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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Lochte Seen As Olympic Marketing Star

U.S. swimmer Ryan Lochte has "been on a breakneck tour of national appearances and promotions, making him this Olympics’ all-American swim hunk even before the United States team has been announced,” according to a Style section cover story by Melena Ryzik of the N.Y. TIMES. Lochte is &l ...

Tags: Marketing and Sponsorship

Griffin To Be Policeman In Adidas Spot

Redskins QB Robert Griffin III “lit up the city on Saturday by filming an Adidas spot at two downtown locations,” according to Dan Steinberg of the WASHINGTON POST. An “elaborate production" near the White House involved a "water tanker truck, like they use to simulate rain on ...

Tags: Marketing and Sponsorship, Washington Redskins, Adidas, Subway

Twitter Runs First TV Spots During NASCAR Race

Twitter for the “first time in its history ran television commercials on Sunday" during TNT's coverage of the Sprint Cup Pocono 400 "to promote the service’s tight tie-in with NASCAR,” according to Shira Ovide of the WALL STREET JOURNAL. Twitter during the telecast “ran s ...

Tags: NASCAR, Marketing and Sponsorship

Adidas Advertising On Tumblr Page

Tumblr has “sold a month-long campaign” to adidas, which “launched an official soccer Tumblr blog in time" for the start of UEFA Euro 2012 on Friday, according to Cotton Delo of AD AGE. The blog “plans to promote the site with paid placements in the Tumblr ‘Radar’ ...

Tags: Marketing and Sponsorship, Adidas, Nike, Soccer

Marketplace Roundup

Patriots QB Tom Brady said that the shoot he did for a  viral Under Armour video that appeared on Funny or Die “had the feel of ‘Saturday Night Live,’ where he has appeared multiple times.” Brady: "There's a lot of ad-libbing that goes on." The WALL STREET JOURNAL&rsq ...

Tags: Marketing and Sponsorship

IndyCar Searching For Potential Izod Replacement

The IndyCar Series has "begun searching for a potential replacement for its title sponsor, Izod, three years before the sponsorship is set to end," according to Tripp Mickle in next week's SPORTSBUSINESS JOURNAL. IndyCar execs have "approached current series sponsors and brands about becoming the pr ...

Tags: Marketing and Sponsorship, IndyCar

Louis Vuitton Taps Muhammad Ali As New Pitchman

Muhammad Ali "will be the next Louis Vuitton icon," according to Christina Binkley of the WALL STREET JOURNAL. Print ads featuring Ali will launch June 14, in the "latest installment of an ad campaign that has featured Mikhail Gorbachev, soccer great Pelé, musician Keith Richards and, most re ...

Tags: Marketing and Sponsorship

OKC Stores Sell Out Of Thunder Gear

NBA Finals T-shirts and hats, as well as Western Conference championship apparel, were selling out in Oklahoma City-area stores Thursday as fans "scrambled to purchase a piece of the action, a wearable reminder" of the Thunder's win over the Spurs Wednesday night in the Western Conference Final ...

Tags: Oklahoma City Thunder, Marketing and Sponsorship

Euro 2012 Sponsors Ramp Up Activation

UEFA partners are “bolstering their Euro 2012 sponsorship activity with a flurry of tactical advertising campaigns in a bid to tap into the growing excitement around the tournament,” according to Sebastian Joseph of MARKETING WEEK. adidas is launching a new portal on photo blogging site ...

Tags: Marketing and Sponsorship, Soccer

VisitMyrtleBeach.com To Sponsor Big South Tourney

The Big South Conference Thursday announced VisitMyrtyleBeach.com will be the new title sponsor of the men’s and women’s basketball tournament championships for the next three years. The games are scheduled to be held at Coastal Carolina Univ.’s new Student Recreation and Convocati ...

Tags: Marketing and Sponsorship

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