Featured Story

2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

Read More

Tags: Reader Survey

More Stories

01/23/12
New Bing Campaign Features Winter Sports Athletes

Microsoft search engine Bing is “changing advertising approaches for the first time since 2009," and the initial ads in the new campaign “will tell stories about young sports stars like Bobby Brown, a freeskier; Kaitlyn Farrington, a half-pipe snowboarder; and Kevin Pearce, the snowb ...

Tags: Marketing and Sponsorship, Microsoft

01/23/12
D'Backs Hold First Sponsors Award Show

The D'Backs drew more than 800 people for their inaugural Most Valuable Partner Awards show held Thursday in Chandler, Ariz. Team execs said the event successfully veered away from the increasingly staid annual sponsor summits many teams have held. "It was everything we hoped it would be, and then ...

Tags: Marketing and Sponsorship, Arizona Diamondbacks

01/20/12
Busch Brothers To Share Nationwide Ride

Brothers Kyle and Kurt Busch will split the '12 NASCAR Nationwide Series schedule for Kyle Busch Motorsports, with Kyle "running 13-15 races and Kurt running 18-20 in a car with full-season sponsorship by Monster Energy," according to Bob Pockrass of SCENEDAILY.com. Kyle Busch said that there w ...

Tags: Marketing and Sponsorship, NASCAR

01/20/12
Chevrolet Releases Super Bowl App

Chevrolet is “releasing an app for mobile phones and tablets that it hopes will give it entree to consumers' social-media activity” during Super Bowl XLVI, according to Brian Steinberg of AD AGE. The Chevy Game Time app, which will become available by the start of the Giants-49ers NFC C ...

Tags: Marketing and Sponsorship, General Motors

01/20/12
History Channel Making Super Bowl Debut

History Channel during NBC’s telecast of Super Bowl XLVI on Feb. 5 “will air a promo for the unscripted series ‘Swamp People,’ which returns for a third season” on Thursday, Feb. 9, according to Anthony Crupi of ADWEEK. Sources said that History “paid in the neigh ...

Tags: Marketing and Sponsorship, Volkswagen of America, CBS, NBC

01/20/12
Activation At AFC, NFC Championship Games

Sponsors and teams are putting the finishing touches on activation plans around Sunday’s NFL conference championship games. The Patriots host the Ravens in the AFC Championship game at 3:00pm ET, and the home team is giving away what are the first unsponsored NFL rally towels in memo ...

Tags: Marketing and Sponsorship, San Francisco 49ers, New England Patriots

01/20/12
Ravens Could Cash In With Endorsements

Ravens RB Ray Rice, QB Joe Flacco or "even some lesser-known Raven will be poised to land deals" if the team beats the Patriots in the AFC Championship game Sunday, according to sports marketing experts cited by Lorraine Mirabella of the Baltimore SUN. Several Ravens players can be seen in the ...

Tags: Marketing and Sponsorship, Baltimore Ravens, San Francisco 49ers

01/20/12
Nike Introduces Nike+ FuelBand

Nike introduced a "high-tech wristband Thursday that provides instant feedback and motivation along with a rich source of marketing data for the Oregon company," according to Charles Pope of the Portland OREGONIAN. Dubbed Nike+ FuelBand and unveiled at a "splashy production" in N.Y. emceed by N ...

Tags: Marketing and Sponsorship, Nike

01/20/12
Baghdatis Meltdown "Complex" For Company

Tennis player Marcos Baghdatis during his second-round loss to Stanislas Wawrinka in the Australian Open Wednesday smashed four tennis rackets in a fit of anger, and Tecnifibre Project Manager Sebastien Grimaud said that "coverage of Baghdatis' meltdown resulted in 'a quite complex situati ...

Tags: Marketing and Sponsorship

01/19/12
Nike Turns Attention To Oregon State

The Univ. of Oregon’s Nike uniform combinations, the “graphic design work and the promotional billboards have all been outside the box,” and Nike VP/Innovation Design & Special Projects Tinker Hatfield “wants to take that extra step with Oregon State, too,” accordin ...

Tags: Marketing and Sponsorship, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug