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Published in SportsBusiness Daily on 07 / 21 / 14

NASCAR VP & Chief Communications Officer Brett Jewkes : "Hearing great things about the job @Scott_Paddock and crew at @ChicagolndSpdwy did Saturday. I look forward to getting there in September." Octagon First Call Managing Dir David Schwab : "Expect rookies, recently traded players/S...

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Booster Juice Gets Clever With Bautista Ads

Edmonton-based Booster Juice this week "kicked off a $1.5 million ad campaign" featuring Blue Jays 3B Jose Bautista "that will eventually include TV commercials," according to Morgan Campbell of the TORONTO STAR. As part of the launch, Booster Juice has erected billboards throughout Canada that "coy ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

Oklahoma State, Nike Sign Six-Year Deal

Oklahoma State Univ.’s athletic programs “will receive $11.1 million worth of shoes and apparel” as a result of a new, six-year contract with Nike, according to Bill Haisten of the TULSA WORLD. The contract indicates that Nike “will provide to OSU shoes and apparel equaling $ ...

Tags: Marketing and Sponsorship, Nike

Idaho Potato Farmers Spend $2.5M For Naming Rights

The Idaho Potato Commission “will spend $2.49 million over six years" for the naming rights to the Famous Idaho Potato Bowl , according to the CAPITAL PRESS. The commission under the contract with the Humanitarian Bowl “will pay $375,000 for the naming rights for each of the 2011 ...

Tags: Marketing and Sponsorship, Football, Kraft Foods

College Marketing Notes

In Austin, Ricardo Gandara notes the Univ. of Texas during football games this season will offer "revamped first-aid stations and more medical personnel spread throughout" Darrell K. Royal-Texas Memorial Stadium due to a "lucrative six-year agreement that will make St. David's HealthCare the offici ...

Tags: Marketing and Sponsorship

Hope Solo Talks Of Sex Appeal For Female Athletes

U.S. women’s national soccer team G Hope Solo appeared on the “The Dan Patrick Show” Monday to promote her upcoming run in the Bank of America Chicago Marathon, but the conversation turned to female athletes using their sex appeal to capitalize on marketing opportunities. Host Dan ...

Tags: Marketing and Sponsorship, Soccer

PGA Tour Seeing Impressive Sponsorship Results

As a companion to his cover story in this week’s SportsBusiness Journal about the state of title sponsorship deals on the PGA Tour , reporter Michael Smith talks about the success the Tour has had in signing 17 deals in the last 18 months, all in the midst of a turbulent marketplace. Smith, & ...

Tags: Marketing and Sponsorship, PGA Tour, In The Studio

Marketplace Roundup

In N.Y., Andrew Adam Newman notes Lacoste sponsors professional athletes, including tennis player Andy Roddick, but “in a twist, the brand also recently began outfitting noncelebrities, including the wait staff, bus boys and valets at the Hamptons location” of Japanese restaurant Nobu in ...

Tags: Marketing and Sponsorship

College Football Ad Time Mostly Sold Out

College football broadcasters have been "confidently watching the advertising dollars mount on the scoreboard," according to Jon Lafayette of BROADCASTING & CABLE. Nielsen data shows that regular-season ad spending on college football was $508M in '10, up 6% from $477M in '09, and "this year cou ...

Tags: CBS, ESPN, NBC, Fox, Marketing and Sponsorship

Univ. Of Maryland Unveils New Football Unis

Univ. of Maryland football players "unveiled new uniforms Monday night that update the team's brand with more intricate designs and a lighter, sleeker look designed to appeal to recruits," according to Jeff Barker of the Baltimore SUN. The uniforms, designed by Under Armour in consultation with UM, ...

Tags: Marketing and Sponsorship, Under Armour

New Haven Open Happy With Sponsors

The WTA New Haven Open at Yale Tournament Dir Anne Worcester said that the tennis event's four cornerstone sponsors -- Yale Univ., Yale-New Haven Hospital, Aetna and AmEx -- along with presenting sponsor First Niagara Financial Group, have been “eager to get involved with this year’s ev ...

Tags: Marketing and Sponsorship, Tennis

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