Featured Story

Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

06/07/11
Steiner To Sell Memorabilia from Jeter's 3,000th

Yankees SS Derek Jeter moves more product than any other MLB player and has done so for at least a decade. Accordingly, more than 10 MLB licensees are combining to produce a variety of products as Jeter begins a 10-game home stand tonight in the Bronx, needing 14 hits to reach 3,000. Tops among t ...

Tags: Steiner Sports Marketing, Marketing and Sponsorship, New York Yankees

06/07/11
French Win Boosts Li Na's Marketability

Sports business analysts have interpreted Li Na's French Open victory “as a potential watershed moment for the growth of tennis in China in general as well as a launching pad for her own endorsement possibilities,” according to Allan Brettman of the Portland OREGONIAN. It also could ...

Tags: Marketing and Sponsorship, Tennis, Nike

06/07/11
Serves & Volleys

The WTA yesterday announced that BNP Paribas and Turkey-based bank Turk Ekonomi Bankasy will become joint title sponsors of the WTA Championships, which will be held in Istanbul from '11-13. Per the three-year deal, TEB-BNP Paribas becomes the event's official bank and will receive global exposu ...

Tags: Marketing and Sponsorship, Tennis

06/07/11
Marketplace Roundup

The GUARDIAN’s Matt Scott cites a source as saying that “in the weeks before” FIFA’s presidential election Visa "formally reconfirmed its commitment to FIFA, which runs until after the 2014 World Cup.” There are “strong hints that the financial-services company is ...

Tags: Marketing and Sponsorship

06/06/11
Sprint Intends To Extend Cup Series Entitlement

Sprint CEO Dan Hesse yesterday said that his company "is in talks with NASCAR to extend its title sponsorship of the Sprint Cup series," according to Randy Covitz of the K.C. STAR. Sprint is in the eighth year of a 10-year, $750M deal with NASCAR through '13. Prior to yesterday's Sprint Cup Series ...

Tags: Marketing and Sponsorship, Sprint, NASCAR

06/06/11
Judge Rejects NHL-MillerCoors Deal

The NHL's seven-year, $375M deal with MillerCoors in the U.S. and Molson Coors in Canada , the "most lucrative sponsorship deal in NHL history," has been "put in doubt after an Ontario judge ruled in favour of Labatt's claim that the League reneged on its deal with the beer company," according to D ...

Tags: Marketing and Sponsorship, NHL, Anheuser Busch, MillerCoors

06/06/11
Shaun White Could Leave Red Bull

Gold Medal-winning snowboarder Shaun White and Red Bull "haven’t come to terms on a renewal of their three-year relationship, opening the door for one of the nation’s most recognizable athletes to sign with a new beverage partner," according to Mickle & Lefton of SPORTSBUSINESS ...

Tags: Marketing and Sponsorship

06/06/11
Sales Of Mavs Gear Way Up From '10

Demand for Mavericks merchandise "has been so strong since the playoffs started that the team is considering expanding its retail franchise,” according to Maria Halkias of the DALLAS MORNING NEWS. In addition to its team store at American Airlines Center, the team “has operated one Dall ...

Tags: Dallas Mavericks, Marketing and Sponsorship

06/06/11
Richard Petty Content With RPM Downsizing

Richard Petty "believes the decision to cut from four to two Sprint Cup teams is working for Richard Petty Motorsports,” but he would “like to see things move forward a little quicker,” according to Bob Pockrass of SCENEDAILY.com. Petty on Friday said, “Basically I was sort o ...

Tags: NASCAR, Motorsports, Marketing and Sponsorship

06/06/11
Marketplace Roundup

The BBC’s Tom Burridge reported Gold Medal-winning U.S. gymnast Shawn Johnson has “recently signed a sponsorship deal with Nike,” which is “designing a line of clothing, marketed around Shawn.” The company will “use the virtual imaging of her movements to help the ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug