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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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Marketplace Roundup

In N.Y., David Gelles noted Columbia Sportswear will see yoga gear maker Prana Living join its “stable of sports apparel brands” in a $190M deal with San Diego-based investment firm Steelpoint Capital Partners. Prana “operates five of its own stores and sells through other retaile ...

Tags: Marketing and Sponsorship

Clippers' Sponsors Leave In Droves

Fifteen Clippers advertisers since yesterday have "terminated or suspended their sponsorship" in the wake of racist comments allegedly made by team Owner Donald Sterling, although most "expressed their continued support for the team's players, coaches and fans," according to a front-page piece ...

Tags: Marketing and Sponsorship, Los Angeles Clippers, NBA

Lucas Oil, NHRA Extend Partnership

See the Listing for LUCAS OIL PRODUCTS Lucas Oil Products signed a multiyear extension with the NHRA to remain one of the drag racing sanctioning body's cornerstone sponsors. The partnership includes sponsorship of the NHRA Lucas Oil Drag Racing Series, title sponsorship of the Lucas Oil N ...

Tags: Marketing and Sponsorship, NHRA, Lucas Oil

Torre Stars In Ad Campaign For CohnReznick

MLB Exec VP/Baseball Operations Joe Torre stars in a new multimillion-dollar ad campaign for accounting firm CohnReznick that is "designed to convey the firm’s expertise helping clients navigate and succeed in today’s changing business landscape," according to Tanya Irwin of MARKETING ...

Tags: Marketing and Sponsorship

Fantex' Vernon Davis Stock Rises Day One

Shares of the tracking stock tied to 49ers TE Vernon Davis yesterday "rose as much as $2 to reach $12 on the first day of trading," as 390 shares were traded as of late afternoon, according to Eric Young of the SILICON VALLEY BUSINESS JOURNAL.The trading took place "on an exchange operated by Fantex ...

Tags: Fantex, San Francisco 49ers, Marketing and Sponsorship

CarMax Ending Clippers Deal; State Farm Next?

CarMax has announced that "after 9 seasons, it will end its sponsorship" of the Clippers, according to ESPN's Darren Rovell. A statement from the company indicated that racist comments allegedly made by Clippers Owner Donald Sterling in an audiotape obtained by TMZ are "completely unaccept ...

Tags: Marketing and Sponsorship, Los Angeles Clippers

Nike Releases World Cup Campaign

Nike's launch spot for its "Risk Everything" campaign around this summer's FIFA World Cup was "somber and serious," but with part two released last Friday, Nike "gets its sense of humor back," according to Tim Nudd of ADWEEK. The new four-minute film, titled "Winner Stays," from Wieden + Kennedy and ...

Tags: Marketing and Sponsorship, Nike, FIFA World Cup

Meb Keflezighi Backed By NYAC

U.S. runner Meb Keflezighi’s affiliation with the New York Athletic Club, which had its winged-foot logo "ironed onto his red and white jersey" when he won the Boston Marathon last Monday, "stemmed from late-career desperation for financial support after most had given up on him," according to ...

Tags: Marketing and Sponsorship, Boston Marathon

Under Armour Set To Increase Marketing Budget

Under Armour "will increase its ad budget by more than one-third" in '14, based on projections for sales to reach $2.91B this year, up 25% from $2.33B in '13, according to Natalie Zmuda of AD AGE. UA Founder, Chair & CEO Kevin Plank told analysts he "expected to allocate 11% of revenues to marke ...

Tags: Under Armour, Marketing and Sponsorship

Marketplace Roundup

Seahawks QB Russell Wilson finished the NFL Players Inc.'s fiscal year ranked No. 1 on the top 50 players sales list, based on total overall sales from March 1, 2013, through February 28, 2014. He jumped 18 spots from No. 19 in FY '13 to the top spot, passing Broncos QB Peyton Manning, who is now ra ...

Tags: Marketing and Sponsorship

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