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Night Moves....Center Of Attention

Published in SportsBusiness Daily on 08 / 28 / 14

Last night's 11:00pm ET edition of ESPN's "SportsCenter" led with highlights of Abilene Christian-Georgia St., followed by USC CB Josh Shaw admitting he lied about his story of saving his drowning nephew, and four MLB game reports. ESPN reported on the U.S. Open 45 minutes into the broadcast. Last...

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Marketplace Roundup

The subject of Tiger Woods' marketability was debated by GOLF.com's weekly roundtable panel following Woods signing a deal with Rolex last week. Golf.com's Charlie Hanger wrote, “If Rolex is willing to sign him up now, imagine what will happen if he starts winning again? He might even get some ...

Tags: Marketing and Sponsorship

Judge Rules Molson-NHL Deal Valid

Ontario Superior Court Judge Geoffrey Morawetz ruled Thursday afternoon that the NHL's $375M North American sponsorship deal with Molson Coors “is valid,” according to Josh Rubin of the TORONTO STAR. Morawetz in a brief note Thursday sent to Molson Coors, Labatt Breweries and the NH ...

Tags: Marketing and Sponsorship, Molson Breweries, Labatt Brewing, NHL

Cars.com To Advertise During Super Bowl Again

Cars.com Friday announced it has bought a 30-second ad during NBC's broadcast of Super Bowl XLVI, marking the fifth consecutive Super Bowl the company will be a part of. The commercial, via DDB Chicago, will air in the third quarter and will focus on the website's resources available to shoppers to ...

Tags: Marketing and Sponsorship

Nike to Build Campus In Shanghai

Nike plans to build “a campus in Shanghai similar to its world headquarters” in Oregon, according to Allan Brettman of the Portland OREGONIAN. Nike has emerged as the “top sports brand in China with a growing roster of stores in China that now stands at about 7,300.” Company ...

Tags: Marketing and Sponsorship, Nike

Sporting KC Sponsoring Nationwide Car Saturday

Turner Motorsports’ No. 30 NASCAR Nationwide Series entry will sport a unique paint scheme for Saturday’s Kansas Lottery 300, as MLS Sporting KC will serve as the primary sponsor for the race. The deal is the first NASCAR sponsorship for the soccer team and is the latest example of Sport ...

Tags: Marketing and Sponsorship, Sporting Kansas City

Tiger Woods Signs Deal With Rolex

Tiger Woods has his “first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors,” according to Doug Ferguson of the AP. Woods previously had a watch deal with Tag Heuer , which “dropped him two months ago.” T ...

Tags: Marketing and Sponsorship, Rolex, EA Sports

General Mills To Stay With RCR

General Mills' Wheaties brand "will sponsor select races" next season for Richard Childress Racing's No. 31 NASCAR Sprint Cup entry driven by Jeff Burton, according to Bob Pockrass of SCENEDAILY.com. Wheaties will sponsor "select races, although the exact number of races wasn't announced." Burt ...

Tags: General Mills, Marketing and Sponsorship

Bill Russell Files Lawsuit Against NCAA, EA

Basketball HOFer Bill Russell has filed an antitrust suit against the NCAA, alleging it of “selling videos using his likeness without paying him or seeking his consent,” according to Karen Gullo of BLOOMBERG NEWS. The lawsuit is “the latest to claim the NCAA violates federal antitr ...

Tags: Marketing and Sponsorship, NCAA, EA Sports

Diageo Inks Deal With ESPN Programs

ESPN has struck a deal to make liquor company Diageo the presenting sponsor of both "Around the Horn" and "PTI," according to Brian Steinberg of AD AGE. The sponsorship will be highlighted as "Happy Hour," and will be “identified as such throughout the course of the deal, which lasts from this ...

Tags: Marketing and Sponsorship, ESPN

Sun Mountain Gets Second Chance

Montana-based Sun Mountain Sports has been selected as the official outerwear provider of the '11 U.S. Presidents Cup team, marking the second straight time the company will sponsor the U.S. team in the biennial event. The team will be outfitted in custom-designed rain jackets and pants based upon a ...

Tags: Marketing and Sponsorship

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