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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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Nike Supporting Athletes In USATF Dispute

Nike on Friday came out "in support of athletes' right to organize, at a time when elite U.S. track stars are considering a strike," according to Sara Germano of the WALL STREET JOURNAL. Nike execs on Thursday held a conference call with Track & Field Athletes Association President Adam Nel ...

Tags: Marketing and Sponsorship, Nike

White House Objects To Ortiz-Obama Selfie

Samsung drew a "rebuke from the White House Thursday for use of a widely distributed cellphone photo that Red Sox slugger David Ortiz snapped this week of himself with President Obama," according to Matt Viser of the BOSTON GLOBE. White House Press Secretary Jay Carney said that the President "does ...

Tags: Marketing and Sponsorship, Samsung

Red Sox' Ortiz Has MLB's Best-Selling Jersey

Red Sox DH David Ortiz tops the list of most popular MLB player jerseys sold on MLB.com/shop since the conclusion of the '13 World Series. The list, released Thursday, ranks Yankees SS Derek Jeter third overall but first since he announced on Feb.12 that this would be his final season. Young players ...

Tags: MLB, Marketing and Sponsorship

LPGA Entertaining Sponsors For Major

LPGA Commissioner Mike Whan on Thursday said that he is "entertaining three potential title sponsors" to succeed Kraft Nabisco for the season's first major, according to John Strege of GOLF DIGEST. Kraft's title-sponsorship ends following this week's event, and Whan said, "It's a 75, 25 we're sittin ...

Tags: Marketing and Sponsorship, LPGA, Golf

TaxSlayer Signs Six-Year Deal With Bowl Game

The TaxSlayer.com Gator Bowl will become the TaxSlayer Bowl in '15 under a new six-year sponsorship agreement announced Thursday. The extension enables the bowl to negotiate long-term TV deals and conference tie-ins. Beginning in '15, the game will be televised on ESPN and feature an SEC team playin ...

Tags: Marketing and Sponsorship

Manziel Files For Conflicting Trademark

NFL Draft prospect Johnny Manziel "continues to set himself up to cash in on his future," as his reps "filed for more trademarks recently, including 'The House That Johnny Built,'" according to Darren Rovell of ESPN.com. But Manziel is "actually second in line" for the trademark, which refers to the ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Boston, Kerry Byrne notes local QSR Tasty Burger has "signed a three-year deal to be the Official Burger" of the Red Sox. The stand in the recently renovated third-base deck will "sell burgers, fries, milkshakes and Tasty Burger tater tots made exclusively for Fenway Park" ( BOSTON HERALD, 4/4 ...

Tags: Marketing and Sponsorship

Ortiz Taking Heat Over Obama Selfie

See the Listing for SAMSUNG Red Sox DH David Ortiz yesterday said that he "was seizing a moment, not cashing in" on his endorsement deal with Samsung, when he "snapped that selfie " with President Obama on Tuesday, according to Michael Silverman of the BOSTON HERALD. Word of Ort ...

Tags: Samsung, Marketing and Sponsorship

Nike Still Selling Woods' Masters Garb

Tiger Woods on Tuesday announced that he would not be playing in The Masters next week due to back surgery, but Nike "will still be selling" what he would have worn in the tournament, according to Darren Rovell of ESPN.com. With "so many eyeballs on Woods during the majors, Nike typically produ ...

Tags: Marketing and Sponsorship, Nike, Golf

MLB Targeting Female Fans With Hello Kitty Merch

MLB's merchandise deal with Tokyo-based Sanrio Inc.'s Hello Kitty brand "may seem a curious partnership, but it worked so well in its test phases," MLB has "extended its marketing deal" with the licensor, according to Susan Krashinsky of the GLOBE & MAIL. All 30 MLB teams "will be selling co-bra ...

Tags: MLB, Marketing and Sponsorship

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