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Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

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Tags: Marketing and Sponsorship, MLS, ATT

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Nike Addresses Terminated Sponsorships

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Tags: Marketing and Sponsorship, Nike

Gatorade Praised For New Jeter Ad

Gatorade on Thursday "hit it out of the park" with its farewell 90-second ad for Yankees SS Derek Jeter, according to Michael McCarthy of ADWEEK. The ad shows Jeter "surprising fans outside Yankee Stadium" as Frank Sinatra's "My Way" plays in the background. Jeter "wrote some of the copy ...

Tags: Marketing and Sponsorship, Gatorade

PepsiCo CEO Backs Goodell Amid Scandals

The NFL got a "much-need vote of confidence Thursday," as PepsiCo CEO Indra Nooyi "lent her support to embattled NFL Commissioner Roger Goodell and the league in general," according to E.J. Schultz of AD AGE. Nooyi said the recent player incidents are "casting a cloud over the integrity of the leag ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

NHL Decides Against Selling Jersey Ads

The NHL will not sell “prime space on team jerseys to sponsors, a move the league estimates would generate” at least $120M, according to Rick Westhead of TSN.ca. A source said that during a recent team presidents meeting in N.Y., NHL execs "estimated they might raise" $4M per team by "al ...

Tags: Marketing and Sponsorship, NHL

Fanatics Lands NASCAR's At-Track Merch Sales

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo ...

Tags: Marketing and Sponsorship, NASCAR

Joe Gibbs Racing Signs Stanley Black & Decker

Joe Gibbs Racing yesterday announced sponsorship deals with tool brands Stanley and DeWalt. Starting in '15, Stanley will be the primary sponsor of the NASCAR Sprint Cup Series No. 19 Toyota driven by Carl Edwards for 12 races, while DeWalt will be the primary sponsor of Matt Kenseth's No. 20 for si ...

Tags: Marketing and Sponsorship, NASCAR

Microsoft's NFL Deal Affected By iPad References

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Tags: Microsoft, Marketing and Sponsorship, Apple, NFL

Company Emerges In 3D-Printed Collectibles Space

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Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Om ...

Tags: Marketing and Sponsorship

A-B Concerned Over NFL's Handling Of Issues

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Tags: Marketing and Sponsorship, NFL, Anheuser Busch

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