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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Rogers Capitalizes On Canucks' Success

With the Canucks in the Stanley Cup Final, Rogers Communications “could not have picked a better hockey season to acquire naming rights” to the team's arena, according to Scott Simpson of the VANCOUVER SUN. The Canadian exposure “has been robust for the Rogers wireless brand via C ...

Tags: Marketing and Sponsorship, Rogers Communications, Vancouver Canucks

Tebow Already One Of NFL's Top Pitchmen

Broncos QB Tim Tebow after just one season in the NFL has already joined Colts QB Peyton Manning, Steelers S Troy Polamalu and Saints QB Drew Brees "in the NFL's group of most marketable pitchmen," according to Vinnie Iyer of SPORTING NEWS. Tebow, who Tuesday  released his autobiography "Throu ...

Tags: Marketing and Sponsorship

LeBron James To Open Lifestyle Store

Heat F LeBron James is "partially bankrolling a planned luxury lifestyle concept store called 'Unknwn' that's slated to open in Miami this fall," according to Michael McCarthy of USA TODAY. James will have a "financial stake in a planned retail store owned by Chris Julian and other investors."& ...

Tags: Marketing and Sponsorship, Miami Heat

Marketplace Roundup

SPORTING NEWS' Chris Littmann cited sources as saying that NBA Draft prospect Kyrie Irving "visited Under Armour's headquarters in Baltimore." However, a source said that no deal between Irving and Under Armour "has been reached." The Baltimore-based company is "best known for its football endorsers ...

Tags: Marketing and Sponsorship

Nike Launches Action Sports Campaign

Nike today begins the "next phase of its current ‘Just Do It’ campaign with a focus on action sports like skateboarding, snowboarding and surfing,” according to Tanzina Vega of the N.Y. TIMES. The new campaign, "The Chosen," is Nike’s "largest effort at moving into action sp ...

Tags: Nike, Marketing and Sponsorship

LeBron's Move To Miami Proving Successful

The Heat are three wins away from their second NBA title, and it is "hard to deny" that LeBron James' decision to join the franchise last summer "has been a success" both on and off the court, according to Harvey Araton of the N.Y. TIMES. NBA TV ratings "have soared on the backs of James and the Hea ...

Tags: Marketing and Sponsorship, Basketball, Miami Heat

American Airlines Launches NBA Finals Promos

American Airlines yesterday announced “a Facebook contest and free airline tickets” as promos around the NBA Finals in order to “build the buzz around its name on the two arenas hosting the basketball championships,” according to Doreen Hemlock of the South Florida SUN-SENTIN ...

Tags: Marketing and Sponsorship, American Airlines, NBA, Miami Heat, Dallas Mavericks, Basketball

NASCAR Drivers Making Cameos On TV

Four NASCAR drivers will appear in the June 26 episode of A&E's "The Glades," and NASCAR Managing Dir of Entertainment Marketing & Business Development Zane Stoddard indicated that it is "part of a year-long initiative to maximize exposure on original and reality programming,” ac ...

Tags: NASCAR, Marketing and Sponsorship

Marketplace Roundup

Student group asks OSU not to consolidate licensing with Cowboys In Columbus, Marla Matzer Rose notes the Ohio State Chapter of Students Against Sweatshops “wrote to OSU President E. Gordon ...

Tags: Marketing and Sponsorship

GoDaddy Expects Danica To Make NASCAR Move

GoDaddy Founder & CEO Bob Parsons said that he expects driver Danica Patrick "to make the move full-time to NASCAR next season," according to Terry Blount of ESPN.com. Sources indicated that Patrick is "working on a plan to race full-time in the Nationwide Series " in '12 and move to the Sprint ...

Tags: Marketing and Sponsorship, NASCAR

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