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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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Rose Re-ups With Adidas For More Than $200M

Bulls G Derrick Rose has “secured one of the richest shoe endorsement deals in history, a package that could pay him more than $200 million across the remainder of his career,” according to a source cited by Adrian Wojnarowski of YAHOO SPORTS. Rose signed a 13-year deal Friday “to ...

Tags: Marketing and Sponsorship, Adidas

Santorum Sponsoring Daytona 500 Entry

Republican presidential candidate Rick Santorum is sponsoring the No. 26 Front Row Motorsports Ford driven by Tony Raines during tonight's Daytona 500, a day before the "pivotal primary election in Michigan," according to Nate Ryan of USA TODAY. Santorum's "Made in the USA" slogan "will adorn the ho ...

Tags: Marketing and Sponsorship, NASCAR

Teams Capitalizing On Daytona 500 With Renewal Talks

Several NASCAR teams this past weekend “jump-started renewal talks with major primary sponsors,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Hendrick Motorsports, Earnhardt Ganassi Racing, Stewart-Haas Racing, Michael Waltrip Racing and Richard Petty Motorsports are "among the t ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Fox To Air Full Daytona 500 Ad Lineup

Fox tonight during its coverage of the Daytona 500 will air the full lineup of advertisements that were scheduled to run during yesterday's coverage prior to the race being postponed due to rain. If the final rating falls short of Fox' guarantee to media buyers due to the Monday start, then it will ...

Tags: Marketing and Sponsorship, Fox, NASCAR

Lin Debuts New Nike Shoe During Rising Stars Game

Nike created the Nike Zoom Hyperfuse Low iD basketball shoe, which Knicks G Jeremy Lin wore Friday night when he played in the BBVA Rising Stars Challenge during NBA All-Star Weekend, according to Allan Brettman of the Portland OREGONIAN. The $130 shoe “won't be available at off-the-shelf ...

Tags: Marketing and Sponsorship, New York Knicks

Marketing Execs Weigh In On Ryan Braun

Brewers LF Ryan Braun's press conference Friday in which he explained his successful appeal of a positive drug test “should be viewed as a new start to the rest of his career” from a maarketing standpoint, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. GMR Marketing Seni ...

Tags: Marketing and Sponsorship, Milwaukee Brewers

IMG Developing Marketing Plan For Cruz

The marketing of Giants WR Victor Cruz "is in full throttle," as increasing his national profile has been a "months-long process that shifted into overdrive once the 25-year-old added 'Super Bowl winner' to his resume," according to a front-page piece by Levin & Stapleton of the Bergen RECORD. C ...

Tags: Marketing and Sponsorship

Marketers In Wait-And-See Mode For Lin

Retailers caught unprepared for Knicks G Jeremy Lin’s “sudden ascent have hustled to get Lin-branded merchandise on their shelves,” but the big money for Lin “isn't in shirts and caps; it's in his image and his staying power -- and what he and major sponsors can do with that, ...

Tags: Marketing and Sponsorship, New York Knicks

Nike Execs Taken By Surprise With Linsanity

Nike President & CEO Mark Parker yesterday indicated that even Nike execs were "taken by surprise when an international media spotlight descended" on Knicks G Jeremy Lin seemingly overnight, according to Allan Brettman of the Portland OREGONIAN. Lin signed with Nike while with the Warriors prior ...

Tags: Marketing and Sponsorship, New York Knicks, Nike

Trevor Bayne Still Searching For Sponsors

Despite winning last year's Daytona 500, Trevor Bayne “does not have a fulltime job in either the Sprint Cup or Nationwide series” this season due to sponsorship issues, according to Randy Covitz of the K.C. STAR. Bayne’s schedule “calls for only 13 Cup races for the Wood Bro ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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