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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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05/18/11
Marketplace Roundup

Farmers Insurance Group announced it will serve as the title sponsor of the Olympus U.S. Open Series and ATP World Tour tournament in L.A. for the second straight year. The ’11 Farmers Classic presented by Mercedes-Benz will be held July 25-31 at the L.A. Tennis Center at UCLA ( Farmers ) ...

Tags: Marketing and Sponsorship

05/17/11
Coca-Cola Names Olympic Athletes For Promo

Coca-Cola has signed eight athletes to be the face of its Olympic marketing around the ‘12 London Games. The signings represent an expansion of Coca-Cola's traditional "six pack" marketing program and include a number of firsts for the company, which signed its first diver and first female box ...

Tags: Marketing and Sponsorship, Coca-Cola

05/17/11
FedEx Extends Deal With St. Jude Classic

FedEx today announced that it extended its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been the ti ...

Tags: Marketing and Sponsorship, PGA Tour, Nationwide Insurance, FedEx

05/17/11
CMS Uses Busch-Harvick Feud In Ads

Charlotte Motor Speedway’s marketing department “wasted no time in trying to capitalize on the feud between Kyle Busch and Kevin Harvick, celebrating the drivers' spat in an advertisement” for Saturday's All-Star Race, according Jenna Fryer of the AP. The digital ad “went vir ...

Tags: Marketing and Sponsorship, NASCAR

05/17/11
Turner Promotes Upcoming Sprint Cup Races

In an effort to drive tune-in for its six NASCAR Sprint Cup Series broadcasts, Turner has launched a multiplatform marketing initiative that features a tailgating hauler that fans will be able to help design and win through a sweepstakes competition. "The Ultimate Tailgating Vehicle," as Turner is c ...

Tags: Marketing and Sponsorship, NASCAR, TBS/TNT

05/17/11
Dick's To Title Pitt. Marathon Through '21

Dick's Sporting Goods and Pittsburgh Marathon officials announced last Friday that they "have agreed to a 10-year sponsorship deal that will keep the two names linked until 2021," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The Pittsburgh-based sports retailer "has been the ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

05/16/11
Disney TOP Deal Could Be Part Of ESPN Bid

In an attempt to "sweeten its Olympic bid next month, ESPN is tossing around the idea of supplementing its TV rights offer with a marketing deal from its parent company," according to Ourand & Mickle of SPORTSBUSINESS JOURNAL. A deal "being considered would make Disney a member of The Olympic P ...

Tags: ESPN, IOC, Marketing and Sponsorship

05/16/11
Northern Trust Extends PGA Tour Sponsorship

The PGA Tour and Northern Trust on Friday announced a four-year extension for the Northern Trust Open at Riviera Country Club in L.A. through '16. The Chicago-based bank's original five-year title sponsorship agreement expires after the '12 tournament ( THE DAILY ). CRAIN'S CHICAGO's Steve Daniels n ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

05/16/11
Newton Set To Become A Marketing Star

The Panthers took QB Cam Newton with the No. 1 pick in the NFL Draft, and he instantly became the city of Charlotte's “first nationally marketable star in a team sport since the early '90s,” according to Joseph Person of the CHARLOTTE OBSERVER. Newton left the Univ. of Florida &ldqu ...

Tags: Marketing and Sponsorship, Carolina Panthers, Football

05/16/11
NBA Campaign Seeks To Curb Anti-Gay Language

Watch the GLSEN spot The NBA has teamed with the Gay, Lesbian & Straight Education Network and the Ad Council to launch a series of P ...

Tags: Marketing and Sponsorship, NBA, Basketball

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