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Take A Walk On The Wild Side: AmEx Using Holograms In Latest U.S. Open Activation

Published in SportsBusiness Daily on 08 / 24 / 16

American Express will allow fans at next week’s U.S. Open to feel as if they are players walking through the locker room and onto the court in the latest and most advanced activation the event has planned. The four-minute experience is called the “Pro Walk.” The credit card company...

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Tags: Marketing and Sponsorship, American Express, USTA

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