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NHL Close To Reaching Partnership With Apple That Would See iPads On Team Benches

Published in SportsBusiness Daily on 12 / 08 / 16

The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

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Tags: Marketing and Sponsorship, NHL, Apple

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TaylorMade Hopes Hack Golf Makes Impact

TaylorMade's pledge of $5M toward the Hack Golf initiative comes as the company, like many golf manufacturers, is "desperate for more golfers to buy its products and services," according to John Paul Newport of the WALL STREET JOURNAL. The purpose of the Hack Golf program is to improve the game by ...

Tags: Golf, Marketing and Sponsorship, TaylorMade Golf, PGA of America

Pepsi Alters Super Bowl Strategy

Pepsi has "downsized its Super Bowl commercial buy this year, securing only a single 30-second ad for its flagship cola," marking a "significant change from recent years, when line extensions such as Pepsi Next and PepsiMax shared the spotlight in separate commercials," according to E.J. Schultz of ...

Tags: Marketing and Sponsorship, PepsiCo, NFL, Super Bowl

Audi To Feature "Doberhuahua" In SB Ad

Two new teaser ads for Audi's Super Bowl commercial note the star of the effort will be the "demonic Doberman-Chihuahua hybrid, the 'Doberhuahua,'" according to Richard Feloni of BUSINESS INSIDER. The first teaser states "something scary is coming" on Feb. 2. The second one stars singer Sarah M ...

Tags: Marketing and Sponsorship, Super Bowl

SAP To Run Area On Super Bowl Boulevard

NFL cloud solutions partner SAP next week will open a NFL.com Stats Zone on Times Square as part of the league's Super Bowl Boulevard sponsor zone. The area, developed with the aid of SAP's agency of record GMR Marketing, will include fan voting for the NFL.com Fantasy Player of the Year, trivia qui ...

Tags: Marketing and Sponsorship

Ralph Lauren's U.S. Uniforms Ripped By Critics

The Ralph Lauren-designed Opening Ceremony outfits Team USA will wear in Sochi have prompted "waves of disapproval from social-media critics for its patchwork woolen cardigan of stars and stripes," according to Marina Lopes of REUTERS. Social media deemed the uniforms "tacky and old-fashioned" ( RE ...

Tags: Marketing and Sponsorship

Olympic Marketing Notes

The Norwegian curling team's Loudmouth-designed uniforms  continue to draw myriad reactions, with Yahoo Sports' Melanie Collins calling them a "disaster of red, white and blue." However, she noted they will "certainly garner a lot of attention." Comcast SportsNet Bay Area's Jim Kozimor:, ...

Tags: Marketing and Sponsorship

Eugenie Bouchard Sees Marketability Soar

The agents for tennis player Eugenie Bouchard “are focused on Canada first” for marketing deals and, “in the international big picture, on companies that may have global reach, but have solid roots in Bouchard’s homeland,” according to Stephanie Myles of the Montreal G ...

Tags: Marketing and Sponsorship, Nike

New Big East Ad Campaign Reaches Into The Past

The new Big East Conference is launching an ad campaign that recalls memorable moments from the old iteration of the league. The marketing effort, to be played across the conference's TV assets as well as with print, digital, e-mail, social media and in-arena ads, comes roughly six weeks before ...

Tags: Marketing and Sponsorship

Restaurant Asked To Take Clowney's Name Down

The owner of a sandwich shop in NFL Draft prospect Jadeveon Clowney's hometown of Rock Hill, S.C., said that he will "comply with a request" to change the restaurant's marquee sign, which refers to the former Univ. of South Carolina All-American, according to Don Worthington of the ROCK HILL HE ...

Tags: Marketing and Sponsorship

Eugenie Bouchard's Marketing Potential Skyrockets

Tennis player Eugenie Bouchard lost in the semifinals of the Australian Open today, but her agent, Sam Duvall, believes the "new golden girl of tennis can become the sport's most famous player and surpass Maria Sharapova as the most marketable female athlete on the planet," according to Michael Cham ...

Tags: Marketing and Sponsorship, WTA

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