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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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Disney TOP Deal Could Be Part Of ESPN Bid

In an attempt to "sweeten its Olympic bid next month, ESPN is tossing around the idea of supplementing its TV rights offer with a marketing deal from its parent company," according to Ourand & Mickle of SPORTSBUSINESS JOURNAL. A deal "being considered would make Disney a member of The Olympic P ...

Tags: ESPN, IOC, Marketing and Sponsorship

Northern Trust Extends PGA Tour Sponsorship

The PGA Tour and Northern Trust on Friday announced a four-year extension for the Northern Trust Open at Riviera Country Club in L.A. through '16. The Chicago-based bank's original five-year title sponsorship agreement expires after the '12 tournament ( THE DAILY ). CRAIN'S CHICAGO's Steve Daniels n ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Newton Set To Become A Marketing Star

The Panthers took QB Cam Newton with the No. 1 pick in the NFL Draft, and he instantly became the city of Charlotte's “first nationally marketable star in a team sport since the early '90s,” according to Joseph Person of the CHARLOTTE OBSERVER. Newton left the Univ. of Florida &ldqu ...

Tags: Marketing and Sponsorship, Carolina Panthers, Football

NBA Campaign Seeks To Curb Anti-Gay Language

Watch the GLSEN spot The NBA has teamed with the Gay, Lesbian & Straight Education Network and the Ad Council to launch a series of P ...

Tags: Marketing and Sponsorship, NBA, Basketball

PPR Seeks to Make Puma A Lifestyle Brand

PPR is “determined to help Puma get a second wind,” and company Chair & CEO François-Henri Pinault “wants to increase revenue more than $1.4 billion by 2015 by building a portfolio of ‘sports and lifestyle’ brands around Puma," according to Andrew Roberts of ...

Tags: Marketing and Sponsorship, Puma

3n2 Sports Continues To See Growth

3n2 co-Owner Sean Murphy said that in the four years since he and Marty Graham "bought the business, sales have increased 90 percent or more each year,” according to Linda Florea of the ORLANDO SENTINEL. The shoe and apparel company has “grown from three employees working out of their h ...

Tags: Marketing and Sponsorship

Cycling Event Donates Sponsorship To Charity

The USA Pro Cycling Challenge race is donating its presenting sponsorship category to the Millennium Promise, a global nonprofit that targets extreme poverty. The race, which will be the country’s second largest when it debuts Aug. 22-28, will now refer to itself as the USA Pro Cycling C ...

Tags: Marketing and Sponsorship, Quizno

Marketplace Roundup

Samsung Mobile announced the company will serve as the title sponsor for qualifying during the June 9-11 Firestone Twin 275s Izod IndyCar Series/NASCAR Camping World Truck Series doubleheader weekend at Texas Motor Speedway. The Samsung Galaxy Tab Qualifying Days will include the Truc ...

Tags: Marketing and Sponsorship

WTA Ad Campaign Looks To Lure Casual Fans

Watch the WTA's "Countries" spot The WTA today unveiled a new ad campaign with the tagline "Strong is Beautiful," featuring 38 current an ...

Tags: WTA, Marketing and Sponsorship

Cowboys Launch Silver Star Merchandising

The Cowboys have launched a new company called Silver Star Merchandising that has signed a 10-year deal with the Univ. of Southern California for the exclusive rights to manufacture, license and distribute its sports apparel on campus and at USC athletic venues. Silver Star, an offshoot of Cowboys M ...

Tags: Marketing and Sponsorship

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