Featured Story

In Expected Move, Judge Rules Against N.J.'s Sports Gambling Bid

Published in SportsBusiness Daily on

U.S. District Court Judge Michael Shipp on Friday night ruled that the state of New Jersey "cannot partially lift a prohibition on sports betting in an effort to boost the state’s struggling horse racing and casino industries." The decision "was the expected outcome, since the judg...

Read More

More Stories

01/11/12
Jockey Trying To Capitalize On Tebow-Mania

Broncos QB Tim Tebow appears “shirtless in an advertisement for the Jockey 'Sport' underwear collection” on the company's website that contains the header, "Playoffs. It's Tebow Time," according to Michael McCarthy of USA TODAY. The image first appeared on Jockey’s websit ...

Tags: Marketing and Sponsorship

01/11/12
Alabama Merchandise Sales Rise After Championship Win

Univ. of Alabama fans “packed area stores" yesterday in search of BCS National Championship apparel, and championship T-shirts and caps “were the hottest items in town,” according to Patrick Rupinski of the TUSCALOOSA NEWS. The Academy Sports & Outdoors location in Tu ...

Tags: Marketing and Sponsorship

01/11/12
Nike Plans For Product Announcement Next Week

Nike is “gearing up for a major product announcement Jan. 19,” according to Allan Brettman of the Portland OREGONIAN. The company at the start of the year “launched a new Twitter handle -- @Nike -- and slogan, ‘Make It Count,’ geared around the Jan. 19 event in New Yo ...

Tags: Marketing and Sponsorship, Nike

01/11/12
Honda To Air 60-Sec Spot In Super Bowl

Honda is “leaping back into the Super Bowl with a commercial for its redesigned CR-V compact crossover, part of an extensive campaign that began this month and is centered on the ‘leap lists’ of ambitious life goals compiled by twenty- and thirtysomethings,” according to Stua ...

Tags: Marketing and Sponsorship

01/11/12
PGA Tour Talks To TaylorMade About Ad

PGA Tour Exec VP/Communications & Int’l Affairs Ty Votaw yesterday said that the Tour "discussed" with TaylorMade an ad for the company's new line of RocketBallz clubs in which golfer Sean O'Hair "makes an obviously profane remark after hitting a practice ball on the range with one of th ...

Tags: Marketing and Sponsorship, TaylorMade Golf

01/11/12
Ryo Ishikawa Makes Mark On Sony Open

Golfer Ryo Ishikawa “made for an incongruous Panasonic island in the vast Sony marketing sea Monday as he teed off in the Sony Dream Cup pro-am,” according to Ferd Lewis of the Honolulu STAR ADVERTISER. His white bag “prominently features ‘Panasonic’ across the front in ...

Tags: Marketing and Sponsorship, Panasonic, Sony, PGA Tour

01/11/12
Marketplace Roundup

In London, Chris Bascombe notes EPL club Liverpool has “received the full support of their multi-million pound shirt sponsor, Standard Chartered, in the aftermath of the recent race-row controversies which engulfed the club.” Anti-racism organisations claimed that Liverpool’s ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods, Tampa Bay Rays

01/10/12
Hinchcliffe Replaces Danica For Go Daddy In IndyCar

IndyCar driver James Hinchcliffe is set to replace Danica Patrick “as the driver of Andretti Autosport's Go Daddy-sponsored No. 27 Chevrolet” next season in the Izod IndyCar Series, according to Nate Ryan of USA TODAY. Hinchcliffe's new ride seemed “ticketed for Dan Wheldon&rd ...

Tags: Marketing and Sponsorship, Motorsports

01/10/12
Companies Slow To Cash In On Tebow

The business of Broncos QB Tim Tebow is "buzzing" following a season that saw him lead the team to its first playoff win in six years, but the problem is companies "cashing in," according to CNBC's Darren Rovell. Nike has done "nothing at retail, save for a limited edition T-shirt that was quie ...

Tags: Marketing and Sponsorship, Denver Broncos

01/10/12
USA Today Signs Deal With PGA Tour

USA Today's Sports Media Group has cut its first deal with a major sports property, signing on as a preferred supplier with the PGA Tour. Under the five-year deal, USA Today gets a guaranteed ad spend by the PGA Tour, and the Tour will direct its sponsors to spend some of their ad guarantees with US ...

Tags: PGA Tour, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug