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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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08/25/11
Adidas Faces Heat For Price Of All Blacks Kit

Less than a month after adidas introduced the uniform New Zealand's national rugby team will wear in the Rugby World Cup, a controversy has "begun to build, bringing the vociferous passions of sports fans into conflict with the financial logic of a multinational company," according to Jonathan Hutch ...

Tags: Marketing and Sponsorship, Adidas

08/25/11
Wheels & Deals

CBSSPORTS.com’s Pete Pistone reported NASCAR's "Silly Season" so far "has been nothing more than ‘Snoring Season’ with not much else announced for 2012 driver, team and sponsor line-ups.” Clint Bowyer “would like nothing more than to extend his contract with Richard Chi ...

Tags: Marketing and Sponsorship, Motorsports

08/25/11
Marketplace Roundup

ADWEEK's Anthony Crupi reported ad space for college football broadcasts is "selling faster than ever," and the "biggest windfall has been at ESPN." ESPN President of Customer Marketing & Sales Ed Erhardt is close to "being out of sale with the Saturday night broadcast package, 'ESPN College Foo ...

Tags: Marketing and Sponsorship

08/24/11
Brian Orakpo To Appear In Geico Ads

Redskins LB Brian Orakpo has signed a two-year sponsorship deal with Geico in which he will be featured in three national television spots this NFL season, the first one set to air tomorrow night on ESPN during the Redskins-Ravens game. The three spots, which were filmed in L.A. in May, feature Orak ...

Tags: Marketing and Sponsorship, Geico

08/24/11
Booster Juice Gets Clever With Bautista Ads

Edmonton-based Booster Juice this week "kicked off a $1.5 million ad campaign" featuring Blue Jays 3B Jose Bautista "that will eventually include TV commercials," according to Morgan Campbell of the TORONTO STAR. As part of the launch, Booster Juice has erected billboards throughout Canada that "coy ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

08/24/11
Oklahoma State, Nike Sign Six-Year Deal

Oklahoma State Univ.’s athletic programs “will receive $11.1 million worth of shoes and apparel” as a result of a new, six-year contract with Nike, according to Bill Haisten of the TULSA WORLD. The contract indicates that Nike “will provide to OSU shoes and apparel equaling $ ...

Tags: Marketing and Sponsorship, Nike

08/24/11
Idaho Potato Farmers Spend $2.5M For Naming Rights

The Idaho Potato Commission “will spend $2.49 million over six years" for the naming rights to the Famous Idaho Potato Bowl , according to the CAPITAL PRESS. The commission under the contract with the Humanitarian Bowl “will pay $375,000 for the naming rights for each of the 2011 ...

Tags: Marketing and Sponsorship, Football, Kraft Foods

08/24/11
College Marketing Notes

In Austin, Ricardo Gandara notes the Univ. of Texas during football games this season will offer "revamped first-aid stations and more medical personnel spread throughout" Darrell K. Royal-Texas Memorial Stadium due to a "lucrative six-year agreement that will make St. David's HealthCare the offici ...

Tags: Marketing and Sponsorship

08/24/11
Hope Solo Talks Of Sex Appeal For Female Athletes

U.S. women’s national soccer team G Hope Solo appeared on the “The Dan Patrick Show” Monday to promote her upcoming run in the Bank of America Chicago Marathon, but the conversation turned to female athletes using their sex appeal to capitalize on marketing opportunities. Host Dan ...

Tags: Marketing and Sponsorship, Soccer

08/24/11
PGA Tour Seeing Impressive Sponsorship Results

As a companion to his cover story in this week’s SportsBusiness Journal about the state of title sponsorship deals on the PGA Tour , reporter Michael Smith talks about the success the Tour has had in signing 17 deals in the last 18 months, all in the midst of a turbulent marketplace. Smith, & ...

Tags: Marketing and Sponsorship, PGA Tour, In The Studio

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