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Published in SportsBusiness Daily on 07 / 28 / 14

Media reporter  Joe Flint : "Very excited to be re-joining the WSJ on the media beat and very grateful to the LA Times for five great years." Cleveland Plain Dealer's Mary Kay Cabot : "For Johny Manziel's final team period today, the Beastie Boys' 'Fight for your right to party' blared...

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MillerCoors Signs Deals With 23 Colleges

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

Tags: Marketing and Sponsorship, MillerCoors

Dollar General Signs Deal With NASCAR

Dollar General today announced a one-year sponsorship of NASCAR that will result in an in-store promotion around the Chase for the Sprint Cup at all 9,000 of its retail outlets. The company this weekend will unveil a "Race in to Win" sweepstakes that offers customers the chance to win more than 9,00 ...

Tags: Marketing and Sponsorship

Oregon Lottery Launches CFB-Themed Tickets

Oregon State Lottery partners schools for scratch-off ticket The Oregon Lottery last week launched "Civil War scratch-it tickets" around the Oregon-Oregon State college football rivalry, ...

Tags: Marketing and Sponsorship

EPL Shirt Deals Up 20% For '11-12 Season

Jersey sponsorship income for the 20 EPL clubs for the '11-12 season "has jumped almost 20 per cent" from $164.5M (all figures U.S.) to $192.5M, according to Alex Miller of the London INDEPENDENT. The $192.5M total "does not include any future sums that will accrue to Manchester United” ...

Tags: Marketing and Sponsorship, English Premier League

CBSSports.com Sold Out Of Fantasy Inventory

CBSSports.com execs said they are essentially sold out for the site's online advertising inventory for the upcoming fantasy football season, another indicator of spending and interest returning to the sector following the nearly five-month NFL lockout. Lead sponsors for CBSSports.com's fan ...

Tags: Marketing and Sponsorship, CBS

Adidas Faces Heat For Price Of All Blacks Kit

Less than a month after adidas introduced the uniform New Zealand's national rugby team will wear in the Rugby World Cup, a controversy has "begun to build, bringing the vociferous passions of sports fans into conflict with the financial logic of a multinational company," according to Jonathan Hutch ...

Tags: Marketing and Sponsorship, Adidas

Wheels & Deals

CBSSPORTS.com’s Pete Pistone reported NASCAR's "Silly Season" so far "has been nothing more than ‘Snoring Season’ with not much else announced for 2012 driver, team and sponsor line-ups.” Clint Bowyer “would like nothing more than to extend his contract with Richard Chi ...

Tags: Marketing and Sponsorship, Motorsports

Marketplace Roundup

ADWEEK's Anthony Crupi reported ad space for college football broadcasts is "selling faster than ever," and the "biggest windfall has been at ESPN." ESPN President of Customer Marketing & Sales Ed Erhardt is close to "being out of sale with the Saturday night broadcast package, 'ESPN College Foo ...

Tags: Marketing and Sponsorship

Brian Orakpo To Appear In Geico Ads

Redskins LB Brian Orakpo has signed a two-year sponsorship deal with Geico in which he will be featured in three national television spots this NFL season, the first one set to air tomorrow night on ESPN during the Redskins-Ravens game. The three spots, which were filmed in L.A. in May, feature Orak ...

Tags: Marketing and Sponsorship, Geico

Booster Juice Gets Clever With Bautista Ads

Edmonton-based Booster Juice this week "kicked off a $1.5 million ad campaign" featuring Blue Jays 3B Jose Bautista "that will eventually include TV commercials," according to Morgan Campbell of the TORONTO STAR. As part of the launch, Booster Juice has erected billboards throughout Canada that "coy ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

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