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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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Verizon Makes IndyCar Sponsorship Official

See the Free Listing for Verizon IndyCar on Friday formally announced that Verizon has signed on to become the new title sponsor of the IndyCar Series. The telecommunications company will continue to sponsor the award given to the pole winner at each race. The '14 Verizon IndyCar S ...

Tags: Marketing and Sponsorship, IndyCar, Verizon

UA Looks To Curry To Grow Basketball Biz

Warriors G Stephen Curry is "the only All-Star among a group of 11 NBA players" who endorse Under Armour, which has made him "the center of the company's effort to crack the basketball shoe market," according to Ira Boudway of BLOOMBERG BUSINESSWEEK. Nike and its Jordan Brand have 92% of N ...

Tags: NBA, Under Armour, Marketing and Sponsorship

Auburn's Under Armour Ties Questioned

Auburn F Allen Payne on Thursday wrote on his Twitter account the men's basketball team "will struggle as long as we are under Under Armour," according to Colin McGowan of SPORTS ON EARTH. McGowan writes, "I’m pretty sure he means Auburn’s association with Under Armour sinks it by making ...

Tags: Marketing and Sponsorship, Under Armour

Many Brands Breaking Ads During March Madness

March Madness -- with its "wide appeal to a very young and very desirable audience" -- offers a "marketing mix that advertisers crave but can rarely find," according to Bruce Horovitz of USA TODAY. Not only is the tournament live sports, but it is "a social-media gabfest." Data from ...

Tags: NCAA, Marketing and Sponsorship

Rickie Fowler Back Promoting Crowne Plaza

Crowne Plaza Hotels & Resorts on Thursday released a series of behind-the-scenes videos starring golfer Rickie Fowler that tout “The Big Win” promotion around its IHG Rewards Club. The series features Fowler giving golf and business trip advice to reward club members. The campaign al ...

Tags: Marketing and Sponsorship, PGA Tour, Crowne Plaza

Oshie Teams Up With Enterprise Rent-A-Car

Enterprise Rent-A-Car has cast Blues RW T.J. Oshie in a commercial "set to go national" during the '14 NHL Stanley Cup Playoffs, which start April 16, according to Kelly Moffitt of the ST. LOUIS BUSINESS JOURNAL. The commercial "will focus on the connection between great performance and what it mean ...

Tags: Marketing and Sponsorship, St. Louis Blues

Kraft Not Returning As LPGA Major Sponsor

Kraft "definitely won't be back" next year as title sponsor of the Kraft Nabisco Championship, the first major championship of the LPGA season, but LPGA Commissioner Mike Whan remains "totally convinced" the tournament will continue in '15, according to Larry Bohannan of the Palm Springs DESERT ...

Tags: Marketing and Sponsorship, LPGA, Kraft Foods

NCAA Won't Allow Baylor's New Adidas Unis

The NCAA told Baylor officials that the men’s basketball team "won’t be allowed to wear" its new adidas-designed postseason uniforms that "have 'Sic ‘Em Bears' on the front," according to John Werner of the WACO TRIBUNE-HERALD. The NCAA said that "only the school name or traditiona ...

Tags: Marketing and Sponsorship, Adidas, Basketball, NCAA

Dick's Sporting Goods Backs Youth Athletics

) Dick's Sporting Goods with its new "Sports Matter" campaign is "shifting its brand advertising dollars into the broader support of kids’ athletics, addressing the funding crisis facing its core audience," according to Sarah Mahoney of MARKETING DAILY. Dick's VP/Brand Marketing Ryan Eckel ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Gatorade Relaunching Propel Brand

Propel is "returning to the Gatorade portfolio, getting a package refresh and being pitched as a workout water for regular exercisers," according to Natalie Zmuda of AD AGE. The brand is "working with Fleishman Hillard for PR, while Fathom is leading creative and social efforts." Gatorade VP/Marketi ...

Tags: Marketing and Sponsorship, Gatorade

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