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Morning Hot Reads: Slings And Arrows

Published in SportsBusiness Daily on 01 / 27 / 15

The WALL STREET JOURNAL notes Sling TV, launching this week, "fills a big void for cable-cutters" as the "first service to live stream major sports, news and other traditionally pay-TV shows." The SACRAMENTO BEE Editorial Board: "It is hardly news that college sports are big business. ... But i...

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Victor Cruz Cracks Top 25 In NFL Jersey Sales

Several NFL Giants players saw their jersey popularity increase as the team made its run through the playoffs and claimed Super Bowl XLVI, according to data from NFLShop.com from April 1, 2011 through Feb. 29, 2012. After finishing the regular season with the eighth best-selling jersey, Giants QB El ...

Tags: Marketing and Sponsorship, NFL

Powerade Launches Underdog Campaign

Powerade is “unveiling a new tagline and campaign that highlights underdogs and hard work” in a nod to its own “second-place position in the sports-drink category,” according to Shareen Pathak of AD AGE. The campaign, which began with a TV spot shown on Saturday, will c ...

Tags: Marketing and Sponsorship

Tide Debuts Ad Capitalizing On Daytona Clean-Up

Laundry detergent brand Tide ran an ad during Fox' coverage of the NASCAR Sprint Cup Subway Fresh Fit 500 yesterday in an attempt to "capitalize on the ... unexpected product placement on the network last week," according to Michael McCarthy of USA TODAY. Viewers last week "saw safety wor ...

Tags: Marketing and Sponsorship, NASCAR

Lucas Oil Re-Signs With AMA Motocross Series

Lucas Oil has signed a multiyear extension of its title sponsorship of the AMA Motocross series. The company will continue to sponsor and manage television production for the 12-race series, which is managed by MX Sports Pro Racing and Alli Sports. Financial terms of the deal were not available ...

Tags: Marketing and Sponsorship

Penske: Right Time To Switch To Ford

NASCAR team Owner Roger Penske said that the  team’s switch to Ford from Dodge following this year was "appropriate" at this time because all NASCAR manufacturers "will be switching to new models for the 2013 season,” according to Mike Hembree of SPEEDTV.com. Penske said, “Wh ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Ford Motor Co.

Enterprise Launching New NCAA-Themed TV Spot

Enterprise Rent-A-Car is “launching a new TV spot to leverage its sponsorship of the NCAA, which is currently in the seventh year of a multi-year contract,” according to Tanya Irwin of MARKETING DAILY. The new ad, which is part of the “Enterprise Way campaign,” features real ...

Tags: Marketing and Sponsorship, NCAA

Dick's Sporting Goods Launches New Campaign

Dick's Sporting Goods on Friday launched a 90-second spot in hopes to “better define its brand for consumers,” according to Natalie Zmuda of AD AGE. The spot, called "Untouchable" and developed via Anomaly, is a “departure for Dick's, which has largely been def ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Cabrera's Batting Practice Saying Put On T-Shirts

Tigers 3B Miguel Cabrera's "jovial, expletive-based batting practice routine in spring training" has resulted in Detroit-based T-shirt company Alternative Hero "putting the slugger's expression on a t-shirt," according to Bill Shea of CRAIN'S DETROIT BUSINESS. The shirt includes the phrase ...

Tags: Marketing and Sponsorship, Detroit Tigers

Marketplace Roundup

NASCAR team owner Roger Penske Thursday said that he had “no issue with Brad Keselowski using Twitter during the Daytona 500." Penske said, “Social media is here to stay. All of our businesses are involved in Twitter. Brad is a creative young guy. I take my hat off to him and I think the ...

Tags: Marketing and Sponsorship

Penske Racing Moving to Ford For '13 Cup Season

Penske Racing today announced it will switch next year from Dodge to Ford in NASCAR Sprint Cup Series competition. Penske has raced Dodges for the past nine years; the team drove Fords from '95-'02 ( Penske Racing ). SPEEDTV.com’s Tom Jensen writes the “timing of the blockbuster ann ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Ford Motor Co.

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