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Nationwide Assessing NASCAR Sponsorship With Earnhardt's Retirement Looming

Published in SportsBusiness Daily on 04 / 27 / 17

Nationwide, which serves as the primary sponsor of Dale Earnhardt Jr.'s Monster Energy NASCAR Cup Series car, will "take the time" to assess its sponsorship following the driver's retirement, but a decision "can't take all that long as marketing plans need to be made," according to Bob Pockrass of E...

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Tags: Marketing and Sponsorship, Nationwide Insurance

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CLC Renews Partnership With Six Universities

CLC on Thursday announced it has renewed its licensing agreements with six schools -- Virginia, Vanderbilt, Pittsburgh, East Carolina, Grambling State and Boston Univ. ECU's deal is through June 30, 2023, while lengths of the other deals have not been disclosed. CLC Senior VP & Managing Dir Cory ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

D-Backs Coach Selling Throwing Training Device

D-Backs coach Dave McKay's "seed of an idea has turned into the Throwing Partner, a professionally manufactured and packaged throwing tool that McKay hopes to turn into a marketable product," according to Zach Buchanan of the ARIZONA REPUBLIC. The device is a "wristband attached to an adjustabl ...

Tags: Arizona Diamondbacks, MLB, Marketing and Sponsorship

Fox' MLB ASG Ad Inventory 95% Sold Out

Fox Sports Media Group Exec VP/Sales Neil Mulcahy said that next week's telecast of the MLB All-Star Game "is about 95% sold out," according to John Consoli of BROADCASTING & CABLE. Mulcahy noted that the game "could have been totally sold, but the network has held back a few units." He is hopi ...

Tags: Fox, MLB, Marketing and Sponsorship

Marketplace Roundup

In DC, Scott Allen noted  Redskins QB Robert Griffin III is re-imagined "as a comic book hero named 'TRIIIPLE Impact," on new Gatorade bottles, which also include a note about "joining the 'League of Captains' at Gatorade.com." There "doesn’t appear to be anything about the campaign on Ga ...

Tags: Marketing and Sponsorship

Barracuda To Title Sponsor Reno Tournament

The PGA Tour and the Reno-Tahoe Open yesterday announced a four-year deal with Barracuda Networks to title sponsor the July 31-Aug. 3 event at the Montreux Golf & Country Club. The newly named Barracuda Championship is the Tour's only tournament to use the Modified Stableford scoring system, in ...

Tags: Marketing and Sponsorship, PGA Tour

Target Sponsoring MLB All-Star Events

Target is a "major sponsor" for this year’s MLB All-Star Game and a "slew of events" leading up to Tuesday's game, including the retailer’s All-Star Concert this weekend and the baseball activity themed "Target on the Plaza," according to Kavita Kumar of the Minneapolis STAR TRIBUNE.&nbs ...

Tags: Marketing and Sponsorship, Target, MLB

NFL Cardinals' Peterson Scores Endorsements

NFL Cardinals CB Patrick Peterson is "becoming a face of national companies, whether it's wearing their shoes or appearing on billboards or in commercials," according to Josh Weinfuss of ESPN.com. He "already has endorsement deals" with Nike, Pepsi, Eastbay, Tide, T-Mobile, Express, GoPro, Mars ...

Tags: Arizona Cardinals, Marketing and Sponsorship, NFL

World Cup Marketing Notes

BLOOMBERG BUSINESSWEEK's Aaron Ricadela writes for adidas, the World Cup "has already been won, whatever the outcome of Sunday’s final in Rio de Janeiro." Finalists Argentina and Germany are both outfitted by adidas, while the two losing semifinalists -- Netherlands and Brazil -- are outfitted ...

Tags: Adidas, Marketing and Sponsorship, FIFA World Cup

Wiggins Reportedly Inks Adidas Deal

Cavaliers rookie F Andrew Wiggins has "signed a shoe endorsement deal with adidas," according to sources cited by Darren Rovell of ESPN.com. Sources said that the contract is a "multiyear deal that comes with a guarantee of at least" $2M annually. Wiggins "wore adidas during his only year" at the Un ...

Tags: Marketing and Sponsorship, Adidas

Adidas On Cusp Of Kit Deal With ManU

adidas "is primed to sign" a 10-year kit deal with EPL club Manchester United that could be worth up to $1.3B (all figures U.S.) after rival Nike "declined to match the German company’s offer," according to Roger Blitz of the FINANCIAL TIMES. Months of talks between Nike and the club to e ...

Tags: Marketing and Sponsorship, Manchester United, Adidas

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