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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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Cheslea Hires Agency To Market In China

EPL club Chelsea has hired ECN Management to “market some of the club's high-profile players, including Fernando Torres and David Luiz, in China" as a way to boost the team's "global profile,” according to Dominic Fifield of the GUARDIAN. The U.K.-based sports marketing agency will be “charged with ...

Tags: Marketing and Sponsorship, English Premier League, Soccer

Sports Ad Sales Strong Despite Threat Of Labor Wars

TV network execs are “expecting a strong upfront selling season this spring -- including in the NFL marketplace” -- despite the “threat of work stoppages  in the NFL   and NBA this fall,” according to John Ourand in this week’s SPORTSBUSINESS JOURNAL. NFL partners, including Fox and ESPN, said that ...

Tags: ESPN, Fox, NFL, Football, Marketing and Sponsorship

Samsung Signs Beckham As Global Brand Ambassador

Samsung Electronics today announced an exclusive agreement with Galaxy MF David Beckham to be its global brand ambassador for the ’12 London Games. Beckham begins his ambassador role immediately, with appearances in multi-platform advertising and PR campaigns covering various elements of Samsung’s L ...

Tags: Marketing and Sponsorship, Soccer, Samsung

Plank Bullish About Under Armour Footwear

Under Armour Chair, President & CEO Kevin Plank yesterday told shareholders "to stay confident about the sportswear maker’s fledgling footwear lines and that growth is on the way," according to Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Under Armour footwear sales dropped 7% in '10 to $127. ...

Tags: Under Armour, Marketing and Sponsorship

Sponsor Use Champions League To Reach Asia

Sponsoring the UEFA Champions League long has proved to be "an effective strategy for marketing to large groups of consumers," but these days, sponsors are "starting to view European football's biggest club tournament as a gateway to another tantalizing area for growth: Asia," according to Richard G ...

Tags: Marketing and Sponsorship, Soccer

Court Dismisses EA Sports Complaint In Case

A U.S. District Court in California earlier this week dismissed a complaint against EA Sports in the Ed O'Bannon licensing case. The former UCLA star sued EA Sports, the NCAA and the Collegiate Licensing Company in '09 on the grounds they were using his image and likeness without his conse ...

Tags: Marketing and Sponsorship, EA Sports

Marketplace Roundup

REUTERS' Thomasch & Adegoke noted with the "economy making progress and marketers willing to spend on national campaigns to promote cars, clothes and cell phones, the TV advertising market is blistering." Execs said that advertisers can expect to pay 30-40% more for last-minute commercial time " ...

Tags: Marketing and Sponsorship

Frontier Becomes LPGA's Official Airline

Frontier Airlines is "making its first move onto the national sports sponsorship scene by signing an official partnership with the LPGA," according to Michael Smith of SPORTSBUSINESS JOURNAL. The Denver-based low-fare carrier has been "active with team deals," but this "new two-year contract to ...

Tags: LPGA, Marketing and Sponsorship

Dunkin' Donuts Using Red Sox In New Effort

Dunkin' Donuts has signed several members of the Red Sox to launch the new "What Are You Drinkin'?" campaign that promotes the QSR's iced coffee. The campaign marks the first time four Red Sox players and a manager -- DH David Ortiz, 2B Dustin Pedroia, LF Carl Crawford , 1B Adrian Gonzalez and T ...

Tags: Marketing and Sponsorship, Boston Red Sox

PPR Acquires Volcom To Bolster Puma Brand

PPR yesterday announced a $608M “takeover of California sportswear brand Volcom Inc., as the French luxury and retail group strives to bulk up its sports division around its Puma label,” according to Christina Passariello of the WALL STREET JOURNAL. The “potential for synergies between PPR's Puma at ...

Tags: Marketing and Sponsorship

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