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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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03/16/12
Linsanity Seems To Be Slowing Down

The excitement around Knicks G Jeremy Lin has “quieted down in all sorts of ways” off the court, according to Zach Schonbrun of the N.Y. TIMES. Cosby Sporting Goods’ location near MSG has seen sales of Lin T-shirts go “from an average of 70 per day to only a handful as of las ...

Tags: Marketing and Sponsorship

03/16/12
Visa Launches European Campaign For London Games

Visa Europe is launching its “flagship pre-Olympics ad campaign” featuring Jamaican sprinter Usain Bolt, and the campaign “advances the company’s ‘Life flows better with Visa’ creative theme to focus on the speed of its latest contactless and mobile payment produc ...

Tags: Marketing and Sponsorship, Visa

03/16/12
Nike Sponsors 50 Women's Tourney Teams

Nike and its affiliated brands sponsor 50 of the 64 teams in the NCAA women’s basketball tournament, down one from 51 in last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Twelve teams wear adidas shoes, the same number as la ...

Tags: NCAA, Nike, Basketball, Adidas, Under Armour, Russell Athletic, Marketing and Sponsorship

03/16/12
Marketplace Roundup

In Sydney, Samantha Lane noted the Australian Olympic Committee is “intent on protecting swimmers from wearing ‘substandard’ Speedo suits at the London Olympics,” and is giving athletes “unprecedented rights to ditch the team sponsor and wear something else.” The ...

Tags: Marketing and Sponsorship

03/15/12
CBS, Turner Sell 95% Ad Inventory For Mach Madness

CBS and Turner are “already about 95% sold out of commercial inventory” for the NCAA men’s basketball tournament, according to Baysinger & Consoli of BROADCASTING & CABLE. The networks, whose sales teams are selling the tournament jointly, have “gotten mid-single-dig ...

Tags: Marketing and Sponsorship, NCAA, TBS/TNT, CBS

03/15/12
Kentucky Fans Upset Over New UPS Ad Campaign

UPS is airing an ad during the NCAA men’s basketball tournament that “has riled some influential University of Kentucky fans by highlighting a genuinely painful moment in Wildcat history,” according to Joseph Gerth of the Louisville COURIER-JOURNAL. The ad features video of the ...

Tags: UPS, Marketing and Sponsorship

03/15/12
USOC Signs Extension With A-B, Budweiser

The USOC and A-B InBev have announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. In addition to announcing its sponsorship renewal, A-B announced it will have limited-edition Olympic-themed Budweiser bott ...

Tags: Marketing and Sponsorship, Anheuser Busch

03/15/12
California HS Association Offering Title Deals

The California Interscholastic Federation last month voted to “begin offering title sponsorships for all state and regional championships staged by the federation, beginning with tournaments to be held next fall,” according to Jack Carey of USA TODAY. The CIF, the largest state high scho ...

Tags: Marketing and Sponsorship

03/14/12
Lin Reportedly In Talks To Endorse Volvo

Knicks G Jeremy Lin is “in talks on an endorsement deal" with Volvo, and an agreement “may be announced soon” for Lin to endorse the automaker in China, according to sources cited by Ying, Lin & Soshnick of BLOOMBERG NEWS. The sources added that the two sides are “in ...

Tags: Marketing and Sponsorship, New York Knicks

03/14/12
Chevy Working On New '13 NASCAR Entry

Chevrolet is “developing a new car with a new name for its 2013 NASCAR entry, replacing the Impala used by Team Chevy, and plans to eventually market and sell the new model to consumers,” according to Chrissie Thompson of the DETROIT FREE PRESS. Chevy spokesperson Monte Doran said that t ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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