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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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05/09/11
Lions' Suh The Perfect Fit To Endorse Chrysler

Watch Suh's Chrysler spot When Chrysler and Wieden + Kennedy needed a Detroit athlete to star in the automaker's newest commercial, Lions DT Ndamukong Suh's "rise from humble beginnings in Northeast Portland to big-time success ... personified the message the adv ...

Tags: Marketing and Sponsorship, Chrysler Corp.

05/09/11
Marketplace Roundup

In N.Y., Barrow, O'Keeffe & Samuel wrote Sheets energy strips could be a "new quick-energy trend on the horizon," thanks to "some serious superstar backing." Sheets, created by a company co-founded by Heat F LeBron James , also counts Knicks F Amar'e Stoudemire and Ravens RB Ray Rice as endorse ...

Tags: Marketing and Sponsorship

05/06/11
Champion Drops Mendenhall After Tweets

Champion has cut ties with Steelers RB Rashard Mendenhall as an endorser "over his controversial tweets objecting to the celebration over the death of Osama bin Laden," according to Michael McCarthy of USA TODAY. Champion spokesperson Matt Hall on Thursday said the apparel brand is "ending our busin ...

Tags: Marketing and Sponsorship, Champion, Pittsburgh Steelers

05/06/11
Pacquiao Signs Deal With Hewlett-Packard

Top Rank has landed boxer Manny Pacquiao a "spot in Hewlett-Packard's upcoming campaign around its recently released tablet computer," according to Bill King of SPORTSBUSINESS JOURNAL. Due to the "its broad line of products," HP has "struggled to find attractive endorsers who don't have conflicting ...

Tags: Boxing, Marketing and Sponsorship

05/06/11
Pirates Reach Deal With Iron City Brewing

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Tags: Marketing and Sponsorship, Pittsburgh Pirates

05/06/11
Marketplace Roundup

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Tags: Marketing and Sponsorship

05/05/11
LeBron James Launches Brand Of Energy Strips

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Tags: Marketing and Sponsorship

05/05/11
Sponsors Activate Around Rose Winning MVP

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Tags: Coca-Cola, Adidas, Chicago Bulls, Basketball, Marketing and Sponsorship

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BA Launches Campaign For London Games

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05/05/11
Cheslea Hires Agency To Market In China

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