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SMI's Admission Revenue Down 5% in '14; TV Money, Reduced Expenses Boost Profit

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Speedway Motorsports Inc. reported a $5.3M decrease in admission revenue across its eight tracks in '14, trending with lower attendance overall for NASCAR events last year, according to SMI officials. Some events were affected by weather at events held at Bristol Motor Speedway and Texas Motor Speed...

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Tags: Finance, Speedway Motorsports Inc.

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WNBA Sponsors Will Activate During Today's Draft

The WNBA will hold its '12 Draft today at 2:00pm ET on ESPN's campus in Bristol, Conn., and several league sponsors will help mark the event with new activations. Boost Mobile, the WNBA's Marquee Partner, will serve as the presenting sponsor of the Draft. After signing on as a league sponsor midway ...

Tags: WNBA, Marketing and Sponsorship

Marketplace Roundup

In Milwaukee, Don Walker reported Wisconsin-based T-shirt company Oppermacher “has been marketing a T-shirt online that attempts to cash in on the drug-testing furor” over Brewers LF Ryan Braun. However, shortly after the company was asked "whether the shirt's design and sale violated Ma ...

Tags: Marketing and Sponsorship

NFL Lifts Ban On Casino Advertising

The NFL notified its teams Thursday that the league's ban on accepting casino ads had been lifted, at least through March 31, 2014. In a memo to the clubs, the league said the business ventures committee had voted unanimously to change the policy for the '12 and '13 seasons, which could allow each t ...

Tags: Marketing and Sponsorship, NFL

Giroux, Callahan Lead NHL Jersey Sales

Flyers RW Claude Giroux had the best-selling jersey among all NHLers this season at Shop.NHL.com, topping Rangers RW Ryan Callahan. Penguins C Sidney Crosby, who led all jersey sales during the '10-11 season , slipped to the No. 3 slot. The Bruins, who began their defense of the Stanley C ...

Tags: Marketing and Sponsorship, NHL

Shabazz Muhammad's Father Responds To Critics

Ron Holmes, the father of top high school basketball recruit Shabazz Muhammad, said he does not understand the criticism from some about adidas' possible role in Muhammad committing to play next season at UCLA, according to Bolch & Holmes of the L.A. TIMES. Ron Holmes said, “I don't u ...

Tags: Marketing and Sponsorship, Adidas

Bud Inks Deal With ESPN U.K.'s FA Cup Broadcasts

Budweiser has signed a multi-platform deal with ESPN U.K. which will “expand their partnership to include two new ad-funded programmes” around the FA Cup, according to Maisie McCabe of MEDIA WEEK. A special segment called, “The Bench brought to you by Budweiser,” will at ...

Tags: Marketing and Sponsorship, Anheuser Busch, Soccer, ESPN

Marketplace Roundup

adidas Chair & CEO Herbert Hainer last week in German-language newspaper Frankfurter Allgemeine Zeitung said that the company “plans to slash the number of products it produces by as much as one quarter.” He said that adidas “currently sells 46,897 different lines of products, ...

Tags: Marketing and Sponsorship

NCAA Trying To Control Bowl Sponsors

The NCAA “wants to maintain oversight over bowl sponsors and advertising,” and the organization has “drafted a detailed advertising, sponsorship and promotional policy to be considered” by the NCAA BOD later this month, according to Dennis Dodd of CBSSPORTS.com. The documents ...

Tags: NCAA, Marketing and Sponsorship

Roger Penske Talks IndyCar, NASCAR Engine Switch

When it comes to "racing excellence," motor sports team Owner Roger Penske is the "gold standard," according to Bruce Martin of SI.com. From his series-high 161 IndyCar wins to his 72 career NASCAR victories, Penske has "visited Victory Lane 353 times" in his career. The 75-year-old Penske "shows no ...

Tags: NASCAR, IndyCar, Marketing and Sponsorship

Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

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