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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 While YES and NYCFC announce partnership deal at presser, YES is showing Yankees Maga...

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01/18/12
Marketplace Roundup

In Illinois, Orrin Schwarz notes as part of the jersey sponsorship deal between Quaker Oats and the MLS Fire , Quaker will provide the players "with breakfasts and snacks to help them fuel their performance throughout the season." One key partnership highlight "includes being the title sponsor of t ...

Tags: Marketing and Sponsorship

01/17/12
MLS Fire Near Jersey Deal With Quaker Oats

The MLS Fire are "in the process of finalizing a contract with Quaker Oats" to be the club's new jersey sponsor, according to sources cited by Ed Sherman of CRAIN'S CHICAGO BUSINESS. The deal is expected to total $7.5-8M over three years, starting with the '12 season. A formal announcement ...

Tags: Chicago Fire, Marketing and Sponsorship

01/17/12
Adidas Dropped Liverpool Due To High Demands

adidas Chair & CEO Herbert Hainer said that the company “declined to renew its apparel deal” with EPL club Liverpool because “the price was too high given the 18-time English soccer champion’s poor performance,” according to Tariq Panja of BLOOMBERG NEWS. Hainer sai ...

Tags: Marketing and Sponsorship, Adidas, New Balance

01/17/12
M&M's To Introduce Newest Talking Candy

M&M’s will “introduce a character to represent brown M&M’s named Ms. Brown” in a commercial airing during NBC's broadcast of Super Bowl XLVI on Feb. 5, according to Stuart Elliott of the N.Y. TIMES. Ms. Brown will be “the sixth computer-animated mascot for ...

Tags: Marketing and Sponsorship

01/17/12
John Isner Signs Deal With Lacoste

Lacoste yesterday announced it has signed U.S. tennis player John Isner to a four-year deal in which Isner will become a brand ambassador both on and off the court ( Lacoste ). SPORTSBUSINESS JOURNAL’s Daniel Kaplan notes Isner had “worn Nike since even before his college days” at ...

Tags: Marketing and Sponsorship

01/17/12
Suggs Fighting For "Ball So Hard" Trademark

Ravens LB Terrell Suggs during NBC's telecast of the Nov. 6 game against the Steelers referred to his alma mater as "Ball So Hard University," but Suggs' "failure to game-plan the moment with a lawyer has now become a scramble to recover the trademark," according to Eriq Gardner of the HOLLYWOOD REP ...

Tags: Marketing and Sponsorship, Baltimore Ravens

01/17/12
Marketplace Roundup

In Portland, Erik Siemers writes adidas last month “announced an agreement to be a sponsor and supplier for a series of scouting combines for collegiate rugby recruits as well as the USA Sevens rugby tournament, an international event held annually in Las Vegas and televised nationally on NBC. ...

Tags: Marketing and Sponsorship, Adidas, IndyCar, NASCAR

01/16/12
Nike Turns Kobe Into Motivational Speaker

Nike this weekend released its latest ad campaign titled “The Kobe System” promoting the latest line of Lakers G Kobe Bryant’s signature shoe ( THE DAILY ). In L.A., Mark Medina reported Bryant in the ad “speaks before an audience that includes” rapper Kanye ...

Tags: Marketing and Sponsorship, Nike, Reebok

01/16/12
PGA Tour Not Commenting On Hyundai Reports

PGA Tour Exec VP/Communications & Int'l Affairs Ty Votaw "would not comment on any discussions" the Tour has had with Hyundai after reports surfaced that the Korean automaker was "going to sign a deal approaching $100 million" with the Tour, according to Alex Miceli of GOLFWEEK. Hyunda ...

Tags: Marketing and Sponsorship

01/16/12
D'Backs Awards Ceremony To Honor Sponsors

The D'Backs Thursday "will hold the club’s first Most Valuable Partner Awards, a black-tie gala complete with song-and-dance numbers, a red carpet and celebrity award presenters," according to Eric Fisher of SPORTSBUSINESS JOURNAL. The event, "patterned after the Oscars," will be emceed by D'B ...

Tags: Arizona Diamondbacks, Marketing and Sponsorship

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