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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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McDonald's Extends IOC TOP Sponsorship

The IOC and McDonald's Friday announced the QSR has extended its TOP sponsorship agreement through '20. The announcement was made at the inaugural Winter Youth Olympic Games in Innsbruck, Austria. The deal includes sponsorship of all Olympic Games through ’20 as well as the Youth Olympic Games ...

Tags: IOC, McDonalds, Marketing and Sponsorship

Usain Bolt In New U.K. Ad For Virgin Media

Virgin Media has signed Gold Medal-winning sprinter Usain Bolt "to front a multimillion-pound campaign to promote its superfast broadband service," according to Mark Sweney of the GUARDIAN. The U.K. campaign, which features Bolt and Virgin Founder Richard Branson, "launches nationwide on Saturday." ...

Tags: Marketing and Sponsorship

NFL Teams Prep Actiavtion Around Playoffs

Home teams in this weekend's divisional round of the NFL Playoffs are readying activation plans. In S.F., where the 49ers host their first playoff game since '02, the five-time Super Bowl champs are giving away 66,000 red rally towels emblazoned with one of coach Jim Harbaugh's favorite slogans ...

Tags: Marketing and Sponsorship

Company Creates Lambeau Paper Towels

Wisconsin-based TailGate Productions has launched Tailgate Towels, "two-ply paper towels featuring Lambeau Field logos and other football-related designs,” according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The company through early January has "produced about 85,000 two-packs" of ...

Tags: Marketing and Sponsorship, NFL

FRS To Give Away Drinks If Tebow Wins

Sports drink FRS Thursday launched a promotion around endorser Broncos QB Tim Tebow, giving consumers a chance to win a free energy drink if the Broncos defeat the Patriots Saturday in their AFC Divisional playoff game. Fans are able to register for the giveaway at FRS.com/americawinswithtebow. If t ...

Tags: Marketing and Sponsorship, Denver Broncos

Rickie Fowler Stars On And Off PGA Tour

Golfer Rickie Fowler has become one of the PGA Tour's "most popular players in two years as a pro, a star for the Internet age," according to Sean Martin of GOLFWEEK. Fowler has "started fashion trends and appeared in everything from feature films to viral videos." This year, he will "share the cove ...

Tags: Marketing and Sponsorship, PGA Tour

Marketplace Roundup

Golf Channel’s Whit Watson reported the PGA Tour is "close to signing an extension with FedEx to continue sponsoring the season-long points race and the year-end bonus pool." Also, a new title sponsor "for what is now the Nationwide Tour may also be announced soon with car maker Hyun ...

Tags: Marketing and Sponsorship, UFC, Baltimore Ravens

Tebow Voted America's Favorite Active Athlete

The ESPN Sports Poll found that Broncos QB Tim Tebow during the month of December became the 11th person to top the list of America’s favorite professional athletes since the poll launched in '94 -- and the fastest to make it to No. 1. Three percent of respondents ages 12+ said that ...

Tags: Marketing and Sponsorship

Pure Michigan Signs On For NSCS Race At MIS

Michigan's tourism promotion arm yesterday announced a three-year $4.2M deal "to sponsor the Aug. 19 NASCAR Sprint Cup race at Michigan International Speedway,” according to Doug Guthrie of the DETROIT NEWS. The new deal “puts the Pure Michigan name on NASCAR's well publicized ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

Sierra Club Sponsors First Sporting Event

The Sierra Club, a national environmental group whose goal is to move the nation “away from using coal in favor of renewable forms of energy,” will sponsor Kentucky's men's basketball game against Arkansas on Jan. 17, according to Bill Estep of the LEXINGTON HERALD-LEADER. The organizat ...

Tags: Basketball, Marketing and Sponsorship

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