Featured Story

Hornets Sign Multiyear Deal With FanDuel Estimated To Be In Mid-Six Figures

Published in SportsBusiness Daily on 07 / 28 / 15

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure...

Read More

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

More Stories

UGG Launches New Tom Brady Ad

Patriots QB Tom Brady is appearing in a new ad campaign for footwear and fashion company UGG Australia, which is "trying to build on the success of its women’s line and expand into the men’s footwear market," according to Dan Adams of the BOSTON GLOBE. The company is "famous for its ...

Tags: Marketing and Sponsorship

PepsiCo Kicks Off New NFL Ad Campaign

To kick off the first season of its new 10-year sponsorship deal with the NFL, PepsiCo "will be deploying more NFL displays than ever before and highlighting blue can Pepsi,” according to Natalie Zmuda of AD AGE. One “key difference with the new deal is the expansion to include five of t ...

Tags: Marketing and Sponsorship, PepsiCo, NFL

New Ad Campaign Promotes Bud Light's NFL Deal

Bud Light is relying on fan-centric marketing to support the second year of its NFL leaguewide sponsorship. In addition to the massive fantasy football promotion announced last month that will be carried on nearly 1 billion bottles and cans of America’s top selling beer brand, A-B has new ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

Kenseth Signs With JGR; Logano To Penske

Joe Gibbs Racing yesterday formally announced that Matt Kenseth has signed with the team to drive the No. 20 Sprint Cup Series Toyota with sponsorship from Dollar General and The Home Depot starting in '13. The car's current driver, Joey Logano, yesterday announced he has signed a multiyear dea ...

Tags: Marketing and Sponsorship, NASCAR

Under Armour Campaign Targets Women

Under Armour is “setting its sights squarely on the women’s market” as the company yesterday unveiled its “first multimedia marketing campaign targeting women, with the tag line ‘No Matter What, Sweat Every Day,’ according to Jean Palmieri of WOMEN'S WEAR DAIL ...

Tags: Marketing and Sponsorship, Under Armour

Mohegan Sun Drops PSU Football Sponsorship

Connecticut-based casino Mohegan Sun has "cut ties" with the Penn State football program, as its Mohegan Sun at Pocono Downs will "no longer advertise" inside PSU's Beaver Stadium, according to Christopher Heine of ADWEEK. The announcement came prior to PSU's season-opening game Saturday ...

Tags: Marketing and Sponsorship

Phelps Signs Multiyear Deal With Sol Republic

Michael Phelps has signed a multiyear endorsement deal with the headphone company Sol Republic. Phelps wore Sol Republic headphones on the pool deck before swimming at the U.S. Olympic Trials and the London Games. Financial terms of the agreement were not available. Sol Republic plans to release a P ...

Tags: Marketing and Sponsorship

USTA Selling Certified Match-Used Balls

Fans at the U.S. Open this year for the first time can “buy tennis balls used in specific matches that have been authenticated and sealed for their protection,” according to Ken Belson of the N.Y. TIMES. Fans at both the Open and Wimbledon have “been able to buy tennis balls u ...

Tags: Marketing and Sponsorship, Tennis

ACC Debuting New Brand Campaign

The ACC Friday will unveil a brand campaign during North Carolina State’s season-opener against Tennessee on ESPNU. Two 30-second spots called “Where Leaders are Born” will run during ACC football broadcasts on ESPN’s platforms, as well as the syndicated games on Raycom ...

Tags: Marketing and Sponsorship

ESPN, Nissan Bring Back Heisman House

ESPN and Nissan are bringing back their Heisman House campaign for the '12 college football season, and "spots will air shortly before" ABC's "Saturday Night Football" each week, according to Anthony Crupi of ADWEEK. Six spots have been created, including one showing that Redskins QB Robert Grif ...

Tags: Marketing and Sponsorship, Nissan, ESPN

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug