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Blue Shield Of California Signs On As Health Care Sponsor For NHL Kings, AEG Properties

Published in SportsBusiness Daily on 07 / 27 / 17

Blue Shield of California has signed a multiyear partnership with AEG that will see the health care company become the exclusive health care partner of the NHL Kings and other AEG properties, as well as a founding partner of L.A. Live. The deal, which was brokered by AEG Global Partnerships, also ma...

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Tags: Marketing and Sponsorship, Los Angeles Kings, AEG

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