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IOC In Talks With Several TOP Sponsors About Olympic Channel Ad Packages

Published in SportsBusiness Daily on 07 / 28 / 16

The IOC is selling advertising packages to its current worldwide sponsors to fund the startup Olympic Channel. No deals are finalized, but the IOC is in advanced discussions with several brands, said IOC Managing Dir of TV & Marketing Services Timo Lumme. Execs hope to sell up to six &ldquo...

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IT Company TCS To Title Sponsor N.Y. Marathon

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Tags: Marketing and Sponsorship

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Oilers, Rogers Agree On 13-Year Deal

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Tags: Marketing and Sponsorship, Edmonton Oilers, NHL

Reebok's Fitness Focus Paying Off

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Tags: Marketing and Sponsorship, Adidas, Reebok

Is Louisville Slugger Still The Bat Of Choice?

Hillerich & Bradsby, maker of Louisville Slugger, "has been losing major leaguers to other bat companies for several years and no longer is the undisputed king of swing," according to Ray Giler of USA TODAY. The Marucci Bat Company "has emerged as Slugger's biggest rival in an increasingly crowd ...

Tags: Marketing and Sponsorship, MLB

Bridgestone, Nicklaus Partner For New Golf Balls

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Tags: Marketing and Sponsorship, Golf

Fox' NFL Shoulder Programming Sponsorship

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Tags: Marketing and Sponsorship, NFL, Fox

ING Drops Sponsorship Of Hartford Marathon

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