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Published in SportsBusiness Daily on 03 / 01 / 15

#MLSAtlanta President & @SpursOfficial former director @DarrenEalesATL joins @ATLSpurs for the Capital One Cup #COYS ! pic.twitter.com/oHfmGmCP3b — MLS Atlanta (@MLSAtlanta2017) March 1, 2015

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Kegasus Back For Round Two Of Preakness

The Maryland Jockey Club announced yesterday that Kegasus, “the tweeting centaur, would return as the official mascot of the Preakness Infield,” according to Erik Maza of the Baltimore SUN. The mascot will be “making his grand appearance March 30 at Pimlico Race Track and later at ...

Tags: Marketing and Sponsorship, Horse Racing

NFL Will Open Pop-Up Store In N.Y. For April

The NFL from April 2-30 will open a pop-up store in N.Y. to mark the launch of its new apparel partnerships, with Nike and New Era, and the '12 NFL Draft. The 10,000-square-foot NFL Shop At Draft will sell merchandise from NFL licensees including Nike, New Era, Under Armour, GIII, VF and Wilson. NFL ...

Tags: NFL, Marketing and Sponsorship

Father/Son Challenge Returns With New Sponsor

The PGA Tour announced yesterday that PNC Bank will title sponsor the Father/Son Challenge, which returns this fall after a three-year hiatus. As part of the multiyear agreement, Arnold Palmer will serve as PNC Father/Son Challenge ambassador ( PGA Tour ). In Jacksonville, Garry Smits noted Palmer, ...

Tags: Marketing and Sponsorship, Golf, PNC Bank, PGA Tour

Under Armour Kicks Up Marketing In Latin America

Latin America is “quickly turning into one of the hottest sports markets” and that is why Under Armour “is looking to increase its presence in that market by signing Latin American athletes and outfitting professional teams in the region,” according to Jack Lambert of the BAL ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

In Cincinnati, Dan Monk reports Procter & Gamble will "launch Olympic-themed packaging for about 600 products in the U.S. this spring, including a moisturizing shampoo in which the Pantene brand will play up its sponsorship" of U.S. Gold Medal-winning swimmer Natalie Coughlin. Pantene Brand ...

Tags: Marketing and Sponsorship

NFL Owners Could Vote Soon On Casino Ads

NFL owners could vote as "early as this week on allowing casinos to advertise in NFL stadiums, team publications and on club radio broadcasts," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The vote is a move the league has "long resisted out of fear of being seen as close t ...

Tags: NFL, Marketing and Sponsorship

Li-Ning's Chicago Office Launches Website

Chinese shoe and sporting goods company Li-Ning last week made official "what was becoming apparent as early as January last year: Chicago rules its U.S operations, not Portland," according to Allan Brettman of the Portland OREGONIAN. Digital Li-Ning GM Ray Grady Friday said that the company "q ...

Tags: Marketing and Sponsorship, Li Ning

Tebow's Marketability In N.Y. Examined

Jets QB Tim Tebow will be formally introduced to the media this afternoon, and while Zimmerman Advertising Exec VP & Managing Dir Scott Becher noted Tebow has a “tremendous upside” from a marketability standpoint, and if he has “just a little bit of on-field success, ...

Tags: Marketing and Sponsorship

Topps Cards To Feature QBs With New Teams

Bowman Football, a branch of Topps, will "soon launch a line of trading cards featuring" QB Tim Tebow in a Jets jersey and QB Peyton Manning donning a Broncos uniform, according to the AP. The packs of cards "will hit store shelves in May." The images have been "retouched to reflect the changes" for ...

Tags: Marketing and Sponsorship, NFL, Topps Co., Denver Broncos, New York Jets

TaylorMade, Adams Golf Deal Part Of Consolidation

TaylorMade-adidas' purchase of Adams Golf marks "yet another chapter in the disappearance of independent golf companies as Adams becomes the latest of nearly a dozen brands in the past 15 years to relinquish sovereign ownership," according to Gene Yasuda of GOLFWEEK. But consolidation "hardly ...

Tags: Marketing and Sponsorship, TaylorMade Golf

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