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Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

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Tags: Marketing and Sponsorship, NASCAR

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A-B Buys Extra 30 Seconds Of Super Bowl Ad Time

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Tags: Super Bowl, Marketing and Sponsorship

Lynch Signs Endorsement Deal With Skittles

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NBA Will Listen To Players On Sleeved Jerseys

NBA Exec VP/Global Merchandising Sal LaRocca said that if there is "sustained, widespread resistance" from players against the use of sleeved adidas jerseys, they will "not be used in the future," according to Ric Bucher of BLEACHER REPORT. LaRocca said, "We don't have any intention to do anything t ...

Tags: Adidas, NBA, Marketing and Sponsorship

EA Could Have Years Left On NFL Deal

Electronic Arts yesterday in a quarterly earnings call said it has multiple new games in development with the NFL and still has "a number of years left" on its exclusive console licenses with the league and NFLPA. Industry speculation had suggested EA's pro football licenses expired at the end of '1 ...

Tags: Marketing and Sponsorship, Electronic Arts

Fantex Close To Vernon Davis IPO

S.F.-based tech firm Fantex yesterday announced that the reservation period for Fantex Series Vernon Davis Convertible Tracking Stock will begin tomorrow at 12:01am ET. Fantex will be offering 421,000 shares of Davis stock at $10 per share. This is the first opportunity for investors to buy shares i ...

Tags: Marketing and Sponsorship, Fantex

Coca-Cola Debuts One Of Two Super Bowl Ads

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Tags: Marketing and Sponsorship

AT&T Set To Debut Sochi Campaign

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Tags: Marketing and Sponsorship

Puma, Arsenal Ink Five-Year Kit Deal

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Tags: Marketing and Sponsorship, Puma, Arsenal

Brooks To Introduce Transcend Shoe

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Tags: Marketing and Sponsorship

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