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Published in SportsBusiness Daily on 07 / 29 / 14

Josh Murray , a former minor league baseball player and the brother of Chiefs rookie QB Aaron Murray , last night was selected as the winner of ABC’s “The Bachelorette” ( Mult., 7/28 ).

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08/17/11
TV Ad Featuring Padraig Harrington Banned

The U.K.'s Advertising Standards Authority "has banned a TV commercial by Optical Express" featuring golfer Padraig Harrington for "misleading consumers into thinking his game had benefited from laser eye surgery, when he had never undergone the procedure with the company," according ...

Tags: Marketing and Sponsorship

08/17/11
Shaun White Signs With Vail Resorts

Vail Resorts has signed a multiyear partnership with Olympic Gold Medalist Shaun White in which he will be "representing all six Vail hills," according to Jason Blevins of the DENVER POST. Northstar at Lake Tahoe, the company's "newest addition," will serve as White's "home mountain." White wi ...

Tags: Marketing and Sponsorship

08/17/11
Ambrose Cup Victory Provides Boost To RPM

Marcos Ambrose on Monday gave RPM its first NASCAR Sprint Cup Series win since it was "rescued by Medallion Financial Corp. and DGP Investments in November," and team Owner Andrew Murstein said that the next day he "received calls from the representatives of three drivers inquiring about drivi ...

Tags: NASCAR, Motorsports, Marketing and Sponsorship

08/17/11
Safeway Classic Hopeful Of Title Sponsorship Deal

The LPGA Tour Safeway Classic "could be in trouble,” as the tournament's title sponsorship contract “expires after this year's event concludes Sunday,” according to Mike Tokito of the Portland OREGONIAN. Sources said that the tournament, which is in its 40th year,&nb ...

Tags: Marketing and Sponsorship, LPGA, Golf

08/17/11
Marketplace Roundup

In South Carolina, Tom Barton reported The Heritage Classic Foundation, which runs the PGA Tour event in Hilton Head, "launched a new campaign Monday to attract greater sponsorship from local businesses." The foundation announced a "newly designed Sponsor Partnership Club composed of busin ...

Tags: Marketing and Sponsorship

08/16/11
Golfsmith Seeing Revenue Increases

Golfsmith CEO Marty Hanaka said that after "several difficult years, the nation's largest specialty golf retailer is now starting to see the results of a major retooling effort," according to Barry Harrell of the AUSTIN AMERICAN-STATESMAN. Golfsmith has “reported jumps in revenue for ...

Tags: Marketing and Sponsorship, Golfsmith

08/16/11
Sheets Looks For Niche In Energy Category

Sheets Energy Strips, the brand co-founded by Heat F LeBron James, is aiming to "capitalize on the success of the energy drink market," according to Elaine Walker of the MIAMI HERALD. Each sheet contains 50 milligrams of caffeine and comes "individually wrapped in a paper-thin pouch that can be plac ...

Tags: Marketing and Sponsorship

08/16/11
Marketplace Roundup

ESPN.com's David Ubben reported one of the most popular T-shirts currently on the Texas A&M campus in one "bearing the unofficial slogan of the Texas A&M fan base: 'SECede.'" A&M fans "have snapped up all" of the supply at Aggieland Outfitters, an apparel store near the College Station c ...

Tags: Marketing and Sponsorship

08/15/11
Dick's Launches Concussion Prevention Campaign

Watch The Clip Dick’s Sporting Goods has launched a new initiative “aimed at preventing concussions in student athletes and, when they occur, treating them ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

08/15/11
Carlsberg Official Beer Provider Of Emirates Stadium

Carlsberg has “placed its allegiance” with EPL club Arsenal, signing on as the exclusive beer provider at Emirates Stadium after the FA Cup signed rival Budweiser as sponsor in June, according to Anna White of the GUARDIAN. Carlsberg is the official beer of the England men's soccer tea ...

Tags: Marketing and Sponsorship, English Premier League, Carlsberg

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