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The Crocodile Hunter: Novak Djokovic To Serve As Brand Ambassador For Lacoste

Published in SportsBusiness Daily on 05 / 22 / 17

Lacoste has named tennis player Novak Djokovic as the "new face" of the clothing brand, as he will "act as a brand ambassador and will appear in advertising campaigns," according to Lorelei Marfil of WOMEN'S WEAR DAILY. The announcement "follows the expiration of his five-year deal with Ja...

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Tags: Marketing and Sponsorship

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