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Nike Drops Suit Against Boris Berian, Allowing Him To Sign With New Balance

Published in SportsBusiness Daily on 06 / 24 / 16

Nike has "dropped its controversial lawsuit against American runner Boris Berian," according to Jeff Manning of the Portland OREGONIAN. A day after saying in federal court that it "would suffer 'irreparable harm' if it allowed Berian to leave Nike and go instead to New Balance, Nike without elaborat...

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Tags: Marketing and Sponsorship, Nike, New Balance

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NFL Continues To Court Female Fans

Women’s apparel is the “fastest growing segment of sales” in the NFL, as females now account for “45% of all NFL fans,” according to NBC’s Janet Shamlian. NFL CMO Mark Waller said he expected women's merchandising to become this big because league execs “alw ...

Tags: Marketing and Sponsorship, NFL

Ticketmaster Introducing New Resale System

Ticketmaster with its new ticket-resale system is "trying to show what seats are available in one place -- both unsold ones and those up for resale -- for easier price-shopping," according to Ryan Nakashima of the AP. Ticketmaster "quietly began rolling out the TM+ system" in August, and "more than ...

Tags: Marketing and Sponsorship, Ticketmaster

Anheuser-Busch Renews Cubs Deal

The Cubs have renewed their deal with Anheuser-Busch for another 10-plus years that gives the brewer exclusivity across all malt beverage categories at Wrigley Field, effectively replacing Old Style as a marketing partner. A-B now owns the exclusive rights to be the team’s sole partner in the ...

Tags: Marketing and Sponsorship, Chicago Cubs, Anheuser Busch

Valspar Title Sponsors Tampa PGA Tour Stop

Valspar Corp. has signed a four-year deal to title sponsor the PGA Tour event in Tampa, giving the Tour "title sponsorship for every tournament" on the '13-14 schedule, according to Bob Harig of ESPN.com. BB&T also is "expected to sign on as a presenting sponsor." The tournament was titled the T ...

Tags: Marketing and Sponsorship, PGA Tour

Puma Seeks New Ad Agency

Puma is "looking for a new lead global agency," according to sources cited by Gabriel Beltrone of ADWEEK. This comes amid a "split with longtime lead shop Droga5, which has worked on the brand" since '08. Puma's search "is believed to be down to a select few contenders." In the U.S. alone, Puma ...

Tags: Marketing and Sponsorship, Puma

Restaurant Group Ends Relationship With Braun

SURG Restaurant Group, which manages restaurants in Wisconsin affiliated with suspended Brewers LF Ryan Braun, announced on Thursday it will "sever its relationship with him," according to Darren Rovell of ESPN.com. The group had a "licensing deal with Braun for an Italian restaurant called Ryan Bra ...

Tags: Marketing and Sponsorship, MLB, Milwaukee Brewers

MSG Funding New Entertainment Company

Madison Square Garden Co. said that it is paying $125M to "create a new joint venture with music mogul Irving Azoff that will manage artists, own music-publishing rights and dabble in marketing and television production," according to Hannah Karp of the WALL STREET JOURNAL. An MSG subsidiary will pa ...

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TWC To Sponsor Earnhardt's No. 88 Car

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship for five races on the No. 88 car with Dale Earnhardt Jr. this season and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With ...

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Dannon Rejoins Super Bowl Ad Roster

Dannon yesterday "announced its plans to advertise its Oikos Greek Yogurt brand in the game again following a one-year absence," according to Bruce Horovitz of USA TODAY. That brings the total to four the number of major companies which have "announced plans to advertise" during Fox' broadcast of Su ...

Tags: Marketing and Sponsorship, NFL, Super Bowl, Football

Sanderson Farms Re-Ups With PGA Tour

Sanderson Farms yesterday announced a three-year renewal of its deal to title sponsor the annual PGA Tour event in Mississippi. The Sanderson Farms Championship, which is held at Annandale Golf Club, is moving from July to late October and the front end of the '14-15 schedule, the same week as the ...

Tags: Marketing and Sponsorship, PGA Tour

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