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Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

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Tags: Marketing and Sponsorship, NFL, PepsiCo

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Livestrong Not Changing Role Of Armstrong

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Tags: Marketing and Sponsorship, Nike

NHL Sponsors Drawing Up Contingency Plans

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Miguel Cabrera's Agency Negotiating New Deals

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Tags: Marketing and Sponsorship, MLB, Detroit Tigers, SFX

Nike Signs Westbrook, Adidas Signs Rubio

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Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

Wade Becomes Face Of Li-Ning Brand

Chinese sportswear company Li-Ning through a deal with Heat G Dwyane Wade has “found the face" of its brand and the company "automatically becomes a much bigger player in the competitive world of Kicks,” according to Peter Walsh of SLAM magazine. The new partnership was formally a ...

Tags: Marketing and Sponsorship, Li Ning

Nike Reaffirms Support For Armstrong

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Tags: Marketing and Sponsorship, Nike

Newcastle Manager: Wonga Deal Helps Propel Team

EPL club Newcastle United manager Alan Pardew has defended the team's “controversial new sponsorship deal” with short-term loans company Wonga, and claims that the partnership “can help propel his team into the Premier League's top four,” according to Louise Taylor of the GUA ...

Tags: Marketing and Sponsorship, English Premier League, Soccer

NASCAR Debuts Slot Machine Games

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Tags: Marketing and Sponsorship, NASCAR, Motorsports

Wheels & Deals

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Tags: Marketing and Sponsorship, Motorsports, NASCAR

Li-Ning Officially Announces Wade Deal

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Tags: Marketing and Sponsorship, Li Ning

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