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Muscle Memory: Chrysler's Dodge Brand Could Return To NASCAR After Four-Year Absence

Published in SportsBusiness Daily on 12 / 05 / 16

Fiat Chrysler CEO Sergio Marchionne yesterday said that he has spoken to NASCAR execs Jim France and Lesa France Kennedy "about the return of Dodge" to the series, according to a front-page piece by Godwin Kelly of the Daytona Beach NEWS-JOURNAL. Dodge returned to NASCAR in '01, then exited in ...

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Tags: Marketing and Sponsorship, Chrysler, NASCAR

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Wheels & Deals: Dillon No. 3 Merch Selling Fast

NASCAR Integrated Marketing Communications Senior Dir Jon Schwartz said that driver Austin Dillon has "been the No. 1 seller among drivers with only one merchandise hauler on site" in Daytona this week. USA TODAY's Jeff Gluck notes that is "everyone but Dale Earnhardt Jr., Tony Stewart, Jeff Gordon ...

Tags: Marketing and Sponsorship, NASCAR

Jeter Merchandise Still A Hot Commodity

Fanatics.com, since Yankees SS Derek Jeter announced his retirement, "has sold more Jeter stuff" than any other MLBer, according to figures cited by Darren Rovell of ESPN. Rovell said of a report that the dirt Jeter plays on would be sold, "They will be selling everything … (and) you can ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

Steinbrenner Field To Feature Japanese Ads

The Yankees in the wake of signing P Masahiro Tanaka have "signed a deal with an advertising firm in Japan that wants signage up in some unusual places" inside Steinbrenner Field, home to the Yankees Spring Training, according to Chris Wilkerson of the TAMPA BAY BUSINESS JOURNAL. The plan "includes ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

No Big Deals Yet For Michael Sam

For Empire Athletes agent Joe Barkett, who reps NFL Draft prospect Michael Sam, the past few weeks have "been a constant battle of fielding calls not only from journalists, but also from brands and companies that want to sign his client in order to target the lesbian, gay, bisexual and transgender c ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

The BNP Paribas Open has added Rolex, Esurance and Michelob Ultra as Premier-level sponsors ahead of the March tennis event. Rolex, as the event's official timepiece in a new multiyear deal, will have on-court placement of specially manufactured clocks. As the official insurance brand through '15, E ...

Tags: Marketing and Sponsorship

Rice's Marketability Threatened Amid Legal Issues

Ravens RB Ray Rice's image yesterday might have "suffered severe damage -- the kind from which it might never recover" -- following "two devastating media developments," according to David Zurawik of the Baltimore SUN. It started with TMZ "releasing video from an Atlantic City casino early in the da ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens

Could Trout Replace Jeter As Face Of MLB?

Angels CF Mike Trout on Tuesday "spent seven hours filming a Nike commercial" that also features 49ers QB Colin Kaepernick, Yankees CF Jacoby Ellsbury and Rockies LF Carlos Gonzalez, according to Jorge Ortiz of USA TODAY. There is "likely no more marketable player in baseball than the clean-cut Trou ...

Tags: LA Angels, MLB, Marketing and Sponsorship

Nike, UA, Adidas In Hunt For Manziel

Nike, Under Armour and adidas are "all in the game" to sign NFL Draft prospect Johnny Manziel, according to ESPN's Darren Rovell. Players "really want adidas in the game here" because the last two guys who the company gave major money to -- Lions RB Reggie Bush and Redskins QB Robert Griffin III -- ...

Tags: Marketing and Sponsorship

Reebok Taps Venables Bell For Global Creative

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Tags: Marketing and Sponsorship, Reebok

Jeter's Endorsements Won't Slow After Retiring

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Tags: Marketing and Sponsorship, New York Yankees

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