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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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10/17/11
Amway Hopes To Increase Sales With Wings Deal

Amway announced last month it would be the presenting sponsor of the Red Wings this season , and part of the company’s plan is to show Detroit “some love,” according to the DETROIT FREE PRESS' Carol Cain, who examined the growing relationship between Ilitch Holdings and Amway. Amw ...

Tags: Marketing and Sponsorship, Detroit Lions

10/17/11
Marketplace Roundup

In N.Y., Natasha Singer reported the “pinking of America has become a multibillion-dollar business, a marketing, merchandising and fund-raising opportunity that is almost unrivaled in scope.” Cowboys Exec VP/Brand Management and President of Charities Charlotte Jones Anderson said that t ...

Tags: Marketing and Sponsorship

10/14/11
U.K. Government To Fine Olympic Brand Streakers

Streakers during '12 London Games could face huge fine or even jail time New U.K. government guidelines state that streakers at the ’12 London Games will face fines of US$31,500 or ...

Tags: Marketing and Sponsorship

10/14/11
Oklahoma Lottery Launching EA-Branded Games

Oklahoma Lottery says EA partnership lets them reach 20-30 year olds The Oklahoma Lottery will launch a pair of EA Sports-branded scratch-off games Oct. 20 titled “It&rsquo ...

Tags: Marketing and Sponsorship, EA Sports

10/14/11
Wheels & Deals

SCENE DAILY's Bob Pockrass reported following the departure of driver Clint Bowyer and the movement of General Mills' sponsorship to Jeff Burton’s No. 31 car, NASCAR team owner Richard Childress "expects his organization to go from four to three full-time Sprint Cup teams” in ’12. ...

Tags: Marketing and Sponsorship, NASCAR

10/14/11
Marketplace Roundup

In Detroit, Jaclyn Trop reports Tigers and Lions merchandise “continued to sell fast last week, as both teams posted big victories.” SportsOneSource reported that Tigers gear “leapt to third” among MLB teams “from fifth place a week earlier, claiming 6.67 percent of sal ...

Tags: Marketing and Sponsorship

10/13/11
Chevrolet To Title IndyCar's Detroit Race

Chevrolet has signed a multiyear deal "to become the primary sponsor” of the Izod IndyCar Detroit Belle Isle Grand Prix on June 3, 2012, according to Bill Shea of CRAINS DETROIT BUSINESS. The race was last run “without a presenting sponsor” in ’08. Race Chair and Penske ...

Tags: Marketing and Sponsorship, IndyCar, General Motors

10/13/11
New UNC Uniforms Receive Poor Reviews

The Univ. of North Carolina’s men's basketball uniforms “are getting an update," as the back of the jersey "will feature an aerographic design incorporating the Old Well, the outline of the state of North Carolina and a basketball," according to Robbi Pickeral of the Raleigh NEWS & O ...

Tags: Marketing and Sponsorship, Nike

10/13/11
Marketplace Roundup

In Milwaukee, Don Walker noted since Brewers RF Nyjer Morgan's series-winning hit against the D'Backs Friday in NLDS Game Five, his agent Larry Goldman has been “busy fielding calls for the team's unpredictable star.” Goldman said, "We've had calls from people wanting to do int ...

Tags: Marketing and Sponsorship

10/12/11
Dollar General Expected To Join JGR

Dollar General tomorrow is expected to announce it will "greatly increase its involvement in NASCAR, sponsoring both Sprint Cup and Nationwide series teams" next year for Joe Gibbs Racing, according to sources cited by Jim Utter of the CHARLOTTE OBSERVER. The company will be the "primary sponso ...

Tags: Marketing and Sponsorship

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