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The Crocodile Hunter: Novak Djokovic To Serve As Brand Ambassador For Lacoste

Published in SportsBusiness Daily on 05 / 22 / 17

Lacoste has named tennis player Novak Djokovic as the "new face" of the clothing brand, as he will "act as a brand ambassador and will appear in advertising campaigns," according to Lorelei Marfil of WOMEN'S WEAR DAILY. The announcement "follows the expiration of his five-year deal with Ja...

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Tags: Marketing and Sponsorship

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Show Tries To Buy Ad In Plain Dealer To Tease LeBron

Reps for Miami-based WAXY-FM's "The Dan Le Batard Show" yesterday attempted to buy a full-page ad in Sunday's edition of the Cleveland Plain Dealer "to poke fun at LeBron James," according to Evan MacDonald of the Cleveland PLAIN DEALER. A mock-up of the ad posted on Twitter depicts two Heat champio ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

Rousey To Be Face Of UFC's First Outfitting Deal

UFC Senior VP/Global Marketing Partnerships Mike Mossholder indicated that fighter Ronda Rousey will "likely be the face of the UFC's first official outfitting deal," according to Michael McCarthy of ADWEEK. Mossholder, who would not reveal the outfitter, said the UFC is "actively engaged in convers ...

Tags: Marketing and Sponsorship, UFC

LeBron James' Popularity On The Rise

The appeal of Cavaliers F LeBron James has returned to the same level it was at before he decided to part with the club in free agency in ’10, according to a recent survey conducted by California-based E-Poll Market Research. The research firm’s E-Score, which ranges from 0-100 and form ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

Packers, Wisconsin Lottery Detail Scratch-Off Games

Packers and Wisconsin Lottery officials yesterday unveiled details of "three scratch-off games in which fans can win" '15 Packers tickets in addition to cash prizes, according to Doug Schneider of the GREEN BAY PRESS-GAZETTE. The $5 Champions Club game can "pay up to $45,000 instantly, and people wh ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers

NFL Marketing Notes

In Cincinnati, Steve Watkins noted Papa John's Cincinnati yesterday became the official pizza of the Bengals, and the team will serve the chain's pizza "at all home games this season." Also, Papa John's "will offer Bengals fans giveaways and discounts throughout the season." Papa John's gave free pi ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

The CHICAGO TRIBUNE notes a "new commercial for Gatorade Recover protein bars," which debuted yesterday, stars Blackhawks RW Patrick Kane, Heat G Dwyane Wade, Texans DE J.J. Watt and Nationals LF Bryce Harper. The athletes "appear separately in their respective locker rooms and don’t ...

Tags: Marketing and Sponsorship

Carl Edwards Leaving RFR In '15

Roush Fenway Racing yesterday announced that NASCAR Sprint Cup Series driver Carl Edwards "will not return" for the '15 season, while also announcing a contract extension for driver Greg Biffle, according to Bob Pockrass of SPORTING NEWS. Edwards' departure is "no surprise," as he told team Owner Ja ...

Tags: Marketing and Sponsorship, NASCAR

FIFA Sponsors May Decrease Pushes For Reform

FIFA's global partners and World Cup sponsors are unlikely to "pound their fists and demand reforms" from the governing body, as they "have a long history of enduring serial FIFA controversies in silence, and that is unlikely to change," according to Jack Ewing of the N.Y. TIMES. There "is just too ...

Tags: FIFA, Marketing and Sponsorship

Cirrus Fitness Signs Deals With Pro Leagues

New York-based Cirrus Fitness has signed licensing deals with the NBA, MLB, MLS, NHL and WNBA that allow the exercise equipment-maker to use the leagues’ marks and logos on its equipment and in ads. Cirrus Fitness President & CEO Jay Sapovits said the company also intends to apply for a li ...

Tags: Marketing and Sponsorship

Under Armour Launching Female-Focused Ads

Under Armour this week will "launch its second of three major marketing campaigns this year, and this one is all for the ladies," with American Ballet Theatre principal dancer Misty Copeland taking the "spotlight in the new campaign," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL.  ...

Tags: Marketing and Sponsorship, Under Armour

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