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FIFA Sponsors Likely To Resist Knee-Jerk Response To Indictments, But Reactions Loom

Published in SportsBusiness Daily on 05 / 27 / 15

While FIFA's biggest sponsors "probably will take a close look at their relationships" with the governing body after today's arrests and indictments , "they’re unlikely to take any immediate action," according to Aaron Ricadela of BLOOMBERG NEWS. London-based Futures Sports & Entertainmen...

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Tags: FIFA, FIFA World Cup, Marketing and Sponsorship, Soccer

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FC Dallas Signs AdvoCare As Jersey Sponsor

MLS FC Dallas introduced AdvoCare as its jersey sponsor at a press conference this morning. AdvoCare is a Texas-based health and wellness company that offers energy, weight-loss, nutrition and sports performance products. “Our ultimate goal was to find the perfect partner,” said FC Dalla ...

Tags: Marketing and Sponsorship, FC Dallas

Cardinals Announce Partnership With Hyundai

The NFL Cardinals yesterday announced a multiyear deal with Hyundai in which the automaker will become the presenting sponsor of the team's training camp. Hyundai's presence will include vehicle displays, signage and promotional and hospitality opportunities. The deal also includes the placement of ...

Tags: Marketing and Sponsorship, Arizona Cardinals

Olympic Marketing Notes

MARKETING magazine’s John Reynolds reports McDonald's unveiled details of its U.K. Olympic and Paralympic campaign, which will be called “We All Make The Games.” The campaign will “involve guerrilla film crews and a TV campaign that will celebrate the people and moments of th ...

Tags: Marketing and Sponsorship

Delta To Sponsor Chelsea FC

Delta Air Lines signed a deal to become EPL club Chelsea's official airline sponsor. Per the deal, Delta will receive LED exposure during homes games, a presence on the club's website and the Delta logo appearing on media backboards for interviews conducted at Stamford Bridge. Additionally, the airl ...

Tags: Delta Airlines, Marketing and Sponsorship, English Premier League

Sunderland Inks Non-Profit Sponsor

EPL club Sunderland signed Invest in Africa as its principal partner and shirt sponsor for the '12-13 season, marking the first time a non-profit organization has sponsored an EPL club. The Invest in Africa brand will be displayed on the team's kit for a minimum of two seasons. Invest in Africa prom ...

Tags: Marketing and Sponsorship

Browns Partner With Aramark

The Browns and Aramark yesterday announced a new partnership, branded Cleveland Browns Hospitality Group, to provide premium dining service at Cleveland Browns Stadium on game days and for non-game day special events. Local chefs Michael Symon and Rocco Whalen will open outposts of their restauran ...

Tags: Marketing and Sponsorship, Cleveland Browns, Aramark

Anthony Davis Trademarks Brow Phrases

Consensus No. 1 NBA Draft pick Anthony Davis “trademarked the phrases ‘Fear The Brow’ and ‘Raise The Brow’ earlier this month,” according to Darren Rovell of CNBC. Davis said, “I don’t want anyone to try to grow a unibrow because of me and then try to ...

Tags: Marketing and Sponsorship

NBA Draft Sponsors Finalize Activations

NBA corporate sponsors are finalizing activation programs for Thursday night's NBA Draft at Prudential Center in Newark, N.J. State Farm replaces Kia as the event's presenting sponsor this year, giving the insurance company inclusion in the draft logo, four 30-second ad units during ESPN's broadcast ...

Tags: Marketing and Sponsorship, NBA

Marketplace Roundup

Broncos QB Peyton Manning was in Greeneville, Tenn., on Sunday for the "shooting of a national television commercial for Buick” ( GREENEVILLESUN.com, 6/25 ). The AP noted in the commercial, Manning “comes upon a traffic jam, yells football signals into the GPS and the system responds b ...

Tags: Marketing and Sponsorship

Pepsi To Sponsor SB Halftime Show

Pepsi is "returning as the title sponsor of the Super Bowl halftime show for the next four years," according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. Sources last week said that terms "had been agreed to but that a deal was not complete." Driving the deal is Pepsi’s “ ...

Tags: Marketing and Sponsorship, PepsiCo, CBS

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