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"We won the championship. We're drinking champagne, but we have 14 guys grinding it out at a ballpark trying to watch it on their cell phones. They are the ones missing birthdays and their son's first Little League game" – Nationals President of Baseball Operations & GM Mike Rizzo , ...

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10/25/11
Shaq-a-Claus Helps Toys "R" Us Holiday Campaign

TNT's Shaquille O'Neal this year is "continuing in his role as 'Shaq-a-Claus' for the Toys 'R' Us annual holiday campaign for the Marine Toys for Tots Foundation," according to Jane Levere of the N.Y. TIMES. It marks the third time O'Neal and Toys "R" Us have worked together. This year’s effor ...

Tags: Toys R Us, Marketing and Sponsorship

10/25/11
Soccer Stars Take Different Marketing Approaches

The paths U.S. women's national soccer team G Hope Solo and F Abby Wambach have taken in the "lucrative but arduous business of profiting from their athletic toil are markedly different," according to Brant James of ESPNW.com. Solo has "leveraged her instant fame from multitudes of television appear ...

Tags: Marketing and Sponsorship

10/25/11
Marketplace Roundup

Watch The Clip CBSSPORTS.com's Ben Golliver reported Jordan Brand last night debuted a two-minute TV ad that paints the locked out NBA players "in a better light than a ...

Tags: Marketing and Sponsorship

10/24/11
Fowler, McIlroy Join Tiger On Game Cover

EA Sports today announced that golfers Rickie Fowler and Rory McIlroy have been selected by fans to join Tiger Woods on the cover of “Tiger Woods PGA Tour 13” in the North American and European markets, respectively. Over 250,000 fans cast votes from more than 35 countries from Oct. 3-23 ...

Tags: Marketing and Sponsorship, EA Sports

10/24/11
Tebow Should See Marketability Keep Growing

The Marketing Arm's Celebrity DBI test “asks respondents across demographic groups to rate celebrities in eight categories,” and results showed the Awareness category is where Broncos QB Tim Tebow "ranked the lowest,” according to Ethan Skolnick of the PALM BEACH POST. Tebow m ...

Tags: Marketing and Sponsorship, Denver Broncos

10/24/11
Rally Squirrel Continues To Be Big Seller

MLB and the Cardinals sold more than 11,000 units of "Rally Squirrel" merchandise at Busch Stadium during Game Two of the World Series Thursday, league officials said. Given the game's attendance of 47,288, that means nearly one in four people in the ballpark purchased a piece of the popular th ...

Tags: Marketing and Sponsorship

10/24/11
Marketplace Roundup

THE BIG LEAD’s Barry Janoff reported Chrysler UK has “signed a deal that makes it the NFL’s official car sponsor in the U.K.” Financial terms of the deal were not disclosed. GM is the official auto marketing partner of the NFL in the U.S. The Chrysler deal “follows on ...

Tags: Marketing and Sponsorship

10/21/11
Hyundai To Cater Super Bowl Ads To Game

Hyundai has “made a name for itself in recent years by aggressively marketing while the recession forced some U.S. rivals to the sidelines," and the car company "believes it has an opportunity to do something different: Make Super Bowl ads that are really tailored for the Super Bowl,” ac ...

Tags: Marketing and Sponsorship

10/21/11
LSU To Wear Nike Pro Combat Unis Saturday

LSU will "roll out its Nike Pro Combat uniforms for the first and only time this season" for its game Saturday against Auburn, according to Scott Rabalais of the Baton Rouge ADVOCATE. LSU Equipment Manager Greg Stringfellow said that Nike’s designers "tried to incorporate a classic look from L ...

Tags: Marketing and Sponsorship, Nike, Adidas

10/21/11
ManU Bringing Top Global Sponsors

EPL club Manchester United officials have "made the club among the most valuable brands in sports," and the club’s visibility has "allowed it to assemble a roster of more than 30 global corporate partners," according to Tariq Panja of BLOOMBERG NEWS. ManU's sponsors range from Aon and Nike to ...

Tags: Marketing and Sponsorship, English Premier League

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