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Team USA To Don "Breezy" Ralph Lauren Garb At Opening Ceremony, Marking Shift From '12

Published in SportsBusiness Daily on 07 / 29 / 16

The Rio Games Opening Ceremony is next Friday, and Team USA will be "decked in Ralph Lauren sportswear, from white denim jeans tapered at the ankle and patriotic T-shirts to Polo Pony-emblazoned navy blazers and red, white and blue striped boat shoes," according to Andrea Mandell of USA TODAY. ...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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Marketplace Roundup

In Baltimore, Ryan McDonald reported the CAA has "signed a trio of sponsors for its men’s basketball tournament" at Baltimore Arena in March, but it "continues to hunt for a lucrative title sponsor." CAA Dir of Corporate Sponsorships Brian Edmonds said that Under Armour, Geico and the College ...

Tags: Marketing and Sponsorship

MLB Sponsors Prep WS Activation Plans

MLB corporate sponsors are readying activation plans for the World Series, which opens tomorrow night at Fenway Park. Sponsored gate premiums include miniature American flags for Game 1, which will tie in with MLB corporate patron Bank of America’s “Express Your Thanks” cause-relat ...

Tags: Marketing and Sponsorship, Boston Red Sox, St. Louis Cardinals

Converse Hires MediaVest As Ad Agency

Converse has "hired Publicis Groupe's MediaVest" as its agency of record after a review, according to sources cited by Alexandra Bruell of AD AGE. Wieden & Kennedy, the creative and media shop for Converse parent company Nike, "had previously supported the Converse media business." Converse "loo ...

Tags: Marketing and Sponsorship, Converse, Nike

NFL, United Way Celebrating 40 Years Of PSAs

The NFL and United Way are marking the 40th anniversary of their partnership by collaborating with USA Today Sports Media Group for an online vote to determine the best NFL-United Way PSAs of the past 40 years. The effort, which can be found at NFLUnitedWay40.usatoday.com, is powered by the USA Toda ...

Tags: Marketing and Sponsorship, NFL

Spurs Set To Debut New H-E-B Spots

Spurs F Tim Duncan and a group of teammates early this month filmed their "annual batch of television spots" for San Antonio-based supermarket chain H-E-B, according to Dan McCarney of the SAN ANTONIO EXPRESS-NEWS. The spots have been "recognized on ESPN and SI.com, and the NBA distributes copies to ...

Tags: Marketing and Sponsorship, San Antonio Spurs, NBA

Hockey Canada Pursues Merch Ethics Policy

Hockey Canada, the "most influential sports governing body in Canada, is pursuing an ethical sourcing policy for its merchandising partners for hockey sweaters, T-shirts and other fan goods," according to Westhead & Feschuk of the TORONTO STAR. The organization's senior staff last Thursday ...

Tags: Marketing and Sponsorship, Hockey

NBCU Debuts New Sochi Games Promos

NBCUniversal "isn't set to unleash the full force of the promotional push" for the '14 Sochi Games until Oct. 29, but the company debuted "four spots over the weekend," according to Michael McCarthy of AD AGE. Snowboarder Shaun White, skier Lindsey Vonn and speed skater Shani Davis are "among t ...

Tags: Marketing and Sponsorship, NBC

Honda Drops St. Pete Grand Prix Sponsorship

Honda last week "unexpectedly pulled out" as the title sponsor of the IndyCar Series Grand Prix of St. Petersburg, a "stunning move that has race organizers scrambling for a new one just five months before the race," according to Danielle Paquette of the TAMPA BAY TIMES. The company had sponsored th ...

Tags: Marketing and Sponsorship

McMurray Drives Auburn-Sponsored Car To Win

NASCAR Sprint Cup Series driver Jamie McMurray’s No. 1 Chevrolet had a big Auburn Univ. logo on the hood for his win in yesterday's Camping World RV Sales 500 at Talladega Superspeedway "in conjunction with car team sponsor Cessna Aircraft Company, which is also a business partner" of the scho ...

Tags: Marketing and Sponsorship

Wheels & Deals

IndyCar team Schmidt Hamilton Racing co-Owner Davey Hamilton said that HP's primary sponsorship of the No. 77 car "will come to a conclusion at the end of the season." Hamilton said, "They're a good friend; they've been very good to me and the team, and we have other things in the pipeline for [driv ...

Tags: Marketing and Sponsorship

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