Upcoming Conferences and Events

Featured Story

Source: Fox Has Sold Nearly 90% Of Advertising Inventory For Super Bowl LI

Published in SportsBusiness Daily on 12 / 09 / 16

Fox has sold "almost 90% of the ad inventory" for its Super Bowl LI broadcast in February, according to a source cited by Brian Steinberg of VARIETY. The source "suggested Fox has fewer than 15 ad slots to sell." Another source said that Fox "could have as many as 17." One source said that Fox is "s...

Read More

Tags: NFL, Marketing and Sponsorship, Super Bowl

More Stories

03/03/14
Wichita State Gets Better Nike Deal

Nike's swoosh now "appears more prominently" on the Wichita State men’s basketball team’s uniforms and shoes as part of a new apparel agreement, which moved the team from Jordan Brand to Nike Elite, according to Jerry Siebenmark of the WICHITA EAGLE. The five-year deal was "negotiated af ...

Tags: Nike, Marketing and Sponsorship

03/03/14
Panther Racing Sues IndyCar, Rahal

IndyCar team Panther Racing has "sued Rahal Letterman Lanigan Racing, IndyCar and others," claiming it lost a $17.2M sponsorship with the Army National Guard "because of bid-rigging and other improprieties," according to the AP. The lawsuit, filed Feb. 19 in Marion County Court in Indianapolis, fo ...

Tags: Marketing and Sponsorship, IndyCar, National Guard

02/28/14
Quicken Could Sponsor Tiger's DC Event

The PGA Tour is reportedly "closing on a deal" for Quicken Loans to become title sponsor of Tiger Woods’ event at Congressional Country Club in DC, according to Doug Ferguson of the AP. Sources said that Quicken "could begin its sponsorship before the next tournament, to be played June 26-29." ...

Tags: Marketing and Sponsorship, Quicken Loans, ATT, PGA Tour

02/28/14
Blue Jays See Surge In Knockoff Merchandise

The Blue Jays' decision to revert to an old logo and color scheme has had the "unintended consequence" of causing a "surge of unofficial, fan-created, tribute T-shirts, which -- in many cases -- are far more interesting than what’s on offer at the team’s official store," according to Bre ...

Tags: Toronto Blue Jays, Marketing and Sponsorship

02/28/14
Crosby Retains Top-Selling NHL Jersey

Penguins C Sidney Crosby topped NHL jersey sales for the period of Oct. 1-Feb. 25, while Red Wings C Pavel Datsyuk retains the No. 2 spot, according to figures from Shop.NHL.com. Crosby led all players in jersey sales last year . Capitals RW Alex Ovechkin, who had the No. 4 top-selling jersey in '1 ...

Tags: Marketing and Sponsorship, NHL

02/28/14
NHL, NHLPA Sign Deal With Upper Deck

The NHL and NHLPA have agreed to terms with Upper Deck on a multiyear agreement to be the league's exclusive trading card partner beginning with the '14-15 season. Upper Deck has produced NHL cards since '90 and previously held an exclusive deal from '04-10. The company and Panini America currently ...

Tags: Marketing and Sponsorship, NHL, Upper Deck

02/28/14
Nike Sponsored Every Olympic Hockey Team

Nike's sweep in the medal rounds of men's and women's ice hockey in Sochi "deserves consideration before these Olympic games fade completely from memory," as the brand "may have crafted the magic formula to maximize marketing power and avoid brand embarrassment," according to Allan Brettman of the P ...

Tags: Nike, Marketing and Sponsorship

02/28/14
LeBron James Unveils Audemars Piguet Watch

Heat F LeBron James has "developed his own limited-edition Audemars Piguet Royal Oak Offshore as his personal timepiece," according to Keith Strandberg of the N.Y. OBSERVER. The "18k pink-gold watch with a titanium bezel is a mixture of sophistication and boldness." The "sapphire crystal exhibitio ...

Tags: Marketing and Sponsorship

02/28/14
Prince Tennis Moving HQs To Atlanta

Prince Global Sports on Thursday announced that it is moving its HQs from Bordentown, N.J. to Atlanta "as part of a broader shift of operations," according to J. Scott Trubey of the ATLANTA JOURNAL-CONSTITUTION. Prince CEO Mike Ballardie said that the company's Atlanta operations center "will have a ...

Tags: Marketing and Sponsorship

02/28/14
Marketplace Roundup

In Chicago, Danny Ecker noted the Bulls and Athletico Ltd. have "struck a new multiyear deal that will make the Oak Brook-based physical therapy provider the presenting sponsor of the team's practice jerseys." Athletico, a corporate partner of the team "for the past 10 years, will continue to work w ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug