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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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09/12/11
Athletic Apparel Brand Crons Aims High

Pittsburgh-based apparel brand Crons "isn't a household name, even if it's starting to show up in more locker rooms and athletic facilities," but its strategy is "starting to gain visibility," according to Teresa Lindeman of the PITTSBURGH POST-GAZETTE. Robert Morris Univ. and UNC-Asheville wore Cr ...

Tags: Pittsburgh Penguins, Marketing and Sponsorship

09/12/11
Marketplace Roundup

In Raleigh, J.P. Giglio gives the throwback adidas uniforms Michigan and Notre Dame wore Saturday night a thumbs down, wirting, "It's one thing for Oregon, and now Maryland, to mix-and-match at their affiliated sneaker company's whim, but it's entirely another for two of the winningest and most iden ...

Tags: Marketing and Sponsorship

09/09/11
Maryland Jersey Still Have People Talking

Under Armour is not the "first company to push the envelope in the area of college uniforms," but the jerseys the Univ. of Maryland football team wore Monday night "took whatever Nike does to an enitrely different place," according to Michael Wilbon of ESPN.com. UM nationally has “no football ...

Tags: Football, Under Armour, Marketing and Sponsorship

09/09/11
Nyjer Morgan T-Shirts Hot Sellers In Milwaukee

When CF Nyjer Morgan joined the Brewers late in March, “no one inside the team's front office was thinking they had a marketing and branding bonanza on their hands,” but Morgan “has proved to be a two-tool player: he's a star on and off the field,” according to Rick Wood of t ...

Tags: Milwaukee Brewers, Marketing and Sponsorship

09/09/11
IMG College Looks To Go Nationwide

As a companion to his cover story in this week’s SportsBusiness Journal , reporter Michael Smith talks about IMG College’s structure and ability to sign major sponsorship deals with the likes of UPS and MillerCoors across its affiliated collegiate programs. Smith notes the fragment ...

Tags: IMG, UPS, Marketing and Sponsorship, In The Studio

09/09/11
Marketplace Roundup

The AP's Jenna Fryer noted NASCAR driver Jeff Gordon will be aided by a new sponsor in Saturday night's Sprint Cup Series Wonderful Pistachios 400 at Richmond Int'l Raceway when Chase Card Services puts the "AARP Visa Card and the Chase logo on the hood and decklid of the No. 24 Chevrolet. ...

Tags: Marketing and Sponsorship

09/08/11
Phelps Signs Deal To Endorse Head & Shoulders

Procter & Gamble has signed Olympic swimmer Michael Phelps “to a seven-figure endorsement deal for its billion-dollar Head & Shoulders shampoo brand,” according to Lefton & Mickle of SPORTSBUSINESS JOURNAL. Sources said that Phelps is signed through next year’s London O ...

Tags: Marketing and Sponsorship, Procter and Gamble

09/08/11
Aspen's New Ad Campaign Reflects On History

Aspen Skiing Co.’s print advertising campaign for the '11-12 season “aims to capture a feeling of what the resort/community embraces and thus far sets it apart from the rest,” according to Carolyn Sackariason of the ASPEN DAILY NEWS. The new concept “harkens back to the Aspe ...

Tags: Marketing and Sponsorship

09/08/11
Marketplace Roundup

In Newark, Mike Vorkunov writes tennis player Novak Djokovic's "dominant season has earned him respect but not marketability." Djokovic's presence at the U.S. Open "has hardly matched his status within the sport." At the tournament, Roger Federer and Rafael Nadal "have a Nike store solely devot ...

Tags: Marketing and Sponsorship

09/07/11
NFL, PepsiCo Renew Partnership

The NFL yesterday announced the renewal of its partnership with PepsiCo with a new agreement that will take effect in '12. The deal will align several PepsiCo brands with the NFL, including Gatorade and Frito-Lay, which will continue their relationships with the league, and Pepsi Max, which will rem ...

Tags: Marketing and Sponsorship, PepsiCo, NFL, Marriott International

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