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Never Too Early: Mars Already Planning Third Straight Super Bowl Spot For Snickers

Published in SportsBusiness Daily on 05 / 27 / 16

Despite the game still being eight months away, Mars "already has Super Bowl marketing plans in place" and will "be back with a Snickers commercial," according to Jessica Wohl of AD AGE. Mars and Wrigley also will have their "second consecutive Super Bowl-related joint sales program" leading u...

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Tags: Marketing and Sponsorship, Super Bowl

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