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JBL Signs Trail Blazers' Damian Lillard In First Player Deal Since Pact With NBA

Published in SportsBusiness Daily on 04 / 20 / 15

Learn more about Harman International Trail Blazers G Damian Lillard "will become a 'brand ambassador'" for Harman Int'l-owned audio brand JBL, according to E.J. Schultz of AD AGE. Lillard "is the first player signed by Harman since the company inked a multiyear sponsorship with the...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA

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Celtics Ink Naming-Rights Deal With Sun Life

The Celtics yesterday announced that Sun Life Financial Inc. has acquired naming rights to the team’s exclusive Courtside Club as part of a multiyear partnership renewal beginning in the ‘12-13 season. Financial terms were not disclosed. The Courtside Club, the Celtics primary hospitali ...

Tags: Marketing and Sponsorship, Boston Celtics

GE's USOC Deal Includes New Medical Technology

GE's sponsorship with the USOC provides U.S. team doctors "with groundbreaking technology to manage the health care of the athletes,” according to Eddie Pells of the AP. The deal, which runs through '20, will “put thousands of pages of medical records into a computerized d ...

Tags: Marketing and Sponsorship, USOC, GE

New Campaign For I'll Have Another's Jockey

America’s Best Racing (ABR) is launching a marketing initiative around Mario Gutierrez, the jockey for Triple Crown contender I’ll Have Another, which will include production of T-shirts, hand-held placards and cookies with the message “Uno Mas, Mario!” leading up to the Belm ...

Tags: Marketing and Sponsorship

Carpenter, Fuzzy's Vodka Starts IndyCar Team

IndyCar driver Ed Carpenter will start Sunday's Indianapolis 500 in the No. 28 position, and he has partnered with sponsor Fuzzy’s Ultra Premium Vodka to "set up a team that ensures he has a drive in every race this season, and potentially creates a career path that stretches beyond his drivin ...

Tags: Marketing and Sponsorship, IndyCar

Primary Sponsors For Indy 500 Field

The 96th Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field ( THE DAILY ). ROW 1 No. 2 Ryan Briscoe ...

Tags: Marketing and Sponsorship, IndyCar

Danica Patrick Cashing In With NASCAR

Danica Patrick currently sits 10th in the NASCAR Nationwide Series standings in her first full year in the series, but she “is seemingly everywhere, making headlines and attracting attention for a host of high-paying sponsors,” according to Bob Pockrass of SPORTING NEWS. Television ratin ...

Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

Nike Looks To Sponsor '16 Rio Games

Nike is "looking to expand its reach further in the international Olympic world, including a possible sponsorship deal with the 2016 Games in Rio de Janeiro," according to Stephen Wilson of the AP. Nike Brand President Charlie Denson said, "We've always focused on the athlete. The misperception mi ...

Tags: Marketing and Sponsorship, Olympics, Nike

Marketplace Roundup

In Pittsburgh, Josh Yohe writes the marketing of Penguins C Evgeni Malkin for the cover of EA Sports' "NHL 13" video game "has served as a fun endeavor following the team's surprisingly early dismissal from the postseason." Penguins VP/Communications Tom McMillan said, "Our staff has had a lot of fu ...

Tags: Marketing and Sponsorship

Djokovic Signs Five-Year Deal With Uniqlo

Top-ranked tennis player Novak Djokovic has “signed a five-year deal with Japanese clothing brand Uniqlo," according to a source cited by Danielle Rossingh of BLOOMBERG NEWS. The source said that Djokovic “will wear the company’s sports and casual wear and work with Uniqlo on desig ...

Tags: Marketing and Sponsorship

Beckham In Samsung Olympic Campaign

Samsung is “throwing its hat into the Olympics advertising ring with a web-only video” starring MLS Galaxy MF David Beckham to promote its new Galaxy Note smartphone, according to Shareen Pathak of AD AGE. The video, created by Cheil USA, sees Beckham “walk onto a ‘set&rs ...

Tags: Marketing and Sponsorship, Samsung, Microsoft

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