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"We won the championship. We're drinking champagne, but we have 14 guys grinding it out at a ballpark trying to watch it on their cell phones. They are the ones missing birthdays and their son's first Little League game" – Nationals President of Baseball Operations & GM Mike Rizzo , ...

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Sporting KC Sponsoring Nationwide Car Saturday

Turner Motorsports’ No. 30 NASCAR Nationwide Series entry will sport a unique paint scheme for Saturday’s Kansas Lottery 300, as MLS Sporting KC will serve as the primary sponsor for the race. The deal is the first NASCAR sponsorship for the soccer team and is the latest example of Sport ...

Tags: Marketing and Sponsorship, Sporting Kansas City

Tiger Woods Signs Deal With Rolex

Tiger Woods has his “first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors,” according to Doug Ferguson of the AP. Woods previously had a watch deal with Tag Heuer , which “dropped him two months ago.” T ...

Tags: Marketing and Sponsorship, Rolex, EA Sports

General Mills To Stay With RCR

General Mills' Wheaties brand "will sponsor select races" next season for Richard Childress Racing's No. 31 NASCAR Sprint Cup entry driven by Jeff Burton, according to Bob Pockrass of SCENEDAILY.com. Wheaties will sponsor "select races, although the exact number of races wasn't announced." Burt ...

Tags: General Mills, Marketing and Sponsorship

Bill Russell Files Lawsuit Against NCAA, EA

Basketball HOFer Bill Russell has filed an antitrust suit against the NCAA, alleging it of “selling videos using his likeness without paying him or seeking his consent,” according to Karen Gullo of BLOOMBERG NEWS. The lawsuit is “the latest to claim the NCAA violates federal antitr ...

Tags: Marketing and Sponsorship, NCAA, EA Sports

Diageo Inks Deal With ESPN Programs

ESPN has struck a deal to make liquor company Diageo the presenting sponsor of both "Around the Horn" and "PTI," according to Brian Steinberg of AD AGE. The sponsorship will be highlighted as "Happy Hour," and will be “identified as such throughout the course of the deal, which lasts from this ...

Tags: Marketing and Sponsorship, ESPN

Sun Mountain Gets Second Chance

Montana-based Sun Mountain Sports has been selected as the official outerwear provider of the '11 U.S. Presidents Cup team, marking the second straight time the company will sponsor the U.S. team in the biennial event. The team will be outfitted in custom-designed rain jackets and pants based upon a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Watch The Clip MLB Giants P Brian Wilson will star in a new Taco Bell commercial debuting during TBS' coverage of Tigers-Yankees ALDS Game Five tonight. The ad is c ...

Tags: Marketing and Sponsorship

Rodgers Leads Latest NFL Jersey Sales List

Packers QB Aaron Rodgers "continued to lead all NFL players in jersey sales" from April 1 to Sept. 30, according to Darren Rovell of CNBC.com. A lack of "playing time hurt two notable players." Broncos QB Tim Tebow, who has been at or near the top of the list since being drafted 18 m ...

Tags: Marketing and Sponsorship, NFL

AFL Soul Promo Lets Fan Choose A Play

The AFL Philadelphia Soul and Just Born Inc., maker of Goldenberg Peanut Chews, next season will debut the "Chews That Play" promotion, according to John George of the PHILADELPHIA BUSINESS JOURNAL. Soul COO & VP John Adams explained, "Fans will enter the contest, and we will pick a wi ...

Tags: Marketing and Sponsorship, Arena Football League

CityVille Facebook Game To Feature College Logos

Social gaming outfit Zynga has signed a licensing deal with the Collegiate Licensing Company that will allow for the use of college logos and university landmarks for its popular Facebook game, CityVille. Marks from nearly 50 schools, including Alabama, Florida, LSU, Notre Dame and Michigan, will be ...

Tags: Marketing and Sponsorship

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