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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Rogers Capitalizes On Canucks' Success

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06/03/11
Tebow Already One Of NFL's Top Pitchmen

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06/03/11
LeBron James To Open Lifestyle Store

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06/03/11
Marketplace Roundup

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Tags: Marketing and Sponsorship

06/02/11
Nike Launches Action Sports Campaign

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Tags: Nike, Marketing and Sponsorship

06/02/11
LeBron's Move To Miami Proving Successful

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06/02/11
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