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TD Ameritrade Not Returning As USOC Sponsor, Opening Up Online Brokerage Slot

Published in SportsBusiness Daily on 01 / 18 / 17

TD Ameritrade will not return as a U.S. Olympic team sponsor, opening the online brokerage, personal investing and wealth management categories for Team USA. Omaha-based TD Ameritrade became the USOC’s first official online brokerage in '11, part of a joint sponsorship-media deal worked out wi...

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Tags: Marketing and Sponsorship, USOC

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Nike Dominates NCAA Tourney Representation

Nike and its affiliated brands sponsor 45 of the 68 teams in the NCAA men’s basketball tournament, down from 52 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 44 schools that wear Nike shoes, while one team wears Jo ...

Tags: Marketing and Sponsorship, Nike, Adidas, Russell Athletic, Under Armour

Lynx To Sign Jersey Deal With Mayo Clinic

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Tags: Marketing and Sponsorship, Minnesota Lynx, WNBA, Mayo Clinic

Blackhawks Expanding Team Store

The Blackhawks "are expanding their store in the art deco office tower at Michigan Avenue and Wacker Drive," according to Micah Maidenberg of CRAIN'S CHICAGO BUSINESS. Wirtz Realty Senior VP Don Vitek said that the team is moving the store "from the southern end of the building ... closer to Wacker ...

Tags: Chicago Blackhawks, Marketing and Sponsorship, NHL

Marketplace Roundup

In Indianapolis, Anthony Schoettle reported there is "virtually no opt-out clause" in Verizon's new 10-year title sponsorship deal of the IndyCar Series , though there is "an option for a five-year extension." Verizon as part of the deal is "promising to run promotions in its -- and other -- retail ...

Tags: Marketing and Sponsorship

Verizon Makes IndyCar Sponsorship Official

See the Free Listing for Verizon IndyCar on Friday formally announced that Verizon has signed on to become the new title sponsor of the IndyCar Series. The telecommunications company will continue to sponsor the award given to the pole winner at each race. The '14 Verizon IndyCar S ...

Tags: Marketing and Sponsorship, IndyCar, Verizon

UA Looks To Curry To Grow Basketball Biz

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Tags: NBA, Under Armour, Marketing and Sponsorship

Auburn's Under Armour Ties Questioned

Auburn F Allen Payne on Thursday wrote on his Twitter account the men's basketball team "will struggle as long as we are under Under Armour," according to Colin McGowan of SPORTS ON EARTH. McGowan writes, "I’m pretty sure he means Auburn’s association with Under Armour sinks it by making ...

Tags: Marketing and Sponsorship, Under Armour

Many Brands Breaking Ads During March Madness

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Tags: NCAA, Marketing and Sponsorship

Rickie Fowler Back Promoting Crowne Plaza

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Tags: Marketing and Sponsorship, PGA Tour, Crowne Plaza

Oshie Teams Up With Enterprise Rent-A-Car

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