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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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Hyundai Focuses On Fan Passion For WC Campaign

Hyundai for its '14 FIFA World Cup activation "will focus on the passion of fans" rather than "focus on athletic endorsers" in a planned marketing blitz starting in June, according to Michael McCarthy of AD AGE. Hyundai agency Innocean USA, Huntington Beach, Calif., is creating the #BecauseFutbol ca ...

Tags: Hyundai, FIFA World Cup, Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL’s Terlep & Germano cite sources as saying that EPL club Manchester United’s upcoming kit deal “could top” $600M and “last about a decade.” The club is reportedly in talks with Nike, adidas, Puma and Warrior regarding the deal. ManU's c ...

Tags: Marketing and Sponsorship

PNC, Chip Ganassi Racing Reach Deal

Chip Ganassi Racing has "agreed to a multiyear sponsorship agreement with Pittsburgh-based PNC Financial Services Group" for its NASCAR, Verizon IndyCar and TUDOR United Sports Car Championship teams, according to Ralph Paulk of the PITTSBURGH TRIBUNE-REVIEW. The deal "will be announced" today. Othe ...

Tags: Marketing and Sponsorship, PNC Bank, NASCAR, IndyCar

Budweiser Ramps Up World Cup Campaign

Anheuser-Busch’s Budweiser brand is "giving digital a prime spot in its sponsorship as the official beer" of the '14 FIFA World Cup with a "string of video and social efforts," according to Lauren Johnson of ADWEEK. Budweiser has "created a microsite for its 'Rise as One' campaign that se ...

Tags: Marketing and Sponsorship, Anheuser Busch, FIFA World Cup

Marketplace Roundup

ESPN.com's Darren Rovell reported California Chrome co-Owners Steve Coburn and Perry Martin have "filed to trademark the horse's name." Coburn, Martin and their wives, who "make up the horse's ownership entity of Dumb Ass Partners, filed for the trademark" last Thursday before the horse won the Prea ...

Tags: Marketing and Sponsorship

Skittles, NFL Sign Sponsorship Deal

Candy brand Skittles, which recently signed Seahawks RB Marshawn Lynch to an endorsement deal , is "now getting more involved with the NFL," according to Darren Rovell of ESPN.com. Skittles, which is owned by Mars Inc., yesterday announced that it "now has an official NFL sponsorship." The dea ...

Tags: Marketing and Sponsorship, NFL

WNBA Recruiting LGBT Fans

The WNBA is launching a new marketing effort called WNBA Pride aimed at the LGBT community. The effort includes the creation of a new site on WNBA.com, called WNBA.com/pride where league and team Pride content will be posted throughout the season. In addition, WNBA teams will host Pride-themed game ...

Tags: Marketing and Sponsorship, WNBA, ESPN

Portland LPGA Event Gets Presenting Sponsor

Portland's annual LPGA event, the former Safeway Classic, will "return in August under a new name and an altered sponsorship structure," according to Mike Tokito of the Portland OREGONIAN. The Portland Classic Presented by Cambia Health Solutions will be played Aug. 28-31 at Columbia Edgewater Count ...

Tags: Marketing and Sponsorship, LPGA

AT&T Sponsorship Could Boost Byron Nelson's Profile

The PGA Tour Byron Nelson Championship, which was played last week, has been "dogged by poor placement" on the Tour's schedule, and now "needs the clout" of new title sponsor AT&T to find a better spot, according to Rick Gosselin of the DALLAS MORNING NEWS. AT&T "spends lavishly on golf -- a ...

Tags: Marketing and Sponsorship, ATT, PGA Tour

Richard Petty Motorsports Could Leave Ford

NASCAR team owner Richard Petty yesterday said that “he is considering [moving] his racing team from Ford,” according to Mike Organ of the Nashville TENNESSEAN. Petty said, "We talk to everybody all the time; I've been talking to Volkswagen.” Richard Petty Motorsports “curre ...

Tags: Marketing and Sponsorship, NASCAR, Ford

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