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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Speedo Undergoing Image Transformation In '15

Speedo in '15 is "focusing less on competitive swimming and more on everyday water sports" as part of "an image redo," according to Bruce Horovitz of USA TODAY. Speedo's online campaign, "Fueled by Water," was created by Calif.-based agency Hello Design and "features videos of 18 different water ent ...

Tags: Marketing and Sponsorship

Univ. Of Miami Formally Switches To Adidas

The Univ. of Miami "stands to receive more money, more gear and more marketing push" from the school's new 12-year deal with adidas than it received from Nike, according to Matt Porter of the PALM BEACH POST. The agreement, adidas' "longest ever contract" with a college, ends UM's "27-year marriage" ...

Tags: Marketing and Sponsorship, Adidas

UA, Curry Set To Unveil New Sneaker

Under Armour on Thursday officially unveiled the Curry One shoe, named for Warriors G Stephen Curry, marking one of its "first big plays in the signature basketball shoe game," according to E.J. Schultz of AD AGE. The shoe -- which "will sell for $120 and hit stores on Feb. 13 -- will make its on-co ...

Tags: Marketing and Sponsorship, Under Armour

Ads For CFP Title Game Costlier Than For BCS Version

ESPN "may already be the winner" of Monday's Oregon-Ohio State CFP National Championship game, as advertisers "are forking over" $800,000-1M for 30 seconds of airtime during the game, according to ad buyers cited by Vranica & Perlberg of the WALL STREET JOURNAL. That "is a roughly 20% to 30% jum ...

Tags: Marketing and Sponsorship, ESPN

Bloomingdale's Partners With NBA For All-Star Merch

Bloomingdale's is teaming up with the NBA for next month's All-Star weekend in N.Y. and "has installed 16 basketball-inspired pop-up shops at its stores around the country, offering retro-era jerseys, vintage graphic T-shirts and accessories," according to Jean Palmieri of WOMEN'S WEAR DAILY. Specia ...

Tags: Marketing and Sponsorship, NBA

Oakland Teen Claims A's Stole T-Shirt Design

An Oakland teenager is claiming the A's "stole the 'StOAKed' brand name he coined" in '12 for his line of shirts, beanies and hoodies, according to Maggie Sharpe of the SAN JOSE MERCURY NEWS. Ryan Frigo said that he "created the name and apparel to combat negative perceptions of his hometown and boo ...

Tags: Marketing and Sponsorship, Oakland Athletics, MLB

NBC 95% Sold Out Of Super Bowl Inventory

With less than four weeks before Super Bowl XLIX kicks off in Arizona, NBC Sports Group is saying that its game telecast is 95% sold out. The network is getting a record high $4.4-4.5M per 30-second spot for the game, despite an ad-sales market that NBC Sports’ top sales exec termed as "rough ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

Univ. Of Oregon Merch Flying Off Shelves

The Univ. of Oregon's march to the CFP National Championship game has resulted in a "wave of customers" for stores selling college-themed merchandise, and while UO played in the BCS title game in '11, "this year is different," according to Anna Marum of the Portland OREGONIAN. The Duck Store Dir of ...

Tags: Marketing and Sponsorship

Panini To Tackle College Trading-Card Market

Panini now has rights to legendary players in their college uniforms With the CFP National Championship just days away, Panini America is taking the wraps off a new venture aimed at the college tradi ...

Tags: Marketing and Sponsorship, Panini

HOFer-Elect Biggio Signs Memorabilia Deal

Baseball HOFer-elect Craig Biggio will now autograph "about 500 balls, photos, caps, batting helmets and jerseys for sale" as part of an exclusive arrangement with Houston-based Tristar Productions, according to David Barron of the HOUSTON CHRONICLE. Biggio's signature and items bearing his nam ...

Tags: Marketing and Sponsorship, MLB, Houston Astros

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