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Published in SportsBusiness Daily on 07 / 31 / 14

N.Y. Daily News cartoonist Ed Murawinski posted this image featuring a caricature of Jets coach Rex Ryan to promote the Aug. 5 launch of his new website, which will sell signed prints of his work.

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09/13/11
Marketplace Roundup

The AP's Larry Lage reports Univ. of Michigan football players will be allowed to keep the adidas "legacy jerseys" they wore Saturday night against Notre Dame. Michigan AD Dave Brandon said, "They love the jerseys. I walked out of the locker room, checked with compliance and got the go ahead. The re ...

Tags: Marketing and Sponsorship

09/12/11
Brady Takes Different Approach To Sponsors

Patriots QB Tom Brady today appears in his first ad for UGG Australia, but Brady has "never pulled from the usual sportsman-as-pitchman playbook," according to Aditi Kinkhabwala of the WALL STREET JOURNAL. Brady is "not the standard endorser," and has "always been more discerning" about the companie ...

Tags: Marketing and Sponsorship

09/12/11
QPR Signs Malaysia Airlines, AirAsia As Sponsors

EPL club Queens Park Rangers today announced a shirt sponsorship deal with Malaysia Airlines and AirAsia. Malaysia Airlines will sponsor the club's home jersey for the next two seasons, while AirAsia will sponsor the team's away and alternate uniforms during the same period. The shirt bearing the M ...

Tags: Marketing and Sponsorship

09/12/11
A-B, State Farm Run 9/11 Ads During NFL

Watch The Clip Anheuser-Busch yesterday during NFL games "aired a remake" of its famous Clydesdale ad that aired only during Super Bowl XXXVI in '02 as a way to commemo ...

Tags: Marketing and Sponsorship

09/12/11
Athletic Apparel Brand Crons Aims High

Pittsburgh-based apparel brand Crons "isn't a household name, even if it's starting to show up in more locker rooms and athletic facilities," but its strategy is "starting to gain visibility," according to Teresa Lindeman of the PITTSBURGH POST-GAZETTE. Robert Morris Univ. and UNC-Asheville wore Cr ...

Tags: Pittsburgh Penguins, Marketing and Sponsorship

09/12/11
Marketplace Roundup

In Raleigh, J.P. Giglio gives the throwback adidas uniforms Michigan and Notre Dame wore Saturday night a thumbs down, wirting, "It's one thing for Oregon, and now Maryland, to mix-and-match at their affiliated sneaker company's whim, but it's entirely another for two of the winningest and most iden ...

Tags: Marketing and Sponsorship

09/09/11
Maryland Jersey Still Have People Talking

Under Armour is not the "first company to push the envelope in the area of college uniforms," but the jerseys the Univ. of Maryland football team wore Monday night "took whatever Nike does to an enitrely different place," according to Michael Wilbon of ESPN.com. UM nationally has “no football ...

Tags: Football, Under Armour, Marketing and Sponsorship

09/09/11
Nyjer Morgan T-Shirts Hot Sellers In Milwaukee

When CF Nyjer Morgan joined the Brewers late in March, “no one inside the team's front office was thinking they had a marketing and branding bonanza on their hands,” but Morgan “has proved to be a two-tool player: he's a star on and off the field,” according to Rick Wood of t ...

Tags: Milwaukee Brewers, Marketing and Sponsorship

09/09/11
IMG College Looks To Go Nationwide

As a companion to his cover story in this week’s SportsBusiness Journal , reporter Michael Smith talks about IMG College’s structure and ability to sign major sponsorship deals with the likes of UPS and MillerCoors across its affiliated collegiate programs. Smith notes the fragment ...

Tags: IMG, UPS, Marketing and Sponsorship, In The Studio

09/09/11
Marketplace Roundup

The AP's Jenna Fryer noted NASCAR driver Jeff Gordon will be aided by a new sponsor in Saturday night's Sprint Cup Series Wonderful Pistachios 400 at Richmond Int'l Raceway when Chase Card Services puts the "AARP Visa Card and the Chase logo on the hood and decklid of the No. 24 Chevrolet. ...

Tags: Marketing and Sponsorship

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