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Published in SportsBusiness Daily on 10 / 23 / 14

When I'm told newspapers are dying and useless, it's nice to show up at your kid's school and see they still matter. pic.twitter.com/bsctnW2jYN — Mike Wise (@MikeWiseguy) October 23, 2014

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11/16/11
P&G Inks Sponsorship Deal With Phelps

Gold Medal-winning swimmer Michael Phelps has formally “signed a lucrative endorsement deal” with the IOC’s newest worldwide partner, Procter & Gamble, according to Julian Linden of REUTERS. The deal, which was  first reported in September by SportsBusiness Journal, makes ...

Tags: Marketing and Sponsorship, Procter and Gamble

11/16/11
Symetra To Title LPGA Developmental Tour

The developmental leg of the LPGA will be known as the Symetra Tour, Road to the LPGA, in a three-year deal that includes course signage, hospitality and integration into some LPGA TV programming. Symetra Financial, based in Bellevue, Wash., gets broad financial service category rights, exclusive of ...

Tags: Marketing and Sponsorship, LPGA

11/16/11
U. Of Cincinnati Loses Over $1M In Stadium Deal

Univ. of Cincinnati officials yesterday said that the school “has lost $1.04 million in sponsorship dollars for its two home games at Paul Brown Stadium this year because of conflicts” with Bengals sponsors, according to Cliff Peale of the CINCINNATI ENQUIRER. UC has a contract with Skyl ...

Tags: Marketing and Sponsorship, Cincinnati Bengals

11/16/11
Marketplace Roundup

In Montreal, Rene Bruemmer reports Bauer Hockey “filed a statement of claim in federal court against Sher-Wood Hockey Inc. on Monday, ordering them to desist from marketing and producing a new line of high-end hockey sticks and to destroy or hand over any products already created.” At is ...

Tags: Marketing and Sponsorship

11/15/11
Kellogg's Inks Sponsorship Deal With USA Gymnastics

Kellogg Co. and USA Gymnastics yesterday announced a three-year partnership in which Kellogg will become the title sponsor of both the '12 Kellogg’s Tour of Gymnastics Champions, a 40-city national tour featuring Team USA, and the '12 Kellogg’s Pacific Rim Gymnastics Championships. ...

Tags: Marketing and Sponsorship, Kellogg

11/15/11
Should NCAA Ban Temporary Sponsor Signage?

The time has come for a school or conference "to propose NCAA legislation banning the use of signs that are not a permanent part of the playing surface" during college basketball games, according to Seth Davis of SI.com. Michigan State F Branden Dawson escaped a serious injury after slipping on the ...

Tags: Marketing and Sponsorship

11/15/11
Marketplace Roundup

MARKETING WEEK’s Suzanne Bearne reports Castrol has “extended its contract with Real Madrid and Portugal star Cristiano Ronaldo for a further two years.” Ronaldo “first signed with the motor performance brand” in September ’09. The partnership has seen the soccer ...

Tags: Marketing and Sponsorship

11/14/11
Hyundai Returning As Super Bowl Advertiser

Hyundai President & CEO John Krafcik Friday said that the automaker is "returning to the Super Bowl in a big way this year," according to Brent Snavely of the DETROIT FREE PRESS. Hyundai in total "has purchased three minutes worth of commercials that will air" on NBC&nbs ...

Tags: Marketing and Sponsorship

11/14/11
Ads Pulled From PSU Football Games

About a "half-dozen advertisers have pulled commercials from ESPN's broadcasts of coming" Penn State Univ. football games as a result of the child sexual abuse scandal surrounding the university, according to a source cited by Suzanne Vranica of the WALL STREET JOURNAL. One media-time buyer said, "I ...

Tags: Marketing and Sponsorship

11/14/11
Northern Rock Ends Newcastle Deal

Newcastle-based bank Northern Rock has "ended its sponsorship deal" with EPL club Newcastle United, according to BBC.co.uk. The US$15.9M deal "was  renewed in January last year and was due to last four years." It included a clause "allowing the bank to get out after two years, which it has now ...

Tags: Marketing and Sponsorship

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