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NHL Close To Reaching Partnership With Apple That Would See iPads On Team Benches

Published in SportsBusiness Daily on 12 / 08 / 16

The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

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Tags: Marketing and Sponsorship, NHL, Apple

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Pepsi Alters Super Bowl Strategy

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01/24/14
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Ralph Lauren's U.S. Uniforms Ripped By Critics

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Tags: Marketing and Sponsorship, Nike

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