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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 While YES and NYCFC announce partnership deal at presser, YES is showing Yankees Maga...

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Chrysler SB Ad Gets Mostly Rave Reviews

Chrysler's two-minute ad that aired during halftime of NBC's Super Bowl XLVI telecast last night featured actor Clint Eastwood "trying to rally Americans,” and for the “second year in a row, the car maker has won over audiences ... with an emotional commercial,” according to S ...

Tags: Marketing and Sponsorship, Chrysler Corp.

Is NFL's Appeal To Women Paying Off?

The NFL's “concerted effort over the past two years to market the game and apparel to women is showing signs of paying off, but sales of league merchandise still trail” MLB and collegiate-licensed materials, according to Kristi Dosh of ESPNW.com. An ESPN Sports Poll and the U.S. Census f ...

Tags: Marketing and Sponsorship, NFL

Aston Villa Inks New Kit Manufacturer

EPL club Aston Villa has signed a “record-breaking” US$23.7M kit deal with Italian sportswear manufacturer Macron “to replace current supplier Nike,” according to Mathew Kendrick of the BIRMINGHAM MAIL. Macron will “produce Villa’s playing strip, replica kit, ...

Tags: Marketing and Sponsorship, English Premier League

Super Bowl Ads Heavy On Celebs

Super Bowl advertisers are "latching onto celebrities this year like star-struck teens," as more than "one-third of the game's 50-some spots will feature a familiar celeb or two -- or three," according to Bruce Horovitz of USA TODAY. Some companies are "trying to latch onto the stars' social-media f ...

Tags: NFL, Marketing and Sponsorship

Companies Seek Viewers On Second Screens During SB

Many companies are "trying to reach fans on all the 'second screens' they have," during Super Bowl XLVI , according to Mae Anderson of the AP. Chevrolet "rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win prizes." Kia is the "first company to show ...

Tags: Marketing and Sponsorship, NFL

Differing Reasons For First Time SB Advertisers

For first-time Super Bowl advertisers, the decision to "play" in the Super Bowl is an indication that their brand or their category has come of age. The companies have reached what they believe is sufficient critical mass to justify what this year is at least a $3.5M investment to conn ...

Tags: Marketing and Sponsorship

Super Bowl XLVI In-Game Ad Rundown

NBC has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVI. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pre-game, halftime an ...

Tags: Marketing and Sponsorship, NFL

Bill Belichick Forgoes The Conventional Route

Patriots coach Bill Belichick is “one of sports’ most fascinating figures because in an era of conformity, access and image, he refuses to play along,” according to Dan Wetzel of YAHOO SPORTS. The “Madden NFL 12” video game has 31 teams with their "head coach liste ...

Tags: Marketing and Sponsorship, New England Patriots, New York Giants

EA Bringing Back "Madden" Cover Vote

EA Sports Thursday night announced it is reviving its fan cover vote for the upcoming release of "Madden NFL 13," expanding the program that generated 12.7 million votes last year and yielded Browns RB Peyton Hillis as the current cover athlete. The second iteration of the "Madden" cover vote will f ...

Tags: Marketing and Sponsorship, EA Sports, Take-Two Interactive

Wheels & Deals

In New York, Ron Levanduski reported snack brand Heluva Good, the title sponsor for the NASCAR Sprint Cup race at Watkins Glen Int'l the past three years, has “yet to renew its deal” with race officials. WGI President Michael Printup said Wednesday that they “are optimistic a ...

Tags: Marketing and Sponsorship, Motorsports

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