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Univ. Of Michigan Drops Adidas For Nike, Which Now Has Top Three Selling Colleges

Published in SportsBusiness Daily on 07 / 07 / 15

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV...

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Tags: Marketing and Sponsorship, Nike

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Dodge's Gilles On Exiting NASCAR

Dodge's decision to leave NASCAR following the '12 Sprint Cup season was based on finding “no NASCAR organization that could compete at the level that it wanted,” according to Bob Pockrass of SPORTING NEWS. Dodge President & CEO Ralph Gilles said, “We didn’t want this day ...

Tags: NASCAR, Marketing and Sponsorship

Columbia, Swire Ink Deal To Expand China Sales

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Tags: Marketing and Sponsorship

Wisconsin Unveils New Adidas Unifroms

The Univ. of Wisconsin yesterday revealed new adidas football uniforms that the Badgers “will wear Sept. 29 for their prime-time game at Nebraska,” according to Adam Mertz of the WISCONSIN STATE JOURNAL. The white uniform is a “mix of old-school and futuristic,” and features ...

Tags: Marketing and Sponsorship, Adidas

Sources: Dodge To Leave NASCAR

Dodge is "expected to announce its withdrawal from NASCAR competition following the 2012 season," according to sources cited by Marty Smith of ESPN.com. The automaker is "expected to hold a Tuesday press conference to make the announcement." Dodge "was faced with a rebuilding phase beginning in 2013 ...

Tags: NASCAR, Marketing and Sponsorship

Cross Insurance Partners With Kraft Group

Kraft Sports Group and Cross Insurance yesterday announced a sponsorship deal that makes Cross the official insurance broker of the Patriots, MLS Revolution and Gillette Stadium. The deal will include a visible presence at Patriot Place and Gillette Stadium throughout the '12 NFL and MLS seasons. Ma ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

Spongetech Racked Up $9.5M In Sports Ad Bills

Now-bankrupt company Spongetech racked up more than $9.5M in unpaid sponsor and advertising bills to nearly three dozen sports entities during the mid- to late-2000's, according to a SportsBusiness Journal/Daily analysis of court documents in the pending Madison Square Garden LP v. Spongetech Deliv ...

Tags: Madison Square Garden, New York Yankees, Marketing and Sponsorship

Marketplace Roundup

The Ravens and the Maryland Lottery are creating the “Ravens Cash Fantasy” scratch-off for the fourth consecutive year. The game offers more than $11M in instant cash prizes, a second-chance contest with a $1M prize and several experiential prizes, as well as a new “Fan of the Gam ...

Tags: Marketing and Sponsorship, Baltimore Ravens, NFL, EA Sports

Univ. Of Illinois Makes New Marketing Push

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Tags: Marketing and Sponsorship

CLC Extends Deal With Notre Dame

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Tags: Marketing and Sponsorship, Collegiate Licensing Co.

CBS Nearing Sellout Of Super Bowl

CBS President & CEO Les Moonves during the company’s Q2 earnings call Thursday said the broadcast net had already sold "80 percent of advertising" for Super Bowl XLVII, according to Anthony Crupi of ADWEEK. Moonves added the sales pace puts CBS "well ahead of where we were three years ago, ...

Tags: Marketing and Sponsorship, CBS

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