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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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06/29/12
Marketplace Roundup

Anthony Davis, the top pick in Thursday night's NBA Draft, discussed his decision to trademark several phrases pertaining to his "unibrow." ESPN’s Mark Jones said to Davis, “It’s all about a little bit of capitalism now.” Davis said, “My agents and my parents talked it ...

Tags: Marketing and Sponsorship, StubHub

06/28/12
FedEx Agrees In Principle To Stay With JGR, Hamlin

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06/28/12
Eagles Sign Long-Term Deal With Coca-Cola

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Tags: Marketing and Sponsorship, Coca-Cola, Philadelphia Eagles

06/28/12
Obama Campaign Buys Olympic Commerical Time

President Barack Obama’s re-election campaign “has purchased $5.5 million in commercial time” during the coverage of the London Games , according to Bill Carter of the N.Y. TIMES. NBC Sports Group Exec VP/Sales Marketing Seth Winter confirmed the ad purchase by the Obama camp ...

Tags: Marketing and Sponsorship, NBC

06/28/12
RBS Clients May Still Get Wimbledon Seats

The 528 seats that Royal Bank of Scotland had "bought for the Wimbledon fortnight may not be left empty even after the bailed-out bank  cancelled all its corporate hospitality to allow its top staff to focus on the ongoing computer crisis that has affected up to" 13 million customers, accordin ...

Tags: Wimbledon, Marketing and Sponsorship

06/28/12
Amazon Signs First Athlete Sponsorship

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Tags: Marketing and Sponsorship, Amazon

06/28/12
Nike Gets Exposure At Track Trials

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Tags: Marketing and Sponsorship, Nike

06/28/12
Marketplace Roundup

Fenway Sports Management co-Managing Dir Mark Lev said that the company plans to expand Heat F LeBron James’ “off-the-court business with them with technology, auto [and] E-commerce companies." Lev said, “LeBron’s popularity is at an unprecedented level and in particular we a ...

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06/27/12
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