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New MLB Campaign Puts Focus On Young Players Like Harper, Trout, Kershaw, Bryant

Published in SportsBusiness Daily on 03 / 27 / 17

Your browser does not support iframes. MLB today is debuting a new promotional campaign entitled “This Season On Baseball” that essentially frames the sport like a popular primetime TV series returning for a new season. A series of ads, developed by Anomaly, N.Y., and directed by film...

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Tags: Marketing and Sponsorship, MLB

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