Featured Story

Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

Read More

Tags: Marketing and Sponsorship

More Stories

05/23/11
NBC Sells Nearly Half Of Super Bowl XLVI Ads

NBC has “sold nearly half of its available Super Bowl XLVI spots, cutting deals with a number of repeat clients looking to protect their positions in the big game,” according to sources cited by Anthony Crupi of ADWEEK. Precise ad rates are unavailable, but NBC is “believed t ...

Tags: Marketing and Sponsorship, Football, NFL, NBC, CBS, Fox

05/23/11
A-B Signs Multiyear Extension At Daytona

Daytona Int'l Speedway announced this morning that Anheuser-Busch has signed a multiyear renewal for its Budweiser brand to remain the track's exclusive beer sponsor and title partner of NASCAR's Budweiser Shootout. As part of the agreement, Budweiser will also begin a non-exclusive promotional part ...

Tags: Marketing and Sponsorship, Anheuser Busch

05/23/11
Aflac Advertises Job Opening On Stock Car

Aflac during Saturday's NASCAR Sprint All-Star Race posted a "Now Hiring" sign on Carl Edwards' No. 99 Ford, according to J. Scott Trubey of the ATLANTA CONSTITUTION. Aflac "has sponsored Edwards for three years, and it’s the company’s first attempt to recruit directly via stock car ...

Tags: NASCAR, Aflac, Marketing and Sponsorship

05/23/11
Fox Sold Out Champions League Inventory In Mid-April

Fox sold out its ad inventory for the UEFA Champions League Final in mid-April, when Gatorade picked up the last two spots. Last year, the same game did not sell out until early May. Fox is reporting that pricing is up about 10-15% this year. In addition to Gatorade, Apple and Burger King are new ad ...

Tags: Marketing and Sponsorship

05/23/11
Nike Vying For Women's Interest In Moore Signing

Soccer star Mia Hamm “lured American girls to soccer in droves,” and Nike's Jordan Brand is about to find out if new endorser Maya Moore “might have the same marketing impact in basketball,” according to Allan Brettman of the Portland OREGONIAN. Moore last week signed a ...

Tags: Marketing and Sponsorship, Nike, WNBA

05/23/11
Marketplace Roundup

The Bucks on Friday said that they have "reached agreement on a multi-year sponsorship with YES Vodka." The deal includes sponsorship "on the Bucks radio network, in-arena signage and social media elements." Financial details were not disclosed. The vodka brand became available at Bradley Cente ...

Tags: Marketing and Sponsorship

05/20/11
LeBron James' Brand On The Rise

Heat F LeBron James’ brand “may finally be on its way back” following his highly publicized signing with the team last summer, according to Rich Thomaselli of AD AGE. James has “quietly worked to repair his image, to the point where his No. 6 ended up as the league's bes ...

Tags: Marketing and Sponsorship

05/20/11
Mets, Duane Reade Pair Up For Sponsorship

The Mets have signed a sponsorship deal with N.Y.-based pharmacy chain Duane Reade for the rest of the '11 season. Financial terms were not disclosed, but the partnership will carry two key elements. The first is an "Honorary Captain" program based around the club's July 1-3 Subway Series games agai ...

Tags: New York Mets, Marketing and Sponsorship

05/20/11
Marketplace Roundup

MARKETING DAILY's Karl Greenberg reported Honda "has a big marketing push on deck" for the Indianapolis 500 this year. The company is sponsoring the pre-race show on ESPN and ESPN.com, and it also "has a whole fleet of print, TV, and interactive ads during the coverage." Honda is "running banne ...

Tags: Marketing and Sponsorship

05/19/11
Maya Moore Signs Deal With Jordan Brand

Nike's Jordan Brand yesterday announced that it signed Maya Moore as its first female basketball endorser. The Minnesota Lynx selected the former UConn G as the No. 1 overall pick in last month's WNBA Draft ( Jordan Brand ). Moore said, "I had the opportunity to be part of team Jordan ...

Tags: Nike, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug