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Rolling Stones' Summer Tour Includes Shows At Football, MLB Venues

Published in SportsBusiness Daily on 03 / 31 / 15

The Rolling Stones this morning announced their summer tour dates. The 15 shows include stops at five NFL stadiums, five college football venues, two MLB ballparks and Indianapolis Motor Speedway. The “Zip Code Tour” begins May 24 at Petco Park. DATE ...

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Subway Signs RG3 As Latest Endorser

Subway has signed '11 Heisman Trophy winner Robert Griffin III to an endorsement deal in time for next week’s NFL Draft. Subway will activate with print ads in SI and USA Today. TV spots are also likely, but no shoot has been scheduled. The QSR next week will build an RGIII bust from its curre ...

Tags: Marketing and Sponsorship

F1 Sponsors Not Hosting Clients In Bahrain

Western companies are “opting not to entertain clients and partners" at this weekend's F1 Bahrain Grand Prix after calls for "sponsors to boycott the event because of political turmoil,” according to Bergin & Weir of REUTERS. A source said that Royal Dutch Shell, which sponsors the F ...

Tags: Marketing and Sponsorship, Formula One, Motorsports

Nike Introduces Twitter RSVP Policy

Nike has “introduced a system called Twitter RSVP to manage product launches and create a virtual customer line through the social media platform,” according to Allan Brettman of the Portland OREGONIAN. The policy would “appear to end the practice of standing in line for hours (or ...

Tags: Marketing and Sponsorship, Nike

NHL Sponsors Concerned About Violence

Some NHL sponsors are "quietly expressing concern to the league about the possibility of their own image being tarnished" by the mounting number of " violent attacks on star players ," according to Houpt & Ladurantaye of the GLOBE & MAIL. But even as "many Canadians wring their hands over th ...

Tags: Marketing and Sponsorship, NHL

Aviva Signs Four-Year Deal To Sponsor EPL club

EPL club Norwich City yesterday "announced an extended sponsorship deal with Aviva," and the four-year shirt deal "means the longest commercial partnership in the club's history," spanning eight years to '16, according to Donovan Blake of ITV.com. The club unveiled its "new home kit for next sea ...

Tags: Marketing and Sponsorship, English Premier League

Oly Marketers Look To Social Media

The London Games are 99 days away and advertisers “hope that social media will do much of the heavy lifting in raising brand profiles, by getting consumers to chat about promotions online,” according to Sarah McBride of REUTERS. Samsung recently launched its U.S. Olympic Genome Project, ...

Tags: Marketing and Sponsorship

Chips & Putts

In Chicago, Shia Kapos noted golfer Padraig Harrington collected $200,000 from a sponsorship auction to raise money for a foundation "set up to help care” for his wife’s injured cousin. Harrington wore the logos for Clune Construction Co., security company IdentityX and Ireland-based Bla ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Atlanta, Michael Carvell noted the Univ. of Missouri has purchased 16 billboards announcing the university’s move to its new conference that read, “Proud To Be SEC: Mizzou,” including eight billboards “that have been placed out of state.” There are “three ...

Tags: Marketing and Sponsorship

Marlins Sponsor Wants Signs Down During Controversy

A week after Marlins manager Ozzie Guillen's public apology for recent remarks regarding Fidel Castro, "there are hints that his remarks have done some damage," as Miami-based Medicare health plan Preferred Care Partners has notified the Marlins that it "wanted the company’s signage removed fr ...

Tags: Miami Marlins, Marketing and Sponsorship

Closing Ceremony Outfits Heavy On White

The Polo Ralph Lauren outfits that members of the U.S. Olympics team will wear during the London Games Closing Ceremony were unveiled this morning, and team members will be “decked out in all white,” according to the AP. Women will wear a “white blouse and a knee-length white skirt ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

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