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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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FedEx Brings Stability For PGA Tour Event

FedEx extending its sponsorship of the St. Jude Classic through ‘14 gives the PGA Tour event the “stability it has sought since a troubled title-sponsorship relationship with Stanford Financial ended two years ago,” according to Phil Stukenborg of the Memphis COMMERCIAL APPEA ...

Tags: Marketing and Sponsorship, PGA Tour, FedEx

IndyCar Drivers Lack Sponsorship

The Izod IndyCar Series “never will be as relevant as it needs to be when so many of the world's top drivers are being sidelined by lack of sponsorship,” according to Bob Kravitz of the INDIANAPOLIS STAR. Drivers Tony Kanaan, Dan Wheldon and Paul Tracy leading up to the st ...

Tags: Marketing and Sponsorship, IndyCar, Motorsports

Names & Faces

Caroline Wozniacki will enter the French Open Sunday as the No. 1 seed, and USA TODAY's Bobby Chintapalli in a sports section cover story notes Wozniacki's "sunny disposition, pleasing looks and youth haven't gone unnoticed by sponsors." She represents around a "dozen companies, including Adidas, Ro ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Farmers Insurance Group announced it will serve as the title sponsor of the Olympus U.S. Open Series and ATP World Tour tournament in L.A. for the second straight year. The ’11 Farmers Classic presented by Mercedes-Benz will be held July 25-31 at the L.A. Tennis Center at UCLA ( Farmers ) ...

Tags: Marketing and Sponsorship

Coca-Cola Names Olympic Athletes For Promo

Coca-Cola has signed eight athletes to be the face of its Olympic marketing around the ‘12 London Games. The signings represent an expansion of Coca-Cola's traditional "six pack" marketing program and include a number of firsts for the company, which signed its first diver and first female box ...

Tags: Marketing and Sponsorship, Coca-Cola

FedEx Extends Deal With St. Jude Classic

FedEx today announced that it extended its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been the ti ...

Tags: Marketing and Sponsorship, PGA Tour, Nationwide Insurance, FedEx

CMS Uses Busch-Harvick Feud In Ads

Charlotte Motor Speedway’s marketing department “wasted no time in trying to capitalize on the feud between Kyle Busch and Kevin Harvick, celebrating the drivers' spat in an advertisement” for Saturday's All-Star Race, according Jenna Fryer of the AP. The digital ad “went vir ...

Tags: Marketing and Sponsorship, NASCAR

Turner Promotes Upcoming Sprint Cup Races

In an effort to drive tune-in for its six NASCAR Sprint Cup Series broadcasts, Turner has launched a multiplatform marketing initiative that features a tailgating hauler that fans will be able to help design and win through a sweepstakes competition. "The Ultimate Tailgating Vehicle," as Turner is c ...

Tags: Marketing and Sponsorship, NASCAR, TBS/TNT

Dick's To Title Pitt. Marathon Through '21

Dick's Sporting Goods and Pittsburgh Marathon officials announced last Friday that they "have agreed to a 10-year sponsorship deal that will keep the two names linked until 2021," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The Pittsburgh-based sports retailer "has been the ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Disney TOP Deal Could Be Part Of ESPN Bid

In an attempt to "sweeten its Olympic bid next month, ESPN is tossing around the idea of supplementing its TV rights offer with a marketing deal from its parent company," according to Ourand & Mickle of SPORTSBUSINESS JOURNAL. A deal "being considered would make Disney a member of The Olympic P ...

Tags: ESPN, IOC, Marketing and Sponsorship

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