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Monster Energy A Big Winner At Daytona With Debut Of Entitlement, Kurt Busch Win

Published in SportsBusiness Daily on 02 / 27 / 17

The Daytona 500 "couldn't have turned out better for Monster Energy," as longtime endorser Kurt Busch won the race in the first event under the company's NASCAR Cup Series title sponsorship, according to a front-page piece by Ken Willis of the Daytona Beach NEWS-JOURNAL. Additionally, the company's ...

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Tags: Marketing and Sponsorship, NASCAR

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