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Intel's $400M Deal With IOC Depends Largely On Cooperation From Existing Olympic Partners

Published in SportsBusiness Daily on 06 / 22 / 17

Intel is bringing leading technology to the #Olympics - from drones to 5G. See the full announcement at https://t.co/PGWRAoqdN0 . pic.twitter.com/PBJ4FEfNrJ — Intel (@intel) June 21, 2017 Intel will pay about $400M in cash and in-kind value through ‘24 for the right to...

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Tags: Marketing and Sponsorship, Intel Corp., IOC, USOC

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Panini Snags NFLPA Trading Card Exclusivity

NFL Players Inc. and Panini America announced Thursday that they have entered into an exclusive long-term agreement that will make Panini America the sole manufacturer of NFLPA-licensed trading cards and collectible stickers, beginning with the '16 NFL season. Panini has exclusive deals wi ...

Tags: NFL, Panini, Marketing and Sponsorship

Ripken Baseball Extends Under Armour Deal

Ripken Baseball has signed a long-term extension of its existing partnership with Under Armour that takes the deal through ’18. In the new term, UA will gain naming rights to The Ripken Experience youth baseball complex in Aberdeen, Md., as well as the Ripken Baseball Virtual Academy. The two ...

Tags: Marketing and Sponsorship, Under Armour

Rutgers Signs Its Two Largest Sponsorship Deals

Rutgers Univ. has "reached agreements on the two biggest sponsorship deals in school history -- five-year contracts with Robert Wood Johnson University Hospital and AmeriHealth New Jersey that are worth" more than $5M combined, according to sources cited by Tom Bergeron of NJBIZ.com. The deals "are ...

Tags: Marketing and Sponsorship, NCAA, Big Ten

Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

NBA Adds Twitter Handle To Official Game Balls

The NBA will place its social media @NBA handle on its official Spalding game ball beginning with October's preseason games. This marks the second major cosmetic change to the ball this year after the addition of new Commissioner Adam Silver's signature after he took office in February. The addition ...

Tags: Marketing and Sponsorship, NBA, Spalding

Fox Sports Restores Ads On Entercom Stations

Fox Sports yesterday informed Entercom Communications that ads on the company's stations, including Boston-based WEEI-FM, "would be restored" after they were pulled last week following the Kirk Minihane controversy , according to Chad Finn of the BOSTON GLOBE. Fox Sports had "banned its personaliti ...

Tags: WEEI, Marketing and Sponsorship, Fox

Report: Under Armour Preps Durant Offer

Thunder F Kevin Durant yesterday was in Las Vegas "talking to 10 companies that sponsor him while addressing questions on how he handles being a public figure and being ... a popular figure on Madison Avenue," according to Darren Rovell of ESPN.com. Q Score data shows that Durant became the most-lik ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

Leavine Family Racing Brings On Thrivent Financial

Leavine Family Racing yesterday announced a multirace deal for religious-based, nonprofit bank Thrivent Financial to sponsor the No. 95 NASCAR Sprint Cup Series Ford driven by Michael McDowell. The deal includes primary sponsorship during the Aug. 23 Irwin Tools Night Race at Bristol Motor Speedway ...

Tags: Marketing and Sponsorship, NASCAR

Golfers Selling Shirt Ad Space For PGA Championship

Iowa-based sports marketing startup BIDGP.com is selling seven spots for "placement of mini corporate logos on three players" at this year's PGA Championship at Valhalla Golf Club from Aug. 4-10, according to Jere Downs of the Louisville COURIER-JOURNAL. The company is "selling the logo space on the ...

Tags: Marketing and Sponsorship, Golf

Chips & Putts

WGC-Bridgestone Invitational Exec Dir Don Padgett III said that Bridgestone's four-year title sponsorship extension announced after last year's event "prompted most of the tournament’s other major sponsors to follow." Padgett: “Keeping Bridgestone as our title sponsor is a big deal. Th ...

Tags: Marketing and Sponsorship, Golf

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