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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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NFL To Debut SB Ad On Player Safety

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01/31/12
Pepsico SB Ads Include Star Power

PepsiCo yesterday released details about two Super Bowl ads, one promoting its signature soft drink and one supporting Pepsi Max. The Pepsi ad, via TBWA/Chiat/Day is titled “King’s Court” and features “X Factor” winner Melanie Amaro singing for Elton John, who ...

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01/31/12
Earnhardt Jr. Talks Future, Sponsorship Climate

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01/31/12
NFL Settles "Who Dat?" Trademark Lawsuit

The NFL announced Saturday that it has reached a settlement on behalf of itself and the Saints with Who Dat?, Inc., a company that had claimed to have trademarked the catchphrase, that "dismisses a lawsuit over the use of 'Who Dat?' on merchandise," according to Mark Schleifstein of the New Orl ...

Tags: Marketing and Sponsorship, New Orleans Saints

01/31/12
LOCOG Opening Outdoor Ad Sites To Non-Sponsors

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01/31/12
New Balance Likes To Sign Overlooked Athletes

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01/30/12
Rodgers Named NFL's Most Marketable Player

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Auto, Real Estate Ads Increase For Super Bowl

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