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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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06/20/12
Thunder Merch Takes Show On The Road

Chesapeake Energy Arena’s retail provider has been generating significant revenue outside the facility with a mobile unit selling Thunder merchandise in several Oklahoma communities. Gameday Merchandising, which operates the team store inside the arena, bought an old food delivery van and conv ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder

06/20/12
Nike Twitter Campaign Banned

Nike has become "the first UK company to have a Twitter campaign banned," after the Advertising Standards Authority decided that its use of the personal accounts of EPL clubs Manchester United F Wayne Rooney and Arsenal MF Jack Wilshere “broke rules for not clearly telling the public their twe ...

Tags: Marketing and Sponsorship, Nike

06/20/12
U.S. Ad Spending Spurred By Sports

U.S. advertising spending “will continue to register moderate growth in the upcoming quarters, similar to the levels achieved" in Q1, according to Friedman & Goetzl of MEDIAPOST. Kantar Media reported that ad sales across all media “were up 2.6% in the first quarter" to $32.9B, ...

Tags: Marketing and Sponsorship, General Motors

06/20/12
Olympic Marketing Notes

Some publishers are “chafing under restrictions imposed” by the USOC and IOC “blocking athletes from appearing in any ad campaign not affiliated with an Olympic sponsor during a blackout period,” according to Keith Kelly of the N.Y. POST. The “Games Period” for th ...

Tags: Marketing and Sponsorship, Nike, Adidas, IOC, USOC

06/20/12
Marketplace Roundup

The PA reported Irish bookmaker Paddy Power will pay the US$127,000 fine incurred by Denmark FC F Nicklas Bendtner “for wearing his so-called lucky underpants in Denmark's recent Euro 2012 fixture against Portugal.” A Paddy Power spokesperson said, “We pride ourselves on listening ...

Tags: Marketing and Sponsorship

06/19/12
Adidas Pulls Shackle-Designed Shoe

After being “barraged by expressions of outrage,” adidas yesterday announced that it is “pulling a shoe design that critics say evokes slavery,” according to Rene Lynch of the L.A. TIMES. The design, by “eccentric Beverly Hills designer Jeremy Scott, features a plastic ...

Tags: Marketing and Sponsorship, Adidas

06/19/12
Campbell, New Era Debut New Campaigns

Campbell Soup Co. is reviving the “Mama’s Boys” campaign for its Chunky Soup brand. Campbell’s, an NFL sponsor since '98, shot creative yesterday and today with Giants WR Victor Cruz at Red Bull Arena in Harrison, N.J. From '02-08, the soup brand used NFLers, including Reggi ...

Tags: Marketing and Sponsorship, Campbell Soup Co., New Era

06/19/12
Marketplace Roundup

In Detroit, Bill Shea noted 5-hour Energy “got plenty of TV time Sunday during the final round of the 112th U.S. Open,” but it was “not exactly in the set of circumstances it might have preferred.” The energy drink is the “chief sponsor of golfer Jim Furyk, who led the ...

Tags: Marketing and Sponsorship

06/18/12
Vans Creates New Athletic Shoe

VF Corp.’s Vans shoe brand “plans to expand into athletic footwear to compete with Nike,” according to Burritt & Coleman-Lochner of BLOOMBERG NEWS. Vans President Kevin Bailey said that the brand “will start selling the Vans LXVI, named for Vans’ founding in 1966, ...

Tags: Marketing and Sponsorship

06/18/12
Univ. Of Texas Students Produce LHN Commericials

A new Longhorn Network commercial set to debut tonight "kicks off a new ‘Watch what you love’ marketing campaign," according to Gary Dinges of the AUSTIN AMERICAN-STATESMAN. The ad was produced by Univ. of Texas advertising students, and is "the culmination of months of work inside ...

Tags: Marketing and Sponsorship

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