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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Danica Left Out Of Go Daddy's Oly Campaign?

NASCAR driver Danica Patrick "will not appear in a series of ads for GoDaddy.com's 'Inside/Out' campaign, which will air the next few weeks during the London Olympics," according to Lacey McLaughlin of the Daytona Beach NEWS-JOURNAL. Go Daddy VP/PR Elizabeth Driscoll said that the new campaign "does ...

Tags: Marketing and Sponsorship, NASCAR

Report: AIG To Ink New Zealand Rugby Sponsorship

The New Zealand Rugby Union is "refusing to confirm or deny a report that a sponsor's logo could be emblazoned on the famous black jersey," according to the AP. AIG is "in negotiations with the NZRU to place their logo on the front of the playing strip, which has been free of advertising s ...

Tags: Marketing and Sponsorship, Rugby

UMD Using PR Agency To Help Football Program

The Univ. of Maryland football program has hired Maryland-based Maroon PR “for positive spin” following the '11 season that resulted in a 2-10 record and several disciplinary problems off the field, according to Joe Tessitore of ESPN. Using an "outside public relations firm is not news t ...

Tags: Marketing and Sponsorship

Under Armour To Sell Harper-Inspired Shirts

Under Armour shirts inspired by Nationals LF Bryce Harper's "clown question" saying “will go on sale Tuesday at UA.com and at select retailers in the DC market,” according to Dan Steinberg of the WASHINGTON POST. The shirt reads “Don’t Be A Clown Bro,” and will be ...

Tags: Marketing and Sponsorship, Washington Nationals, Chicago Cubs

Barclays Expected To Renew EPL Title Sponsorship

Barclays is "set to sign a bumper deal to retain its title sponsorship" of the EPL, according to John Reynolds of MARKETING magazine. An announcement on the estimated US$54.57M-a-year-plus deal "is expected in the coming weeks." Barclays and the EPL have been "negotiating over the past month." A sou ...

Tags: Marketing and Sponsorship

Olympian Symmonds Finds Creative Sponsorship

Milwaukee-based advertising and design firm Hanson Dodge Creative “spent $11,100 to perch on the shoulder of an Olympic athlete,” placing a temporary tattoo on runner Nick Symmonds, according to Stuart Elliott of the N.Y. TIMES. Symmonds, who was “selling the right to affix a Twitt ...

Tags: Marketing and Sponsorship

Olympic Marketing Notes

AG AGE’s Emma Hall noted Coca-Cola is “using its Olympic sponsorship to convince consumers of its commitment to an active lifestyle, in a new campaign for the U.S. centering on an ‘8-pack’ of U.S. athletes, most of whom are set to compete at the London games this summer.&rdqu ...

Tags: Marketing and Sponsorship

Big Attraction At Wimbledon? Towels

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Tags: Marketing and Sponsorship, Wimbledon, Tennis

Fox Sells Out MLB ASG Inventory

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Tags: Marketing and Sponsorship, MLB, Fox

Bernard Confident Izod Will Retain Title Sponsorship

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Tags: Marketing and Sponsorship, IndyCar, Motorsports

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