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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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12/14/11
Aaron's Signs On To Sponsor 30 Colleges

Aaron’s, the Atlanta-based retailer for furniture sales and rentals, has signed a deal to sponsor 30 colleges, including Arizona, Arizona State, Auburn, BYU, Duke, Florida, Georgia and Michigan. The deal was negotiated by IMG College, the multimedia rights holder for these schools, and represe ...

Tags: Marketing and Sponsorship

12/14/11
Earnhardt Leading Seller For NASCAR Diecasts

NASCAR driver Dale Earnhardt Jr. “sold the most diecasts of any driver in 2011, but he needed more than one version of his car to do it,” according to Bob Pockrass of SCENEDAILY.com. Lionel NASCAR Collectibles VP Howard Hitchcock, whose company makes the diecasts, said, “There ...

Tags: Marketing and Sponsorship, NASCAR

12/14/11
F1 Driver Lewis Hamilton Defends Managment Company

F1 driver Lewis Hamilton “has again launched a robust defence of his management team," XIX Entertainment, run by Simon Fuller, according to the PA. F1 Management Chair Bernie Ecclestone had said that he “was  concerned that XIX's celebrity clients were distracting the former world ...

Tags: Marketing and Sponsorship, Formula One

12/14/11
Marketplace Roundup

In San Diego, Tod Leonard wrote in what “was clearly an effort to steer the ... tournament toward a reputation as young and fun,” PGA Tour Farmers Insurance Open organizers enlisted golfers Bubba Watson and Rickie Fowler “to make commercials for the event that will be seen over the ...

Tags: Marketing and Sponsorship, Visa, PGA Tour, Houston Texans

12/13/11
Braun's Ability To Gain Sponsors On Hold

Brewers LF Ryan Braun's ability to "gain new deals and endorsements was expected to increase markedly" after winning the NL MVP Award last month, but that is "on hold now after word leaked out that Braun had tested positive in a drug test," according to Don Walker of the MILWAUKEE JOU ...

Tags: Marketing and Sponsorship, Nike, Milwaukee Brewers

12/13/11
A-B InBev Chooses Two Ad Firms For Bud Light

A-B InBev has divided its Bud Light account "between mcgarrybowen and Translation,” according to Andrew McMains of AD WEEK. Mcgarrybowen will “lead efforts on the core brand, while Translation will work on brand extensions like Bud Light Lime and the soon-to-be launched Bud Light Platinu ...

Tags: Marketing and Sponsorship, Anheuser Busch

12/13/11
Dannon To Advertise During Super Bowl XLVI

Dannon Company announced yesterday that it will advertise during Super Bowl XLVI, making it the first yogurt company to do so. Dannon's 30-second spot will air during the third quarter of the game. Details have not been released, but the company is planning a fully-integrated campaign ( THE DAILY ). ...

Tags: Marketing and Sponsorship, Century 21 Real Estate Corp.

12/13/11
UFC Signs Deal With Online Slot Machines In U.K.

The UFC, owned in principal by Las Vegas casino operators Lorenzo and Frank Fertitta, will announce today that it will license its fight footage and the names and likenesses of a dozen fighters to a gaming company that will use them in online slot machines in the U.K., with the potential to expand t ...

Tags: Marketing and Sponsorship, UFC

12/13/11
Ecclestone Critical Of Hamilton's Management

F1 Management Chair Bernie Ecclestone has described driver Lewis Hamilton's decision to "put his affairs in the hands of a management company dealing primarily in showbusiness figures as 'a disaster,'" according to Richard Williams of the GUARDIAN. Ecclestone said it was "an uphill year" for Hamilto ...

Tags: Marketing and Sponsorship, Formula One

12/13/11
NBA Marketing Notes

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off a league rights deal later this week. What a source labeled "a short-term deal" will give Under Armour the rights to use its NBA endorsers -- Bucks G Brandon Jennings, T'Wolv ...

Tags: Marketing and Sponsorship, NBA

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