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Rogers Announces On-Air Talent For NHL Coverage In '14-15

Published in SportsBusiness Daily on 08 / 28 / 14

Rogers today announced new broadcast talent for coverage of the '14-15 NHL season. Rogers will employ a total of 39 on-air personalities for its telecasts of more than 500 regular-season games across nine networks. Glenn Healy , Kelly Hrudey , Mike Johnson and Darren Pang will serve as game an...

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Honda, State Farm Get Rose Bowl Signage

The newly renovated Rose Bowl has agreed to new sponsorship deals with Honda and State Farm. Honda’s deal is being called a “Crown Signage” partnership, which includes a 5x42-foot sign atop the stadium’s video board in the north end zone. During UCLA games, Honda will present ...

Tags: Marketing and Sponsorship

ESPN Sells Out "NASCAR NonStop" Ads

ESPN has sold out all advertising inventory for its first “NASCAR NonStop” commercial breaks during the Sprint Cup Geico 400 this Sunday from Chicagoland Speedway. “NASCAR NonStop” is a new split-screen commercial format ESPN developed to deliver continuous racing coverage to ...

Tags: Marketing and Sponsorship, ESPN, NASCAR

Lagging Jersey Sales For The Buckeyes

Sales of Ohio State Univ. football jerseys "have yet to rack up high scores” with several top players "serving suspensions and no breakout stars making headlines," according to a front-page piece by Tim Feran of the COLUMBUS DISPATCH. Columbus-based sports apparel store College Tradition ...

Tags: Marketing and Sponsorship

Saban Wants To Keep Traditional UA Jerseys

Univ. of Alabama football coach Nick Saban said the school likely will not be joining other colleges in debuting new unique uniforms, saying there is a "brand, there's an expectation of what people expect to see when Alabama plays football," according to Don Kausler Jr. of the BIRMINGHAM NEWS. Saban ...

Tags: Nike, Marketing and Sponsorship

Puma Golf Sales Up Thanks To Fowler

Cobra-Puma Golf President Bob Philion said that Puma Golf has seen "'significant' growth this year," much of which is because of PGA Tour pro Rickie Fowler's rise in popularity, according to Nancy Armour of the AP. Philion said Puma, which sponsors Fowler, has sold "thousands and thousands" of hats ...

Tags: Marketing and Sponsorship, Puma, PGA Tour

Maryland Football Going All Black On Saturday

Univ. of Maryland football coach Randy Edsall yesterday revealed that his players "will be in all black for their game against West Virginia on Saturday," according to Matt Bonesteel of the WASHINGTON POST. Edsall previously said that the "all-black look was his personal favorite, and the team's cap ...

Tags: Under Armour, Nike, Adidas, Marketing and Sponsorship

Panini Coming Out With Baseball Card Line

Panini America is adding baseball products to its line of NBA, NFL, NHL, trading cards and stickers through a license with the MLBPA being announced today. Rangers LF Josh Hamilton will serve as spokesperson for the new line, appearing on packaging and providing autographs for Panini. Company CEO M ...

Tags: Marketing and Sponsorship

Hamilton's Grand Slam Triggers Local Promotion

MLB Rangers LF Josh Hamilton's grand slam in last night's game against the Indians "caused quite a stir for folks who had seen a local flooring company commercial on television in recent weeks," according to Richard Durrett of ESPN DALLAS. Dallas-based CC Carpet Owner Steve Fitzgerald in the co ...

Tags: Marketing and Sponsorship, Texas Rangers

Hill Holliday CEO: A-B 9/11 Ad Felt Wrong

Watch The Clip Hill Holliday CEO Mike Sheehan, whose advertising firm created Anheuser-Busch's original Sept. 11 tribute spot that aired during Super Bowl XXXVI in '02, ...

Tags: Marketing and Sponsorship, Anheuser Busch

Friends Of Coal To Sponsor Louisville-Kentucky Game

The Kentucky Coal Association's Friends of Coal organization will be the “signature sponsor” of Saturday's Louisville-Kentucky football game, according to Linda Blackford of the LEXINGTON HERALD-LEADER. Kentucky Coal Association President Bill Bissett said that Friends of Coal ...

Tags: Marketing and Sponsorship

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