Featured Story

Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

Read More

Tags: Marketing and Sponsorship, Nike, Gatorade

More Stories

Durant, Watt Endorse American Family Ins.

Wisconsin-based American Family Insurance has signed Thunder F Kevin Durant and Texans DE J.J. Watt "as its new 'brand ambassadors,'" according to Rick Romell of the MILWAUKEE JOURNAL SENTINEL. Seahawks QB Russell Wilson "has represented American Family for the last two years, but the contract expir ...

Tags: Marketing and Sponsorship

Skittles Airs Marshawn Lynch Mock Interview

Skittles seized on Seahawks RB Marshawn Lynch's "infamous reporter avoidance with a video" last night in which Lynch "partakes in a mock press conference," according to according to E.J. Schultz of AD AGE. Lynch's "love of Skittles is well known and led to an endorsement deal last year."&n ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

Xfinity To Roll Out First NASCAR Spot

Comcast, whose Xfinity cable division will begin title sponsorship of NASCAR's secondary series this year, will "use the spotlight around this weekend's Super Bowl XLIX to promote" the season-opening race from Daytona Int'l Speedway on Feb. 21, according to Michael McCarthy of ADWEEK. Comcast ...

Tags: Marketing and Sponsorship, NASCAR, Comcast

Lexi Thompson To Endorse Zurich Insurance

Zurich Insurance Group has named Lexi Thompson to its golf ambassador roster, the company's first endorsement deal with a female golfer. Financial terms of the multiyear deal were not disclosed, but Thompson will wear the Zurich logo on her left sleeve during competition and will help Zurich grow it ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Xavier Univ. athletics yesterday announced a new five-year deal with Nike that covers all 18 of its intercollegiate sports programs. Xavier men's basketball has been a Nike program since '01-02 and in '10 was elevated to Nike NTS Promo status, representing the highest Nike tier for a hoops program w ...

Tags: Marketing and Sponsorship

Super Bowl Ads Not Creating Buzz

With the Super Bowl less than a week away, there is a "distinct lack of excitement surrounding this year’s commercial lineup" for the game, thanks in part to fewer advertisers "releasing teasers in advance of the most-watched TV event," according to Claire Atkinson of the N.Y. POST. Build ...

Tags: Marketing and Sponsorship, Super Bowl

Ultraviolet To Run "Edgy" Ads Aimed At NFL

After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “incl ...

Tags: Marketing and Sponsorship, NFL, Sports Illustrated

Does Tampa Market Hurt Lightning's Stamkos?

With 24-year-old Lightning C Steven Stamkos being a "marketer's dream," some have wondered why he has not "been promoted more" by the NHL, according to Joe Smith of the TAMPA BAY TIMES. Stamkos is "one of the best hockey players in the world" and has "looks, personality." He also is "humble."&n ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

Rolex Signs Multityear Extension With DIS

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand announced the news Friday , a day before the IMSA ...

Tags: Marketing and Sponsorship, Rolex, Daytona International Speedway

Three FIFA Sponsors Decline To Renew Deals

Castrol, Continental Tire and Johnson & Johnson -- "three of FIFA's biggest sponsors" -- on Thursday night revealed that they "had joined Sony and Emirates in abandoning [soccer's] beleaguered world governing body," according to Ben Rumsby of the London TELEGRAPH. Each brand confirmed ...

Tags: FIFA, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug