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GoDaddy Returning As Super Bowl Advertiser For 11th Time

Published in SportsBusiness Daily on 11 / 24 / 14

GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...

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Nike Turns Kobe Into Motivational Speaker

Nike this weekend released its latest ad campaign titled “The Kobe System” promoting the latest line of Lakers G Kobe Bryant’s signature shoe ( THE DAILY ). In L.A., Mark Medina reported Bryant in the ad “speaks before an audience that includes” rapper Kanye ...

Tags: Marketing and Sponsorship, Nike, Reebok

PGA Tour Not Commenting On Hyundai Reports

PGA Tour Exec VP/Communications & Int'l Affairs Ty Votaw "would not comment on any discussions" the Tour has had with Hyundai after reports surfaced that the Korean automaker was "going to sign a deal approaching $100 million" with the Tour, according to Alex Miceli of GOLFWEEK. Hyunda ...

Tags: Marketing and Sponsorship

D'Backs Awards Ceremony To Honor Sponsors

The D'Backs Thursday "will hold the club’s first Most Valuable Partner Awards, a black-tie gala complete with song-and-dance numbers, a red carpet and celebrity award presenters," according to Eric Fisher of SPORTSBUSINESS JOURNAL. The event, "patterned after the Oscars," will be emceed by D'B ...

Tags: Arizona Diamondbacks, Marketing and Sponsorship

Tebow Inspired Focus On The Family Ad

Broncos QB Tim Tebow was not mentioned during Colorado Springs-based Focus on the Family's 30-second spot that aired during CBS' broadcast of the Patriots-Broncos AFC Divisional playoff game Saturday, but organization spokesperson Gary Schneebergber acknowledged that Tebow "is the cultural phe ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In England, Brett Gibbons wrote EPL club Aston Villa is set to drop Nike as its uniform supplier “following a kit quality row and will announce a new major multi-million pound deal in March.” The move to drop Nike, which had a three-year, US$15.3M deal with the club, “follows a di ...

Tags: Marketing and Sponsorship, PGA Tour, Modells Sporting Goods, Nike, Baltimore Ravens

McDonald's Extends IOC TOP Sponsorship

The IOC and McDonald's Friday announced the QSR has extended its TOP sponsorship agreement through '20. The announcement was made at the inaugural Winter Youth Olympic Games in Innsbruck, Austria. The deal includes sponsorship of all Olympic Games through ’20 as well as the Youth Olympic Games ...

Tags: IOC, McDonalds, Marketing and Sponsorship

Usain Bolt In New U.K. Ad For Virgin Media

Virgin Media has signed Gold Medal-winning sprinter Usain Bolt "to front a multimillion-pound campaign to promote its superfast broadband service," according to Mark Sweney of the GUARDIAN. The U.K. campaign, which features Bolt and Virgin Founder Richard Branson, "launches nationwide on Saturday." ...

Tags: Marketing and Sponsorship

NFL Teams Prep Actiavtion Around Playoffs

Home teams in this weekend's divisional round of the NFL Playoffs are readying activation plans. In S.F., where the 49ers host their first playoff game since '02, the five-time Super Bowl champs are giving away 66,000 red rally towels emblazoned with one of coach Jim Harbaugh's favorite slogans ...

Tags: Marketing and Sponsorship

Company Creates Lambeau Paper Towels

Wisconsin-based TailGate Productions has launched Tailgate Towels, "two-ply paper towels featuring Lambeau Field logos and other football-related designs,” according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The company through early January has "produced about 85,000 two-packs" of ...

Tags: Marketing and Sponsorship, NFL

FRS To Give Away Drinks If Tebow Wins

Sports drink FRS Thursday launched a promotion around endorser Broncos QB Tim Tebow, giving consumers a chance to win a free energy drink if the Broncos defeat the Patriots Saturday in their AFC Divisional playoff game. Fans are able to register for the giveaway at FRS.com/americawinswithtebow. If t ...

Tags: Marketing and Sponsorship, Denver Broncos

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