Featured Story

New MLB Campaign Puts Focus On Young Players Like Harper, Trout, Kershaw, Bryant

Published in SportsBusiness Daily on 03 / 27 / 17

Your browser does not support iframes. MLB today is debuting a new promotional campaign entitled “This Season On Baseball” that essentially frames the sport like a popular primetime TV series returning for a new season. A series of ads, developed by Anomaly, N.Y., and directed by film...

Read More

Tags: Marketing and Sponsorship, MLB

More Stories

06/05/14
49ers' Davis Speaks About Fantex IPO

49ers TE Vernon Davis received $4M through his Fantex IPO, but he said that the deal was about “more than money,” according to William Alden of the N.Y. TIMES. The $4M total, which “implied” a $42M valuation of Davis’s future income, "sold 421,100 shares" and raised $4 ...

Tags: Marketing and Sponsorship, Fantex

06/05/14
Cowboys Add Forest Park Marketing Deal

Dallas-based Forest Park Medical Center has “entered a partnership” with the Cowboys in a deal that “gives the hospital a slew of marketing and promotional rights surrounding” the team, according to Bill Hethcock of the DALLAS BUSINESS JOURNAL. As part of the deal, Forest Par ...

Tags: Marketing and Sponsorship, Dallas Cowboys, NFL

06/04/14
NHL Merch Sales Strong Heading Into Final

The Stanley Cup Final begins tonight, but the league’s licensees and retailers are already smiling. As would be expected, “if-win" orders for championship-licensed product heavily favor the Rangers. Still, the league has already seen sales more than double from last year during the playo ...

Tags: Marketing and Sponsorship, NHL

06/04/14
Newton Stumps For "Madden" Vote

EA Sports' "Madden NFL 15" cover vote is down to Panthers QB Cam Newton vs. Seahawks CB Richard Sherman, and Newton "called out Sherman in a 2 1/2-minute video posted to YouTube on Monday," according to Jonathan Jones of the CHARLOTTE OBSERVER. Newton, who is in the cover vote finals for the se ...

Tags: Marketing and Sponsorship, NFL, EA Sports

06/04/14
Angie's List Signs On With Indy GP

Online consumer-review service Angie’s List has "cut a deal to become the title sponsor" of the Verizon IndyCar Series Grand Prix of Indianapolis through '16, and plans to "help pack the stands with 5,000 of its own spectators," according to Mason King of the INDIANAPOLIS BUSINESS JOURNAL. Ang ...

Tags: Marketing and Sponsorship, Verizon, IndyCar

06/04/14
Call 811 Enjoying Boost From California Chrome Deal

Virginia-based nonprofit Common Ground Alliance "paid $30,000 to have its 'Call 811' logo emblazoned down the right pant leg" of California Chrome jockey Victor Espinoza during the Kentucky Derby, and "after appealing to its members, it was able to secure $89,000 to keep the Chrome placement" throug ...

Tags: Marketing and Sponsorship, Horse Racing

06/03/14
Mickelson's Sponsors Sticking By Him

None of Phil Mickelson's top sponsors have "shown any signs of cutting ties" with the five-time major winner despite him being the target of an insider trading investigation, according to Rachel Abrams of the N.Y. TIMES. KPMG, which has its logo featured on Mickelson's hat, issued a statement yester ...

Tags: Marketing and Sponsorship

06/03/14
MLB Could Expand Vine Ad Campaigns

MLB and Bank of America “kicked off” a Vine-related marketing campaign on Memorial Day “thanking members of the U.S. armed forces” for their service, according to Mike Shields of the WALL STREET JOURNAL. BofA Senior VP/Enterprise, Consumer and Global Wealth & Investment M ...

Tags: Marketing and Sponsorship, MLB, Bank of America

06/03/14
Vegas PGA Tour Stop's Sponsorships Grow

Shriners Hospitals for Children Open Dir Adam Sperling said that the event has “generated more sponsorship revenue” through May 31 than it did for all of the ‘13 calendar year, which was its first as a part of the new PGA Tour calendar, according to Alan Snel of the LAS VEGAS REVIE ...

Tags: Marketing and Sponsorship, PGA Tour

06/03/14
NFL Rookies Meet Major Brands At Rookie Premiere

A group of 35 NFL rookies from the '14 draft class attended the NFLPA Rookie Premiere in L.A. last Thursday through Saturday, where they took part in a trading card photo shoot and met "sponsors from major brands such as Nike, Pepsi, FedEx and EA Sports," according to Ben Volin of the BOSTON GLOBE. ...

Tags: NFL, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug