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Tweet Pic Of The Weekend....

Published in SportsBusiness Daily on 09 / 21 / 14

Golfer Michelle Wie posted this shot and wrote, "Doin a little rearranging at the airport newstand this morning... @GolfDigest "

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10/14/11
Marketplace Roundup

In Detroit, Jaclyn Trop reports Tigers and Lions merchandise “continued to sell fast last week, as both teams posted big victories.” SportsOneSource reported that Tigers gear “leapt to third” among MLB teams “from fifth place a week earlier, claiming 6.67 percent of sal ...

Tags: Marketing and Sponsorship

10/13/11
Chevrolet To Title IndyCar's Detroit Race

Chevrolet has signed a multiyear deal "to become the primary sponsor” of the Izod IndyCar Detroit Belle Isle Grand Prix on June 3, 2012, according to Bill Shea of CRAINS DETROIT BUSINESS. The race was last run “without a presenting sponsor” in ’08. Race Chair and Penske ...

Tags: Marketing and Sponsorship, IndyCar, General Motors

10/13/11
New UNC Uniforms Receive Poor Reviews

The Univ. of North Carolina’s men's basketball uniforms “are getting an update," as the back of the jersey "will feature an aerographic design incorporating the Old Well, the outline of the state of North Carolina and a basketball," according to Robbi Pickeral of the Raleigh NEWS & O ...

Tags: Marketing and Sponsorship, Nike

10/13/11
Marketplace Roundup

In Milwaukee, Don Walker noted since Brewers RF Nyjer Morgan's series-winning hit against the D'Backs Friday in NLDS Game Five, his agent Larry Goldman has been “busy fielding calls for the team's unpredictable star.” Goldman said, "We've had calls from people wanting to do int ...

Tags: Marketing and Sponsorship

10/12/11
Dollar General Expected To Join JGR

Dollar General tomorrow is expected to announce it will "greatly increase its involvement in NASCAR, sponsoring both Sprint Cup and Nationwide series teams" next year for Joe Gibbs Racing, according to sources cited by Jim Utter of the CHARLOTTE OBSERVER. The company will be the "primary sponso ...

Tags: Marketing and Sponsorship

10/12/11
White Launching Skateboard Supply Company

Gold medal-winning snowboarder Shaun White is “expanding his empire by launching the Shaun White Supply Co., which will sell skateboards, BMX bikes, helmets and pads, ramps and grind rails in sporting goods stores across the country and online,” according to Bernie Wilson of the AP. The ...

Tags: Marketing and Sponsorship

10/12/11
Nike Plans To Continue Investing In China

Nike Brand President Charlie Denson yesterday said that the company “will continue to invest heavily in the world's most populous country, as the world's top sportswear maker plans to double sales in China by 2015,” according to XINHUA. Denson said, "We certainly will continue to invest ...

Tags: Marketing and Sponsorship, Li Ning

10/12/11
Tebow Poised To Make Star Turn

The Broncos yesterday announced QB Tim Tebow will start their next game against the Dolphins on Oct. 23, and the NFL needs Tebow "to succeed," as what the league "lacks right now is star power," according to GRANTLAND.com's Jay Caspian Kang, who wrote under the header, "Why The NFL Needs Tim Tebow.& ...

Tags: NFL, Marketing and Sponsorship

10/12/11
Endorsement Deals Up For Verlander, Stafford

The agents for Tigers P Justin Verlander and Lions QB Matthew Stafford said that prospective endorsement deals and corporate requests for their clients “are at an all-time high," as both players are enjoying a successful year on the playing field, according to Bill Shea of CRAIN’S DETROI ...

Tags: Marketing and Sponsorship, Detroit Lions, Detroit Tigers

10/12/11
Marketplace Roundup

USA TODAY’s Hiestand & McCarthy write NBA players’ endorsement opportunities appear “established” despite the ongoing lockout, and veteran players “are stable.” Younger players “are taking most of the hit from consumers.” Marketing Evaluations Exec ...

Tags: Marketing and Sponsorship

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