Featured Story

Texas Seeking Basketball Coach To Spark Interest In Program

Published in SportsBusiness Daily on 03 / 29 / 15

Univ. of Texas men's AD Steve Patterson  is tasked with making another key hire in the wake of the school's announcement that men's basketball coach Rick Barnes  "will not return after 17 seasons." Barnes, who made $2.55M this past season, "has a buyout" of $1.75M that "would have d...

Read More

More Stories

04/06/12
Jeter Tops MLB Jersey Rankings

Yankees SS Derek Jeter tops the list of MLB's best-selling jerseys for '11, the second-straight year Jeter has led the league in that category . Phillies P Cliff Lee follows Jeter at second, with Angels 1B Albert Pujols rounding out the top three. There are seven players who did not make the p ...

Tags: Marketing and Sponsorship, MLB

04/06/12
FS Midwest Nearly Sold Out For Cards Games

FS Midwest has "sold a majority of advertising slots" for its slate of MLB Cardinals telecasts this season, according to Amir Kurtovic of the ST. LOUIS BUSINESS JOURNAL. The station also raised ad prices "about 10 percent this season, cashing in on the record ratings and World Series success of last ...

Tags: Marketing and Sponsorship, St. Louis Cardinals

04/06/12
Businesses Cashing In On UK Win

Businesses around the state of Kentucky “are offering limited-edition collectibles” commemorating the Univ. of Kentucky's men's basketball national championship win, according to Scott Sloan of the LEXINGTON HERALD-LEADER. Coca-Cola Communications Dir Jennifer Richmond said that the comp ...

Tags: Marketing and Sponsorship

04/06/12
USA Swimming Signs Three New Sponsors

USA Swimming has signed three new sponsorships, Master Spas, the Century Council and Active Network. All three deals are in the supplier category, which are typically valued in the mid- to high six figures. Master Spas makes hot tubs and swimming treadmills; the Century Council is a non-profit group ...

Tags: Marketing and Sponsorship

04/05/12
New Balance To Launch New Ad Campaign

New Balance is “introducing a 30th anniversary model of its 990 running shoe with an advertising campaign that emphasizes its production” in the U.S., according to Jane Levere of the N.Y. TIMES. The company's new advertising campaign, which was created in-house, “focuses on th ...

Tags: Marketing and Sponsorship, New Balance

04/05/12
Chips & Putts

In Jackson, Gary Pettus reported a “sponsorship alliance of four specialty medical practices has resuscitated the Mississippi PGA Tour event formerly known as the Viking Classic.” Mississippi-based NewSouth NeuroSpine, the Mississippi Sports Medicine & Orthopaedic Center in Jackson, ...

Tags: Marketing and Sponsorship, Golf

04/04/12
Check Here: Nike Overhauls Seahawks' Uniform

Nike yesterday unveiled the new NFL uniforms at Steiner Studios in Brooklyn, and “with the exception of the Seattle Seahawks, every team escaped the event sartorially unscathed,” according to Mike Tanier of the N.Y. TIMES. It was “hard to tell the difference between the new uniform ...

Tags: Marketing and Sponsorship, NFL, Nike

04/04/12
Beckham Appears In New Burger King Ad

Burger King in its "biggest marketing push to date" is using celebrities like MLS Galaxy MF David Beckham, TV host Jay Leno and singers Mary J. Blige and Steven Tyler "to draw attention to its revamped menu,” according to Noreen O’Leary of ADWEEK. Beckham is featured in t ...

Tags: Marketing and Sponsorship, Burger King

04/04/12
P&G Announce U.S. Olympian Endorsers

Proctor & Gamble today released a list of 28 U.S. Olympic and Paralympic athletes who will be representing 13 of the company's brands in the months ahead. The list features athletes from an array of sports, including sprinter Allyson Felix, swimmer Ryan Lochte, gymnast Jordyn Wieber and taekwond ...

Tags: Marketing and Sponsorship, Procter and Gamble

04/04/12
BMW Installs 3D Video System For USATF

USOC sponsor BMW yesterday announced it had completed the installation of a 3D video system that can track U.S. track and field athletes' velocity and performance in the long jump. The automotive company’s technology division spent a year developing the technology and U.S. Gold Medal-winning d ...

Tags: Marketing and Sponsorship, BMW Inc., USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug