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Eagles' Underdog Masks Go Viral, Sell Out On Amazon After Team's Playoff Upset Victory

Published in SportsBusiness Daily on 01 / 16 / 18

Eagles OL Lane Johnson and DE Chris Long following Saturday's NFC Divisional Playoff win over the Falcons "both walked off the field wearing dog masks as a nod to the team’s status as the first No.1 seed to be an underdog in its first postseason game," and many fans are "apparently picking up ...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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UA Announces Apparel Deal With Ali

Under Armour yesterday announced a deal with Muhammad Ali -- "more than 30 years after the former heavyweight champion's last fight" -- for a "capsule collection of lifestyle apparel" for men, women and youth, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. The initial line of produ ...

Tags: Marketing and Sponsorship, Under Armour, Boxing

Under Armour Sues For Trademark Infringement

Under Armour is suing Ass Armor LLC, a company that "claims to sell the most innovative and aggressive butt protection on the market for snowboarders," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The lawsuit, filed in U.S. District Court in Maryland, accuses Ass Armour of "trademark ...

Tags: Marketing and Sponsorship, Under Armour

Turner Bullish On NCAA Tourney Ad Sales

Turner Sports Ad Sales Senior VP/Sponsorship Integration & Business Development Will Funk, who "runs the point" on all of Turner's NCAA Tournament digital and social extensions, "predicts a record-breaking year for revenue," according to Christopher Heine of ADWEEK. Funk said that online invento ...

Tags: Marketing and Sponsorship, Turner Sports, NCAA

Toy State Adds Races Ahead Of Holiday Season

Toy State has added another four races to its NASCAR Sprint Cup Series sponsorship deal with Tommy Baldwin Racing for the No. 7 Chevy driven by Alex Bowman. The toy maker originally signed on for five races earlier this month. Toy State will formally announce the deal next week. The four additi ...

Tags: Motorsports, NASCAR, Marketing and Sponsorship

Porsche To Sponsor Jeter's Players' Tribune

The Player's Tribune, which "has been ad-free for its first four months," is now "bringing on its first big sponsor" in German automaker Porsche, according to Michael McCarthy of ADWEEK. Former MLBer Derek Jeter's site is beginning its "move beyond its start-up phase and eyes everything from brand i ...

Tags: Marketing and Sponsorship

Investor Slams Tempur Sealy's USSA Sponsorship

Learn more about Tempur-Pedic H Partners Management LLC, which owns the biggest stake in Tempur Sealy mattress company, yesterday released a letter "blasting management," and among its "varied arguments about what’s gone wrong at the company" is its long-running sponsorship of ...

Tags: Marketing and Sponsorship

Dodgers, Angels Unveil Joint-Promotion

Angels CF Mike Trout and Dodgers P Clayton Kershaw are featured in a new billboard campaign as part of a "joint promotion" between the two teams, according to Bill Shaikin of the L.A. TIMES. The first of two billboards featuring the reigning NL and AL MVPs was unveiled yesterday, with the text, "Is ...

Tags: Marketing and Sponsorship, MLB, Los Angeles Dodgers, Los Angeles Angels

Coveroo Lets Fans Design Licensed Products

Coveroo this week is "releasing an online platform called CrowdX," which "lets fans create products using official logos, yet with built-in restrictions that keep them from copyright infringement," according to Benny Evangelista of the S.F. CHRONICLE. The S.F.-based company, which sells custom cellp ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Greensboro, Powell Latimer reported Duke alum and North Carolina grad student Aaron Kirschenfeld "came up with an idea for a T-shirt" to honor late UNC basketball coach Dean Smith from a Duke perspective. Kirschenfeld "put the name 'Dean' in a traditional Duke block lettering on a Duke blue shirt ...

Tags: Marketing and Sponsorship

Subway Stays With Edwards As He Moves To JGR

Subway officially has followed NASCAR Sprint Cup Series driver Carl Edwards from Roush Fenway Racing to Joe Gibbs Racing, as the QSR is "scheduled to be primary sponsor of his No. 19 Toyota Camry four times" this season, according to Adam Stern of SPORTSBUSINESS JOURNAL. Subway had been with Edwards ...

Tags: Marketing and Sponsorship, Subway

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