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Subway Breaks Into EPL, Signing A Multiyear Sponsorship Deal With Liverpool FC

04 / 23 / 14

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw...

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Tags: Liverpool, Marketing and Sponsorship, Subway

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WTA Ad Campaign Looks To Lure Casual Fans

Watch the WTA's "Countries" spot The WTA today unveiled a new ad campaign with the tagline "Strong is Beautiful," featuring 38 current an ...

Tags: WTA, Marketing and Sponsorship

Cowboys Launch Silver Star Merchandising

The Cowboys have launched a new company called Silver Star Merchandising that has signed a 10-year deal with the Univ. of Southern California for the exclusive rights to manufacture, license and distribute its sports apparel on campus and at USC athletic venues. Silver Star, an offshoot of Cowboys M ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In N.Y., Filip Bondy wrote New Era's new TV ad, in which a Yankee fan (played by Alec Baldwin) "travels to Boston to unapologetically punch" a Red Sox fan (John Krasinksi), goes "a bit too far." The New Era campaign "leading up to this particular ad, with these same two actors, was generally well-wr ...

Tags: Marketing and Sponsorship

NCAA Paid For "March Madness" Trademark

The NCAA in October "paid $17.2 million to sports and entertainment marketer Intersport to stop using the term 'March Madness,' which has been attached to the NCAA's Division I men's basketball tournament since the 1980s," according to Steve Wieberg of USA TODAY. The settlement gives the NCAA "so ...

Tags: NCAA, Marketing and Sponsorship

Esurance Extends U.S. Tennis Open Sponsorship

The USTA yesterday announced that Esurance has extended and expanded its sponsorship of the U.S. Open. Esurance, which became a U.S. Open partner last year, will remain a sponsor of the tournament through '12. The deal includes media support of tournament TV broadcasts, an on-site presence and prese ...

Tags: USTA, Marketing and Sponsorship, Tennis

Wheels & Deals

Service Central Chip Ganassi Racing has partnered with firearm manufacturer Colt in an associate sponsorship deal that puts the company's logo on the team's No. 38 car driven by Graham Rahal at the Indianapolis 500. The deal also puts the Colt logo on Rahal's uniform for the rest of the Izod IndyCar ...

Tags: Marketing and Sponsorship, Motorsports

Cowboys Among Bidders To Supply Ohio State Gear

The Cowboys and “several dozen companies are courting Ohio State University with offers to supply its licensed apparel,” according to Marla Matzer Rose of the COLUMBUS DISPATCH. OSU is "weighing the proposals, aimed at the school's lucrative logo-wear business," and most of the responses are from "c ...

Tags: Dallas Cowboys, Marketing and Sponsorship

Air Force, IMG College Agree On Multimedia Deal

Air Force and IMG College have “agreed to a multimedia rights partnership, ”according to Frank Schwab of the Colorado Springs GAZETTE. The “final details are being worked out, but the partnership should provide Air Force with more marketing opportunities, as well as a nice boost in revenue for the a ...

Tags: IMG, Marketing and Sponsorship

SNY Launches Ad Campaign Touting Coverage

SportsNet N.Y. is launching a new series of ads under the banner "More Sports. More Testosterone." The ads were created by Ogilvy & Mather, N.Y., to promote the network's coverage of the N.Y. sports scene. The campaign features a series of ads that depict the positive impact watching sports has ...

Tags: SNY, Marketing and Sponsorship

SportsOne Selling Track & Field Trials Partnerships

The Oregon Track Club has hired SportsOne to land corporate partners for next summer's U.S. Olympic track & field trials, something that "could be more challenging than when the sold-out event visited Eugene four years ago," according to Allan Brettman of the Portland OREGONIAN. The nonprof ...

Tags: Marketing and Sponsorship

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