, but team President Tim Cindric said that Shell execs “did not force the firing,” according to Bob Pockrass of SCENE ...

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12/06/11
Arnold Palmer Enterprises Getting Younger

Arnold Palmer Enterprises is in the "midst of a branding review with the aim of reaching a generation of fans who weren't even born when he was racking up tour wins," according to E.J. Schultz of AD AGE. Arnold Palmer Enterprises VP Cori Britt said, "We're looking forward to ensuring the Arnold Pal ...

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12/06/11
Beckham Could Wear Nike Swoosh For PSG

French soccer team Paris Saint-Germain reportedly is willing to pay David Beckham $18M to sign with the team, and it is "not just what Beckham can do on the field that attracts the Paris club, among others, but what Brand Beckham can do off it," according to Graham Ruthven of the N.Y. TIMES. However ...

Tags: Marketing and Sponsorship, Adidas

12/06/11
Marketplace Roundup

ESPN.com’s Robin Macdonald reported U.S. Halfpipe team member Tucker Perkins “recently signed a deal with designer giant Ralph Lauren, making him the company's first sponsored freeskier.” Perkins previously was sponsored by Sessions outerwear, and he said, "Everyone at Sessions has ...

Tags: Marketing and Sponsorship

12/05/11
Sprint Extends Sponsorship Of NASCAR's Top Series

Sprint announced that it has signed a “three-year extension of its sponsorship” with NASCAR for title sponsorship of its Cup Series through ’16, according to Bob Pockrass of SCENE DAILY. Sprint CEO Dan Hesse made the announcement during the NASCAR Sprint Cup Series Awards Ceremony ...

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12/05/11
Chevron Out As Title Sponsor Of World Challenge

Chevron has decided "not to renew its title sponsorship" of the Chevron World Challenge, according to Bob Buttitta of the VENTURA COUNTY STAR. Chevron had been the title sponsor "for four years, but tournament director Greg McLaughlin said the company has decided to go in another direction with rega ...

Tags: Chevron Corp., PGA Tour, Marketing and Sponsorship

12/05/11
Majority Stake Of Learfield Sports Bought

L.A.-based private equity firm Shamrock Capital Advisors has "agreed to buy a majority stake" in Learfield Sports, according to Michael Smith of SPORTSBUSINESS JOURNAL. Learfield owns the multimedia rights to 48 schools, "most notably blue-chippers Alabama, North Carolina, Oklahoma and Penn State, a ...

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12/05/11
Marketplace Roundup

In Chicago, Dahleen Glanton noted Bulls G Derrick Rose will "step onto the court on Christmas Day ... in a new pair of shoes representing Chicago's 'L' train." The "Windy City," which will "be available Dec. 15, is designed for basketball, but the shoes are as much about the athlete's Chicago connec ...

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12/02/11
Tebow Boosting Merchandise Sales

Jacksonville-based Fanatics.com VP/Business Development Brian Swallow said that his company has seen an increase in Broncos QB Tim Tebow sales nationally of "more than 50 percent in the past two weeks," according to Roger Bull of the FLORIDA TIMES-UNION. Swallow said that Jaguars sales are "down les ...

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