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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Murray Officially Signs Four-Year Deal With UA

Tennis player Andy Murray on Tuesday officially “signed a four-year deal with Under Armour to wear the company’s products,” according to Sara Germano of the WALL STREET JOURNAL. A source said that the deal is valued at roughly $23M in total, with “potential for bonuses&rdqu ...

Tags: Marketing and Sponsorship, Under Armour, Adidas

Jon Jones Retracts Claim Over Split With Nike

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Tags: Marketing and Sponsorship, UFC

Harbaugh's No. 4 UM Jersey In High Demand

Univ. of Michigan fans yesterday "began to flock to U-M's official merchandise retailer to place their orders for No. 4 jerseys" in honor of reported new football coach Jim Harbaugh, according to Jeremy Allen of MLIVE.com. The M Den co-Owner Scott Hirth said that orders "have been coming in at a ste ...

Tags: Marketing and Sponsorship, Big Ten

Golfer Cantlay Sues Over Sponsor Deal

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Tags: Marketing and Sponsorship

Marketplace Roundup

adidas yesterday announced that Trail Blazers G Damian Lillard's signature basketball shoe -- the adidas D Lillard 1 -- "will be officially unveiled Jan. 13 with a Feb. 6 retail debut." In Portland, Allan Brettman noted Lillard "has been coy about sharing details of the shoe, such as the launch an ...

Tags: Marketing and Sponsorship

New Ad Links Gatorade, Sports Moments

Basketball HOFer Michael Jordan "plays a major role" in Gatorade's latest ad, which celebrates the 50th anniversary of the brand, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The new spot via TBWA/Chiat/Day, L.A., which is titled "50," features a football team "counting out 50 pus ...

Tags: Marketing and Sponsorship, Gatorade

New State Farm Ad Extends "Twins" Theme

State Farm during the slate of Christmas Day NBA games launched the latest installment of its "Born to Assist" campaign, with Cliff Paul, the fictional twin of Clippers G Chris Paul, "tapped for State Farm's National Bureau of Assists team," according to Ashley Rodriguez of AD AGE. The "Best of ...

Tags: Marketing and Sponsorship, State Farm

Stephen Curry Signs Deal With Express

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Tags: Marketing and Sponsorship

Olympic Hopefuls Turn To Crowdfunding

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Tags: Marketing and Sponsorship

IMG Consulting Wins Visa Business

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Tags: Marketing and Sponsorship, Visa, IMG

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