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Jordan Spieth's Open Win Could Make Him Golf's Next Most Marketable Star

Published in SportsBusiness Daily on 07 / 24 / 17

Jordan Spieth is now "swinging the biggest financial stick of any golfer" on the PGA Tour after winning the Open Championship yesterday, making it his third career major win, according to Roger Groves of FORBES. Spieth's three-shot win over Matt Kuchar at Royal Birkdale "may have brought him to...

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Tags: Marketing and Sponsorship

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