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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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USAA Becomes NFL's New Insurance Sponsor

USAA earlier this month signed a "four-year deal as the NFL's new insurance sponsor," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. USAA, a "relatively unknown brand in the hypercompetitive insurance market," sells insurance and "other financial service products to military, reti ...

Tags: Marketing and Sponsorship, NFL

Stewart-Haas Eyes Sponsor, Driver For New Car

Stewart-Haas Racing co-Owner Tony Stewart last week signed Danica Patrick to a deal that will have her competing in 8-10 NASCAR Sprint Cup Series events for his team next year, and Stewart now is "looking for another driver to run some more races for the organization's new third team," according t ...

Tags: NASCAR, Marketing and Sponsorship

Sponsors Look To Activate Around U.S. Open

Fox Business' Cheryl Casone was at the first day of the U.S. Open yesterday and spoke to several sponsors about their association with the tournament. USTA Chair Jon Vegosen said relationships with the event’s sponsors are “going very well.” Vegosen: “We’ve ha ...

Tags: Marketing and Sponsorship, Tennis, U.S. Open

Cup Win Helps Push Bruins' Equipment Sale

This year's sale of game-used Bruins equipment "could turn into a mad dash for collector's items," thanks to the team's Stanley Cup victory, according to Donna Goodison of the BOSTON HERALD. The Sept. 10 event at Pure Hockey's store in Braintree, Mass., "will include player-worn practice and game-us ...

Tags: Marketing and Sponsorship

Marketplace Roundup

MARKETING magazine's John Reynolds reports Best Buy is "making its first foray into UK sports sponsorship by becoming the official technology partner" of EPL club Everton. Best Buy opened its first U.K. store in '10, and the Everton sponsorship "comes as it bids to establish a greater resonance in t ...

Tags: Marketing and Sponsorship

Sharapova Still A Force Off The Court

Maria Sharapova's "cool demeanor on court and in public masks an industrious work ethic and competitive fire that are evidenced by her status as the world's highest paid female athlete," according to Rosemary Feitelberg of WOMEN'S WEAR DAILY. While Sharapova's rankings have fluctuated in recent year ...

Tags: Marketing and Sponsorship, USTA, Nike, Tag Heuer

UPS Signs Deal With Close To 70 Colleges

UPS has reached an agreement with "close to 70 schools and a handful of conferences" that gives it "promotional rights from coast to coast," according to Michael Smith of SPORTSBUSINESS JOURNAL. The new deal, valued by sources at between $20-25M annually, "includes many of the top college football ...

Tags: UPS, Marketing and Sponsorship

Viking Ends Entitlement Of PGA Tour Event

Viking Classic Tournament Dir Randy Watkins said Saturday that Viking Range Corp. "won't return as the title sponsor of Mississippi's PGA Tour tournament, and the state's premiere professional event has a 'small window' to find a new backer," according to Ross Dellenger of the Jackson CLARION-LEDGE ...

Tags: Marketing and Sponsorship, PGA Tour

Comcast Uses Ad Campaign To Market Deal With Ravens

After expanding its TV partnership with the Ravens earlier this month, Comcast SportsNet Mid-Atlantic is "rolling out a 'massive' advertising campaign to let everybody know about it," according to Alexander Jackson of the BALTIMORE BUSINESS JOURNAL. The ads promote the network's new official pregame ...

Tags: Comcast Corp., Baltimore Ravens, Marketing and Sponsorship

RC Cola Signs To Sponsor Marco Andretti

Dr Pepper Snapple Group and Andretti Autosport yesterday announced RC Cola has signed a multiyear deal to sponsor the No. 26 Izod IndyCar entry driven by Marco Andretti beginning in '12. The car's paint scheme and other details of the deal will be announced later. Next year will mark the sixth ...

Tags: IndyCar, Marketing and Sponsorship

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