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Published in SportsBusiness Daily on 07 / 28 / 14

Media reporter  Joe Flint : "Very excited to be re-joining the WSJ on the media beat and very grateful to the LA Times for five great years." Cleveland Plain Dealer's Mary Kay Cabot : "For Johny Manziel's final team period today, the Beastie Boys' 'Fight for your right to party' blared...

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IMG College Acquires Cushion Seats Inc.

IMG College has acquired Cushion Seats Inc., a Kansas-based company that leases seat cushions to college football fans on game day. With the acquisition, IMG College picks up Cushion Seats’ contracts with about more than 40 major universities, including Ohio State, Tennessee, Iowa and Wisconsi ...

Tags: IMG, Football, Marketing and Sponsorship

Marketplace Roundup

In Columbus, Rob Oller reports the Blue Jackets, MLS Columbus Crew and Triple-A Int'l League Columbus Clippers have come together to “increase their exposure” by working with the Greater Columbus Sports Commission and city leaders to “install electronic billboards around the area ...

Tags: Marketing and Sponsorship

Boost Mobile WNBA's First Marquee Partner

The WNBA and Boost Mobile today announced a multiyear marketing partnership making the wireless phone provider the WNBA's first leaguewide marquee partner. As part of the deal, the Boost Mobile logo will appear on the front of game jerseys for 10 of the WNBA's 12 teams; the Mercury and Silver ...

Tags: WNBA, Marketing and Sponsorship

DHL To Sponsor ManU Training Jersey

EPL club Manchester United will have its training jersey sponsored by DHL in deal worth $16.5M (all figures U.S.) per season, reportedly the "first time a club has secured a second sponsor just for its training kit," according to Daniel Farey-Jones of MARKETING magazine. The club's ga ...

Tags: Marketing and Sponsorship, English Premier League, Manchester United, Soccer

Bruins Tab Arnold Worldwide As Agency Of Record

The Bruins have selected Arnold Worldwide, Boston, as their agency of record. The company for the '11-12 season will launch an integrated marketing campaign that includes digital, TV, print and out of home components. Arnold is also the agency of record for New Balance and Titleist ( Arnol ...

Tags: Boston Bruins, Marketing and Sponsorship

Panasonic Sponsoring U.S. Open 3D Coverage

Panasonic has signed a deal with CBS Sports and the USTA to sponsor 3D broadcasts of the upcoming U.S. Open Tennis Championships for the second consecutive year. CBS will expand its 3D coverage of the tournament to weekend matches from Arthur Ashe Stadium as well as select matches from the tournamen ...

Tags: Marketing and Sponsorship, Panasonic

GMR’s Boykin On NASCAR, Networking Advice

In the third and final part of our interview with GMR Marketing Exec VP/Sports Marketing Mike Boykin, he talks about the state of NASCAR, stories he is watching in sports and his advice to young people looking to work in sports business. On NASCAR, he said clients are asking about getting involved i ...

Tags: Marketing and Sponsorship, In The Studio

Marketplace Roundup

In Portland, Mike Tokito notes Safeway's deal to title sponsor the annual LPGA event in Oregon ended yesterday with the tournament's conclusion, and the future of the Safeway Classic will be "decided soon." Tournament Golf Foundation President Tom Maletis, whose non-profit organization runs the ...

Tags: Marketing and Sponsorship

Under Armour Seeks Ad Firm For Hoops Marketing

Under Armour is “planning to bring aboard a new creative agency to help it make a major splash with its basketball footwear business over the next 18 months,” according to Rupal Parekh of AD AGE. Under Armour Senior VP/Brand Steve Battista said that four firms -- Goodby S ...

Tags: Marketing and Sponsorship, Basketball, Under Armour

Shark Shootout Inks Title Sponsorship Deal

Franklin Templeton Investments “has a two-year agreement as title sponsor” of the Shark Shootout, which puts the tourney “in line with the remainder of the PGA Tour's television contract,” according to Greg Hardwig of the NAPLES NEWS. Franklin Templeton was the title sp ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

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