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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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PepsiCo To Have Two Super Bowl Ads

PepsiCo announced Wednesday that Pepsi will return to the Super Bowl in '12 with two commercials during NBC's coverage of the game Feb. 5. The two ads include a spot featuring the winner of this season's "The X Factor." Pepsi will complement the TV ads with activation that includes digital and r ...

Tags: Marketing and Sponsorship, PepsiCo, NBC

Allmendinger To Drive No. 22 Cup Ride

Penske Racing Wednesday announced that AJ Allmendinger "will leave Richard Petty Motorsports to drive the No. 22 Shell-Pennzoil Dodge" in '12, according to Jay Pfeifer of SCENEDAILY.com. Allmendinger "will replace Kurt Busch, who parted ways with Penske Racing after the 2011 season." Allmendinger "w ...

Tags: NASCAR, Marketing and Sponsorship

Umbro Says It Supports John Terry

Umbro is "standing behind" EPL club Chelsea D John Terry "for the moment despite the England captain facing criminal charges for alleged racist abuse" of EPL club Queen Park Rangers D Anton Ferdinand, according to Russell Parsons of MARKETING WEEK. Terry "denies the charges and has vowed t ...

Tags: Marketing and Sponsorship, Umbro

Ontario Company Hopes To Sign NHL Goalies

NHL Jets G Chris Mason is about to give Ontario-based goalie equipment maker Brian's Custom Sport a "huge boost that could make it a trendsetter across the NHL," according to Paul Waldie of the GLOBE & MAIL. Brian's has created a "takeoff on the Jets' logo." The logo is "split in half ...

Tags: Marketing and Sponsorship, NHL

Heat Sign Deal With Chinese Beer Tsingtao

The Heat yesterday announced a multiyear marketing partnership with Chinese beer company Tsingtao, but it is "clear the agreement with Tsingtao ... is much more than another sponsor putting its name on signs at AmericanAirlines Arena,” according to Craig Davis of the South Florida SUN-SEN ...

Tags: Marketing and Sponsorship, Miami Heat, Basketball

Li-Ning Eyes Growth In U.S. Market

Chinese sports brand Li-Ning is "making a second pass at the U.S. market and for now their strategy is branded e-commerce," according to AD AGE. The company's "first English-language consumer website" launched Monday, and it has "already picked up some popular U.S. e-commerce tactics, like free holi ...

Tags: Marketing and Sponsorship, Li Ning

Marketplace Roundup

IOC Marketing Commission Chair Gerhard Heiberg confirmed that the organization is "'very close' to finalizing an eight-year extension of McDonald's TOP sponsorship through 2020." He "expects the new deal to be announced in the next couple of weeks." Heiberg said that he also "is 'still in talks ...

Tags: Marketing and Sponsorship

Volkwagen, M&M's To Air Super Bowl Ads

Volkswagen of America yesterday announced that it will advertise during the Super Bowl for the third consecutive year. The automaker will premiere a 60-second spot at the beginning of the third quarter during NBC's broadcast of Super Bowl XLVI on Feb. 5. The spot will feature the new Beetle. The com ...

Tags: Marketing and Sponsorship, Volkswagen of America

Best Buy Moves Sprint Cup Deal To RFR

Best Buy today announced it is jumping from Richard Petty Motorsports to Roush Fenway Racing, signing an agreement for nine primary races on Matt Kenseth’s No. 17 NASCAR Sprint Cup car and two primary races on Carl Edwards' No. 99 Sprint Cup car. Financial terms of the deal were not available. ...

Tags: Marketing and Sponsorship, Best Buy

Mission Products Gets NBA Marketing Rights

Mission Products has finalized a deal with the NBA under which its Court Grip and Power Grip products receive league marketing rights and can be used on NBA courts when the season tips off Sunday. What the NBA is referring to as a "merchandising partnership" will allow Mission to utilize NBA marks o ...

Tags: Marketing and Sponsorship, NBA

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