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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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Nationals' Harper To Star In T-Mobile Ad

T-Mobile is advancing its partnership with MLB and “launching a nationwide campaign that takes a broad swipe" at the telecom industry, according to Mark Bergen of AD AGE. A new 30-second commercial starring T-Mobile endorser and Nationals LF Bryce Harper will “premiere on ESPN&rdqu ...

Tags: Marketing and Sponsorship, T Mobile, MLB

Sources: Adidas Closing In On Kit Deal With ManU

adidas is "in pole position to clinch a world record kit deal" with EPL club Manchester United, as a deal worth $102M (all figures U.S.) annually "has all but been agreed, even though current sponsors Nike retain[s] the right to match any offer and extend a partnership" that dates back to '02, accor ...

Tags: Manchester United, Marketing and Sponsorship, Adidas, Nike

Pelé Taking Center Stage Ahead Of World Cup

Despite his "stature as one of history's greatest and most popular athletes, Pelé and a new team of handlers have been scrambling to reverse decades of mismanagement and bad business deals, shoring up a formidable brand in time to bask in the spotlight of international sports when it shines o ...

Tags: Marketing and Sponsorship, FIFA World Cup

Oakley Looks For New Ad Campaign

See the Listing for OAKLEY Oakley is "looking for a new agency to come up with its own version" of Nike's "Just Do It" campaign, according to Michael McCarthy of AD AGE. Oakley CEO Colin Baden said that the company has “narrowed down to two finalists in an agency search that initi ...

Tags: Marketing and Sponsorship, Oakley

Skechers Signs U.S. Runner Goucher

Skechers added U.S distance runner Kara Goucher to its sponsorship roster alongside ’14 Boston Marathon winner Meb Keflezighi, giving the shoe line, "more commonly known for its fashion footwear, two of America’s most established and popular distance runners,” according to Lindsay ...

Tags: Marketing and Sponsorship, Skechers

Chips & Putts

Callaway Golf held its investor day yesterday, with CNBC's Tyler Mathisen noting after "years of declining sales and market share lows," the company has "returned not only to profitability but to a really commanding place in the business." Callaway Golf President & CEO Chip Brewer, when asked if ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

MMA PAYOUT’s Jason Cruz cited a Straits Times report as stating Nike “seems to be unwilling to yield to the UFC sponsor fees,” with the latest sign being the "lack of the swoosh” on Jon Jones during his most recent fight at UFC 172. At the weigh-ins, “any signs of the N ...

Tags: Marketing and Sponsorship

NBA, Adidas Selling "We Are One" T-Shirts

The NBA and adidas are "selling 'We Are One' T-shirts" with the Clippers' or league's logo on them, according to Darren Rovell of ESPN.com. The phrase was "first posted on the Clippers' website" last Tuesday, the day NBA Commissioner Adam Silver banned Clippers Owner Donald Sterling for life. An NBA ...

Tags: NBA, Marketing and Sponsorship, Adidas

Lexus To Be Halftime Sponsor Of Thursday NFL Games

See the Listing for LEXUS CBS "has kicked off advertising sales of its new Thursday Night NFL franchise by signing luxury automaker Lexus as the sponsor of its halftime show," according to Jon Lafayette of BROADCASTING & CABLE. Lexus "had been the halftime show sponsor of Thurs ...

Tags: Lexus, Marketing and Sponsorship, NFL, CBS

Cubs, White Sox Seek Crosstown Cup Sponsor

The Cubs and White Sox are “searching for a corporate partner to slap its name on the Crosstown Cup trophy,” according to Danny Ecker of CRAIN’S CHICAGO BUSINESS. Both sides have been “trying to find a new sponsor for the series since neither retained BP" as a corporate partn ...

Tags: Marketing and Sponsorship, Chicago Cubs, Chicago White Sox, MLB

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