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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Nike Extends On-Field NFL Deal

Nike has "quietly renewed its massive NFL on-field apparel rights contract, adding three years to the five-year deal" that took effect in the '12 season, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. With Nike "keeping its NFL exclusive without an auction," the company "retains on ...

Tags: Marketing and Sponsorship, Nike

Panini Signs Exclusive Deal With Dez Bryant

Cowboys WR Dez Bryant has signed an exclusive multiyear deal with Panini America for trading cards, autographs and memorabilia. Panini's other NFL exclusives include Colts QB Andrew Luck and Browns QB Johnny Manziel. Bryant’s autographed memorabilia will be featured exclusively throu ...

Tags: Marketing and Sponsorship

NHL Partners With U-Vend As Official Ice Cream

The NHL announced today a new North American licensing partnership with U-Vend, a consumer products company that develops, distributes and markets self-serve electronic kiosks. Terms of the multiyear deal were not disclosed. Per the terms of the deal, U-Vend’s “Puck Premium Ice Crea ...

Tags: Marketing and Sponsorship, NHL

McDonald's Leveraging Senators Goalie

Senators G Andrew Hammond, now 10-0-1 in his first 11 NHL starts, "has been told he has a special card coming that will allow him to eat free McDonald’s food for life," according to Wayne Scanlan of the OTTAWA CITIZEN. Hammond, who has an image of the brand's "Hamburglar" character painted on ...

Tags: Marketing and Sponsorship, Ottawa Senators, McDonalds, NHL

Nike Representing 51 NCAA Tournament Teams

Nike and its affiliated brands sponsor 51 of the 68 teams in this year's NCAA men’s basketball tournament, up from 45 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 48 schools that wear Nike shoes, while two teams wear Jo ...

Tags: Marketing and Sponsorship, Nike, Under Armour, Adidas, Russell Athletic

Marketplace Roundup

Unilever's Degree brand in conjunction with Warriors G Stephen Curry has launched a "48 Hours of NCAA March Madness" Twitter contest. The contestant determined to be Degree's ultimate college hoops fan will receive an upgraded viewing experience for NCAA Tournament games on Thursday and Friday, and ...

Tags: Marketing and Sponsorship

Toyota Becomes New IOC TOP Sponsor

The IOC and Toyota on Friday announced the automaker will join the governing body's TOP program as part of a deal that runs from '17-24. Toyota's marketing rights in Japan are effective immediately. Toyota's agreement falls under the mobility category, which includes vehicles, mobility services and ...

Tags: Marketing and Sponsorship, IOC, Toyota

UA Extends Boston College Deal

Under Armour has “extended its deal with Boston College, signing a 10-year contract to continue to outfit the school's intercollegiate teams,” according to Jeff Barker of the Baltimore SUN. BC had “previously jumped from Reebok to Under Armour in a six-year agreement” announc ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

NYC FC on Thursday announced that founding sponsor N.Y.-Presbyterian Hospital will place its logo on the MLS club’s training shirts. The logo will appear on player warm-ups for the first time this Sunday at the team’s home debut at Yankee Stadium ( NYC FC ). NYC FC and the Timbers are th ...

Tags: Marketing and Sponsorship

Adidas Leader Could Affect NBA Deal

The "biggest hurdle" to adidas' renewal of NBA jersey rights for '17 could be adidas Chair & CEO Herbert Hainer's contract expiring at the same time, according to a note from Citi Group cited by Sara Germano of the WALL STREET JOURNAL. The note also stated that the NBA "may need more clarity aro ...

Tags: Marketing and Sponsorship, Adidas, NBA

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