Featured Story

Penguins' Crosby Continues To Boast Unmatched Marketability Among NHLers

Published in SportsBusiness Daily on 05 / 23 / 17

The Penguins can advance to the Stanley Cup Final with a win tonight over the Senators, and while C Sidney Crosby is the "most sought after name in hockey" by various brands, the public "knows very little about his identity beyond the rink," according to Dan Robson of SPORTSNET.ca. Various brands ov...

Read More

Tags: Marketing and Sponsorship, Pittsburgh Penguins

More Stories

Barracuda To Title Sponsor Reno Tournament

The PGA Tour and the Reno-Tahoe Open yesterday announced a four-year deal with Barracuda Networks to title sponsor the July 31-Aug. 3 event at the Montreux Golf & Country Club. The newly named Barracuda Championship is the Tour's only tournament to use the Modified Stableford scoring system, in ...

Tags: Marketing and Sponsorship, PGA Tour

Target Sponsoring MLB All-Star Events

Target is a "major sponsor" for this year’s MLB All-Star Game and a "slew of events" leading up to Tuesday's game, including the retailer’s All-Star Concert this weekend and the baseball activity themed "Target on the Plaza," according to Kavita Kumar of the Minneapolis STAR TRIBUNE.&nbs ...

Tags: Marketing and Sponsorship, Target, MLB

NFL Cardinals' Peterson Scores Endorsements

NFL Cardinals CB Patrick Peterson is "becoming a face of national companies, whether it's wearing their shoes or appearing on billboards or in commercials," according to Josh Weinfuss of ESPN.com. He "already has endorsement deals" with Nike, Pepsi, Eastbay, Tide, T-Mobile, Express, GoPro, Mars ...

Tags: Arizona Cardinals, Marketing and Sponsorship, NFL

World Cup Marketing Notes

BLOOMBERG BUSINESSWEEK's Aaron Ricadela writes for adidas, the World Cup "has already been won, whatever the outcome of Sunday’s final in Rio de Janeiro." Finalists Argentina and Germany are both outfitted by adidas, while the two losing semifinalists -- Netherlands and Brazil -- are outfitted ...

Tags: Adidas, Marketing and Sponsorship, FIFA World Cup

Wiggins Reportedly Inks Adidas Deal

Cavaliers rookie F Andrew Wiggins has "signed a shoe endorsement deal with adidas," according to sources cited by Darren Rovell of ESPN.com. Sources said that the contract is a "multiyear deal that comes with a guarantee of at least" $2M annually. Wiggins "wore adidas during his only year" at the Un ...

Tags: Marketing and Sponsorship, Adidas

Adidas On Cusp Of Kit Deal With ManU

adidas "is primed to sign" a 10-year kit deal with EPL club Manchester United that could be worth up to $1.3B (all figures U.S.) after rival Nike "declined to match the German company’s offer," according to Roger Blitz of the FINANCIAL TIMES. Months of talks between Nike and the club to e ...

Tags: Marketing and Sponsorship, Manchester United, Adidas

Marketplace Roundup

In Oklahoma City, Erik Horne noted Thunder G Russell Westbrook now "has his own line of frames." Westbrook Frames was officially launched yesterday, with "up to 10 different models of sunglasses ranging from $95-145." Westbrook had been "touting the line of frames this summer, along with his clothin ...

Tags: Marketing and Sponsorship

Seahawks Sign Three-Year Deal With Outerwall

The Seahawks have signed Outerwall to a three-year sponsorship deal valued annually in the low seven figures, a first for the Washington-based company that owns the Coinstar and Redbox kiosks. Under the deal, Outerwall, which changed its name from Coinstar Inc. a year ago, gets signage on the t ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Chevy Debuts New ManU Kits

GM yesterday launched a video that "celebrates the Chevrolet 'Bowtie' logo succeeding AON" as EPL club Manchester United's match-shirt sponsor, according to Michael McCarthy of AD AGE. The "nostalgic 60-second spot by Chevy agency Commonwealth shows club legends and supporters singing thei ...

Tags: Marketing and Sponsorship, Manchester United, Chevrolet

World Cup Marketing Notes

The MOSCOW TIMES reported beer ads "may soon reappear in Russian stadiums, print media and television -- but only through the end of 2018, the year Russia hosts the FIFA World Cup," following a bill recently approved by the Russian legislature. The amendment was "proposed with an eye toward increasi ...

Tags: FIFA World Cup, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug