Featured Story

PGA Tour Honors Arnold Palmer With Full-Page Ad As Tributes Continue To Roll In

Published in SportsBusiness Daily on 09 / 27 / 16

The PGA Tour today took out a full-page ad in USA Today to honor Arnold Palmer, who died Sunday at the age of 87. The ad shows a black-and-white photo of Palmer from his playing days with the words "Thank You" posted at the bottom. The logos for the PGA Tour and the Arnie's Army Charitable Founda...

Read More

Tags: Marketing and Sponsorship

More Stories

11/26/13
AT&T's "Be The Fan" Courts Social Media Audience

AT&T’s season-long “Be The Fan” college football campaign featuring “Modern Family” actor Eric Stonestreet seeks to parlay his high social media profile into ongoing fan engagement, and also uses the company’s longstanding association with ESPN’s “ ...

Tags: Marketing and Sponsorship, ATT

11/26/13
Shock Doctor Aims To Be Next Under Armour

Shock Doctor Sports CEO Tony Armand "wants to take a much bigger bite of the sports-equipment market" to become "the next Under Armour," according to a cover story by John Vomhof Jr. of the MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL. Shock Doctor in recent years has "moved beyond mouth guards to become a ...

Tags: Marketing and Sponsorship

11/26/13
Marketplace Roundup

The NLL has announced a deal with Under Armour as the league’s new exclusive supplier of performance apparel, footwear & equipment through the '16 season. The deal takes effect with the start of the NLL season on Dec. 28. The apparel supplied will include baselayer gear, as well as UA's ne ...

Tags: Marketing and Sponsorship

11/25/13
Kevin Garnett Stars In New Beats By Dre TV Spot

Nets F Kevin Garnett is "the star of the latest Beats by Dr. Dre TV ad," which broke last night, according to Beth Snyder Bulik of AD AGE. The spot shows "screaming rival fans" who "wave derogatory signs and curse, throw eggs or drinks, and even spit at the bus driving into the unnamed underground a ...

Tags: Marketing and Sponsorship

11/25/13
Foot Locker Sees Impact Of Nike's Price Increase

Foot Locker Chair & CEO Ken Hicks on Friday said that the company is "seeing the impact of a Nike policy to strategically increase its footwear prices," and pointed to an overall 30% price bump on Nike Basketball Air Foamposites to illustrate his point, according to Allan Brettman of the Portlan ...

Tags: Foot Locker, Marketing and Sponsorship

11/25/13
American Entrepreneur Trying To Monetize Chess

The World Chess Federation has "sold worldwide licensing and marketing rights" to American entrepreneur Andrew Paulson and his company, Agon, in the "hope that he will become the game’s white knight, able to monetize chess where past efforts have flopped," according to Matt Richtel of the N.Y. ...

Tags: Marketing and Sponsorship

11/25/13
Marketplace Roundup

REUTERS' Conor Humphries noted golfer Rory McIlroy "has settled a legal dispute" with his former sponsor Oakley. McIlroy yesterday made the announcement "without disclosing the terms of the deal." McIlroy switched sponsors in January when he signed with Nike, prompting Oakley to "launch legal action ...

Tags: Marketing and Sponsorship

11/22/13
Fresno State Merchandise Flying Off The Racks

Fresno State Univ. is "on pace to shatter records at the cash register" with retail sales of school merchandise projected to gross more than $11M in the fiscal year that will end in June, according to Bryant-Jon Anteola of the FRESNO BEE. The school since July has "seen a 41% growth in sales -- the ...

Tags: Marketing and Sponsorship

11/22/13
NHL Launching Animated Campaign

The NHL on Friday announced that Shop.NHL.com will feature its products in an animated holiday workshop as part of a new national campaign. The 30-second national TV spot, including the league's first venture into animation, will debut during CBC's "Hockey Night in Canada" broadcast of the Capi ...

Tags: Marketing and Sponsorship, NHL

11/22/13
Marketplace Roundup

In Boston, Gayle Fee reports Red Sox DH David Ortiz and RF Shane Victorino’s playoff beard clippings are "up for grabs" after being "put on the block by Gillette." Gillette is "selling the Beard Ball trophies (because the hair was rolled into a ball) to raise money for Movember, the men’ ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug