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Time To Participate In The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 20 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * How often do you watch live sports on a mobile device? ...

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10/28/11
NASCAR Chair Sees Cause For Optimism

NASCAR Chair & CEO Brian France said that it is "unrealistic to think NASCAR could emerge unscathed from the recession and the slow recovery," but amid the setbacks, he "sees cause for optimism," according to Erik Spanberg of SCENE DAILY. France said, "We’ve had a number of sponsors join u ...

Tags: Marketing and Sponsorship, NASCAR

10/28/11
Marketplace Roundup

Ball State Univ. has signed Mattingly Sports to an equipment and apparel deal for the baseball team. The deal, executed between Mattingly and Ball State coach Alex Marconi, represents Mattingly’s first college deal. Mattingly VP/Sales & Marketing Jim Bel Bruno said the compa ...

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10/27/11
NBA Kings Talking Refunds With Sponsors

The NBA lockout has "complicated the Kings' relationship with their corporate patrons, particularly those that responded to Mayor Kevin Johnson's frenzied appeal last spring, to keep the team" in Sacramento, according to a front-page piece by Dale Kasler of the SACRAMENTO BEE. With two weeks of game ...

Tags: Marketing and Sponsorship, NBA, Sacramento Kings

10/27/11
One-Car NASCAR Team Finds Sponsor Success

NASCAR team JTG Daugherty Racing’s “carefully crafted business model is delivering success off the track, allowing the 29th ranked team to remain fully sponsored with ambitious plans for a 2012 reorganization and future expansion beyond driver Bobby Labonte,” according to Nate Ryan ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

10/27/11
Marketplace Roundup

Kia Motors has signed a three-year deal to be an official sponsor of the SEC. Financial terms were not announced, but the Kia Sorento will serve as the conference’s official vehicle for all championship events and FanFare fan events. The deal was negotiated by SEC Sports Marketing, a property ...

Tags: Marketing and Sponsorship

10/26/11
AT&T Extends NCAA Corporate Champion Deal

AT&T, the NCAA’s longest-standing partner, "has extended its corporate champion sponsorship" by three years, according to Michael Smith of SPORTSBUSINESS JOURNAL. The agreement "keeps AT&T on board as the NCAA’s official wireless service provider and a heavily integrate ...

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10/26/11
Hockey Canada Unveils Third Jersey For Junior Team

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Tags: Marketing and Sponsorship

10/26/11
Marketplace Roundup

Michigan State Univ. basketball coach Tom Izzo yesterday confirmed that the team "will wear a special camouflage uniform for its Nov. 11 season opener" against the Univ. of North Carolina as part of the Quicken Loans Carrier Classic in San Diego. A report by KTVI-Fox in St. Louis "showed what appear ...

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10/25/11
A-B To Be Official World Cup Beer In '18, '22

Anheuser-Busch InBev announced its sponsorship of the FIFA World Cup will extend to include the '18 and '22 World Cups. Budweiser will serve as the official beer for the events in Russia and Qatar. A-B InBev has global sponsorship rights for all editions of the World Cup and FIFA Confedera ...

Tags: Marketing and Sponsorship, Anheuser Busch, FIFA

10/25/11
Labatt Suffers Another Legal Defeat

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