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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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Bills Extend Two Sponsor Deals

The Bills on Friday announced a five-year extension with Tim Hortons in a deal that will include the branding of one of Ralph Wilson Stadium's six new gates. The Tim Hortons gate, to be completed by the start of this season, will have a three-dimensional version of the company's coffee cup atop the ...

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Nationwide Signs Three-Year Deal With No. 88

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Rapids Sign First Jersey Sponsor In Ciao Telecom

The Rapids on Thursday announced a deal with Dallas-based Ciao Telecom as jersey sponsor, the club's "first in franchise history," according to Daniel Boniface of the DENVER POST. The new jersey will "be unveiled Saturday during the team’s home game" against the Galaxy. Ciao VP/Global Marketin ...

Tags: Colorado Rapids, Marketing and Sponsorship

Marketplace Roundup

CBSSPORTS.com's Mike Singer noted Fantex "will soon offer shares" of Bills QB EJ Manuel, who agreed to a “brand contract” with the company. It is "expected to offer 523,700 shares" at $10 each. In return, the company will pay Manuel nearly $5M up front for 10% of "whatever he earns throu ...

Tags: Marketing and Sponsorship

Paul George Adjusting To New Stardom

Pacers F Paul George is "navigating the choppy waters of stardom," and in his fourth year in the NBA, he is "expected to be the leader of a championship contender and build his brand from scratch," according to Candace Buckner of the INDIANAPOLIS STAR. George said of his budding stardom, "All of th ...

Tags: Marketing and Sponsorship, Indiana Pacers

Plank Likes UA's Trajectory Despite Wall St. Pressure

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Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

In Houston, Joy Sewing noted Basketball HOFer Hakeem Olajuwon "has teamed up with Etonic to re-issue" his '84 "Akeem the Dream" signature sneakers. The limited-edition collection ($75-120 each pair) will "be available in June." Olajuwon also will "collaborate with Etonic to develop a Brand Drea ...

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Mandalay Bay Ends Clippers Sponsorship

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Tags: Marketing and Sponsorship, Los Angeles Clippers, Mandalay Sports Entertainment, NBA

Ortiz, Dunkin' Donuts Sign Deal

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U.S. Opens Featuring Three Logos

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Tags: Marketing and Sponsorship, USGA, Golf

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