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Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

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Tags: Marketing and Sponsorship, New Balance

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