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MLS, U.S. Soccer Partner With IMG On Global Media Rights

Published in SportsBusiness Daily on 10 / 22 / 14

MLS and U.S. Soccer today will announce that they have partnered with IMG to market and distribute global media rights for the two soccer organizations for the next eight years. The agreement, which will run from '15-22, will include MLS; both men’s and women’s national team matches...

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Tebow Boosting Merchandise Sales

Jacksonville-based Fanatics.com VP/Business Development Brian Swallow said that his company has seen an increase in Broncos QB Tim Tebow sales nationally of "more than 50 percent in the past two weeks," according to Roger Bull of the FLORIDA TIMES-UNION. Swallow said that Jaguars sales are "down les ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars, Denver Broncos

Hits Tapping Into Endurance Sports Market

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Tags: Marketing and Sponsorship

MillerCoors Withholds Payment From NBA Teams

Despite the NBA's tentative CBA deal, MillerCoors spokesperson Pete Marino indicated that the company "is still withholding payments from the 11 NBA teams it sponsors," including the Mavericks and Heat, according to Michael McCarthy of USA TODAY. Marino said, "We are in discussions wi ...

Tags: Marketing and Sponsorship, MillerCoors, NBA

NHL Merchandise Sales See Double-Digit Growth

NHL merchandise sales for the past three years "have experienced double-digit growth, including a 15 percent jump last season ... and 15 percent again so far this year," according to Jean Palmieri of WOMEN'S WEAR DAILY. Reebok Sports Licensed Division Dir of NHL Merchandise Keith Leach said tha ...

Tags: NHL, Marketing and Sponsorship

IMG Cooperating In Licensing Investigation

IMG's Collegiate Licensing Co. division announced yesterday that it is cooperating with the U.S. Department of Justice, which has "opened an investigation into the $4.5 billion college licensing business," according to Michael McCarthy of USA TODAY. CLC Senior VP & Managing Dir Cory Moss sa ...

Tags: IMG, Marketing and Sponsorship

Marketplace Roundup

In Milwaukee, Don Walker noted Heat F LeBron James uses the lip balm Carmex as "part of his pregame ritual." As a result, Bolin Marketing Senior Account Exec Jeff Gerst "reached out to LRMR Marketing & Branding ... and suggested a collaboration." James on his website "invites fans to 'Share Your ...

Tags: Marketing and Sponsorship

Lockout Settlement Sparks NBA Merch Sales

The apparent settlement of the NBA lockout looks like it sparked consumer demand for products from league licensees. Speaking for the first time since players and management reached a tentative end to their labor dispute early Saturday morning, NBA Exec VP/Global Merchandising Group Sal LaRocca ...

Tags: NBA, Marketing and Sponsorship

NBA's TV Partners Try To Win Back Advertisers

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Tags: NBA, Marketing and Sponsorship

Omaha Steaks, Nike Stand Behind Suh

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Tags: Marketing and Sponsorship, Detroit Lions, Nike

Packers Rodgers, Matthews Top NFL Jersey Sales

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