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Time Warner Cable To Carry SEC Network As Of Aug. 14 Launch

Published in SportsBusiness Daily on 07 / 24 / 14

Time Warner Cable, the country's second biggest cable operator, has agreed to carry SEC Network as of its Aug. 14 launch. Bright House Networks also will carry the channel, bringing its distribution footprint up to 60 million homes. The deals leave DirecTV, Charter and Verizon as the only big SEC-ar...

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08/25/11
Wheels & Deals

CBSSPORTS.com’s Pete Pistone reported NASCAR's "Silly Season" so far "has been nothing more than ‘Snoring Season’ with not much else announced for 2012 driver, team and sponsor line-ups.” Clint Bowyer “would like nothing more than to extend his contract with Richard Chi ...

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08/25/11
Marketplace Roundup

ADWEEK's Anthony Crupi reported ad space for college football broadcasts is "selling faster than ever," and the "biggest windfall has been at ESPN." ESPN President of Customer Marketing & Sales Ed Erhardt is close to "being out of sale with the Saturday night broadcast package, 'ESPN College Foo ...

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08/24/11
Brian Orakpo To Appear In Geico Ads

Redskins LB Brian Orakpo has signed a two-year sponsorship deal with Geico in which he will be featured in three national television spots this NFL season, the first one set to air tomorrow night on ESPN during the Redskins-Ravens game. The three spots, which were filmed in L.A. in May, feature Orak ...

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08/24/11
Booster Juice Gets Clever With Bautista Ads

Edmonton-based Booster Juice this week "kicked off a $1.5 million ad campaign" featuring Blue Jays 3B Jose Bautista "that will eventually include TV commercials," according to Morgan Campbell of the TORONTO STAR. As part of the launch, Booster Juice has erected billboards throughout Canada that "coy ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

08/24/11
Oklahoma State, Nike Sign Six-Year Deal

Oklahoma State Univ.’s athletic programs “will receive $11.1 million worth of shoes and apparel” as a result of a new, six-year contract with Nike, according to Bill Haisten of the TULSA WORLD. The contract indicates that Nike “will provide to OSU shoes and apparel equaling $ ...

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08/24/11
Idaho Potato Farmers Spend $2.5M For Naming Rights

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Tags: Marketing and Sponsorship, Football, Kraft Foods

08/24/11
College Marketing Notes

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08/24/11
Hope Solo Talks Of Sex Appeal For Female Athletes

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08/24/11
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Marketplace Roundup

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