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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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06/01/11
Indy 500 Winner Wheldon Still Without Ride

After winning the Indianapolis 500 on Sunday, Dan Wheldon "could be one and done" because the driver has "no ride lined up" for the rest of the Izod IndyCar Series season, according to Michael Marot of the AP. Wheldon's contract with Bryan Herta Autosport to drive in the IndyCar Series exp ...

Tags: Marketing and Sponsorship, IndyCar

06/01/11
Nowitzki Largely Unknown To U.S. Consumers

Despite leading the Mavericks to the NBA Finals, Dirk Nowitzki “is unlikely to become a highly pursued pitchman,” according to Cheryl Hall of the DALLAS MORNING NEWS. Data from The Marketing Arm shows that “nearly two-thirds of American consumers still don’t recognize” ...

Tags: Marketing and Sponsorship, Dallas Mavericks

06/01/11
BP Signs On As Indians' Official Fuel Provider

The Indians have signed a one-year sponsorship deal with BP, with the oil giant replacing Shell as the club's official fuel provider. Financial terms were not disclosed, but the BP-Indians pact is for the rest of the '11 season with two subsequent option years. BP will run an Indians-themed retail p ...

Tags: Cleveland Indians, Marketing and Sponsorship

06/01/11
Under Armour Looks to Modernize With More Fashion

Under Armour is “looking to up its game -- and expand its business -- with zebra-print leggings for women and graphic T-shirts with slogans such as ‘Rain. Snow. Sleet. Wind. Brave the Run,’" according to Andrea Walker of the Baltimore SUN. Under Armour's “reach for fashion fa ...

Tags: Marketing and Sponsorship, Under Armour, Nike, Adidas

06/01/11
Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported NASCAR driver Elliott Sadler is "suing Richard Petty Motorsports for an unspecified amount of money, claiming in court documents that his former team is withholding a payment to him because it is wrongly accusing him of influencing Hunt Brothers Pizza to leave ...

Tags: Marketing and Sponsorship

05/27/11
Heineken Inks UEFA Champions League Extension

Heineken Int'l “has renewed its multi-million pound association with the UEFA Champions League amid a shake-up of the brand's sponsorship activities,” according to MARKETING magazine. The brewer signed a “three-year extension to the sponsorship, which will next be up for renewal at ...

Tags: Marketing and Sponsorship, Soccer, Heineken

05/27/11
Streak Helps Demand For Djokovic's Tacchini Line

Tennis player Novak Djokovic is responsible for “spiking sales and advanced orders” for Italian sportswear brand Tacchini, and “demand for the new Djokovic line exceeds supply,” according to Richard Pagliaro of TENNIS.com. The world No. 2 player, who is on a 41-match unbeaten ...

Tags: Marketing and Sponsorship, Tennis

05/27/11
RadioShack In Tough Spot Amid Armstrong Allegations

The latest accusations by former teammates that cyclist Lance Armstrong used performance-enhancing drugs “pose a marketing dilemma for RadioShack,” according to Barry Shlachter of the FT. WORTH STAR-TELEGRAM. RadioShack “has nurtured extremely high-profile links with Armstrong, its ...

Tags: Marketing and Sponsorship, RadioShack, Nike

05/27/11
Primary Sponsors For Indy 500 Field

The 100th anniversary of the Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field ( THE DAILY ). ROW 1 No. 77 A ...

Tags: Marketing and Sponsorship

05/26/11
Sharapova To Develop Candy, Sweets Brand

Tennis player Maria Sharapova is about to announce a new partnership with Jeff Rubin “to develop her own brand of candy and sweets” called Sugarpova, according to Eric Wilson in a front-page piece in the Styles Section of the N.Y. TIMES. Rubin "helped create Dylan’s Candy Bar in 20 ...

Tags: Marketing and Sponsorship, Tennis

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