Featured Story

Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

06/10/11
Northwestern Mutual Signs Golfer Mark Wilson

Mark Wilson, a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northwes ...

Tags: Marketing and Sponsorship

06/10/11
Marketplace Roundup

In L.A., Meg James reports despite “sour economic news and declining ratings, the major broadcast networks garnered substantial rate increases for commercial time sold for their upcoming TV season.” ABC, CBS and NBC on Thursday said that they “had completed their advanced advertisi ...

Tags: Marketing and Sponsorship

06/09/11
Subway, Klondike Sponsor Grantland Launch

ESPN and Bill Simmons launched Grantland.com yesterday with Subway and Klondike as the site's two presenting sponsors, and Simmons expects to have “three more clients, including a luxury auto brand, signed by the end of the month,” according to Anthony Crupi of ADWEEK. Simmons, Grantlan ...

Tags: Marketing and Sponsorship, ESPN, Subway, Unilever

06/09/11
A-Rod Endorses Vita Coco, Invests In Competitor

Coconut water brand Vito Coco announced yesterday that it has signed Alex Rodriguez to an endorsement deal , but officials with rival Zico claim that the Yankees 3B "is an investor in their company," according to Darren Rovell of CNBC.com. Zico CEO Mark Rampolla said that he "was surprised when he ...

Tags: Marketing and Sponsorship, New York Yankees

06/09/11
EA Sports Could Lose Big With Canceled Season

The NFL lockout is now in its 90th day , and EA Sports “is forecasting a potential $80 million loss if the season is killed,” according to Bloomberg TV’s Deirdre Bolton. Bloomberg TV’s Michele Steele said EA Sports "could see a big chunk of its top line just vaporize from th ...

Tags: Marketing and Sponsorship, EA Sports

06/09/11
Marketplace Roundup

Queens Park Rangers is "parting company with shirt sponsor Gulf Air after three years, and is on the hunt for a replacement commercial partner to leverage its promotion" to the EPL. Sources said that the club is "in talks with a number of prospective new sponsors about a multimillion-pound deal." Gu ...

Tags: Marketing and Sponsorship

06/08/11
Castroneves Opens Door To More Endorsements

Izod IndyCar Series driver Helio Castroneves is “starting to navigate his path as a product endorser,” according to Gary Graves of USA TODAY. In May, Castroneves “began appearing in a series of broadcast, print and online ads for Shell and Pennzoil,” co-sponsors of his Team ...

Tags: IndyCar, Marketing and Sponsorship

06/08/11
Le Coq Sportif To Sponsor Tour's Yellow Jersey

French clothing manufacturer Le Coq Sportif is “making a return” to the Tour de France after a 24-year absence, and will “once again sponsor the yellow jersey in the race, replacing the current supplier Nike,” according to Shane Stokes of VELONATION.com. Le Coq Sportif ...

Tags: Marketing and Sponsorship, Nike

06/08/11
Marketplace Roundup

The Canadian Olympic Committee on Monday unveiled a series of new marks for all of its competition wear and merchandise. The new designs include the Canadian Olympic Team mark, with the maple leaf as the centerpiece, sitting above the Olympic rings encircled by a red oval border. The COC mark is a ...

Tags: Marketing and Sponsorship

06/07/11
Farmers Insurance To Sponsor Kahne In '12

Farmers Insurance signed a three-year deal late last week to become the primary sponsor of Hendrick Motorsports' No. 5 car, beginning in '12 when Kasey Kahne replaces Mark Martin as the car's driver. Sources said the deal makes Farmers the primary sponsor on the car for 22 races. Terms of the a ...

Tags: Marketing and Sponsorship, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug