Featured Story

Weekend Events....

Published in SportsBusiness Daily on

Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

Read More

More Stories

08/17/11
Marketplace Roundup

In South Carolina, Tom Barton reported The Heritage Classic Foundation, which runs the PGA Tour event in Hilton Head, "launched a new campaign Monday to attract greater sponsorship from local businesses." The foundation announced a "newly designed Sponsor Partnership Club composed of busin ...

Tags: Marketing and Sponsorship

08/16/11
Golfsmith Seeing Revenue Increases

Golfsmith CEO Marty Hanaka said that after "several difficult years, the nation's largest specialty golf retailer is now starting to see the results of a major retooling effort," according to Barry Harrell of the AUSTIN AMERICAN-STATESMAN. Golfsmith has “reported jumps in revenue for ...

Tags: Marketing and Sponsorship, Golfsmith

08/16/11
Sheets Looks For Niche In Energy Category

Sheets Energy Strips, the brand co-founded by Heat F LeBron James, is aiming to "capitalize on the success of the energy drink market," according to Elaine Walker of the MIAMI HERALD. Each sheet contains 50 milligrams of caffeine and comes "individually wrapped in a paper-thin pouch that can be plac ...

Tags: Marketing and Sponsorship

08/16/11
Marketplace Roundup

ESPN.com's David Ubben reported one of the most popular T-shirts currently on the Texas A&M campus in one "bearing the unofficial slogan of the Texas A&M fan base: 'SECede.'" A&M fans "have snapped up all" of the supply at Aggieland Outfitters, an apparel store near the College Station c ...

Tags: Marketing and Sponsorship

08/15/11
Dick's Launches Concussion Prevention Campaign

Watch The Clip Dick’s Sporting Goods has launched a new initiative “aimed at preventing concussions in student athletes and, when they occur, treating them ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

08/15/11
Carlsberg Official Beer Provider Of Emirates Stadium

Carlsberg has “placed its allegiance” with EPL club Arsenal, signing on as the exclusive beer provider at Emirates Stadium after the FA Cup signed rival Budweiser as sponsor in June, according to Anna White of the GUARDIAN. Carlsberg is the official beer of the England men's soccer tea ...

Tags: Marketing and Sponsorship, English Premier League, Carlsberg

08/15/11
Old Navy To Start Selling College Gear

Starting this week, “more than 70 of the country's largest college athletics programs will team up” with Gap Inc. to sell branded clothes and accessories in its roughly 1,000 Old Navy stores across the U.S., according to Sam Mamudi of the WALL STREET JOURNAL. Old Navy Senior VP/Merchand ...

Tags: Marketing and Sponsorship

08/15/11
Kimball Sports 3D Images On IndyCar Ride

Chip Ganassi Racing yesterday employed 3D graphics to show raised images of Novo Nordisk insulin pins on the car of the No. 83 Izod IndyCar entry driven by Charlie Kimball at New Hampshire Motor Speedway. The team used Next Step M3dia to create the 3D images of Novo Nordisk's Levemir FlexP ...

Tags: Marketing and Sponsorship

08/15/11
Marketplace Roundup

SCENEDAILY.com’s Bob Pockrass reported a class action lawsuit has been filed against NASCAR “over claims that a text message promoting coverage of the 2011 Daytona 500 on Sprint phones violated the Telephone Consumer Protection Act.” The lawsuit, filed in U.S. District Court in Cal ...

Tags: Marketing and Sponsorship

08/12/11
A-B Hopes NFL Sponsorship Can Help Sales

Bud Light returning as NFL's official beer A-B InBev is preparing to kick off its return as an NFL sponsor "in a big way, with a TV campaign and in-store activation that will leverage Bu ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug