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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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Twitter Releases World Cup Promo

Twitter has released a FIFA World Cup video "encouraging consumers to use the service during the upcoming games," according to Bergen & Morrison of AD AGE. The video was created by Goodby Silverstein & Partners, and introduced a slogan, "Love Every Second," that will "likely appear in f ...

Tags: Marketing and Sponsorship, Twitter, FIFA World Cup

Sporting K.C. Selling Player's Fashion Line

Sporting K.C. D Aurelien Collin’s high-end clothing line is being sold by the MLS club this season at Sporting Park, in the latest fashion-forward move by the franchise. Sporting K.C. VP/Stadium & Brand Revenue John Moncke said that this is the first time he can think of in MLS -- or any o ...

Tags: Marketing and Sponsorship, Sporting Kansas City, MLS

Chips & Putts

GOLF DIGEST fashion writer Marty Hackel reviews several golfers' outfits for this week's U.S. Open, and notes defending champ Justin Rose tomorrow will wear a "limited-edition Ashworth shirt commemorating his win" at last year's Open. The four shirts Rose will wear during the event "speak ...

Tags: Marketing and Sponsorship, Golf

Hyundai Turns To Tumblr For World Cup Campaign

Hyundai’s marketing campaign for the '14 FIFA World Cup “centers around a Tumblr-powered microsite and includes a set of 120 pieces of original art that will be rolled out by the car brand during the course of the month-long tournament," according to Lauren Johnson of ADWEEK. Tumblr yest ...

Tags: Marketing and Sponsorship, FIFA World Cup, Hyundai

Mexico Soccer A Booming Brand In The States

The Mexico men's national soccer team’s popularity in the U.S. has "helped make it one of the most lucrative brands in the world’s most popular sport," and the team "has two sets of national sponsors: at least 14 for advertising campaigns in Mexico and another 16 American companies for U ...

Tags: Marketing and Sponsorship, Soccer

SuperStroke Benefiting From On-Course Success

Michigan-based SuperStroke, a maker of oversized rubber grips for putters, has seen "several high-profile PGA Tour victories and strong finishes" by players using their product, and the success has company Owner Dean Dingman "planning to move into grips for other clubs," according to Bill Shea of CR ...

Tags: Marketing and Sponsorship, Golf

Tostitos, Discover End Bowl Sponsorship Deals

Tostitos and Discover have “told ESPN that they are ending their title sponsorship” for College Football Playoff bowl games, according to Smith, Ourand & Lefton of SPORTSBUSINESS JOURNAL. Discover has been the “title sponsor of the Orange Bowl for the last four seasons.” ...

Tags: Marketing and Sponsorship, Tostitos, Capital One, Northwestern Mutual

Sponsors Urging FIFA To Deal With Corruption

Oil company BP and Anheuser-Busch InBev today "joined the ranks of World Cup sponsors pressing" FIFA to "tackle corruption allegations over the awarding" of the '22 tournament to Qatar, according to Keith Weir of REUTERS. The calls follow "similar statements" yesterday by adidas, Coca-Cola, Visa an ...

Tags: Marketing and Sponsorship, FIFA, Adidas

FIFA World Cup Advertisers Creating Mini Films

FIFA World Cup ads, "slick and stylishly made ... are more like mini feature films or video games come to life," and all they are "missing is a mention" of the tournament itself or the product being sold, according to Nancy Armour of USA TODAY. But "more so than other big events, companies don& ...

Tags: FIFA World Cup, Marketing and Sponsorship

Fashion Execs Keeping Close Eye On FIFA World Cup

The fashion world "is ready" for the upcoming FIFA World Cup, as every four years, designers "have a chance to locate, scout and mint a new fashion star" among the top players of the tournament, according to a Fashion & Style section piece by John Koblin of the N.Y. TIMES. Man of the World magaz ...

Tags: FIFA World Cup, Marketing and Sponsorship

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