Featured Story

MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

Read More

Tags: Marketing and Sponsorship, NASCAR, MillerCoors

More Stories

Oregon's Merchandising Continues To Soar

ESPN.com's Darren Rovell wrote under the header, "The Incredible Rise Of Oregon As A Merchandising Powerhouse." UO "is known for its innovative marketing and appeal to a younger audience." The school in the past two years "has jumped into the top 10 most popular college teams by licensing royal ...

Tags: Marketing and Sponsorship, NCAA

Newcastle Crowdsourcing Super Bowl Ad

Newcastle today is introducing a "cheeky, irreverent campaign" in which it will "try to recruit 20 to 30 brands to help it break into the Super Bowl advertising melee," according to Emily Steel of the N.Y. TIMES. In exchange for a cash contribution, the other brands’ logos and messages "w ...

Tags: Marketing and Sponsorship, Super Bowl

Adidas Kicks Off Campaign Around Originals Line

adidas on Friday "kicked off a year-long global campaign" for its Originals line with "a star-studded spot that challenges what it means to be superstar," according to Ashley Rodriguez of AD AGE. The push "celebrates the 45th anniversary of the Superstar, the Originals' most iconic and one ...

Tags: Marketing and Sponsorship, Adidas

Speedo Undergoing Image Transformation In '15

Speedo in '15 is "focusing less on competitive swimming and more on everyday water sports" as part of "an image redo," according to Bruce Horovitz of USA TODAY. Speedo's online campaign, "Fueled by Water," was created by Calif.-based agency Hello Design and "features videos of 18 different water ent ...

Tags: Marketing and Sponsorship

Univ. Of Miami Formally Switches To Adidas

The Univ. of Miami "stands to receive more money, more gear and more marketing push" from the school's new 12-year deal with adidas than it received from Nike, according to Matt Porter of the PALM BEACH POST. The agreement, adidas' "longest ever contract" with a college, ends UM's "27-year marriage" ...

Tags: Marketing and Sponsorship, Adidas

UA, Curry Set To Unveil New Sneaker

Under Armour on Thursday officially unveiled the Curry One shoe, named for Warriors G Stephen Curry, marking one of its "first big plays in the signature basketball shoe game," according to E.J. Schultz of AD AGE. The shoe -- which "will sell for $120 and hit stores on Feb. 13 -- will make its on-co ...

Tags: Marketing and Sponsorship, Under Armour

Ads For CFP Title Game Costlier Than For BCS Version

ESPN "may already be the winner" of Monday's Oregon-Ohio State CFP National Championship game, as advertisers "are forking over" $800,000-1M for 30 seconds of airtime during the game, according to ad buyers cited by Vranica & Perlberg of the WALL STREET JOURNAL. That "is a roughly 20% to 30% jum ...

Tags: Marketing and Sponsorship, ESPN

Bloomingdale's Partners With NBA For All-Star Merch

Bloomingdale's is teaming up with the NBA for next month's All-Star weekend in N.Y. and "has installed 16 basketball-inspired pop-up shops at its stores around the country, offering retro-era jerseys, vintage graphic T-shirts and accessories," according to Jean Palmieri of WOMEN'S WEAR DAILY. Specia ...

Tags: Marketing and Sponsorship, NBA

Oakland Teen Claims A's Stole T-Shirt Design

An Oakland teenager is claiming the A's "stole the 'StOAKed' brand name he coined" in '12 for his line of shirts, beanies and hoodies, according to Maggie Sharpe of the SAN JOSE MERCURY NEWS. Ryan Frigo said that he "created the name and apparel to combat negative perceptions of his hometown and boo ...

Tags: Marketing and Sponsorship, Oakland Athletics, MLB

NBC 95% Sold Out Of Super Bowl Inventory

With less than four weeks before Super Bowl XLIX kicks off in Arizona, NBC Sports Group is saying that its game telecast is 95% sold out. The network is getting a record high $4.4-4.5M per 30-second spot for the game, despite an ad-sales market that NBC Sports’ top sales exec termed as "rough ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug