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Chips & Putts: McIlroy Experimenting With TaylorMade Clubs In Wake Of Nike's Departure

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The AP's Doug Ferguson noted Rory McIlroy is "replacing his Nike driver and two fairway metals this week" with TaylorMade equipment while playing at the WGC-HSBC Champions as he "begins to search for new equipment" after the company in August announced that it is stepping out of the golf equip...

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Tags: Marketing and Sponsorship, Golf

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Mavs' Cuban Says Sleeved Jerseys Too Tight

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Tags: Marketing and Sponsorship, Adidas, NBA

Gatorade Introduces "Hard Work" Campaign

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Heat's Haslem, Andersen To Model Underwear

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Tags: Marketing and Sponsorship, Miami Heat

NBA Kings Ink Deal With Indian Company

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Tags: Marketing and Sponsorship, Sacramento Kings

Red Wings G Mrazek Will Wear Snowman Pads

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Tags: Detroit Red Wings, NHL, Marketing and Sponsorship

Marketplace Roundup

Joe McGinley, whose son is on the Boston Univ. wrestling team that is set to be cut from BU athletics, said that New Balance "bought" lacrosse's way into the BU athletic program at the expense of wrestling. In Boston, Stan Grossfeld notes New Balance is a "large supplier of lacrosse equipment." McGi ...

Tags: Marketing and Sponsorship

Udrih, James Bothered By Adidas' Sleeved Jerseys

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Tags: NBA, Marketing and Sponsorship, New York Knicks

UA Developing High-Tech Speedskating Suit

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Tags: Under Armour, Marketing and Sponsorship

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UPS To End NASCAR, RFR Deals After '14

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Tags: Marketing and Sponsorship, UPS, NASCAR

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