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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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Panasonic, U.S. Extend Partnership

Panasonic, U.S. Soccer and MLS yesterday announced a three-year sponsorship deal which will make Panasonic the official consumer electronics partner of U.S. Soccer as well as an official sponsor of the U.S. men’s and women’s national soccer teams. Panasonic has renewed these same designa ...

Tags: Marketing and Sponsorship, Panasonic, MLS

Auburn Staying Traditional With Jerseys

While "radical uniforms are the rage in college football" nowadays, it is unlikely Auburn Univ. will "ever wear dramatically different uniforms like its Under Armour counterpart at Maryland," according to Jon Solomon of the BIRMINGHAM NEWS. Solomon notes Auburn "rejected its apparel company's idea t ...

Tags: Marketing and Sponsorship, Under Armour

Why Is Tiger Still Attractive To Companies?

Tiger Woods last week signed an endorsement deal with Rolex and agent Mark Steinberg has indicated that more deals could be coming in the future, but ESPNW.com's Viv Bernstein asks, “Can someone please explain why?” Woods is not a "dominant golfer anymore," as he "hasn't won a tourn ...

Tags: Marketing and Sponsorship, EA Sports

Clint Bowyer Lands At MWR

Michael Waltrip Racing Friday announced it had signed Clint Bowyer to a three-year deal to join its NASCAR Sprint Cup team with 5-Hour Energy sponsoring Bowyer’s No. 15 Toyota “for 24 of 36 races next season,” according to David Scott of the CHARLOTTE OBSERVER. Waltrip hopes t ...

Tags: Marketing and Sponsorship

St. Jude's A Key Sponsor Of Nashville Marathon

Organizers of the Country Music Marathon and Half-Marathon, “who have sought title sponsorship since it began 12 years ago, announced Friday they have entered a corporate partnership with St. Jude Children’s Research Hospital,” according to Mike Organ of the Nashville TENNESSEAN. ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The subject of Tiger Woods' marketability was debated by GOLF.com's weekly roundtable panel following Woods signing a deal with Rolex last week. Golf.com's Charlie Hanger wrote, “If Rolex is willing to sign him up now, imagine what will happen if he starts winning again? He might even get some ...

Tags: Marketing and Sponsorship

Judge Rules Molson-NHL Deal Valid

Ontario Superior Court Judge Geoffrey Morawetz ruled Thursday afternoon that the NHL's $375M North American sponsorship deal with Molson Coors “is valid,” according to Josh Rubin of the TORONTO STAR. Morawetz in a brief note Thursday sent to Molson Coors, Labatt Breweries and the NH ...

Tags: Marketing and Sponsorship, Molson Breweries, Labatt Brewing, NHL

Cars.com To Advertise During Super Bowl Again

Cars.com Friday announced it has bought a 30-second ad during NBC's broadcast of Super Bowl XLVI, marking the fifth consecutive Super Bowl the company will be a part of. The commercial, via DDB Chicago, will air in the third quarter and will focus on the website's resources available to shoppers to ...

Tags: Marketing and Sponsorship

Nike to Build Campus In Shanghai

Nike plans to build “a campus in Shanghai similar to its world headquarters” in Oregon, according to Allan Brettman of the Portland OREGONIAN. Nike has emerged as the “top sports brand in China with a growing roster of stores in China that now stands at about 7,300.” Company ...

Tags: Marketing and Sponsorship, Nike

Sporting KC Sponsoring Nationwide Car Saturday

Turner Motorsports’ No. 30 NASCAR Nationwide Series entry will sport a unique paint scheme for Saturday’s Kansas Lottery 300, as MLS Sporting KC will serve as the primary sponsor for the race. The deal is the first NASCAR sponsorship for the soccer team and is the latest example of Sport ...

Tags: Marketing and Sponsorship, Sporting Kansas City

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