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Morning Hot Reads: Dan With The Plan

Published in SportsBusiness Daily on 03 / 05 / 15

The DETROIT FREE PRESS portrays Cavaliers Owner and Quicken Loans Chair  Dan Gilbert as "a modern-day version of Muhammad Ali in his prime." He is a "supremely confident guy, given to making brash, over-the-top predictions – and usually delivering on them." The Knicks are now...

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Nike Sees Drop In Number Of Tourney Teams

Nike and its affiliated brands sponsor 52 of the 68 teams in the NCAA men’s basketball tournament, down from the 55 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 47 schools that wear Nike shoes, while five teams don ...

Tags: Marketing and Sponsorship, NCAA, Nike, Adidas

Derrick Rose, Adidas Discuss Mutual Benefits Of Deal

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CCM, TaylorMade Collaborate To Create Hockey Stick

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Tags: CCM, TaylorMade Golf, Marketing and Sponsorship

NHL Breaking New Campaign Aimed At Casual Fans

The NHL this week is debuting a new postseason marketing campaign with the tagline, "Because It’s The Cup," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The new effort replaces the two-year-old "History Will Be Made" campaign and "showcases a new and unprecedented degr ...

Tags: NHL, Marketing and Sponsorship

Dodge Has No Plans To Leave NASCAR

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Tags: Marketing and Sponsorship, NASCAR, Motorsports, Chrysler Corp.

IndyCar Teams With DreamWorks For Film

IndyCar and the Indianapolis Motor Speedway today announced a partnership with DreamWorks Animation SKG for the company’s upcoming animated feature film “Turbo,” which is scheduled to be released on July 19, 2013. “Turbo” is the story of a garden snail’s drea ...

Tags: Marketing and Sponsorship, IndyCar, DreamWorks SKG, Motorsports

Sponsors Sticking With Bobcats Despite Losing Record

Charlotte-based Presbyterian Healthcare on Friday became the first company to sign a Bobcats’ team sponsorship deal in addition to an endorsement deal with Owner Michael Jordan, and the re-signing of the hospital “gives the team an important corporate renewal during what has been a dre ...

Tags: Marketing and Sponsorship, Charlotte Hornets

U.S. Ice Dancers Search For Sponsors

Meryl Davis and Charlie White, the only U.S. ice dancing team to ever win the world championships, “could alter the country’s current indifference to figure skating, particularly in the run-up to the Olympics, as sponsors begin to focus on finding their future athletic stars,” acco ...

Tags: Marketing and Sponsorship

Marketplace Roundup

GOLF WORLD MONDAY’s E. Michael Johnson reports TaylorMade “continued its marketing push for its RocketBallz line of clubs this past week by having seven players don ‘jerseys’ -- complete with their names on the back -- and hats emblazoned with the number 17 prior to the final ...

Tags: Marketing and Sponsorship

Presbyterian Healthcare Signs With Bobcats, Jordan

The Bobcats and Owner Michael Jordan have signed their "first top-tier Level 23 marketing deal as part of a one-of-a-kind program that includes rights not only to the team, but also to one of sports’ most recognizable pitchmen," according to John Lombardo of SPORTSBUSINESS JOURNAL. Charlotte-b ...

Tags: Charlotte Hornets, Marketing and Sponsorship

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