Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

Swan Racing Sells Rights To Two Sprint Cup Cars

NASCAR Sprint Cup Series team Swan Racing "has sold off the assets" of its two cars, leaving driver Parker Kligerman "without a ride" for this weekend's Toyota Owners 400 at Richmond Int'l Raceway, according to Bob Pockrass of SPORTING NEWS. As part of the deal, Swan Minority Owner Anthony Marlowe " ...

Tags: Marketing and Sponsorship, NASCAR

Kobe, Luck In New Panini WC Sticker Campaign

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Cent ...

Tags: Marketing and Sponsorship, Panini

Subway Breaks Into EPL With Liverpool Deal

EPL club Liverpool FC today announced a multiyear deal with Subway that will see the sandwich chain break into the league. To begin the deal, Subway has sent its range of law-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETING WEEK's Lara O'Reilly notes Subw ...

Tags: Liverpool, Marketing and Sponsorship, Subway

Safety-Kleen Re-Ups As NASCAR Sponsor

See the Listing for Safety-Kleen Safety-Kleen has renewed its sponsorship with NASCAR. The oil collecting and re-refining company will continue to be the sport’s official environmental services supplier, a position it has held since '04. Financial terms of the multiyear agree ...

Tags: Marketing and Sponsorship, NASCAR

Parr Looks To Crowdfunding For Sponsorhip

Golfer Andrew Parr, who is "considering options on the Web.com Tour, PGA Tour Canada and the European Tour," has turned to crowdfunding in an effort to get sponsorship, according to Scott Stinson of the NATIONAL POST. Parr's fundraising campaign, which has so far "generated almost" C$42,000 and ends ...

Tags: Marketing and Sponsorship, PGA Tour

Keflezighi's Marathon Win Could Boost Skechers

Skechers "doesn’t have much of a presence" in the $7B performance running shoe market, but it might get a boost after Meb Keflezighi won yesterday's Boston Marathon while wearing the company's shoes, according to Sara Germano of the WALL STREET JOURNAL. Skechers is currently "on the upswing," ...

Tags: Skechers, Marketing and Sponsorship, Boston Marathon

Chick-Fil-A Extends Bowl Title Sponsorship

Chick-fil-A has reached a “new six-year agreement as title sponsor of Atlanta’s college football bowl game,” which is again being branded as the Chick-fil-A Peach Bowl , according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. The QSR “substantially increased its financ ...

Tags: Marketing and Sponsorship, Chick fil A

Danica Signs Deal With Can-Am

NASCAR driver Danica Patrick has "signed on with the three-wheeled Can-Am Spyder motorcycle, and debuts this week in a tongue-in-cheek online campaign that features her as the go-to gal whom celebrities call when seeking instant-escape from paparazzi," according to Bruce Horovitz of USA TODAY. Patri ...

Tags: Marketing and Sponsorship

Arkansas Unveils New Secondary Logo

The Univ. of Arkansas, "one of three schools -- along with Florida State and Illinois -- selected to participate" in Nike’s Graphic Identity Group this year, last night "unveiled its latest look -- one complete with a new secondary Razorback logo," according to Robbie Neiswanger of the ARK ...

Tags: Marketing and Sponsorship, Nike, SEC

Marketplace Roundup

Mizuno USA announced a one-year partnership as the official glove for Yankees P Masahiro Tanaka. Japan-based Mizuno has been the official glove of Tanaka since '11 ( Mizuno )....The Rays signed a three-year sponsorship agreement with Florida-based Vology to be the team's preferred IT solutions provi ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug