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Monster Energy Not Making Changes To NASCAR Model Outfits Despite Some Criticism

Published in SportsBusiness Daily on 02 / 23 / 17

No changes will be made to the "risqué outfits worn by Monster Energy models at NASCAR races this year despite some criticism voiced on social media by fans" after Sunday's Advance Auto Parts Clash at Daytona, according to Darren Rovell of ESPN.com. Monster Energy VP/Sports Marketing M...

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Tags: Marketing and Sponsorship, NASCAR

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Marketplace Roundup

In Boston, Kerry Byrne notes local QSR Tasty Burger has "signed a three-year deal to be the Official Burger" of the Red Sox. The stand in the recently renovated third-base deck will "sell burgers, fries, milkshakes and Tasty Burger tater tots made exclusively for Fenway Park" ( BOSTON HERALD, 4/4 ...

Tags: Marketing and Sponsorship

Ortiz Taking Heat Over Obama Selfie

See the Listing for SAMSUNG Red Sox DH David Ortiz yesterday said that he "was seizing a moment, not cashing in" on his endorsement deal with Samsung, when he "snapped that selfie " with President Obama on Tuesday, according to Michael Silverman of the BOSTON HERALD. Word of Ort ...

Tags: Samsung, Marketing and Sponsorship

Nike Still Selling Woods' Masters Garb

Tiger Woods on Tuesday announced that he would not be playing in The Masters next week due to back surgery, but Nike "will still be selling" what he would have worn in the tournament, according to Darren Rovell of ESPN.com. With "so many eyeballs on Woods during the majors, Nike typically produ ...

Tags: Marketing and Sponsorship, Nike, Golf

MLB Targeting Female Fans With Hello Kitty Merch

MLB's merchandise deal with Tokyo-based Sanrio Inc.'s Hello Kitty brand "may seem a curious partnership, but it worked so well in its test phases," MLB has "extended its marketing deal" with the licensor, according to Susan Krashinsky of the GLOBE & MAIL. All 30 MLB teams "will be selling co-bra ...

Tags: MLB, Marketing and Sponsorship

Hershey, USATF Sign Seven-Year Deal

USA Track & Field has signed The Hershey Co. to a seven-year, multimillion dollar sponsorship of the organization's youth program. Under terms of the agreement, Hershey will become the presenting sponsor of a new educational initiative for youth called “Run Jump Throw,” which teaches ...

Tags: Nike, Marketing and Sponsorship, Hershey, Saucony

MLS Timbers Land Deal With Chocolatier

The MLS Timbers last night announced that they have partnered with Portland-based Woodblock Chocolate -- a local, small-batch chocolatier -- to "bring a dose of sweet to the confines of Providence Park," according to Dane Carbaugh of TIMBERS.com. As part of the deal, Woodblock will produce a special ...

Tags: Portland Timbers, Marketing and Sponsorship

Balls & Strikes

In Portland, Allan Brettman noted Jordan Brand and Yankees SS Derek Jeter yesterday "launched a campaign to recognize" Jeter's final season. The campaign is entitled "RE2PECT" and limited-edition T-shirts with the phrase on them "go on sale Saturday." Jeter "was the first Jordan Brand-endorsed baseb ...

Tags: Marketing and Sponsorship

Coke Goes Big With World Cup Campaign

Coca-Cola today is launching “The World’s Cup” -- its campaign for the '14 FIFA World Cup in Brazil. Coke, an official FIFA sponsor, says it is the largest marketing program in company history. Coke Global Dir of Football Marketing Arnab Roy said, "The biggest one before that ...

Tags: FIFA World Cup, Marketing and Sponsorship, Coca-Cola, PepsiCo

MLB, PepsiCo Announce Multiyear Extension

MLB this morning announced a multiyear extension of its major sponsorship with PepsiCo. The deal extends a relationship that began more than 15 years ago. Among the planned executions is a new national advertising campaign debuting later this month featuring Nationals LF Bryce Harper for Gatorade's ...

Tags: Marketing and Sponsorship, MLB, PepsiCo, Gatorade

USSF, Nike Debut New Away Kit

The U.S. Soccer Federation and Nike yesterday unveiled the away kit for the men's and women's national teams, which will be worn first by the men during tonight's friendly against Mexico. Features of the jersey include a crew neck collar and three bands representing the colors of the American flag, ...

Tags: Nike, FIFA World Cup, Marketing and Sponsorship

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