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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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AFib Awareness Promoted At Chicago Chase Race

Chicagoland Speedway has signed a two-year deal valued in the mid- to high-six figures annually for Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The Sept. 14 race, which is the first in the NASCAR Chase for the Sprint Cup, will be known as the MyAFibStory.com 4 ...

Tags: Marketing and Sponsorship, Chicagoland Speedway, NASCAR

USA Basketball Signs Three New Sponsors

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini ...

Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

Brooks Sports Adds Concept Store At New HQ

See the listing for BROOKS SPORTS Brooks Sports in August will open its “new global headquarters” near downtown Seattle, and the venue “ will include the opening of the brand’s first retail location , which occupies a prominent spot on the building’s ...

Tags: Marketing and Sponsorship, Brooks Sports

Hyperice Seeing Success With Kickstarter Campaign

California-based recovery technology company Hyperice is two-weeks into a "45 day Kickstarter campaign" for a "vibration-enabled foam roller" called Vyper, and the company has already raised more than $84,000 of its $100,000 goal, according to Michael Carney of PANDO.com. Product backers can pay $24 ...

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NASCAR Teams Benefit From OrthoCarolina

Joe Gibbs Racing, Hendrick Motorsports, Roush Fenway Racing and Stewart-Haas Racing have all "formalized agreements" with OrthoCarolina to "treat and prevent nagging injuries and also handle major injuries as needed," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The pact gives Ortho ...

Tags: Marketing and Sponsorship, NASCAR

Show Tries To Buy Ad In Plain Dealer To Tease LeBron

Reps for Miami-based WAXY-FM's "The Dan Le Batard Show" yesterday attempted to buy a full-page ad in Sunday's edition of the Cleveland Plain Dealer "to poke fun at LeBron James," according to Evan MacDonald of the Cleveland PLAIN DEALER. A mock-up of the ad posted on Twitter depicts two Heat champio ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

Rousey To Be Face Of UFC's First Outfitting Deal

UFC Senior VP/Global Marketing Partnerships Mike Mossholder indicated that fighter Ronda Rousey will "likely be the face of the UFC's first official outfitting deal," according to Michael McCarthy of ADWEEK. Mossholder, who would not reveal the outfitter, said the UFC is "actively engaged in convers ...

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LeBron James' Popularity On The Rise

The appeal of Cavaliers F LeBron James has returned to the same level it was at before he decided to part with the club in free agency in ’10, according to a recent survey conducted by California-based E-Poll Market Research. The research firm’s E-Score, which ranges from 0-100 and form ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

Packers, Wisconsin Lottery Detail Scratch-Off Games

Packers and Wisconsin Lottery officials yesterday unveiled details of "three scratch-off games in which fans can win" '15 Packers tickets in addition to cash prizes, according to Doug Schneider of the GREEN BAY PRESS-GAZETTE. The $5 Champions Club game can "pay up to $45,000 instantly, and people wh ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers

NFL Marketing Notes

In Cincinnati, Steve Watkins noted Papa John's Cincinnati yesterday became the official pizza of the Bengals, and the team will serve the chain's pizza "at all home games this season." Also, Papa John's "will offer Bengals fans giveaways and discounts throughout the season." Papa John's gave free pi ...

Tags: Marketing and Sponsorship, NFL

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