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Muscle Memory: Chrysler's Dodge Brand Could Return To NASCAR After Four-Year Absence

Published in SportsBusiness Daily on 12 / 05 / 16

Fiat Chrysler CEO Sergio Marchionne yesterday said that he has spoken to NASCAR execs Jim France and Lesa France Kennedy "about the return of Dodge" to the series, according to a front-page piece by Godwin Kelly of the Daytona Beach NEWS-JOURNAL. Dodge returned to NASCAR in '01, then exited in ...

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Tags: Marketing and Sponsorship, Chrysler, NASCAR

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Verizon Wireless To Sponsor Montoya

Verizon Wireless today announced an "expanded partnership with Team Penske" that includes primary sponsorship of IndyCar driver Juan Pablo Montoya for eight races in '14, according to Jenna Fryer of the AP. The company also is "continuing its full-season sponsorship of Will Power." Verizon will be t ...

Tags: Marketing and Sponsorship, IndyCar

Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

Duck Commander To Sponsor TMS Race

Texas Motor Speedway took a "creative and controversial path" in '13 when it signed the NRA as the title sponsor of its spring NASCAR Sprint Cup Series race, and this year, a "controversy of a different type is coming," as TMS on Thursday announced a three-year deal with hunting call company ...

Tags: Marketing and Sponsorship, NASCAR

Food City, Bristol Extend Title Sponsorship

Food City parent company K-VA-T Foods and Bristol Motor Speedway on Thursday announced that the title sponsorship deal for the track's spring NASCAR Sprint Cup race has been extended for five years, a length that in "today's economic climate is rare" in NASCAR, according to David McGee of the B ...

Tags: Marketing and Sponsorship, NASCAR

Seahawks Super Bowl Gear Selling Fast For Fanatics

Online retailer Fanatics said that in the 48 hours after Super Bowl XLVIII, sales of Seahawks gear were 200% better than those of Ravens items last year, and 150% "more than sales generated by Giants fans" after Super Bowl XLVI in '12, according to ESPN's Darren Rovell. Rovell said, "It has been a r ...

Tags: Marketing and Sponsorship, Seattle Seahawks

Panasonic Extends TOP Deal Through '24

Learn more about the International Olympic Committee (IOC) Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $10 ...

Tags: Marketing and Sponsorship, Panasonic, IOC

Cubs, Giordano's Sign Sponsorship Deal

Chicago-based Giordano's yesterday announced a partnership with the Cubs to be the official pizza of the team and Wrigley Field. As part of the sponsorship deal, the Cubs on June 20 will host Giordano's Day and distribute 10,000 collectors-edition Ernie Banks bobblehead dolls bearing the Giordano's ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

IndyCar In Talks For Title Sponsor

Hulman & Co. CEO Mark Miles is "very confident he can land a title sponsor" for the IndyCar Series by its season-opening race on March 30, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Miles said that he is "'having serious conversations' with several big-name companies ab ...

Tags: IndyCar, Marketing and Sponsorship, Verizon

Warrior Sports' Growth Continues

Michigan-based Warrior Sports now is outfitting pro athletes and teams, "the latest step the sporting goods manufacturer is taking to become a global brand," according to Bill Shea of CRAIN'S DETROIT BUSINESS. Players on 12 hockey teams at the Sochi Games "will use Warrior sticks, gloves, helmets an ...

Tags: Marketing and Sponsorship, Warrior Sports

Wheels & Deals

USA TODAY's Nate Ryan noted Swan Racing yesterday announced that SMS Audio "will be an associate sponsor the next two seasons on the Toyotas driven by Parker Kilgerman and Cole Whitt" in the NASCAR Sprint Cup Series. Rapper 50 Cent founded SMS Audio, and Swan Racing hopes his "transcendent appeal an ...

Tags: Marketing and Sponsorship

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