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Dustin Johnson Serving Suspension After Positive Cocaine Test

Published in SportsBusiness Daily on 08 / 01 / 14

Golfer  Dustin Johnson  is "serving a six-month suspension from the PGA Tour after testing positive for cocaine," according to a source. Johnson on Thursday announced that he was taking a leave of absence. Under the Tour's policies, it is not required to announce any disciplinary actions f...

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08/24/11
Brian Orakpo To Appear In Geico Ads

Redskins LB Brian Orakpo has signed a two-year sponsorship deal with Geico in which he will be featured in three national television spots this NFL season, the first one set to air tomorrow night on ESPN during the Redskins-Ravens game. The three spots, which were filmed in L.A. in May, feature Orak ...

Tags: Marketing and Sponsorship, Geico

08/24/11
Booster Juice Gets Clever With Bautista Ads

Edmonton-based Booster Juice this week "kicked off a $1.5 million ad campaign" featuring Blue Jays 3B Jose Bautista "that will eventually include TV commercials," according to Morgan Campbell of the TORONTO STAR. As part of the launch, Booster Juice has erected billboards throughout Canada that "coy ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

08/24/11
Oklahoma State, Nike Sign Six-Year Deal

Oklahoma State Univ.’s athletic programs “will receive $11.1 million worth of shoes and apparel” as a result of a new, six-year contract with Nike, according to Bill Haisten of the TULSA WORLD. The contract indicates that Nike “will provide to OSU shoes and apparel equaling $ ...

Tags: Marketing and Sponsorship, Nike

08/24/11
Idaho Potato Farmers Spend $2.5M For Naming Rights

The Idaho Potato Commission “will spend $2.49 million over six years" for the naming rights to the Famous Idaho Potato Bowl , according to the CAPITAL PRESS. The commission under the contract with the Humanitarian Bowl “will pay $375,000 for the naming rights for each of the 2011 ...

Tags: Marketing and Sponsorship, Football, Kraft Foods

08/24/11
College Marketing Notes

In Austin, Ricardo Gandara notes the Univ. of Texas during football games this season will offer "revamped first-aid stations and more medical personnel spread throughout" Darrell K. Royal-Texas Memorial Stadium due to a "lucrative six-year agreement that will make St. David's HealthCare the offici ...

Tags: Marketing and Sponsorship

08/24/11
Hope Solo Talks Of Sex Appeal For Female Athletes

U.S. women’s national soccer team G Hope Solo appeared on the “The Dan Patrick Show” Monday to promote her upcoming run in the Bank of America Chicago Marathon, but the conversation turned to female athletes using their sex appeal to capitalize on marketing opportunities. Host Dan ...

Tags: Marketing and Sponsorship, Soccer

08/24/11
PGA Tour Seeing Impressive Sponsorship Results

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Tags: Marketing and Sponsorship, PGA Tour, In The Studio

08/24/11
Marketplace Roundup

In N.Y., Andrew Adam Newman notes Lacoste sponsors professional athletes, including tennis player Andy Roddick, but “in a twist, the brand also recently began outfitting noncelebrities, including the wait staff, bus boys and valets at the Hamptons location” of Japanese restaurant Nobu in ...

Tags: Marketing and Sponsorship

08/23/11
College Football Ad Time Mostly Sold Out

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Tags: CBS, ESPN, NBC, Fox, Marketing and Sponsorship

08/23/11
Univ. Of Maryland Unveils New Football Unis

Univ. of Maryland football players "unveiled new uniforms Monday night that update the team's brand with more intricate designs and a lighter, sleeker look designed to appeal to recruits," according to Jeff Barker of the Baltimore SUN. The uniforms, designed by Under Armour in consultation with UM, ...

Tags: Marketing and Sponsorship, Under Armour

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