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Subway Breaks Into EPL, Signing A Multiyear Sponsorship Deal With Liverpool FC

04 / 23 / 14

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw...

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Tags: Liverpool, Marketing and Sponsorship, Subway

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05/19/11
Marketplace Roundup

GOLF WORLD's Ron Sirak cited sources as saying that endorsement offers Tiger Woods “is getting now are either not for as much money as he is used to getting or not from the A-list type of corporations with which he has always been affiliated." Since his car accident in November &rsqu ...

Tags: Marketing and Sponsorship

05/18/11
Budweiser To Serve As Title Sponsor Of FA Cup

England's Football Association next month will announce Budweiser as the "new title sponsor for the FA Cup, replacing E.ON," according to John Reynolds of MARKETING MAGAZINE. The deal is "thought to be worth around" US$13M a year. E.ON "resigned its four-year title sponsorship in 2009," and "su ...

Tags: Soccer, Marketing and Sponsorship

05/18/11
Jered Weaver In New SoBe Ad Campaign

PepsiCo's SoBe brand is "launching its first trademark campaign in more than a decade this week," and it will include spots featuring Angels P Jered Weaver and swimsuit model Kate Upton, according to Natalie Zmuda of AD AGE. The campaign, entitled "Try Everything," breaks today with a TV spot that ...

Tags: PepsiCo, Marketing and Sponsorship

05/18/11
FedEx Brings Stability For PGA Tour Event

FedEx extending its sponsorship of the St. Jude Classic through ‘14 gives the PGA Tour event the “stability it has sought since a troubled title-sponsorship relationship with Stanford Financial ended two years ago,” according to Phil Stukenborg of the Memphis COMMERCIAL APPEA ...

Tags: Marketing and Sponsorship, PGA Tour, FedEx

05/18/11
IndyCar Drivers Lack Sponsorship

The Izod IndyCar Series “never will be as relevant as it needs to be when so many of the world's top drivers are being sidelined by lack of sponsorship,” according to Bob Kravitz of the INDIANAPOLIS STAR. Drivers Tony Kanaan, Dan Wheldon and Paul Tracy leading up to the st ...

Tags: Marketing and Sponsorship, IndyCar, Motorsports

05/18/11
Names & Faces

Caroline Wozniacki will enter the French Open Sunday as the No. 1 seed, and USA TODAY's Bobby Chintapalli in a sports section cover story notes Wozniacki's "sunny disposition, pleasing looks and youth haven't gone unnoticed by sponsors." She represents around a "dozen companies, including Adidas, Ro ...

Tags: Marketing and Sponsorship

05/18/11
Marketplace Roundup

Farmers Insurance Group announced it will serve as the title sponsor of the Olympus U.S. Open Series and ATP World Tour tournament in L.A. for the second straight year. The ’11 Farmers Classic presented by Mercedes-Benz will be held July 25-31 at the L.A. Tennis Center at UCLA ( Farmers ) ...

Tags: Marketing and Sponsorship

05/17/11
Coca-Cola Names Olympic Athletes For Promo

Coca-Cola has signed eight athletes to be the face of its Olympic marketing around the ‘12 London Games. The signings represent an expansion of Coca-Cola's traditional "six pack" marketing program and include a number of firsts for the company, which signed its first diver and first female box ...

Tags: Marketing and Sponsorship, Coca-Cola

05/17/11
FedEx Extends Deal With St. Jude Classic

FedEx today announced that it extended its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been the ti ...

Tags: Marketing and Sponsorship, PGA Tour, Nationwide Insurance, FedEx

05/17/11
CMS Uses Busch-Harvick Feud In Ads

Charlotte Motor Speedway’s marketing department “wasted no time in trying to capitalize on the feud between Kyle Busch and Kevin Harvick, celebrating the drivers' spat in an advertisement” for Saturday's All-Star Race, according Jenna Fryer of the AP. The digital ad “went vir ...

Tags: Marketing and Sponsorship, NASCAR

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