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Omega Bypassing Rio Games Countdown Clock For Several Charitable Projects

Published in SportsBusiness Daily on 08 / 04 / 15

IOC TOP sponsor Omega will eschew its traditional ceremonial countdown clock in favor of 12 charitable projects in Rio de Janeiro neighborhoods between now and the start of the ’16 Games. Omega, the official Olympics timekeeper, yesterday announced it will fund a refurbished center for pr...

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Tags: Marketing and Sponsorship

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ATP Inks Deal With Ponte Vedra Inn & Club

The ATP World Tour and the Ponte Vedra Inn & Club outside of Jacksonville, Fla., have “entered a marketing agreement in which they will promote each other to their respective clientele,” according to Ashley Gurbal Kritzer of the JACKSONVILLE BUSINESS JOURNAL. No dollars “will b ...

Tags: Tennis, ATP, Marketing and Sponsorship

Huge Crowds At Ryder Cup Shop

The Ryder Cup is shaping up to be a financial bonanza for the PGA of America. The PGA says it expects 240,000 people on the course through the six days of the event -- three practice rounds, and three competitive rounds, which began Friday morning. The PGA does not release daily attendance figures, ...

Tags: Marketing and Sponsorship, Golf

Omega Prez Compares Ryder Cup To Olympics

Omega President Stephen Urquhart said he loves the clean look of the Ryder Cup, which has minimal sponsor presence when the event is held in the U.S. In fact, Omega, the official timekeeper of the Ryder Cup, by virtue of its PGA of America deal, has the only branded presence on the course with its c ...

Tags: Marketing and Sponsorship, Golf

Mercedes Hosts RC Hole-In-One Promo

The long lines fans witnessed in the buildup to the Ryder Cup this week were not just to see Tiger Woods or Rory McIlroy tee off. Rather, fans were 75-100 people deep waiting for the latest activation from PGA of America sponsor Mercedes-Benz. The automaker on Tuesday launched a challenge where fans ...

Tags: Marketing and Sponsorship, Mercedes Benz, Golf

Univ. Of Memphis' New Ad Campaign A Hit

The Univ. of Memphis is "relying on a mix of humor and creativity" in a new television ad campaign to "sell the sizzle" of the school's football team, according to Phil Stukenborg of the Memphis COMMERCIAL APPEAL. The ads, which come via Sullivan Branding, Memphis, feature UM grads ...

Tags: Marketing and Sponsorship

Sovereign\Santander Partners With MLS Revolution

The MLS Revolution on Thursday announced a multiyear deal that makes Sovereign\Santander the team's official bank. The deal will focus heavily on the pair's joint community involvement under the tagline, "One Team, One Goal." The agreement includes day-of-game sponsorships; on-site game day programs ...

Tags: Marketing and Sponsorship, New England Revolution

Marketplace Roundup

PVH Thursday announced a multiyear marketing partnership between its Izod brand and golfer Webb Simpson. As part of the agreement that begins in ‘13, Simpson will wear Izod Golf apparel on-course and contribute to future product development. Simpson will wear Izod Golf shirts with the brand&rs ...

Tags: Marketing and Sponsorship

Watchmakers Bring Added Drama To Ryder Cup

As the Ryder Cup tees off tomorrow in Medinah, Ill., the battle between watchmakers Rolex and Omega is "shaping up to be more acrimonious than any golf match," according to Doug Ferguson of the AP. Omega's sponsorship deal with the PGA of America, which goes through '16, gives the company marketing ...

Tags: Marketing and Sponsorship, Golf, Rolex

Brady Latest NFLer To Hide Nike Logo

Patriots QB Tom Brady showed up to yesterday's media session wearing a gray sweatshirt, but it looked like he "decided to follow in the footsteps" of Redskins QB Robert Griffin III and "cover up the sweatshirt's Nike swoosh logo," according to Ricky Doyle of NESN.com. The logo, which is "supposed ...

Tags: Marketing and Sponsorship, Nike, Under Armour

AdvoCare To Title Phoenix' Fall Cup Race

AdvoCare has signed on to be title sponsor of the Nov. 11 NASCAR Sprint Cup Series race at Phoenix Int’l Raceway, which marks the penultimate race in the Chase for the Sprint Cup. The fall race at PIR had been title sponsored by Kobalt Tools the past two seasons and Checker Auto Parts from '9 ...

Tags: Marketing and Sponsorship

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