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Muscle Memory: Chrysler's Dodge Brand Could Return To NASCAR After Four-Year Absence

Published in SportsBusiness Daily on 12 / 05 / 16

Fiat Chrysler CEO Sergio Marchionne yesterday said that he has spoken to NASCAR execs Jim France and Lesa France Kennedy "about the return of Dodge" to the series, according to a front-page piece by Godwin Kelly of the Daytona Beach NEWS-JOURNAL. Dodge returned to NASCAR in '01, then exited in ...

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Tags: Marketing and Sponsorship, Chrysler, NASCAR

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