Featured Story

Visa, Adidas Among Top FIFA Sponsors Speaking Out Following Corruption Arrests

Published in SportsBusiness Daily on 05 / 28 / 15

Visa has told FIFA it could "end its sponsorship if soccer's governing body does not act fast to restore the reputation of the game after senior officials were arrested on corruption charges ," according to Athavaley & Thomasson of REUTERS. The credit card company put out a statement that read,...

Read More

Tags: Marketing and Sponsorship, FIFA

More Stories

Jordan Brand To Run Real-Time Twitter Ads

While the U.S. men's basketball team is playing at the London Games, Jordan Brand "will include spontaneous real-time comments about the game in its promoted tweets," according to Joan Voight of MASHABLE.com. The Twitter ads "will also contain pre-planned brand content and links." The effort, by dig ...

Tags: Marketing and Sponsorship, Nike

Baltimore Grand Prix Names Sponsors

Seven weeks in advance of the Baltimore Grand Prix, race organizers yesterday “announced several sponsors at a promotional event" that launched their first marketing campaign, according to Luke Broadwater of the Baltimore SUN. Sunoco, Dr Pepper and Giant Food were announced “as the first ...

Tags: Marketing and Sponsorship

Olympic Marketing Restrictions Called "Chilling"

Civil liberties campaigners “have urged police not to crack down hard on small traders suspected of breaching strict rules on the use of Olympic logos and words,” according to Rosa Silverman of the London TELEGRAPH. The restrictions mean that “only official sponsors are allowed to ...

Tags: Marketing and Sponsorship

College Marketing Notes

The DESERET NEWS notes the Big Sky Conference yesterday “unveiled its new logo and branding campaign.” The conference for the past year “has been working with SME, Inc., on a rebrand, a process that will continue through 2013-14 when the league celebrates its 50th anniversary, and ...

Tags: Marketing and Sponsorship, NCAA

Marketplace Roundup

adidas yesterday released its newest TV spot featuring Redskins first-round draft pick QB Robert Griffin III. The spot, which promotes the brand’s adiZero 5 line, elicited several reactions on Twitter. Fox Sports’ Erin Andrews wrote, “How cool is @RGIII's new commercial? Can ...

Tags: Marketing and Sponsorship

Team USA Unis For '14 Will Be Made In U.S.

Following congressional criticism of the USOC regarding Team USA Opening Ceremony uniforms for the London Games being made in China , designer Ralph Lauren Friday announced that the uniforms for the ‘14 Sochi Games “will, in fact, be made in the United States,” according to Eddie ...

Tags: Marketing and Sponsorship, USOC, Polo Ralph Lauren

Puma Sales Rest On Usain Bolt

Puma is "pinning its hopes" on Jamaican sprinter Usain Bolt's performance at the London Games to "speed up sales and outpace its bigger competitors Adidas and Nike," according to Etienne Balmer of the AFP. Bolt is a "key plank" in Puma's strategy to "shift its focus from lifestyle clothing to sports ...

Tags: Marketing and Sponsorship, Puma

UA Launches "Aggressive" Euro Campaign

Under Armour is planning to use its sponsorship of EPL club Tottenham Hotspur "in an ‘aggressive’ digital marketing drive this summer as part of a wider strategy to steal market share from Nike and Adidas in the apparel category in Europe,” according to Sebastian Joseph of MARKETIN ...

Tags: Marketing and Sponsorship, Under Armour

Non-Olympic Sponsors Buying Nearing Venues

Non-Olympic sponsors have "bought the majority of advertising space within venue zones in a last-minute marketing ‘victory’ that gives them more visibility than sponsors who have paid millions to be associated with the games," according to Vanessa Kortekaas of the FINANCIAL TIMES. CBS Ou ...

Tags: Marketing and Sponsorship

Cam Newton Draws Small Crowd For Autograph Session

NFL Panthers QB Cam Newton’s appearance at a for-profit autograph session in Charlotte Saturday “drew criticism from observers locally and nationally,” but his marketing agent, IMG’s Carlos Fleming, said that Newton was “doing nothing different than most other top picks ...

Tags: Marketing and Sponsorship, Carolina Panthers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug