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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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01/19/12
Extreme Sports Bring Risk For Sponsors

Extreme sports such as ice climbing and base jumping, a "one-time bit player on the scene ... has exploded in recent years, thanks in part to social media and TV coverage,” according to CBS' Jeff Glor. Sponsorships also have “helped these athletes reach new heights,” with base jump ...

Tags: Marketing and Sponsorship

01/19/12
Marketplace Roundup

BBC NEWS reported British Airways planes “will be repainted in a dove design to mark” the ‘12 London Games. The artwork by U.K.-based designer Pascal Anson will be seen on aircraft "from April and the design will stay for at least the duration of 2012.” Some of the airline's ...

Tags: Marketing and Sponsorship

01/18/12
Companies Often Feel Pressure In SB Debut

A company making its first appearance on a Super Bowl broadcast “is a rite of passage that has built -- or broken -- many a marketer,” according to Bruce Horovitz of USA TODAY. It can be “nerve-racking for first-timers, because there's no larger stage than the Super Bowl, which cou ...

Tags: Marketing and Sponsorship, Lexus

01/18/12
Ryan Moore Signs To Wear Arnie Line

Golfer Ryan Moore has signed a multiyear deal with Arnie, a partnership between Arnold Palmer Enterprises and Quagmire Golf. The Arnie apparel line is inspired by the outfits Palmer wore during the '50s, '60s and '70s. Moore will wear Arnie during all competitions with a brand logo on his shirt, mak ...

Tags: Marketing and Sponsorship

01/18/12
Kuchar Signs Deal With Grey Goose

Grey Goose today announced that it has signed golfer Matt Kuchar as an endorser, with activation tied to Golf Channel's "Grey Goose 19th Hole" show. Kuchar will appear on the Jan. 26 season premiere of the show. He also will represent the vodka brand in all facets of its golf marketing program. This ...

Tags: Marketing and Sponsorship

01/18/12
Marketplace Roundup

In Illinois, Orrin Schwarz notes as part of the jersey sponsorship deal between Quaker Oats and the MLS Fire , Quaker will provide the players "with breakfasts and snacks to help them fuel their performance throughout the season." One key partnership highlight "includes being the title sponsor of t ...

Tags: Marketing and Sponsorship

01/17/12
MLS Fire Near Jersey Deal With Quaker Oats

The MLS Fire are "in the process of finalizing a contract with Quaker Oats" to be the club's new jersey sponsor, according to sources cited by Ed Sherman of CRAIN'S CHICAGO BUSINESS. The deal is expected to total $7.5-8M over three years, starting with the '12 season. A formal announcement ...

Tags: Chicago Fire, Marketing and Sponsorship

01/17/12
Adidas Dropped Liverpool Due To High Demands

adidas Chair & CEO Herbert Hainer said that the company “declined to renew its apparel deal” with EPL club Liverpool because “the price was too high given the 18-time English soccer champion’s poor performance,” according to Tariq Panja of BLOOMBERG NEWS. Hainer sai ...

Tags: Marketing and Sponsorship, Adidas, New Balance

01/17/12
M&M's To Introduce Newest Talking Candy

M&M’s will “introduce a character to represent brown M&M’s named Ms. Brown” in a commercial airing during NBC's broadcast of Super Bowl XLVI on Feb. 5, according to Stuart Elliott of the N.Y. TIMES. Ms. Brown will be “the sixth computer-animated mascot for ...

Tags: Marketing and Sponsorship

01/17/12
John Isner Signs Deal With Lacoste

Lacoste yesterday announced it has signed U.S. tennis player John Isner to a four-year deal in which Isner will become a brand ambassador both on and off the court ( Lacoste ). SPORTSBUSINESS JOURNAL’s Daniel Kaplan notes Isner had “worn Nike since even before his college days” at ...

Tags: Marketing and Sponsorship

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