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Penguins' Crosby Continues To Boast Unmatched Marketability Among NHLers

Published in SportsBusiness Daily on 05 / 23 / 17

The Penguins can advance to the Stanley Cup Final with a win tonight over the Senators, and while C Sidney Crosby is the "most sought after name in hockey" by various brands, the public "knows very little about his identity beyond the rink," according to Dan Robson of SPORTSNET.ca. Various brands ov...

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Tags: Marketing and Sponsorship, Pittsburgh Penguins

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